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CleverTap Unveils RenderMax

CleverTap

CleverTap, the World's #1 Retention Cloud today unveiled RenderMax – a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices. Push notifications have the power to increase customer retention rates anywhere from 3 - 10 times. Most marketers just focus on their push notification delivery rates, but a “delivered" notification that doesn't render on the user’s device is a wasted effort. For those who equate delivery and rendering as equal, render rate is the percentage of the number of push notifications the end user received (and were rendered) on the user’s device compared to the total number of push notifications that were sent. All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates. RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campaigns. This is especially true for devices that are in battery saver mode or cannot be reached due to inactivity. “RenderMax is a testament to our continued commitment towards product development and innovation. Low render rates stifle the true potential of mobile push notifications. We are confident that with RenderMax, brands will be able to harness the full power of push notifications. What’s interesting is that we are offering RenderMax to all customers at no additional cost to any brand that wants to try it out.” said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. Betterhalf, India's first and only marriage super app was provided an early access to RenderMax and their push notification render rates more than doubled! Shankar Krishnamurthy, Group Product Manager, Betterhalf said, “At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85%.” RenderMax powers up the render rates of customers’ push notifications, amplifies the push notification reach, and maximizes user engagement. Enhancing the reach of push notifications can help CleverTap customers lower costs, increase engagement and conversion rates, and reduce churn. “The CleverTap platform has a great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition,” Shankar added. CleverTap RenderMax works with Android OEMs such as Oppo, Xiaomi, Vivo, One Plus, POCO, Realme, and Samsung. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

December 07, 2022 05:07 AM Eastern Standard Time

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THE PR NET ANNOUNCES THE LAUNCH OF NEXT GEN AWARDS

The PR Net

The PR Net is pleased to announce the ‘ The PR Net Next Gen Awards ’, a new annual international awards program that celebrates agency excellence, championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry. ‘ The PR Net Next Gen Awards ’ sets forth to recognize the next generation of global PR agencies that foster a culture of inclusivity, innovation, and creativity through sharp and impactful communications campaigns, innovative client portfolios, and new methodologies of business management. The awards will celebrate these agencies’ achievements, compiling a definitive list of younger agencies changing the game. The PR Net founder Lisa Smith explains the creation of these new awards: “From running ‘The PR Net 100’, the awards celebrating the leading 100 PR agencies across sectors, it became clear that a broad pool of exceptional younger talent has emerged. This group presents fresh thinking and is responsible for ushering in new ways of working and operating, and with a talent pool so varied and vast, we’re excited to present a stand-alone platform to have their success accoladed”. Submissions open on December 6th, 2022, and eligible agencies will have been in business for up to 8 years, as the program’s aim is to highlight newer companies in the industry. Entries will be assessed by a committee of highly esteemed industry leaders who will review entries against the criteria of innovation, creative thinking, business acumen, and growth. Up for grabs will be ‘Next Gen Agency of the Year’ and other category and campaign awards. The 2023 Next Gen Awards Judging Committee is comprised of: James LaForce, CEO, LaForce Steph Lund, CEO, North America, M&C Saatchi Sport & Entertainment Celia Jones, ​​Global Director of Marketing Communications, FINN Partners Michele Thomas, Co-Founder and President, Azione PR Candace (Candy) Peterson, Global Managing Director Brand Marketing, SVP, FleishmanHillard Janna Pea, Executive Vice President, BerlinRosen Nicole Schoenberg, Senior Vice President, Communications, Saks Fifth Avenue Further judges are to be announced soon. ‘The PR Next Net Gen’ honorees will be revealed in March 2023 and celebrated at a gala event held in New York City. For submissions, queries, questions, or help, please reach out to nextgen@theprnet.com. ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. www.theprnet.com Contact Details The PR Net Sara Sturges ssturges@theprnet.com Company Website https://theprnet.com/

December 06, 2022 10:00 AM Eastern Standard Time

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Turn family moments into cherished memories

