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Kidoz CEO Jason Williams reveals 1Q results and promising outlook for 2023

Kidoz Inc.

Kidoz Inc CEO Jason Williams joined Steve Darling from Proactive to discuss the company's first-quarter numbers, acknowledging a 27% decline due to a dip in the wider advertising market. However, he expressed optimism as the company is already experiencing a bounce back in 2Q, with positive engagement and the introduction of new technology and features. Williams telling Proactive the company is excited about the year ahead with upcoming brand deals, including partnerships with popular brands like Lego, as well as advancements in the install business and a focus on expanding into the family market. He emphasized Kidoz's strong position, technological excellence, and increasing partnerships, projecting strong revenue growth not only for 2023 but also in the years ahead. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

May 29, 2023 01:17 PM Eastern Daylight Time

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Laos Government to Promote Digital Transformation with Blockchain Technology

MetaBank

The Laotian government and blockchain experts held the first Ministerial Conference on Blockchain 4.0 Digital Transformation on May 26, 2023, at the National Convention Center in Vientiane, the capital of Laos. The conference, chaired by Laotian Prime Minister Sonexay Siphandone, was attended by leaders from the main economic departments. The meeting primarily discussed how to advance the digital transformation of Laos using digital technology, and for the first time, presented the theory of Blockchain 4.0 to the world, advocating for open collaboration and global co-construction, and boosting Laos' potential to be a builder and beneficiary of the global digital world order through national digital operations. Prime Minister Sonexay Siphandone stated that in order to achieve the ninth five-year plan for national economic and social development, Laos must vigorously develop and utilize blockchain technology to digitize various government tasks and apply it extensively to administrative management and public services. The Laotian Minister of Technology, Boveingkham Vongdara, said that Laos faces opportunities and challenges brought about by Industry 4.0 and needs to use blockchain technology to transform production and service methods. To promote the digital transformation of Laos, the Ministry of Technology has signed a cooperation agreement with Singapore's MetaBank, planning to establish a blockchain technology research and development center and develop talents. The conference set goals for Laos's digital economy development, including utilizing digital technology to create new fiscal revenue, increase foreign exchange reserves, reduce inflation, achieve sustainable economic growth, improve living standards, and enhance international competitiveness in the short term. The meeting also proposed the establishment of a Blockchain Technology Transformation Committee, responsible for the legal compliance and legislation related to the digital economy. Experts attending the meeting stated that blockchain technology could help developing countries achieve "leapfrog development". Building a digital nation is divided into four stages: deploying digital infrastructure, deploying cybersecurity infrastructure, supporting the digitalization of various industries, and building a "digital brain". Developing countries should focus on open collaboration, use borderless blockchain technology to attract talents, and create "netizen citizens". Professor Bill Roscoe shared his perspective, asserting that blockchain technology serves as the driving force propelling us towards a digital civilization. How can ordinary people accept or understand the digital world? It needs to be promoted through the introduction of products and services. Specifically, a controllable platform is needed to ensure that citizens, enterprises, and the government abide by laws and regulations. Blockchain can establish a very effective platform and achieve the best balance and integration between different applications and jurisdictions through the integration of new languages and technologies. "Digital civilization is the inevitable path for the future development of society, and blockchain will become the 'cornerstone' of building digital civilization." MetaBank's founder and chairman, Frank Sui, believes that blockchain technology can help developing countries "overtake on a bend". MetaBank's mission is to serve as the leading solution partner for developing countries using blockchain technology, accelerating the transformation of developing countries towards digital civilization, improving the GDP and living standards of developing countries, and building a digital civilization on the three main pillars of digital financial infrastructure, digital asset tokenization platform, and digital society. Blockchain expert Zhu Jiawei believes that the construction of a digital nation has entered the fourth stage. Developing countries should focus on open collaboration, use universal borderless technology, attract technical talents, and create "netizen citizens". When Zhu Jiawei attended the Blockchain 4.0 Conference, he discussed the construction path of a digital nation, which is divided into four levels: (1) deploying digital science and technology infrastructure, (2) deploying physical and cybersecurity facilities to safeguard the development of the digital economy, (3) supporting the digitalization of various industries to keep up with the pace of the times, (4) building a digital brain through artificial intelligence technology to realize intelligent management from cities to national level. D11 Labs co-founder Lily Zhang believes the world is in the midst of the fourth open revolution, with openness, co-construction, sharing, prosperity, and new order as keywords. Laos can use blockchain technology to gain a development advantage and achieve leapfrog development. Laos should become the first country in the world to fully transform digitally, redefine its role in the global order, gain order-setting advantages, and help improve the lives of the Laotian people. The Lao government is determined to transform through blockchain technology, demonstrating the importance of the digital economy. This conference reflects the foresight and determination of the Lao government in the development of the digital economy. The government will play a key leadership role, establish a national digital transformation committee, and promote and supervise the implementation of related policies. Laos welcomes all sectors to participate in the development of the digital economy. In the future, Laos will become a model of blockchain technology application, leading the development of the new digital society. Contact Details Jasmine +65 8302 6504 jasmine@dethings.com Company Website https://www.metabank.com.sg/

