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Leading Psychologist Explains Why Teaching Kids to Manage Stress is Key to Overall Wellbeing

The Chicago School of Professional Psychology

If a child is not sleeping or eating well, irritable or anxious, these could be early signs of mental health challenges ahead. “Teaching children about stress and how to manage the stress response is an important way of developing emotional intelligence, building resilience, and preventing future physical and mental health problems,” said Dr. Michele Nealon, Psy.D., President of The Chicago School of Professional Psychology. “Too many children experience daily stress related to pressures at school, problems with friends, separation or divorce of parents, personal illness or that of a family member, changes in their bodies, difficulty balancing school and extracurricular responsibilities, and more. There are also residual stressors from having lived through a pandemic that we know have had a very serious impact on children’s development. And sadly, too many children live with serious chronic stress as a result of poverty, food insecurity, homelessness and violence,” she added. Dr. Nealon, a clinical psychologist and mother of two, has just written an illustrated book for primary school children, “The Amazing Four’s Very Stressful Day,” in which four friends come together to learn about stress and how to manage it. Available now at Barnes and Noble, Dr. Nealon's book taps into her wealth of knowledge and experience about stress management to give parents and caregivers a tool to help children develop stress management skills. This book is the first in a series to educate adults and children about mental health wellbeing. “Even in young children, prolonged stress can trigger a cycle of emotion-regulation challenges, which can turn into anxiety, depression and behavior problems,” she said. "Parents and caregivers play a crucial part in helping children develop effective coping mechanisms. Through early identification and the creation of a supportive environment, adults can help children develop the skills needed for mental health wellbeing.” Dr. Nealon recommends the following t o help children understand and manage their own emotions and those of others: 1. Identify stress symptoms early. These can include emotional and physical signs such as withdrawing from people, slipping grades, or frequent headaches and stomach aches. 2. Practice coping skills, such as breathing, seeking support from others and positive thinking. These have immediate benefits and can also be used long-term for combat complex issues. 3. Strengthen the parent-child relationship. When parents understand and support their child’s stress management, it can foster trust, build resilience, and instill courage and confidence. “The U.S. Surgeon General and the American Academy of Pediatrics have declared a national child mental health emergency” said Dr. Nealon, “By addressing stress early, we can mitigate circumstances that contribute to this emergency and begin the long, difficult road to turning the mental health crisis around.” # About The Chicago School of Professional Psychology: Integrating theory with hands-on experience, The Chicago School of Professional Psychology provides education rooted in a commitment to innovation, service, and community for thousands of diverse students across the United States and globally. Founded in 1979, the nonprofit, regionally accredited university now features campuses in iconic locations across the country (Chicago, Southern California, Washington, D.C., New Orleans, Dallas) and online. To spark positive change in the world where it matters most, The Chicago School has continued to expand its educational offerings beyond the field of psychology to offer more than 30 degrees and certificates in the professional fields of health services, education, counseling, business, and more. Through its engaged professional model of education, commitment to diversity and inclusion, and an extensive network of domestic and international professional partnerships, The Chicago School’s students receive real-world training opportunities that reflect their future careers. The Chicago School is proud to be a part of TCS Education System, a nonprofit, integrated system of colleges and universities that works collaboratively to advance student success and community impact. To learn more, visit www.thechicagoschool.edu. Contact Details Vivien Hao +1 323-893-4743 vhao@thechicagoschool.edu

April 17, 2023 08:00 AM Eastern Daylight Time

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Wishpond 4Q financial results continue to show trend of record revenue and cash flow

Wishpond Technologies Ltd.

