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Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

Tiger Beer

SINGAPORE - Media OutReach - 4 January 2022 - Tiger Beer, the number one international premium beer in Asia, has today ignited a new movement to encourage people everywhere to set aside their fears and achieve bold ambitions in the Year of the Tiger. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your bold ambitions for the year ahead. Tiger Beer will be showcasing a series of inspirational stories that show what can be achieved in the Year of the Tiger by going for your ambitions in your own way. Fans across the globe can participate in the movement by responding to the "My Year, My Goals", Instagram "Add Yours" story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger. Tiger Beer has also launched a new campaign film entitled 'The Year of Your Tiger', celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger. The film features individuals from all walks of life sharing their determination to ignite their inner courage and make 2022 their year. Sean O'Donnell, Global Brand Director, Tiger®, Tiger Beer comments: "Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. We believe that we are all born with a Tiger inside us - a version of ourselves that knows no limits to what is possible - but few of us are able to uncage it. We're delighted to launch this year-long movement to encourage people everywhere to own the year." A full range of media assets are available here. Follow @tigerbeer on Instagram and Facebook for more updates on the campaign. About TIGER®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure. Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs more than 80,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website. Follow us on LinkedIn, Twitter and Instagram. Contact Details Archetype Contact tigerbeer@archetype.co HEINEKEN Hannah Nottage hannah.nottage@heineken.com

January 04, 2022 07:00 AM Eastern Standard Time

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Selling a Printing Business Explainer Video for Print Shop Owners

Minuteman Press International Inc

Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 27, 2021 10:00 AM Eastern Standard Time

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Last-Minute Holiday Gifting

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/pc75McGSy5Q The holiday scramble is something many consumers know all too well. Whether they’ve procrastinated on shopping or are crossing off the final names on their lists, Emmy-Award Winning Television Host and Lifestyle Expert, Marisa Brahney has compiled a last-minute gift list to help those looking for presents ahead of the big day. DELIVERED GIFTS: As of December 1 st, consumers have completed less than 45% of their holiday shopping. Brahney says now is not the time to worry. Whether you’re looking to send something locally or across the country, it can be done via DoorDash’s Gifting Feature in a flash, or pre-scheduled for a drop on a special day. The lifestyle expert points out that there are many gifts to choose from, like floral bouquets, homegoods, self-care, desserts, and wine, to name a few. Brahney recommends DoorDash’s new Nationwide Shipping, where holiday shoppers can also order from iconic restaurants and retailers across the country. To gift someone, she says, “Simply open up your DoorDash or Caviar app and enter their address. Browse the list of stores — find the perfect gift — then, on the checkout page, click “send as a gift” to turn any order into a gift. Finally, share the link with your loved one so they can track the delivery.” For more information, go to doordash.com or trycaviar.com or download the apps to a mobile device. GIFT OF KNOWING EACH OTHER BETTER: Empty shelves can spell trouble for many last-minute gifters. That’s why Brahney says her list is perfect for those searching for something special for loved ones. The lifestyle expert says this time of year is perfect for reconnecting and spending time with friends and family, adding, “Now’s the time to really get to know one another.” She highlights Ancestry on her last-minute shopping list. “They are helping families learn more about each other by connecting them to family history, and billions of historical records, so they can build more meaningful connections to each other and their heritage.” AncestryDNA is a best-selling kit that makes it possible for people to find their unique story — from precise geographic regions to the most connections to living relatives. For more information, go to ancestry.com/dna to learn more. Instagram: https://www.instagram.com/ancestry TikTok: https://www.tiktok.com/@ancestry Twitter: https://twitter.com/Ancestry CASH GIFTS & MONEY MANAGEMENT: Brahney says now is the time to really think about less traditional gifts, along with keeping track of your payments. “Managing spending and payments is very important this time of year, especially if you’re going in on a gift with others,” says the lifestyle expert. With PayPal and Venmo, consumers can manage group expenses with digital payments — be it brunches with friends or chipping in for a group gift. PayPal also allows shoppers to send a free digital greeting and attach a gift of money so recipients can spend however they’d like, which is perfect for that last minute gift. Additionally, new PayPal customers can earn five dollars just by downloading the app, signing up, and adding a payment method, and new Venmo customers can also earn ten dollars when they sign up for a new account. Sign up online or download the PayPal or Venmo apps through the Apple or Google Play app stores. For more information, visit https://www.paypal.com/ or https://venmo.com/. Instagram: https://www.instagram.com/paypal/?hl=en https://www.instagram.com/venmo/?hl=en Twitter: https://twitter.com/PayPal https://twitter.com/Venmo GIFT OF POWER: At this point, most consumers are aware of supply chain issues, however, there is another top concern Brahney says many often forget about each year. “In the rush to get the perfect present, many of us forget the batteries. Duracell Optimum batteries are my go-to.” The lifestyle expert says battery-operated gifts are likely on a holiday list, adding, more than 1 of 5 toys on major retailer gift guides are battery operated! “When that ever-important gifting moment comes, you’re going to want to include the batteries that let those gifts truly shine.” A recent survey finds the majority of parents agree that the most important battery-operated toys and gifts should always be given with the best, longest-lasting batteries. “For me, if a gift is worth giving, it's worth giving what I think are the best batteries – Duracell,” advises Brahney. For more information, visit Duracell.com. Shoppers can find Duracell’s family of batteries at their favorite retailer. Facebook: @duracell Instagram: @duracell Twitter: @duracell GIFT OF FLAVOR: The last gift idea on Brahney’s list is chocolate. She says, “It’s perfect for loved ones or colleagues.” Lindt, the world-renowned Swiss chocolatier, has an extensive holiday collection, including chocolate figures perfect for stocking stuffers and seasonal chocolate gift sets. However, the lifestyle expert recommends the brand’s holiday classic, LINDOR truffles. These iconic truffles with a smooth center surrounded by a delicate chocolate shell were developed more than 50 years ago, and the round shape was originally designed for people to use as holiday decorations. She points out that they’re available in classic milk chocolate and other seasonal flavors, in festive bags or gift boxes. For more information, go to www.lindtusa.com, or find them at retailers nationwide. Facebook: @ lindtchocolateusa Instagram: @lindt_usa About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 01:34 PM Eastern Standard Time

