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Going, Going, Gone: New Study Reveals Workers Flip The Script on Traditional Work

MBO Partners

The signal finding of the MBO Partners 2022 State of Independence report is the continued surge in independent work, with more than half of all Americans now freelancing or have freelanced at some point in their careers. Upended by the pandemic, 64.6 million Americans now pursue independent work, a dramatic 69% growth since 2020. There have never been more payroll jobs in the U.S.: 153 million, and there have never been more people working independently. Across the board, the old stereotypes and tropes about independent freelancers and workers are being upended. Independents are growing in number, becoming more centered in the economy, and forming connections to one another and to companies large and small. Further, the old tension of payroll jobs draining the independent workforce has been eradicated as workers get comfortable with owning their economic reality by creating their own jobs. “Beyond the pandemic and macroeconomic climate, the underlying factor driving the thrust in independent work is institutional mistrust,” said Miles Everson, CEO, MBO Partners. “We don’t trust institutions to have our best interests at heart and our proof points have mounted as we have faced the challenges of the past few years. As we have come to question our view of security, workers have realized that creating a job is no greater risk than having a traditional job.” The annual State of Independence in America report is the country’s longest-running end-to-end study of the American independent workforce, now in its 12 th year. This year’s study showed six key insights about the independent American workforce, including: Demand is boosting supply. The number of Full Time Independents, those regularly working more than 15 hours per week, soared 27% to 21.6 million, up from 15.3 million in 2019. By 2025, more than half of all Americans will be independent or will have worked independently at some point in their careers – a massive tipping point in the conversation about the future of work. Happier, healthier, and more financially secure. People are increasingly turning to independent work to regain control and autonomy over their life and their career. And they’re happy doing it, with 76% reporting that they are “very satisfied,” 87% saying they are happier, 80% reporting better health, and 67% feeling more financially secure than their traditionally employed counterparts. Test driving independence grows in popularity. The number of Occasional Independents— people who earn money periodically by working at least once a month as an independent— more than tripled from 2020 to 2022, rising from 15.8 million to 31.9 million. These workers do so by and large to supplement income (the side hustle is real) but also to build a bridge to a larger independent career, to fill a passion, and more. Younger workers call the shots. While Millennials (ages 27-42) are the largest independent cohort, Gen Z (ages 18-26) are coming into the scene in larger numbers vs. opting for a traditional career. Together, these two groups make up half of the independent workforce and are predicted to be the dominant force by 2023. What does this mean? As younger workers take their careers into their own hands, the workforce must evolve to match where the workers go, and that work is independent. Independents are becoming increasingly diverse. Between 2019 and 2022, the proportion of white independents fell from 84% to 77%, while African Americans doubled from 7% to 14%. Among the creator economy, those who earn money by creating and distributing digital content, the percentage is even higher, 20%. With hustle, there is flow. As the number of independents rise, more are reporting higher incomes, with some 4.4 million earning more than $100,000 in 2022. That’s up 16% from last year, and it comes on the heels of a 27% increase in 2021, due in part to the economy’s recovery from the pandemic. To obtain a copy of the full 2022 State of Independence study, please visit About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​​ Contact Details Karen Swim +1 586-461-2103 Company Website

November 30, 2022 09:00 AM Eastern Standard Time

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Jon Harper Appointed as Chief Client Officer for Assembly Europe


