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New Research from DIRECTV Advertising and Publicis Media Finds 97% Of Consumers View Long-Form As Preferred Premium Content

DIRECTV Advertising

DIRECTV Advertising, a trailblazer in addressable TV solutions, and Publicis Media, the media division of global communications leader Publicis Groupe, today released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear within it. The research found that 97% of viewers consider long-form content to be the most premium and that watching long-form premium content elicits positive emotions, with almost 9-in-10 saying it’s a good use of their time. “DIRECTV has been at the forefront of entertainment and innovation for three decades. Viewer habits have certainly shifted over time, but what remains consistent is that TV and premium content offer a truly leaned-in experience that forges deep personal connections,” says Amy Leifer, Chief Advertising Sales Officer for DIRECTV Advertising. “DIRECTV Advertising brings together brands with the deeply engaged audiences that matter most to them”. Advertising within long-form premium content has long been a fixture on media plans. As more ad-supported services enter the market, most viewers are willing to watch ads in exchange for free or discounted subscriptions. 62% say they appreciate that brands advertising in long-form premium content make it more affordable to view. Not only do viewers recognize the value in advertising but they are also taking action. Two-in-three report having purchased a product they’ve seen advertised within long-form premium content. Still, the type of content considered ‘most premium’ varies across audiences and the report covers five distinct segments based on what ‘premium’ means to them. "Viewers follow good content wherever it lives, which is why it is a challenge to put a universal definition on what 'premium' means to consumers,” said Liz Leonard, EVP, PMX Lift. “However, we know that long-form content continues to be a vital part of advertisers’ video mix due to perceived content quality and integrity, as well as having a proven track record of driving strong engagement and business outcomes." In the coming months, brands will be able to activate these valuable segments within the DIRECTV footprint and across media with PMX Lift. The full-length report is now available at directvadvertising.com/insights/. # # # Methodology The data cited in this release is based on a quantitative survey of n=3,000 consumers representative of the US population ages 18-74. The survey was fielded online May 1st - May 15th, 2024 by Vital Findings. About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. About Vital Findings Vital Findings is an award-winning insights agency driven by the conviction that insights should not just inform but inspire. Our mission is to elevate the way businesses interact with data, transforming it from abstract numbers into compelling narratives and visual stories that resonate. We believe that when insights are experienced, not just observed, they have the power to ignite creativity, foster innovation, and lead to more informed and impactful decision-making. About Publicis Media Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Contact Details Kite Hill PR Alexandra Morrison alexandra@kitehillpr.com Company Website https://www.directvadvertising.com/

August 21, 2024 09:21 AM Eastern Daylight Time

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Svenska lagar och regler - en inblick & rapport

AM Europe

Sveriges spellagstiftning genomgick en betydande förändring 2019 med införandet av en ny spellag. Syftet med reformen var att öka konsumentskyddet och kontrollera den svenska spelmarknaden. En direkt konsekvens av detta blev en striktare reglering av utländska casinon som riktar sig till svenska spelare. Utländska Casinon och Svensk Lag Innan 2019 var det relativt fritt fram för utländska casinon att verka på den svenska marknaden. Men med den nya spellagen är det endast casinon med svensk licens som får rikta sig till svenska spelare. Detta innebär att utländska casinon utan svensk licens inte längre får marknadsföra sig till svenska spelare eller erbjuda sina tjänster till dem. Vad betyder detta för svenska spelare? Begränsat utbud: Spelare har ett mindre utbud av casinon att välja mellan. Ökad säkerhet: Spelare som väljer ett svenskt licensierat casino kan känna sig säkrare då dessa casinon följer strikta regler och krav. Skatter: Vinster från spel på svenska casinon beskattas inte, medan vinster från spel på utländska casinon kan vara skattepliktiga. Spelinspektionen – Tillsynsmyndigheten Spelinspektionen är den svenska myndighet som ansvarar för att övervaka och kontrollera spelmarknaden. De har till uppgift att se till att spelbolag följer gällande lagar och regler, samt att skydda spelare från oärliga aktörer. Spelinspektionen har verktyg för att blockera olagliga casinon och kan även utdela sanktioner till bolag som bryter mot reglerna. Läs mer här: Utländska Casino NewsDirect Konsumentskydd och Ansvarigt Spelande Den nya spellagen har också infört skärpta krav på ansvarsfullt spelande. Casinon måste erbjuda verktyg för spelare att sätta gränser för sina spelande, och det finns även stödlinjer för spelberoende. Det är viktigt att komma ihåg att spel alltid innebär en risk. Det är därför viktigt att spela ansvarsfullt och sätta upp gränser för sig själv. Sammanfattning Sveriges spellagstiftning har blivit betydligt striktare för att skydda spelare och kontrollera spelmarknaden. Även om det innebär begränsningar för spelare, så ökar det också säkerheten och skapar en rättvisare spelmiljö. Det är viktigt att alltid välja ett svenskt licensierat casino för att vara säker på att spela på laglig grund och kunna ta del av konsumentskyddet. Viktigt att notera: Denna artikel är en allmän översikt och ersätter inte juridisk rådgivning. För mer detaljerad information rekommenderas att kontakta Spelinspektionen eller en jurist. Nyckelord: svensk spellagstiftning, utländska casinon, Spelinspektionen, ansvarsfullt spelande, konsumentskydd. Resurser Spelpaus.se spelinspektionen.se Stödlinjen.se Contact Details Spiru Borg +356 2735 7227 Spiru.borg@casinolistingmedia.com

