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3 Reasons Why You Should Verify Customer Email Addresses

ZeroBounce

Only 57.21% of all the email addresses ZeroBounce verified last year were valid and safe to keep, which shows the prevalence of poor-quality data in email lists. Email is the dominant communication channel of our time. With 4.3 billion users worldwide, more people use email now than ever. As a marketing channel, email is lucrative, but your success depends so much on the quality of your email list. Verifying your customer email addresses is thus a must – here’s why. Almost 23 percent of your email list decays yearly. Company layoffs, people switching jobs or simply going with a different email provider means contacts that were previously valid will now bounce back. Aside from that, email lists acquire other types of low-quality emails, such as spam traps, disposable or abuse emails (users who will report you as spam). Data decay affects email marketing ROI, but not verifying customer email addresses can have even more dramatic consequences. Recently, JPMorgan Chase was duped into buying Frank, an online student financial aid business. Frank boasted that it had attracted millions of users, but almost all of them – 4.25 million – were fake. JPMorgan Chase realized the deception after its team sent a mass email resulting in a 70 percent bounce rate. This whole disaster could have been prevented had JPMorgan Chase verified the email list. What is email list verification? Email verification is the process that allows you to remove invalid and harmful data from your list. An email verifier scans your database, identifies non-existent email addresses, and scrubs them within minutes. Sadly, a lot of businesses aren’t aware of email verification. Sometimes it’s because they don’t fully grasp how valuable an asset their customers’ email addresses are. The best way to get the most out of an email list is to practice good email hygiene. It all starts with verifying the emails you gather to ensure they are legitimate. Here are the top benefits of email verification. Preserve your sender and brand reputation When you don’t verify email addresses, your sender reputation will plummet. A lowered sender reputation will affect your email deliverability, meaning more and more of your emails will start landing in the spam folder. The chances of your emails being seen on time, if at all, are nil. Think about all of the emails your company needs to send: transactional, opt-in notices, receipts, and notifications of shipping. When customers miss these messages, you run into problems. For example, let’s say you arrange an automated email that is triggered two days before an appointment. If nobody sees it, what good does it do? Missed emails can lead to misunderstandings, annoyed customers, wasted time, and a lot of aggravation for you. You can eliminate most of these issues if you check your email list consistently. ZeroBounce gives you an uncomplicated, proactive system to help stop your emails from going to the spam folder. ZeroBounce verifies 100,000 emails in 45 minutes, identifying invalid and other types of contacts that prevent you from reaching the inbox, Avoid spending money on dead leads There’s no better way to reach your people than by email, as it is the method consumers prefer over all others. However, not all email addresses are equal. Sometimes, users abandon their email addresses after changing jobs or schools. In other cases, the customer makes an error when entering the email address. You should be aware that far more nefarious types of bad data are on many email lists. For example, some customers use disposable email addresses, also known