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Assembly Hires Gaby Sethi as Global Head of Impact

Assembly

Global omnichannel agency and Ad Age Purpose-Led Agency of the Year, Assembly, has brought on Gaby Sethi as our new Global Head of Impact. Gaby will strengthen the agency’s social and environmental impact proposition and lead a comprehensive strategy globally to deliver meaningful and measurable impact, with a key initiative being the agency’s achievement of B Corp certification. Gaby joins Assembly with an impressive background in the impact space, having most recently led OVO Foundation, the philanthropic arm of OVO Energy. With Purpose – inclusive of People, Impact, and BI E&D (Belonging, Inclusion, Equity, Diversity) – being a key aspect of Assembly’s global approach, the role is critical to the agency’s ability to drive meaningful change for all stakeholders, all around the world. On joining Assembly, Gaby shared, “I loved that delivering impact and supporting communities was already core to Assembly’s DNA. And at just a few weeks in, I already feel incredibly supported by leadership and the whole agency, as I set out to shape a new vision for Impact.” “It’s proof that Assembly is genuinely committed to being a purposeful business.” Assembly started off 2022 as Ad Age’s first-ever Purpose-Led Agency of the Year, a recognition gained in celebration of the agency’s global 1,200 Moves for Impact completed in 2021, led by former Head of Impact Hanna Kubbutat-Byrne, as well as our dynamic work with clients which placed sustainability at the heart of media strategy and execution. The goal, looking forward, is to build a more connected community globally who are driving toward common sustainability and social impact goals, in addition to investing in strategic partnerships and developing new ways to engage clients in the agency’s impact efforts. Gaby added, “Assembly are total experts in growing the world’s largest brands. We have an important opportunity to work with clients who are, likewise, purpose-led and are helping create solutions to the world’s biggest problems. Together alongside our clients, we can achieve exponential impact.” Global CEO of Assembly, James Townsend, commented, “We have huge strides to make, in an environment where both our talent and clients are asking us to commit to and deliver positive environmental and social impact. Gaby will help us more clearly define and evolve our ways of working to ensure we can meet our goals, while keeping purpose at the core of our progressive company.” ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,600 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

August 10, 2022 04:00 AM Eastern Daylight Time

tvScientific Names Former Hulu, Xandr and Snap Inc. Executive Matthew Koontz as First Head of Product

tvScientific

tvScientific, the leading connected TV performance advertising platform, has appointed Matthew Koontz, a seasoned product management executive, as its first Head of Product. Koontz joins tvScientific to advance its mission to make TV advertising accessible and measurable for 9M+ performance and mobile app marketers of all sizes. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product development organization. In his role, Koontz will establish and grow tvScientific’s product team to expand and scale its comprehensive CTV performance platform. He will be focused on listening to and building for modern eCommerce, Mobile App and Direct-To-Consumer brands in order to simplify and automate CTV buying and optimization while enabling powerful performance insight through tvScientific’s portfolio of integrated measurement solutions. “Today, digital marketers have unprecedented opportunities to drive measurable outcomes and return on ad spend through the application of performance marketing strategies in advanced television,” said David Koye, CPO and Co-founder of tvScientific. “As head of product, Koontz will lead product development in anticipation of market needs and will ultimately further our mission to enable any business to use TV to reach customers and generate growth through tvScientific’s automated self-serve platform.” Prior to joining tvScientific, Koontz was Director of Product Management at Attentive Mobile, where he led a team responsible for innovating in service of thousands of direct-to-consumer brands by delivering the world’s leading SMS Marketing platform. Before Attentive Mobile, Koontz ran a product organization at Hulu as Director of Ad Product Management, where his team launched the Hulu Ad Manager and stewarded the industry’s most innovative portfolio of non-intrusive ad experiences. Prior to Hulu, he served as Director of Product Management, TV marketplace at Xandr where he invented and shipped Xandr’s TV Planning and Buying Platform supporting Linear and Premium Digital Video content monetization. Before Xandr, he joined Snap Inc. where he built and launched Snapchat’s homegrown ad platform and self-serve/programmatic ad buying interface. “tvScientific has demonstrated rapid and sustained growth in a short period of time through its clear focus on innovating for the performance-minded marketer,” said Matthew Koontz, Head of Product. “I’m excited to help accelerate the team’s velocity in its pursuit of unleashing the power of television-based storytelling to drive measurable business outcomes for our customers.” Koontz has been an innovator in the OTT space for nearly 10 years. “As part of the Xbox One launch team at Microsoft, I helped deliver and scale the industry’s first performance-oriented, interactive ad experiences on Connected TV - NU Ads,” said Koontz. “The world has changed since then, but the opportunity to bring modern marketers scalable and measurable solutions for the living room remains broad and impactful. I’m a true believer in the potential of CTV to catalyze change across the advertising industry — by harnessing the horsepower of modern performance marketing technology with a measure and optimize oriented approach to planning, buying and measuring TV advertising.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