YourUpdateTV

This holiday season, whether you’re looking for gifts for your children, grandkids, friends or yourself, Nintendo Switch has gifts for all ages — and incredible games and experiences the entire family can enjoy. With Nintendo’s vast library of games, there is a game for everyone on the Nintendo Switch system. This includes fun multiplayer titles that the whole family can play together, in addition to incredible games and experiences you can only find on Nintendo Switch. A video accompanying this announcement is available at: https://youtu.be/wWekFk-Mcik With the Nintendo Switch family of systems, everyone has the choice of a system that best fits their needs and play styles. The Nintendo Switch system can be played on the TV, in Tabletop mode or taken on the go for portable play. The Nintendo Switch Lite system is a dedicated handheld gaming system great for those who love playing in handheld mode. The Nintendo Switch – OLED Model system is similar in overall size to the Nintendo Switch system, but features a larger, vibrant 7-inch OLED screen with vivid colors and crisp contrast. Here are some of the Nintendo Switch games people are talking about this year: The Splatoon 3 game is the newest addition to the Splatoon series, where players splash vivid ink everywhere using colorful, over-the-top weapons. The battlegrounds include new and returning stages for heated multiplayer Turf War* battles, where two teams attempt to cover the most ground with their ink color in three-minutes. Players can also pick a side and battle it out in three-team Splatfests**, compete for rankings in thrilling Anarchy Battles or swim solo in the new single-player Story Mode, “Return of the Mammalians.” Gameplay is fun for both parents and kids, who can play together across multiple Nintendo Switch systems or online including co-op modes like Salmon Run*. Families can get moving together with the Nintendo Switch Sports game, as they team up to play Soccer, Volleyball, Bowling, Tennis, Badminton, and Chambara (swordplay) using Joy-Con controllers. Plus, in late November, Nintendo released a new update that adds Golf to the lineup. Controls are intuitive, so it’s easy to jump in and get started. With controlled motions you can curve your bowling ball, add spin to a tennis shot or even use a Joy-Con with the included Leg Strap accessory to kick the ball in Soccer. Family and friends can join in on the fun on the same system (additional accessories may be required; sold separately) or online**. In Pokémon Scarlet and Pokémon Violet embark on a new, open-world Pokémon adventure through the rich and expansive Paldea region. Weave freely through three grand stories: Take on Gyms in Victory Road, battle Titan Pokémon in Path of Legends and challenge Team Star in Starfall Street. Ride a form-changing Legendary Pokémon to traverse the land, seas and skies of the Paldea Region. Parents that grew up with the original Pokémon games can now experience the game in a whole new way with the little trainers in their family. Plus, several Nintendo Switch games and DLC*** are sure to bring family fun this holiday, including Mario Kart 8 Deluxe, Mario Kart 8 Deluxe – Booster Course Pass DLC, Kirby and the Forgotten Land, Mario + Rabbids Sparks of Hope, Just Dance 2023 Edition, Sonic Frontiers in addition to a library of classic Nintendo 64 titles available for Nintendo Switch Online + Expansion Pack members. For more information, visit https://www.nintendo.com/store/holiday-gifts/. *Additional games, systems and/or Nintendo Switch Online membership required for multiplayer mode. Nintendo Switch Online membership and Nintendo Account required for online features. Membership auto-renews after initial term at the then-current price unless canceled. Not available in all countries. Internet access required for online features. Terms apply. nintendo.com/switch-online. Games, systems and Nintendo Switch Online memberships sold separately. **Any Nintendo Switch Online membership (sold separately) and Nintendo Account required for online features. Membership auto-renews after initial term at the then-current price unless canceled. Not available in all countries. Internet access required for online features. Terms apply. nintendo.com/switch-online ***Full version of game required to use DLC for that game. Sold separately. About Lilliana Vasquez: Emmy-winning host and TV personality Lilliana Vazquez is a trailblazing interviewer, style expert, and producer. With roles in front of and behind the camera, she's built an inspiring career watched by millions across numerous platforms. At barely five feet tall, Vazquez brings a larger than life presence to everything she does - her upbeat personality and approachable style combined with her natural ability to connect with audiences have made her a household name. Most recently, Vazquez was the host of E! Entertainment's daily morning shows E! News and Pop of the Morning, the first and only Latina to hold the role in the show's 30 year history. Previously, Vazquez was a contributor on TODAY where she shared her experiences and expertise covering the latest in technology, business, travel, entertainment, and lifestyle. She currently contributes to select programs like CBS Mornings and Amazon Live, while focusing on her newest role as a founding partner at Curated Productions. For more exclusive content and access to Lilliana's world, be sure to check out The LV Guide. About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario ™, Donkey Kong ™, The Legend of Zelda ™, Metroid ™, Pokémon ™, Animal Crossing ™, Pikmin ™ and Splatoon ™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch ™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.4 billion video games and over 800 million hardware units globally. From the launch of the Nintendo Entertainment System ™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2022 01:10 PM Eastern Standard Time

