Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

H Code Launches A Code to Drive Authentic, Data-Driven Marketing to AAPI Audiences

H Code

H Code, the leading multicultural digital media company, today announces the launch of A Code, a digital media solutions platform for brands to deliver meaningful and genuine marketing experiences to the Asian American and Pacific Islander (AAPI) community. Former HubSpot marketing leader Sunny Chen has been appointed as Product Marketing Manager for A Code and will lead the company in driving strategic and accurate representation of AAPI communities in media initiatives. In addition to bolster the company’s multicultural marketing capabilities, A Code will provide targeted growth resources and access to increased ad revenue for brands. A Code launches at a time when advertisers, publishers and brands are working to better serve multicultural communities, and aims to be a valued partner for defining and expanding strategies to better engage with AAPI audiences. The U.S. is currently home to 22 million AAPI residents who are projected to collectively have $1.3 Trillion in addressable market and purchasing power by 2022, leaving much to be desired from marketers conscious of the economic influence of AAPI consumers. With a vast network of premium publisher partners and digital reach, A Code is able to connect leading brands directly with AAPI audiences and Asian-focused media while ensuring that strategies are aligned to deliver culturally relevant messaging and impactful creative work at scale. At the foundation of A Code’s offerings is meaningful, real-time insight into the purchase behaviors and sentiments of Asian audiences. Included in the platform’s offerings is A Code Intelligence Center, a primary component of the company that harnesses thousands of AAPI users to offer data-driven and quantitative approaches to understanding the Asian media landscape. A Code Content Studio then offers the ability to create culturally connected campaigns that drive brand stories across the platform. These two features, combined with A Code Digital Media Solutions, their in-house creative services team, allows for video and display assets to be created out of highly curated information appropriate for desired AAPI audiences. In his new role as Product Marketing Manager for A Code, Chen brings deep expertise in digital marketing and development of diversity equity and inclusion programs for organizations of all sizes. He is well versed in utilizing advertising, digital media and technology to launch new verticals within SaaS platforms to convert products and services internally, as well as externally to clients, partners and developer communities. In his former role at HubSpot, he co-launched the Black@INBOUND, a space for black business partners, customers, and the community at large to celebrate Black businesses with mentorship, networking, and HubSpot resources. “Today’s status quo in messaging does not represent Asian influence in domestic markets and to address these concerns, our team at A Code is set on building Asian relevance in U.S. culture to initiate a resonance through digital media solutions where the community and audiences are authentically represented,” said Sunny. “Companies must first understand that the AAPI community is extremely diverse and has a large intersection of interests across cultural identity; including a combination of familial ties, heritage, and countries of origin in the U.S., that can unlock impactful results when appropriately catered to.” To mark its launch, A Code also releases the AAPI Digital Fact Pack (Lite Edition), a resource designed to provide the understanding of the digital lives, attitudes, preferences and purchase intentions of the AAPI community. It uses data from A Code Intelligence Center’s 2021 AAPI Digital Consumption Survey to provide much needed insight and reflection for multicultural understanding, sensitivity, and connection. “We’re proud to now offer capabilities to better understand and appeal to AAPI audiences in addition to Black and Hispanic audiences, thereby creating an even more inclusive digital marketing platform. A Code will enable us to drive much-needed strategic initiatives to help provide unparalleled insight and access to this important demographic,” said Parker Morse, founder and CEO of H Code. Administered in October 2021, A Code’s AAPI Digital Fact Pack (Lite-Edition) surveyed over 1,300 AAPI respondents, representative of all main geographical areas of the U.S., and found that the AAPI community is hyperconnected and digitally engaged with loved ones, as well as with brands who support their community and understand their importance. Key insights include: In 2019, the AAPI median annual household income was higher than other demographics at $85,800, compared with $61,800 among all U.S. households 92% of respondents use the internet everyday and access it by smartphone primarily, indicating that this audience is highly mobile first AAPIs rely on the internet to drive their purchasing decisions and spend the most time online activities are searching for information, shopping, and researching products 1 in 2 respondents stream video content in their native language, illustrating a demand for content that highlights cultural ties, heritage, and connection to their countries of origin 9 in 10 of AAPIs use CTV platform services and 82% listen to audio content or music online, indicating a strong preference towards audio and visual streaming content over other media or channels Social media is where 55% of respondents are most likely to notice a digital ad and 33% learn of new brands and products, presenting a significant opportunity for brands to connect with them on social platforms To download the A Code Fact Pack, please visit: https://hcode.docsend.com/view/mgrjhdgmd44x964h About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. About A Code A Code is the digital media solutions platform for brands to deliver meaningful and genuine marketing experiences to the Asian American and Pacific Islander (AAPI) community. Our unity of proprietary data and intelligence insights allows you to engage with the fastest growing and most diverse consumer in the United States. A Code is a one-stop-shop to reach AAPI audiences with English and in-language content, creatives, and campaigns. We’ll help you navigate through the complex and diverse AAPI community, garner specific audience reach throughout all countries of origin, and make data-informed decisions. Instead of navigating through multiple media companies and targeting options, with A Code, you will have a 360 view and pulse of the AAPI community at your fingertips. Contact Details North 6th Agency for H Code Paolo Ramos +1 212-334-9753 hcode@n6a.com Company Website https://hcodemedia.com/