Wishpond Technologies CEO Ali Tajskandar and CFO David Pais joined Steve Darling from Proactive with news the company has again reported record numbers for the fourth quarter of 2022. Pais shared some of the numbers with Proactive, including record annual revenue of $20.5 million, an increase of 39% compared to 2021, as it posted 4Q revenue of $5.9 million. Tajskandar tells Proactive the company saw record positive cash flows from operating activities of $1 million as a result of higher revenue in the past year and a greater focus on cost control. The company also explains how they expects the trend to continue is 2023. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

April 17, 2023 05:59 AM Eastern Daylight Time

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Roberts & Ryan Inc., America's first Service-Disabled Veteran-Owned broker-dealer, is honored as a 2023 VETS Indexes 5 Star Employer

Roberts & Ryan Investments, Inc.

Roberts & Ryan, Inc. has earned the VETS Indexes 5 Star Employer designation in the 2023 VETS Indexes Employer Awards. The award recognizes the organization’s commitment to recruiting, hiring, retaining, developing, and supporting veterans and the military-connected community. “Roberts & Ryan Investments, Inc. stands out from the pack as one of the best employers nationwide for veterans, members of the National Guard and Reserves, and military spouses,” said George Altman, managing director of VETS Indexes. “As more and more employers recognize the cutting-edge technical skills and soft skills veterans bring to the workplace, the race to attract military-connected talent gets increasingly competitive. The number of organizations participating in the 2023 VETS Indexes Employer Awards more than doubled since last year – but even in this highly competitive environment, Roberts & Ryan Investments, Inc. distinguished itself as a leader among veteran employers and should be commended,” Altman said. “We are honored to have been selected for the VETS Index’s 5 Star Employer Rating. Our Nation’s Veterans have tremendous skills acquired while they served to protect our freedoms. When given the opportunity to reframe their skills from military to civilian service great things happen. The combination of these skills and their mission first perspective is an asset to any organization in any field. We challenge all corporations to look beyond a Veterans’ DD-214s and embrace how they can become valued employees to any company,” said Brian Rathjen, President of Roberts & Ryan. This year, a record number of 239 organizations participated in the VETS Indexes Employer Awards, more than double the 118 participants in 2022. Of those, VETS Indexes recognized 200 organizations across the following award levels: 5 Star Employer, 4 Star Employer, 3 Star Employer, and Recognized Employer. Not every responding organization made the cut – only those that demonstrated a strong commitment to veterans, members of the National Guard and Reserves, and military spouses. Participating organizations included companies large and small, government agencies and departments, nonprofit groups, colleges, and universities. As the most objective and comprehensive evaluation of veteran employers, the VETS Indexes Employer Awards program has set a new standard in veteran employment data. Their award results have been featured on CNBC, as well as military-specific outlets, including Military.com. Click this link to see the full slate of awardees: https://vetsindexes.com/award-results-2023 About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over one million dollars in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, primarily focusing on general wellness, mental health, and career transition. Contact Details Roberts & Ryan, Inc. Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

April 14, 2023 09:00 AM Eastern Daylight Time

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Specificity shares how its unique approach to digital marketing led to 53% growth in its first year

Specificity Inc.

Specificity CEO Jason Wood joins Proactive's Natalie Stoberman to discuss how the company plans to navigate its client acquisition strategy after seeing significant growth in its launch year. Wood says Specificity has built technologies that do not rely on big text targeting mechanisms, instead leveraging behaviour and predictive analytics to identify audiences for clients. The company has seen massive growth since launching its client acquisition strategy in February 2023 and expects this to continue with a strong sales funnel and upcoming launches. Specificity plans to apply to the NASDAQ after lifting up into the OTC last year. Contact Details Proactive Investors +1 347-449-0879 na-editorial@proactiveinvestors.com

April 14, 2023 07:16 AM Eastern Daylight Time

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Gamelancer remains focused as company begins to receive capital market awareness

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has put itself into a strong position to start attracting interest from a number of players within the capital markets. Dwyer tells Proactive Gamelancer Media has now become a leader in short-form video content, working with major companies looking to get the message to the company’s 38 million followers. Its subscriber engagement is growing, with the average being 95 minutes per day. And it is ready for strong growth this year, with guidance of $8.6 million in revenue on contracts already in the door. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

