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Cybersecurity Marketing Society Produces Conference Tailored to Helping Cybersecurity Marketers Learn & Grow Skills

Merritt Group

The Cybersecurity Marketing Society (the Society), a community where marketing professionals in the cybersecurity industry come together to network and learn, announced today its new virtual learning conference, CyberMarketingCon 2020. The event is open for registration and will take place virtually from September 21st-25th 2020. CyberMarketingCon was created by the founders of the Society, Aileen Casmano, Gianna Whitver, and Maria Velasquez, cybersecurity marketing professionals who wanted to design an event that brings peer-to-peer learning opportunities to an industry that is highly technical and somewhat complex when it comes to marketing. The founders leveraged their best assets and connections to recruit outstanding speakers for the event -- their member base -- which has grown to over 150 members since the society’s launch in March 2020. "Cybersecurity marketing is the wild west. There are thousands of companies all claiming they can prevent, detect, and remediate any kind of attack, and security professionals are justifiably skeptical of vendor claims. This event presents a great opportunity to learn from experts that have gone beyond the FUD and share how cybersecurity marketers are able to succeed by being creative and not just chasing more (cyber) ambulances,” said Nathan Burke, CMO of Axonius and member of the Society. The speaker lineup consists of 15+ marketing professionals of varying career stages and company disciplines. Session topics range from demand generation strategies to product marketing and management alignment and Search Engine Optimization (SEO). Some noteworthy speakers include Tim Wilson , Co-founder of Dark Reading , Kathleen Booth , VP Marketing of Attila Security , and Nathan Burke , CMO of Axonius . “There are plenty of cybersecurity conferences, but none that focus on marketing. An event like CyberMarketingCon 2020 is long overdue. I’m looking forward to getting an inside look at how some of the top marketing leaders in the cybersecurity industry are driving results,” commented Kathleen Booth, VP Marketing at Attila Security and member of the Society. Those interested in registering for CyberMarketingCon can sign up here by September 20th . The official event hashtag is #CyberMarketingCon2020. Information on the sessions and speakers can be found on the event website here . CyberMarketing con is proud to have five sponsors supporting the event: Merritt Group Inc. , Hyer Tech Solutions , The CyberWire , Hacker Valley Media, and Sutter’s Mill Specialties . About the Cybersecurity Marketing Society The Cybersecurity Marketing Society (the Society) is a community for marketing professionals in the cybersecurity industry to network, mindshare, and grow professionally with like-minded people. It was founded in 2020 with the goal of bringing continuous community, resources, and education to a complicated, constantly changing industry. To learn more about the Society and to become a member, visit the website at . Contact Details Katie Pesek +1 703-390-1505 Company Website

September 08, 2020 09:00 AM Eastern Daylight Time

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Millie’s Mutts Rescue Celebrates its Third Anniversary

Millie's Mutts

Millie’s Mutts, a north Texas pet rescue, celebrates its third year as a recognized a 501(c)(3) non-profit. The rescue’s mission is to rescue both shelter and homeless pets located in the north Texas area, providing the abandoned animals a safe home environment to be rehabilitated, socialized, and receive medical care so they are ready for their adoptive family’s forever home. “We are blessed to be celebrating our third year of saving homeless pets. I wouldn’t have imagined that our small rescue would touch so many two and four-legged lives. It is truly an honor and great responsibility that through our dedicated and passionate volunteer group, we can make a difference in the pets’ lives and in our community”, said Kelly Sargent, President of Millie’s Mutts. “As we look forward to our fourth year, we are excited about continuing our mission and getting back to hosting adoption events with our local community.” In the past three years, Millie’s Mutts has rehomed nearly 200 animals, despite being a small volunteer-only organization, the rescue is dedicated to making a lifetime of difference for the animals they rescue. Many of the animals rescued were facing euthanasia or living in a shelter for a long time with wide-ranging medical needs including heartworm disease, broken limbs, abuse, and extreme neglect. “Our success is 100% attributed to the committed foster parents that open their homes and pour their heart and soul into the rescue pets’ rehabilitation. It is only through our volunteers that we can be successful,” said Kay Gandy, Treasurer of Millie’s Mutts. “Volunteers can help in so many ways, not only opening their home, but providing transportation, assist with events, fundraising, and photography. We would love to have more volunteers join and additional foster homes, not only is it a rewarding experience, it literally saves lives.” About Millie’s Mutts Founded in 2017, Millie's Mutts is a north Texas pet rescue that rescues shelter and homeless pets and prepares them with medical and other care for their forever home. To learn more about volunteering or adopting a pet email us at or visit . About Millie's Mutts Founded in 2017, Millie's Mutts is a north Texas pet rescue that rescues shelter and homeless pets and prepares them with medical and other care for their forever home. To learn more about volunteering or adopting a pet email us at or visit . Contact Details Kelly Sargent +1 703-347-1117 Company Website