as temporary emails, that are active for only a brief time. Even worse, there are spam traps that sometimes find their way into legitimate company email databases. Verify the legitimacy of the leads you gather so that you can make the most of them and boost conversions. Verifying customer email addresses strengthens all of the crucial metrics: open rates, clickthrough rates (CTR), conversion rates, and ROI. Strengthen marketing by keeping bots away One of the first steps in strengthening your marketing is finding out who your customers aren’t. That means no bots, spam traps or email addresses that will bounce. You don’t want to waste resources or time marketing your offerings to uninterested people or, even worse, fake or inactive email addresses. Email verification helps you get rid of the contacts with no marketing potential, bots and toxic emails. Humans often can’t tell bots and legitimate emails apart - but great email verifiers can. Bonus tip: Once you’ve eliminated damaging emails, you can go the extra mile and fine-tune your marketing even more. ZeroBounce allows you to determine who your most active and promising subscribers are. Check out the Activity Data tool to see which of your subscribers has been most active in their inboxes lately. With more information about the people on your list, you can do a better job with your marketing. Keep your company’s integrity pristine Spam has a negative connotation, and for excellent reasons. First of all, it’s a nuisance. Although laws vary depending on the country, it’s generally forbidden. There is no place where spam gives a positive impression. Don’t be associated with spam-like behavior. For the public to hold a company in high esteem, it has to be reputable. With data and privacy breaches regularly making headline news, your business can’t afford to appear careless. Remember JPMorgan Chase’s email fumble? It could have been avoided with just a little awareness of email standards. In addition to obeying laws and being a considerate sender, you can’t neglect checking your email list health. Be vigilant in removing inactive or harmful email addresses. It’s essential to your organization’s reputation. Verify 100 email addresses free As email continues to be a part of our daily lives, its presence in business grows. While more companies have started grasping the true value of email, more brands realize how crucial maintaining the quality of email lists is. Those that don’t have a strategy to verify customer email addresses won’t ever be able to maximize all of the benefits email marketing offers. ZeroBounce allows you to clean your email list in bulk and in real time. Using both of these email verification methods together will eliminate email data decay and keep your email database in great shape. Want to check 100 email addresses for free? Start a ZeroBounce account. If you have any questions, ZeroBounce offers 24/7 ongoing technical and customer support. This article was originally published on Benzinga here. ZeroBounce is an award-winning email verification and deliverability platform helping 200,000+ customers land more emails in the inbox. The service removes email typos, nonexistent and abuse email accounts, spam traps and other risky email addresses. ZeroBounce’s email deliverability toolkit further supports the safe inbox delivery of transactional and marketing emails. The company operates a military-grade security infrastructure. ZeroBounce has validated more than 18 billion emails. Some of the companies it serves are Amazon, Disney, Netflix, LinkedIn, and Sephora. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Brian Minick support@zerobounce.net Company Website https://www.zerobounce.net/