October 25, 2021 09:00 AM Eastern Daylight Time

AmeriLife Appoints Ford Stokes Senior Vice President, Annuity Marketing

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, today announced that it has hired Ford Stokes as senior vice president, Annuity Marketing. Stokes, reporting to AmeriLife Chief Marketing Officer Ovi Vitas, is charged with providing expert marketing strategies and implementation to AmeriLife affiliates, with the goal of helping financial advisors grow their advisory, insurance and annuities business. Most recently, Stokes served as an advisor to AmeriLife affiliate V2 Financial Group, where he implemented an aggressive, strategic marketing approach that helped grow V2’s profit 113.78% year over year in 2021. At AmeriLife, Stokes will, among other responsibilities, help define AmeriLife’s annuity marketing value proposition across its distribution network; help affiliates better activate cross-selling opportunities for annuities and retirement planning solutions; and drive third-party credibility of appointed advisors through exclusive thought leadership programs. "I can't wait to get started supporting AmeriLife’s affiliates and their advisors,” said Stokes. “Our affiliates work hard to protect and grow the hard-earned and hard-saved assets of their clients, while also ensuring they can help generate critical income for their clients’ retirement futures. We will work just as hard to help them help more Americans build a sound, successful retirement.” "Ford brings to AmeriLife a significant amount of consumer and financial industry expertise, business knowledge, and strategic acumen,” added Vitas. “I couldn’t be more excited to have Ford join the team, and I would encourage any financial advisor or insurance agent to get appointed with one of our affiliates to take advantage of the incredible expertise and qualified prospects that Ford and our team can provide.” Prior to joining AmeriLife, Stokes served as the chief marketing officer with a $2B independent marketing organization and was a former minority owner of a $3.4B registered investment advisor. He will continue to maintain his private wealth management practice based in Atlanta. Stokes earned his bachelor’s degree and MBA from Auburn University; holds a Series 65 Securities license; and is a licensed life and health insurance agent in Georgia, Alabama, Florida, Texas and North Carolina. Stokes resides in Atlanta with his wife Diana and their twin girls, Grace and Madison. ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier lives. By putting its mission into practice, AmeriLife has become recognized as a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees. For 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 250,000 insurance agents and advisors, over 40 marketing organizations, and nearly 50 insurance agency locations. Visit www.AmeriLife.com and follow AmeriLife on Facebook and LinkedIn for more information. Contact Details Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

