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Chanel Christoff Davis Appointed to WBENC Board of Directors

Davis Davis & Harmon

Davis Davis & Harmon LLC (DDH), among the nation’s largest woman- and minority-owned sales tax consulting firms, proudly announces that its founder and CEO, Chanel Christoff Davis, has been named to the Board of Directors of the Women's Business Enterprise National Council (WBENC). WBENC is a leading non-profit organization dedicated to certifying and advancing women-owned and small businesses across the United States. Davis, a dedicated advocate and mentor for women in business, brings extensive experience as a women-owned business leader with a strong commitment to empowering future generations of women entrepreneurs. Recognized as one of D CEO’s Top Financial Executives of 2024, she has been instrumental in fostering corporate connections and championing women-owned businesses in supply chains as a member of the Women’s Business Council Southwest Board - one of WBENC’s 14 regional partners. Beyond WBENC, Davis actively supports women small business owners through her participation in Goldman Sachs’ 10,000 Small Businesses Voices, a national initiative that amplifies the voices of entrepreneurs and advocates for policy changes to drive small business growth and economic opportunity. She also mentors participants in the Goldman Sachs One Million Black Women initiative, helping to expand access to capital and resources for Black women in business. In addition to her advocacy, Davis takes on her role as a mentor with great pride, hosting knowledge-sharing events such as Kickback with Chanel, a mentorship panel series sponsored by JP Morgan Chase. These gatherings focus on key business topics essential to the growth of local women entrepreneurs in the Dallas/Ft. Worth area, fostering collaboration, strengthening connections, and building a thriving community of African American business owners. “It is a profound honor to serve on the WBENC Board of Directors,” said Davis. “This is a pivotal time for women-owned businesses to make meaningful contributions to the business world. I am committed to fostering growth, mentorship and collaboration to ensure we continue breaking barriers and championing one another.” Under Davis’s leadership, DDH has become a multi-state powerhouse in the sales tax consulting industry. The firm specializes in sales tax refund recovery and audit defense and delivers measurable financial impacts for businesses across industries. Together, the DDH team recovers over $250 million annually for its clients. ### About Davis Davis & Harmon LLC - Sales Tax Experts Co-founded in 2001 by Chanel Christoff Davis, Davis Davis & Harmon LLC (DDH) is one of largest woman- and minority-owned sales tax consulting firms in the United States. Headquartered in Dallas, the award-winning firm helps businesses navigate the complexities of sales and use tax compliance, delivering innovative solutions that enhance bottom-line performance. Learn more at www.ddhtax.com. About WBENC The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the United States and a leading advocate for women entrepreneurs. Partnering with 14 Regional Partner Organizations, WBENC provides certification, professional development, and business development opportunities to more than 18,000 WBENC-certified women-owned businesses. For more information, visit www.wbenc.org. Contact Details Davis Davis & Harmon Chanel Christoff Davis +1 972-488-5000 chanel@ddhtax.com Center Reach Communications Alexandra Campbell alexandra@centerreachcommunication.com Company Website http://www.ddhtax.com/

