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Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness

Assembly

Global omnichannel media agency Assembly has named Joel Coppersmith to a new role as Global Director of Measurement & Effectiveness. Throughout his more than 3-year tenure at Assembly, Joel has worked alongside stakeholders across the agency to define and evolve our approach to measurement, and key to this new remit will be standardizing measurement and effectiveness strategy globally while staying agile to the change in the media and measurement landscape. There is more pressure than ever on CMOs and marketing leaders to drive performance, which has in turn increased the accountability of Marketing to deliver change and growth across businesses effectively. But with disparate media platforms, emerging media formats both on and offline, and changing privacy regulations, it’s a complex challenge – one Assembly is well positioned to solve. “We can offer clients answers to questions around the efficacy of their investment and the role their media budget is playing in delivering their brand and business objectives. Our focus is on equipping clients with strong, compelling arguments that they can use internally to explain the role that Marketing is playing and the value it's driving,” said Joel Coppersmith, Global Director of Measurement & Effectiveness. Assembly has dedicated time and investment towards bringing our measurement strategy to life across the agency, with Joel leading a significant effort to upskill and transform talent’s knowledge of the measurement landscape to have more informed, solution-oriented conversations with clients. And given the current economic climate, measurement is of even greater importance for marketers. Joel added, “With the challenging economic reality, paired with the disruptions to the online tracking environment via legislation and consumer pressure, there is a lot of uncertainty for businesses – this makes the need to prove the value of delivery even more crucial, making its way to the top of brands’ priority lists.” “The ‘Effectiveness’ part of the role is the crux of what we’re about. It’s about understanding why and how Performance and Brand media impacts consumer behavior, and how that drives growth for a business,” said Coppersmith. Assembly Managing Director of Europe, Kate O’Mahony, added, “Joel represents the very best of Assembly: embracing change, and driving progressive growth, which is how we think about our measurement and effectiveness strategy for clients. With Joel dedicated to this charge, we can help our clients and teams break through the complexities and ensure their marketing programs are adding the value to their businesses that they should be.” About Assembly: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 08, 2022 04:00 AM Eastern Standard Time

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Clean Room Primer Group Announces Speakers for Third Roadshow Event in San Francisco

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in San Francisco, California on Thursday, November 10, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The San Francisco event marks the third in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms. The headline speakers attending the San Francisco event include: Frederick Stanichev, Head of Sales, Habu Christine Grammier, Head of Solutions, LiveRamp Dave Chambers, Director, Partner Solutions, Claravine Chase Engstrom, Director, Strategic Solutions, InfoSum “We are excited to bring our Roadshow to the west coast with our third event in San Francisco. This technology is unique in that it requires deep collaboration from all sides of the industry - including brands, publishers, agencies and platforms. Our events are meant to bring some of this collaborative thinking to the forefront and help the industry better understand data clean rooms,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “ As we look forward, a more privacy-centric approach to advertising and marketing is critical as new regulations, platform changes and the third-party cookie demise become more prevalent.” The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October. Following this event, The Clean Room Primer will wrap up its inaugural roadshow with a final event on December 6th in Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. For more information and to register for the upcoming events, click here. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co. Contact Details Kite Hill PR Michael Kocher cleandata@kitehillpr.com

November 07, 2022 01:00 PM Eastern Standard Time

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READY FOR BUSINESS FUND IS DISTRIBUTING MORE THAN $200,000 IN CASH GRANTS TO 76 SMALL BUSINESSES IN WASHINGTON