Global omnichannel media agency Assembly has elevated Jon Harper to a new role as Chief Client Officer for its European business. The role is the first of its kind for Assembly in the region, signaling the increasing importance of Client Experience & Leadership within the agency. Over the course of Jon’s 6-year tenure with Assembly, he has worked with clients including Lenovo, Ralph Lauren, Tommy Hilfiger, Calvin Klein, and Converse with great success, building strong relationships across the board. With his new appointment, Harper will be leading every step of the client relationship journey in the business for Europe. “Assembly has grown and evolved to become a true global force beyond digital media, leading the agency to win large omnichannel deals and expanding existing client relationships. Through this, we have identified the need to go further to support clients with a broader set of solutions at a high service level in order to promote growth in a constantly evolving media landscape. Our aim is to ensure clients have the best data, tech, and talent in the industry,” said Jon Harper, Chief Client Officer, Assembly Europe. Part of achieving this has been the creation of the Client Experience and Leadership pillar (CEL), led by Harper in Europe and other leaders across Assembly’s business. This ongoing investment focuses on driving new standards of creativity and improving the agency’s viewpoint on clients’ needs. This has included “brand immersion days” and stepping outside of standard client-agency interactions through hosting Q&A sessions all the way through to getting back to the basics by visiting brand stores and speaking to front-of-house staff to truly know the heart of each brand the agency works with. Jon added, “We firmly believe that everyone is a part of client services within the agency. That’s why we’re training everyone to be immersed in our clients’ brands – my goal is for all of our teams to have more dedicated client service time and to roll out our new global CEL toolkit to assist with this.” Assembly Europe’s Managing Director, Kate O’Mahony commented, “We are delighted about Jon’s elevation to Chief Client Officer. His rich experience and willingness to go above and beyond when it comes to getting to know our clients has proven fruitful. With Jon leading this division, we will continue to drive proactive relationships and deliver higher levels of innovation in connecting Assembly with our existing and future clients.” ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Contact Details Assembly Gunilla Huddleston, VP of Marketing, Europe Company Website

November 29, 2022 01:00 PM Eastern Standard Time

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NetReputation Highlights Ways for Businesses To Improve Online Reputations and Attract Investors

As a top online reputation management firm, NetReputation is uniquely positioned to offer professional insight into the correlation between image and investment. Publicity is essential to knowing anything, and the proper promotion or metaphorical packaging can and does attract necessary financial backers for startups or existing enterprises. The problem with online forums, platforms, and the 24/7/365 pulse of the internet is an apparent lack of control. How do you manage your company's image and recruit investors when it seems like the digital landscape is so unforgiving? NetReputation Addresses 7 Essentials of Online Reputation Management True, the internet is full of the folklore of childhood nightmares, including trolls, who attack you or your company for no good reason, and gnomes, individuals who hoard past grievances like treasures, only to display and polish each as new when you or your company find a favorable light. While you cannot avoid critics or all negativity, you can manage the fallout by establishing a healthy and positive brand. Effective reputation management is about curating an image. Some criticize public relations work as manufacturing a facade when it is actually about highlighting an existing personality, voice, or identity. As NetReputation can attest, online reputation management is about taking an existing person or organization and ensuring the digital image is an accurate representation. At least seven elements factor into the creation of an ORM effort. 1. Creating Accurate Business Profiles Many business leaders underestimate the significance of business profiles. For many local companies, Google profiles or other directory listings are the primary way new customers discover them. Inaccuracies in listings, like an incorrect address or phone number, can create challenges for customers and lead to potential negative reviews. Always take the time to review local listings of your business or service. If there are mistakes, fix them. Also, prioritize creating business profiles so you can avoid simple errors. Managing your business profiles means preventing the presence of outdated or irrelevant information. 2. Monitoring Online Presence Besides reviewing business profiles regularly, you must also pay attention to the business's online presence. Understand that you and others in your company are not the only ones writing about the brand. Consumers will also post to social media and other forums to discuss experiences, products, and customer service interactions. The NetReputation team monitors brand and business keywords to stay on top of reviews, criticisms, and discussions. By staying informed of various conversations, companies have the opportunity to address client complaints and issues, showing a willingness to remain open-minded and understanding. 3. Guest Posting Guest posting can improve visibility and authority in the marketplace. By acquiring guest posting positions, a company not only has a chance to share its wisdom and experience but also gains exposure to a potential client pool. When a business focuses on sharing information rather than promoting goods and services, it is easier for customers to see it in a favorable light. Advertisements flood every monitor, so seeing a company offer advice without the promise of a sale or investment can paint it in a positive light. 4. Improving Social Media Visibility Social media is unstable and uneasy to navigate. Many small businesses avoid social platforms because of brands that effectively burn themselves to the ground making a point that's often taken out of context. NetReputation understands the reservations of most business owners, but social media users represent a significant number of consumers. When companies can toe the line between sharing posts and opinions without alienating the market, they can find lucrative paths to building strong and healthy consumer relationships. 5. Remember Your Offline Reputation Reputation management is about more than negotiating or navigating online channels. A significant aspect of online reputation stems from offline behavior. A company with poor customer relation skills in physical locations will likely experience a fair bit of feedback on digital platforms. Once the online rumor mill starts, it is nearly impossible to stop it. Therefore, NetReputation explains your offline reputation is just as important as your online one. 6. Develop Thought Leadership Skills Have you heard of thought leadership? A thought leader is someone who doesn't regurgitate the same professional insights as leaders past. They are someone who is not afraid to voice their opinions and insights, even if they might be wrong. Thought leaders exude confidence, which can encourage investment. However, do not allow ego to overshadow true business sense. A real thought leader knows how to ask for help and share the burden of success. 7. Embrace Honesty and Transparency Honesty and transparency are vital to succeeding with today's consumers and in the modern marketplace. Every business and individual makes mistakes. You do not create a positive reputation by ignoring past mistakes but by embracing them and showing real and valuable change. ORM Firms Improve Visibility With Targeted Focus NetReputation, a leading ORM firm, cannot erase your or your business' history. Still, it can help you manage online reputations moving forward, improving visibility with a targeted focus on positive attributes. With work and commitment, the firm can increase interest from investment partners by establishing you and your brand as authorities in the industry. is an industry-leading online reputation management solutions provider focused on helping businesses and individuals repair, improve, and maintain positive brands on the web. Headquartered in Sarasota, Florida, utilizes the latest in digital processes and technology to restore online reputations and empower long-term success online. NetReputation was established by online services innovator Adam Petrilli in 2015. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Caroline Hunter Company Website