March 08, 2023 09:15 AM Eastern Standard Time

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WarpSpeed Taxi Inc (WRPT) – PinnacleDSB Distribution Centers Update

WARPSPEED TAXI INC.

McapMediaWire -- WarpSpeed Taxi Inc. (OTC: WRPT ) (“WarpSpeed” or the “Company”), announces that the Company has prepared a Business Plan for its proposed establishment of PinnacleDSB distribution centers in rural areas around the world. This unique concept for selling fast-moving goods to consumers via local retailers in non-Western counties has a significant market potential. We invite you to read the Business Plan at the link below: https://warpspeedtaxi.com/investors Daniel Okelo, WarpSpeed’s President and CEO said: “In conducting our research, potential retailers have shown enthusiasm in doing business with PinnacleDSB. Their main complaint is that they order products, but are never sure if those items will be delivered. They often discover after the fact that these items were ‘out of stock’ with the distributors. Once our first distribution center is up and running, it will be very easy to replicate and open more locations very quickly.” About WarpSpeed Taxi WarpSpeed Taxi Inc. has developed a ride-hailing and food delivery computer and mobile device application known as “WarpSpeedTaxi USA” that will provide consumers with convenient door-to-door transport that leverages smart mobility platforms to connect drivers with passengers and lets drivers use their personal vehicles For more information, go to: http://www.warpspeedtaxi.com Forward-Looking Statements This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. That includes the possibility that the company is not successful in launching or marketing its WarpSpeed Taxi computer application, and that the company will not be successful in developing and implementing its Pinnacle DSB inventory and product delivery system as anticipated. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of WarpSpeed Taxi Inc. to be materially different from the statements made herein. Except for any obligation under the U.S. federal securities laws, Nature Consulting, Inc. undertakes no obligation to publicly update any forward-looking statement as a result of new information, future events or otherwise. Corporate Contact: D. Okelo 2261 Rosanna Street, Las Vegas, Nevada, 89117 Phone: (702) 802-0474 info@warpspeedtaxi.com Contact Details WarpSpeed Taxi info@warpspeedtaxi.com Company Website http://www.warpspeedtaxi.com/