August 20, 2024 11:00 PM Eastern Daylight Time

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Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

Avenue Z

Heading into the crucial Q4 holiday retail season, Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations amplify Avenue Z’s cutting-edge approach, highlighting its role as an official TikTok Shops Agency Partner and Shopify Plus Partner, delivering unmatched benefits to shoppers, creators, and brands. Avenue Z, a leader in social commerce, is renowned for its ability to drive influence across all channels, where Shopify’s e-commerce platform and TikTok Shops’ affiliate and influencer marketing abilities are a critical part. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce” said David Corchado, Chief Strategy Officer at Avenue Z, and Head of Channel Partnerships. “They continue to innovate store functionality and enhance the on-platform shopper experience. Now with the prioritization of TikTok Live content, any DTC / B2C brand heading into the holiday retail season must have these two pieces in their e-commerce ecosystem, or they’ll miss the mark on Q4 performance.” This partnership provides direct access to TikTok Shop expertise, along with insights from Shopify and Shopify Plus experts, all designed to optimize the shopping experience, boost revenue, and enhance brand reputation. Avenue Z will also be working with brands on TikTok to stream “LIVE” content allowing viewers and creators to interact in real-time. Easy Access to TikTok Shop Expertise for Brands With over 150 million monthly active users in the US, TikTok is revolutionizing social commerce. Avenue Z’s status as a preferred TikTok Shops Partner (TSP) allows brands to tap into platform expertise and support to leverage viral marketing trends, transforming product discovery into instant purchasing decisions. This collaboration enables brands to easily engage with TikTok’s dynamic audience through Avenue Z’s expertise and creator network, leveraging real-time analytics and advanced tools to maximize sales and brand presence. “Affiliate and influencer marketing have evolved and merged into a highly effective strategy for performance marketing,” said Jonathan Snow, Chief Innovation Officer at Avenue Z, in a recent Fast Company article. “Brands can make the most of this by engaging a large number of affiliates and offering attractive commissions, all through the TikTok Shop platform. Paired with our platform expertise, social commerce will be a critically important revenue generating channel for brands in Q4.” Shopify Expertise for eCommerce Brands As a Shopify Plus Partner, Avenue Z helps brands optimize their digital storefronts and expand their reach, driving growth in a competitive marketplace. With Shopify, brands can manage and grow their online presence across multiple channels, ensuring a seamless shopping experience that meets the evolving preferences of today’s consumers. “This is why our Shopify Plus Partner status is so important, we’re able to bring the best in e-commerce to our clients,” said Snow. “Shopify has the world’s highest converting checkout experience, augmented by Shop Pay which expedites the payment process and offers consumers rewards and cashback. Thanks to this, Shopify Payments represents a staggering 61% of Shopify’s GMV, which climbed $2B in Q2 2024 (YoY), and was able to do so despite unfavorable consumer market conditions. When the tide turns and we enter a stronger consumer market in the near future, just imagine what Shopify’s growth will accelerate to.” Snow’s outlook for DTC/B2C brand performance in Q4 2024 remains strong, but only when best-in-class e-commerce tools and talent align, as is the case with Avenue Z’s Shopify Plus Partnership. Biggest Brand Benefits: Driving Revenue, Elevating Reputation As Avenue Z continues to pioneer advancements in social commerce, the strategic partnerships with TikTok Shops and Shopify mark a significant milestone. “Channels like this - TikTok and Shopify - are critical avenues for driving influence today, for brands looking to elevate reputation or increase revenue,” said Jeffrey Herzog, Founder, Chairman, and CEO of Avenue Z. “They are top performers in our channel network, excelling at driving commerce, connections, and conversions for our clients. We will undoubtedly expand in this area by adding more channels and expertise in the coming months." These partnerships highlight Avenue Z's continuous effort to stay at the forefront of innovation, ensuring that their clients can leverage the latest technological advancements to captivate and engage audiences across all channels. About TikTok Shop & TikTok Shop Partners (TSPs): TikTok Shops is a completely personalized and fully integrated commerce solution, where sellers can authentically connect with creators and communities to drive meaningful shopping experiences. Their network of experienced TikTok Shop Partners (TSPs) offer a range of services to sellers, enabling them to scale business on TikTok Shop effectively. About Shopify & Shopify Plus Partners: Shopify is the #1 complete commerce platform that lets anyone start, manage, and grow an e-commerce business. By bundling commerce activities into a single platform, business owners can sell in multiple places, across multiple channels, and integrate features and functionality that shape the future of commerce. Shopify Partners make up a diverse ecosystem across all segments of ecommerce, helping brands to innovate and implement faster. About Avenue Z: Avenue Z is a media and technology company breaking traditional boundaries between digital marketing, advertising and strategic communications. Our unique combination of smart media and smart content, informed by data science, has proven to increase a brand’s revenue and elevate its reputation. From the Wall Street Journal to TikTok, PR to social and search, our approach yields outcomes in commerce, connections, and conversion across all channels. With experts based in Miami, New York, and Orlando, serving a global roster of category leading brands - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com

