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PRSA Colorado Chapter Announces Winners of the 2024 Gold Picks Awards

PRSA Colorado

The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) hosted its highly anticipated 2024 Gold Picks Awards Ceremony last night at Stick and Feather in Denver, Colo. The event, which has become a cornerstone of the Colorado public relations community, celebrated the outstanding achievements of professionals and organizations in the field of public relations and corporate communications. Honoring Two Pioneers A highlight of the evening was the presentation of Special Awards, including the Jane Dvorak Mentor of the Year Award and the Sharon Linhart PR Person of the Year Award. These awards were renamed at the event in honor of two trailblazers in the Colorado PR community, recognizing their extraordinary contributions to the industry. The 2024 Special Awards winners are: Joe Fuentes Rookie of the Year: Caroline Campbell, VISIT DENVER Jane Dvorak Mentor of the Year Award: Shawna Seldon McGregor, Maverick Public Relations Media Person of the Year: Greg Avery, Denver Business Journal Business Person of the Year: Doyle Albee, Comprise PR Team of the Year: Gomez Howard Group Ayers Chapter Service Award: Liz Viscardi, APR, LV Events and PR Sharon Linhart PR Person of the Year Award: Merideth Hartung, B Public Relations Rising Stars and Industry Leaders The event also shone a spotlight on the next generation of PR professionals. Members of the Public Relations Student Society of America (PRSSA) from the University of Colorado Boulder and Colorado State University were acknowledged for their contributions to the event and their dedication to the profession. The PRSSA's efforts in fundraising and their anticipated participation in the ICON conference in Anaheim, Calif. this fall were particularly commended. 2024 Gold Picks Award Winners All award winners are listed below under their corresponding category. Gold Picks are the highest-scoring awards based on a specific scoring system but each award is judged individually instead of against the other submittals within that category, meaning multiple organizations can win a Gold Pick within the same category. All awards are judged anonymously by another chapter of PRSA. Gold and Silver Pick Awards: Integrated Communications: Consumer Products: Gold: SchroderHaus – "Justin’s Nuts About Bees" Silver: SchroderHaus – "Justin’s #JustinMyLunch Hunger Relief Program" Government: Gold: CIG Public Relations – "Express Lanes Safety Enforcement" Silver: CIG Public Relations – "CDOT’s Cannabis-Impaired Driving Campaign" Associations/Nonprofits/Educational Institutions: Silver: SchroderHaus – "Fairtrade America’s 'We Are Fairtrade.' Awareness Campaign" Events and Observances - Seven or Fewer Days: Government: Gold: National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" Silver: National Renewable Energy Laboratory – "NREL Welcomes Neighbors Back to Campus During Community Open House" Associations/Nonprofits/Educational Institutions: Gold: Meadows PR and Visit Golden – "Goldens in Golden" Silver: CU Boulder Office of Strategic Relations & Communications – "ScienceWriters2023 at CU Boulder" Silver: Metropolitan State University of Denver – "9News Denver Mayoral Debate hosted by MSU Denver" Content Marketing: Government: Silver: CIG Public Relations – "CDOT Motorcycle Safety campaign" Business to Business: Silver: Graebel Companies with Linhart Public Relations – "Amplifying Thought Leadership and Demonstrating Value through Creative Storytelling" Silver: BOK Financial – "Healthcare Cyberattacks Hurt Providers and Patients Alike" Community Relations: Associations/Nonprofits/Educational Institutions: Silver: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Climate Action and Environmental Sustainability: