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Digitonic prepares to scale up amid growing demand for NextGen Newswire

Digitonic Ltd

UK-based technology-driven Investor Relations (“IR”) media company, Digitonic, is pleased to announce that it expects to scale up the distribution of its revolutionary new “NextGen Newswire” platform rapidly following its successful launch in January. (Click the url above if you don't see a NextGen Newswire video) NextGen Newswire leads Digitonic’s latest range of innovative IR services and distributes press releases to a global audience in an original and highly engaging way. Digitonic has already begun to onboard clients to the service on 12-month contracts and is confident in converting the vast sales pipeline it has established during its successful international marketing effort this year. This included pitching and demoing NextGen Newswire to more than 40 potential clients at the Vancouver Resource Investment Conference (VRIC) in January. Likewise, Digitonic has signed a reseller agreement with iRPub to promote the product across all its US clients listed on the Nasdaq, the New York Stock Exchange, and the OTC. iRPub focuses on helping publicly traded companies substantially increase their market awareness, and reaches an engaged network of more than six million investors. Digitonic is also in talks with two UK-based companies to agree similar reseller agreements. These would see the companies promote NextGen Newswire to businesses listed on the London Stock Exchange and Alternative Investment Market (“AIM”). Grant Fraser, CEO of Digitonic, said: "We are excited about the rapid scaling up of our NextGen Newswire platform, which has already garnered interest from potential clients worldwide. Our innovative IR services, coupled with our relentless focus on results, compliance, and technical innovation, have positioned us as a leading player in the IR marketing space. We are confident that our new range of products, including NextGen Newswire, will provide us with multiple sources of recurring revenue and take our business to the next level." Looking forward, Digitonic’s international marketing efforts will continue in early March with its attendance at the annual Mineral Exploration & Mining Convention held by the Prospectors & Developers Association of Canada (“PDAC”) in Toronto. The event, which has been held annually since 1932, hosts more than 30,000 attendees from more than 130 countries. With NextGen Newswire, Digitonic rapidly creates engaging videos of its clients’ upcoming newsflow narrated by a styled avatar using press release content. These are then distributed across the world’s most-visited financial content platforms including Bloomberg, Thomson Reuters and MarketWatch, among many others. Alongside its unique AI Avatar video feature, NextGen Newswire offers powerful analytical and retargeting functionalities to provide unparalleled end-to-end service in its market. Early feedback has shown the platform to also offer a powerful accompaniment to companies’ existing newswire providers. Several clients have found success in distributing NextGen Newswire’s videos in the trading sessions immediately following the initial release of news to engage as many existing and potential investors as possible. Paul Ruffolo, Director of iRPub, commented: "We are thrilled to partner with Digitonic to promote NextGen Newswire to our clients listed on the Nasdaq, NYSE, and OTC. Our focus has always been on helping publicly traded companies increase their market awareness, and Digitonic's cutting-edge technology aligns perfectly with our mission. We believe that NextGen Newswire's unique AI Avatar video feature will revolutionize how companies approach IR marketing, and we are excited to be part of this journey with Digitonic." Digitonic’s pioneering technology has repeatedly driven record financial results since the Company’s launch in 2011. In 2021, revenues reached an all-time high of over $16 million propelled by the business’s increasing success in the IR space. The Company has now completed the development of a range of next-generation IR products and is beginning to commercialize them across publicly-listed companies trading on the NYSE, Nasdaq, OTC Markets, TSX, CSE, NEO, LSE, AIM and ASX. NextGen Newswire is the first product to be launched in this range. Digitonic expects its new services to provide it with multiple additional sources of significant recurring revenue, both in strong markets and any weaker ones that may occur in the future. The Company will re-examine a public market float as a potential source of funding for the services’ long-term growth following their launch. As well as targeting entirely new areas of the IR market, the Company’s new platforms complement its existing services entirely. About Digitonic Digitonic is a UK-based technology-driven Investor Relations (“IR”) marketing company passionate about encouraging smart investing. The Company has an enviable reputation in North America as the most trusted partner for investor relations marketing, built on solid foundations of compliance, technical innovation, and a ruthless focus on results. Digitonic specialize in helping publicly-listed companies achieve and surpass their shareholder goals in a manner that protects brand and shareholder reputation. It provides a range of IR marketing services that combine high-quality, engaging content, pioneering technology, and industry best practices to raise awareness and drive investment into a company. The Company’s services include two different types of engagement: always-on marketing and campaigns. Always-on marketing promotes investor acquisition, engagement, and retention at any time of the year, while campaigns drive short-burst activity and generate an immediate impact around great news flow. Digitonic owns ValueTheMarkets.com and is a Premium Provider to the OTC Markets. Contact Details Grant Fraser +44 7967 302780 grant@digitonic.com Company Website https://www.digitonic.com/