May 29, 2023 06:00 AM Eastern Daylight Time

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UAT Group Strategic Partner Next Casting Receives Patent

Umbra Applied Technologies Group, Inc.

Umbra Applied Technologies Group, Inc. (UAT Group) (OTC: UATG ) - UAT Group strategic partner Next Casting Technologies has been issued a patent for technology it developed for use in its advanced SmartCast, IntelliBrace and BioSplint products. Filed in December of 2017, this patent was one of four patents that had been pending. The Company anticipates remaining patents being approved over the next ten to twelve months. Next Casting Technologies (NCT) has begun the process of commercializing proprietary technologies which will positively impact people’s lives and increase value through a unique and diverse product line. The SmartCast Application allows the casting technician to slip the SmartCast around the affected limb and position to fit by using a simple “mold and hold” technique. Lastly, the cast is activated by pressing the button to initiate the curing process. Within 4 minutes that cast is hardened, fixed in place and is not dependent on the technician’s artistry, or lack thereof. The results are a predictable standard of care across the patient spectrum. The end result is a completely waterproof, antimicrobial, orthopedic cast, that is time saving for clinicians and a superior standard of care for patients. UAT Group’s Chief Executive Officer Alex Umbra, stated, “This marks a significant step forward for NCT. Having the appropriate measures in place to protect intellectual property enables the Company to begin evaluating production schedules, supply chain resources and fulfillment execution strategies. I look forward to working with the NCT team in the near-term future as they begin their ramp up.” UAT Group has a 26% equity interest in NCT. For more information about NextCast go here: https://nextorthocast.com/ For more information about UAT go here: http://umbraappliedtechnologies.com/ About Umbra Applied Technologies Group, Inc. The firm is located in Tampa, Florida and focuses on advanced technologies across many disciplines. UAT Group is a holding company with interests in both public and private companies during the early stages of development as well as growth stages of companies with a synergistic business model to UAT Group subsidiaries. For more information, visit: www.uatgroup.com Investor and Media Contact: info@uatgroup.com NEITHER THE SECURITIES EXCHANGE COMMISSION NOR ITS REGULATION SERVICES PROVIDER ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS NEWS RELEASE. Forward-Looking Information This news release may include "forward-looking statements" including forecasts, estimates, expectations, and objectives for future operations including but not limited to its ability to conclude a business combination with a third party, sale of assets, return of capital or initial public offering and a secondary listing on the OTC as a result of aforementioned and its ability to fund the exploration of its assets through the raising of equity or debt capital or through funding by a joint venture partner that are subject to a number of assumptions, risks, and uncertainties, many of which are beyond the control of Umbra Applied Technologies Group including but not limited to capital markets and securities risks and continued development success on technology. There can be and are no actual or implied guarantees that any of the above activities will be completed or completed on terms acceptable to the Company and its shareholders or approved by any regulatory authority having jurisdiction. Such forward-looking information represents management's best judgment based on information currently available. No forward-looking statement can be guaranteed, and actual future results may vary materially. Umbra Applied Technologies Group does not assume the obligation to update any forward-looking statement, except as required by applicable law. Contact Details UAT Group info@uatgroup.com

