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Pollen VC announces new financial tools to level the playing field among mobile ad networks

Pollen VC

Fintech lender Pollen VC, a leading provider of revolving credit facilities to app and game developers, today announced a new online calculator to compare CPMs (cost per thousand impressions of an advert) from different advertising networks on a level playing field based on their payment terms. The payment terms of mobile ad networks differ vastly, with most networks offering terms between Net 15 and Net 60 days. In other words, depending on the network, app and game publishers receive payment between 15 and 60 days from the end of the month when the impression was served. Publishers are rightly focused on achieving the highest CPMs for their ad inventory but are consistently overlooking the financial impact on their business caused by the lengthy and non-standard payment cycles. Specifically, the opportunity cost of not being able to reinvest proceeds from ad revenue into additional user acquisition. This can result in money being left on the table for publishers and missed revenues for advertising networks. Martin Macmillan, CEO & Founder at Pollen VC commented: “Real time app bidding is a big step forward for the mobile app industry. The mobile ads market is evolving from one historically plagued by lack of transparency and manual operational overhead, to a new world order which moves towards a real-time bidding auction for ad impressions which squeezes out many of the inefficiencies out of the previous model.” “But as the bidding model continues to evolve, savvy media buyers and ad monetization managers need to better understand their underlying financial dynamics, and how they can better optimize their growth opportunities. Many publishers are leaving money on the table by not taking the time to understand these underlying financial dynamics.” Time value of money A $10 CPM that pays out in 90 days is less valuable than a $10 CPM that pays out in 7 days. If a publisher has to wait an additional 83 days, they are missing out on the opportunity to reinvest that cash into customer/traffic acquisitions that could generate a positive ROI. In order to compare ad CPMs on a level playing field, the actual days until payment needs to be taken into account. This is achieved by applying a discount factor based on days until funds will be received and a known cost of capital. The resulting number – the discounted CPM or dCPM - is the value to the company today, assuming it had to pay to borrow the money until the ad networks ultimately paid out. Martin Macmillan added: “The dCPM calculator will allow publishers to compare ad networks on a level playing field and look beyond just the headline CPM, applying some financial discipline to look more rigorously at the true CPMs generated at a financial level.The most important factor to consider is the opportunity cost to the publishers. It may only be a few cents difference in headline CPM but could make a huge difference to the publisher who is kept waiting before reinvesting back into more user acquisition or traffic to their website.” In the new world of real time bidding, publishers are focussed on achieving the highest CPMs but are often disconnected from their finance teams, they focus on the headline CPMs as opposed to considering when their “trade” will actually settle, thus not seeing the full picture. Understanding dCPM as a metric can help publishers make better informed choices about whose ads they prioritize when using dCPM as their primary metric. Bridging the Gap Financially savvy publishers often put in place revolving credit facilities which can effectively accelerate the payout terms of the advertising networks onto a weekly cycle, allowing them to increase their pace of customer acquisition without relying on external capital. This helps to effectively normalise the payment terms across networks and drastically reduce inertia caused by long payment delays, enabling faster reinvestment and capital efficient growth. About Pollen VC Pollen VC provides flexible credit facilities to app and game developers using a data-driven lending model which is designed from the ground up for the app economy. Based in San Francisco and London, we help developers all over the world to take control of their finances and grow their business in a capital efficient way. Our team includes structured credit, capital markets and performance marketing specialists with in-depth knowledge of the mobile app and gaming market and the growth challenges faced. Pollen VC is backed by a group of leading private and institutional fintech investors, and has diverse sources of liquidity spanning private and institutional capital providers in Europe and North America. Contact Details www.pollen.vc Bilal Mahmoood +44 7714 007257 bilal@pollen.vc Company Website https://pollen.vc

September 20, 2021 09:00 AM Eastern Daylight Time

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How Well Do States Support Small Businesses?