March 04, 2025 09:00 AM Eastern Standard Time

LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

Media and Democracy Project Appeals Dismissal of FOX Broadcast License Challenge

Media and Democracy Project

The Media and Democracy Project (MAD) announced that it has appealed the flawed decision by the Federal Communications Commission (FCC) Media Bureau (Bureau) to deny MAD’s Petition to Deny and grant the renewal application of Fox owned station WTXF-TV. The appeal highlights a series of serious errors that are inconsistent with the Commission’s prior precedent and The Communications Act. “The decision by previous FCC leadership to ignore Rupert and Lachlan Murdoch’s serious character flaws highlighted in multiple court decisions was as misguided as the current Chair’s decision not to resurrect MAD’s petition,” said Brian Hansbury, Co-Founder of the Media and Democracy Project. “The adjudicated factual findings in the Dominion case, undisputed by Fox, form the backbone of our petition and clearly distinguish it from the frivolous challenges against other networks, which are nothing more than a hyper-partisan attempt to facilitate President Trump's terrifying attempts to censor and coerce speech. The appeal systematically dismantles the Bureau’s rushed decision, highlighting critical flaws in its reasoning along the following key points: Character Matters – The Bureau’s interpretation of Section 309(k) contradicts FCC precedent and the Communications Act. The order cites selectively to past orders while ignoring others including a prior FCC decision rejecting the notion that a character review should be confined “solely to actions that took place at the station.” It was in a prior challenge to a Fox owned station license that the Bureau reaffirmed longstanding precedent, which directly contradicts the MAD dismissal. Fox’s Misconduct Shocks the Conscience – The Bureau erred in concluding that misconduct at an affiliated entity is irrelevant to a renewal application, even when it is so egregious that it shocks the conscience and raises substantial character concerns. It failed to apply the “shock the conscience” standard, which allows the Commission to consider character issues arising from non-adjudicated, non-FCC misconduct. Fox’s Actions Are Not Protected by The First Amendment – MAD’s Petition is not a First Amendment case. Preeminent First Amendment Champion Floyd Abrams settled that debate by filing in support of MAD’s petition. Yet the Bureau’s decision makes an oblique reference to it in dismissing the petition. All broadcast licensees have a statutory duty to operate in the public interest. This case concerns a corporation that, with the knowledge and approval of its top management, broadcast dangerous lies to millions of Americans, sought to overturn a presidential election, and helped incite a riot—all to protect its corporate profits. The issue before the FCC was never about Fox’s right to lie, but rather the consequences of those lies and whether they are a violation of the character requirements expected of those the FCC entrusts to hold a broadcast license. FCC Chair Rosenworcel’s Decision Was Politically Motivated – The prior Chair lumped MAD’s well-documented petition with politically motivated complaints in a shortsighted attempt to score headlines. MAD’s petition was clearly distinct from the others and based on the judicial findings in the Dominion case, which confirmed that Fox repeatedly made false statements that undermined our democracy. MAD also cites two other court decisions that found Rupert and Lachlan Murdoch engaged in a "carefully crafted scheme" in "bad faith" to deprive Lachlan’s siblings of the control to which they are entitled under an irrevocable trust; and that "Murdoch knowingly caused the corporation to violate the law." Even Rupert’s own son, James Murdoch, recently described Fox News's approach as "lying to your audience" to "juice ratings,” according to press reports. “Character cannot be disassembled—you cannot separate it,” said Alfred Sikes, former Republican FCC chair appointed by George H.W. Bush. “Character is character, whether it is done at a broadcast station or a cable channel. The FCC has a duty to overrule this order and hold a hearing so the Commission can follow the evidence. The FCC is a Commission of five persons after-all.” MAD petition is supported by a variety of media and FCC veterans, including: Alfred Sikes, former Republican Chairman of the FCC, Ervin S. Duggan, former Democratic FCC Commissioner and former PBS President, William Kristol, longtime Editor of The Weekly Standard, William Reyner, longtime lead regulatory and commercial outside counsel To Murdoch/Fox, and Preston Padden, former executive of Fox Broadcasting Company and former lead lobbyist for Rupert Murdoch/News Corporation/Fox. A copy of the application for review is available here. A link to a timeline of MAD’s petition is available here. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