Comcast Washington

SEATTLE, November 7, 2022 – The Ready for Business Fund – a relief program launched by GSBA, Washington State’s LGBTQ and allied chamber of commerce, and Comcast – is distributing $2,500 and $4,000 cash grants to 76 small businesses throughout Washington state. The Ready for Business Fund was founded in the summer of 2020 with an initial $100,000 investment from Comcast and designation of GSBA as the fund manager. To date, the fund has supported more than 200 small businesses in Washington with nearly $1 million in financial support and wraparound services. The Ready for Business Fund was renewed this year with an additional $75,000 in funding from Comcast and GSBA, reprising its role as the program and fund manager. Grants from the Ready for Business Fund will be made possible by more than $150,000 in additional donations from Pepsi, T-Mobile, US Bank, Meta, and Verity Credit Union and a $100,000 grant from King County. These funds will now support small business owners across all industries, including local restaurants, bookstores, bistros, shops and stores, which are an important part of the social fabric in our communities. “GSBA recognizes the importance of investing in the small businesses that are critical to a thriving community and economy,” said Ilona Lohrey, GSBA president and CEO. “We are proud to once again partner with Comcast to grow our Ready for Business Fund to support a diverse group of business owners who need our help now more than ever.” The Ready for Business Fund was created to support small businesses in Washington, especially those owned by LGBTQ people, Black, Indigenous and People of Color (BIPOC), and women, who are at greater risk in today’s uncertain economy. Grant recipients also include small businesses located in rural areas of Washington that lack proximity to resources. “We're grateful for our continued partnership with the GSBA to recognize so many resilient small businesses through the Ready for Business Fund,” said Diem Ly, Community Impact director, Comcast Washington. “We at Comcast believe and act on our shared value that ensuring equitable access to resources for BIPOC and LGBTQ-owned businesses means all of our communities and neighborhoods benefit in the long-run.” Feel free to adjust as you see fit! “Between recovery from the COVID-19 pandemic and concerns over inflation, our small businesses have faced some of the most difficult struggles over the last few years, and it is up to our community to step up and support them. That’s why partnerships like the one between King County, GSBA and Comcast are so imperative right now,” shared King County Councilmember Joe McDermott. GSBA assembled a selection committee consisting of diverse community and business leaders to evaluate the applications received. Notifications to grant applicants about the status of their application have begun and awards will be delivered beginning this week. All grant recipients will also receive wrap-around services, including GSBA membership and consulting. Ready for Business Fund grant recipients include: More information is available at theGSBA.org/ready-for-business. About GSBA Established in 1981, GSBA is Washington State's LGBTQ and allied chamber of commerce and is the largest of its kind in North America. The chamber represents over 1,400 small business, corporate, and nonprofit members who share the values of promoting diversity, equity, equality, and inclusion in the workplace. GSBA proudly serves as a connector across the region, bringing communities together through business while advocating for civil rights and small business. GSBA also promotes LGBTQ tourism through Travel Out Seattle, advocates for small businesses in Seattle’s Capitol Hill Neighborhood through the Capitol Hill Business Alliance (CHBA) and invests in the next generation of LGBTQ and allied leaders through the GSBA Scholarship & Education Fund. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Andy Colley Andy_Colley@Comcast.com Company Website https://www.thegsba.org/business-resources/ready-for-business

November 07, 2022 08:56 AM Pacific Standard Time

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Renovators and OPPO, the Always-on Innovators