YourUpdateTV

The 2021 Small Business Friendliness Survey results are in from Thumbtack, the only app homeowners need to care for their home. This year, they heard from more than 3,600 small business owners in the home maintenance and construction industries as well as events, lessons, and business services who evaluated federal, state, and local governments on their experiences over the past year and the support they received. In addition, Thumbtack surveyed over 1,150 Americans to learn about the actions they’ve taken to champion local businesses. Recently, David Steckel, Home Expert at Thumbtack, participated in a nationwide satellite media tour to discuss the survey results and much more. A video accompanying this announcement is available at: https://youtu.be/XxtlN7bIbPw Cities and states across the U.S. received grades from “A+” to “F” on overall friendliness as well as several other factors including regulations, taxes, training opportunities and more. Here are some of the highlights: Overall Friendliest States for Small Businesses: Maine – A+ New Hampshire – A+ North Carolina – A+ Florida – A Georgia – A- Overall Friendliest Cities for Small Businesses: Jacksonville, FL – A+ Salt Lake City, UT – A+ Orlando, FL – A Baltimore, MD – A Seattle, WA – A- Female-Owned State Support Rank: Maryland – A+ Washington – A+ Massachusetts – A- Georgia – A- Virginia – B- BIPOC-Owned State Support Rank: Virginia – A+ Florida – A+ Maryland – A+ Georgia – A+ New York – A+ For more survey results and to explore services, visit Thumbtack.com About David Steckel: David Steckel is a Home Expert at Thumbtack, with 15 years of experience in the home building industry. At Thumbtack, he provides homeowners with the guidance they need to better plan, budget, and complete home maintenance projects. As a licensed general contractor, David has experience in custom home building as well as residential and commercial building maintenance. Prior to his role at Thumbtack, David founded Setter, a subscription-based home maintenance and repair service. About Thumbtack: Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes — confidently knowing what to do, when to do it, and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain, and improve their most valuable asset. Hundreds of thousands of local service professionals, from painters and plumbers to photographers and math tutors, use the Thumbtack platform to grow their business each year. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 17, 2021 05:25 PM Eastern Daylight Time

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DONORSTRUST LAUNCHES GIVING VENTURES PODCAST

Donors Trust

This week the team at DonorsTrust, a donor-advised fund committed to encouraging philanthropic giving and protecting donor intent, launched a new podcast focusing on philanthropy. The Giving Ventures podcast explores innovative projects and problem-solving initiatives made possible by support from DonorsTrust account holders. “We are excited to provide a forum where donors with a pro-liberty mindset can learn more about great work on exciting projects that may otherwise get missed,” explained Peter Lipsett, Vice President at DonorsTrust and Giving Ventures host. “My colleagues and I regularly engage with groups aiming to limit government, grow personal responsibility, and strengthen free enterprise. The podcast allows us to share insights and ideas from these conversations, ideally leading to even more philanthropic activity.” Giving Ventures is available on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, and directly from the DonorsTrust website. “The Giving Ventures podcast will feature a variety of people, initiatives, and nonprofits dedicated to making the world a better, freer place thanks to the ongoing generosity of the DonorsTrust donor community,” Lipsett continued. “We look forward to using this new avenue to connect givers with the causes and projects they care about most.” In the first episode, “ New Approaches to Reducing Poverty,” Peter Lipsett talks with three leaders tackling innovative free-market solutions to this age-old problem. Guests for the inaugural episode include: Randy Hicks, president, and chief executive officer of the Georgia Center for Opportunity, discusses the ways the organization is combating poverty in the Peach State. Matt Warner, president of Atlas Network and director of its Human Dignity and Freedom Project, shares what his organization is doing to curb poverty at home and abroad. Graham Walker, executive director of the Oakland, California-based Independent Institute, shares how his organization is tackling homelessness and poverty in the Golden State. “Our first episode of Giving Ventures will get your mind racing about all the possibilities for new philanthropic partnerships and open your eyes to the ways our donors and grantees are changing the world for the better,” Lipsett said. “Future episodes will surely do the same.” About Giving Ventures: As the landscape of nonprofits continues to grow, trying to stay current on all the good work going on can be overwhelming – especially if you target your support to efforts that help reduce government’s size and people’s dependence on it. Twice a month, the Giving Ventures podcast will highlight several non-profit efforts, initiatives, and projects that leverage private philanthropy to solve public problems. Giving Ventures is produced by Peter Lipsett and Carolyn Bolton with music from Zapsplat.com About DonorsTrust: Established in 1999 as a 501(c)(3) public charity, DonorsTrust is a community of donors devoted to creating a better future. Our donors support charities they believe protect our Nation’s constitutional liberties and strengthen civil society through private institutions rather than with government programs. Our boutique size lets us offer our donors personal attention and advice that helps them achieve their philanthropic goals. We ensure that our donors’ intentions are protected and offer them a simple, effective, and tax-advantaged way to give. Since its inception, DonorsTrust has granted out over $1.5 billion to over 4,000 charities that protect our constitutional liberties and strengthen civil society without government funding. ### Please visit http://www.donorstrust.org For more information DonorsTrust and Giving Ventures Podcast, or to schedule an interview please contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.donorstrust.org/