Silver: SideCar Public Relations – "Seizing Streets for Community Not Cars: ¡Viva! Streets Denver Brings a Global Phenomenon to the Mile High City" Influencer Marketing: Micro-Influencers: Silver: SchroderHaus – "Increasing Reach and Credibility through Influencer Partnerships for Clipper Tea" Organizational Awards: Best Agency - Midsize: Gold: B Public Relations – "From Local to Global: B Public Relations Elevates Hospitality Brands and Experiences" Component Awards: Annual Reports: Gold: Western Resource Advocates – "WRA’s 2022 Impact Report - Building a Better West" Gold: JKD & Company – "Native American Bank - Honoring Community" Social Media: Gold: CU Boulder Office of Strategic Relations & Communications – "CU in 60" Gold: SchroderHaus – "Leveraging Social Media for Awareness and Engagement for Clipper Tea" Branded Content: Gold: BOK Financial – "Healthcare Cyberattacks White Paper" Feature Stories: Gold: Linhart Public Relations with Spire Midstream – "Contributed Content Highlights Need for Natural Gas Storage" Gold: CU Boulder Office of Strategic Relations & Communications – "How Animals Get their Stripes and Spots" Gold: Metropolitan State University of Denver – "Call Me Mister" Newsletters/Magazines: Gold: Metropolitan State University of Denver – "RED Newsfeed" Gold: Western Resource Advocates – "Field Notes" Best Use of Generative AI - Direct Audience Engagement: Gold: CIG Public Relations – "CDOT Impaired Driving Holiday Mug Shot Campaign" Data Insights: Gold: Hensel Phelps Marketing Communications Team & Swing Strategic Communication – "Hensel Phelps 2023 Communications Audit" Influencer Marketing: Gold: Linhart Public Relations with Chocolove – "Sweet Success: Activating Existing Brand Fans on Instagram by Showing the Chocolove" Gold: SchroderHaus – "Justin’s #JustinMyLunch Influencer Marketing" Gold: SchroderHaus – "Earth Month Goes Regenerative for Artisan Tropic" Videos: Silver: Metropolitan State University of Denver – "Art of Dueling" Websites: Gold: Western Resource Advocates – "A New Website for Western Resource Advocates’ Future" Podcasts: Silver: National Renewable Energy Laboratory – "NREL Reaches New Audiences with Launch of Science News Podcast" Media Relations: Gold: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Gold: Linhart Public Relations – "Beef. It’s What’s For Dinner. Combines Bench of Culinary Experts and Creative Media Strategy to Garner Year-Round National Media Coverage" Silver: CU Boulder Office of Strategic Relations & Communications – "Full Triceratops Skeleton Now Calls Boulder Home" Silver: SideCar Public Relations – "¡Viva! Streets Denver Drives Sustainability and Community Engagement Through Car-Free Streets" Silver: Barefoot PR – "Delta Dental of Colorado Foundation Invests in Oral Health Equity" Silver: Elasticity on behalf of Elevate Quantum – "A Mountain of Opportunity" Silver: Root Marketing & PR on behalf of Bubbies Fine Foods – "Making a Big Dill Out of Bubbies" Grand Gold Picks: The Grand Bold Pick is awarded to the "Best of Show" for the campaign with the highest overall score. This years, two organizations took home a Grand Gold Pick: Meadows PR and Visit Golden – "Goldens in Golden" National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" PRSA Colorado congratulates all winners for their exemplary work and contributions to the public relations industry in Colorado. The Public Relations Society of America ( www.prsa.org ) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter ( www.prsacolorado.org ), headquartered in Westminster, is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies, government offices, universities, nonprofits and independent PR practitioners. Contact Details PRSA Colorado Chapter Alicia Nieva-Woodgate +1 415-515-0866 info@prsacolorado.org Company Website https://prsacolorado.org/