May 26, 2023 08:00 AM Eastern Daylight Time

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SEO 2023 – New strategies for Search Engine Optimization

Increv

Few areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year. That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building. Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success. Best SEO practices 2023: Find your customers with data-driven market analysis – read more here. Find authoritative marketing partners using data-driven PR – read more here. Reach your customers with high quality outreach and credible link-building – read more here. For more information, contact us at IncRev. What is SEO? In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website. By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility. Why is SEO important? There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page. In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three. That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective. The evolution of SEO SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began. In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising. Google’s rise to power In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game. Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority. These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites. To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today. The big three: Local, social, mobile There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests. Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms. As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools. The 2020s, AI, and the future of SEO We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web. New strategies for new challenges As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere. The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition. The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers. How does SEO work? Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page. What Google wants One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage. Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions. Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine. So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results. Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link. Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages. Lastly, Google serves the results by how relevant they are to the customer queries. What the customer wants Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts. These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for. SEO components, or how to do SEO So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components: Technical SEO On-page SEO Off-page SEO Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable. On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions. Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too. To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page. Link-building The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage. Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content. SEO content For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network. Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content. As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor. That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research. Keyword research Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels. The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking. There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera. Brand awareness Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on. Doing SEO: alone or SEO agency? As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency. Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly. If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building. Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond. FAQ: Frequently asked questions about SEO What is SEO? SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results. What is the difference between SEO and SEM? SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google. How long does SEO take? Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work. Why do you need SEO? SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game. Contact Details IncRev David Vesterlund contact@increv.co Company Website https://increv.co/

May 25, 2023 05:00 PM Eastern Daylight Time

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FiscalNote (NYSE: NOTE) Secures Partnership With Google For The Launch Of “Bard” AI

Benzinga

By Jad Malaeb, Benzinga FiscalNote (NYSE: NOTE), a leading AI-driven enterprise SaaS technology provider of global policy and market intelligence, announced that it has been selected by Alphabet Inc.’s (NASDAQ: GOOG:) Google as a launch partner for Bard by Google. This partnership with Google marks a significant milestone for FiscalNote, as it expands its leadership in the application of AI to laws and regulations. Bard by Google is an innovative generative AI platform that allows users to interact with advanced models to create new ideas, products and services. As a launch partner, FiscalNote plans to expose select data and information to Bard's users, thereby capturing critical insights into how users engage generative models to understand political and regulatory information. This expanded user interaction will help create a flywheel for FiscalNote to drive future product development, enhance accuracy and relevancy for FiscalNote customers and potentially enable the company to swiftly extend its leadership in the application of AI and large language models related to these specialized data sets. FiscalNote's selection as a launch partner for Bard by Google is a testament to the company's decade-long AI leadership in aggregating and training models in the legal, regulatory and political domains. FiscalNote already possesses an impressive portfolio of politically-driven AI tools, including intelligent ESG tracking, automatic transcript creation and an intelligent sentiment gauge. The partnership is also a momentum-builder in the company's continued strategic partnership efforts with fellow leading AI innovators and pioneers. By leveraging this AI partnership with Google, FiscalNote plans to develop novel applications and user experiences that deliver more effective results for its customers. The combination of generalized foundation models with FiscalNote's domain-specific models is expected to create defensible insights to further enable the company to optimize its own models and data collection efforts. Tim Hwang, FiscalNote's Chairman, CEO, and Co-founder, said, "FiscalNote is honored to have been chosen by Google as a launch partner, as we join this exciting journey of AI innovation and collaborate with a fellow AI pioneer to leverage the potential of generative AI technology to optimize creativity, reimagine learning, boost productivity, and unleash the potential of trusted data to empower customers and consumers around the globe." FiscalNote's selection by Google as a launch partner for Bard follows the company's recent announcement that it was named one of only 14 inaugural 'trusted partners' by AI research and deployment company OpenAI for its ChatGPT Plug-In, enabling access to select FiscalNote market-leading real-time data sets and content for users of OpenAI's platform. FiscalNote is a leading technology provider of global policy and market intelligence, and by uniquely combining AI technology, actionable data, and expert and peer insights, FiscalNote empowers customers to manage policy, address regulatory developments, and mitigate risk at a global level. Since 2013, FiscalNote has pioneered technology that delivers mission-critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves over 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