August 09, 2022 09:00 AM Eastern Daylight Time

The Trajectory Of Growth In E-commerce In Southeast Asia — A Case Of Indonesia

Society Pass Incorporated

Countries in Southeast Asia are experiencing serious growth in e-commerce. E-commerce sales are expected to reach nearly $90 billion this year, up about $16 billion from last year, according to eMarketer. E-commerce in the region is projected to pass the $100 billion mark by 2023, a significant increase from $37.22 billion in 2019. Unlike other geographies that are forecasted to experience moderate growth, Southeast Asia might witness a 20.6% increase, the largest globally. Behind Southeast Asia is Latin America, which would be the only region to hit the 20% threshold this year. Which Countries In Particular? E-commerce sales in four countries are projected to grow faster than in all of Southeast Asia this year, and two of them — the Philippines and Indonesia — are in the region. The Philippines ranks first with a growth rate of 25.9%, while Indonesia comes third at 23%. The other countries are India with 25.5% and Brazil, which is expected to grow by 22.2%. Why Indonesia? Indonesia’s e-commerce adoption is one of the largest in the world. In 2020, up to 90% of internet users between ages 16 and 64 purchased something online. Indonesians are “among the world’s most passionate adopters of digital technology”. According to the consulting firm McKinsey & Co., an average Indonesian spends four hours per day on the internet using a handheld device — twice the time spent by a U.S. resident. With 99.15 million users, the country has the fourth-largest population of Meta Platforms Inc. ’s (NASDAQ: META) Instagram users and the largest in the Southeast Asia region. The country also is among the largest for number of Twitter Inc. (NASDAQ: TWTR) users at 18.45 million. E-commerce In Indonesia Of Indonesia’s 278.3 million people 138 million do their shopping online, according to a report by the Institute of Southern Asian Studies. The e-commerce industry accounts for 72% of the total value of the digital economy. Indonesia’s e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee, Tokopedia and Bukalapak and social commerce, which involves buying and selling goods on social media platforms. E-commerce platforms account for 60% of all transactions while 40% of shopping is conducted via social commerce. Society Pass Inc. (NASDAQ: SOPA) is an example of an acquisition-focused e-commerce holding company that could be looking to become the Goliath of e-commerce in Indonesia and overall Southeast Asia. The company operates in six verticals: loyalty, lifestyle, food and beverage, telecom, digital media, and travel. It reports connecting millions of consumers and merchants in the region. SoPa Rolls Out Loyalty App On June 27, SoPa announced the launch of a beta version of its loyalty app that enables customers to earn and redeem points at different retailers while building customer loyalty for merchants. The company reports that the app helps merchants generate more revenue by retaining existing customers, attracting new ones, reducing customer turnover and synching customer data through personalized advertising campaigns. “The Southeast Asian retail sector is at the cusp of a massive transformation powered by the data-driven meta economy. We designed a gorgeous user interface backed by sophisticated backend infrastructure to kickstart a virtuous cycle of revenue generation and loyalty creation, where Society Pass and Society Points generate more revenues for merchants,” SoPa Founder, Chairman and CEO Dennis Nguyen said at the launch of the beta application. SoPa reported plans to modify and integrate the app with select customers and merchants across Vietnam, Indonesia, Philippines, Thailand and Singapore in the second quarter of the year. The company expects to fully launch the app by the end of the year, when customers will be able to pay for goods and services in-store, in-app or online. As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Society Pass Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