November 29, 2022 08:00 AM Eastern Standard Time

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Why People Aren’t Calling Auto Repair Businesses

AutoTech IQ

In case you haven’t noticed, the world of communications is changing. And that includes customer calls and service requests in the auto repair business. In the past, the automotive repair business centered around phone calls and one-on-one interactions with customers. But today’s customers expect more. Digital communication and education are the foundation of today’s successful auto repair businesses. If you haven’t implemented these changes in your shop, learn about why digital tech has replaced yesterday’s phone communication. 7 Reasons Auto Repair Businesses Aren’t Getting Calls The younger generations grew up using technology, which has changed how they interact with businesses. They no longer want to call a business but prefer to communicate via text, view data-driven estimates and pay with online invoices. In other words, they require more transparency and want to understand the particulars of what they are paying for. In fact, in one study, the majority of those surveyed prefer digital communications when getting car repairs. The advent of digital communication not only gives your customers those benefits, but it also helps you build essential trust as you earn their business. Fewer People Want to Talk Because people prefer to do business digitally, they want instant access to the information that will help them decide which business to go to. One survey shows that 80% of all local searches result in a sale. But that same survey explains that the people doing the local search want to easily find the business’s number, address and product offerings. In other words, they want to skip the call — and the wait to speak with someone — and get all the pertinent information from their phone. Not Optimizing the Mobile Experience Because most people use their phones to make purchases and set appointments, the auto repair shops that have a mobile app that allows for easy online booking will attract those customers. No one wants to wait 10 minutes on the phone trying to set an appointment. Instead, they want to log onto the website, choose from the available appointments, and schedule one. An app allows customers to do things on their own schedule and not have to worry about making a decision while someone is waiting on the other end of the line. Lack of Quality Customer Service What’s worse than having to call a car repair shop for an appointment or an explanation about your car’s issues? Dealing with someone on the phone who isn’t helpful or friendly. If your customers must call your shop, it’s important to ensure they speak with someone who shows they care. And forget about old-school sales techniques when explaining the potential repairs. Today’s customers want digital proof of what’s wrong with the car and what it will take to fix it. Give your customers more emphasis on helpful and specific details to gain their trust. Long Wait Times People want access to quick information online, but that doesn’t mean they don’t expect superior service when they do have to call or interact with a technician. A survey shows that 75% of callers won’t leave a voicemail, and 85% of them will not call you back if you don’t answer the phone. And because many auto repair shops have a reputation for long wait times on the phone and in person, it’s something that needs to be addressed. Ideally, car repair shops will reduce call wait times, drop-off wait times, service wait times and the amount of time it takes to complete paperwork — all in addition to offering digital communication to their customers. Lack of Quality Customer Service Did you know that 90% of people use customer service as a factor when deciding whether to do business with a company? And 58% of those surveyed say they will switch companies because of poor customer service. In the automotive repair business, customer service often comes down to whether a business uses digital communications to allow customers to view their car repair options. These digital reports and estimates make customers feel in control and allow for better decision-making. Lack of Transparency Most people don’t know how to fix their own car, and they look for an auto technician they can trust to do the job for them. If a technician doesn’t explain a needed repair — or worse, recommends an unnecessary repair — they aren’t going to gain the trust of their customers. Today’s customers want digital proof of needed repairs from techs like AutoTechIQ-certified auto repair shops, where a vehicle’s bill of health is the basis of their recommendation. They can view digital reports and feel confident they have full transparency when making decisions. Digital Vehicle Inspections Seeing is believing, as the old saying goes, and that’s true when it comes to auto repairs. That’s why digital inspections are the new norm when it comes to auto repairs. These digital inspections show customers the whole picture of their car’s health with videos, high-resolution photos and detailed notes. And once a customer sees for themself what’s needed, they tend to approve two to three times the amount of work than when given verbal explanations. Give Customers the Control and Confidence They Need The auto repair shops that give today’s customers what they need are the shops that will thrive in this new marketplace. If you haven’t yet used digital communications and reports, contact AutoTechIQ now and find the best shop in your area. Contact Details AutoTech IQ +1 866-678-8505 Company Website

