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Study: Are Digital Content Creators Corporate America’s New Superpower?

MBO Partners

A new study from ​ MBO Partners® reveals that corporate America may be overlooking a growing and significant source of hidden internal talent: digital content creators. According to MBO Partners’ 2023 Creator Economy report, part of its State of Independence research series, independent digital content creators are among the fastest growing self-employment work segment infiltrating the traditional workforce. The study found that almost six out of ten (57%) have content side gigs, along with traditional jobs. However, a stunning 41% said they definitely (15%) or probably (26%) will leave their traditional job and start a business full time in the next 24 months. The MBO Partners study also found that 8.1 million U.S. independent creators earned money in the creator economy in 2022, a 14% increase since 2021. “The creator economy is huge and growing in steadfastness day by day – with a rising majority working in stealth mode in large and mid-sized companies,” said Miles Everson, CEO of MBO Partners. “In fact, enterprises may be sitting on a gold mine of untapped talent and not even know it. These employees are not only highly creative and fast-moving, but they are entrepreneurial and extremely tech savvy. They have the potential to be an enterprise’s ultimate ally. But to win, employers need to first put out the welcome mat and show independents that they value modern ways of working and specialized skill sets. Next, they need to recreate their workforce models where independents are a critical component of their total talent strategy and teams.” This year’s study showed six key insights about the independent creator workforce, including: Owned media offers WOO (window of opportunity) to make more money. MBO’s data shows that while 73,000 US independent creators (the 1%) report annual income over $1 million, most creators report modest earnings, with the majority (44%) earning $10,000 or less last year as a creator. However, as companies shift their marketing strategies to focus on owned media as more affordable alternatives to paid advertising this year, there will be plenty of lucrative opportunities for creators to make extra money. There’s no “I” in team. About half of all independent creators (48%) report teaming up with other content creators on projects, versus only 23% of independent workers who aren't content creators. Looking forward, 68% of content creators plan to partner with other independent workers over the next year. That means that for companies, you are no longer just hiring a creator, you’ll be hiring a larger set of skills. Black creators are building their entrepreneurial footprint. The study revealed that in terms of ethnic and racial groups, Black Americans are more robustly represented in the creator economy (18%) compared with their U.S. population share overall (13%). As companies look to create more inclusive workplaces, there is an emerging pipeline of black entrepreneurial creative talent that exists. Make no mistake, creators will quickly adapt to ChatGPT. Eighty-seven of creators report being early adopters of technology, so this is an early indication that they are already learning how to embrace the opportunity of ChatGPT. This compares to only 34% of traditional employees and 37% of independent workers as early technology adopters. By tapping into creators, companies can leverage emerging trends and quickly respond to market demands. Digital nomadism is the new manifesto for mental health. While traditional workers are quiet quitting and hush tripping, take a page from the creators whose job burnout and mental health issues have been widely documented. Over eight in ten independent creators (84%) prefer a location-independent lifestyle that allows them to work and travel at the same time. So, it comes as no surprise that almost two-thirds (63%) report they are currently a digital nomad and over 90% report feeling highly satisfied (83%) or satisfied (9%) with their work. At last, a new era of creative renegades has arrived. While only 1 in 10 creators makes more than $100,000 per year, 83% plan to continue as an independent creator (57%) or build a bigger creator business (26%) over the next 2-3 years. Seventy-nine percent report being optimistic about the future. To obtain a copy of the 2023 MBO Partners Creator Economy research report, please visit https://www.mbopartners.com/state-of-independence/creator-economy-report/. About MBO Partners® ​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com. About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com​ Contact Details Words For Hire for MBO Partners Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

April 05, 2023 09:00 AM Eastern Daylight Time

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Vivvix Expands Executive Team with Matt Young, Newly Appointed Chief Commercial Officer