OPPO

When people mention “innovation”, they often think of “technology”. While technology is the most dynamic element in innovation, art is also at the forefront of creation. Artists express themselves and reflect on the current trends in their own innovative way. SHENZHEN, CHINA - Media OutReach - 7 November 2022 - To support young artists, OPPO has organized the Renovators Emerging Artists Project for four consecutive years, encouraging and supporting original and experimental art and design creations under the theme of “Art & Tech”. A Summer Night, by Shi Ziyuan In this year’s OPPO Renovators Emerging Artists Project, young artist Shi Ziyuan’s installation A Summer Night won the top prize in the Future Renovators category. A Summer Night is a mechanical device that creates and presents various types of sound, creating an imaginary world in listeners’ mind. Drawing on scenes from a well-known Chinese classical prose, Kouji (Oral Stunts), Shi Ziyuan connects a variety of sounds in her artwork, creating virtual scenes and events, such as “insects chirping on a summer night, people sleeping soundly, houses on fire, people fleeing”. At the same time, a page-turning device is placed to the side to give visitors visual hints and help the viewer think of the link between the visual and auditory contrasts. The idea of “breaking down stereotypes and encouraging people to explore more possibilities in what surrounds them” is what Shi Ziyuan wants to convey through A Summer Night. It is also her thoughts of “innovation”—only by thinking out of the box or even acting against experience can we see more possibilities and innovations. A Summer Night, by Shi Ziyuan How can we make breakthroughs and strive for innovation? As a leading global technology brand, OPPO has some unique insights. Does an electronic screen have to be fixed in size? New materials and technologies can help you break the shackles of imagination. After years of research, OPPO launched innovative products like the OPPO X 2021 rollable phone which unfolds like a scroll, and the OPPO Find N, a folding phone with a unique size and stunning appearance. Do XR glasses have to be a replica of normal glasses? With feather-light and sleek design that is truly a sight to behold, OPPO Air Glass proves that smart device can be both functional and beautiful. Does a phone’s rear design only allow for straight lines? Curves are more elegant and natural. Since the Find X3 series, OPPO has used volcano-shaped designs to create a more organic look. As product of the smartphone series that highlights personality and trendiness, OPPO Reno8 Pro 5G features a Streamlined Unibody Design, which is the first time in this series. Using a special high-temperature, high-pressure hot forging process, coupled with nanometer-scale polishing steps, OPPO creates a smooth 75-degree micro-arc transition around the camera on the integrated streamlined glass back cover. The seamless design makes the phone comfortable to hold while also fitting OPPO’s innovative and elegant design aesthetic. Back cover of OPPO Reno8 Pro 5G Technology evolves over time, pushing design and art forward while also constantly renewing itself. The emergence of the “metaverse” has given Luo Langyi, whose major is the digital media art, a sense of freshness that he has never felt before—not only in terms of the novelty of the form but also in the fact that virtual worlds have opened up more possibilities for breaking the shackles of reality. The individual initiative and creativity empowered by technological innovation dissolve the feeling of powerlessness in the face of changes. Under current technological trends, we can either be swept along or embrace innovation. “If we were no longer restricted by physical space, both creation and life would become more attractive.” Luo Langyi believes that the “crisis” of spatial blockage inspired her to create the OPPO—AR Urban Community, which won the Renovators Creativity Award in the 2022 Renovators Emerging Artists Project. Her artwork was a world modeled on real cities, where users can choose the city they actually live in or the city they dream of living in, while those who enter the same city will become residents of one community. There are four avatar roles to choose from in this AR City Community, including the “protector” who runs the infrastructure of the community, the “builder” who carries out city construction and community governance, the “researcher” who questions the known world, and “explorers” who are constantly chasing the unknown and the future. Through this AR artwork, she hopes to allow OPPO users worldwide to break away from the trivialities of everyday life, reimagine themselves in this urban community, explore independently, and create freely. OPPO—AR Urban Community, by Luo Langyi Similarly, to meet young generation’s need of exploration and self-expression, OPPO Reno8 series is equipped with cutting-edge technology to provide better user experience in terms of design and functionality. Designed to be a Portrait Expert in every aspect, Reno8 Pro 5G is equipped with OPPO’s first self-developed, dedicated imaging NPU, MariSilicon X. With the support of MariSilicon X’s powerful image processing capabilities, Reno8 Pro 5G delivers a series of innovative camera features, including 4K video shooting to help users shoot ultra-clear portraits in very challenging scenarios. In addition to optimized functionality, OPPO Reno8 series also places greater emphasis on design innovation and personality. OPPO Reno8 Pro 5G draws inspiration from porcelain glaze techniques to add a further touch of elegance to the back cover. The Glazed Green features a soothing gorgeous green tone to add a natural, organic feel that is visually relaxing. The Shimmer Gold color of OPPO Reno8 5G inherits the unique OPPO Glow process to create a refreshing feeling of rich textures and vivid color variations while also protecting the phone from fingerprints and other unwanted marks. At the same time, it has a gold base color with a gradient to create a sparkly color. It’s impressive with a stellar personality. Shimmer Gold color of OPPO Reno8 5G From its inception, the Renovators Emerging Artists Project has been closely linked to OPPO Reno series. Whether it is a product or an art contest, they carry the genes of the younger generation, aiming to empower young people to better create, express themselves, and enjoy technology and life. As technology and art complement each other, young artists and OPPO Reno series share the same passion for innovation. Together with young creators, OPPO looks forward to bringing the beauty of technology and art to more people around the world. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO OPPO International PR Team press@oppo.com