September 03, 2020 11:00 AM Central Daylight Time

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Fully Promoted Launches Social Distancing Bracelets for Networking Events

Fully Promoted

Fully Promoted , the world’s largest branded products and marketing services franchise, is helping businesses get back to business with its wide range of promotional products. Most recently, Michelle Bottino, owner and operator of Fully Promoted St. Charles in Illinois, helped her local Chamber of Commerce execute a successful event with the use of color-coded wristbands to identify comfort levels regarding social distancing. Bottino, an active member of the St. Charles Chamber of Commerce, recently collaborated with the Chamber to determine an effective way to drive event attendance while maintaining social distance and allowing attendees to feel comfortable. Together, the two came up with providing attendees with color-coded wristbands. The branded, disposable bracelets were available at the check-in table. Guests were given the option to choose from three bracelets to indicate their preferred level of interaction. Green – Happy to high five and hug! Yellow – I am okay with talking but please no hugging or handshakes. Red – Happy to see you but keeping my distance. “My business focuses primarily on helping others promote their businesses. I couldn’t help but think that I could do more for them right now as they rebuild and get back to networking in person in some fashion,” said Bottino. “The wristband is just one of the many ways we are looking to get businesses back to business at a time when they need us the most. The St. Charles Chamber of Commerce chose to use this affordable yet extremely effective visual aid to help put attendees at ease while attending an event and adhering to local guidelines and regulations. It takes away the need to verbally express, Hey… I’m here, but I‘m not comfortable shaking hands just yet. At Fully Promoted, our goal is to keep our customers safe, but we have to learn to live with COVID and get back to business.” With the success of this event and others like it, Fully Promoted has introduced an entire line of Networking Bracelets for in person gatherings and events including reusable silicone bracelets, rubber wristbands and Tyvek paper wristbands . “The past several months has presented challenges across every single industry,” said Mike Brugger, President of Fully Promoted. “I am proud of Michelle and our entire Fully Promoted network for their dedication to helping their local communities as businesses reopen. Michelle and the St. Charles Chamber of Commerce identified a safe way for businesses to get back to business and successfully host events where everyone can feel comfortable.” Today, businesses need to be equipped with user-friendly and on-demand tools to remain top-of-mind. With approximately 300 locations worldwide, Fully Promoted is uniquely positioned to give customers an online and physical option so they can see and touch the product prior to purchasing. For businesses seeking content and promotional products , you are encouraged to visit the Fully Promoted shopping platform featuring hundreds of quality promotional products. A member of the United Franchise Group, Fully Promoted can access more than half a million promotional products, plus it offers a comprehensive suite of marketing services that include print, digital marketing, and lead generation. For more information about Fully Promoted and to visit the new online shopping site, visit . About Fully Promoted Fully Promoted has approximately 300 locations across the globe. The brand operates a full-service branded products and marketing service business and is the place to attract customers. From promotional products and embroidery to expert printing services, Fully Promoted can help take businesses to the next level. Fully Promoted also offers an office-based model allowing franchisees to operate their business using a developed network of resources. To find the Fully Promoted nearest you, visit , and for franchising opportunities, visit . Contact Details Brittny Fuchs +1 561-812-6032 Company Website

September 03, 2020 10:03 AM Eastern Daylight Time

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HearMeCheer Delivers Successful Integration of Real, Live Fan Cheers and Crowd Noise for Top Rank Live from the MGM Grand Conference Center Grand Ballroom in Las Vegas