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15 Best Secret Santa Apps: Gift Exchange Generator Tools For Memorable Christmas

Halvorson Media Group

Choosing The Best Secret Santa Organizer For A Truly Special Christmas Looking for ways to breathe life into the Christmas gift exchange? Try setting up the good old Secret Santa game. Whether you will be exchanging presents with your colleagues or in a close family circle, this lovely ritual will help to ensure everyone feels valued and included. And with our selection of the 15 best Secret Santa generator services, you can find a tool that will help to get things organized. So pick an app of your liking, invite your friends, and get prepared for a truly memorable Christmas! To save you time and effort, we have carefully scanned dozens of gift exchange generator services and apps available in the market today. Here are our top 3 recommendations. Our #1 recommendation is My Santa, a versatile Secret Santa app that has all the features necessary to organize an outstanding Christmas event. What Is Secret Santa and Why Do You Need An App for It? [ How To Do A Secret Santa ] Secret Santa is a simple and enjoyable game that allows saving some money and ensures each person in a group gets the present. So, here is how it works: A group of colleagues, roommates, friends, relatives, or whoever else, agrees to participate in the game. They write their names on a piece of paper and put them into a container. Each person draws a name from the container to find out who they shall prepare a gift for. The participants can set the basic rules such as the date, by which the presents must be ready, and the budget. They might provide wishlists or even agree upon a particular gift type such as digital only, gifts with meaning, or charitable donations. The game begins and everyone tries to find the best possible gift for the assigned person. By the due date, each participant must receive their secret present. Set Up Your Perfect Secret Santa Event with My Santa Sounds pretty straightforward, doesn’t it? But what if the participants want to play remotely? Or what if you need to send a digital present such as a subscription but do not know the email of the assigned person? A Secret Santa organizer service takes care of minor issues like this and ensures they do not spoil the whole fun. These services allow you to invite participants through social media, create a Secret Santa list with emails and phone numbers, add wishlists, and much more. Simply put, Secret Santa name randomizer services — at least, those from our top 15 selection — let you enjoy the best part of the gift exchange ritual without being distracted by organizational matters. 5 Features of the Best Online Secret Santa Generator But how, you may wonder, do we know the services on our list are the top ones? Well, here are the four criteria we have kept in mind while compiling this selection. Maybe, they’ll come in handy when you are choosing your best Secret Santa app. Price Setting up a gift exchange game is, among all else, about saving some money so the best Secret Santa generator should be free. Or, it might have paid plans but, in that case, it must have a free one, too. And the latter should offer a decent feature set so that you only pay if you want some exclusive pro perks. Feature set The best gift exchange generator is the one that helps you get things organized. With this in mind, we expect it to have a basic set of options such as setting up the due date and the budget as well as some advanced features such as wishlists and personalized gift recommendations. Access My Santa’s Free Advanced Features To Plan An Idea Event Interface What’s the use of advanced app features if you don’t understand how they work? The best Secret Santa app should, thus, have a simple user-friendly interface that feels intuitive and will appeal to different age groups. Visual design Christmas is probably the loveliest holiday in the year with a whole host of heart-warming symbols. In addition to being functional, the best online Secret Santa generator must have an eye-pleasing visual design for you to feel the magic vibe of Christmas time. 8 Awesome Secret Santa Organizer Services Worth Trying #1 My Santa — Best Secret Santa gift exchange generator overall💖 When it comes to functionality, My Santa is the absolute leader on our list. Besides the standard due date, budget, and name drawing, it has a whole set of advanced features including three modes of gift exchange: in-person, virtual, or mixed; real-time reports to track the progress of each present exchange; wishlists, where you upload links to particular items; personalized gift recommendations for each participant and hints where these gifts can be bought. The best part of it is that it only takes you a few seconds to set up an account and start the game. And if your group is 10 people or fewer, you can enjoy the service for free. For bigger companies, the price will vary between $9-$19, which is not expensive either. Add to this a charming winter-themed interface, user-friendly design, and prompt customer service, and you get a perfect organizer tool to make your Christmas unforgettable. Find Out More About My Santa’s Plans And Pro Features We especially love two currencies (euro and dollars) for budget settings; an opportunity to manage several games at a time; participants can be invited via Whatsapp and Facebook; secret chats to exchange messages; progress reports to keep an eye on how it is going; playful design and intuitive interface. We wish they made the service totally free; added the feature to prevent certain pairings. #2 Elfster — Best feature set for a free Secret Santa organizer ✨ Another great Secret Santa gift exchange generator on our list, Elfster is a beautifully designed platform that offers all features necessary for a successful gift exchange game. In addition to classic options such as spending limit, due date, and wishlists, Elfster