November 07, 2022 05:17 AM Eastern Standard Time

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THE INDO-AMERICAN ARTS COUNCIL ANNOUNCES ANNUAL WEEKLONG LITERARY FESTIVAL

IAAC

- In Its 8th Year, the IAAC Literary Festival offers an intimate interaction with the leading minds and works of authors and poets writing about the Indian experience - The Indo-American Arts Council ( IAAC ), the organization dedicated to celebrating and showcasing the arts in North America, announced today the lineup for its eighth annual Literary Festival on November 7-13, 2022, in New York. Notable speakers, making in-person appearances at the Caelum Gallery (526 W 26th St.) in NY’s renowned Chelsea neighborhood, include Padma Shri, Barkha Dutt, Priya Kumari and Raza Mir. In continuation of its honored tradition, IAAC will also host a live Poetry Panel headlining Arundhathi Subramaniam and moderated by poetry curator, Dr. Ravi Shankar. Prior to the in-person weekend events, there will be a series of virtual events hosted on Facebook and YouTube each evening starting November 7-11 at 6:30 p.m. ET, which will feature ten writers including Nobel Peace Prize winner Kailash Satyarthi; London-based restaurateur and Netflix’s “Chef’s Table” star, Asma Khan with Michelin Chef Vikas Khanna - author of the world’s first “phygital” (physical and digital) cookbook; plus, actress, dancer and choreographer, Rukmini Vijayakumar. This series also includes a dedicated Children’s Literary Panel on Tuesday, November 8, 2022 which will showcase readings of “When Blackbirds Fly” by Hannah Lalhlanpuii and “Jamlo Walks” by Samina Mishra. "IAAC's Literary Festival showcases writers who bring stories of the Indian experience and ethos to the world. Even as they set new standards of literary excellence, they excite our imagination and shape humanity's future through their thought leadership. The festival attendees will become part of extraordinary conversations. Supporting the festival will be a stellar group of moderators who themselves are literary luminaries. As always there will be a focus on first time regional translations, children's literature and poetry," said Rakesh Kaul, Vice Chairman, IAAC. IAAC’s literary festival will be an intense two-day immersive experience featuring thought-provoking conversations, readings and discussions of stories told by courageous authors. Each authors' skill and expertise cover a wide range of civilizational and cultural topics including archeology, design, dance, history, compassion, wonder and the culinary arts. A panel of four poets will showcase powerful word-play that will make imaginations soar and speak directly to hearts, young and old. Refreshments, breakfast and lunch will be served, wine and cheese will accompany the poetry session. The festival wraps on a high note with the Annual Gala on November 13th. “At IAAC, we pride ourselves on our ability to seek out and find foundational storytellers who are not only noteworthy for their skill with language but whose seminal works also weave remarkable narratives that shape the world around them. This year is no exception; I have had the privilege to work with a dedicated team of literature lovers whose hard work and energy made this festival possible,” said Preethi Urs, Literary Festival Director, IAAC. A full list of writers and featured works below. For the full schedule with dates, times and moderators, please visit IAAC.us. Virtual Events (November 7-11): Kailash Satyarthi's greater body of work Ammu: Indian Home Cooking to Nourish your Soul (Interlink Books, May 2022) by Asma Khan Sacred Foods of India in NFT format (Akshaya, June 2022) by Vikas Khanna His Holiness the Dalai Lama in 100 Anecdotes (India Penguin, December 2022) by Arthy Muthanna Singh and Mamta Nainy The Dalai Lama: Leadership and the Power of Compassion (Interlink Books, November 2022) by Ginger Chih which includes a forward by His Holiness the Fourteenth Dalai Lama Finding Shiva: An Inner Journey of the Performative Experience (INDIC, 2021) by Rukmini Vijayakumar Virtual Children’s Panel: When Blackbirds Fly (Duckbill, February 2022) by Hannah Lalhlanpuii Jamlo Walks (India Puffin, September 2021) by Samina Mishra Somnath Hore: Wounds (Art1st, August 2021) conceptualized