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LAS VEGAS MAGICIAN XAVIER MORTIMER’S MIND-BENDING TRICKS GO VIRAL WITH GRAVITY DEFYING VIDEO

MassMedia Marketing, Advertising, PR

For Gravity Defying Video, Click Here Xavier Mortimer, award-winning and headlining magician of Xavier Mortimer’s Magical Dream on the Las Vegas Strip, continues to go viral across social media with his most recent gravity defying video that have attracted more than 240 million views. As entertainment venues remain closed across Las Vegas due to the pandemic, Mortimer has quickly adapted his Las Vegas show-quality tricks into social media videos designed to entertain his virtual audience that includes nearly three million followers. In the past three months, Mortimer has posted dozens of videos showcasing his magical talents which have thrilled and engaged fans from around the world. To see Mortimer’s mind-bending tricks, check out the following links: Defying Gravity – 240.4 million views The Antique Box – 43.1 million views Instant Dress Up – 35.8 million views The Devils Hand – 62.2 million views Prior to the pandemic, Mortimer performed Xavier Mortimer’s Magical Dream every night at 6 p.m. inside Bally’s Hotel and Casino on the Las Vegas Strip. About Xavier Mortimer’s Magical Dream Enchanting, award winning-French performer Xavier Mortimer takes center stage in Xavier Mortimer’s Magical Dream, combining elements of magic, comedy, drama and illusion. After performing in more than 30 countries and most recently starring in Cirque du Soleil’s acclaimed production, Michael Jackson One, Mortimer became the first Cirque troupe performer to launch a headlining residency on the Las Vegas Strip with the premiere of the show in 2016. The spellbinding production was written and directed by fellow French superstar, Alex Goude, and long-time legendary Vegas headliner, Michael Goudeau. Allie Sparks performs alongside Mortimer as Belle, his dream girl and love interest. Prior to The Strip closures, show times for Xavier Mortimer’s Magical Dream are at 6 p.m. from Saturday through Thursday in the Windows Showroom at Bally’s Las Vegas Hotel and Casino. Awards include first place at the Albano International Congress in Italy, Gold Star at the L’Eau d’Olle magic festival in France, and most recently voted The Best Magic Show in Las Vegas by the Las Vegas Review Journal for a second year in a row. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

June 30, 2020 08:05 AM Pacific Daylight Time

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SynaVoice SOL begins second week of sold-out virtual camp

SynaVoice SOL

SynaVoice LLC (SynaVoice) officially launched SynaVoice SOL , (summer online), a pop-up, virtual summer camp for high school students last week. Conceived as an alternative to in-person, academic programs that were cancelled due to Covid-19-related closures, SynaVoice SOL provides exposure to new ideas, concepts and skills for high school students that inform their college, career, and life choices. After the murder of George Floyd, SynaVoice moved to create a more inclusive environment by identifying scholarship candidates from partner schools and revising the general pricing structure to a “pay what you can” model, to remove the barriers to entry for all students. SynaVoice SOL features nationally-recognized experts with a wide variety of expertise that engage campers and capture their imagination, staying true to our mission to provide exposure to new ideas and deliver creative, innovative, educational content. Each week, a different focus is offered, and virtual high school campers can choose to attend one or multiple weeks. In the first weekly session, Powerful Presence: Public Speaking & Presenting , campers representing eight high schools from Virginia, Michigan, Massachusetts, Texas, and Florida enjoyed daily presentations from Sherhara Downing, a master trainer and speaking coach for multinational corporations. For the second session, 24 campers from over 20 different high schools in Virginia, Michigan, and Florida enrolled for Lights, Camera, Action: Acting for the Camera . Suzanne Regan and Joe Stearns, both actors and talent agents, share what it takes to act for the camera. “Our one-week sessions are designed to provide a taste of an interesting subject so high schoolers can determine for themselves if they want to delve deeper into the subject matter outside of camp. Sharing this experience with a diverse group enables conversations of mutual interest, fosters meaningful relationships, and chips away at the opportunity gap for the campers who would not ordinarily be exposed to this type of enrichment program.”, said Julie Rothhouse, SynaVoice SOL founder. SynaVoice SOL sessions are held on the Zoom platform for two hours a day. College students from Brown University, New York University, and Wake Forest, facilitate the activities and discussions in the breakout room ‘cabins’. All sessions provide a fun take on an interesting topic or skill. The True Crime session keys off the passion that some kids have for true crime stories and tv shows. Dr. James Diamond, a professor and criminal lawyer, provides an overview of criminal law and highlights some of the cases he worked on. The Art of Graphic Narratives , led by award-winning graphic novelist and New Yorker cartoonist, Amy Kurzweil, shows campers how to combine personal narratives and illustration. Calling All Cars , led by two of the foremost automotive experts in the trade show world, Matt Troyer and Ken Smith, discusses complex automotive technology and design in an entertaining and understandable way. Curt Doty, award-winning marketer and international lecturer, shows campers how signs and symbols have influenced communication throughout history and leads the campers in the design of their own logos in The Influence of Design. About SynaVoice SOL SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. Productions Plus – The Talent Shop is a woman-owned, national talent and event staffing agency providing some of the world's best-known brands with full-service talent management in auto, event marketing, product demo and film/TV/voiceover. SynaVoice and Productions Plus partnered to develop and launch SynaVoice SOL, offering unique learning experiences to a diverse group of high school students to expand their horizons and inform their college, career, and life choices. To register, visit www.SynaVoiceSOL.com . To donate, visit www.givebutter.com/SOLsponsor. Structured like a camp, but indoors and therefore, way cooler. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

June 30, 2020 09:30 AM Eastern Daylight Time

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Launching Today: News Direct Disrupts the News Distribution Industry

News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

June 29, 2020 10:05 AM Eastern Daylight Time

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Industry Veteran Gregg Castano launches News Direct - Upending Traditional Paradigm of News Wire Category

News Direct

News Direct , the first content and news distribution platform purpose-built for contemporary media outreach, officially launches today. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software. Amid the coronavirus global pandemic, the volume and scale of pitches sent to journalists has exponentially increased - prompting brands and PR pros to determine the best way to convey and distribute COVID-related information in digestible bites. This is also reflective of today’s communications landscape. “Newswire services, which so many brands rely on to distribute their news and content, remain stagnant. This had to change. How news and information is disseminated and consumed today requires public relations professionals and journalists to create and deliver impactful multi-sensory stories. And this is what News Direct provides,” said Gregg Castano , Founder and CEO of News Direct. “It is a platform that helps great content rise to the top and get discovered. Full stop.” A purpose-built platform for the contemporary communications landscape. News Direct provides features and benefits that address key pain points for PR and IR professionals to position them for success. This includes: Exclusive standalone multimedia distribution : Bridging together PR and journalists’ ecosystems by delivering of relevant, engaging and informative content in the most sought-after formats. Infographics, videos and images are distributed as independent assets – without the requirement of embedding into a news release. Reimagined workflow : Users can work smarter with a state-of-the-art platform that combines advanced automation with speed, efficiency and collaboration. News Direct maintains the human element where it matters most, however – in customer service. Unparalleled security : The most secure data protection protocol in the category – supported by industry-leading technology that offers the highest level of content security throughout the workflow and distribution process. Actionable analytics : Proprietary media intelligence that provides meaningful metrics and insights that stakeholders care about. News Direct has partnered with News Quantified to provide best-in-class measurement and exclusive data reporting. Predictable pricing: The only major platform with a flat-rate pricing model for greater budget management and value. No word counting or geographic limitations like others. About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

June 29, 2020 10:00 AM Eastern Daylight Time

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