April 14, 2023 06:16 AM Eastern Daylight Time

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Nextech3D.AI announces three key hires to its AI team as it continues to upgrade its platform

Nextech3D.AI

Nextech3D.AI CEO Evan Gappelberg joined Steve Darling from Proactive to share details of another update to its platform to meet growing demand for 3D models. Gappelberg also tells Proactive more about the new hires to its AI team to accelerate the production of 3D models related to Nextech3D.AI’s breakthrough generative AI, computer vision and 3D model mesh creation. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

April 14, 2023 06:03 AM Eastern Daylight Time

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10 Best Proxy Server PS4 & PS5 Providers 2023 🎮

ProxyBros

What's a proxy server, and why do you need that for PS4 or PS5? Can a proxy server PS4 enhance your gaming experience? What is the best free proxy server, and which paid one will help you better? Learn all this and more, and find your best proxy server for PS4 and PS5 in this article! And before we get into the matter, here are the 10 best proxy server PS4 & PS5 providers in 2023 so far: MobileHop: Best for the US Gaming Experience Overall 🥇 Proxy-Sale: Best for Steam 🥈 Proxy-Seller: Best for Epic Games Products 🥉 Smartproxy: Best for Australian Gamers 🦘 Oxylabs: Best for the Largest Network 🌎 BrightData: Best for High-Speed Services 🚀 HideMyName: Best Cheap Proxy for Gaming of All IPRoyal: Best for the EU Gamers 🏰 NetNut: Best for Protecting Your Anonymity Storm Proxies: Best for Free Bandwidth 👍 What's a Proxy Server for Gaming? A proxy is a computer networking mechanism serving as a mediator between you and the service you need. Mostly, this is needed for load balancing, privacy, and security, but there are also additional benefits for different spheres. Why should I use a proxy on PS4 and PS5? Here is the answer: Gaming services may request extra apps for better connectivity. A console can repeatedly ask for such an application and lag if you have no proxy service. That often happens if your WiFi is unsecured, there is data corruption, hardware problems, or the PlayStation network bans you. Proxies ensure the possibility of interruptions is minimized. Your gaming console gets an additional security shield. PlayStation never uses VPNs directly, but a proxy service with rotating IPs can help gamers circumvent geo-restrictions. So, What Is the Best Proxy Server for PS4 and PS5? Discover the top proxy server address PS4 PS5 here! All of them are different and can be more helpful for a specific game. #1 MobileHop — Best for the US Gaming Experience Overall 🥇 IPs and locations MobileHop focuses on US locations. Moreover, it is rather precise because it gives you proxies by cities. So, you can get PS4/PS5 servers for Albuquerque, Jacksonville, Idaho Falls, Las Vegas, and other cities. It recently added San Francisco, Seattle, Dallas, and Orlando. Why this service? That is the hub of PS4 and PS5 servers with the highest-quality services prioritizing US players. It does not store logs, spoofs fingerprints, and uses more mechanisms to guarantee your security. #2 Proxy-Sale — Best for Steam 🥈 IPs and locations USA Kazakhstan France Germany England Netherlands Serbia Cyprus Ireland Malta Poland Canada, and many other regions. Why is this best? Proxy-Sale ensures high PS5 connection speed, as well as for PS4 players. It has flexible prices for all locations and can be the best option for NUMEROUS games. It even has specially designed proxies for Runescape Dofus Silkroad Metin 2 Lineage 2 WoW and other games. #3 Proxy-Seller — Best for Epic Games Products 🥉 IPs and locations Europe: Switzerland Sweden Denmark Spain Italy Malta Ireland Israel Romania France Finland Latvia Lithuania Germany England Sakartvelo Chezh, and some other countries. Asia: Taiwan Armenia Cambodia China India Indonesia Iran Japan Kazakhstan Turkey UAE and some other countries. North America: USA Canada Mexico The PS4 proxy service also provides services for South Africa, Brazil, Venezuela, and Australia. Why is this the best choice? This particular PS4 proxy service is versatile and flexible in price, and it is also the greatest option for Epic Games products like Fortnite, BulletStorm, Fall Guys, Alan