HearMeCheer , the innovative and timely audio broadcast app that collects live fan noise and streams it into stadiums, arenas, ballparks as well as live sports television broadcasts, was successfully implemented by Top Rank boxing for their recent live cards distributed on ESPN platforms. Today, HearMeCheer announced that their agreement has been extended through October. Top Rank utilized HearMeCheer, actively promoted during the live broadcasts, to bring authentic, live fan cheers and crowd noise into the MGM Grand Conference Center Grand Ballroom in Las Vegas during each night’s contests, creating an authentic sound and feel in an otherwise empty arena. “Top Rank challenged us to enable fans and viewers to hear and feel as though the arena was full, but at the same time not deliver audio that detracted from the telecast,” said Elias Andersen, the 20-year-old founder and Chief Executive Officer of Toronto-based ChampTrax , and the creative mind behind HearMeCheer. “They wanted the fans to participate live in the event. We launched the HearMeCheer app through viewer cellphones, as suggested by the announcers on location in on-air promotions during the broadcast,” Andersen continued. “The result was live audience reactions and sounds captured through HearMeCheer and ‘piped’ into the production at the MGM Grand Conference.” According to Brad Jacobs, COO of Top Rank , “ HearMeCheer delivered authentic, live fan reaction and crowd noise during our events, bringing the fans closer to the matches, almost as if they were in the arena with us. HearMeCheer proved to us it can be done, and our telecasts are greatly enhanced by this new way to engage our fans.” About HearMeCheer: HearMeCheer is an innovative fan engagement platform developed by the team at ChampTrax. The Toronto-based company has created an app that allows sports fans at home to actively engage with their favorite teams playing in ballparks, arenas, and stadiums around the world. HearMeCheer collects live fan noise, cheers, sounds and reactions into a live audio stream that is used by sports teams, leagues, and broadcasters in live game coverage. Additional information is available at . Contact Details Jim DeLorenzo +1 215-266-5943 Company Website

September 02, 2020 09:50 AM Eastern Daylight Time

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Accurate Franchising, Inc.

Accurate Franchising, Inc. , is a franchise management company that specializes in helping businesses expand through franchising. The brand is proud to announce that they recently ranked in Entrepreneur magazine’s third annual list of the Top Franchise Suppliers. This list recognizes top companies that provide services and support to franchisors and franchisees in ten categories: Accounting, Banking/Financing, Franchise Broker/Referral Networks, Franchise Consulting/Development, Legal Services, Marketing, Merchant Services, Other Technology Services, Public Relations, and Real Estate Services. Accurate Franchising was ranked # 15 in the Franchise Consulting/Development category. “We are honored to be recognized by Entrepreneur Magazine for our dedication to helping companies franchise their business and creating a custom business plan to match their desired level of success,” said Tipton Shonkwiler, Accurate Franchising Brand President. "Now more than ever franchisors and franchisees need service providers they can rely on to help them build and run their businesses as efficiently as possible," says Entrepreneur's editor in chief, Jason Feifer. "We at Entrepreneur are proud to help by presenting this list of the most trusted suppliers in the industry." To determine who the Top Franchise Suppliers are, Entrepreneur surveyed more than 700 franchisors to find out which service providers they and their franchisees use, and what their satisfaction is with the quality, cost, and value of those suppliers’ services. Each supplier was scored based on the results of this survey. Accurate Franchising’s position on the ranking illustrates its position as a trusted service provider in the franchise community. To view the full ranking, visit . The list can also be seen in the September 2020 issue of Entrepreneur . About Accurate Franchising, Inc. Accurate Franchising is the only franchise development consulting firm that actually owns and operates its own franchise brands. The company has first-hand experience with franchising, giving it an intimate understanding of what a franchisor needs to succeed. Accurate works with clients to help their franchises grow and thrive, while also working with its sister companies—Signarama, Venture X, and others—to keep those franchise brands strong. Accurate franchising has worked with more than 200 brands in over 80 countries. For more information, visit . Contact Details Brittny Fuchs +1 561-812-6032 Company Website

September 02, 2020 08:44 AM Eastern Daylight Time

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Global Business Ethics Survey: Top managers twice as likely to experience pressure to bend the rules in organizations.