March 03, 2023 03:00 AM Eastern Standard Time

Video

FanDuel Named ‘Most Innovative Sportsbook’ by Sports Betting Journalists in New HPL Digital Sport Study

HPL Digital Sport

HPL Digital Sport, (HPLDS) a specialty division within Hot Paper Lantern focused on building brand, partnerships and user growth within the sports betting, sports technology and iGaming industry, today released its new study State of the Sportsbook: Media Scoreboard on Innovation. The study measures the opinions and perspective of the media who regularly write about the sports betting industry on topics like: which are the most innovative sports betting operators, the technological elements most likely to make the most impact in 2023 and which new entrants to the market can challenge current leaders in the space. To contrast the media’s opinions, HPLDS also interviewed more than a half-dozen sports betting industry consultants to obtain their views. “In a very nascent industry like sports betting, the media hold a very important position as the group that sits across the entire market, talking to every company and executive on topics ranging from technology, new products and services, pain points, wins and innovation. While many opinions and anecdotes have been shared on who leads the market, there has never been a definitive study completed to put quantitative and qualitative data behind these ideas,” said Ed Moed, CEO of HPL Digital Sport. “As thought leaders in the space, we felt it necessary to create this content but also accentuate this data with commentary and opinions from the most respected and visionary sports betting consultants in the industry. We hope this series of studies and our Media Scoreboard become the industry standard bearer for years to come.” When it comes to the most innovative operator, it’s FanDuel and everyone else In a weighted ranking, the media named FanDuel as the most innovative sports betting operator in a landslide, scoring 55 points. FanDuel more than doubled the points of the Second Place and Third Place finishers, PointsBet (24) and DraftKings (20), respectively. Rounding out the Top 5 list included BetMGM in Fourth Place with 9 points and Bet365, Caesars and Circa all tied for Fifth Place with 7 points. Among new sportsbooks joining the market, the media believe 2023 is Fanatics’ year to lose When choosing the most anticipated new entrant in the market, the media overwhelmingly chose Fanatics as the company they feel will have the biggest impact in sports betting. The potential Disney (ESPN)/DraftKings partnership came in second while Betr rounded out the top three. Subsequently, the media survey also felt Fanatics’ announcement to officially launch its sportsbook was the top story of 2022 showing a betting operator “revolutionizing the market and leading to potential change in 2023.” Fanatics’ launch beat out other top stories including the Disney (ESPN) teaser announcement of an upcoming strategic partnership with DraftKings, DraftKings integration with Amazon’s Thursday Night Football package and FanDuel’s announcement of its pullback of promotional dollars. The media prioritized User Experience and Engagement as the most important innovative practice in sports betting In an industry deep in an arms race to secure new and sustainable users, when given a list of the most innovative practices, the media found User Experience and Engagement to be the industry’s top priority, followed by: User Experience and Engagement Product Differentiation Development of Next Generation Technologies Fiscal Responsibility Brand Development Strategic Partnerships Influencer Deals In-play betting seen as the innovation most likely to gain momentum in 2023 In-play betting secured 42%, and the majority of the response, from the media as the innovation most likely to gain momentum in 2023. While in-play betting drew the most attention, other imminent innovations mentioned highlight the expanding betting ecosystem and capabilities users can begin to expect to gain traction in the near future including, the evolution of sports betting content (17%), universal wallet (8%) and the gamification of sports betting (8%). “The consultants we interviewed all agreed with the media’s assessment of the sports betting innovation landscape. However, adding to the media’s perspective, the consultants warned this is not the time for any company, new entrant or incumbent, to rest on their laurels,” said Moed. “Innovation isn’t about winning the moment but a mindset of continuous improvement. The companies and sportsbooks who will make moves on our Scoreboard in the future will undoubtedly have a deep focus on the end user experience, as well focusing on any real ways each can be unique in its own value proposition to sports bettors.” The State of the Sportsbook is the first industry study collecting the data and opinions of the sports betting media and the most influential industry consultants, as well. HPLDS was the first to capture the data behind needs, behaviors and wants of the emerging sports bettor in its flagship study, The State of the New Sports Bettor in 2020. In 2021, HPLDS was the first company to obtain data and insights from sports betting executives in its State of the Sports Betting Industry: User Expectations vs. Executive Realities study. The study was conducted between Jan. 12-23, 2023, leveraging the insights of more than two dozen top-tier business and sports betting trade reporters covering the business of the sports betting industry. About HPL Digital Sport HPL Digital Sport is a specialty division focused on the sports betting, fantasy, and igaming spaces within Hot Paper Lantern, a multi-disciplined brand, marketing and communications firm. We build brand relevance and thought leadership, while driving growth for sports betting, fantasy and sports technology companies through our core capabilities of branding, public/media relations, performance marketing, social media and sophisticated design. www.hpldigitalsport.com Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

