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New Report by Gennev Shows Gaps in Support for Women’s Health and Why It’s Time to Rethink Menopause

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/BClIM0LIYr0 Every woman will go through menopause—that’s an estimated 1.3 million women in the U.S. alone who enter menopause every year, yet the topic of menopause is still taboo. Women feel confused about what’s normal, uncomfortable talking about it, and unprepared to manage “the change.” With conversations around fertility becoming more open, menopause still feels like a secret, and that leads to misinformation and a significant reduction in quality of life for too many women. To demystify menopause Gennev created the first-of-its kind Menopause NOW Report with 120,000 women who shared information about their lives and health over the past year. The report offers unparalleled insight into how women are experiencing menopause, with findings that show: 70% of women reported putting off preventative health appointments in the past year because of the pandemic 49% reported using telehealth for menopause care 92% reported more stress on top of menopause-related anxiety in the past year Founded and led by women, Gennev is a Seattle-based digital health platform that offers holistic and comprehensive support for women in all stages of menopause. They offer women a virtual clinic with OBGYNs and health coaches on staff, in addition to educational services, community, and wellness products. The results of this year's Menopause NOW report demonstrate women’s need for more comprehensive support from specialized doctors, health coaches, and their fellow women – services all provided by Gennev. Take your personal menopause assessment at www.gennev.com, join the #IAmTheChange movement, and become part of the largest menopause community online. Watch Gennev’s video of women sharing their stories, then add your own voice. Click here to watch: https://www.youtube.com/watch?v=GwThI2V25mc&feature=youtu.be About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2021 09:00 AM Eastern Daylight Time

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NORTH SIXTH GROUP WELCOMES SUPER BOWL CHAMPION NDAMUKONG SUH AS ADVISOR

North Sixth Group

North Sixth Group, a family office operating company with a vision to invest in Passion, Purpose and Progress, today announced the appointment of NFL all-pro defensive lineman and Super Bowl champion Ndamukong Suh to its Board of Advisors effective immediately. Off the field, Suh is an engineer, entrepreneur and investor who strives to inspire the next generation of young athletes and “unexpected” investors to create generational wealth through continued smart investment decisions. In addition to his investment portfolio, Suh is a Partner in HMS Development, a real estate company focused on mixed-use development projects. The company is spearheading several sites dedicated to uplifting communities and promoting Black business owners and business owners of color. “I have had the pleasure of getting to know Ndamukong and have valued his perspectives, contributions and insights on business and community activities,” said Matt Rizzetta, Chairman of North Sixth Group. “Ndamukong’s journey embodies the values of Passion, Purpose and Progress which we use to guide us on business and community initiatives in which we invest and operate. We are honored to welcome Ndamukong to the North Sixth Group family.” As a member of the Board of Advisors, Suh will support the company with strategic counsel on portfolio investments, operating strategies and community involvement. “I share in North Sixth Group’s dedication to Passion, Purpose and Progress,” said Ndamukong Suh. “I look forward to contributing to the continued growth and expansion of the company’s portfolio, especially working alongside Matt and his team on innovation and corporate citizenship initiatives.” Among the holdings in North Sixth Group’s portfolio of companies are businesses across media, marketing, technology, sports and entertainment, and emerging markets. For more information on North Sixth Group, visit www.NorthSixthGroup.com. North Sixth Group LLC is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; professional European football club SS Campobasso; and other holdings across media, marketing, technology, sports and entertainment, and emerging markets. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based and philanthropic initiatives geared toward Passion, Purpose and Progress. Contact Details Media Inquiries Carrie Booze +1 619-450-3743 cbooze@n6a.com Company Website https://northsixthgroup.com/

May 14, 2021 09:00 AM Eastern Daylight Time

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4th ANNUAL LEADERS IN LIFE SCIENCES BREAKFAST ROUNDTABLE BRINGS KEY INDUSTRY PLAYERS TOGETHER