Vivvix

Today, Vivvix, an ad intelligence brand leading in competitive advertising data across digital and traditional media, announces Matt Young as the company’s new Chief Commercial Officer (CCO). Young brings a wealth of experience to his new role and will be critical to the company’s growth following its official launch in January 2023. In his new role as CCO, Young will be responsible for all global revenue, customer success and commercial operations. As he leads revenue growth and directs new business efforts, Young will also ensure the company’s go-to-market approach supports changing customer needs. “As the media landscape continues to evolve, this is an exciting time to join Vivvix,” Young said. “I am confident in the technology we bring to the table, and our ability to provide ad spend insights and key competitor data to help brands, agencies, media companies and adtech platforms optimize their campaign strategies. Vivvix is currently at a high-growth stage in its rapid development, and I am excited my experience can play a contributing part in that level of growth.” Young brings 20 years of experience working in commercial operations, media and technology to his new role with Vivvix. He previously was CRO at Recurrent Ventures and Global Chief Revenue Officer at Motorsport Network. In both positions, he delivered significant increases in revenue year-over-year. Spending a decade within the digital media and adtech industry, Young also ran programmatic businesses within BrightRoll, which merged with Yahoo! and eventually Verizon Media. Not only is he well-seasoned within both the programmatic and adtech industries, Young has valuable experience in mergers and acquisitions as an executive in residence at North Equity. “We give our clients confidence, with a comprehensive understanding of advertising, that allows them to gain a competitive advantage,” said Andrew Feigenson, CEO of Vivvix. “Fueled by his background in technology and digital media, Matt will bring a unique perspective to Vivvix and its clients, as the industry applies advertising intelligence to an increasingly targeted world.” About Vivvix Vivvix delivers winning clarity to brand marketers, advertising agencies, and media owners by providing a greater understanding of their competitive landscape, which empowers clients to effectively invest their advertising budgets and gain market share from their competition. Formed in 2023 by unifying the businesses of Kantar and Numerator, Vivvix offers the most comprehensive advertising intelligence footprint available, including the largest creative library and estimates of advertising market shares across media types. Vivvix is a part of the Kantar Group. For more information about Vivvix, visit http://www.vivvix.com. Contact Details Geanna Diaz vivvix@kitehillpr.com Company Website http://www.vivvix.com

April 05, 2023 09:00 AM Eastern Daylight Time

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Wishpond adds to company technology with the launch of new AI-powered Website Builder

Wishpond Technologies Ltd.

Wishpond Technologies CEO Ali Tajskandar joined Steve Darling from Proactive to share news the company has launched another key platform in the form of an AI-powered Website Builder. Tajskandar tells Proactive the Website Builder will make it easier for small businesses and entrepreneurs to build marketing optimized websites within minutes. This is available within the Propel IQ platform and for a limited time is free. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

April 04, 2023 12:23 PM Eastern Daylight Time

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Ultrack Enters Acquisition Agreement with Successful Medical and Wellness Company

Ultrack Systems, Inc.