March 02, 2023 02:00 PM Eastern Standard Time

DGTL subsidiary Engagement Labs says latest contract renewal comes from on-line audio content sector

DGTL Holdings Inc.

DGTL chief commercial officer Steven Brown joined Steve Darling from Proactive to share news its subsidiary Engagement Labs has signed a renewal deal with a huge on-line audio content provider that currently hosts the largest library of audiobook and podcasts in the world. Brown told Proactive this data-analytics service agreement will look at two key studies to deliver deep insights into both brand and audience to attract new digital advertisers. This will include word-of-mouth and core audience and influencer segments. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 02, 2023 01:17 PM Eastern Standard Time

Video

The Publisher Desk Named to Inc. 5000 Regionals Fastest-Growing Companies List

The Publisher Desk

The Publisher Desk, one of the country’s top integrated audience development and content monetization partners for digital publishers, today announced that it has earned a spot on the Inc. 5000 Regionals List of the Northeast Region’s Fastest-Growing Companies, with a rank of No. 117. “We are incredibly proud of our entire team for helping us achieve this important milestone,” said Jeff Misenti, co-founder of The Publisher Desk. “Over the past several years, we have seen tremendous growth. We look forward to building on those successes in 2023 and beyond.” Founded in 2014, The Publisher Desk provides technology, advertising operations, and sales and marketing to empower sports, lifestyle and business media brands and helps them connect with their audience and value-aligned advertisers. In the past four years, the company has experienced revenue growth of 135%, which has allowed The Publisher Desk to invest in its world-class staff and add both independent and owned-and-operated publishers to its portfolio, including its flagship sports site, Sportsnaut. “I want to thank our entire team for their hard work and dedication,” said Christopher Ward, co-founder of The Publisher Desk. “Inclusion in the Inc. 5000 list of fastest-growing companies in the Northeast is testament to our employees. From prospecting and sales to marketing integration, The Publisher Desk team routinely goes above and beyond to help our clients grow their businesses.” The 2023 Inc. 5000 Regionals are ranked according to percentage revenue growth when comparing 2019 and 2021. To qualify, companies must have been founded and generating revenue by March 31, 2019. They had to be U.S.-based, privately held, for-profit and independent—not subsidiaries or divisions of other companies—as of Dec. 31, 2021. The minimum revenue required for 2019 is $100,000; the minimum for 2021 is $1 million. “This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies,” said Scott Omelianuk, editor-in-chief of Inc. Magazine. “They’re disrupters and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you’ll be hearing about for years to come.” About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

March 02, 2023 10:02 AM Eastern Standard Time

News Release

INEO Tech rollout of Welcoming Systems continues in a number of major US cities

INEO Tech Corp.