allows setting up draw restrictions and the exchange type (by mail or at a party). Besides the great functionality, the platform is perfect for drawing inspiration. Elfster’s shop has all sorts of lovely gifts which you can buy as a present or add directly to your wishlist. Overall, Elfster offers the best feature set you can get from a Secret Santa gift exchange generator for free today. Best suited for those who seek maximum functionality free of charge #3 Pikkado — Best old-school Secret Santa name randomizer 🎉 Pikkado is a unique Secret Santa list generator that brings together fairly good functionality and a very simple, somewhat old-fashioned design. Thus, its group creation form looks like one of those you could see at the onset of the Internet era. In the meantime, when setting up an event, you, all of a sudden, discover the service has all the necessary features in place. It allows you to determine the budget, specify the due date, and set up all sorts of draw restrictions. In addition, Pikkado enables you to set up and manage several events at a time and write anonymous emails to participants. The latter is especially helpful if you need to find out important details about a person without disclosing yourself. All in all, it is a good free service that will appeal to people of different ages with its smart and simple design. Best suited for families and mixed-age groups #4 SecretSanta.com — Best variety of gift exchange games Powered by Elfster, the service provides all features and functions you might expect from the best Secret Santa generator: prevent same pairings, set pairing exclusion rules, assign several recipients to each participant, and much more. All features are free and easy to use. What makes the platform stand out from other Secret Santa apps on our list is that it offers different gift exchange formats. Besides the classic Kris Kringle game, you may likewise enjoy Yankee Swap and White Elephant. This should appeal to those who are not new to the gift exchange ritual and would love to add more fun and novelty to it. There is also a great blog with Christmas history, facts, and inspirational ideas. Best suited for those who want to recharge the classic gift exchange game #5 Sneaky Santa — Best source of inspiration and cool gift ideas Another beautifully-designed platform on our list, Sneaky Santa is the best gift exchange generator for those who seek good functionality coupled with inspirational ideas and recommendations. Adding wishlists, contacting one another via a chat, drawing names, and preventing certain pairings — all this and a lot more is available for free here. Whereas great functionality is what every best Secret Santa app on our list features, there is something that makes Sneaky Santa stand out. Thus, we particularly adore this site for its heart-warming blog with cool gift ideas such as 10 Gift Ideas for Homeowners or Gifts Under $25 For A Virtual Office Christmas Party. They are even present on Zazzle with cute Christmas souvenirs such as mugs and cards. Best suited for those who seek inspiration and great gift ideas #6 Secret Santa Organizer — Best for a simple design & lovely interface We choose this organizer because it has a good design, plenty of features, and is simply lovely. There is some unique charm about this platform that will make you choose it again and again. Setting up an event here is super simple and free. All you need to do is to fill in a simple form with the date, location, budget, participants, and their emails. You can also add a personal message to greet the participants. With all its simplicity, the organizer has as many as 12 interface languages available. It also has some advanced features such as excluding certain combinations, unlimited amount of participants allowed, and the opportunity to reuse your wishlist for new events. The service is, thus, a perfect fit for anyone who wants it simple, effective, and, meanwhile, atmospheric. Best suited for those who want a mixture of simplicity and effectiveness #7 Giftster — Best for shopping your family’s and friends’ wishlists This Secret Santa list organizer is, first and foremost, about ensuring your presents are meaningful and wanted rather than organizing the gift exchange as such. The service is primarily focused on the wishlist feature. Once you’ve started a group and added at least one participant there, you can start shopping for the person’s wishlist. Gifster will show you which items have been already bought so that there is no risk two people will buy the same present. The service is, thus, an ideal solution for those who want guarantees their presents will be appreciated. The interface is cute and the overall design is simple and intuitive. And because there are no due dates or budget limits, Gifster is a great way to make the process of shopping for gifts more enjoyable and stress-free. Best suited for choosing meaningful and wanted presents #8 My Wishlist — Best for cool wishlists for all occasions As the name implies, the service specializes in generating and sharing wishlists. You can add items from any webshop, create a wishlist for any occasion, and reserve items on your friend’s Secret Santa list, to ensure there will be no double gifts in your company. You can also use the platform as a simple Secret Santa name generator without email. You won’t find any advanced event setting features here but you can still use it to draw names and manage exclusions. The platform is very simple to use and free of charge. Best suited for sharing all sorts of wishlists More Downloadable Secret Santa Apps That Might Be of Help For those looking for downloadable Secret Santa apps that allow you to manage the gift exchange on the go, we have compiled a selection of seven great Secret Santa organizer tools. Check the table below to find your best Secret Santa generator! Contact Details Edward +1 929-491-3157 edward@halvorsonmediagroup.com Company Website https://halvorsonmediagroup.com/