August 29, 2024 04:24 PM Eastern Daylight Time

Nuvectis Pharma Rises in Pre-Market Following FDA Orphan Drug Designation for NXP800, Fueling Optimism Ahead of Key Clinical Data

Global Markets News

Nuvectis Pharma (NASDAQ: NVCT) has achieved a significant milestone with the U.S. Food and Drug Administration (FDA) granting Orphan Drug Designation for its lead candidate, NXP800. This designation, specifically for the treatment of ARID1a-deficient ovarian, fallopian tube, and primary peritoneal cancers, marks a critical step forward in Nuvectis’s mission to address unmet needs in oncology. Orphan Drug Designation: A Strategic Advantage The FDA’s Orphan Drug Designation is awarded to drugs that show promise in treating rare diseases affecting fewer than 200,000 people in the U.S. For Nuvectis, this designation not only validates the potential of NXP800 but also provides several strategic benefits. These include tax credits for clinical trial costs, exemption from certain FDA fees, and potentially seven years of market exclusivity upon approval. NXP800 targets ARID1a-deficient cancers, a subset of ovarian cancers that present significant treatment challenges. The Orphan Drug Designation underscores the importance of this candidate in potentially offering a new, more effective treatment option for patients with this specific genetic mutation. Background and Market Impact This latest achievement builds on Nuvectis Pharma’s earlier successes. Earlier this year, the FDA granted Fast Track Designation to NXP800 for its development in platinum-resistant, ARID1a-mutated ovarian cancer. The Fast Track status, combined with the Orphan Drug Designation, highlights the urgent need for innovative treatments in this space and positions NXP800 as a potential game-changer in oncology. Financial analysts have taken note of Nuvectis’s progress. H.C. Wainwright recently reiterated its buy rating for Nuvectis, setting a price target of $21. This optimistic outlook reflects the market’s confidence in the company’s strategic direction, particularly as it prepares to release key clinical data later this year. Anticipation for Upcoming Results The next few months are expected to be pivotal for Nuvectis Pharma. The company is poised to share updates from its ongoing Phase 1b clinical trial of NXP800, which targets patients with platinum-resistant, ARID1a-mutated ovarian cancer. This trial is being closely watched, as positive results could significantly advance the development of NXP800, bringing it closer to pivotal trials and eventual regulatory approval. Additionally, Nuvectis is also conducting a Phase 1a dose escalation study for NXP900, its second key candidate, which targets YES1/SRC-driven tumors. Updates from this study are expected to provide further insights into the safety and potential efficacy of NXP900. ### Nuvvectis' Full announcment, titled " Nuvectis Pharma Announces Orphan Drug Designation Granted by the FDA for NXP800 for the Treatment of ARID1a-deficient Ovarian, Fallopian Tube, and Primary Peritoneal Cancers" was published on August 29th, 2024. ### This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. Please review the full documentation detailing financial compensation disclosures and disclaimers the article is subject to. https://justpaste.it/fcm9n/pdf. Global Markets News Network is a commercial digital brand compensated to provide coverage of innovative companies and industries and it is thus subject to conflicts of interest. Contact Details Global Markets News News Coverage ronald@futuremarketsresearch.com

August 29, 2024 08:20 AM Eastern Daylight Time

How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

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Navigate your Investment Roadmap with Select Sector SPDR ETFs

Select Sector SPDR

In an era where market dynamics shift as swiftly as the winds, Select Sector SPDR ETFs remain a beacon for investors aiming to harness the potential of sector-specific investments. Tailored to meet the diverse needs of both individual and institutional investors, these ETFs chart a course for strategic portfolio management by distilling the vast S&P 500 into accessible segments. Focused Investment Across Diverse Sectors Select Sector SPDR ETFs stand out by offering a focused approach to investing, breaking down the broad landscape of the S&P 500 into key sectors. This segmentation allows investors to pinpoint their investments according to specific economic areas, aligning their portfolios with their investment goals, risk assessments, and market perspectives. Below is a glimpse into the diverse holdings that form the core of the Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Zooms in on the telecommunications and media sectors, capturing the pulse of digital communication. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets the vibrant consumer goods and services sector, from retail giants to entertainment behemoths. Consumer Staples Select Sector SPDR Fund (XLP): Focuses on essential consumer goods and services, providing stability in fluctuating markets. Energy Select Sector SPDR Fund (XLE): Powers through with a dedicated look at the energy sector, from fossil fuels to renewable resources. Financials Select Sector SPDR Fund (XLF): Encompasses the robust banking, investment, and insurance industries, the backbone of economic infrastructure. Health Care Select Sector SPDR Fund (XLV): Centers on the pharmaceuticals, healthcare equipment, and services sectors, addressing global health needs. Industrials Select Sector SPDR Fund (XLI): Broadens the horizon with manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the foundational chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Opens doors to commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Accelerates into the information technology and electronics sectors, powering innovation and connectivity. Utilities Select Sector SPDR Fund (XLU): Illuminates the path with utility companies, ensuring the flow of essential services. A Path for Strategic Investment By offering a lens through which to invest in specific sectors, Select Sector SPDR ETFs enable investors to steer their portfolios with confidence and clarity. The ETFs’ commitment to transparency and strategic focus empowers investors to adapt and thrive amidst the ebb and flow of market conditions. In the evolving landscape of the financial markets, Select Sector SPDR ETFs stand as a testament to the power of targeted investment. Through detailed sector analysis and dedicated portfolio exposure, these ETFs offer a distinguished pathway for those seeking to refine their investment strategies with sector-specific allocations. About Select Sector SPDR ETFs Select Sector SPDR ETFs are a series of exchange-traded funds designed to provide investors with an effective way to engage in sector-specific investment strategies. By segmenting the S&P 500 into distinct sectors, Select Sector SPDR ETFs furnish investors with the tools necessary for targeted and strategic investment decisions. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007734 EXP 10/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