August 20, 2024 08:15 AM Eastern Daylight Time

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BestGrowthStocks.Com Issues a Comprehensive Analysis of Richtech Robotics

RR - Richtech Robotics

NEW YORK, NY / NewsDirect / August 20th, 2024 / Best Growth Stocks, a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing exclusive ai-assisted research recently issued a comprehensive analysis of Richtech Robotics, Inc. a Nevada company and a provider of AI-driven service robots. Richtech Robotics, Inc. (NASDAQ: RR) has garnered significant investor attention following the announcement of the official installation of their robotic solution ADAM at the Texas Rangers’ Major League Baseball stadium, Globe Life Field. BestGrowthStock.Com recently issued a comprehensive analysis of Richtech’s operations, competitors and competitive advantages, potential catalysts, growth drivers, financials, share structure, estimated cash runway, chart setup with support and resistance levels, and more. Access this full analysis free: https://bestgrowthstocks.com/access-richtech-robotics-analysis/ Access this full analysis and bonus AI report with no obligation: https://bestgrowthstocks.com/access-richtech-robotics-analysis/ About Richtech Robotics Richtech Robotics is a provider of collaborative robotic solutions specializing in the service industry, including the hospitality and healthcare sectors. Their mission is to transform the service industry through collaborative robotic solutions that enhance the customer experience and empower businesses to achieve more. By seamlessly integrating cutting-edge automation, they aspire to create a landscape of enhanced interactions, efficiency, and innovation, propelling organizations toward unparalleled levels of excellence and satisfaction. Learn more at https://www.richtechrobotics.com/ and connect with them on X (Twitter), LinkedIn, and YouTube. About Best Growth Stocks Best Growth Stocks is a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing our exclusive ai-assisted research. BGS is also a financial news provider, focused on giving investors direct access to CEOs of promising, publicly-traded companies, and market experts. Our CEO interviews aim to answer the questions that rest on the minds of current and future shareholders. This is not to be construed as financial advice. Please consult with a licensed financial advisor before making any investment decisions. Media Contact Best Growth Stocks Senior Editor: Steve Macalbry Editor@BestGrowthStocks.com SOURCE: BestGrowthStocks.Com Contact Details BestGrowthStocks.Com Steve Macalbry +1 989-274-7778 editor@bestgrowthstocks.com Company Website https://bestgrowthstocks.com/

August 20, 2024 07:05 AM Eastern Daylight Time

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News Direct Turns Its Attention to the Comprehensive Reach it Provides in Its Continued Marketing Push

News Direct

Contact Details News Direct Corp. Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com

August 16, 2024 09:00 AM Eastern Daylight Time

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News Direct Emphasizes the Data Security Advantages of Its Digital News Distribution Platform

News Direct

Contact Details News Direct Corp. Media at News Direct martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

August 15, 2024 09:00 AM Eastern Daylight Time

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News Direct's Ongoing Marketing Campaign Turns Its Focus to the Benefits of Its Unique In-platform Stakeholder Collaboration Tool

News Direct

Contact Details News Direct Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com

August 14, 2024 09:00 AM Eastern Daylight Time

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News Direct Unveils TradeUp Powered by Instinct