Wake, etc. You acquire access almost immediately after purchasing it. It also has many subnets, and you can request multiple of those. You can change your proxy for another without paying extra if you have already purchased it for a long period. #4 Smartproxy — Best for Australian Gamers 🦘 IPs and locations Smartproxy has locs for almost all countries. It provides IPs in North America, South America, Africa, Europe, the Middle East, and Oceania. Creating a list of those here will take the whole website. But also, SmartProxy is a rare case that works with various locations in Oceania, such as Australia Fiji Micronesia Palau Tuvalu Christmas Island French Polynesia Nauru Papua New Guinea Vanuatu Cocos Islands Guam etc. Also, you can buy proxies for particular cities. Why choose SmartProxy? Besides the 195+ locs, this PS5 and PS4 proxy server provider guarantees a 99.99% uptime and 99.47% success rate and offers 50M+ residential, mobile, and data center IPs. SmartProxy is also great when you need PS5 servers for cheap. It also has the strongest support and a great community to help you. That is yet another best option for the fastest PS5 connection speed. #5 Oxylabs — Best for the Largest Network 🌎 IPs and locations Oxylabs covers over 195 countries. Worldwide is the only word for it. Why should I use a proxy server on PS4 from Oxylabs? Oxylabs is the synonym for high-speed, boosted cybersecurity, good expertise, and responsible support. This provider offers 100M+ residential proxies and 2M+ data center proxies — all at top speed and with great performance. Oxylabs is more suitable for business but can also be the handiest gaming tool. #6 BrightData — Best for High-Speed Services 🚀 BridghtData has five stars on most review platforms but deserves the night sky. That is a reliable proxy for gaming and other purposes, and the brand also contributes a ton to charity. Using BrightData, gamers get the needed fast connectivity with security and make this world healthier. #7 HideMyName — Best Cheap Proxy for Gaming of All This tested and trusted proxy provider protects all your passwords, transactions, and other data. HideMyName has been around for a long time, shows great performance, offers many locations, and has a strong customer protection policy. #8 IPRoyal — Best for the EU Gamers 🏰 IPRoyal has many payment plans and has made gaming-optimal ones the cheapest. This universal proxy solution focuses on business needs first and foremost but can provide great security and flawless connectivity for gamers alike. Note that this provider has more locations in the EU. Yet, it also works for the US and China. #9 NetNut — Best for Protecting Your Anonymity Staying anonymous on the net is important; NetNut can help you with that like nothing else. This cheap gaming proxy ensures fast performance and 100% informational safety online. #10 Storm Proxies — Best for Free Bandwidth 👍 Storm Proxies is another all-in-one service you can use for gaming. Moreover, the brand has created special services for gamers. Its wide bandwidth is 100% free! Furthermore, this best free proxy server has fast speeds and good support. Free Proxies VS Paid: Can a Free Proxy Carry You? 🤔 Free proxy servers are a popular consideration. Moreover, such apps and IP rotators can be costly, which does not help when a PS game already costs $50 and more. Like, excuse me, $30 for a security-boosting app when Dead Space is already $69.99, and Elden Ring is $59.99? Na, ima get a free proxy... The thing is, I do not recommend using even the best free proxy server. The so-called best free proxy app can be seemingly functional and helpful. Yet, practice shows that such tools usually have technical issues and only pretend to secure your device from digital threats. Moreover, the potentially best free proxy server will still have a lower speed than a paid one. Suppose you want a cool game and have two options: buy a licensed version or pirate it. You feel this difference, right? Sticking to the safest options is better, even when costly. Final Words 👋😀 Have you found the best proxy service for your needs? I hope yes! Stay safe, enjoy your gaming sessions, and may your PS always be protected! Best of luck! Contact Details Proxy Bros Nick +1 929-491-3157 hello@proxybros.com Company Website https://proxybros.com/