September 16, 2021 11:10 AM Eastern Daylight Time

Investis Digital Publishes Critical Cyber Security Guide for C-Suite Leaders to Consider When Planning their Ransomware Attack Prevention Strategies

Investis Digital

Investis Digital, a leading global digital communications company, announced the release of CyberSecurity and the C-Suite, a new guide that helps senior leaders learn how to take ownership of corporate cybersecurity threats such as ransomware. The report includes actionable advice on how C-level leaders can prepare their companies to fight ransomware attacks, ranging from training employees to choose the right information technology resources required. The guide includes a series of questions to help businesses evaluate their next steps in fighting cybersecurity threats, including requirements for their hosting and application providers to gauge their preparedness in protecting online corporate assets. The guide also discusses the repercussions suffered by businesses that have been victimized by ransomware attacks. “Businesses everywhere are under siege. Malicious parties are unleashing havoc seemingly every day by hacking corporate websites—sometimes for ransom and sometimes for no other reason than to damage a company’s reputations”, said David Corchado, Chief Digital Officer. “Making Cyber security a priority is paramount to not only ensure business continuity but also protecting your entire business before it is too late.” The report also includes a special section devoted to educating chief executive officers on what to look for in a successful chief information security officer (CISO). The recent spike in ransomware attacks has cast a spotlight on his crucial C-suite leader, who is being challenged to take on a more critical role in instilling a culture of cybersecurity awareness and vigilance in the organization. But chief executive officers need to understand how the role of the CISO has changed in order to empower the CISO to step up to the role of “chief guardian.” This guide could not be timelier as the World Economic Forum's Global Risks Report 2021 states that cyber risks continue to rank as a top global risk. Leveraging this guide will be crucial to elevating cybersecurity as a strategic business issue which only 16% of executives say their organizations are well prepared to deal with. The report is based on Investis Digital's own experience managing the global cybersecurity needs of clients through Investis Digital's Connect.ID technology and 24/7 service. Read the full report: Cybersecurity and the C-Suite. Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com Contact Details Investis Digital MaryAlina Vettichira-Mathew MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

September 16, 2021 09:32 AM Eastern Daylight Time

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How the Airbnb Community is Supporting Afghan Refugees