March 07, 2023 01:36 PM Eastern Standard Time

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Claravine Named As Category Leader in Data Management Software by GetApp

Claravine

Claravine, The Data Standards Company, has been placed on GetApp’s Category Leaders Report for the Data Management Category. Category Leaders are designed to help businesses evaluate which software products may be right for them. Claravine was ranked on the list for stellar performance for its platform The Data Standards Cloud, which empowers marketing data owners to create data integrity globally, providing consistent and quality information to optimize business outcomes. Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos that limit speed and decisions. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s collaborative user interface and strategic integrations with top marketing and advertising platforms enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment for their digital advertising dollars. "We’re grateful to kick off another year with continued positive recognition from our customers and for the performance of our platform,” said Verl Allen, CEO of Claravine. “With the big shifts in the digital advertising and marketing ecosystem, we are a leader among the companies that are helping marketers with the transition to increased use of first-party data, new measurement techniques and attribution models, as well as targeting strategies. We strive to take the drama out of our customer’s marketing data and deliver the best experience possible.” With an overall rating of 4.4 out of 5, Claravine has been a top-rated product on GetApp. Category Leaders is published on GetApp, the recommendation engine for businesses that need to make the right software choice. Category Leaders rankings highlight top-ranked North American software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support, and likelihood to recommend. Claravine also recently won the 2022 AdExchanger Awards for Best Data Technology and was recognized as a 2022 AdExchanger Programmatic Power Player and a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. About Claravine Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

March 07, 2023 09:00 AM Eastern Standard Time

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NaRaYa Partners with PChome to Expand into the Taiwanese Online Market

NaRaYa

‘NaRaYa,’ a leading lifestyle brand that manufactures and retails handbags and accessories to customers worldwide, has partnered with PChome, one of Taiwan's most prominent eCommerce platforms to bring its products to Taiwanese consumers. This collaboration with PChome will provide Taiwanese customers with easy access to NaRaYa's products with convenient logistics, as well as special promotions available exclusively on the platform. NaRaYa is a leading Thai brand with over 15 branches worldwide. Headquartered in Bangkok, Thailand, NaRaYa's products are handmade and produced by skilled local artisans from Thailand, where it is meticulously crafted using high-quality materials to offer exemplary products at reasonable prices. The company is constantly developing products to meet the ever-changing needs of consumers, and it also supports growth and economic development in local communities through job creation opportunities. "As our customer base in Taiwan continues to grow, we see huge potential in this market. This business partnership with PChome will allow us to expand our reach to the Taiwanese market, giving customers more choices and convenience for their shopping experiences. In addition, this partnership will also provide us with a platform to market and sell our products, enhancing brand awareness among Taiwanese consumers,” said Pasin Lathouras, Chief Corporate Strategy Officer of NaRaYa. Lathouras added, "With PChome as our trusted partner, NaRaYa is determined to expand our presence in this market and offer customers the best product and experience we can." “We are very excited about this partnership; Thai products are attractive by their great design, quality, and price, our goal is to bring Thai products to Taiwanese consumers, and we are glad that NaRaYa trusts us to offer their products through our platforms. With our well-known presence and strong technological foundation in Taiwan market, we believe NaRaYa is a perfect fit for us. This, in turn, will also assist NaRaYa in reaching more customers in Taiwan; it's a win-win situation," said Sam Tsai, Managing Director of PChomeThai. Highlights of the partnership: • NaRaYa products are now available on PChome in Taiwan • Expansion of NaRaYa’s business in the Taiwanese market • Smooth logistics and seamless payment services & buyer protection policy • Special promotions available exclusively on the PChome platform For international partnership inquiries with NaRaYa, please get in touch with our export team at export@naraya.com About NaRaYa NaRaYa is a leading Thai brand with an extensive portfolio of products that appeal to a wide range of customers, including handbags, clothes, and accessories. Founded in 1989, NaRaYa has grown into one of the most well-known Thai brands, with over 15 branches worldwide. NaRaYa and its sub-brands are committed to producing high-quality products at affordable prices while supporting various social causes and local communities and pursuing a sustainable business to reduce its environmental impact. For more information about NaRaYa, please visit http://www.naraya.com/ About PChome Online & PChomeThai The largest eCommerce group in Taiwan which was established in 1996 and publicly listed on Taiwan stock market in 2005 (stock symbol 8044.TWO) offers comprehensive eCommerce, logistics and FinTech services in Taiwan market. Operates 254,000 square meter warehouses and provides delivery service within 24 hours after an order is placed in the whole island-wide and delivery within 6 hours in the great Taipei area. In 2015, PChome Thai was established as a joint venture with Cal-Comp Electronics, a listed company in Thailand. PChomeThai ThaiShopping Service, is an overseas shopping service which dedicating in providing Thai products to Taiwanese consumers, with a full Chinese interface, direct fright free shipping from Thailand to Taiwan when an order reaches 490 THB. For more information about PChome, please visit https://www.pchome.co.th/tw Contact Details NaRaYa export@naraya.com Company Website https://www.naraya.com/