August 08, 2022 12:43 PM Eastern Daylight Time

Telos Network Announces Winners of Mission NFT Contest to Share 175,000 TLOS Prize Pool

Telos Foundation

After several months and over 100 project submissions, the Telos Network (Ticker: TLOS), a third-generation L1 blockchain, has announced the much-anticipated closing and winners of its renowned Mission NFT contest. The contest, which started May earlier this year, aimed to provide digital artists with the opportunity to mint their collections on Telos’ industry-leading EVM and share a prize pool of 175,000 TLOS. Mission NFT was hosted on the TAIKAI Network, a crowd-sourcing platform designed to connect businesses with creators. Public voting took place on TAIKAI and received over 1,000 votes from the NFT community to narrow the submissions to 20 finalists, of which a Telos judging panel awarded the top five winners. They are as follows: Build-A-Dummy (25,000 TLOS) Mochi NFT (25,000 TLOS) Duel of NFT (25,000 TLOS) Alien Collection (25,000 TLOS) Telland NFT (25,000 TLOS + The Big Gooey’s Pick 50,000 TLOS) A detailed description of each Mission NFT winner can be found on the Telos Medium channel. Telos thanks all involved, including participants and its community, for helping to make Mission NFT a resounding success. About TAIKAI TAIKAI is a talent and crowdsourcing marketplace built on the Telos blockchain that allows businesses to connect with highly-skilled individuals worldwide through hackathons and hiring challenges. In addition, the platform enables participants with the best ideas and products to thrive and be rewarded for their contributions. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