McapMediaWire --Ultrack Systems Inc. (OTC: MJLB ), a total fleet-management GPS tracking and monitoring solution provider, is pleased to announce that Ultrack has entered into a formal contractual agreement with Supreme Products to both acquire and market their "Pet Tracker" product which is a wearable GPS device for pets. Notably, Carl Lamonte from Supreme Products will join Ultrack as an Officer of Brand Development Officer Earlier this year Ultrack noted in a release that the Company is actively seeking joint-venture relationships and/or acquisitions within recession proof sectors. Today's announcement is the initial fulfillment of that goal with more planned to come. With years of experience, resources, and relationships within the GPS industry, it makes sense for Ultrack to expand to the developing vertical market of pet tracking hardware and software. Currently, the global pet market is worth roughly $261 billion with the sub "pet care" market coming in at around $79 billion as of 2021. Current forecasters project that the U.S. pet market alone is projected to grow to $325 billion by 2028 with a projected sustained growth of pet ownership up to 14% by 2030. (Source: https://www.hepper.com/pet-industry-statistics-us / ) Ultrack CEO Michael Marsbergen commented: “Pets are big business and Millennials and Gen Z are leading the way for the foreseeable future. We believe that pet ownership and pet care is a recession-proof industry because people are simply not going to give up the things that they truly love, no matter how hard the economy gets hit. I'm delighted that Mr. Carl Lamonte will be joining Ultrack and helping the Company to establish sure footing as a new face and voice for our “Pet Tracker” product." Some of the ways the Company intends to provide a superior device include potential features like: 1. Health monitoring: Monitor a pet's health by tracking their activity levels, heart rate, and other biometric data. This information could be shared with veterinarians or pet owners to identify potential health problems early on. 2. Behavior modification: Modify a pet's behavior by providing real-time feedback on their location and activity level. For example, a device could be set up to alert a pet owner if their dog has strayed too far from home, or if their cat is spending too much time in a certain area. 3. Predictive analytics: Collect data on a pet's behavior and use machine learning algorithms to predict future behavior. This could help pet owners anticipate potential problems and take preventive action. 4. Social media integration: Integration with social media platforms, allowing pet owners to share their pet's location and activity level with friends and family. This could create a community of pet owners who share information and support each other. 5. Virtual fences: Create virtual fences around a pet's home or yard, alerting the pet owner if their pet strays beyond a certain boundary. This could be especially useful for pet owners who live in areas with high levels of traffic or other hazards. Ultrack and Supreme Products are planning a full-orbed marketing plan through multiple strategies including: As technology and AI evolves, the Company will seek for new ways to add more benefits to its line of pet care products. Investors can anticipate updates moving forward regarding details of the development and deployment of the new "Pet Tracker" product. Furthermore, the details of the contract with Supreme Products involves a marketing partnership to bring appropriate exposure to the new Pet Tracker product. These initiatives include but are not limited to: 1. Social media advertising: Social media platforms such as Facebook and Instagram offer targeted advertising options that allow businesses to reach pet owners directly, especially young pet owners. 2. Influencer marketing: Partnering with influencers in the pet industry can be an effective way to reach a wider audience. 3. Pet store partnerships: Starting with pet stores in Canada and established relationship, the Company believes this strategy will be well-received and well-rewarded. 4. Trade shows and events: The Company is looking ahead to three of the largest North American pet-focused trade shows in which to have a meaningful presence. The Company invites current and future shareholders to check back regularly at our website http://ultrack.ca, Facebook page: https://www.facebook.com/UltrackSolutions and Twitter page: https://twitter.com/ultracki About MJLB: Located in Concord, Ontario, Ultrack Systems Inc., ( www.ultrack.ca ) is a publicly traded company listed on the OTCMARKETS under the MJLB trading symbol. Ultrack Systems Inc., is a provider of GPS tracking solutions. We develop, implement, and distribute electronic monitoring and tracking systems for companies in leasing, transportation, construction, disposal, and many other services driven industries. Our platform includes live tracking, reports, and alerts on a web-based platform. Our mission is to provide the best fleet tracking, reporting systems and our commitment to service. The Company plans to launch a new ELD product in 2023 in partnership with major corporations that will take the trucking industry by storm. Safe Harbor Statement: This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements. Michael Stephen Marsbergen Ultrack Sytems Inc. +1 800-893-9506 sales@ultrack.ca Visit us on social media: Facebook Twitter Contact Details Ultrack Sytems Inc. sales@ultrack.ca Company Website http://ultrack.ca/

April 04, 2023 09:00 AM Eastern Daylight Time

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Girls Inc. to Honor Philadelphia-area Leaders at Annual Celebration of Strong, Smart, and Bold Girls