February 19, 2025 08:00 AM Eastern Standard Time

NAVEX One: The Trusted Partner for NIS2 Risk Alignment

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, is pleased to offer the first GRC solution to holistically address NIS2 across training, policies and assessment – all on one platform, NAVEX One. NAVEX continues to provide risk and compliance professionals with the tools they need to align with the latest cybersecurity regulations. As organizations face increasing regulatory demands, NAVEX One integrates policy management, training and risk assessment resources to ensure seamless compliance with the European Union’s Network and Information Security Directive (NIS2). The NIS2 Directive raises the bar for cybersecurity and reporting standards across industries, including banking, healthcare, manufacturing and energy. Organizations must not only comply with these heightened regulations but also ensure their cybersecurity frameworks are strong enough to withstand evolving threats. “NIS2 is a critical milestone in cybersecurity regulation, and organizations need a partner that helps them do more than just check the compliance box,” said A.G. Lambert, chief product officer at NAVEX. “NAVEX One empowers compliance and risk professionals to build a sustainable and proactive approach to cybersecurity, ensuring their programs are compliant and resilient against emerging threats.” NAVEX One serves as an essential tool in the journey toward risk and compliance maturity, helping organizations: Conduct proactive risk assessments to identify and mitigate vulnerabilities Centralize and streamline policy management to meet regulatory expectations Strengthen cybersecurity posture with comprehensive security awareness training Stay ahead of evolving cybersecurity requirements through continuous program improvement and board-ready reporting Extend training, policies and cyber risk practices to align third parties with its cyber risk standards “Organizations today require more than just static risk and compliance checklists—they need dynamic, integrated solutions that evolve with regulatory changes and emerging risks,” said Kyle Martin, vice president of risk solutions at NAVEX. “NAVEX One’s content and capabilities give businesses the confidence to proactively address NIS2 requirements while reinforcing their broader risk management strategies.” By integrating these capabilities within a single platform, NAVEX One simplifies compliance, reduces risk exposure, and supports organizations in building future-proof compliance programs. Click here, for more information on NAVEX One and the NIS2 Directive. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

February 18, 2025 12:50 PM Eastern Standard Time

Lifesaving Communication: A Free Vital Roundtable on Emergency Response Language Services