October 22, 2021 10:00 AM Eastern Daylight Time

Image

Hear the Sounds of the Holidays Again

YourUpdateTV

HearingLife, a national hearing care company, recently commissioned The Harris Poll to conduct a survey* and found that 44% of Americans with hearing loss feel isolated during holiday gatherings because they struggle to hear their family and loved ones. HearingLife is helping to change that this holiday season through its “ Magic of Hearing Care ” campaign, giving back six free pairs of hearing aids to people in need. Recently, licensed psychotherapist and HearingLife spokesperson, Tom Kersting, as well as Chief Audiologist at HearingLife, Dr. Leslie Soiles teamed with YourUpdateTV on a satellite media tour to talk about the state of hearing loss in the U.S. and the available resources to better manage it. A video accompanying this announcement is available at: https://youtu.be/NfMOcbV6nTg The holiday season is a time for friends and family. It is a time to celebrate the magic of giving, receiving and the joy of spending time with loved ones. After a year of celebrating virtually, people will be cautiously and safely gathering with those they may have not seen in a year or more. Hearing loss can put a damper on those celebrations as individuals with hearing loss may experience feelings of embarrassment or frustration when they can’t hear or participate in conversations. Often, this can cause them to stop socializing or participating in events or activities that they used to enjoy. According to the latest HearingLife survey: 72% of Americans with hearing loss wish their hearing was better so they could enjoy holiday gatherings. And 43% would rather just stay home than attend large gatherings because they feel left out of conversation due to their hearing loss! Now is the time to learn more about hearing loss, its impact, and how to communicate and participate actively in life again. HearingLife provides the necessary resources for people with hearing loss to help them gain a renewed sense of self and revive relationships, especially during holiday gatherings or if you are joining events virtually this season. The holidays are a time to celebrate the magic of giving. Through the “Magic of Hearing Care” campaign, HearingLife is giving back 6 pairs of hearing aids for people in need with hearing loss. Submit your hearing loss story or your loved ones’ story at www.HearingLife.com/Magic by November 26 to participate. The hearing solutions that HearingLife offers not only benefit their customers, but their family and friends as well. With hearing aids, most people experiencing hearing loss can hear all the special moments and joyful music that they may have missed last year, like the sounds of bells ringing, glasses clinking, laughter and carolers. To learn more about hearing loss and the “Magic of Hearing Care” campaign go to: hearinglife.com/magic About Tom Kersting: Tom Kersting is a licensed psychotherapist, retired public school counselor and the author of Disconnected: How to protect your kids from the harmful effects of device dependency. He is a regular guest expert on many television news shows, including the TODAY Show, FOX & Friends, and more. Tom has also hosted various television series for A&E Network, Food Network, and the National Geographic Channel, offering insights and advice about parenting, relationships, and wellness. Because Tom is passionate about sharing his hearing experiences, he is working with HearingLife to spread awareness about #HearingGain. He lectures throughout the country and is the founder and owner of Valley Family Counseling Center in Ridgewood, NJ. About Dr. Leslie Soiles Au.D., Doctor of Audiology, Lic. #364: Dr. Leslie Soiles founded HearingLife's Shrewsbury's office (formerly New England Hearing Instruments) in 1996. As a Doctor of Audiology, she previously worked with Ear, Nose and Throat physicians for the first 20 years of her career. Dr. Soiles earned her Doctor of Audiology degree from A.T. Still University of Health Sciences in 2006; her Master of Science degree in audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in communication disorders from Worcester State University in 1982. Dr. Soiles was born with hearing loss and utilizes her first-hand experience in her practice. In 2018, Dr. Soiles received the distinguished honor with the appointed role as Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, Dr. Soiles trains and mentors hearing care providers, staff and helps people with hearing loss across the United States. Survey Method: *This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021 among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 04:15 PM Eastern Daylight Time

Video

Cheers to Saving Local Bars and Restaurants: 82% of independent restaurants and bars said that they were at risk of shuttering