LevLane

The 4 th Annual Leaders in Life Sciences breakfast roundtable will take place at 7:00AM – 9:00AM EST on May 18, 2021, hosted by LevLane, Boston Healthcare Associates, and Buchanan Ingersoll & Rooney. Select healthcare business leaders will participate in a two-hour virtual roundtable discussion moderated by Stephen K. Klasko, M.D., M.B.A., President and CEO, Thomas Jefferson University and Jefferson Health. Topics will include insights to driving innovation, stakeholder perspectives, investment opportunities, and challenges relating to the future of digital healthcare. The goal of the roundtable is to have an interactive session where panelists can share meaningful insights and learnings with each other. Following the meeting, the discussion’s key insights, learnings, and implications will be summarized and shared with industry entities, as well as other key insight communications. “This event has been successful in years past and we’re excited for this year’s discussion given historic structural changes in healthcare delivery that we have observed over the last 15 months. It’s more important than ever to stay connected, for us as industry leaders and for policymakers, providers and consumers,” said Thomas Goss, PharmD, Senior Vice President, Boston Healthcare Associates. Edward Allera, Shareholder, Buchanan, Ingersoll & Rooney PC, agrees. “It’s beneficial for so many to produce meaningful collaborations when it comes to institutions, services, products, innovations and research. I’m happy to help create a platform to make this possible,” said Allera. Panelists will include: Amy Abernethy, M.D., Ph.D., Former Principal Deputy Commissioner & Acting CIO, FDA Tom Cassels, M.P.P, President, Rock Health Quinn Dufurrena, DDS, JD, Chief Dental Officer of United Concordia Dental Mark Haig Khachaturian, Ph.D., Chief Technology Officer, Wellvii Allison Oelschlaeger, BSFS, Director & Chief Data Officer, CMS Christopher T. Olivia, MD, Chief Executive Officer, Rothman Orthopaedic Institute Samantha (Mandy) J. Pulliam, MD, Chief Medical Officer, Renovia, Inc. Wendy Sanhai, Ph.D., M.B.A., Specialist Leader, Deloitte Consulting, FDA Richard Schwabacher, Senior Vice President of Digital Health and Chief Digital Officer, BioReference Laboratories, Inc. Michael Sherman, MD, M.B.A., Executive Vice President & Chief Medical Officer, Harvard Pilgrim Health Care and Tufts Health Plan “There’s so much talent and many bright minds in the life sciences industry. It’s crucial to bring this group together and give them the opportunity to share knowledge and introduce insights to their peers on a regular basis,“ said Timmy Garde, Chief Innovation Leader, LevLane. Attendance to the 4 th Annual Leaders in Life Sciences Breakfast Roundtable is limited. Please register at: LeadersInLifeSciences051821.com. Key insights will be released following the roundtable discussion. About Leaders in Life Sciences Leaders in Life Sciences is a partnership of LevLane, Boston Healthcare, and Buchanan, Ingersoll & Rooney PC. The group was formed to bring together thought leaders in the Life Science space to provide insights and solutions to the biggest challenges facing the industry. To learn more about Leaders in Life Sciences contact Timmy Garde at tgarde@levlane.com, Edward Allera at edward.allera@bipc.com, or Thomas Goss at tgoss@bostonhealthcare.com. Contact Details Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 14, 2021 07:01 AM Eastern Daylight Time

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LOOMIS Delivers a Dozen Awards for Texas Oncology Ad Campaign

LOOMIS

The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38 th Annual Healthcare Advertising Awards show, including the Gold Award for “Total Advertising Campaign.” The agency won five Gold, one Silver, four Bronze and two Merit awards for its “Right Here” campaign. “We are so pleased with the recognition,” said Steven Paulson, M.D, president and chairman of Texas Oncology. “The ‘Right Here’ campaign has been very well received by all of our stakeholders because it does a wonderful job communicating our important difference as a provider of oncology treatment and care.” Texas Oncology’s 500+ physicians deliver leading-edge cancer care at its 210 locations in communities across the state, so patients don’t have to travel far from home to receive the expert treatment they need. “That’s a big difference for Texas Oncology patients and it’s the basis of our campaign,” said LOOMIS account director Christina McKinney. “With Texas Oncology, patients don’t have to disrupt their lives to get the care they need,” McKinney said. “They can stay at home surrounded by the love and support of family and friends.” The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social. There were more than 4,400 entries for this year’s Annual Healthcare Ad Awards, making it the largest healthcare advertising awards competition and placing it among the top 10 advertising awards shows in the country. About LOOMIS: LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com. About Texas Oncology: Texas Oncology is an independent private practice with more than 500 physicians and 210 locations across the state. Meeting the oncology needs of Texans for more than 35 years, the practice includes Texas Center for Proton Therapy, Texas Breast Specialists, Texas Oncology Surgical Specialists, and Texas Center for Interventional Surgery. As a lead participant in US Oncology Research, Texas Oncology played a role in the development of more than 90 FDA-approved therapies, about one-third of all cancer therapies approved to date. For more information, visit TexasOncology.com. Contact Details LOOMIS Lauren Law +1 214-912-1543 lauren.law@theloomisagency.com Company Website https://theloomisagency.com