American Translators Association

Español | Français | Tiếng Việt In critical moments when lives are on the line, clear and immediate communication can mean the difference between chaos and resolution. The American Translators Association (ATA) invites professionals across emergency response, crisis management, law enforcement, the media, health care, education, and the language services industry to a groundbreaking event: Best Practices in Emergency Response Language Services. This event is already drawing nationwide attention. Considering the recent onslaught of global crises such as floods, wildfires, epidemics, terrorism, mass shootings, airline crashes, and beyond, the majority of us at home, work, or play may need to respond to an unexpected crisis at any time. Three Essential Perspectives, One Transformative Discussion This 90-minute, high-impact event approaches emergency response language services from three unique but interconnected vantage points: Providers of emergency language and communications services – the trained professionals delivering real-time interpreting, translation, and general communication assistance during high-stakes situations. Recipients of these services – individuals and communities relying on linguists to navigate crisis and emergency situations. Essential players bridging the gap – first responders, law enforcement, dispatchers, teachers, and even astronauts who depend on linguists and other professional communicators for seamless, lifesaving connection. Meet the Experts Shaping the Future of Emergency Language Access Our distinguished panel brings together professionals who have stood on the front lines of crisis communication: Rhode Thomas, a seasoned interpreter and cultural mediator who interpreted on the ground during Hurricane Helene as well as for the National Center for School Crisis and Bereavement after a school shooting, will share firsthand insights on bridging language barriers in emergency medical, legal, and social service settings. Aaron Kubey, a FEMA employee and certified Deaf Interpreter, will discuss how accessibility measures are transforming disaster response, including real-world applications of ASL in crisis situations. Sergeant Clarence E. Stokes III, a 32-year veteran of the Pennsylvania Capitol Police and active shooter instructor, will explore crisis response tactics and how language professionals can assist in high-risk law enforcement encounters. Anh Pham, an interpreter for President Obama during his 2016 Vietnam visit, will discuss the intense preparation and political stakes involved in high-profile, international language services. Marjorie "Ocho" Kouns, a multilingual enhanced 911 (e911) Dispatcher in Atlanta, will reveal the challenges behind emergency calls and the urgency of accurate communication in 911 dispatch. Chantal Kamgne, an expert in localization and community language equity, will discuss the impact of cultural awareness in emergency translations and crisis communication. Liliana Trujillo, a bilingual medical professional, will speak to the critical need for linguistically and culturally sensitive communication in patient care and emergency health scenarios. Moderated by Bridget Hylak, CT, CI, MTC, a globally recognized language industry expert and communications strategist. Key Discussion Points: What are the fundamental factors that ensure effective language access in emergency response services? How can first responders, law enforcement, educators, health care providers, and the media collaborate with linguists and other professional communicators to improve accuracy and efficiency in crisis communication? What role does cultural sensitivity play in building trust and ensuring compliance with diverse communities? How do professional interpreters and translators handle high-pressure situations —such as natural disasters, active shooter incidents, or international crises—while maintaining composure and clarity? When is technology a help or a hindrance in emergency translation and interpreting? A Rare Opportunity to Learn, Prepare, and Connect Panelists will not focus solely on AI or language technology, though emerging tools will be addressed. Instead, this roundtable will tap into the depth of each participant’s experience, highlighting the techniques, connection, demeanor, preparation, composure, and human expertise it takes to handle these life-or-death situations well, regardless of the methods used. Attendees will leave with actionable insights on: Best practices for emergency language services in law enforcement, medical, educational, and corporate disaster response - and beyond. Practical strategies for handling high-pressure, high-stakes encounters with confidence. Regulatory and ethical considerations in high-stakes response scenarios. This nationally relevant event is a must-attend for anyone involved in emergency response, crisis communication, and language services. Register now at ATA’s Event Registration Page to secure your spot. For media inquiries or further information, contact: Jamie Hartz ATA Public Relations Committee Chair pr-chair@atanet.org ATA is a professional association founded in 1959 to advance the translation and interpreting professions and foster the professional development of translators and interpreters. With thousands of members in more than 100 countries, the Association includes translators, interpreters, language services providers, educators, project managers, localization specialists, hospitals, universities, and government agencies. Contact Details American Translators Association Jamie Hartz, Public Relations Committee Chair pr-chair@atanet.org Company Website https://www.atanet.org/

February 13, 2025 10:30 AM Eastern Standard Time

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Revenue Management Solutions and Norton Creative Partner Transform Restaurant Menus

Revenue Management Solutions

Hospitality experts Revenue Management Solutions (RMS) and Norton Creative are redefining menu strategy through a powerful partnership of experience, technology and know-how. Combining RMS’ menu analysis with remote eye-tracking technology and Norton’s menu design, the two industry leaders are helping restaurants optimize their menus for consumer engagement and profitability. RMS’ advanced eye-tracking software analyzes how consumers interact with digital menus, capturing gaze patterns and time spent on menu sections. Heat maps reveal what grabs potential diners’ attention. Norton Creative uses the information to design engaging menus that strategically showcase the most profitable items. With rapid testing available, menu information can be ready in as little as a week, ensuring maximum impact. “Restaurant brands need a menu that does more than list items — it has to guide the guest experience and influence purchasing behavior,” said RMS VP of Consulting for North America Justin Pridon. “With today’s consumers dining out less, an optimized menu can be the difference between lost sales and long-term loyalty.” According to a recent RMS survey, half of respondents dine out less frequently than before COVID-19. Additionally, younger generations and families have increased their reliance on digital ordering, underscoring the need for menus that function effectively across all platforms. “Restaurant brands are focused on how to get the most sales and profit out of their existing menu without changing customer favorites,” said Norton Creative Chief Client Officer Sara Harding Lou. “We use data to inform design that supports a restaurant company’s business objectives, whether it’s focused on improving margins, increasing profitability or bringing the brand promise to life.” Four leading restaurant brands are currently testing Norton and RMS-designed menus. The teams are onboarding many more, demonstrating how strategic menu evolution can boost profitability without relying solely on price increases. “With this data-driven approach, brands are seeing a real impact,” Pridon added. “By integrating technology with smart design, we’re helping restaurants turn their menus into powerful revenue drivers.” About Revenue Management Solutions For 30 years, Revenue Management Solutions (RMS) has partnered with restaurant brands to deliver actionable insights and data-driven solutions to boost sales, streamline costs and maximize profitability. Its AI-powered solutions support 150,000-plus locations worldwide, empowering brands to navigate challenges such as inflation and labor costs with confidence. Unlock the power of your data with RMS by visiting www.revenuemanage.com. About Norton Creative A Houston-based creative agency laser-focused on hospitality, Norton Creative gets global, national and local restaurant brands noticed. Thought leaders with decades of experience in launching and sustaining successful brands, Norton’s veteran team takes a strategic approach, with design expertise at every level of operations — from brand strategy to logo menus and packaging to signage and interiors to broadcast, print and digital ad campaigns. View their award-winning work at Norton Creative. Contact Details Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