March 06, 2023 09:30 PM Eastern Standard Time

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Minuteman Press Franchise in Naples, FL Shares Growth Strategies, Overcomes Hurricane Ian

Minuteman Press International Inc

David Ogden purchased the Minuteman Press franchise in Naples, Florida, in January 2021. In the two years since the purchase, David has successfully grown the business by expanding high-demand products and services as well as the key acquisition of independent printing business Sunbelt Printing in September 2022. David says, “The resulting sales growth in business after bringing Minuteman Press and Sunbelt Printing together is over 400% year-over-year.” Around the same time as the acquisition and planned relocation to a new 4,100 sq. ft. facility, Hurricane Ian hit Florida on September 28, 2022. David shares, “What an experience. I purchased Sunbelt Printing and found a new building to move into. The movers were scheduled to get us moved on September 28, 2022. It turns out it was the same day Hurricane Ian hit the Naples/Ft. Meyers area. Needless to say, the move was postponed, and all of our original planning was out the window. Finding contractors to get the electricity where we needed it and all the other moving parts involved had to be reorganized and rescheduled.” David continues, “We did it, and it took more time and patience than I expected, but we finally succeeded and are now in our 4,100-square-foot facility. We have grown really fast since the move and the acquisition, so it’s a good thing we were able to overcome Hurricane Ian and complete the move.” Today, Minuteman Press in Naples is located at 771 Airport Rd. N., Units 4 & 5, Naples, FL 34104. Journey from Cairo, Egypt to Naples, FL David Ogden first moved to Naples in 2013. He shares, “I owned a printing company in Cairo, Egypt, while my family and I lived there. When we left in 2013 and moved to Naples, I still owned the printing company in Egypt, and my brother-in-law took over day-to-day management. Today, I own Minuteman Press in Naples as well as two other companies not in the printing industry.” As someone with experience in the printing industry and as a business owner, David explains why he chose to join the Minuteman Press franchise family: “I chose Minuteman for several reasons. First, it was an existing franchise and a ‘fixer-upper.’ I also liked the company's history, the clear and present franchise support, and of course, their capped royalty structure. Finally, I knew from the day I started the training program for new owners with Mike Jutt and Pete Taglino that I had made the right decision and Minuteman Press was the right franchise brand for me.” David continues, “I did my homework before buying Minuteman Press in Naples, and I talked to many existing owners. All of them agreed the support received from Minuteman Press International was outstanding. After purchasing the business and when the paper supply chain issues occurred, it shook me at first. But then I had a great conversation with our Regional VP Larry Trimble, who helped put it in perspective and provided guidance. From that day forward, I have taken the ‘failure is not an option’ approach, and it has worked out great. I have fantastic support from our regional rep Mark Geller, and Larry Trimble. They are part of our team, know my business well, and are part of our success.” 3 Keys to Growing the Business David highlights the following three key ways he has grown the business over the past two years: Providing high-demand products and services, including direct mail. “ We have a large direct mail customer that does 6-10K pieces of first-class mail per day with us. We also have many smaller customers that do various-size mailings and Every Door Direct Mail (EDDM) postcards. Mailing is about 20% of our business and a fast growth area, and so we are investing in direct mail even further with new equipment.” Listening to clients and meeting their needs. “I make time to meet and talk to customers at our front desk. I always ask new customers, ‘What other kind of printing do you use?’ About 70% of the time, I discover new potential business. For example, our very large direct mail customer came from asking that one simple question, which added $30K per month in new revenue.” Learning from other owners by attending the Minuteman Press World Expo. “I learned a great deal at the Minuteman Press World Expo last year and took those ideas back to my team. As a result, we have increased a lot of central facility work, which has benefited our business's overall mix. One of the best takeaways from the Expo was the President’s Million-Dollar Owners panel, where successful owners from all across Minuteman Press answer questions from other franchisees. I sat and listened to every one of them talking about buying independent printers and merging them into their own businesses. I decided then and there to go home and buy another printer. Six weeks later, I purchased Sunbelt Printing.” Acquisition of Sunbelt Printing The acquisition of Sunbelt Printing certainly proved to be a huge boost for Minuteman Press in Naples. David shares, “Minuteman Press sends out regular mailings to independent printers asking them if they have a plan to retire or have an exit strategy, and they explain the benefits of selling their business with the help of Minuteman Press International. The owner of Sunbelt Printing was looking to sell and was ready to retire. After many meetings with that owner and weeks of negotiating, I bought Sunbelt Printing and merged that business into my existing business. Both were about equal in revenue per month at the time of the merger, and as I said previously, the resulting growth in business after bringing the two together is over 400% year-over-year.” David continues, “Our regional rep Mark Geller helped coordinate and execute the merger of the two businesses. He also helped us with specialty contractors to get equipment like large cutters moved and re-installed. In addition, Mark regularly helps me train new employees.” What’s next for David Ogden and Minuteman Press in Naples? David answers, “We are excited to keep serving our clients with high quality printing, marketing, and mailing services. I love building relationships with our customers and look forward to continuing to grow together. I’m also in talks with another independent printer about buying their business. We will see where that leads us.” Minuteman Press in Naples is located at 771 Airport Rd. N., Units 4 & 5, Naples, FL 34104. For more information, visit their website: https://minuteman.com/us/locations/fl/naples/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