by Ritu Khoda, written by Likla Lall and featuring illustrator, Kripa (additionally, featuring in-person on November 13) In-Person Events (November 12-13): The Way of the Goddess: Daily Rituals to Awaken Your Inner Warrior and Discover Your True Self (TarcherPerigee, September 2022) by Ananta Ripa Ajmera Tata's Leadership Experiment: The Story of the Tata Administrative Service (HarperBusiness, August 2022) by Bharat Wakhlu, Mukund Rajan, Sonu Bhasin TO HELL AND BACK: Humans of COVID (Juggernaut, February 2022) by Barkha Dutt The Greatest Telugu Stories Ever Told (Rupa, March 2022) translated by Tamraparni Dasu and Dasu Krishnamoorty A Country Called Childhood: A Memoir (Aleph Book Company, July 2022) by Deepti Naval [Block] Chain Reaction - The Future of How We Live and Work (Soul Excellence Publishing, January 2022) by Elizebeth Varghese Tomb of Sand: A Novel by Geetanjali Shree (Tilted Axis Press, August 2021), translated by Daisy Rockwell Shehnai Virtuoso and Other Stories by Dhumketu (Deep Vellum Publishing, July 2022) translated by Jenny Bhatt Rajaraja Chola: King of Kings (Aleph Book Company, November 2022) by Kamini Dandapani Dava Shastri's Last Day (Grand Central Publishing, November 2021) by Kirthana Ramisetti A Matter of Trust (HarperCollins India, July 2021) by Meenakshi Ahamed The View from the Very Best House in Town (Walker Books US, February 2022) by Meera Trehan The Soul Catcher (Bodes Well Publishing, September 2021) by Monica Bhide Mirror Made of Rain (The Unnamed Press, May 2022) by Naheed Phiroze Patel The Candid Life of Meena Dave (Lake Union Publishing, June 2022) by Namrata Patel People of the Indus (India Penguin, November 2022) by Nikhil Gulati Leaf Talks Peace - Buddha's Message of Harmony (Eternal Tree Books, May 2022) by Priya Kumari Talent: The Market Cap Multiplier (Ideapress Publishing, January 2022) by Ram Charan and Anish Batlaw Murder at the Mushaira: A Novel (Rupa Publications India, January 2021) by Raza Mir Smashing the Patriarchy: A Guide for the 21st-Century Indian Woman (Rupa, November, 2021) by Sindhu Rajasekaran KALA - Essays on Contemporary Design Aesthetics (Times Group Books, 2020) edited by Padma Shri Sunita Kohli Somnath Hore: Wounds (Art1st, August 2021) conceptualized by Ritu Khoda, written by Likla Lall and featuring illustrator, Kripa Notable International Poets: Love Without a Story (Westland, April 2019) by Arundhathi Subramaniam My Body Lives Like a Threat (Flowersong Press, January 2022) by Megha Sood Time Regime (Gaudy Boy, March 2022) by Jhani Randhawa Singing in the Dark (Vintage Books, October 2020) edited by Nishi Chawla and K Satchidanandan Attendance Details: For a complete calendar of events between on November 7-13, 2022, visit https://iaac.us/iaac-literary-festival-2022/ RSVP for both in-person and online events at: https://www.eventbrite.com/e/iaac-literary-festival-2022-tickets-446199724387 Social Media for IAAC: Facebook: https://www.facebook.com/iaac.us YouTube: https://www.youtube.com/channel/UC7XldGWApKYy-IvQPapxFJg Twitter: https://twitter.com/IAArtsCouncil Instagram: https://www.instagram.com/iaacny Hashtag: #IAACLitFest For a full press kit including photos and posters: https://drive.google.com/drive/folders/1DtbCXBSbA25yTQmf7vfMEWcdWFOGszA-?usp=sharing For IAAC Suman Gollamudi, Executive Director, Indo-American Arts Council suman.gn@iaac.us About Indo-American Arts Council (IAAC): The IAAC supports all the artistic disciplines in classical, fusion, folk and innovative forms influenced by the arts of India. We work cooperatively with colleagues around the U.S. to broaden our collective audiences and to create a network for shared information, resources and funding. Our focus is to help artists and art organizations in North America as well as to facilitate artists from India to exhibit, perform and produce their work here. The IAAC is a 501(c)(3) tax-exempt organization. All donations are tax-deductible to the fullest extent allowable by law. For information, please visit www.iaac.us. For a full press kit including photos and posters: https://drive.google.com/drive/folders/1DtbCXBSbA25yTQmf7vfMEWcdWFOGszA-?usp=sharing Contact Details Indo-American Arts Council Suman Gollamudi, Executive Director suman.gn@iaac.us