February 13, 2025 09:15 AM Eastern Standard Time

Paul Kirby’s New Book The FUSE Pathway is Now Available for Pre-Order

Paul Kirby

Loveland, CO., Feb 06, 2025 /NewsDirect/ – With the everyday challenges of modern life inspiring many to seek a greater sense of purpose, The FUSE Pathway: How to Find and Lead a Fulfilling Life provides a pragmatic roadmap to personal growth and meaningful change. Built on Paul Kirby’s visionary concept of “Fusioneering,” the book offers a clear framework for designing a life rich in creativity, joy, and meaning. Through pragmatic strategies and introspective exercises, The FUSE Pathway guides readers toward aligning their passions and interests with their truest purpose, enabling them to embody a more fulfilling and purpose-driven existence. Pre-order The FUSE Pathway today by visiting The FUSE Pathway website to secure your copy ahead of the April 2025 release. A Framework for Turning Passions Into Purpose At the heart of the book is Kirby’s proprietary FUSE framework, which empowers readers — better known by Kirby as aspiring “Fusioneers” — to combine their interests and passions into a unique and purpose-driven vision for their lives. The framework includes four phases: Find: Identifying passions and activities that inspire and energize, forming a unique vision Upgrade: Enhancing skills by gaining the tools and knowledge necessary to fulfill the vision Start: Begin fusing passions and pushing the boundaries of what is possible, turning dreams into reality Evolve: Expanding and building on a chosen path by following passions, growing naturally, and living the dream Kirby’s personal journey of Fusioneering, which led to the creation of Dulcinea, his self-engineered painting robot, demonstrates the power of combining diverse interests and passions into a unified vision. By blending his love of art and robotics, Kirby discovered a deep sense of purpose — a realization that helped inspire him to share this philosophy through The FUSE Pathway. A Vision to Inspire Purpose, Joy, and Possibility "When I recognized the profoundly positive impact the Fusioneering journey had on me, I felt a deep responsibility to share it with others," says Kirby. "The FUSE Pathway encourages aspiring Fusioneers to creatively combine their interests and passions into a unique, meaningful vision that aligns with their true purpose while fostering joy and excitement along the way.” As part of this mission and in anticipation of the book’s launch, a free, cutting-edge VR tour of Kirby’s art gallery and robotics studio is now open to visitors worldwide. This immersive experience showcases paintings created through Kirby’s collaboration with Dulcinea, the fully automated painting robot he designed and built. By blending diverse passions into a unified vision, the tour illustrates the joy and inspiration that Fusioneering sparks — both in the final product and in the creative journey itself. Featuring ultra-high-resolution visuals that capture vibrant colors and intricate brushstrokes, the VR tour invites visitors to discover how Fusioneering can bring possibilities to life, inspiring creativity and fulfillment every step of the way. "That’s what I hope each person takes away from this book and the VR experience,” explains Kirby. “The belief in their ability to discover their unique purpose and, ultimately, become the person they were meant to be." Begin Your Fusioneering Journey Today Start exploring the concepts behind The FUSE Pathway by pre-ordering the book through The FUSE Pathway website or on Amazon. Visit the free VR tour of Paul Kirby’s art gallery and robotics studio for an immersive demonstration of how art and technology come together, showcasing the boundless possibilities of Fusioneering. Follow Paul and The FUSE Pathway (@thefusepathway) on Instagram, Facebook, and YouTube to join a growing community of creative thinkers transforming their lives through Fusioneering. ### About Paul Kirby: Paul Kirby is an artist, engineer, and creator of "Fusioneering," a methodology for blending personal interests and passions into a unified vision and purpose-driven way of life. Through his unique approach, Kirby developed Dulcinea, a robot that produces original works of art, showcasing the creative potential of combining art and technology. His forthcoming book, The FUSE Pathway: How to Find and Lead a Fulfilling Life, introduces readers to the FUSE method: Find, Upgrade, Start, and Evolve - a flexible framework for designing a more exciting and meaningful life. For more insights into Kirby's philosophy and innovative work, visit TheFUSEPathway.com. Contact Details Center Reach Communications Alexandra Campbell +1 201-790-1033 alexandra@centerreachcommunication.com Company Website https://thefusepathway.com/