YourUpdateTV

Over the past several years, the Airbnb community has opened thousands of doors to those in need. Airbnb.org -- an independent 501(c)(3) nonprofit organization dedicated to facilitating temporary stays for people in moments of crisis -- has helped to shelter those displaced by natural disasters, and offered hundreds of thousands of places to stay and peace of mind to frontline workers at the height of the COVID-19 pandemic. Recently, Airbnb.org Host and Member of the Airbnb Host Advisory Board, Susan Bailey, participated in a nationwide satellite media tour to discuss Airbnb.org and a new initiative aimed at helping Afghan refugees. Over the past few weeks, it has become abundantly clear that the displacement and resettlement of Afghan refugees here in the United States and elsewhere is a significant humanitarian crisis -- and in the face of this need, the Airbnb community is ready to once again step up. The announcement builds on efforts that have already begun in support of Afghan refugees at Airbnb and Airbnb.org. Recently, Airbnb.org infused emergency funding and support to the International Rescue Committee, HIAS and Church World Service to provide immediate temporary stays for up to 1,000 arriving Afghan refugees. Airbnb.org also worked with partners to place refugees in safe housing shortly after touching down in the US. Airbnb and Airbnb.org also recognize that the situation on the ground is fast evolving. Airbnb.org will closely collaborate with resettlement agencies and partners to go where the need goes, and evolve this initiative and our support as necessary. Organizations that are interested in partnering with Airbnb.org to help resettle Afghan refugees can get in touch here. Over the past four years, Airbnb.org and Airbnb have connected approximately 25,000 refugees -- including hundreds participating in the U.S. Special Immigrant Visa Program -- to temporary housing. In addition, earlier this year, Airbnb.org announced the creation of the $25 million Refugee Fund, to further expand Airbnb.org’s support of refugees and asylum seekers worldwide. To learn more about Airbnb.org’s work to open homes to Afghan refugees, go to airbnb.org/refugees About Susan Bailey: Susan Bailey is an Airbnb.org host. Susan and her husband Steve have hosted seven refugee families from five different countries since 2016. She has been an Airbnb Superhost since 2013 and is currently a member of Airbnb's Host Advisory Board. She hosts listings in Denver, CO and Long Beach, CA. In addition to her own listings, Susan hosts for friends and family throughout Colorado and California. She has had a passion for hosting guests in need since she began hosting. Susan was a global sales and marketing executive in the technology industry for thirty three years before launching her second career as a management consultant and host. Susan enjoys supporting nonprofit organizations and currently serves as co-chair of the Colorado Ballet Board of Trustees and as development chair for Operation Warm, based in Chadds Ford, PA. Susan is married with two children and recently became a grandmother. Nine month old baby Lucy is the source of immense personal joy for Susan. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 14, 2021 09:00 AM Eastern Daylight Time

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100 Small Businesses Owned by People of Color in the Twin Cities to Each Receive a $10,000 Grant from Comcast RISE Totaling $1 Million

Comcast Twin Cities

Comcast today announced it will award $1 million in grants to 100 small businesses owned by people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others, in the Twin Cities, as well as technology and marketing resources to eligible businesses in the area. The Twin Cities is among six markets, including Houston, Miami, Oakland, Seattle, and Washington, D.C., that were selected to award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, for a total of $6 million across 600 businesses. Beginning on October 1, and through October 14, eligible businesses can apply for Comcast RISE monetary grants, and, or marketing and technology services at www.ComcastRISE.com. Winners will be notified in late November. “The Comcast Rise Investment Fund will ensure that 100 businesses that exist today will continue to exist tomorrow,” said Governor Tim Walz, State of Minnesota. “Minnesota knows that this pandemic has created challenges for many small businesses, especially minority owned businesses. We continue to do everything we can to help them until things get better. I highly encourage small businesses owned by people of color to take advantage of this wonderful opportunity provided by our friends at Comcast.” The Investment Fund is an extension of Comcast RISE, the multi-year, multi-faceted initiative launched in October 2020 to support small businesses owned by people of color and provide the resources and tools they need to thrive for years to come. The Comcast RISE Investment Fund is focused on small businesses that have been in business for three or more years with 1-25 employees. Businesses must be in the Twin Cities seven-county metro (Anoka, Carver, Dakota, Hennepin, Ramsey, Scott, and Washington Counties) to be eligible. “While we know that no single organization can solve historic and systemic inequities overnight, we are committed to taking tangible actions that can drive long-term impact and change,” said Kalyn Hove, Regional Senior Vice President, Comcast Twin Cities. “Comcast RISE and the Comcast RISE Investment Fund offer the opportunity for small businesses owned by people of color to help grow their businesses, create jobs and play a vital role in supporting our communities. The Comcast RISE grants will provide more entrepreneurs of color with the resources and tools they need to scale their businesses and thrive for years to come.” Comcast RISE Marketing and Technology Services In addition to the Investment Fund, Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” provides the opportunity for small businesses owned by people of color nationwide to apply for one or more of the following support focus areas with the opportunity to receive one. Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including: Media: A linear TV media campaign to run over a 90-day period. Creative Production: Turnkey:30 TV commercial production, plus a media strategy consultation and 90-day media placement schedule. Consulting: Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to drive business. Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as Internet, Voice, and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for technology makeover services.) Monetary Grants: In round one, which was announced in April of 2021, the Comcast RISE Investment Fund provided $5 million in grants to 500 small businesses owned by people of color in five cities: Philadelphia/Chester, Houston, Atlanta, Chicago, and Detroit. As noted above, the Comcast RISE Investment Fund will provide an additional $6 million in grants to 600 small businesses owned by people of color in six cities: Miami, Houston, Oakland, Seattle, the Twin Cities, and Washington, D.C. All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote. Comcast’s Ongoing Commitment to Advancing Digital Equity Comcast RISE is part of Comcast’s ongoing efforts to advance digital equity and help to provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Corporation Jill Hornbacher +1 651-425-1695 jill_hornbacher@comcast.com Company Website https://twincities.comcast.com/