News Direct

News Direct proudly announces the launch of TradeUp, a cutting-edge new media outreach solution powered by Instinct, poised to transform trade media dissemination and engagement. For years, newswire users have faced difficulty in effectively connecting with trade journalists due to a reliance on ill-suited methods of outreach — choosing broad industry verticals and sending press releases to generic lists of publications and anonymous writers. The most common result has been an inability to determine if journalists are engaging with their content. TradeUp, empowered by Instinct’s innovative AI technology, represents a groundbreaking advancement in media outreach. TradeUp removes the guesswork and inefficiency offered by legacy newswires by offering a laser-focused, data-driven approach. TradeUp, allows issuers to move past generic media lists and instead begin engaging with journalists who have a genuine interest in, and have recently written about, their industry news. Key Features of TradeUp Include: Precise Journalist Identification: Instinct's AI instantaneously scans millions of articles in real-time, identifying and delivering key details about journalists, including contact information, beat, publication, recently published articles and even the Domain Ranking of the publishers' websites. This ensures news reaches the appropriate targets and enables interaction with individual journalists, thereby boosting the chances for earned coverage. Automated Pitching: Send personalized pitches directly from the Instinct platform, streamlining media relations efforts and making it easier to connect with the most relevant journalists. Reach More Than Just Trade Journals: The capabilities of TradeUp extend beyond solely vertical industry publications. The platform will generate data from reporters from a wide range of media outlets, from newspapers to broadcast stations, broadening the outreach footprint and increasing the chance to earn meaningful coverage. Elevates Trade Media Outreach Strategy TradeUp lets News Direct customers experience the new era of trade media engagement that uses an AI-driven approach to simplify the media targeting process and amplify the message by matching content with the appropriate journalists with the precision, speed and efficiency that only AI can deliver. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Gregg Castano, CEO +1 917-698-4131 gregg.castano@newsdirect.com Company Website http://www.newsdirect.com

August 14, 2024 08:45 AM Eastern Daylight Time

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COMCAST RISE AWARDS GRANT PACKAGES TO 100 SOUTHERN COLORADO SMALL BUSINESSES

Comcast Colorado

Today, Comcast announced the 100 businesses in Southern Colorado that will receive comprehensive grant packages, which include business consultation services, educational resources, a $5,000 monetary grant, creative production, media schedule, and a technology makeover. Comcast RISE is committed to supporting the growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment. The program was created to help businesses and their communities thrive, with a focus on economic growth. The regions in this round included Atlanta, Houston, Jacksonville, Richmond, VA and Southern Colorado. A total of 100 grants per city, or 500 grants overall, were announced today and will be awarded in September 2024. A sample of Southern Colorado grant recipients include: · RAD Hostel, Colorado Springs · ColorSplashPaintball, Pueblo · The Walter Brewing Company, Pueblo “RAD Hostel is all about creating an awesome Colorado experience for our guests. As our high ratings, awards, and guest reviews show, we are achieving our mission. However, we are lacking in getting the word out,” said Erin Welch, owner of RAD Hostel. “I'm honored and excited about being selected to receive this grant and I'm confident that with the marketing assistance and technology makeover, we can more effectively share the type of experience we offer, increase our occupancy, and ensure more happy guests have a RAD Colorado experience.” “I purchased this paintball business in March of 2019, and it was flourishing until the pandemic hit. I had to use all my capital just to keep the doors open. My planned projects and dreams were put on hold,” said Rique Lucero, owner of ColorSplashPaintball. “Thanks to Comcast RISE, I now have an opportunity for a fresh start, and resources to grow my business.” “Comcast is committed to supporting and empowering small businesses in our communities,” said J.D. Keller, senior vice president of Comcast’s Mountain West Region. “The Comcast RISE program will deliver innovative and impactful resources that will make a lasting impact on small businesses in Southern Colorado.” Comcast RISE was created in November 2020 to help small businesses hardest hit by COVID-19, from bakeries and barber shops to childcare centers and cleaning services, by providing the grants needed to survive and recover. The program has evolved from helping businesses survive the pandemic, to helping businesses and their communities thrive with a focus on economic growth. Grant packages include: COACHING SESSIONS - Business assessment and coaching that provide business owners with recommendations on how to help grow their businesses. EDUCATION RESOURCES - 12-month access to online entrepreneurship courses, learning modules and resources for small business owners. MONETARY GRANT - $5,000 monetary grant. CREATIVE PRODUCTION & MEDIA – Professionally produced 30-second TV commercial, plus a media strategy consultation and a 180-day linear media schedule. (Taxes and other fees may apply for production and media services.) TECHNOLOGY MAKEOVER - Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may apply for tech makeover services.) In addition, any small business owner can visit the Comcast RISE destination on X1 featuring aggregated small business news, tips, insights, and more. X1 customers can say “Comcast RISE” into the voice remote. Comcast RISE is part of Project UP, the company’s $1 billion commitment to advance digital equity through programs and community partnerships that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers and creators. More information is available at www.ComcastRISE.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

August 13, 2024 11:51 AM Mountain Daylight Time

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