August 22, 2024 05:00 AM Eastern Daylight Time

Brief Filed in Opposition to Warren Buffett’s Attempt to Get Lawsuit Dismissed

NLPC

On Monday the National Legal and Policy Center filed its brief in federal court in Omaha, Nebraska opposing Warren Buffett ‘s and Berkshire Hathaway ‘s motion to dismiss NLPC’s lawsuit filed in May to hold them accountable for having NLPC’s Chairman, Peter Flaherty, arrested at Berkshire’s 2023 Annual Meeting. Mr. Flaherty’s presentation, as part of the meeting agenda, supported NLPC’s shareholder proposal to have the positions of Chairman and CEO be held by separate individuals, as a matter of good corporate governance. As part of his presentation, Mr. Flaherty criticized Mr. Buffett’s billions of dollars of support to the Bill and Melinda Gates Foundation, which promotes the controversial Critical Race Theory teaching that “math is inherently racist,” and a Gender Identity Toolbox, “which asserts that gender is a result of socially and culturally constructed ideas.” Mr. Flaherty also pointed out Bill Gates ‘s relationship with convicted sex offender Jeffrey Epstein, which had been reported in a Wall Street Journal story two days before the meeting. As he spoke, Buffett cut Flaherty’s microphone and ordered his security guards to eject Mr. Flaherty from the arena, who had an Omaha Police officer arrest Flaherty on the spot. “The silencing and arrest of a shareholder who was speaking in favor of a shareholder proposal has never before occurred at an annual meeting of a public company in the United States,” Flaherty said. “We look forward to having our day in court to hold Mr. Buffett and Berkshire Hathaway accountable for their actions,” said NLPC Counsel Paul Kamenar. It is expected that the federal court will rule in the coming weeks on Berkshire’s motion to dismiss. Click here for NLPC’s Brief. Click here for Exhibit #1 (charge dismissal document). Click here for Exhibit #2 (meeting transcript) Click here for Exhibit #3 (Flaherty Declaration) Click here for NLPC’s original Complaint (May 3, 2024) Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

August 21, 2024 02:00 PM Eastern Daylight Time

New Research from DIRECTV Advertising and Publicis Media Finds 97% Of Consumers View Long-Form As Preferred Premium Content