May 25, 2023 09:00 AM Eastern Daylight Time

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ellesse Named Official On-Court Apparel Partner of the APP

APP

APP joins forces with iconic global sports fashion brand as its first-ever official on-court apparel partner; To kick off the partnership, ellesse will outfit the APP Tour broadcast team and the 2023 Next Gen National Team The Association of Pickleball Players (APP), the nation’s preeminent pickleball tour for professionals and amateurs, has announced a significant addition to its partner roster with the iconic sports fashion brand ellesse joining as its Official On-Court Apparel Partner. Founded in 1959, ellesse quickly established itself internationally as one of the pioneers of the sports fashion industry – particularly in tennis. ellesse’s court jackets, t-shirts, and polos introduced a fusion of style and comfort and attracted some of the biggest tennis stars of the 1970’s and 1980’s, including Tommy Haas, Chris Evert, Boris Becker, Pat Cash, Arantxa Sánchez, and Anna Kournikova as brand ambassadors. The Italian-based brand now brings its high-quality, bold and colorful sportswear to the world of pickleball as the Official On-Court Apparel Partner of the APP. ellesse will kick off its partnership with the APP at its flagship event, The Boca Raton 2023 APP New York City Open, held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York from May 23 – 28, 2023. As part of ellesse’s sponsorship of the APP, ellesse will outfit the APP’s broadcast team, as well as the recently announced 2023 APP Next Gen National Team, a collection of twelve of the top 16–23-year-old pickleball players in the country. The ellesse brand will be immersed into the APP Tour with in-venue branding and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+. “I’m truly honored to be welcoming ellesse into the APP,” commented APP Chief Marketing Officer Tom Webb. “ellesse has a long and rich history in racket sports and is now entering a new chapter with pickleball and the APP. This announcement represents another major step for the APP as we continue our ambitions to expand the sport worldwide. Through our partnership with a globally-recognized creative brand such as ellesse, the whole world of pickleball is about to look even cooler.” “We are thrilled to be partnering with the APP and immersing ellesse in the world of pickleball,” added Jennie Bianco, Head of UK Marketing at ellesse. “The brand’s history is cemented in racquet sports, and we’re excited to be teaming up with APP and be a part of the sport’s flourishing future in the UK.” About the APP Founded in 2019, the Association of Pickleball Players (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives.. To stay updated on the APP, visit theapp.global, and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn.  Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global Company Website https://theapp.global

May 25, 2023 08:30 AM Eastern Daylight Time

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Home "SMART" Home

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 25, 2023 06:00 AM Eastern Daylight Time

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Ripken Baseball® to Host All-Ripken Softball Games in Elizabethtown, Kentucky from July 27-30