February 06, 2025 09:00 AM Eastern Standard Time

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Meet Perforator: the open-source tool that can save businesses billions a year in server costs, depending on company size

Yandex

Yandex, a global tech company, develops and open-sources Perforator, an innovative tool for continuous real-time monitoring and analysis of servers and applications. Perforator helps developers identify the most resource-intensive sections of code and provides detailed statistics for subsequent optimization. By identifying code inefficiencies and supporting profile-guided optimization, Perforator delivers accurate data that enables businesses to manually optimize their applications and reduce infrastructure costs by up to 20%. Depending on company size, this could translate to millions or even billions saved annually. “Perforator helps businesses get the most out of their servers without sacrificing performance," said Sergey Skvortsov, a senior developer at Yandex who leads the team behind the tool. "Using Perforator, businesses can optimize their code, reduce server load, and ultimately lower energy and equipment costs." Why use Perforator? Resource optimization is crucial for large data centers, big tech corporations, as well as small businesses and startups with limited resources. Instead of investing in additional equipment, companies can leverage Perforator to optimize their existing infrastructure without sacrificing performance. The tool has already been used for profiling in many Yandex services for over a year, and now it is accessible to companies, developers, and researchers worldwide. Companies can deploy Perforator on their own servers, minimizing reliance on external cloud providers while maintaining full control over their data. This makes Perforator a strong fit for organizations with stringent data security requirements operating within closed infrastructures. "Perforator can benefit companies of all sizes, from small businesses with 10-100 servers, which can save millions of dollars per year, to larger enterprises with thousands of servers and more, where savings can reach hundreds of millions or even billions of dollars annually, Sergey Skvortsov noted. “Regardless of your company size, Perforator can help you reduce infrastructure costs, freeing up resources for further innovation and growth.” How Perforator works Perforator provides detailed insights into server resource usage and analyzes the impact of code on performance, highlighting which applications consume the most system resources. Perforator uses eBPF technology to run small programs within the Linux kernel in a way that is safe and does not slow down the system. eBPF allows for improved monitoring, security, and performance optimization without changing the source code. Perforator supports native programming languages such as C, C++, Go, Rust, Python, and Java. The solution enables in-depth analytics and data visualization with flame graphs, making problem diagnostics much more manageable. “Perforator has been battle-tested in Yandex’s demanding environment for over a year and provides a wide range of features that make it a reliable and versatile solution for monitoring and optimizing server performance,” Sergey Skvortsov added. One of Perforator's key advantages is its support for profile-guided optimization (PGO), which automatically accelerates C++ programs by up to 10%. Additionally, Perforator is designed to run seamlessly on individual computers, making it accessible not only to large businesses but also to startups and tech enthusiasts. Furthermore, Perforator offers essential features tailored for large organizations, including A/B testing capabilities that help make better-informed decisions. Open-source solution for developers and businesses The decision to make Perforator open source reflects Yandex's commitment to fostering community collaboration in developing system technologies. “We believe that open-sourcing such fundamental system technologies helps drive tech innovation worldwide,” said Sergey Skvortsov. “We aim for our technologies to benefit the world and provide value to both developers and businesses. Additionally, the openness of the technology enables us to make decisions regarding the development of the profiling infrastructure together with the community.” What’s next? In the near future, Perforator will be enhanced with additional capabilities, including improved integration with Python and Java and more precise analysis of events. Perforator's source code is now available on GitHub, alongside other Yandex open-source solutions, such as YaFSDP, a tool designed to accelerate the training of large language models. Perforator is the latest addition to Yandex’s collection of open-source tools. You can view all of the company's open-source projects, including YaFSDP, AQLM, YTsaurus, and more, on this page. About Yandex Yandex is a global technology company that builds intelligent products and services powered by machine learning. Its goal is to help consumers and businesses better navigate the online and offline world. Since 1997, Yandex has delivered world-class, locally relevant search and information services and developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers worldwide. Contact Details Media Team media@nettresults.com