Ethics & Compliance Initiative

Employees are twice as likely to experience pressure if they are top-management than compared to line-level employees, according to the Ethics & Compliance Initiative’s ™ (ECI) latest Global Business Ethics Survey Report ™ (GBES) . The data suggest that the higher up the “totem pole” an employee is, the more likely they are to experience pressure to bend the rules. Overall, about 1 in 5 employees experience pressure to bend the rules. Pressure to bend the rules, as defined by the GBES report , can be caused by meeting performance goals, attempting to save one's own and others' jobs, supervisory pressure, advancing one's career or financial interests, and demands from people who support or invest in the organization. According to the data, of those that experience pressure, 30% are top management employees, 25% are middle management, 22% are first-line supervisors and 17% are individual contributors. The first 2020 report of ECI’s premier, longitudinal study on global workplace behavior, published four times per year, also found that when top management show a strong commitment to ethical leadership and organizational values, their employees are 3X less likely to experience pressure. “The data continue to suggest that high-pressure environments are not only stressful for employees, but they can actually cause a negative ROI when it comes to ethical behavior,” said Patricia Harned, CEO of ECI. “Expanding KPIs and stretching financial goals may result in a short-term gain, but the long-term consequences to the organization is a net negative.” Other Findings and Key Indicators of Pressure The report found that employees experiencing pressure was linked with the prevalence of observing various types of misconduct found in organizations across the globe, all of which were about twice as likely to occur in pressure environments versus non-pressure environments. Employees are twice as likely to observe misconduct in organizations where they feel pressure to compromise ethics standards. “As companies around the globe respond to the unprecedented challenges of the COVID-19 pandemic, the important research in ECI’s Global Business Ethics Survey (GBES) report presents a timely and accurate overview of pressure in the workplace,” said Michele M. Brown, SVP, Chief Ethics and Compliance Officer and Deputy General Counsel, Leidos. “These findings provide best practices to balance organizational change while upholding the highest ethical standards. Leidos is proud to support ECI research, which is helping the member community build and maintain strong ethical cultures.” Download the latest GBES report at Methodology The 2019 GBES is the 15th iteration of the GBES (formerly the National Business Ethics Survey). In 2019, the GBES surveyed over 18,000 employees in 18 countries (approximately 1,000 employees per country). ECI established the survey questions and sampling methodology. About the Ethics & Compliance Initiative The Ethics & Compliance Initiative (ECI) is a non-profit organization that empowers organizations to build and sustain high-quality ethics and compliance programs. The organization provides research and a best practice community, as well as certification opportunities for ethics & compliance professionals. Through its membership, ECI represents entities across nearly every industry, located in 37 countries on six continents each dedicated to promoting the highest levels of integrity. Visit to find out more about our research, membership or funding the GBES. The GBES is made possible with the support of its funders: Google, Boeing, Eli Lilly & Company, Altria, BP, GE, KPMG, Pacific Gas & Electric, L'€™ORÉAL, Leidos, University of Arkansas and PricewaterhouseCoopers. Contact Details Brad Fulton +1 210-278-4809 Company Website

August 31, 2020 11:00 AM Eastern Daylight Time

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2020 Exposes Challenges With Many Corporate Public Relations Programs

W2 Communications

This year has been a rollercoaster for most businesses. How do you market and sell products and services, while factoring in global context and your consumer’s preoccupation with the events of the day? You not only need to remain aware, but sensitive, to the challenges many are facing. Since mid-March, we’ve heard a lot of businesses say they need PR partners who are architected for the flexibility necessary in today’s environment. It may sound counterintuitive for the dynamic communications business, yet we constantly hear about PR programs stalling because firms were not nimble enough to responsibly and creatively tap into the current media atmosphere. The latest W2 Communications blog outlines not only the challenges facing organizations and their media relations efforts, but also provides some strategic guidance for evaluating and pivoting your programs for success. For more details, visit: About W2 Communications W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action. With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development. W2 Communications’ podcast “ Inside the Media Minds ” features in-depth interviews with today’s top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States. To learn more about W2 Communications, visit , or engage with us on Twitter , LinkedIn and Facebook . For the latest insights on the communications industry, follow the company blog at . Contact Details Christy Pittman +1 703-877-8108 Company Website

August 26, 2020 10:00 AM Eastern Daylight Time

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Uyghurs for Sale


Seventy-five years after the Holocaust concentration and labor camps are still in existence. Today the Chinese Communist Party (CCP) is interning more than one million Uyghur Muslims in concentration camps – striping them of their fundamental rights to peacefully practice their faith. Now new information has surfaced showing that not only is the Communist Party oppressing Uyghur Muslims, they are profiting from them – and worse – Americans are at risk of being duped into paying for it . Groups working on international religious freedom issues have now added their voice to a coalition of civil society organizations and trade unions calling for fair labor practices. Spearheaded by 21Wilberforce and other organizations working through the International Religious Freedom Roundtable , religious freedom advocates are asking Congress to quickly pass the Uyghur Forced Labor Prevention Act (H.R.6210 / S.3471). This legislation would make it more difficult for products produced by people enslaved by the CCP because of their faith to enter Western markets . “We commend Congressman McGovern (D-MA) and Senator Rubio (R-FL) for their bipartisan efforts to confront this horrific exploitation of people because of their religion,” said Randel Everett, President of 21Wilberforce. “One hundred fifty (150) organizations and experts of different beliefs and ideologies have come together to ask Congress to pass this important legislation.” 21Wilberforce encourages Americans to reach out to their representatives in Congress and ask them to enlist more co-sponsors, give speeches, and make statements in support of stopping the Chinese Communist Party from exploiting and profiting from religious discrimination and slavery. Citizens can make a difference by using and sharing a free online tool that directly connects Americans with their elected representatives. Dr. Everett noted that “Our namesake, William Wilberforce, was a man of faith who stood up to free people who were enslaved based on their race. Today we stand up to free those enslaved for their faith.” 21Wilberforce is a Christian human rights organization dedicated to defending the universal rights of religion, belief, and conscience for all people. Our vision is to empower people to collaboratively support persecuted communities, challenge repression, and expand freedom of religion and belief globally. Contact Details Lou Ann Sabatier +1 703-216-2941 Company Website