September 14, 2021 07:00 AM Central Daylight Time

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Steve Brunk Continues Track Record of Success in Florida, Grows Minuteman Press Franchise in Port St. Lucie

Minuteman Press International Inc

Minuteman Press in Port St. Lucie is the third Minuteman Press franchise that Steve has owned in Florida. He previously owned the Boca Raton location and still owns the Vero Beach location, which were both built into Million-Dollar centers. Minuteman Press in Port St. Lucie, located at 130 SE Entrada Ave., has remained open and operating during the pandemic. Owner Steve Brunk and his family have worked hard to support local businesses with essential printing, marketing, and mailing services, and have been rewarded for their efforts. In fact, Minuteman Press in Port St. Lucie has doubled their sales through the pandemic from 2019 to 2020, and they are on track to have another record-breaking year in 2021. For Steve Brunk, growing sales for his Minuteman Press printing franchises is nothing new. Steve first joined Minuteman Press in 1995 when he bought the location in Boca Raton. He explains, “After I bought Minuteman Press in Boca Raton, we worked hard and built it up before selling the business. I simply said ‘yes’ to my customers instead of ‘no’ and followed the Minuteman Press system.” Prior to franchising, Steve worked in retail. He says, “I was working for a Hallmark card franchisee in their mall stores where you just wait for holidays to drive business. I knew nothing about printing, but it was something in which I could go outside the store and generate more business. I also loved the concept of reprint orders because it kept the customers coming back.” After selling the Boca Raton location, Steve moved to Vero Beach and took over another Minuteman Press location there. He says, “I bought the Vero Beach location in 2007 and we worked hard to build it into a million-dollar center. We now have a 10,000 sq. ft. building in Vero Beach and a fantastic team of employees who are incredible.” In 2017, Steve expanded further by buying the Minuteman Press location in Port St. Lucie, where he is working to continue his track record of success through community outreach, marketing, and providing vital products and services to local businesses. “I’d like to congratulate Steve Brunk and the team of Minuteman Press in Port St. Lucie for their growth and success. It is a fantastic accomplishment for Steve and his family to build yet another successful center in Port St. Lucie, and I look forward to being there to support their continued growth,” adds Larry Trimble, Minuteman Press Regional Vice President, Florida. Asked about his accomplishments in Boca Raton, Vero Beach, and now Port St. Lucie, Steve simply states, “I love the short reorder cycle of print, especially compared to retail,” he says. “In retail, you sit in the store and wait for customers to come to you, and there are no assurances they will come back. With all three Minuteman Press centers I’ve owned, the business model enables me to go out there and build my business while the reorders keep coming in. You can’t beat that.” Minuteman Press in Port St. Lucie is located at 130 SE Entrada Ave.; Port St. Lucie, FL 34952. For more information, call 772-212-7350 or visit their website: https://minuteman.com/us/locations/fl/port-st-lucie. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