January 30, 2025 08:59 AM Eastern Standard Time

Avenue Z Expands Miami Office, Reflecting Rapid Growth Amid the City’s Economic, Tech, and Creator Boom

Avenue Z

Avenue Z, a leading media and technology company, has announced a transformative expansion of its Miami office, increasing its footprint fivefold with the inclusion of community content creator studios. This move underscores the company’s growth and highlights Miami’s rise as a global center for finance, technology, and commerce. "Continuing to expand in Miami was a natural step as we scale at the pace of growth of new businesses moving to Miami," said Jeffrey Herzog, CEO of Avenue Z. "This city is more than a business hub—it’s vibrant ecosystem of leaders and innovators. Our investment here is to strengthen relationships, while building reputation, and new revenue for our clients. It’s about driving influence - and that begins with strategic, authentic content across all channels,” Herzog added. Miami: A Thriving Epicenter of Innovation Miami’s fast rise as a center for finance, tech, and entrepreneurship is transforming the city into a magnet for talent and emerging businesses. As the economy grows and energies converge, Avenue Z is positioning itself at the heart of this momentum. "Miami’s spirit and rapid growth creates a vibrant environment for collaboration," said Bristol Jones, Avenue Z’s Director of PR. "This city is home for me, so I’m excited we are investing even more in a place that shares our ambition for the future." Avenue Z’s Office Expansion: A Strategic Move Avenue Z’s newly expanded Miami office is a testament to its growth and strategic positioning. The expansion includes Community Content Creator Studios, purpose-built to meet the demand for high-quality brand content. The studios are an easy accelerator for all businesses and brands alike, providing the setting, tech and tools for podcast production, live shopping, and social commerce content creation. Avenue Z aims to empower brands and influencers to craft more effective, compelling, revenue-driving and reputation-building campaigns. "Rapid quality content creation is a superpower," said Dr. Jonathan Snow, Miami-based co-founder and social commerce expert. "Clients of ours, like GuruNanda, harness the power of social commerce and short-form video content to drive massive engagement and sales online and in retail stores. Authenticity + speed = success." The expanded Miami office sets the stage for Avenue Z to tap into the city’s thriving economy and creative energy, as the company is poised to lead the next wave of innovation in PR/Comms, media, content, and commerce. For more information about Avenue Z or the new Creator Studios, visit www.avenuez.com. Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

January 30, 2025 07:58 AM Eastern Standard Time

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