INEO Tech Corp CEO Kyle Hall joined Steve Darling from Proactive to share news the company continues to see success with the rollout of its patented INEO Welcoming System. The systems have a digital display and Electronic Article Surveillance theft protection pedestal located at the entrance of retail stores. Hall told Proactive the company has seen installations in over 50 retail stores in New York, San Francisco, Los Angeles and cities in nine additional states. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 01, 2023 01:33 PM Eastern Standard Time

Video

Apple Shareholder Demands More Transparency on China; Seeks Removal of Tim Cook, Al Gore from Board of Directors

National Legal & Policy Center

Ahead of Apple Inc. ’s annual meeting on March 10, National Legal and Policy Center is calling upon its fellow shareholders in the company to support its proposal to provide greater transparency about its risks of doing business in China, and to join the organization to oppose the reelections of CEO Tim Cook and former U.S. Vice President Al Gore to the board of directors. NLPC is sponsoring a “Communist China Audit” resolution at the meeting, which seeks an annual report to shareholders that addresses “the nature and extent to which corporate operations depend on, and are vulnerable to, communist China….” The item is Proposal No. 6, found on page 82 of Apple’s proxy statement. NLPC’s response to the Apple board’s opposition to its proposal was filed with the Securities and Exchange Commission in mid-February. NLPC also reported to the SEC last month its opposition to the reelections of Cook and Gore to the company’s board of directors. An excerpt from NLPC’s filing on Cook says: Since taking over as CEO in 2011, Mr. Cook has failed numerous times to live up to what he says are Apple’s ethical standards, and he has made multiple strategic mistakes that have cost the company billions of dollars. These include labor rights failures, privacy violations, and overreliance on China. But he is shielded from accountability, in part because of his position on Apple’s board. He should be removed as a director so the proper chain of command can be restored. An excerpt of NLPC’s filing on Gore states: Mr. Gore has held a position on Apple’s board since 2003, despite having no relevant experience in technology or core business functions. His primary benefit to the board is his supposed climate change expertise. However, Mr. Gore’s public reputation is inconsistent with his track record, his carbon-intensive lifestyle, and his actual investments. Instead, he has used his public advocacy as a tool for personal enrichment. In addition, his political activism poses to Apple a reputational risk that is not worth his limited skillset. “It may be counterintuitive for shareholders to ‘upset the Apple-cart’ with our proposed changes, since the company is always among the highest valued in the world,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “But Corporate America is slow to recognize the threat from China, just like companies were caught by surprise by Russia’s invasion of Ukraine, and had to scramble to exit suddenly.” “We don’t want to see a repeat if the saber-rattling communist government actually attacks Taiwan,” Chesser added. “Tim Cook was blindsided by China’s ‘zero COVID’ crackdowns last year and Apple’s holiday sales suffered greatly as a result, so he needs a ‘time-out’ while the board monitors his leadership further. And at this point Al Gore is a cartoon caricature who is routinely mocked and scorned – he needs to go as well.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

March 01, 2023 12:30 PM Eastern Standard Time

Part 5 of Legal & General’s new study on the U.S. Gig Economy analyzes the relationship between freelancing and free-thinking and the independent mindset that drives independent workers