YourUpdateTV

With the delta variant on one hand and the worker shortage on the other, the restaurant industry has been put back under acute pressure after a promising summer. Recently, Cointreau and Dominic Alling, national brand ambassador for Remy Cointreau, teamed up with YourUpdateTV on a satellite media tour to discuss how you can help your local bar or restaurant thrive during these very challenging times. A video accompanying this announcement is available at: https://youtu.be/mSYZtL0Ez6c Even as restrictions have eased and vaccinations being widely available, the hospitality industry continues to face a long road to recovery. The delta variant, the worker shortage, and the increase in the cost of goods makes it very challenging for bar and restaurant owners to make a profit. Nearly 1 million restaurant workers remain unemployed and 82% of independent restaurants and bars recently reported that they were at risk of shuttering. Local bars and restaurants make up the fabric of our beloved communities. After a year and a half of restrictions, closures, and continued recovery, now is the time to give back to your favorite places. To help, Cointreau, the premium French liqueur at the heart of over 500 of the world’s most celebrated cocktails, announces year two of Cosmos for a Cause program to support the Independent Restaurant Coalition (IRC) and invites consumers to join the fight to save local restaurants and bars across the U.S. as the road to recovery continues. Now through December 31st, Cointreau will donate a portion of sales up to $100,000 to the IRC for every order of a Cosmopolitan at a participating bar or restaurant. Additionally, the Republic National Distributing Company will join as a partner and match the donation. To learn more about Cointreau’s Cosmos For a Cause program and find a participating bar or restaurant near you, visit CointreauCosmosForACause.com. You can also go to Cointreau.com for more cocktail tips and tricks, and recipes for every occasion. About Dominic Alling: Dominic Alling has been the National Brand Ambassador for Remy Cointreau’s crafted spirits for over 4 years. He comes into his current role with over 14 years of hospitality experience from some of the most respected bars in the bay area. Most notable was his time spent at Beretta where he made a name for himself as a bar manger serving some of the creative and innovative cocktails in San Francisco. Dominic is not only a seasoned mixologist but one of the most well-versed spirits ambassadors in the business. About the Independent Restaurant Coalition: The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation’s 500,000 independent restaurants and the more than 11 million restaurant and bar workers impacted by the coronavirus pandemic. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:30 PM Eastern Daylight Time

Video

What to Know About Planning a Wedding

YourUpdateTV

While the last year and the half has been difficult for those planning a wedding – with nearly half of 2020 engaged couples delaying their celebrations – the wedding industry has adapted and is embracing new trends to help people celebrate despite these mitigating circumstances. Recently, Wedding Expert with Shutterfly, Claire Roche, participated in a nationwide satellite media tour to discuss tips on planning a wedding, new trends, and what to expect moving forward. A video accompanying this announcement is available at: https://youtu.be/kZNOU5Yyoew Over the past year and a half, wedding celebrations have been impacted as the country grappled with the COVID-19 pandemic. Now, as things return to normal, there is an emergence of thoughtful and unique personal touches added to the overall wedding design that truly celebrates a couple’s love story. The wedding industry has undergone big changes in the past year and a half and I’ve seen couples take a more simplified approach to their weddings. That doesn’t necessarily mean less expensive, but brides and grooms are really focusing on intimate ceremonies and celebrations that are unique to them. Finding those elements that are unique to a couple is something that has become even more important over the last year. Couples are diving deep into crafting their celebrations to look like them, feel like them, smell like them, and be full of their favorite things and people. With so many couples delaying their celebrations over the last 18 months, 2022 is already shaping up to be one of the busiest wedding years ever. One thing that all couples must do is to create a wedding day timeline. A detailed look at all of the things – setting a budget, finding a venue, booking vendors, finding a dress, etc – that couples will do before the big day. Shutterfly offers a breadth of customizable solutions to fit your personality and wedding style, no matter how you’re celebrating your nuptials. From cards to photobooks, from keepsakes to décor, Shutterfly offers everything you need to add your unique style to your wedding. Shutterfly offers a variety of styles to fit your wedding budget. For more information, visit Shutterfly.com/wedding About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:00 PM Eastern Daylight Time