August 05, 2022 12:31 PM Eastern Daylight Time

Video

Back-to-School Wellness Sets Students up for Success

YourUpdateTV

Wellness remains top of mind as parents start to prepare for the upcoming school year, as it is a big contributor to their children’s success. But creating healthy routines during the transition from Summer to back to school is not always easy. Whether it’s meal prep, building in a balanced diet, shifting weather patterns or busy schedules, parents are balancing a lot. A video accompanying this announcement is available at: https://youtu.be/dWT8EHKnR4o To help achieve success in the 2022-23 school year, it is important to focus on daily routines that enhance your kids’ lives. In fact, eating well throughout childhood and adolescence supports proper growth and development while preventing various health conditions. The CDC recommends meals containing fruits and vegetables, whole grains, fat-free and low-fat dairy products, oils, and a variety of proteins. There are many ways to achieve these goals, including solid food, vitamin supplements, and plant-based protein. Additionally, youth should avoid empty calories. Added sugars and solid fats contribute to 40% of daily intake for those 2-18 years of age. Approximately half of these empty calories come from soda, pizza, and whole milk. Beyond diet, exercise and well-being also contribute to a student’s success in the classroom. A U.S. study showed that when pollen counts doubled, a percentage of elementary schoolers saw a drop in testing scores when compared to their counterparts. Nearly 1.7 million children have one or more allergies. Antihistamines can help treat symptoms and hives so children can stay focused on their studies, extracurricular activities and more time outside. Syn hopes to help parents plot out their family’s nutrition and wellness plans throughout the upcoming school year. KICK OFF THE DAY WITH BREAKFAST: An easy way for to start off a new school year is with breakfast. Syn says it helps a child's attention span, concentration and memory—all important for learning in school. “Maybe kick off the day with something fun and tasty like banana pancakes or mini-fruit kebobs. The kebobs are easy to make with pineapple, strawberries, grapes, and blueberries—just pair it with a flavored yogurt as dip,” adding, “You can also try apple cinnamon oatmeal. Grab a store-bought oatmeal and top it with apples, cinnamon, raisins and pecans.” The goal is to make sure children have the energy they need to make it to lunchtime. SWITCH UP THE MENU: Syn admits that the school year can get hectic, and parents are often left looking for convenient ways to eat well throughout the entire day. However, we all know convenient doesn’t always equal healthy. The registered dietician and nutritionist recommends Sweet Earth Foods, which offers delicious, flavor-forward and nutrient-dense vegan and vegetarian options that are perfect to have on-hand during the back-to-school season. Two options Syn highlights include the Korean BBQ-Style Chik’n entrée bowl, which has lots of veggies like edamame, snap peas, and a cauliflower rice blend. She says, “The sweet and spicy Gochujang style sauce is packed with flavor and everyone in the family will love it. And since it’s a prepared meal, all you have to do is heat and eat; it’s ready in just 3 minutes in the microwave or 20 minutes in the oven.” “The Mindful Chik’n comes ready-to-eat and has the taste and texture of traditional chicken with 18 grams of protein, making it a perfect addition to weekday meals,” says Syn, adding, “You can serve it fresh from the fridge or cooked in a family favorite recipe, like chik’n fajitas, a stir fry, or even a chik’n pesto pizza.” Sweet Earth products are available at retailers nationwide. Consumers can also find them at a nearby store by using the store locator found at SweetEarthFoods.com. Direct link: https://www.goodnes.com/sweet-earth/ Social media handles: @sweetearthfoods Facebook Instagram Pinterest Twitter CUT DOWN ON CLEAN UP TIME: Parents are always searching for extra time, especially during the school year. Syn says there is a way to make mealtimes even more convenient, while reducing stress in the kitchen. Whether it’s breakfast, a lunch on the go, or dinner, the Chinet® brand can help make cleanup easier, allowing parents more time to focus on other aspects of life, including personal wellness. Syn says the Chinet Classic® products are made for exactly what’s on your menu, adding, “They’re perfect for a bowl of cereal or oatmeal, or a plate of bacon and eggs during breakfast. Obviously, they make lunch and dinner clean up easier than ever!” She points out how the Chinet Comfort® cups are perfect for morning coffee or a “make your own” espresso bar. She says, “The cups are sturdy, keep your drinks warm, and the lids help protect from accidental spills.” For more information, go to mychinet.com. Direct link: https://www.mychinet.com/products/ Social media handles: Facebook.com/mychinet Instagram.com/mychinet Twitter.com/mychinet SPEND MORE TIME OUTSIDE: Nearly 1.7 million children have one or more allergies. With allergy season about to kick off in parts of the country, Syn says there is a way for parents to give their kids some relief so they can still enjoy the outdoors as they head back to school. “So, when it comes to back-to-school prep, parents will want to ensure their kids are feeling well and at their best,” adding, “Children’s Claritin® is the #1 pediatrician recommended non-drowsy oral OTC allergy brand and provides kids with indoor and outdoor allergy relief whenever they need it most.” New research finds that children spend less than eight minutes playing outside each day. The registered dietician and nutritionist is inspired by the brand’s commitment to help kids spend more time outside. “Through their multi-year initiative, The Outsideologist Project, Claritin® is committed to helping kids get outside one more hour a week by providing expert-curated outdoor activity ideas. It can be anything from going to the local playground, playing hopscotch, or even tossing a ball in the backyard.” For more, check out @outsideologistproject on Instagram and Facebook for fun and exciting ideas and inspiration to help children spend more time outside. Direct link: https://www.claritin.com/the-outsideologist-project Social media handles: Facebook: https://www.facebook.com/OutsideologistProject/ Instagram: https://www.instagram.com/outsideologistproject/?hl=en Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 05, 2022 12:00 PM Eastern Daylight Time

Video

Theorem Expands AdOps, Order-to-Cash and Automation Services, Increasing Productivity & Cash Flow to Media and Entertainment Companies