DIRECTV Advertising

DIRECTV Advertising, a trailblazer in addressable TV solutions, and Publicis Media, the media division of global communications leader Publicis Groupe, today released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear within it. The research found that 97% of viewers consider long-form content to be the most premium and that watching long-form premium content elicits positive emotions, with almost 9-in-10 saying it’s a good use of their time. “DIRECTV has been at the forefront of entertainment and innovation for three decades. Viewer habits have certainly shifted over time, but what remains consistent is that TV and premium content offer a truly leaned-in experience that forges deep personal connections,” says Amy Leifer, Chief Advertising Sales Officer for DIRECTV Advertising. “DIRECTV Advertising brings together brands with the deeply engaged audiences that matter most to them”. Advertising within long-form premium content has long been a fixture on media plans. As more ad-supported services enter the market, most viewers are willing to watch ads in exchange for free or discounted subscriptions. 62% say they appreciate that brands advertising in long-form premium content make it more affordable to view. Not only do viewers recognize the value in advertising but they are also taking action. Two-in-three report having purchased a product they’ve seen advertised within long-form premium content. Still, the type of content considered ‘most premium’ varies across audiences and the report covers five distinct segments based on what ‘premium’ means to them. "Viewers follow good content wherever it lives, which is why it is a challenge to put a universal definition on what 'premium' means to consumers,” said Liz Leonard, EVP, PMX Lift. “However, we know that long-form content continues to be a vital part of advertisers’ video mix due to perceived content quality and integrity, as well as having a proven track record of driving strong engagement and business outcomes." In the coming months, brands will be able to activate these valuable segments within the DIRECTV footprint and across media with PMX Lift. The full-length report is now available at directvadvertising.com/insights/. # # # Methodology The data cited in this release is based on a quantitative survey of n=3,000 consumers representative of the US population ages 18-74. The survey was fielded online May 1st - May 15th, 2024 by Vital Findings. About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. About Vital Findings Vital Findings is an award-winning insights agency driven by the conviction that insights should not just inform but inspire. Our mission is to elevate the way businesses interact with data, transforming it from abstract numbers into compelling narratives and visual stories that resonate. We believe that when insights are experienced, not just observed, they have the power to ignite creativity, foster innovation, and lead to more informed and impactful decision-making. About Publicis Media Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Contact Details Kite Hill PR Alexandra Morrison alexandra@kitehillpr.com Company Website https://www.directvadvertising.com/