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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages

Theorem Inc

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are fully optimized for peak performance. As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital solutions including custom creative services packages with content audits, original copy and design and A/B testing. Theorem also led on original design and development for landing pages, microsite, programmatic ad design, message and display ads. “We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director, Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the work for you, you have to understand your audience. A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize in order to have a sustainable strategy that is always evolving with the customer.” Brands have utilized the content created by Theorem to drive higher levels of customer engagement on and off the LinkedIn platform. Theorem recently worked with American Systems on a LinkedIn campaign implementing their Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR benchmark for the website conversions objective with single image ad at 0.40 percent, according to LinkedIn in August 2021. Theorem’s creative optimization packages and services bring: Unique brand insights and tailored recommendations as the creative strategists conduct a thorough understanding of the brand's environment. Dynamic messaging and design from a team of art directors, copywriters and designers that will produce best-in-class creative for a campaign. Inspire and capture leads with a custom landing page that will encourage users to learn more about your offering. Proven results and creative insights that will fuel your future creative campaigns. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

December 16, 2021 09:34 AM Eastern Standard Time

Catalyst Marketing Agency Wins Two MarCom Awards

Catalyst Marketing Agency

Catalyst, a Denver-based creative marketing agency, is the recipient of both a 2021 Gold MarCom Award for the agency’s blog and a Platinum MarCom Award for an e-Book created for Redis. The Platinum-winning e-Book, created jointly for Redis and Microsoft, is a sales tool used to educate current customers on Redis’s new offerings, enabling the sales team to increase the adoption rate for their latest platform. The Gold Award-winning Catalyst blog features news and insights on the latest trends in marketing from Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani. “We are thrilled that our blog, a place where we share our experience and point of view about all things marketing–with a touch of humor–was acknowledged as a top digital resource,” said Robin Emiliani. “And to have a client project win MarCom’s highest recognition speaks to our commitment to delivering high-quality deliverables that are not only smart and creative but better connect our clients with their customers.” MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. The 2021 competition saw more than 6,000 entries from the United States, Canada, and 39 other countries. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. About Catalyst Catalyst is a creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers' attention. Learn more at catalystmarketing.io. Contact Details Catalyst Marketing Agency Maureen Walker +1 303-929-0481 maureen@catalystmarketing.io Company Website https://catalystmarketing.io/

December 13, 2021 09:00 AM Mountain Standard Time

ThriveFantasy Partners with Fanatics to Continue NFL and College Football Growth Strategy

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a partnership deal with Fanatics, the fast growing American online retailer of licensed sportswear, sports equipment and merchandise. Through this partnership, Fanatics will provide ThriveFantasy with several co-branded marketing benefits aimed at cross promoting its unique offerings to the growing and active Fanatics fan and user base. Among these services will include advertising on Fanatics social media platforms and co-branded email marketing to its fan base. “Fanatics has become a one-of-a-kind brand in this space. Because of this, it made complete sense to create this type of partnership,” says Adam Weinstein, founder and CEO of ThriveFantasy. “We believe that there is a large cross over between the Fanatics fan base and those who play daily fantasy and esports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.” About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US Contact Details Michael Adorno +1 917-399-3743 mvadorno@gmail.com Company Website https://www.thrivefantasy.com/