Video

Agora Data to Present at 2021 NIADA/NABD Convention

Agora

Agora Data’s Senior Vice President of Sales, Chris Barry, is slated to speak at the 2021 NIADA/NABD Automotive Finance & BHPH Expo. Barry will present “Groundbreaking Changes in Auto Financing to Fuel Growth” at 2:15 p.m. on November 2 in Orlando, Florida. Barry will share how new and revolutionary ways of accessing capital can help dealers compete with online retailers and large used-car superstores. Agora is pioneering change in the auto finance industry by completing the first-ever crowdsourced subprime securitizations in December 2020 and May 2021. Agora plans to execute these transactions regularly thereby permitting more and more dealers to tap into the capital markets. “Unlike any other time in history, independent and Buy Here Pay Here dealers are competing with mega-sized auto retailers who have the advantage of abundant capital with low rates and attractive terms. They may not know they have access to their competitors’ “secret sauce,” said Barry, who has more than 30 years of experience in auto lending, servicing, and ancillary products. “That’s why I’m excited to present at this year’s NIADA/NABD convention. I plan to spell out the most beneficial funding opportunities for independent and Buy Here Pay Here dealers, along with some bonus tips on leveraging robust data to improve loan portfolio performance.” At the convention, Barry will also participate in the BHPH Contract Purchasers Capital Panel, moderated by Ken Shilson. During this panel discussion, Barry and other industry experts will reveal the pros and cons of obtaining funding via securitization, bulk purchase or point of sale. Afterward, dealers can talk directly with Barry and the Agora team at the convention’s Finance Fair. “It’s extremely rewarding to see the looks on dealers’ faces when they find out they can now enjoy the same financial advantages typically reserved for big retail operations,” Barry said. “Much like their customers, Buy Here Pay Here dealers are underserved and underbanked. But Agora is here to change that.” Dealers are invited to drop by Agora’s booth #423 any day during the show to discuss the company’s groundbreaking capital solutions and learn how to access Agora’s completely free-of-charge, comprehensive portfolio analytics. About Agora Data, Inc: Founded in 2017, Agora Data’s platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealers and finance company members to Wall Street and other capital resources previously only available to large dealer groups. Agora Data’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

October 19, 2021 09:03 AM Eastern Daylight Time

B Code Releases New Report, Examines Black Audiences Expectations from Digital Advertising Following a Tumultuous Year