Legal & General

- 1 in 5 respondents say they could not work in a corporate setting - 61% say working when they want is the most important consideration - 56% say doing the work they want to do is the main benefit - 40% of gig workers have life insurance, including those with partners and children - Just 2% say they want to leave the gig economy as soon as possible A fifth segment of a broad new study sponsored by Legal & General Group ( LGEN, LGNNY ), U.S. Gig Economy, Part 5: Gig Workers’ independent mindset opposes corporate team-think, was released today. The report continues narrating original research on the changing nature of work in the U.S., people’s relationship to it, and what employers should be thinking about in order to attract back talent. The study looks into shared traits manifested by this group of workers notwithstanding the tradeoffs they sometimes make in order to maintain their independence. This fifth report in the data-rich study, Gig Workers’ independent mindset opposes corporate team-think, explores some of the attitudes common to the gig working mindset, and how they often find themselves bucking the tide of traditional employment even amid the challenge of labor-related legislation such as California’s AB5 and New York State’s S2052. With more than half (53 percent) of study respondents saying that not having a boss is the main benefit of gig work—a figure that rises to 63 percent among non-office workers—there is a sense of purpose and moral choice as much as necessity among many freelancers. The study found that the vast majority of gig workers have long since made their peace with earning most of their living working independently. Verbatim responses received ahead of the survey paint a picture of fierce, sometimes humorous independence, and in some cases a libertarian point of view. Controlling what work they do and when they work, and negotiating their own pay, are highly valued aspects of being able to work this way. “Even as we see companies developing a sense of purpose beyond profit, a large percentage of American gig workers have been reflecting this trend in microcosm. When it comes to how they earn their living, they land hard on the side of purpose, individualism and free thinking. With the ranks of freelancers growing, large employers will clearly have to take a good hard look at what they are offering their salaried workers beyond a steady paycheck. The labor environment is changing, and the private sector, increasingly looking to be agile, needs to change with it.” Sir Nigel Wilson, Chief Executive, Legal & General Group Gig workflow sometimes at odds with government intervention Legal & General’s study looks at the complex and multifaceted societal and financial factors behind independent work, including the implications of recent government policy initiatives and gig workers’ attitudes toward them, as well as what is still missing for many to feel secure in life and society. “U.S. policymakers are taking notice of the growing gig economy and are clearly trying to enact changes intended to protect these workers from exploitation. It will be interesting to see the balance that needs to be achieved between offering a safety net to this worker population, while maintaining those same freedoms that motivated them to work independently in the first place. We hope our research can help inform this conversation, even as we progress toward better social and financial safety nets.” John Godfrey, Director of Levelling-Up, Legal & General Group Future segments of this research will look in depth at gig workers’ outlook and financial situation around retirement planning; what it would take to get gig workers to go back to the traditional workplace; and a closer look at the pandemic fallout for gig workers. To receive a pdf of any of these reports, please email Meir Kahtan/MKPR at mkahtan@rcn.com. Notes to editors The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions. About the Study Legal & General undertook proprietary research into the attitudes and changes U.S. gig workers are experiencing in relation to their work situations and financial outlook. The U.S. Gig Economy research was compiled using original survey data from 1044 U.S.-based workers aged 18 to 60 who are neither students nor retired, and who earn at least 60% of their income from gig work. The data was collected via online survey fielded to individuals sample sourced from YouGov’s US panel. The Legal & General-designed survey was scripted and hosted on Gryphon, YouGov’s proprietary survey scripting platform, and the field work took place between August 19 and 31, 2022. Key demographics such as age, gender and region were allowed to fall out naturally. 20 questions were designed to understand facts about earnings, drivers of and barriers to gig working, financial product ownership & financial capacity when coming across adverse situations, and future expectations of being involved in the gig economy. Verbatim comments were captured by Legal & General in research carried out in June 2022. About Legal & General Group Established in 1836, Legal & General ( LGEN, LGNNY ), is one of the UK's leading financial services groups and a major global investor, with over £1.4 trillion ($1.7 trillion) in total assets under management* of which a third is international. We also provide powerful asset origination capabilities. Together, these underpin our leading retirement and protection solutions: we are a leading international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. Through inclusive capitalism, we aim to build a better society by investing in long-term assets that benefit everyone. *as of December 31, 2021 The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions. Contact Details Meir Kahtan Public Relations, LLC Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.legalandgeneralgroup.com/