Theorem Inc

Theorem, a full-service flexible digital marketing solutions provider, with over 20 years of experience successfully streamlining ad operations for the world's leading media and entertainment brands, is expanding its automation services for publishers, video and audio streaming companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, and automation technologies. Ad Operations challenges are being felt across the media and entertainment industry as more brands are looking to advertising as a monetization model. The need for campaign scalability is greater than ever before. Order volume is out-scaling the manual elements of existing processes. Companies with an ever-growing daily volume of short-lived ad placements are experiencing high volumes of error rates, limitations in trafficking and reporting capabilities, and slowdowns in revenue recognition speed as a result of their heavily manual ad ops and order-to-cash processes. Theorem’s industry-first automation services provide unique expertise and mastery of advertising products that are overlaid with automation IP. The solutions eliminate manual data entry, reduce error margins, and increase productivity and scale, enabling media and entertainment companies to speed up their order cycles and grow revenues faster. Theorem’s new automation services benefits include: Decreased manual labor and people-related attrition Return on investment of around 50% and cost savings Faster order-to-cash and revenue recognition Increased productivity Simplified digital processes Reduction in error rates Future-proof scalability Theorem works with top media and entertainment companies including Turner, News Corp, Hearst, Pandora, and 30+ brands that span the streaming, audio, OTT and publishing sectors. Through its automation services, Theorem decreases manual AdOps processes by as much as 50%, which has allowed such companies to realize greater revenue from their digital advertising initiatives. “Most media and entertainment companies either have automation built for internal use or they have generic automation products, which are not mapped to the digital marketing workflow. We developed our new automation services to address this growing gap in the market, which is contributing to significant revenue loss for publishers and others looking to advertising as a top revenue stream,” said Jay Kulkarni, CEO, Theorem. “From our decades of expertise in AdOps and OTC, we know that refining these processes leads to huge gains and also sets businesses up for long-term success.” Theorem’s expertise is built on 20+ years of refining and scaling ad operations and order-to-cash processes with global media and entertainment companies, helping them address the common challenges of manual trafficking, reporting, and billing. Leveraging automation to reduce these manual, costly, time-consuming, and error-prone tasks enables clients to get the most out of their ad operations processes. Theorem’s new and unique automation services are designed to future-proof digital marketing operations by reducing the operational cost of managing AdOps and creating greater revenue opportunities for publishers across all categories. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill PR Isabella Roy +1 843-693-7161 isabella@kitehillpr.com Company Website https://theoreminc.net/

August 04, 2022 09:30 AM Eastern Daylight Time

Investis Digital Ranks the Top 100 Leaders in ESG Communications

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a 2022 ranking of the Top 100 global leaders that use digital most effectively to build their environmental, social, and governance (ESG) reputations. The first-of-its-kind rankings were published in a report, The ESG 100, which offers insight into how businesses can build trust through their commitment to ESG. The rankings, based on a thorough analysis of investor relations (IR) and corporate communications websites, identified the following companies in the Top 10: 1. Unilever 2. Nestle 3. NatWest Group 4. SAP 5. Legal & General 6. BHP 7. Kingfisher Plc 8. AstraZeneca 9. Coca-Cola HBC 10. Informa To rank these leaders, Investis Digital applied its Connect.IQ proprietary tool and methodology to evaluate 1,000 websites of the leading publicly traded companies around the world. The company scored the companies along 50 ESG criteria, such as: A dedicated ESG and/or sustainability section. ESG strategy and approach, quantified. Statement of ESG principles and policies. Climate change topics and related risks. Greenhouse gas emissions (Scope 1, 2 & 3). Materiality assessment, quantified. Corporate social responsibility (CSR) topics. Diversity and inclusion reporting. The ESG 100 also offers insights into how businesses can more effectively share their ESG story based on Investis Digital’s own client work. For example, the report offers tips for how businesses can share their diversity/inclusion strategies on their websites. “In the age of stakeholder activism, global companies are under more pressure to share credible ESG strategies with every audience ranging from investors to their own employees, and The ESG 100 gives businesses a benchmark for what success looks like,” said Kristen Kalupski, global senior vice president of marketing at Investis Digital. “The Top 10 ESG companies consistently set clear ESG goals and share measurable progress toward meeting those goals through data-driven storytelling.” The Top 10 from the 100 best companies excelled in crucial categories such as reporting on Scope 1, 2, and 3 greenhouse gas emissions – which is especially important at a time when the world is more acutely aware of the interconnected nature of global supply chains. In addition, the leaders consistently made their ESG data downloadable and transparent, documented how well their efforts align with multiple ratings agencies and frameworks, published content that speaks to their approach with specific industry issues, stated their carbon neutral commitment and articulated a roadmap to net zero. “The leaders do more than share data,” said Kalupski. “Leaders build trust through transparency.” Grounded in its mission to create meaningful connections through digital to drive business performance, Investis Digital is committed to creating long-term value for its stakeholders through its proprietary approach called Connected Content™. As businesses update their ESG strategies, they’re also taking a closer look at how well they communicate those strategies to investors, customers, job seekers and employees who look toward corporations to play a more meaningful role in society. To read the full report, click here. Read more about Investis Digital’s work with ESG communications here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com. Contact Details Investis Digital Kristen Kalupski +1 312-933-6714 Kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