December 13, 2021 09:01 AM Eastern Standard Time

H Code Selects Keanna Sheu as Vice President of Client Services to Strengthen Partnerships and Success

H Code

H Code, the leading multicultural digital media company, announced today the appointment of Keanna Sheu as Vice President of Client Services. Sheu’s appointment coincides with a period of strategic growth for H Code where she will help drive multicultural programs for clients, continue to drive their growing product suite, boost client retention and optimize efficiency in developing targeted marketing and advertising campaigns. Sheu brings 16 years of marketing and advertising leadership experience to H Code with a track record of driving successful digital advertising and marketing campaigns and bolstering pre-sales and account management teams. In her new role, Sheu will collaborate with team members and senior leadership across H Code’s suite of media solutions to streamline internal efficiencies and match client goals with detailed action plans. In doing so, Sheu will be responsible for servicing and expanding client portfolios as well as strengthening H Code’s business development goals. Additionally, Sheu will focus on expanding H Code’s offerings in U.S. and Mexico markets while working alongside sales teams to increase revenue and year-over-year growth. “Keanna has an impressive background of exceeding client expectations while managing team members to drive productivity and scale and we’re elated to bring her skills and insights to H Code as we look to streamline and enhance our offerings and operations,” said Jennifer White, Chief Operating Officer of H Code. In her most recent role, Sheu served as the Senior Director of Account Management at Leaf Group where she oversaw the pre and post-sale execution of direct-sold brand partnerships and managed a growing team that executed on campaigns with increased year-over-year revenue. Prior to that, Sheu operated as Senior Manager of the Strategy and Partnerships team at Participant Media where she worked with brands to produce custom content and storytelling opportunities including a project that was nominated in 2018 for the Best Single Spot Emmy. “Having expertise that matches genuine desires to advance multicultural representation in media is paramount in today’s digital landscape and I’m excited to lead H Code in building stronger client relationships and to work alongside team members who are dedicated to enhancing media engagement of diverse demographics,” said Sheu. Sheu joins H Code during a period of rapid growth for the company as the demand for multicultural media strategies continues to accelerate. H Code will use this momentum to utilize its research and insights capabilities to help brands understand the nuances behind multicultural attitudes to implement actionable marketing and advertising tactics that deliver ROI for clients. The company plans to further develop partnerships that target under-represented demographics alongside its newly launched entities; A Code, focused on developing solutions for the AAPI community, and B Code, created to develop solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale. To learn more about H Code, please visit: https://hcodemedia.com/ About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. Contact Details North 6th Agency for H Code Paolo Ramos +1 212-334-9753 hcode@n6a.com Company Website https://hcodemedia.com/

December 08, 2021 09:00 AM Eastern Standard Time

Expo 2020 Dubai Enters The Metaverse World Connecting Millions Across The Physical & Digital Globally