B Code

B Code, a digital media company focused on helping brands and advertisers connect with Black audiences at scale across the digital landscape, today released the Black Attitudes Towards Digital Advertising report, which examines Black consumers’ thoughts towards digital advertising, including preferred channels, content, ad types and more. Over the past year, concerns surrounding underrepresentation and lack of diversity in media were brought front and center alongside the demand for Black voices to be heard and amplified. Since then advertisers have been reassessing how their efforts resonate with and support the Black community. This spurred the development of this B Code study which can be used as a resource to help advertisers understand how Black audiences are responding to different channels, content and ad formats. The Black and African-American population stays connected, is innovative and brand loyal, making them a highly valued audience to brands within the digital landscape. This community accounts for 13% of all U.S. population and 88% of African Americans age 25 and older hold a high school diploma or higher as recorded in 2019. Their spending power is also incredibly strong at $1.4T as of 2019, according to the Selig Center for Economic Growth, and projected to grow to $1.8T by 2024. “To help close the gap between Black consumers and brands, advertisers must work from the ground up to tailor genuine and respectful messaging that effectively reaches and connects with Black audiences,” says Damian Benders, General Manager of B Code. “With B Code’s new study, we aim to help marketing professionals supplement the work they are doing with relevant creative with information on how to effectively push their messages across digital formats. We need to take advantage of these insights in every step of executing media strategies.” The Black Attitudes Towards Digital Advertising report uses proprietary data collected from the B Code Intelligence Center, which routinely surveys a large panel of Black consumers across target demographics. 568 Black respondents were surveyed from March 17 through March 22, 2021, and they are representative of all main geographical areas of the United States. The report is the second major study released by B Code following the announcement of its inception in June, 2021. Topline insights from the report include the following: Digital Ad Formats & Preferences The Black community is an evolving audience that is eager to stay up-to-date in the tech and the advertising world. While 54% of respondents say they are already likely to click on a digital ad, they are interested in seeing advancements in the ad space, with 45% demonstrating their interest in wanting to see more interactive video ads and other innovative models. Additionally, based on their personal digital behavior, Black audiences are most likely to see an ad on digital apps (72%) and social media (70%). Ad Effectiveness For advertising to connect effectively with the Black consumer, the content must not only be relevant to the reader, but it must also be relevant to the content they often find themselves around. 43% of respondents mentioned that a culturally relevant ad will be most effective in a culturally relevant website, rather than a general one, signaling the need for dedicated spaces in advertising. Also, 53% say an ad that is relevant to them personally will make them more likely to engage which is an indication that there is tolerance for even more personalization. In order for ads to be relevant to consumers, appropriate targeting must be a priority for advertisers. Black audiences are sensitive to their online privacy, with 54% stating that their identity should be protected online at all times and 49% support limiting or eliminating cookies as it will prevent personal information from being shared. Consistent with established best practices, survey respondents mostly prefer ads positioned at the beginning (42%) and at the middle (43%) of the content they are experiencing. Culture & Representation When targeting Black audiences, advertisers must ensure they are considering the ad content decisions that resonate most. Leveraging talent that reflects the diversity of the Black community and leaning into this audience’s desire to see their real stories highlighted will reap rewards be most impactful. Respondents said that an ad would grab their attention if it represented people like them (76%), featured stories of real people that are from the same ethnic/racial group (64%), and included music or other art that related to their ethnic/racial group (50%). Brand endorsements must also include culturally representative elements, with respondents saying they are more likely to pay attention to an ad if it features a Celebrity (67%) or influencer (65%) from their ethnic/racial group. To download the B Code Black Attitudes Towards Digital Advertising report, visit: https://www.bcodemedia.com/black-attitudes-towards-digital-ads About B Code B Code is a data-backed digital media entity focused on understanding Black audiences in order to authentically reach, inform and connect with them in the digital spaces they embrace most. At B Code, our mission is to empower brands with the right tools and resources to deliver meaningful and culturally-nuanced messaging for Black audiences, backed by proprietary data intelligence. Our marketing expertise, innovation, and resources make B Code one of few digital media agencies that can provide it all: Media, Creative, and Data Sourcing. Through the B Code publisher network, we aim to provide digital publishers with growth opportunities and access to increased ad revenue in order to dismantle investment disparities. Our overall insights-driven approach provides a constant pulse on ever-changing Black American sentiments, preferences, and habits. Contact Details North 6th Agency for B Code Paolo Ramos hcode@n6a.com Company Website https://www.bcodemedia.com/