December 01, 2022 12:47 PM Eastern Standard Time

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Sara Wingate Bako Honored by University of South Carolina College of HRSM with 2022 Distinguished Alumni and Friends of the College Award

YourUpdateTV

Sara Wingate Bako earned her degree in retailing from the University of South Carolina in 2004. Today she serves as president of London Times, a division of Maggy London Group. Four University of South Carolina alumni have been recognized by the College of Hospitality, Retail and Sport Management for their leadership and accomplishments in their field. The College of HRSM Distinguished Alumni and Friends of the College Awards are presented annually and celebrate industry professionals, organizations and friends of the college who are making an impact on the industry or who are helping to advance the College of HRSM’s education excellence. Congratulations to Sara Wingate Bako, 2022 College of HRSM Distinguished Alumni and Friends of the College award winner. Sara Wingate Bako earned her degree in retailing from the University of South Carolina in 2004. Today she serves as president of London Times, a division of Maggy London Group – a women’s designer apparel brand specializing in dresses. Throughout her distinguished career, Bako has remained engaged with her alma mater – providing mentorship and career development opportunities for students and serving on the Industry Advisory Board for the Department of Retailing. Career Highlights Prior to joining Maggy London in 2022, Bako spearheaded the launch and oversaw management of three brands; Cupio, Cupio Blush, and Adyson Parker. Bako has held numerous executive positions with companies such as Takeout Inc., HMS Productions, and NYC Alliance. Her retailing career started in 2005 in the executive training program with Macy’s where she went on to become a buyer before moving to New York City to pursue wholesale and merchandising. She is a member of two exclusive leadership groups, Chief and the Women in Retail Leadership Circle. HRSM Distinguished Friend of the College Award: Contemporary Services Corporation Established in 1967, Contemporary Services Corporation, CSC is the world leader in crowd management and event security. CSC’s esteemed clientele base includes more than 180 stadiums, arenas, and theaters, over 110 universities and scholastic institutions, nearly 50 convention centers, and numerous clients within the professional ranks of MLB, MLS, NBA, NFL, NHL, and NASCAR. CSC has also provided services for the world’s most prestigious special events, including Collegiate Bowl Games, NCAA Final Four Tournaments, Ryder Cup, Presidents Cup, Kentucky Derby, 32 Super Bowls, 10 Olympic Games, 5 Presidential Inaugurations, 4 Papal Visits, and 2 FIFA World Cups. CSC operates 49 branch locations throughout the United States and Canada and has a long-standing partnership with the University of South Carolina. Numerous South Carolina graduates are currently working in various managerial positions with CSC. CSC provides South Carolina students with unique opportunities to gain event experience at the largest sporting events, including the Super Bowl, MLB All-Star Events, PGA Championship, Ryder Cup, Players Championship, Presidents Cup, Kentucky Derby and many more. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2022 11:00 AM Eastern Standard Time

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Holiday Gadget Guide

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

December 01, 2022 06:00 AM Eastern Standard Time

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Going, Going, Gone: New Study Reveals Workers Flip The Script on Traditional Work