November 02, 2022 04:57 PM Eastern Daylight Time

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PRGN Appoints Natacha Clarac EMEA Regional Vice President

Public Relations Global Network

The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, who previously served in the position. PRGN is one of the largest global networks of independent public relations and communications agencies. The appointment was made by the PRGN Executive Committee at the network’s Asia Summit Conference and Fall Meeting in Singapore, where member agency owners gathered to exchange knowledge and views on challenges and opportunities for the global communications market. “Natacha Clarac is a powerhouse in public affairs, communications and consulting in Brussels and throughout Europe,” said PRGN President David Fuscus, who is President and CEO of Xenophon Strategies, Inc. in Washington, D.C. “She and Athenora Consulting are long standing members of the Public Relations Global Network, and we are fortunate to have her as our new Regional Vice President for Europe, the Middle East and Africa.” A French native, Natacha Clarac is general director of Brussels-based independent public affairs consultancy Athenora Consulting, which counsels leading European companies on impacts of new policies developed by European Union institutions. Founded in 2003, Athenora Consulting works with companies mostly in the fields of banking, insurance and financial services, energy and utilities, tech and digital, healthcare, transport, environment and trade. The firm calls transparency, professionalism, and a strong ethical vision as its core values and its motto is “sustainable lobbying with positive impacts”. A member of PRGN since 2007, Athenora builds strategies that help clients participate in the EU decision-making process at all levels, with solid content. “Since the beginning of our PRGN adventure, I have met bright peers across the world and experienced continuous growth of the network, while keeping its original spirit of sharing, learning and creating value,” said Natacha Clarac. “I am extremely excited and honored to promote the EMEA region. I will work with passion and commitment to generate new business perspectives and strengthen our ties, despite our wide diversity that I consider as a source of incredible human wealth.” In her new role as RVP for EMEA, Natacha will work with PRGN member agencies operating in Europe, Middle East and Africa to enhance communication, improve coordination and drive momentum on the regional level. She will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit member agencies and PRGN’s clients around the world. A European at heart and a lobbyist in Brussels for nearly 20 years, Natacha says she chose to be a lobbyist to engage in the construction of a common space that goes beyond national realities and offers solutions of general interest. Committed to promoting ethical and professional lobbying to build a better society thanks to mutual dialogues, Natacha enjoys designing and implementing smart lobbying strategies to achieve objectives and overcome challenges. Graduated from Sciences Po Aix and the Institute of European Studies in Brussels, Natacha also obtained an MBA from the IAE of Aix-en-Provence in France. She gives lectures on European lobbying at various prestigious colleges and universities in France. About the Public Relations Global Network PRGN is an international network with 53 agency members in 35 countries in North & South America, Europe, The Middle East, Asia and Australasia. PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks. Companies or organizations interested in the services of PRGN’s local agency network can visit the agency directory section of the PRGN website or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information. Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile at david.wills@mediaprofile.com Contact Details Public Relations Global Network (PRGN) Gabor Jelinek +36 30 162 8910 gabor.jelinek@prgn.com Company Website https://prgn.com

November 02, 2022 09:43 AM Eastern Daylight Time

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GoBubble and World-Cup Winner-backed Striver Launch Partnership to Tackle Online Abuse