Girls Inc. of Greater Philadelphia & Southern NJ

Girls Inc. of Greater Philadelphia & Southern New Jersey announced it will honor three Philadelphia-area leaders at the 21 st annual “Strong, Smart, and Bold Celebration” event at the Loews Hotel on Wednesday, May 24 at 5:30 p.m. The honorees include Niki Hawkins, the Vice President of Community Engagement for 6ABC, and Alyssa Cherkin, the Senior Manager of Corporate Citizenship for Deloitte. Girls Inc. will also recognize Rob Almond as the 2023 Corporate Champion for Girls. Based in South Jersey, Almond is the CEO of NEST, the pioneer of integrated facilities management. “Our nonprofit is able to make a significant impact in the lives of thousands of girls in the Philadelphia area thanks to hundreds of volunteers and leaders like Niki, Alyssa, and Rob,” said Girls Inc. of Greater Philadelphia & Southern New Jersey’s Executive Director, Dena Herrin. “We’re looking forward to celebrating with our community and recognizing our region’s Strong, Smart, and Bold girls.” Alyssa Cherkin leads the Corporate Citizenship strategy for Deloitte’s Greater Philadelphia practice, shaping the firm’s commitment to advance equity through a focus on education and workforce development. She works with the nonprofit community to connect Deloitte’s resources and 1,900 local professionals with opportunities for volunteerism, pro bono projects, intentional programming, board service, and financial investments. Alyssa is the architect and national lead of Deloitte Academy, the firm’s signature mentoring program that helps to advance equity by connecting Deloitte professionals with high school students who aspire to attend college but may be unfamiliar with the critical skills or the pathways to success. Niki Hawkins is Vice President of Community Engagement and Strategic Partnerships for WPVI-TV. She proudly represents the 6abc brand, and its parent company The Walt Disney Company, in the greater Philadelphia area. She builds strategic partnerships with nonprofits, secures new linear and digital content, and coordinates various Walt Disney Company Corporate Responsibility campaigns and significant philanthropic giving to resonate within the Philadelphia market. Known for its philanthropic endeavors since it was founded in 1994, NEST established a charitable arm of the company in 2020 under Almond’s leadership. NEST Nurtures has supported over 100 charities in three years, including a partnership with Girls Inc. of Greater Philadelphia & Southern New Jersey. The two organizations help organize the annual “Mentoring young Women In Construction” (MyWIC) summer camp, where girls obtain real-life experience in the skilled trades industries. To attend the 21 st annual “Strong, Smart, & Bold Celebration” at the Loews Hotel in Philadelphia on Wednesday, May 24 at 5:30 p.m., or to donate to Girls Inc. of Greater Philadelphia & Southern New Jersey, visit https://girlsincpa-nj.org/events/. About Girls Inc. of Greater Philadelphia & Southern New Jersey Girls Inc. of Greater Philadelphia & Southern New Jersey has been serving girls and young women in the Greater Philadelphia region since 1961, originally as Teen Aid. In collaboration with schools, community partners, the juvenile justice system, shelters, corporations, and approximately 300 volunteers, we provide programs for thousands of girls and young women in the Philadelphia region’s most under-resourced communities each year. Our holistic approach recognizes that empowering girls to be successful, independent women requires that they have the tools to make healthy decisions about their bodies, receive academic enrichment, are exposed to mentors who work in a broad range of careers, have strategies to deal with bullying and violence, and parents/caregivers engaged in their success. About Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. We work with schools and in communities to provide the mentoring relationships, safe spaces, and evidence-based programming that are proven to help girls succeed. Girls build the knowledge, skills, and confidence to lead change in their lives and effect change in the world. Girls Inc. also works with and for girls to advance legislation and policies that increase opportunities for all girls. Together with partners and supporters, we are building a new generation of leaders. Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://girlsincpa-nj.org/

April 04, 2023 08:57 AM Eastern Daylight Time

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Gamelancer provides guidance for 2023 with company anticipating profitability

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has released management reviewed financial results for the quarter ended December 31, 2022, and guidance for 2023. The audited numbers are expected by April 30. Dwyer tells Proactive guidance for 2023 includes $8.6 million in topline revenue, a 238% increase year-over-year, a gross profit margin of 68%, up from 60%, and a 36% reduction in total expenses. With its existing contracts, the company said it should become profitable in 2023. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

April 04, 2023 06:52 AM Eastern Daylight Time

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FUTURIS COMPANY (FTRS) ENGAGES BOUSTEAD SECURITIES

FUTURIS CO.