November 28, 2022 02:51 PM Eastern Standard Time

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Ready for Ron Petition Surpasses 100,000 Signatures

Ready for Ron

Ready for Ron, the only credible independent group working to Draft Florida Governor Ron DeSantis to run for President, announced its Draft Petition has surpassed more than 100,000 signatures. Organized by senior strategist Ed Rollins and appellate attorney and conservative activist Lilian Rodríguez-Baz, the 100,000 signature milestone reflects the growing national movement urging Ron DeSantis to run. “We’ve already blown past 100,000 Americans expressly urging Ron to Run, and by the time we’re done, it’ll be millions, and Ron DeSantis WILL be our next President,” stated Lilian Rodriguez-Baz, Chief Legal Strategist for Ready for Ron. The petition effort continues to grow with TV and digital advertising, direct voter outreach, and expanding grassroots efforts. Veterans Ready for Ron, led by 2016 RNC Vets director Bob Carey, and Students Ready for Ron led by Young Americans for Liberty field organizer Dylan Dean, fielded volunteers collecting signatures on Election Day at polling sites nationwide, kicking off an aggressive field campaign. The petition is also the focus of a lawsuit Ready for Ron brought in the U.S. District Court for D.C. against the Federal Election Commission (FEC) challenging an FEC Advisory Opinion preventing Ready for Ron from sharing with Governor DeSantis the names of those who signed a petition encouraging him to challenge Joe Biden. Ready for Ron’s counsel, veteran political lawyer Dan Backer, who brought the case said, “Millions of Americans want Ron DeSantis to run. More than 100,000 have signed their names to Ready for Ron’s draft petition. It’s the ultimate act of political free speech and association, and there is simply no basis for saying they cannot give those names to the Governor if – and when – he heeds their call and runs. We’re going to fight to protect our right to Free Speech and Free Association and to draft DeSantis to seek the Presidency, and we’re going to win.” “We are thrilled to have reached this significant milestone on our way to building one of the biggest grassroots movements ever,” Rodríguez-Baz continued. “The radical left is risking our future. We must change course immediately. While with the economy, inflation, crime, and erosion parental rights and the American way of life, we need confident, dependable, and proven leadership like only Ron DeSantis can deliver – and the American people are making their voice loud and clear.” Following nearly six months of work by Ready for Ron, Governor DeSantis has a growing lead in several polls in key states. The advertising efforts, phone calls, petition, and grassroots campaigns are helping generate significant lead s in key battleground states and in the hearts and minds of the American people. “If Election 2022 proved anything, it’s that DeSantis is the complete package: He is a true leader, seeing out the day-to-day roles and responsibilities that political leadership demands in good times and bad. DeSantis sticks to his principles — real, patriotic, American principles that don’t turn with the tide — but not at the expense of public service. DeSantis is not just a politician with savvy instincts; he is a public servant through and through,” wrote Ready for Ron Chief Political Strategist Ed Rollins in a November 10th op-ed in “DeSantis is not about ego or media hype; he is about results. That’s why Americans are ready for Ron to win the White House next.” Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at to Draft Ron DeSantis to run in 2024. ### For more information or to schedule an interview with a ‘Ready for Ron’ spokesperson, please contact Dan Rene at 202-329-8357 or Contact Details Dan Rene +1 202-329-8357 Company Website