March 06, 2023 10:00 AM Eastern Standard Time

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TOCCA Life Holdings Inc makes strategic acquisition of Be Climbing Inc, a growing real estate and indoor rock climbing sports complex developer

TOCCA Life Holdings, Inc.

TOCCA Life Holdings, Inc. (OTC: TLIF ) (“TLIF” or the “Company”) announced today that the Company recently acquired Be Climbing Inc. of Winter Park, FL. Be Climbing recently announced that the Company will be opening its first world-class indoor rock climbing gym just outside downtown Orlando, FL on a 7.02 acre property it acquired in the ever expanding city of Apopka, FL. The indoor rock climbing industry is exploding with growth after the sport made its first debut in the 2020 Tokyo Olympic Games, which took place in 2021 due to the pandemic. Rock Climbing has now officially been added as an Olympic sport and will be part of the program in both the upcoming Paris 2024 and Los Angeles 2028 Olympic Games. By way of comparison, Top Golf launched its first location by tracking golf balls and grew to become an international sports entertainment company. Be Climbing with development of its first location is focused on drawing inspiration from the Top Golf business model with a focus on the family oriented fun and family-focused activities centered around the indoor rock climbing sport and entertainment industry. Top Golf was acquired in 2021 for $2.6 billion by Callaway which has rebranded the company under the name Topgolf Callaway Brands Corp. (NYSE: MODG). In much the same way that Callaway’s strategy is to make golf accessible to a broader population that might otherwise not have the time, money, or access to traditional golf; Be Climbing seeks to make the sport of rock climbing accessible to a broader audience with indoor rock climbing facilities. The sport of outdoor rock climbing became very famous to a broader audience in recent years with the release of such movies as Free Solo, The Dawn Wall and Meru. Be Climbing is well underway in the development process of the highly desirable 7 acre Apopka, FL location, having acquired the property in March 2022. The Company presently is in the site plan review and approval process with the required city and county governmental agencies. The Company’s Apopka, FL project was recently featured Central Florida’s Growth Spotter publication. Stephen Carnes, President and CEO of TLIF, stated, “I am very pleased with today’s announcement and to bring Be Climbing Inc. public through TOCCA Life’s acquisition. I launched Be Climbing Inc. as a private company in 2021 in order to lay the groundwork and get much of the long drawn out processes in place and completed prior to bringing the company public. The months ahead will be very exciting, and I am happy to now have Be Climbing public through TLIF.” Carnes continued, “Be Climbing has already raised nearly $3 million in private transactions and owns outright the 7 acre property in Apopka. The Company additionally owns, free and clear without mortgage, two locally located income producing rental properties, so the Company has both revenues and assets. We will be seeking to have the Shell Status designation removed given today’s announcement of the Be Climbing acquisition. I look forward to providing additional details about Be Climbing in the near future.” Follow TOCCA Life Holdings, Inc. on Twitter at: @Tocca_Life Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise. CONTACT: Steve Carnes 407-674-9444 Contact Details Stephen Carnes +1 407-674-9444

March 03, 2023 11:05 AM Eastern Standard Time

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Digitonic prepares to scale up amid growing demand for NextGen Newswire