MBO Partners

The signal finding of the MBO Partners 2022 State of Independence report is the continued surge in independent work, with more than half of all Americans now freelancing or have freelanced at some point in their careers. Upended by the pandemic, 64.6 million Americans now pursue independent work, a dramatic 69% growth since 2020. There have never been more payroll jobs in the U.S.: 153 million, and there have never been more people working independently. Across the board, the old stereotypes and tropes about independent freelancers and workers are being upended. Independents are growing in number, becoming more centered in the economy, and forming connections to one another and to companies large and small. Further, the old tension of payroll jobs draining the independent workforce has been eradicated as workers get comfortable with owning their economic reality by creating their own jobs. “Beyond the pandemic and macroeconomic climate, the underlying factor driving the thrust in independent work is institutional mistrust,” said Miles Everson, CEO, MBO Partners. “We don’t trust institutions to have our best interests at heart and our proof points have mounted as we have faced the challenges of the past few years. As we have come to question our view of security, workers have realized that creating a job is no greater risk than having a traditional job.” The annual State of Independence in America report is the country’s longest-running end-to-end study of the American independent workforce, now in its 12 th year. This year’s study showed six key insights about the independent American workforce, including: Demand is boosting supply. The number of Full Time Independents, those regularly working more than 15 hours per week, soared 27% to 21.6 million, up from 15.3 million in 2019. By 2025, more than half of all Americans will be independent or will have worked independently at some point in their careers – a massive tipping point in the conversation about the future of work. Happier, healthier, and more financially secure. People are increasingly turning to independent work to regain control and autonomy over their life and their career. And they’re happy doing it, with 76% reporting that they are “very satisfied,” 87% saying they are happier, 80% reporting better health, and 67% feeling more financially secure than their traditionally employed counterparts. Test driving independence grows in popularity. The number of Occasional Independents— people who earn money periodically by working at least once a month as an independent— more than tripled from 2020 to 2022, rising from 15.8 million to 31.9 million. These workers do so by and large to supplement income (the side hustle is real) but also to build a bridge to a larger independent career, to fill a passion, and more. Younger workers call the shots. While Millennials (ages 27-42) are the largest independent cohort, Gen Z (ages 18-26) are coming into the scene in larger numbers vs. opting for a traditional career. Together, these two groups make up half of the independent workforce and are predicted to be the dominant force by 2023. What does this mean? As younger workers take their careers into their own hands, the workforce must evolve to match where the workers go, and that work is independent. Independents are becoming increasingly diverse. Between 2019 and 2022, the proportion of white independents fell from 84% to 77%, while African Americans doubled from 7% to 14%. Among the creator economy, those who earn money by creating and distributing digital content, the percentage is even higher, 20%. With hustle, there is flow. As the number of independents rise, more are reporting higher incomes, with some 4.4 million earning more than $100,000 in 2022. That’s up 16% from last year, and it comes on the heels of a 27% increase in 2021, due in part to the economy’s recovery from the pandemic. To obtain a copy of the full 2022 State of Independence study, please visit https://www.mbopartners.com/state-of-independence/. About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com​ Contact Details Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

November 30, 2022 09:00 AM Eastern Standard Time

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CORRECTION: Expansion of Pipeline to Mental Health