GoBubble Media Centre

SPORTS stars and fans can safely interact thanks to a partnership with World Cup Winners, Striver, and global AI provider GoBubble. Striver, which is the brainchild of Entrepreneur Tim Chase and international football legends Gilberto Silva and Roberto Carlos, is a user-generated content platform that aims to change the way people use social media by creating a toxicity-free online environment that allows users to engage in meaningful discussions and share their progressing talents, without the fear of online abuse and bullying. Safety is the core ingredient and Striver selected global AI provider GoBubble after extensive market assessment. Online safety and protecting users from digital harm are of huge importance, ensuring that user profiles, user-generated content, and comments are moderated. GoBubble are pioneers in content moderation technology with their Emotion AI. Instead of keywords or context analysis, Emotion AI scans for UGB (user-generated behaviour) across multiple languages in text, image, video, audio, and emojis to identify and block toxic and potentially harmful content. Co-Founder and CEO at the majority female-run GoBubble, Danielle Platten, said: “We’re proud of the global impact Emotion AI is having in reducing revenue-harming experiences in platforms and saving the human cost of toxic content, for both users and the need for human moderators. “It’s wonderful to unveil the power of Emotion AI at Web Summit through its integration with Striver. We’ve already seen a massive impact from supporting clients in esports, gaming, sports, and corporates, so to be able to help future generations of football enthusiasts in this way is fantastic.” Tim Chase, Striver CEO, said: “For us, there was only one provider we wanted to work with, GoBubble. Their pedigree in innovation and the fact we can use their easy system to build our own content moderation AI meant we could achieve our ambition of changing the way people use social media, creating new ways for fans to interact with their heroes and giving users an online community where they can share their talents without the fear of being abused. Using GoBubble’s Emotion AI we have been able to gamify sentiment, allowing users to build a sentiment rating based on their positive interactions on the platform.” GoBubble’s global-patent-pending AI offers above 90% accuracy (market average is between 70 and 80%) and is fully bespoke to a client. They have the user-friendly building blocks to know they can shape their very own AI to support their commercial objectives. All this includes a personalised analytics dashboard for a deeper understanding of the sentiment within their platform. The technology was created to address the ever-increasing issue of online abuse, by experts in the field of digital safeguarding, law enforcement, online trust and safety, and big tech including Google, Facebook, and Twitter. About GoBubble GoBubble’s Emotion AI technology helps organisations around the globe to create safer, healthier, kinder digital communities. The company is majority female-run, with the Chair and CEO being Danielle Platten (Global Tech Entrepreneur and former Safety Advisor Member at Twitter) and Patricia Cartes-Andres as Board Advisor for Trust and Safety (former Head of Trust and Safety at Twitter, Facebook and previously Google). Facebook’s first Director of Public Policy, Tim Sparapani, is Board Legal Consultant and Co-Founder and Innovation Lead Henry Platten was previously a Police Sergeant and is a global digital safeguarding specialist and Safeguarding Advisor to the Global Esports Federation. Twitter @GoBubbleTeam LinkedIn https://www.linkedin.com/company/gobubble Instagram @GoBubbleTeam For GoBubble media enquiries or for more information about the tech, please contact GoBubble - Chief Communications Officer, Laura Watson at laura@gobubblehq.com or +44 (0)7379 388 110 (UK) Contact Details GoBubble Laura Watson - GoBubble - Chief Communications Officer +44 7379 388110 laura@gobubblehq.com

November 02, 2022 04:30 AM Eastern Daylight Time

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Minuteman Press Florida Franchise Owners Celebrate 15-plus Years in Business