Ripken Baseball

Ripken Baseball®, the leader in youth sports events and facilities, has expanded its All-Ripken brand by creating All-Ripken Softball. The inaugural All-Ripken Softball Games will attract top youth softball players nationwide to compete at The Ripken Experience® Elizabethtown in Kentucky from July 27-30, 2023. Softball players must be nominated by their peers and coaches for the opportunity to train the Ripken Way, compete against elite young athletes, and participate in a world-class youth softball experience. As part of the 4-day event, participating players will receive instructional opportunities led by professional softball players from the Florida Vibe. The All-Ripken Softball players will also witness the Florida Vibe and Team Alliance take the field to play head-to-head in the Softball Exhibition Series, which is scheduled to take place at Elizabethtown Sports Park on July 27, 28, and 29. To be eligible to participate in All-Ripken Softball, players must be in high school graduation classes between the Class of 2026 and the Class of 2033 and exhibit an elevated level of softball knowledge, dedication, sportsmanship, and skill. “One of our core values at Team Alliance is to bring together multiple generations of players who share a passion for the sport of softball,” said Jami Lobpries, Ph.D., CEO of Alliance Fastpitch. “We are honored to be part of the All-Ripken Softball Games to bring together youth, college, and pro players and grow the sport for the next generation. Softball teaches important lessons on the field that players can apply to all aspects of their lives off of it.” “At the Florida Vibe, we are witnessing tremendous growth in the professional space of softball as a result of high-profile events at the youth level like the All-Ripken Softball Games,” said Ryan Moore, CEO of Florida Vibe Athletics, Inc. “This event is a shining example of the game’s evolution, and we are thankful to Ripken Baseball for creating this platform.” To nominate and register a player for the All-Ripken Softball Games, parents, coaches, and leagues can visit https://ripkenbaseball.com/all-ripken-softball/ or email questions to scout@allripken.com. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big League Experiences while teaching children how to play sports the right way – the Ripken Way. Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience ® Aberdeen (Maryland), The Ripken Experience ® Myrtle Beach (South Carolina), The Ripken Experience ® Pigeon Forge (Tennessee), The Ripken Experience ® Elizabethtown (Kentucky), Sports Force Parks at Cedar Point Sports Center (Ohio), and Cooperstown All Star Village (New York). Ripken Baseball also brings its youth sports experience to satellite locations through Ripken Select Tournaments. Learn more at ripkenbaseball.com. Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website http://allripkensoftball.com/

May 24, 2023 04:23 PM Eastern Daylight Time

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World Record Travel by Travelport: 7 Wonders of the World in Less than 7 Days