August 26, 2020 08:00 AM Eastern Daylight Time

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Mykolas Rambus joins Quaero as President


Quaero , a leading Customer Data Platform (CDP) company that powers customer experiences (CX) for large, sophisticated enterprises, today announced that Mykolas Rambus has joined the company as President. He will report directly to Quaero’s founder and CEO, Naras Eechambadi, and join the Board of Directors. “I’m absolutely thrilled to welcome Mykolas to Quaero,” said Naras Eechambadi. “He is the rare entrepreneurial leader who has been both a CEO and CIO, and regardless of role or industry has devoted tremendous attention to uncovering new ways to manage and monetize customer data. Given his experience, I’m certain Mykolas is going to bring many exciting new ideas to our clients—and our entire team—as we continue on our mission. I’m excited that he has joined Quaero, just as I’m incredibly grateful for the tremendous commitment our entire team demonstrates in support of our clients every day.” Mykolas joins Quaero after serving as General Manager, Data-Driven Marketing at Equifax (NYSE: EFX), where he played a key role in shaping how Equifax analyzes data on over 800 million consumers in 24 countries. Earlier in his career, Mykolas was the founder and Chief Executive Officer of two successful business-to-business firms—Lobby7 (acquired by Nuance Communications, NASDAQ: NUAN) and Wealth-X (acquired by Euromoney Institutional Investor, LON: ERM). A veteran technology and data expert, he has served as Chief Information Officer for W.P. Carey (NYSE: WPC) and subsequently in the same role for Forbes Media. Mykolas is an MIT alum who majored in Information Technology and Operations Research. Mykolas added “Today’s most sophisticated enterprises knit together customer profiles from thousands of distinct sources to power their customer experience. In every case that task is made more effective and efficient with a scalable and adaptive CDP platform. While most corporations are still in the early innings of learning about CDPs, Quaero has already built a compelling next generation enterprise solution. Everyone I’ve spoken to has told me how much they love the entire experience of working with Quaero, and I am incredibly excited to be joining the team.” Michael Harrison, Managing Partner at the Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, said “I have worked with Mykolas and have been impressed with his leadership, and his ability to define corporate strategy while translating it into actionable plans for the organization. Mykolas is unique in the ability to turn complex technical issues into digestible topics for his team. In particular, Quaero will benefit significantly from his knowledge of financial services and the data ecosystem.” Mark Leiter, former global Chief Strategy Officer at Nielsen and Quaero Board member representing Pereg Ventures—a New York City based venture capital firm—remarked, “I’ve had the great privilege and pleasure of knowing Mykolas for twenty years, and have watched him take on every leadership role with tremendous passion. I know he will have a huge impact in his new role as Quaero’s President and look forward to working with him.” About Quaero Quaero’s Customer Data Platform (CDP) helps large, sophisticated enterprises deliver outstanding personalized customer experiences (CX) by making it much easier to manage and analyze massive quantities of customer information. Quaero currently operates the world’s largest CDP implementation that serves more than a billion consumers globally. Quaero’s distinctive platform, delivered either in the cloud or on-premise, provides clients with key connective tissue that bridges multiple organizations —marketing, sales, service, support, operations, technology— as they seek to constantly improve the total customer experience. Quaero is headquartered in Charlotte, North Carolina. To learn more about the company and how it creates value for customers, please visit Quaero . About Pereg Ventures Headquartered in New York City, Pereg Ventures is a venture capital firm that invests in early-stage B2B information services firms. Our portfolio companies typically leverage big data and apply advanced analytics, algorithms, machine learning and artificial intelligence to extract proprietary insights from huge amounts of consumer information. We provide Seed, Series A and Series B financing to our venture portfolio, and our LP group includes two strategic limited partners: Nielsen (NYSE: NLSN) and Tata Group (NYSE: TTM). Contact Details Zachary Van Doren +1 415-412-0450 Company Website

August 25, 2020 03:15 PM Eastern Daylight Time

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