McapMediaWire -- Futuris Company (OTC: FTRS ), a Human Capital Management company (HCM) focused on the areas of Staffing, Consulting, and IT Services, has recently engaged Boustead Securities, LLC as part of its plan to become a fully reporting company. Futuris has also hired Mr. Robert Day as the company’s new Chief Financial Officer and interim CEO, with plans to complete its PCAOB certified audit as soon as possible. Boustead Securities is an investment banking firm that advises clients on mergers and acquisitions, capital raises and restructuring in a wide array of industries and circumstances. Boustead provides a full array of corporate finance, third party research, and sales and trading, to a diversified client base that includes fast-growing companies, companies facing financial or other challenges, financial institutions, and high net worth clients. Futuris is working directly with Bill Lundy, Boustead’s Senior Managing Director. Futuris Company has been completing acquisitions in the Human Capital Management field as well as related IT companies, and plans to continue this acquisition strategy of revenue accretive companies to grow the company. In the past two years, Futuris has acquired six companies, with more acquisitions planned. Forward-Looking Statements Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, anything relating or referring to future financial results and plans for future business development activities, and are thus prospective. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified based on current expectations. Such risks and uncertainties include, without limitation, the ability to successfully integrate acquired companies, overall economic conditions, the ability to find qualified personnel, and the ability to find new clients. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends affecting the financial condition of our business and although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Consequently, future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements contained herein. The Company undertakes no obligation to publicly release statements made to reflect events or circumstances after the date hereof. About Futuris Company Futuris is a Human Capital Management (HCM) company focused on Executive Search, Staffing, Consulting services and Tech Services specializing in verticals such as Medical, Accounting/Finance, Information Technology, Recruitment Process Outsourcing (RPO), and Legal. The Company is committed to building a global HCM company through highly targeted and accretive acquisitions and operational efficiencies. For more information, please visit https://futuris.company / Contact Details: Futuris Company info.it@futuris.company Website: www.futuris.company Twitter: http://www.twitter.com/futuriscompany Contact Details Futuris Company info.it@futuris.company Company Website http://futuris.company/

April 03, 2023 09:00 AM Eastern Daylight Time

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IGEN provides 2022 Year-End Results and 2023 Progress Updates

iGen Networks Corp.