August 21, 2024 09:21 AM Eastern Daylight Time

Liquid Death Becomes Official Partner of Italy’s Campobasso Football Club

Club Underdog

Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, is now the official water and flavored sparkling water partner of Italy’s Campobasso Football Club (Campobasso), which is co-owned by Kelly Ripa and Mark Consuelos, Emmy Award-winning hosts of LIVE with Kelly & Mark, the top-rated talk show in the United States. Liquid Death was unveiled as a partner of Campobasso in late July on LIVE, with a guest appearance and jersey swap by Ryan Reynolds. The Deadpool star was gifted the new Liquid Death branded Campobasso FC jersey by Consuelos while exchanging a Wrexham A.F.C. jersey, the Welsh club which has gained global popularity through its “Welcome to Wrexham” series on FX. “The Campobasso journey has been a fairytale over the past two years, taking this club from the bottom to winning two consecutive promotions for the first time in our 100-plus year history,” said Consuelos. “Much in the same way Liquid Death has built one of the boldest brands on the planet right now, we built Campobasso with precision, fearlessness and by dreaming big. Campobasso FC has now arrived and is ready to play on big stages, and what better brand to partner with than Liquid Death, who has taken on the giants and won just as we intend to do on the pitch.” As part of a multi-year agreement that makes Liquid Death the official water partner of Campobasso FC, fans will see Liquid Death at all Campobasso FC concession stands, on stadium signage, on special edition jerseys, and wrapped around the team's tour bus. Liquid Death will also collaborate on LED ad boards, the player tunnel walkway, product kiosks, unique activations, and events for Campobasso FC fans in North America, and more. “This is our first venture into European football, and we couldn't be more excited for it," said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “We’re thrilled to bring our infinitely recyclable, ice-cold cans of Liquid Death to the highly passionate fans of Southern Italy’s historical club. We’ll be on the road with the team as the exclusive sponsor of the team bus and carried at all concession stands at the Molinari Avicor Stadium in Campobasso.” Matt Rizzetta, Chairman of North Sixth Group, parent company and operator of Campobasso FC, oversaw the revival of the team from near obscurity, with only 70 fans at matches during its first game in 2022, to attracting 30,000 fans for its celebration upon the club’s triumphant promotion to Serie C in 2024. “The partnership between Camopbasso FC and Liquid Death brings together two of today’s feel-good underdog stories in sports and water,” said Matt Rizzetta, Chairman of North Sixth Group, parent company of Campobasso FC. “With Mike Cessario and Liquid Death, our journeys intersect in many ways and share the same values of perseverance, courage, and overcoming the odds. We couldn’t think of a better partner with whom to join hands as we both write the next chapter in our respective underdog stories.” Located between Rome and Naples in the region of Molise, Campobasso carries a proud football tradition that dates back more than 100 years. The team has one of the most passionate followings in central and southern Italy, having beaten some of the most successful teams in Italian football such as Juventus, AC Milan, and Lazio, during its glory years of the 1980’s. In 2022, fans of Campobasso were at risk of losing football completely after the team was denied entrance to the professional leagues. On the brink of losing all hope of competing in Italian football, North Sixth Group acquired Campobasso along with Ripa and Consuelos, restarting from the fifth tier of the Italian football pyramid. Since acquiring the club, Campobasso has won two consecutive championships and has been promoted to Serie C, the third tier of Italian professional football. Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 9.5 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. The company donates a portion of proceeds to nonprofits as part of their partnership with 5Gyres and the Thirst Project. For more information, visit www.CampobassoFC.com and follow the official social media channels of Campobasso FC on Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and Patreon. About Liquid Death As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need. For more information on Liquid Death please visit liquiddeath.com. About Club Underdog Powered by N6 Club Underdog is a multi-asset sports ownership entity wholly owned and operated by North Sixth Group, a New York and Los Angeles-based family office operating company. Within its portfolio, Club Underdog owns historic European football clubs Campobasso FC, Dagenham & Redbridge FC; American professional men’s and women’s franchise Brooklyn Football Club; and fast-growing football apparel company Diaza. In 2024, Club Underdog became one of the first foreign ownership groups in history to achieve back-to-back promotions with Italian side Campobasso FC, bringing the club from the fifth tier to Serie C in just two years. In 2023, the group also made history as the first ownership group to bring an expansion football franchise to the Borough of Brooklyn. Kicking off in USL Super League and USL Championship in 2024 and 2025 respectively, Brooklyn FC is one of the only sports franchises in the United States to include a professional men’s and women’s team under the same platform. Contact Details N6 for Club Underdog/Campobasso FC +1 917-935-8232 clubunderdog@n6krma.com Company Website https://n6clubunderdog.com/