April 14, 2023 05:22 AM Eastern Daylight Time

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FEC Sued for Failure to Act on Massive Michael Bloomberg Campaign Finance Violation

Great America PAC

The Federal Election Commission has been sued to compel it to act on an administrative complaint filed against Michael Bloomberg’s 2020 campaign - more than three years ago. The lawsuit was filed today in the U.S. District Court for the District of Columbia by Dan Backer on behalf of Great America PAC. Backer has a long history of winning FEC battles, including a 6-figure fine against Hillary for America and the Democratic National Committee for lying about their funding of the Russia hoax. The original Complaint against Michael Bloomberg (included as an Exhibit to the filing today) challenged the billionaire’s unprecedented violation of campaign finance law in which he laundered over $18 million of his personal funds through his short-lived presidential campaign account to the DNC—effectively contributing over 500 times the legal limit to a national political party committee and quite possibly tipping the balance of the 2020 presidential election. After sitting on their thumbs for 3 years – without any dispute as to the facts – the lawsuit seeks to force action before the FEC lets the statute of limitations run out. The lawsuit states in part, “…Despite the fact Michael Bloomberg has publicly admitted the material facts of his illegal scheme, the FEC has remained characteristically inert for the past three years, failing to initiate enforcement action against Bloomberg or the DNC…” “The Supreme Court, since 1976, has held that candidates can spend unlimited amounts of their own money on their own campaigns. The FEC allows candidates to deposit their money into their campaign accounts to make that happen. While campaigns can generally transfer unlimited amounts of campaign contributions they receive – from other donors - to national party committees, it didn’t create an $18 million loophole for Mike Bloomberg,” explained Dan Backer. “Federal election law allowed an individual to only contribute up to $35,500 per year to a political party – and that same limit applies to Mike Bloomberg’s transferred money. It is shameful that the FEC has allowed the “Bloomberg Billionaire Loophole” to remain unaddressed for more than three years.” “There were lots of ways Michael Bloomberg could spend more of his money that were clearly legal – including through his pet SuperPAC - but unless the FEC or courts rule otherwise this isn’t one of them. That is why we are forced to sue them, again,” Backer continued. “It shouldn’t be this easy to just buy off a political party.” “Former President Trump is beset upon by radical leftists for every imagined slight – but Michael Bloomberg has caused real damage to our campaign finance system, to the tune of $18 MM, and we’re not going to let them get away without some accountability,” Backer said. ### For more information or to interview Dan Backer please contact Gabriel Llanes at gabriel@greatamericapac.com. Contact Details Great America PAC Gabriel Llanes +1 786-522-7364 gabriel@greatamericapac.com Company Website https://www.greatamericapac.com/

April 13, 2023 04:18 PM Eastern Daylight Time

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Industry Visionaries Share Perspectives on the Future of Marketing and Communications at The PR Net Future Focus Conference