May 13, 2021 09:15 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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Goodway Group Forms Strategic Digital Partnership with Online Grocery Delivery Platform Good Eggs

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has formed a strategic partnership with online grocery delivery platform, Good Eggs. Within this new partnership, Goodway Group is focused on driving Good Eggs’ customer acquisition by building the brand’s performance and direct marketing capabilities. Since the onset of the partnership, Goodway Group has helped achieve Good Eggs’ aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. As a growing DTC startup, Good Eggs is committed to providing the best quality groceries directly to customers' doors in the San Francisco Bay area, while supporting local, ethically sourced food. Additionally, the company is the only solution in the market that provides groceries and meal kits without a required subscription. Marketing has always been a key initiative at Good Eggs, and the company found that Goodway Group’s unique approach was unlike any other option it had seen in the market. In order to further highlight the Good Eggs brand, Goodway Group is focused on creating a customer service function that uses site and predictive analytics to drive marketing investment decisions, while prioritizing custom solutions tailored to the platform. Goodway Group is acting as Good Eggs’ direct response agency and is the only provider of digital execution, running all forms of the DTC brand’s media, social, SEM and display, audio, native, video, and CTV. “Everything we do at Good Eggs is centered around our customer. We’ve always looked for the best quality products to offer and local farmers and producers are core to this. Our brand is dependent on a top-of-the-line customer experience, which means that our customer acquisition engine must always be top of mind,” Vineet Mehra, Chief Growth and CX Officer at Good Eggs. “From our website to social media, all touchpoints must be prioritized to offer the best possible experience for our customers. We are excited to be working with Goodway Group as they help us to achieve our business goals.” Through this partnership, Goodway Group is taking site-side data from all major platforms and using that to identify how to best utilize it in the customer acquisition engine, while pulling from data on a daily, weekly, monthly, and annual scale to drive top of the line predictive outcomes. Good Eggs has also hired a dedicated team of engineers to make real-time changes, such as tagging, tracking, event UX and website changes or enhancements, based on the needs of the business – ultimately to aid in getting changes to market in a faster, more efficient way. “We are thrilled to partner with Good Eggs as they continue to provide an exceptional experience for their customers,” said Jay Friedman, President at Goodway Group. “Through a focus on performance marketing and unique digital solutions, we’ve been able to act as an extension of the Good Eggs in-house team and form a successful partnership that has already seen valuable results.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2021 01:35 PM Eastern Daylight Time

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Norwegian Cruise Line Celebrates Teacher Appreciation Week By 'Giving Joy' to Educators Across the U.S. and Canada

YourUpdateTV

In recognition and celebration of the countless teachers who have spent the last 15 months giving their all to students across the U.S. and Canada during these unprecedented times, Norwegian Cruise Line, the innovator in global cruise travel, announced this week the relaunch of its "Norwegian's Giving Joy TM" contest, which provides educators with free cruises and a chance to win up to $25,000 for their schools. Recently, Christine Da Silva, Vice President of Communications and Events at Norwegian Cruise Line, participated in a nationwide satellite media tour to discuss this exciting initiative. A video accompanying this announcement is available at: https://youtu.be/_QgnTvXUAvQ "Norwegian's Giving Joy" acknowledges the often-undervalued work of educators and highlights the intersection between travel and education. First launched with astounding success in 2019, with over 1.4 million votes for more than 46,000 teachers, and a total prize of over $100,000 for schools across North America, the contest heralds these selfless warriors. This year's campaign is especially significant given the elevated demands of this profession under pressure. For more information and to vote and nominate for a deserving teacher, visit nclgivingjoy.com About Christine Da Silva: Christine Da Silva is the vice president of Communication for Norwegian Cruise Line, responsible for the development and execution of the brand’s global external and internal communication strategy. Overseeing the Communication and Events teams, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Giving Joy and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 20 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 06, 2021 01:00 PM Eastern Daylight Time

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