August 04, 2022 07:54 AM Eastern Daylight Time

A SUMMER SNAPSHOT OF BACK-TO-SCHOOL TRENDS

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9s0kNEPgHg4 The heat is on as parents prepare to help their kids get to the head of the class for the upcoming school year. With pandemic issues still top of mind, they continue to seek fun ways to engage with their children, including vacation time, playtime, and sweet treats. Back-to-school shopping also remains a top priority with eighty-four percent of consumers expecting to see an increase in prices for popular items like clothing, school supplies, and electronics. The National Retail Federation finds this will likely lead to a hyper-focused approach to spending, including comparative online shopping, scouting out deals, and using more coupons. Bethany Braun-Silva has a summer snapshot of back-to-school trends, including the latest way for students to take notes and retain information. SWEET REWARDS: The start of a new school year can be stressful — not only for parents but for kids, too. Braun-Silva has one special and sweet way to reward and keep kids motivated as they head back to school, and it’s with something everyone loves: chocolate. For the first time in the U.S., Cinnabon has swapped the cinnamon for chocolate with its new Chocolate BonBites. “They taste fantastic,” says the lifestyle expert, adding, “These bite-sized rolls — filled with ooey-gooey chocolate and topped with chocolate and cream cheese frosting — make the perfect after-school snack and are available for a limited-time either in Cinnabon bakeries or through delivery, which is super convenient for a parent on the go. Get them before they’re gone!” The brand is offering an exclusive offer: a FREE 4-count of Chocolate BonBites with any purchase of $15 or more by using the code CHOCOLATE in the Cinnabon app today. For more information, visit https://www.cinnabon.com/?utm_medium=pr Direct link: https://www.cinnabon.com/?utm_medium=pr Social media handles: Facebook.com/cinnabon Instagram.com/cinnabon TikTok.com/@cinnabon Twitter.com/cinnabon Hashtags: #ChocolateBonBites, #chocolate LEARN WHILE TRAVELING: With remote schooling still an option in a few regions, families are exploring new destinations with special travel deals and in-suite virtual learning essentials. Braun-Silva mentions that there are ways to incorporate hybrid schedules into late summer and early fall travel plans. Learning remotely is one educational trend expected to continue for the first part of the upcoming school year. The lifestyles expert says now is a great time for parents to blend vacation season and at-home schooling together. Braun-Silva highlights how family getaways are an opportunity for kids to catch up on early reading assignments at the pool or on the beach, adding, “In my family, we even play spelling games and go over the times table. It helps make learning fun.” Braun-Silva admits environment plays an important part when choosing a destination, accommodations, and family activities. She says, “Howard Johnson by Wyndham is perfect! They have hundreds of locations, really fun mid-century modern rooms that my kids adore—plus free Wi-Fi—perfect for working or learning remotely. They offer a free light breakfast and a great rewards program, Wyndham Rewards.” Travelers can book now and earn a free night after just two stays. For more information, go to HoJo.com. Direct Link: HoJo.com Social media handles: Facebook - www.facebook.com/hojo Instagram - @HoJo Hashtags: #GoHappyGoHoJo STEALS & DEALS: Twenty-five percent of back-to-school shoppers have already begun with an uptick projected over the next two months. Braun-Silva says the coming weeks are all about finding the steals and deals. One helpful way to save time and money is by using the PayPal Honey desktop extension—an online shopping tool that helps discover deals and cash back. She points out that it is trusted by millions, and automatically searches for available coupons and applies the best working ones at checkout. This extension also helps find offers featuring Cash Back. Customers are able to redeem points for cash and other rewards h on eligible purchases, so they can take their money further while shopping for all their back-to-school needs. “It’s fast and seamless to install the PayPal Honey extension on your desktop in just a few clicks,” says Braun-Silva, “You can start saving on many of your favorite sites from tech to fashion to school supplies. PayPal Honey gives you the confidence you’re shopping smart and it’s the perfect way to find great deals for back-to-school” For more information, visit joinhoney.com. Direct link: https://www.joinhoney.com/explore STUDY ANYWHERE, ANYTIME: It has been found that writing notes by hand helps with focus, memory, and understanding information. That’s something Five Star® gets and has an innovative way to turn handwritten notes into a digital study tool. The lifestyles expert says the Five Star® Study App makes it easier for students to study anywhere, anytime. “It’s very user-friendly,” she points out, adding “The triangles on the left side of the paper allow the app to ‘flag’ important notes to turn them into digital flashcards, and the four corners enables scanning.” This is the evolution of how students consume and retain information. They get all the tried-and-true benefits of handwritten notes from compatible Five Star products and then turn them into a personal study aid. Find the Five Star study app in the Apple or Google Play app store and learn more at FiveStarBuiltStrong.com. For more information, visit fivestarbuiltstrong.com Direct link: https://www.fivestarbuiltstrong.com/notetaking-study-app/ Social media handles: Facebook: @FiveStar Instagram: @meadfivestar Twitter: @meadfivestar Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 03, 2022 10:00 AM Eastern Daylight Time