The PR Net

The PR Net Future Focus Conference was held on March 31st at The Wall Street Hotel and brought together top global players in the marketing communications field, to discuss innovative ideas and visionary perspectives that are shaping the future of the industry. The conference featured six panels covering a range of topics from the future of media to the new rules of events, and attracted a diverse audience of senior executives from various sectors. To purchase professionally produced recordings of the conference, showcasing all panel discussions from the day for $49, click this link here. The Future of Media Moderator: Tiana Webb Evans, founder & CEO, ESP Inc. Panelists: Skye Parrott, Editor in Chief, Departures; Jessica Cruel, Editor in Chief, Allure; Erik Maza, Executive Style Director, Town & Country; Amanda Sims Clifford, Executive Editor, House Beautiful 'The Future of Media' panel assembled publishing leaders to discuss the changing landscape of media. Amanda Sims Clifford acknowledged the current state of the industry in a post-pandemic world, noting that "disruption has become a state of existence" due to the significant changes the media industry has undergone over the past few years. Jessica Cruel, Editor-in-Chief of Allure, stressed the importance of engaging with audiences across various brand touchpoints, pointing out that "Many of our readers are typing in a question on the internet and Allure's got the answer. That means we need to meet them where they are asking questions.” Erik Maza, Executive Style Director of Town & Country, shared his appreciation for the value and luxury of journalism, describing it as a "bespoke, carefully crafted product that’s expensive to produce.” Skye Parrott, Editor in Chief of Departures, shared insight into the publication's approach to bridging the gap between online and offline mediums, stating that they give the same level of attention to both digital and print features to create a luxurious experience across all touchpoints. Web3 + Metaverse: Powering Brand Marketing and Innovation Moderator: Megan DeMatteo, Independent journalist, CoinDesk Contributor Panelists: Akbar Hamid, Founder & CEO of The 5th Column; Brian Trunzo, Metaverse Lead, Polygon Labs; Neda Whitney, SVP, Head of Marketing Americas, Christie's; Justin Breton, Director of Brand Experiences & Partnerships, Walmart ‘Web3 + Metaverse: Powering Brand Marketing and Innovation’, presented by The 5th Column, discussed the emergence of Web3, its impact, and the importance of integrating the platform into brands' marketing approaches with longevity in mind. Akbar Hamid, the Founder & CEO of The 5th Column, stated, "Brands are slowing down the hype but actually speeding up in terms of innovation. We're seeing brands test and try different things as part of a long-term strategy, not just a one-off." Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, emphasized the importance of adopting and adapting to this new technology as a part of a future-proofed marketing strategy, saying, "I think brands that fail to embrace the metaverse today are at risk of being left behind as we enter this new era of commerce and engagement. We'll witness an interesting blend of content experiences, socializing, and commerce that have never been seen before." What's Next in Influencer Marketing? Moderator: Reesa Lake, VP, Head of Creator Expansion & Agency Partnerships, LTK Panelists: Nana Agyemang, Multimedia Journalist and CEO, EveryStylishGirl; Luke Meagher, Founder, HauteLeMode; Emily Yeston, Co-Founder & CEO, Doré; Permele Doyle, Founder & President, Billion Dollar Boy; Cynthia Andrew, Founder, Simply Cyn The 'What's Next in Influencer Marketing?' panel brought together content creators and influencer marketing experts to discuss recent developments and future predictions for the creator space. Emily Yeston, Co-Founder & CEO of Doré, a brand co-founded by Garance Doré, one of the original social media influencers, shared her thoughts on brand partnerships, stating, "There’s so much freedom for individual creators now, to have more power over what you say yes or no to." Luke Meagher, founder of HauteLeMode, emphasized the need for education and strategy when switching platforms, saying, "It doesn’t matter if people are talking about that new platform; you have to understand it. If not going completely through the door, at least crack the door to understand it." Permele Doyle shared her forward-looking predictions on the next phase of marketing spend, stating, "We’ve seen a return to earned and advocacy – clients are going to invest into gifting, seeding, press trips, events." The New Rules of Events Moderated by Jack Bedwani, founder & CEO, New Moon Panelists: Rachna Shah, Partner, Managing Director PR and Digital, KCD; Sue Chan, Founder, Care of Chan; Brian Feit, Founding Partner, BMF The 'New Rules of Events' brought together event planning and production experts to discuss the current state of post-pandemic events and best practices for success in the future. Sue Chan, Founder of Care of Chan, emphasized the importance