August 20, 2024 12:00 PM Eastern Daylight Time

Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

Avenue Z

Heading into the crucial Q4 holiday retail season, Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations amplify Avenue Z’s cutting-edge approach, highlighting its role as an official TikTok Shops Agency Partner and Shopify Plus Partner, delivering unmatched benefits to shoppers, creators, and brands. Avenue Z, a leader in social commerce, is renowned for its ability to drive influence across all channels, where Shopify’s e-commerce platform and TikTok Shops’ affiliate and influencer marketing abilities are a critical part. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce” said David Corchado, Chief Strategy Officer at Avenue Z, and Head of Channel Partnerships. “They continue to innovate store functionality and enhance the on-platform shopper experience. Now with the prioritization of TikTok Live content, any DTC / B2C brand heading into the holiday retail season must have these two pieces in their e-commerce ecosystem, or they’ll miss the mark on Q4 performance.” This partnership provides direct access to TikTok Shop expertise, along with insights from Shopify and Shopify Plus experts, all designed to optimize the shopping experience, boost revenue, and enhance brand reputation. Avenue Z will also be working with brands on TikTok to stream “LIVE” content allowing viewers and creators to interact in real-time. Easy Access to TikTok Shop Expertise for Brands With over 150 million monthly active users in the US, TikTok is revolutionizing social commerce. Avenue Z’s status as a preferred TikTok Shops Partner (TSP) allows brands to tap into platform expertise and support to leverage viral marketing trends, transforming product discovery into instant purchasing decisions. This collaboration enables brands to easily engage with TikTok’s dynamic audience through Avenue Z’s expertise and creator network, leveraging real-time analytics and advanced tools to maximize sales and brand presence. “Affiliate and influencer marketing have evolved and merged into a highly effective strategy for performance marketing,” said Jonathan Snow, Chief Innovation Officer at Avenue Z, in a recent Fast Company article. “Brands can make the most of this by engaging a large number of affiliates and offering attractive commissions, all through the TikTok Shop platform. Paired with our platform expertise, social commerce will be a critically important revenue generating channel for brands in Q4.” Shopify Expertise for eCommerce Brands As a Shopify Plus Partner, Avenue Z helps brands optimize their digital storefronts and expand their reach, driving growth in a competitive marketplace. With Shopify, brands can manage and grow their online presence across multiple channels, ensuring a seamless shopping experience that meets the evolving preferences of today’s consumers. “This is why our Shopify Plus Partner status is so important, we’re able to bring the best in e-commerce to our clients,” said Snow. “Shopify has the world’s highest converting checkout experience, augmented by Shop Pay which expedites the payment process and offers consumers rewards and cashback. Thanks to this, Shopify Payments represents a staggering 61% of Shopify’s GMV, which climbed $2B in Q2 2024 (YoY), and was able to do so despite unfavorable consumer market conditions. When the tide turns and we enter a stronger consumer market in the near future, just imagine what Shopify’s growth will accelerate to.” Snow’s outlook for DTC/B2C brand performance in Q4 2024 remains strong, but only when best-in-class e-commerce tools and talent align, as is the case with Avenue Z’s Shopify Plus Partnership. Biggest Brand Benefits: Driving Revenue, Elevating Reputation As Avenue Z continues to pioneer advancements in social commerce, the strategic partnerships with TikTok Shops and Shopify mark a significant milestone. “Channels like this - TikTok and Shopify - are critical avenues for driving influence today, for brands looking to elevate reputation or increase revenue,” said Jeffrey Herzog, Founder, Chairman, and CEO of Avenue Z. “They are top performers in our channel network, excelling at driving commerce, connections, and conversions for our clients. We will undoubtedly expand in this area by adding more channels and expertise in the coming months." These partnerships highlight Avenue Z's continuous effort to stay at the forefront of innovation, ensuring that their clients can leverage the latest technological advancements to captivate and engage audiences across all channels. About TikTok Shop & TikTok Shop Partners (TSPs): TikTok Shops is a completely personalized and fully integrated commerce solution, where sellers can authentically connect with creators and communities to drive meaningful shopping experiences. Their network of experienced TikTok Shop Partners (TSPs) offer a range of services to sellers, enabling them to scale business on TikTok Shop effectively. About Shopify & Shopify Plus Partners: Shopify is the #1 complete commerce platform that lets anyone start, manage, and grow an e-commerce business. By bundling commerce activities into a single platform, business owners can sell in multiple places, across multiple channels, and integrate features and functionality that shape the future of commerce. Shopify Partners make up a diverse ecosystem across all segments of ecommerce, helping brands to innovate and implement faster. About Avenue Z: Avenue Z is a media and technology company breaking traditional boundaries between digital marketing, advertising and strategic communications. Our unique combination of smart media and smart content, informed by data science, has proven to increase a brand’s revenue and elevate its reputation. From the Wall Street Journal to TikTok, PR to social and search, our approach yields outcomes in commerce, connections, and conversion across all channels. With experts based in Miami, New York, and Orlando, serving a global roster of category leading brands - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com

August 20, 2024 08:15 AM Eastern Daylight Time

News Direct Turns Its Attention to the Comprehensive Reach it Provides in Its Continued Marketing Push

News Direct

Contact Details News Direct Corp. Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com

August 16, 2024 09:00 AM Eastern Daylight Time

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