YourUpdateTV

A video accompanying this announcement is available at: https://www.youtube.com/watch?v=3tfcL-uWQy s Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and Jamie McDonald, a British adventurer better known as “ Adventureman ”, today announced a new world record – the fastest time to visit the new Seven Wonders of the World, achieved in less than seven days. Confirmed by Guinness World Records, the journey was achieved in 6 days, 16 hours, and 14 minutes, using only public transportation. The challenge was set to Adventureman by Travelport in order to put the company’s modern retail platform, Travelport+, to the test, proving that the company’s technology allows its travel agency partners to simply plan, book and manage even the world’s most complex trip. “When we began upgrading our agency partners to Travelport+ in 2021, it was with the intent of making the complicated travel industry easier and faster to navigate,” said Greg Webb, Chief Executive Officer at Travelport. “This epic adventure was the ultimate test for our platform – could we take the world’s most complex trip and make it simple? Could we ensure it was easy to service? Would the platform be agile enough to accommodate whatever unforeseen bumps the trip encountered? Six days, sixteen hours and fourteen minutes later, we had our answer: yes, yes and yes. This trip also proves that, after a few challenging years for the industry, travel is most definitely back and better than ever.” Travelport+ provides global travel agents with modern retail technology that allows them to compare millions of travel routes and select the best one for each individual traveller. Travelbag, a travel agency who has been a longtime partner of Travelport, booked all aspects of Adventureman’s trip via Travelport+, and they were able to search, filter, find, compare and build the most complex itinerary with ease using Smartpoint Cloud. Adventureman had round-the-clock access to a dedicated Travelbag Travel Specialist who, on his request, tracked evolving travel restrictions, identified schedule changes, and made necessary tweaks to his itinerary in real time. He also was able to access Travelport’s Trip Manager feature on the go, in order to add ancillaries and extras (meals, paid seats, etc.) to his itinerary. For travelers who want to visit one, or all, of the seven modern wonders themselves, Travelbag has a range of packages available, allowing travelers to visit all seven wonders of the world themselves (packages starting from £31,000) or visit an individual wonder (packages starting at £1,300 per person). Depending on each traveler’s individual requirements, Travelbag can tailor-make the perfect holiday. “At Travelbag, we’ve planned and booked thousands of trips, and yet, even we had never seen an itinerary this complex before,” said Caroline Foxwell, Sales and Service Leader at Travelbag. “The retailing tools from Travelport+ are so powerful – Smartpoint Cloud made booking and servicing this trip so easy, it practically did the job for us. Travelport+ helps us to build the perfect itinerary for our clients, time and again, even when that client is a globetrotting, world record-setting superhero!” Adventureman began the trip at the Great Wall of China, the world's longest human-made structure, and the world-record clock started ticking the moment he left the first wonder via toboggan. Second, he visited India’s Taj Mahal – the country’s top tourist destination, which is widely considered a symbol of eternal love. From there, he traveled to Jordan and then by bus to the ancient city of Petra, whose carved rose-red sandstone rock facades, tombs, and temples became even more famous from their role in Indiana Jones and The Last Crusade. Departing Jordan, Adventureman flew to Rome to see its legendary Colosseum, envisioning ancient gladiator battles before he made time for a quick pizza pit stop (the only non-airplane food he consumed during the trip). Christ the Redeemer, the world’s largest art deco statue, brought Adventureman to Brazil, where he was equally in awe of the view from its platform as he was of the statue itself. The sixth wonder, Machu Pichu (an Incan citadel nearly 8,000 feet above sea level) was Adventureman’s favorite: he plans to go back one day and bought a stuffed llama toy there to bring back for his daughter. Finally, after only 6 days, 16 hours and 14 minutes, he reached Chichén Itzá, an archeological site that was a hallowed place of ceremony in the Mayan culture. For Adventureman, a main focus of the record-breaking trip was raising funds for his charity, the Superhero Foundation. As a child, Jamie was diagnosed with a rare spinal condition called syringomyelia, and doctors warned his parents that he might lose the ability to walk. Through the help of many doctors, hospitals and his family, his health improved, starting him on his lifelong mission of giving back to sick kids around the world. To kick start fundraising efforts, Travelport has donated $22,856, a dollar for every mile that Jamie, a Pride of Britain winner, traveled for this challenge. The money will be utilized to continue the charity’s mission: helping families in need fund treatments, therapies and equipment that aren’t freely available to them through their traditional or local healthcare support system. “In my previous adventures, I’ve run solo across America (the equivalent of 210 marathons) and have cycled 22,000 kilometers from Thailand to the United Kingdom, and yet, this was certainly my most complex, complicated trip yet,” said Jamie McDonald, better known as Adventureman. “With travel, there are just so many variables – weather, restrictions, delays, customs, traffic, cancellations, you name it. When you’re attempting to set a world record, speed and agility are absolutely key. There was no other partner besides Travelport that could’ve made this all possible.” For the trip to be endorsed by Guinness World Records, Adventureman had to abide by several rules: Use only scheduled public transportation, with licensed taxi rides unable to exceed 50 kilometers Keep a logbook with clearly indexed evidence (receipts, tickets, etc.) supporting each step Obtain receipts and/or tickets everywhere available Use accurate professional equipment (i.e. GPS tracking equipment) Take videos and photos showing the applicant, the location and the date at each site visited Get a written or recorded statement from an official member of staff, local dignitary and/or police officer at each site Understand that the ‘clock’ starts the moment the challenger leaves the first wonder site, and it does not stop for any reason until the challenger sets foot in the final site Protecting the environment is of the utmost importance to both Travelport and Adventureman. The company calculated the carbon emissions from Adventureman’s trip using using the Travel Impact Model, a shared framework for calculating air travel emissions maintained by Google and developed as part of Travalyst, an independent not-for-profit organization of which Travelport is a member. Travalyst is working to unify industry tools and information to bring sustainable travel to the mainstream. As such, the total CO2 emissions of the world record trip was 2,523 kg. Travelport will remove these emissions with high-quality carbon dioxide removal services from Climeworks. To learn more about the Seven Wonders Challenge, to book a trip to the Seven Modern Wonders, or to make a donation to the Superhero Foundation, please visit Travelport.com/7wonders Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2023 04:00 PM Eastern Daylight Time

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