of creating bespoke memorable experiences that cater to targeted communities and audiences, stating, "Monoculture is dead now – it’s all about niche culture. Brands are realizing they have to target niche markets in order to succeed." Rachna Shah added her perspective on the need for inclusivity and events that reach audiences beyond industry insiders, saying that "it's not just a press or VIP experience anymore – we're delivering to such a broader audience" and that "brands have to be in the market with their superfans, wherever they're located." Brian Feit, Founding Partner of BMF, rounded off the discussion by noting the influential movement of creating advertising content from the backdrop of an event, sharing, "The idea that events are to create content for ad campaigns is something new and exciting." Why Purpose & Impact Will be Inextricable from Tomorrow’s Marketing Strategy Moderator: Sophia Li, Award-winning Journalist and Climate Advocate Panelists: Janna Pea, Executive Vice President, BerlinRosen; Aidaly Sosa, Head of Marketing USA, Tony's Chocolonely; Anu Rao, SVP, Communications, Sustainability & Responsibility, Pernod Ricard During ‘Why Purpose & Impact Will be Inextricable from Tomorrow's Marketing Strategy,’ panelists discussed essential elements for brands to create an inclusive and impactful presence, including their mission, vision, purpose, team and sustainability. Janna Pea, Executive Vice President of Berlin Rosen, noted that "your North Star as a brand is to create moments and opportunities that are truly inclusive; so every person feels seen and heard." Anu Rao, SVP, Communications, Sustainability & Responsibility, Pernod Ricard, stressed the importance of prioritizing team values and beliefs, stating that "the ambassadorship for your beliefs and purpose starts with your team." By prioritizing these elements, brands can differentiate themselves from competitors, connect with customers on a deeper level, and contribute to a more sustainable and equitable future. Aidaly Sosa, Head of Marketing USA at Tony's Chocolonely, added that their focus is on being an "impact company that sells chocolate, not the other way around." Rao emphasized the importance of "doing the right thing and doing it right" before communicating about sustainability efforts as a summary of the talk's thesis. Is Traditional PR Dead? Moderator: Elizabeth Harrison, CEO & Co-Founder, H&S Communications Panelists: Lisa Frank, President and Founding Partner, Derris; Karina Sokolovsky, Chief Communications Officer, Sotheby's; Andrew Lister, Executive Vice President, Purple PR; Gabrielle Gambrell, Senior Communications Lead, Amazon; Brian Strong, Global Head of Communications, Bloomberg Media The highly anticipated panel, 'Is Traditional PR Dead?', delved into traditional PR's role in the fast-paced communications landscape. Panelists highlighted the need to adapt to new technologies while retaining some traditional PR techniques for effective communication. Lisa Frank shared essential skills for modern professionals: "Be a voracious consumer of various outlets. Observe trends to bring to clients. Be a thoughtful, concise writer." Relationship-building and adaptability emerged as key themes. Frank urged, "Relationships – make them ongoing, not just when you need a favor." Brian Strong concurred, "Relationships are a traditional part of PR that will not go away." The conversation also touched on storytelling, audience identification, and message medium selection. Andrew Lister remarked, "PR is not just about getting stories. We now advise on everything with clients." Gabrielle Gambrell noted the enduring significance of outlets like The New York Times, The Los Angeles Times, and The Wall Street Journal. Discussing content selection, Gambrell advised using LinkedIn for self-publishing, while Karina Sokolovsky underscored the value of traditional media, mentioning Sotheby's success with well-placed articles in top-tier outlets, often leading to bids and clients. The Future Focus Conference was a resounding success, providing attendees with invaluable insights about the future of the marketing communications industry. The networking sessions peppered throughout the day were embraced by the audience, which included representatives from brands like Virgin Group, Airbnb, American Express, Sephora, Hilton Hotels, Dow Jones, COS, Tend, Mikimoto, Brunello Cucinelli, Small Luxury Hotels Group, Anthropologie, Four Seasons, Fritz Hansen, Proximo Spirits, Air France/KLM and Pernod Ricard, and agency leaders from MC Saatchi, Magrino, Finn Partners, Derris, Day One Agency, WE Communications, KWT Global and LaForce. ***ENDS*** PHOTOS: Socials & PR Panel: Link HERE (credit: BFA / Deonté Lee) Panels & Atmosphere: Link HERE (credit: Dusan Jovic ) Panelists: Link HERE (credit: Adele Makulova) ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. Contact Details Sara Sturges +1 646-934-4631 ssturges@theprnet.com Company Website https://theprnet.com/

April 13, 2023 01:50 PM Eastern Daylight Time

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