November 28, 2022 09:30 AM Eastern Standard Time

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Retention Cloud Leader CleverTap Launches CleverTap for Startups


CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion. Till date, thousands of large digital-native brands have benefited from CleverTap’s platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans. CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been fine tuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025. Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use. Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.” About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit or follow on LinkedIn and Twitter Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details CleverTap Sony Shetty Company Website

November 25, 2022 08:22 AM Eastern Standard Time

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Top Toys (and Trends) for the Holiday Season


Although reports indicate consumers have lower confidence to spend this holiday due to inflation, toys have historically proven to be recession resistant because families want to make sure kids experience the magic and wonder of play. Recently, Toy Trends Specialist at The Toy Association, Jennifer Lynch, participated in a nationwide satellite media tour to discuss the hottest toys for the holiday season. A video accompanying this announcement is available at: 67 percent of parents said they spend more time playing with their kids now than they did before the pandemic, and 54 percent said they specifically seek out toys that will enable them to make new memories with their children, according to a recent Toy Association survey of 2,000 parents across the U.S. Here are a few of the hot toys you’ll want to get your hands on this holiday season: Holiday Main Street, LEGO It’s time for a favorite festive tradition as you build the latest addition to the LEGO® Winter Village Collection. Assemble the snow-capped toy store and music store, then build the streetcar to take the shoppers home. With multiple features and four building booklets included, this set makes a great family project. TONKA Mighty Monster RC, Basic Fun! First-ever RC Tonka truck made with cold-rolled steel and 4-in-1 monster action: haul, dump, plow, and stunts! From up to 100 feet, kids can remotely control the high-torque steering in 4-wheel drive, motorized hauling and dumping, and brag-worthy 360° degree stunts! Load objects into the truck bed, secure them with the foldable tailgate, and clear obstacles big and small with the kid-powered plow. American Girl’s 2022 Holiday Collector Doll Sapphire Splendor, Mattel This year’s limited-edition American Girl collector doll commands attention with its jewel-toned hair, vivid violet eyes and more than 100 Swarovski crystals. The peacock-inspired gown features a taffeta bodice and sweetheart neckline embellished with Swarovski crystals; gathered ombre mesh shoulder straps; a fourtier, full-length ombre mesh skirt with taffeta lining; and an embroidered mesh applique at the waistband. The outfit also includes a metal tiara with blue-and-purple Swarovski crystals; a teardrop Swarovski crystal necklace; a pair of purple Swarovski crystal pierced earrings; iridescent elbow-length gloves, a gold purse and gold sandals. Print Perfect Purse Pets, Spin Master Get ready for Print Power! Meet Bamboo Boo and Hoot Couture featuring trendy pattern designs and stylish details. Print Perfect Purse Pets are interactive purses that really blink and respond to your touch with 30 new sounds and reactions. Also available in the line is a Hello Kitty and Friends Loves Purse Pets collection in a larger size for Sanrio fans of all ages Klutz LEGO: Race Cars, Klutz LEGO Race Cars combines science and racing to create the ultimate STEM LEGO kit! Kids can build a 3-ft long, high-quality chipboard track! See how your race car fares against papercraft obstacles like banana peels, orange cones, boxes, and barrels! Or–place on your opponent’s side of the track to slow them down! Fun, non-fiction content highlighting the coolest, fastest, and weirdest cars ever to exist, plus other cool race car facts! Put physics into action using aerodynamic tips and tricks from the instruction book For more information, visit About Jennifer Lynch As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce and Insider, and made appearances on KTLA-TV, Good Day Philadelphia, WGN Chicago, WNBC New York, KATU Portland, Bloomberg Radio, and CNET, among others. She also serves as the narrator for The Genius of Play’s "Once Upon a Playtime" podcast, which invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and baby girl. Contact Details YourUpdateTV +1 212-736-2727