Digitonic Ltd

UK-based technology-driven Investor Relations (“IR”) media company, Digitonic, is pleased to announce that it expects to scale up the distribution of its revolutionary new “NextGen Newswire” platform rapidly following its successful launch in January. (Click the url above if you don't see a NextGen Newswire video) NextGen Newswire leads Digitonic’s latest range of innovative IR services and distributes press releases to a global audience in an original and highly engaging way. Digitonic has already begun to onboard clients to the service on 12-month contracts and is confident in converting the vast sales pipeline it has established during its successful international marketing effort this year. This included pitching and demoing NextGen Newswire to more than 40 potential clients at the Vancouver Resource Investment Conference (VRIC) in January. Likewise, Digitonic has signed a reseller agreement with iRPub to promote the product across all its US clients listed on the Nasdaq, the New York Stock Exchange, and the OTC. iRPub focuses on helping publicly traded companies substantially increase their market awareness, and reaches an engaged network of more than six million investors. Digitonic is also in talks with two UK-based companies to agree similar reseller agreements. These would see the companies promote NextGen Newswire to businesses listed on the London Stock Exchange and Alternative Investment Market (“AIM”). Grant Fraser, CEO of Digitonic, said: "We are excited about the rapid scaling up of our NextGen Newswire platform, which has already garnered interest from potential clients worldwide. Our innovative IR services, coupled with our relentless focus on results, compliance, and technical innovation, have positioned us as a leading player in the IR marketing space. We are confident that our new range of products, including NextGen Newswire, will provide us with multiple sources of recurring revenue and take our business to the next level." Looking forward, Digitonic’s international marketing efforts will continue in early March with its attendance at the annual Mineral Exploration & Mining Convention held by the Prospectors & Developers Association of Canada (“PDAC”) in Toronto. The event, which has been held annually since 1932, hosts more than 30,000 attendees from more than 130 countries. With NextGen Newswire, Digitonic rapidly creates engaging videos of its clients’ upcoming newsflow narrated by a styled avatar using press release content. These are then distributed across the world’s most-visited financial content platforms including Bloomberg, Thomson Reuters and MarketWatch, among many others. Alongside its unique AI Avatar video feature, NextGen Newswire offers powerful analytical and retargeting functionalities to provide unparalleled end-to-end service in its market. Early feedback has shown the platform to also offer a powerful accompaniment to companies’ existing newswire providers. Several clients have found success in distributing NextGen Newswire’s videos in the trading sessions immediately following the initial release of news to engage as many existing and potential investors as possible. Paul Ruffolo, Director of iRPub, commented: "We are thrilled to partner with Digitonic to promote NextGen Newswire to our clients listed on the Nasdaq, NYSE, and OTC. Our focus has always been on helping publicly traded companies increase their market awareness, and Digitonic's cutting-edge technology aligns perfectly with our mission. We believe that NextGen Newswire's unique AI Avatar video feature will revolutionize how companies approach IR marketing, and we are excited to be part of this journey with Digitonic." Digitonic’s pioneering technology has repeatedly driven record financial results since the Company’s launch in 2011. In 2021, revenues reached an all-time high of over $16 million propelled by the business’s increasing success in the IR space. The Company has now completed the development of a range of next-generation IR products and is beginning to commercialize them across publicly-listed companies trading on the NYSE, Nasdaq, OTC Markets, TSX, CSE, NEO, LSE, AIM and ASX. NextGen Newswire is the first product to be launched in this range. Digitonic expects its new services to provide it with multiple additional sources of significant recurring revenue, both in strong markets and any weaker ones that may occur in the future. The Company will re-examine a public market float as a potential source of funding for the services’ long-term growth following their launch. As well as targeting entirely new areas of the IR market, the Company’s new platforms complement its existing services entirely. About Digitonic Digitonic is a UK-based technology-driven Investor Relations (“IR”) marketing company passionate about encouraging smart investing. The Company has an enviable reputation in North America as the most trusted partner for investor relations marketing, built on solid foundations of compliance, technical innovation, and a ruthless focus on results. Digitonic specialize in helping publicly-listed companies achieve and surpass their shareholder goals in a manner that protects brand and shareholder reputation. It provides a range of IR marketing services that combine high-quality, engaging content, pioneering technology, and industry best practices to raise awareness and drive investment into a company. The Company’s services include two different types of engagement: always-on marketing and campaigns. Always-on marketing promotes investor acquisition, engagement, and retention at any time of the year, while campaigns drive short-burst activity and generate an immediate impact around great news flow. Digitonic owns ValueTheMarkets.com and is a Premium Provider to the OTC Markets. Contact Details Grant Fraser +44 7967 302780 grant@digitonic.com Company Website https://www.digitonic.com/

March 03, 2023 03:00 AM Eastern Standard Time

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FanDuel Named ‘Most Innovative Sportsbook’ by Sports Betting Journalists in New HPL Digital Sport Study