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Doceree Partners with Tealium to Enrich Precision Targeting of Healthcare Professionals

Doceree

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today a partnership with Tealium, the world’s largest independent customer data platform (CDP), to advance the capabilities to collect, collate and analyze data sets to elevate the proficiency of precision targeting within Doceree’s platform. Data is crucial to target healthcare professionals (HCPs) in the life sciences category, and so the collaboration unifies the targeting solution afforded to marketers via Doceree’s platform with the utilization of Tealium’s various data connectors. In addition, the integration advances the structure of data analytics from messaging campaigns to embolden marketers to decipher real-time metrics to obtain actionable data which can be implemented towards communications on the most relevant online channel. “Our partnership with Tealium unlocks a first-rate CDP for our partners that empowers them to better segment their data to optimize their communication strategies,” said Thomas Shea, Chief Revenue Officer (North America), Doceree. “Marketers will gain access to an exhaustive data collection tool to bring metrics together to incorporate holistic data-driven insights on target audiences to generate effective messages at the optimal moments during an HCP’s digital workflow.” The utilization of real-time data assets between the organizations illustrates the digital journey of audiences for marketers to recognize the ideal moments for interactions to target HCPs across online platforms. Furthermore, Doceree will join the Tealium Integrations Marketplace to expand the digital communication offerings to life sciences organizations within Tealium’s ecosystem. Tealium’s interface will now enable users to easily create and execute campaigns with Doceree’s programmatic solutions. “As the latest innovative technology offering in our marketplace, Doceree provides our client base with data-driven solutions that are singularly focused on supporting life sciences companies,” says Jay Calavas, Tealium’s Chief Innovation Officer. “By aligning with Doceree, we expand data-first analytics to unify and measure the impact of virtual exchanges cultivated within an online healthcare setting.” About Doceree Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. About Tealium Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. Contact Details Doceree Kanchan Dass kanchan.dass@doceree.com Doceree Richard Krueger richard.krueger@doceree.com Company Website https://doceree.com/us/

August 02, 2022 10:00 AM Eastern Daylight Time

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