September 13, 2021 10:00 AM Eastern Daylight Time

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Quarter4 Launches Real-Time AI-Powered Predictions for 2021 NFL & NCAA Football Seasons

Quarter4

Quarter4, an easy-to-integrate, AI-driven predictive sports data and analytics provider for sports, media and betting companies, today announced the launch of its NFL and Division I NCAA college football predictions for the 2021 season. With the addition of the NFL and NCAA Football, Quarter4 will produce more than 2 million predictions per-day, including pre-game predictions and in-game player forecasts for all 2,180 NFL players and 16,900 college players. Quarter4’s verified and true deep learning neural network, analyzes 250,000 layers of statistical data and other variables that affect athlete performance. The company’s technology takes the human element out of creating the in-play data set. This provides its partners deeper insights into the game including the most robust, customizable predictive forecasts updated at the speed of the game, not at the end of the quarter. “Football is king in sports betting. Our new predictions and forecasts are empowering our partners to provide richer betting experiences for their audiences,” said Danijela Covic, CSO and co-founder of Quarter4. “Our in-game forecasts are especially exciting, given that every 60-90 seconds our partners will see updated player predictions. The depth and speed of our forecasts provide our partners with an exceptional value-add as their customers can take immediate action on the insights Quarter4 is powering.” Highlights of Quarter4’s new NFL and NCAA Football predictive analysis include: Fully customizable pre-game predictions and in-game forecasts Current game predictions as well as evolving futures outlooks for wildcard and playoff teams Data considers injury and trade impacts Key call-outs to star player performance and under-the-radar breakout candidates For more information please visit Quarter4.io. ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://quarter4.io/

September 13, 2021 09:01 AM Eastern Daylight Time

The Way We Travel Now: Airbnb Looking Ahead, Looking Back

YourUpdateTV

As summer winds down and the seasons begin to change, now is the time to look back at how Americans spent their summer traveling and what they are looking forward to experiencing in the fall. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share the most recent travel trends. A video accompanying this announcement is available at: https://youtu.be/aBehaUcamIE Not surprisingly, outdoor escapes with the family were the top summer travel trend, and as we come to the end of the summer, longer trips and reunions have become a go to. One of the biggest trends was the great escape to rural, with destinations near national and state parks among the top places to stay. Few weeks ago, Airbnb reached their biggest night ever in the US with more than 4 million guests using the platform. This has created a lot of opportunities for the Airbnb host community. This past summer, US Hosts on Airbnb collectively earned more than $1.3 billion – with some hosting while they were away to pay for their vacation to some offering one-of-a-kind unique stays, like treehouses and yurts. With the remote work trend continuing into fall, so does the increase in trips extending beyond just a weekend. Longer weekend trips with families lasting three to four days are up 70 percent, with weekday stays increasing from 63 to 65 percent. Guests’ rising and diversified interest in mid-sized cities extends beyond the weekend and is focused on fall scenery. Searches for stays in large and mid-sized cities make up about a third of searches each for fall, compared to more than half for stays in just large cities in fall 2019. Big events are also coming back, and more guests are eager to head back to stands and seats once again. In fact, a number of those top trending destinations for Labor Day Weekend and beyond are large and mid-sized cities. This is due to welcome-back iconic competitions and major music festivals, like the Made in America Festival in Philadelphia and Astroworld in Houston. You can always go to airbnb.com to find places to stay, Online Experiences to try. Or, if you are looking to share your space this fall or ahead of a big event, you can become a host at Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 07:00 PM Eastern Daylight Time

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