HPL Digital Sport

HPL Digital Sport, (HPLDS) a specialty division within Hot Paper Lantern focused on building brand, partnerships and user growth within the sports betting, sports technology and iGaming industry, today released its new study State of the Sportsbook: Media Scoreboard on Innovation. The study measures the opinions and perspective of the media who regularly write about the sports betting industry on topics like: which are the most innovative sports betting operators, the technological elements most likely to make the most impact in 2023 and which new entrants to the market can challenge current leaders in the space. To contrast the media’s opinions, HPLDS also interviewed more than a half-dozen sports betting industry consultants to obtain their views. “In a very nascent industry like sports betting, the media hold a very important position as the group that sits across the entire market, talking to every company and executive on topics ranging from technology, new products and services, pain points, wins and innovation. While many opinions and anecdotes have been shared on who leads the market, there has never been a definitive study completed to put quantitative and qualitative data behind these ideas,” said Ed Moed, CEO of HPL Digital Sport. “As thought leaders in the space, we felt it necessary to create this content but also accentuate this data with commentary and opinions from the most respected and visionary sports betting consultants in the industry. We hope this series of studies and our Media Scoreboard become the industry standard bearer for years to come.” When it comes to the most innovative operator, it’s FanDuel and everyone else In a weighted ranking, the media named FanDuel as the most innovative sports betting operator in a landslide, scoring 55 points. FanDuel more than doubled the points of the Second Place and Third Place finishers, PointsBet (24) and DraftKings (20), respectively. Rounding out the Top 5 list included BetMGM in Fourth Place with 9 points and Bet365, Caesars and Circa all tied for Fifth Place with 7 points. Among new sportsbooks joining the market, the media believe 2023 is Fanatics’ year to lose When choosing the most anticipated new entrant in the market, the media overwhelmingly chose Fanatics as the company they feel will have the biggest impact in sports betting. The potential Disney (ESPN)/DraftKings partnership came in second while Betr rounded out the top three. Subsequently, the media survey also felt Fanatics’ announcement to officially launch its sportsbook was the top story of 2022 showing a betting operator “revolutionizing the market and leading to potential change in 2023.” Fanatics’ launch beat out other top stories including the Disney (ESPN) teaser announcement of an upcoming strategic partnership with DraftKings, DraftKings integration with Amazon’s Thursday Night Football package and FanDuel’s announcement of its pullback of promotional dollars. The media prioritized User Experience and Engagement as the most important innovative practice in sports betting In an industry deep in an arms race to secure new and sustainable users, when given a list of the most innovative practices, the media found User Experience and Engagement to be the industry’s top priority, followed by: User Experience and Engagement Product Differentiation Development of Next Generation Technologies Fiscal Responsibility Brand Development Strategic Partnerships Influencer Deals In-play betting seen as the innovation most likely to gain momentum in 2023 In-play betting secured 42%, and the majority of the response, from the media as the innovation most likely to gain momentum in 2023. While in-play betting drew the most attention, other imminent innovations mentioned highlight the expanding betting ecosystem and capabilities users can begin to expect to gain traction in the near future including, the evolution of sports betting content (17%), universal wallet (8%) and the gamification of sports betting (8%). “The consultants we interviewed all agreed with the media’s assessment of the sports betting innovation landscape. However, adding to the media’s perspective, the consultants warned this is not the time for any company, new entrant or incumbent, to rest on their laurels,” said Moed. “Innovation isn’t about winning the moment but a mindset of continuous improvement. The companies and sportsbooks who will make moves on our Scoreboard in the future will undoubtedly have a deep focus on the end user experience, as well focusing on any real ways each can be unique in its own value proposition to sports bettors.” The State of the Sportsbook is the first industry study collecting the data and opinions of the sports betting media and the most influential industry consultants, as well. HPLDS was the first to capture the data behind needs, behaviors and wants of the emerging sports bettor in its flagship study, The State of the New Sports Bettor in 2020. In 2021, HPLDS was the first company to obtain data and insights from sports betting executives in its State of the Sports Betting Industry: User Expectations vs. Executive Realities study. The study was conducted between Jan. 12-23, 2023, leveraging the insights of more than two dozen top-tier business and sports betting trade reporters covering the business of the sports betting industry. About HPL Digital Sport HPL Digital Sport is a specialty division focused on the sports betting, fantasy, and igaming spaces within Hot Paper Lantern, a multi-disciplined brand, marketing and communications firm. We build brand relevance and thought leadership, while driving growth for sports betting, fantasy and sports technology companies through our core capabilities of branding, public/media relations, performance marketing, social media and sophisticated design. www.hpldigitalsport.com Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

March 02, 2023 02:00 PM Eastern Standard Time

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DGTL subsidiary Engagement Labs says latest contract renewal comes from on-line audio content sector

DGTL Holdings Inc.

DGTL chief commercial officer Steven Brown joined Steve Darling from Proactive to share news its subsidiary Engagement Labs has signed a renewal deal with a huge on-line audio content provider that currently hosts the largest library of audiobook and podcasts in the world. Brown told Proactive this data-analytics service agreement will look at two key studies to deliver deep insights into both brand and audience to attract new digital advertisers. This will include word-of-mouth and core audience and influencer segments. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 02, 2023 01:17 PM Eastern Standard Time

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