The Chicago School of Professional Psychology

Nearly half of U.S. psychologists in a new survey say they cannot meet the growing demand for services and three-quarters say they have longer waiting lists than before the pandemic. “This new survey confirms what we have already heard from patients: people are having a hard time accessing the mental health services they need,” said Dr. Michele Nealon, Psy.D., President of The Chicago School of Professional Psychology. “It is critical now more than ever to expand the pipeline for mental health professionals and promote integrated behavioral health into primary care.” The 2022 COVID-19 Practitioner Impact Survey of almost 2,300 psychologists by the American Psychological Association found that demand for treatment of anxiety and depression remained high for the third consecutive year, along with increased demand for treatment of stressor-related disorders, and substance use disorders. Six in 10 practitioners said they had no more openings for new patients, nearly half (46%) said they had been unable to meet treatment demand and nearly three quarters (72%) have longer waiting lists than before the pandemic. On average, psychologists reported being contacted by more than 15 potential new patients seeking care per month. Nearly eight in 10 psychologists (79%) said they had seen an increase in the number of patients with anxiety disorders since the start of the pandemic, and 66% had seen an increase in the demand for treatment for depression. Almost half (47%) said they had seen an increase in demand for substance use treatment (compared to 43% last year) and 64% had seen an increase in demand for trauma treatment (compared to 62% last year). 2021). Additionally, two-thirds of psychologists reported seeing an increase in symptom severity among patients in 2022. “The social, emotional, and economic effects of a pandemic are still with us and will be for quite some time. In addition, the stressors associated with inflation, social and racial inequities, political upheaval, and international tensions are creating an unsettled nation. At a time when mental health services are needed the most, we are struggling the most to meet those needs,” said Dr. Nealon. “Policy makers have to make a bigger investment in financial and programmatic support to ensure that everyone who seeks psychological services can find a professional who can understand and help them.” The Chicago School of Professional Psychology is a non-profit majority minority institution, educating 6,000 students at seven campuses in major metro areas around the national. Two of three identify as students of color, including a significant number of first-generation college students. About The Chicago School of Professional Psychology: Integrating theory with hands-on experience, The Chicago School of Professional Psychology provides education rooted in a commitment to innovation, service, and community for thousands of diverse students across the United States and globally. Founded in 1979, the nonprofit, regionally accredited university now features campuses in iconic locations across the country (Chicago, Southern California, Washington, D.C., New Orleans, Dallas) and online. To spark positive change in the world where it matters most, The Chicago School has continued to expand its educational offerings beyond the field of psychology to offer more than 30 degrees and certificates in the professional fields of health services, education, counseling, business, and more. Through its engaged professional model of education, commitment to diversity and inclusion, and an extensive network of domestic and international professional partnerships, The Chicago School’s students receive real-world training opportunities that reflect their future careers. The Chicago School is proud to be a part of TCS Education System, a nonprofit, integrated system of colleges and universities that works collaboratively to advance student success and community impact. To learn more, visit www.thechicagoschool.edu. Contact Details Vivien Hao +1 323-893-4743 vhao@thechicagoschool.edu

November 29, 2022 06:18 PM Eastern Standard Time

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Jon Harper Appointed as Chief Client Officer for Assembly Europe

Assembly

Global omnichannel media agency Assembly has elevated Jon Harper to a new role as Chief Client Officer for its European business. The role is the first of its kind for Assembly in the region, signaling the increasing importance of Client Experience & Leadership within the agency. Over the course of Jon’s 6-year tenure with Assembly, he has worked with clients including Lenovo, Ralph Lauren, Tommy Hilfiger, Calvin Klein, and Converse with great success, building strong relationships across the board. With his new appointment, Harper will be leading every step of the client relationship journey in the business for Europe. “Assembly has grown and evolved to become a true global force beyond digital media, leading the agency to win large omnichannel deals and expanding existing client relationships. Through this, we have identified the need to go further to support clients with a broader set of solutions at a high service level in order to promote growth in a constantly evolving media landscape. Our aim is to ensure clients have the best data, tech, and talent in the industry,” said Jon Harper, Chief Client Officer, Assembly Europe. Part of achieving this has been the creation of the Client Experience and Leadership pillar (CEL), led by Harper in Europe and other leaders across Assembly’s business. This ongoing investment focuses on driving new standards of creativity and improving the agency’s viewpoint on clients’ needs. This has included “brand immersion days” and stepping outside of standard client-agency interactions through hosting Q&A sessions all the way through to getting back to the basics by visiting brand stores and speaking to front-of-house staff to truly know the heart of each brand the agency works with. Jon added, “We firmly believe that everyone is a part of client services within the agency. That’s why we’re training everyone to be immersed in our clients’ brands – my goal is for all of our teams to have more dedicated client service time and to roll out our new global CEL toolkit to assist with this.” Assembly Europe’s Managing Director, Kate O’Mahony commented, “We are delighted about Jon’s elevation to Chief Client Officer. His rich experience and willingness to go above and beyond when it comes to getting to know our clients has proven fruitful. With Jon leading this division, we will continue to drive proactive relationships and deliver higher levels of innovation in connecting Assembly with our existing and future clients.” ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Contact Details Assembly Gunilla Huddleston, VP of Marketing, Europe gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 29, 2022 01:00 PM Eastern Standard Time

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