Magnopus

From today, anyone anywhere can experience the magic of Expo 2020 Dubai with friends and family. The World Expo has teamed up with Magnopus to offer an enriching digital experience for millions of on-site and remote visitors from around the world. Expo Dubai Xplorer sets a new standard for accessibility and inclusivity to large events and expands the World Expo’s vision of ‘Connecting Minds and Creating the Future’ into the virtual world of Metaverse. The multi-player experience is available on iOS and Android powered by cloud-hosted services developed by Magnopus. Unique features include: Real-time connectivity between on-site and remote users across the physical and digital divide. One of the largest deployments in the world of persistent Cloud Anchors which allow millions of on-site visitors to experience AR spectacles aligned accurately to real world locations. A social, interactive digital twin of the 4.38km² Expo site—a living world built from the architectural files of the site and enriched with content and experiences. Uniting The Physical & Digital Users can customize their own AI-powered avatar and connect with others in real-time across the physical and digital divide. Standing on the Expo site, a visitor may see a friend from the other side of the world (viewed through the lens of their phone) as an avatar they can share experiences with, and communicate with via group creation and messaging. On-site hardware will also link the physical and digital worlds. Smart screens called “Digital World Viewers” show views of digital content to enhance the physical landscape for visitors. The desktop application is designed to mimic the capabilities of the mobile applications by connecting to the same cloud services for local content and avatar display. Augmented Reality Aligned To Real World Locations By using ARCore Cloud Anchors by Google for hundreds of location-specific activations around the site, visitors will experience entertaining and educational AR content relevant to wherever they are at Expo 2020 Dubai. AR activations including mysterious portals to far-off places, treasure hunts through history, and magical creature encounters are all aligned to real world locations with centimeter accuracy. This is currently one of the largest deployments of ARCore Cloud Anchors in the world. Geospatial authoring interfaces and global content delivery networks for updating and publishing new content in real-time enable designers to release new interactive AR experiences anywhere on the site during the run of Expo 2020 Dubai. Powered by a set of cloud-hosted services, content is automatically streamed down to the user's device when they approach a location or interact with an experience, without impacting the application’s install size. This enables users to experience any number of magical AR moments, all from a relatively small application on their device, and new or updated experiences can be pushed while the visitor is still in the app. Remote visitors can access the same AR content and experiences, over a connected digital twin of the site, via an interface similar to popular mobile games like Fortnite or Roblox. A Live, Social Digital Twin The digital twin of the Expo site covers more than 200 buildings from the world’s leading architects across a huge 4.38km 2 site, including 192 unique country pavilions. Hundreds of artists working around the world spent more than two years creating the living digital replica, enhancing it with dynamic lighting, art installations, animated experiences, and stunning spectacles. Virtual reality was used to collaboratively develop the designs and experiences so they could be tested before the physical site was even built. The visitor experience geolocates content on the site in real-time, so the digital twin has been built to a high degree of accuracy, at 1:1 scale from the architect’s CAD files, and confirmed with “as-builts”. Due to the size and detail of the site, it can’t be stored on visitor’s devices in its entirety and is streamed to visitors based on their location and proximity. The system also accounts for the performance capabilities of the visitor’s device to deliver the highest quality representation possible. Ben Grossmann, CEO of Magnopus, says, “This is the biggest space to date, connected across the physical and digital worlds. These ‘connected spaces’ are the building blocks of the new immersive web, or Metaverse. We’ve been working on these kinds of experiences and technologies for many years, and it was thrilling to take things to the next level to bring this grand vision to life with the Innovation and Future Technologies team at Expo 2020 Dubai." Rehan Asad, Chief Program Officer for Expo 2020 Dubai, says, “The Virtual Expo is an important part of delivering Expo 2020 Dubai’s promise and purpose— ‘Connecting Minds, Creating the Future ’. In 2013, Expo 2020 Dubai promised the world to host not only the best ever physical Expo but also the very best virtual Expo. That commitment and COVID-19 pandemic has challenged us to find innovative ways to share the Expo experience and content of our once-in-a-lifetime World Expo with a larger global audience who may not be able to travel from around the world. Magnopus and the wider team have unified the most innovative technologies into one integrated experience that truly brings Expo 2020’s creative vision to life in the digital and virtual world.” Daisy Leak, the project’s Executive Producer, says, “The global pandemic has affirmed that events can no longer be purely physical, or with only a perfunctory video streaming presence. By uniting 200 countries in a common experience, and making that experience available to visitors both on-site in Dubai and around the world, in an engaging and spatial context, we hope to serve as an example of what the future offers to unite people and places in a better way.” The multiplayer experience has been in development for nearly three years with world-class partners including Google, Unity Technologies, and Amazon Web Services with key contributions from: REWIND (experience design and platform development) Virtuos (3D asset development) Hexagram (quest narrative design and technology) Pinscreen (avatar technology with AI-driven face synthesis) Dog Studio (web development for Virtual Expo connected to content databases) VIM (BIM conversion technology) Terahard (activation development) Activated Realities (activation development) Source Sound (audio design and development) Expo Dubai Xplorer is available to download now on iOS and Android. About Magnopus Founded in 2013, Magnopus creates experiences and technologies that unite the physical and digital worlds. Magnopus is known for its continuous innovation in the entertainment industry; its Emmy-nominated VR projects; its role as a leader in virtual production through its groundbreaking work on Disney’s The Lion King (2019); and its pioneering work in AR. This year Magnopus acquired REWIND, a UK spatial design and innovation company, to further its mission to merge the physical and digital and lay the foundation for the new immersive web. About Expo 2020 Dubai From 1 October 2021 to 31 March 2022, Expo 2020 Dubai welcomes visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow @ www.virtualexpodubai.com With the purpose of ‘ Connecting Minds, Creating the Future’, Expo 2020 is the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges Expo 2020 is the biggest cultural gathering in the world, presenting a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever Expo 2020’s sub themes of Opportunity, Mobility and Sustainability inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone For six months, Expo 2020 is be a must-visit family destination, with thousands of events, amazing exploratory experiences, and free entry for children up to age 18 Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors Contact Details Clear Andrew Graham +1 646-385-0189 asg@agencyclear.com Rewind Jude Forbes +44 1727 261007 jude@rewind.co Company Website https://www.magnopus.com/

December 07, 2021 02:00 PM Eastern Standard Time