McapMediaWire -- IGEN Networks Corporation (OTC: IGEN ) (CSE: IGN ), a leading innovator of solutions for the consumer automotive, fleet management, and supply-chain industries, today provides unaudited 2022 fiscal year-end financial results along with progress updates on key initiatives for 2023: For the year ended December 31, 2022, the Company recognized revenues of $318,016 an 18% increase from the previous year. Expenses for the year ended December 31, 2022, totaled $903,048 a decrease of $2,670,235 or 75%, from total expenses reported for 2021. Excluding stock-based compensation expense to our directors, operational expenses increased by 4% year-on-year. Total deferred revenue balance for year ended December 31,2022 was approximately $291,000 of which $136,000 will contribute to 2023 revenues. For the year ended December 31, 2022, the Company had a net loss of $907,598 (or ($0.00) per basic and diluted share) compared with a net loss of $3,428,937 (or ($0.00) per basic and diluted share) in 2021. Included in the net loss of $907,598, is $301,360 of other income related to the Company's gain on settlement of debt recognized in 2022. For the year ended December 31, 2022, the Company saw a net decrease in cash of $64,429. Cash used in operating activities was $978,056, an increase in cash used of 2% from the $962,960 net cash used in 2021. This was offset by net financings of $543,746 raised via private placements. During fiscal-year 2022, the Company shifted marketing focus from automotive dealerships to Credit Unions supported by Federal subsidy programs offering higher profit margins along with monthly and annual re-occurring revenues. Following the contract award for fleet management services granted by a major New York State County, the Company expanded its commercial asset management platforms with the integration of Prolog sourced technologies, a world leader in supply-chain and logistics consulting services. In addition to the renewed focus on Credit Unions and Government markets, IGEN filed Patent-Pending 17/850,250 to expand its patent portfolio to approximately 40 patent claims. Neil G. Chan, CEO of IGEN stated, "For 2023 our priorities and focus will be to leverage our exclusive channel relationships with the Association of Credit Unions Executives of Puerto Rico (ASEC), the County Executives of America, Michigan Credit Union League Service Corporation (MCULSC), and Hyperion Partners, a Master Agent for several wireless carriers in the US. We will also aggressively protect our patents along with a comprehensive review of the insurance industry and all major insurers who are billing their customers through measurement of driver behavior and performance." Intellectual Property Portfolio – as we complete our due diligence of the insurance industry and major insurers who are using driver scores as actuarial metrics for billing, protecting IGEN's patent rights will be the company highest priority in 2023. IGEN's intellectual property portfolio will focus on normalizing the "big data" elements that influence driving habits along with correcting gross errors in assessing driver performance and driver behavior. Reducing what the insurance industry refers to as "rating-errors" is the single biggest opportunity for insurance companies. With an estimated $8B of annual rating-errors attributed to demographics and historical driver data rather than actual driver data, IGEN technologies and patents will improve the accuracy of measuring driver performance and risk. With close to 40 patent claims as part of Patent No. 11,037,378 and Patent-Pending 17/850,250, IGEN's patent portfolio defines the "big data" elements essential for accurate measurements, regardless of the data source. Whether originating from mobile phones, third-party GPS devices installed in vehicles or directly from video cameras and sensors integral to electric vehicles (EV), accumulated data from a minimum of 1M access points will contribute to significant improvements in accuracy and measurement of driver performance. Consumer Product Brand focus for 2023 will market CUTrak and FamilyShield services to Credit Unions and their members through certified organizations representing specific regions across the US – namely the Association of Credit Union Executives of Puerto Rico (ASEC), comprised of approximately 90 Credit Unions and 1M members. In addition, with the successful deployment in the Upper Peninsula region, Michigan Credit Union League Service Corporation (MCULSC) is expected to expand CUTrak services amongst its members that represent approximately 80 Credit Unions located in seven districts. For each Credit Union program participant in 2023, revenue contributions are estimated to range from $48K to $120K annually per branch depending upon the number of car loans granted during the fiscal period. Commercial Fleets and Asset Management Brands Medallion GPS and Medallion PRO will be sold through our partnership agreements with Hyperion Partners and the County Executives of America (CEA). IGEN's recent award to provide Fleet Management Services to New York State Counties offers opportunity for Counties and State governments to manage their self-insured vehicles. Initial deployment for the first major County in New York State was completed in late 2022. Subsequent deployments with Counties in New York State are being finalized along with newly enlisted members for 2023. The opportunity base for IGEN Commercial Fleet Services with the CEA is estimated at 12,000 active commercial vehicles with a target market share of 30% for fiscal year 2023. About IGEN Networks Corporation IGEN Networks Corporation provides software solutions and consulting services for the consumer automotive, asset management, and supply-chain industries. The solutions enable customers to mitigate risk, improve driver safety, and increase productivity. IGEN is a fully reporting company in both Canada and the United States. It is publicly traded on the OTC Markets under the symbol IGEN, and listed on the CSE under the symbol IGN. For more information, please visit: www.igennetworks.net Forward-Looking Statements This news release may contain forward-looking statements or forward-looking information within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities law. The terms and phrases "goal", "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", "intend", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by IGEN in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that IGEN believes are appropriate in the circumstances, including but not limited to statements regarding investment liquidity, financing options and long term goals of the Company, general economic conditions, IGEN's expectations regarding its business, customer base, strategy and prospects, and IGEN's confidence in the cash flow generation of its business. Many factors could cause IGEN's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; IGEN's reliance on key personnel; IGEN's ability to maintain and enhance its brand; and difficulties in forecasting IGEN's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to IGEN that may cause actual results to differ are set forth in the under the heading "Risk Factors" in IGEN's periodic filings with the British Columbia Securities Commission and the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sedar.com or www.sec.gov. These factors should be considered carefully, and readers should not place undue reliance on IGEN's forward-looking statements. IGEN has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Contact: IGEN Networks Corporation Neil G. Chan info@igennetworks.net 1(855)912-5378 Contact Details IGEN Networks Corporation info@igennetworks.net Company Website https://www.igennetworks.net/