October 19, 2021 09:00 AM Eastern Daylight Time

ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

Great Place to Work® Announces the World’s Best Workplaces™ 2021

Great Place to Work®

Great Place to Work® and Fortune today announced the Fortune World’s Best Workplaces™ 2021, a massive, data-led analysis of company culture around the globe. These 25 global leaders were selected from 10,000 companies, representing the voices of 19.8 million employees in 106 countries. This is the largest annual global survey of employee opinions ever. The 25 World’s Best Workplaces stood out for creating globally exceptional employee experiences. These companies outperformed the competition with their unique and special benefits, robust training opportunities for professional development, and commitment to employee recognition and appreciation. To be considered, companies must be identified as outstanding global employers by appearing on at least five Best Workplaces™ lists in Asia, Europe, Latin America, Africa, North America or Australia. “The World’s Best Workplaces are the most sweeping and consistent examples of inclusive company cultures we’ve ever known,” said Michael C. Bush, CEO of Great Place to Work. “In a global workforce, alignment is everything, and these companies are fortifying their culture around the world — a nearly impossible feat. Even when tested by the pandemic, these companies recognize sub-communities in each region and their leaders carry an equitable employee experience across cultures. A huge congratulations to the World’s Best in 2021.” Topping this year’s ranking of the World’s Best was transportation and logistics giant DHL Express, which secured 47 national list awards spanning five continents. Technology firm Cisco ranked second on the 2021 list with 22 national list awards, and hotelier Hilton placed third with 21 national list awards. The World’s Best Workplaces range across industries, with information technology, professional services, biotechnology and pharmaceuticals making up nearly half of the winners. New to the list this year are biotech firm Amgen and software company Atlassian. There are ten re-entries in the top 25 companies — workplaces that appeared on past lists but didn’t make it in 2020, including pharmaceutical company Novo Nordisk, which was last named to the list in 2015. This year proved to be enormously competitive; compared to 2020’s results, employees scored their workplaces higher on all 60 survey statements in 2021 — a notable achievement after a year of workplace challenges amid the pandemic. Compared to other workplaces, employees at the World’s Best are 17% more likely to say they have unique benefits. Employees at the World's Best are also 16% percent are more likely to believe pay is fair and 14% more likely to say they have training and professional development opportunities. Employees at the World’s Best are also more likely to be involved in company innovation, as calculated through Great Place to Work's Innovation Velocity Ration (IVR). IVR describes an organization’s ability to quickly harness, mobilize and respond to new information and ideas. IVR is the ratio of employees working in conditions which enable innovation versus the number of employees who are not. At the World’s Best Workplaces, the IVR is 7.2, meaning for every seven employees able to innovate, only two are experiencing friction. At other organizations, that drops to 5.2. Globally, over 90% of employees at the World’s Best say they have a sense of pride in their work, that management is honest and ethical, and that they feel good about the ways the company contributes to the local community. Slight regional variations could be seen, highlighting differences in company culture around the world. In Asia, the Best Workplaces demonstrated an outstanding commitment to honesty and transparency from management, as well as warm, welcoming work environments. Latin America’s Best Workplaces scored high on opportunities for professional development and trust in leadership. And in the U.S., employees at Best Workplaces versus other organizations were 15.6 times more likely to say their company was a great place to work when it showed a commitment to social responsibility during the pandemic. The top 25 World’s Best Workplaces in 2021: DHL Express Cisco Hilton AbbVie Salesforce 3M SC Johnson Amgen SAP Roche Hilti AG EY SAS AT&T Direct TV Stryker Novartis Cadence Novo Nordisk The Adecco Group Mercado Libre Adobe American Express Atlassian Santander Teleperformance View the Fortune World’s Best Workplaces 2021 list. About the World’s Best Workplaces methodology: Great Place to Work identified the World’s Best Workplaces in 2021 by analyzing surveys representing 19.8 million employee opinions worldwide. We also consider the breadth and impact of company workplace programs. Organizations are assessed on their efforts to create great workplaces and positively impact people and communities across multiple countries around the world. The World’s Best Workplaces have demonstrated their success in creating great workplaces and their impact on their people and communities by ranking on national lists around the world. To be considered, companies must be identified as outstanding global employers by appearing on at least five Best Workplaces lists in Asia, Europe, Latin America, Africa, North America, or Australia during 2020 or early 2021. Companies must have at least 5,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country. About Great Place to Work Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees around the world and used those deep insights to define what makes a great workplace: trust. Great Place to Work helps organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Their unparalleled benchmark data is used to recognize Great Place to Work-Certified™ companies and the Best Workplaces in the U.S. and more than 60 countries, including the 100 Best Companies to Work For® and World’s Best list published annually in Fortune. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. To learn more, visit greatplacetowork.com, listen to the podcast Better by Great Place to Work, and read “ A Great Place to Work For All.” Join the community on LinkedIn, Twitter, and Instagram. Contact Details Kim Peters +1 415-844-2574 kpeters@greatplacetowork.com

October 19, 2021 07:00 AM Eastern Daylight Time

1 ... 205 206 207 208 209 ... 245

Back