November 22, 2022 04:00 PM Eastern Standard Time

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100 Additional Small Businesses Owned by Women and People of Color in Oakland to Each Receive a $10,000 Grant from Comcast RISE, Bringing the Total Oakland Investment to $2 Million

Comcast California

Comcast today announced it will award an additional $1 million in grants to 100 small businesses owned by women and people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others, in Oakland, bringing the total to $2 million to date. These recipients are part of the more than 9,500 entrepreneurs nationwide who have been selected as Comcast RISE awardees since November 2020. Oakland was one of five cities, including Chicago, Miami, Oakland, Seattle, and Washington, D.C., that was selected to award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, for a total of $5 million across 500 businesses, bringing the amount awarded nationwide to $21 million to date. Through Comcast RISE, the company also announced it will support 13,000 small businesses, owned by people of color and women, with monetary grants; a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice, or cybersecurity from Comcast Business by the end of 2022. “We started our tamales business as a street food vendor in the Mission and eventually opened our storefront. Nice months ago, we relocated to a busier location in the Swan’s Market, which was an expensive move,” said Reyna Maldonado, co-owner of La Guerrera’s Kitchen, a family affair run with her mom. “Thanks to the Comcast RISE Investment Fund, we’ll be able to re-invest the funds back into our business.” In addition, Comcast RISE invests in ongoing mentorship and resources to help businesses succeed in the long run. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability. All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope. Comcast RISE was formed in late 2020 to give small businesses owned by people of color the grants needed to not just survive, but thrive. From bakeries and barber shops to childcare centers and cleaning services, Comcast RISE has supported a variety of businesses, diversifying our local economies in more ways than one. There are more than 9,500 recipients from 704 cities across 37 states within the program. In November 2021, Comcast RISE announced a major expansion to all women-owned businesses nationwide. “It has been gratifying to see over 600 diverse California businesses across all industries and experiences benefiting from the Comcast RISE program,” said David Tashjian, Senior Vice President of Comcast for the California Region. “We want small businesses owned by women and people of color to continue to grow and thrive, overcoming the challenges of the current economy.” All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote. Comcast RISE is part of Project UP, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. More information and the applications to apply for either the grant program or marketing and technology services are available at With today’s announcement, the following 100 selected businesses in Oakland will each receive a $10,000 grant: About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit for more information. About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, visit or call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit Contact Details Comcast California Adriana Arvizo +1 925-200-1919

November 22, 2022 10:57 AM Pacific Standard Time

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Breaking the Stigma Around Obesity and Weight Loss Medication