April 03, 2023 07:35 AM Eastern Daylight Time

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Mask Acquires RARA in Big Bet on Web3 Social Protocols

Mask Network

Mask Network is thrilled to announce the acquisition of the team behind RARA, the social curation protocol. As part of the Mask ecosystem of Web3 social builders, the team will continue building apps and developer tools for RARA. “Pronounced ‘Rah rah!’ like a cheer, the goal of RARA’s protocol […] is to give a voice to a world of curators,” the Loud Paper published one year ago. "We're making it easier for people to bring their likes and interests everywhere with them on the Internet just like their NFTs," explained RARA founder Lawson Bae. "By opening up the curation graph for NFTs and moving away from centralized algorithms, we will create new opportunities for social network builders and help create a more personalized Internet where every voice can find its community.” Founded in 2017, Mask aims to build an easy-to-use bridge from Web 2.0 to the Web 3.0-era decentralized apps. Mask has been one of the earliest community members of the Bluesky protocol founded by Jack Dorsey and the Mask team is the maintainer of the most active instances of Mastodon. With funding of US$100 million, Mask has strategically invested in decentralized social networks, infrastructure, and creative content to feed its ambition of becoming the Web 3 social conglomerate building for the first billion people in Web3. "When we first saw RARA, our team was impressed by their innovative approach to letting third-parties store additional data on NFTs. So every person’s curation and comment travels with the NFT,” said Suji Yan, Founder of Mask. “It fits our Mask’s dream to liberate people from control of one company and one app. Ultimately we want to achieve a new and open internet through building and growing the decentralized social network ecosystem.” With RARA, social network and other NFT app builders can: Add live and historical commentary for NFTs with reactions, comments, and tags across all Web3 apps; Introduce new people to Web3 with free soulbound collectibles for curating called RA! like tokens; and Personalize social feeds and NFT recommendations based on each person’s likes. "Being able to engage with an NFT just like a tweet is critical to the future of the aggregated Web2 and Web3 feed in our app," said Terrence Wu, Eco Product Lead at Firefly, Mask’s newest mobile app. “We are excited to be one of the first to integrate RARA into our app while we are still in private beta.” “Joining the Mask team is everything a builder dreams about,” said Bae. “Created by builders, mission and funding to think big, and ethos aligned - for the people, by the people. It’s like we were already friends and building together all along.” About Mask Mask Network is a leader in the vibrant decentralized social network ecosystem. In 2019, Mask extension started supporting Twitter users with secure, decentralized social messaging, payment networks, file storage and sharing upon the current mainstream social media networks. As a Top 100 Market Cap project, Mask strategically invests in decentralized social networks, infrastructure, and creative contents with the goal of making Web3 more accessible to all. Learn more at mask.io. About RARA RARA is a protocol for adding social commentary to Non-Fungible Tokens (NFTs) on social apps and NFT marketplaces. Developed by RARA Social Inc, the RARA social curation protocol enables anyone to add reactions, comments, and tags to any NFT in any Web3 app. With the release of v2.0 of the protocol, all curation is now free with all curation data stored permanently on-chain and generates a free RA! Like Token, soulbound memories for curators. Learn more at rara.social. Mask Network is thrilled to announce the acquisition of the team behind RARA, the social curation protocol. The extended team is actively building a vibrant decentralized social network ecosystem for the first billion people in Web3. Contact Details Mask Network Media Contact media@mask.io Company Website https://mask.io/

April 03, 2023 07:00 AM Eastern Daylight Time

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