Minuteman Press International Inc

Minuteman Press International is proud to acknowledge the following franchisees in Florida who are celebrating 15 years in business. Below you will find their insights on owning a business as well as their advice to other aspiring entrepreneurs and Minuteman Press franchise owners. Kathy Collier Alford Minuteman Press, Town ‘n’ Country, FL “I am not sure where 15 years has gone. Before I opened my shop in November 2007, I was in retail management for 25 years opening new markets all over the country. When I decided to do something different, all I knew is that I wanted to work for myself. Minuteman Press was in the Entrepreneur Franchise 500 and looked interesting. My brother originally brought Minuteman Press to my attention as I would have never thought about owning a print shop because I did not know anything about the industry. We contacted the Florida Regional VP, went on a few shop tours, and here I am 15 years later! In the beginning, Minuteman Press has a system for growing your business, and I followed it. You must get plugged in! I did not even know what networking meant. I joined and visited various local groups and met so many people in the beginning that I still print for today. I joined a Chamber of Commerce; I got involved in philanthropy groups that I never had time for in my corporate life. I got involved in the community around my shop, and all of these experiences have been super rewarding. I would never have thought that owning my own printing franchise could help me grow as a person. I learned about all of these amazing things that I did not even know were going on, and I feel super blessed. Minuteman Press also has systems in place to help with pricing and growing my customer base. The Minuteman Press FLEX software has helped tremendously; FLEX has taken us to a whole new level of technology, pricing, emailing, invoicing, etc. If I was to dole out any advice to a new owner it would be to: Teach your staff customer service and treat them right; you cannot do this alone (they are part of my family) Get to know your neighborhood, join groups, and get involved Do the things that have worked that Minuteman Press has already proven can work Build relationships and customer referrals (referrals are the best compliments you can get) Use SEO to your advantage Work hard and you will earn it!” Ken & Lisa Rose Minuteman Press, Clermont, FL Ken Rose is the former Co-Director of Training for Minuteman Press International. Ken and his wife Lisa moved to Florida and from Long Island and they have now owned Minuteman Press in Clermont for 15+ years. Ken shares the following advice that carried over from his time at Minuteman Press International that has helped him achieve success and longevity over the years as a Minuteman Press franchisee: No matter what is going on, you have to have a positive attitude Plan your day the night before and arrive early Do what you say you’re going to do, and do it (Roy Titus, co-founder, Minuteman Press International) Be proud of what you do & always tell people who you are & what you do (Roy Titus) Be active in the community through clubs and organizations, and be visible Pay yourself a fair wage (Roy Titus) Jeff Reich Minuteman Press, Cape Coral, FL Jeff Reich has been the owner of Minuteman Press in Cape Coral, FL for 15+ years. Short and sweet, the advice Jeff shares is as follows: Understand your customers' expectations and exceed them Be persistent Deliver great quality In congratulating these owners, Florida Regional Vice President Larry Trimble says, “I am thrilled to be able to celebrate these impressive milestones with Kathy, Ken & Lisa, and Jeff as well as all of the incredible Minuteman Press franchisees across Florida who have achieved such accomplishments. It is a pleasure to be able to support them with their businesses and I look forward to continuing to do so.” For more information on #1 rated Minuteman Press franchise opportunities and to see more Minuteman Press franchise reviews, visit https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 01, 2022 10:00 AM Eastern Daylight Time

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Black Women, Breast Cancer and the Tests That Can Save Lives

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/13nWSPuDIAs The death rate from breast cancer continues to decline, according to a new report from the American Cancer Society. But there's a wide, worrisome gap in Black women's outcomes that remains unchanged. Black women are more likely to die from breast cancer than white women. While breast cancer incidence rates among Black and white women are close, mortality rates are markedly different, with Black women having a 41% higher death rate from breast cancer. Black women are disproportionally affected by more aggressive breast cancers because of their biology. A recent study showed that Black women are significantly more likely to have genomically High Risk tumors compared to white women, despite having the same clinical factors. This means that, all other things the same – right down to their age and the size of their tumors – the Black women in the study were more likely to have a more aggressive type of cancer. The way we can address some of these disparities is through genomic tests like MammaPrint and BluePrint, which look at 150 important genes within a tumor to estimate the risk of recurrence of that cancer. The number of genes/RNA analyzed by MammaPrint and BluePrint is higher than any other test, and captures the diversity of pathways that allows for consistent results regardless of race and ethnicity. With that information, we as physicians can make more informed decisions with our patients about what their optimal treatment plan should be. There are a few available genomic tests utilized in the clinic to guide discussions around chemotherapy benefit. One example is MammaPrint/BluePrint which are the most comprehensive tests with the most consistent results across diverse groups of patients, compared to other tests. In addition, only the BluePrint test can catch tumor subtypes that may look less dangerous, but actually behave more like triple negative breast cancer when you further classify. This is a very aggressive kind of cancer, that is over-represented among Black women. It is very important the gene expression profiling result a woman receives about her tumor is consistent and reliable regardless of her ethnicity and race, like MammaPrint and BluePrint’s. Studies showing mis-categorization of risk in minority populations due to under-representation of these patients in genomic studies and clinical trials that lead to the approval of these tests is alarming. Every woman with breast cancer has the right to know the correct and clear biological information from her tumor, regardless of her skin color, so she can make timely decisions about her treatment with her care team. For more information about gene expression profiling, including resources that can help you talk to your doctor to make sure the test being offered will work best and most accurately for you, go to Agendia.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 01, 2022 10:00 AM Eastern Daylight Time

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