There is a long history of stigma surrounding obesity and weight loss medications. When diet and exercise don’t lead to effective weight loss, sometimes it’s our biology that’s holding us back. Recently, Dr. Rekha Kumar, Head of Medical Affairs at Found, conducted a satellite media tour to talk about personalized weight loss and its benefits. A video accompanying this announcement is available at: Science shows that our biology can dictate up to 70% of weight gain, loss, and maintenance — yet the weight loss industry still reduces a person’s success to diet, exercise, and willpower. A variety of biological factors like genetics, hormones, metabolic rate and others contribute to our body’s “setpoint weight,” which is a certain weight that your body favors that is usually at the higher end of the scale. Your body wants to stay at this weight and fights hard to keep you there, and will even lower your metabolism or amp up your hunger signals to get back to your set point weight. Blaming obesity on a lack of willpower can take a psychological toll, causing people to feel shame, guilt, frustration or judgment, and fail to address biology as the core issue. Why Prescription Medication for Weight Loss? Obesity is a complicated disease that affects 40% of the US population, and it takes a personalized approach to each individual’s biology to treat it. Prescription medication can help people lose weight by fighting against their biology. Some medications work by suppressing appetite, and others work by curbing cravings. Weight loss medications have different mechanisms, and a doctor will have to evaluate if you're a good candidate for any of them. Not every medication is right for every person, and it’s common that if one doesn't work, a clinician might recommend trying a different medication. Historically, clinical care pathways for obesity management have only been available for patients at premiere academic medical centers, and typically have long wait lists. The Found’s program addresses a clear gap in access to weight care: Today, more than 40% of Americans have obesity, and yet only 1% of physicians specialize in obesity medicine. The medications Found offers are supported by clinical evidence to be highly effective and safe for helping aid with weight loss. Found has seen that members receiving medication plus behavior change support on the Found program have lost at least 13% more weight, and in some cases up to 229% more weight, than people receiving the same medication in clinical studies. Found is the largest online weight care clinic in the country, helping more than 160,000 Americans with their weight loss journey to-date. Found offers 13 different medications that can be combined to create more than 60 different possible treatment paths, available through their Prescription Program, each uniquely paired to address a person's biological and medical history. Found’s wide toolkit of medications fundamentally helps to serve a broader audience than others in the space. The Practice of Responsible Prescribing Found-affiliated providers are trained in the Found treatment protocol, which looks at various factors to determine the medication that will be safest and most effective for a member’s individual needs.Found-affiliated practitioners prescribe both FDA-approved branded anti-obesity medications as well as off-label generic combinations when determined safe by the treating clinician. The medications prescribed are the same medications that are offered in premiere academic medical centers.Treatment through the Found platform expands access to obesity treatment by bypassing long waitlists for appointments and copays for visits at in-person clinics. Found-affiliated medical providers are expected to always provide treatment and care that is in the best interest of their patients. For more information on Found’s weight care program, please visit Bio for Dr. Rekha Kumar, M.D., M.S. Dr. Rekha Kumar is recognized as an international leader in the field of Obesity Medicine. She is Head of Medical Affairs at weight care platform Found, as well as a practicing endocrinologist at an academic medical center in New York City. She also served as the former medical director of the American Board of Obesity Medicine. Dr. Kumar has lectured internationally on the topic of the medical assessment and treatment of obesity. She has published several papers and textbook chapters in her field and serves as an Associate Editor of the journal Obesity. She is frequently quoted in the media on topics ranging from the diabetes epidemic in the United States to discussing fad diets, exercise trends, and the complications of Covid-19 in patients with obesity. Dr. Kumar’s areas of expertise include the clinical assessment of patients with obesity and metabolic syndrome, the effect of obesity on reproductive health and fertility, and thyroid disease. Dr. Kumar completed her undergraduate studies at Duke University then received her master’s degree in Physiology from Georgetown University. She continued on to receive her M.D. from New York Medical College and completed her residency training in Internal Medicine at the New York Presbyterian Hospital/Weill-Cornell Medical College. Dr. Kumar obtained her clinical fellowship in the combined Diabetes, Endocrinology, and Metabolism program at the Weill-Cornell Medical College/New York Presbyterian Hospital and the Memorial Sloan Kettering Cancer Center. Dr. Kumar has traveled abroad to India, China, and Tanzania to understand the scope of metabolic disease globally. She serves on the board of advisors of the Duke Global Health Institute. Dr. Kumar is Board Certified in Internal Medicine, Endocrinology, Diabetes, & Metabolism, and Obesity Medicine. Contact Details YourUpdateTV +1 212-736-2727

November 22, 2022 07:00 AM Eastern Standard Time

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