March 01, 2023 10:30 AM Eastern Standard Time

News Release

Arrow Exploration Set To Boost Output With New Multi-Well Drilling Campaign

Market One

Jim Gordon Hi, I'm Jim Gordon and you're watching Market One Minute. Joining us is Marshall Abbott, CEO of Arrow Exploration Corp. Marshall, welcome. Marshall Abbott Great to be here, Jim. Thank you. Jim Gordon Great to have you, sir. Okay. I understand you're kicking off 2023 with a new drill program at Rio Cravo Este on the Tapir block. Tell us more about that. Marshall Abbott Certainly. We call it RCE to be brief, and we have a multi-well drilling program that's going to be completed by the end of the first quarter. These are very low risk infill development wells, based on the success we've had on the RCE structure to date. Jim Gordon Beyond the RCE wells, can you speak of Arrow's progress on its operation at the plan Carrizales Norte wells? Marshall Abbott Carrizales Norte is an exact look alike to the RCE full bounded structure, and is an extension of an existing oil field that's done eight and a half million barrels to date. We have very high resolution, high frequency seismic over the RCE structure, and we intend to drill three wells there. These wells, again, have the prolific potential of around 2,000 barrels a day each. We are currently constructing a road. That road is 70 per cent done, the pad is about 50 per cent done. These are all weather roads, so to ensure that we can operate through the rainy season. Jim Gordon And Marshall, do you have any updates for us on the operation within the Llanos Basin? Marshall Abbott We sure do, Jim. So, we intend to drill additional infill wells into the RCE structure, into a deeper horizon called the Gacheta. This is of course, after we've completed the three main Horizon producers in the Carbonera set. The Gacheta tested 600 barrels a day in the RCE-2 well. So, we're pretty excited with that. On top of that, we've got 134 square kilometre 3D seismic shoot currently underway. That'll be the largest 3D shot in the Llanos Basin in the last three years, we're very excited with the results of that 3D seismic survey. Jim Gordon And Marshall, back in October 2021, Arrow had set a target of 3,000 barrels per day within 18 months. Can you update investors on where you are in relation to this goal? Marshall Abbott Certainly. So, near the end of the quarter, we'll have three wells down at the RCE platform. These are low risk infill development wells. Each one of these wells in isolation has the capacity to produce potentially a thousand to 2,000 barrels a day. Being good reservoir stewards, we're going to start off slowly and inch our way up to a sustainable level, so we have equilibrium with respect to oil production. As we approach the end of the quarter, we should be fairly close to breaching that 3,000 barrel a day number, that we've been toting since October a year ago. Jim Gordon And can you speak to the company's CAPEX trajectory in 2023 and the current cash position? Marshall Abbott Certainly. So today we're sitting on just under 14 million of cash US. We're cash flowing about 2 million a month. Our budgeted CAPEX for the year is 30 million. Most of that is utilized for drilling. About 5 million of that is for the 3D seismic shoot. Jim Gordon And finally, can you provide any updates with regards to the workover campaign Arrow has underway? Marshall Abbott Certainly, Jim, it's been very exciting for us. We've added 275 barrels a day net. Those wells paid out in about 17 days. We have additional workovers that we intend to pursue once the drilling rig is gone. So, the workovers combined with the wells at RCE and Carrizales Norte, will put us on a very decent trajectory with respect to production rates moving forward. Jim Gordon Marshall, thanks for joining us. Marshall Abbott Thanks, Jim. Happy to be here. This article was originally published on Benzinga here. About Market One Market One has one goal – to connect public companies with retail investors through compelling stories that ignite, inspire, and lead to action. About Arrow Exploration Corp Arrow Exploration Corp. (AIM: AXL | TSXV: AXL) is a publicly traded company with a portfolio of premier Colombian oil assets that are underexploited, under-explored and offer high potential growth. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Investor Relations Team +1 403-237-5700 info@arrowexploration.ca

March 01, 2023 09:15 AM Eastern Standard Time

Video

Goodway Group Expands Leadership With Strategic Hires Across Retail Media, Agency and Brand-Side Business Units and Media

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has announced the expansion of four strategic new hires. Stephani Estes joins as Chief Media Officer; Amy Krauss joins as Senior Vice President of Client Experience; Michael Arden joins as Vice President of Consumer Experience; and Amanda Wilson joins as Associate Director of Client Experience and Retail Media. Each brings a wealth of experience to their new roles and will be critical to the firm’s growth into vital categories including retail media, Goodway Group’s agency-side business and brand-side business as well as in the general category of media expertise. Stephani Estes brings over 15 years of experience working in media and advertising to her new role with Goodway Group. She previously held positions with Cramer-Krasselt, Compass Point Media and Bernstein-Rein Advertising, where she led media and strategy planning across campaigns. Estes’ experience also includes several years at Starcom MediaVest Group. “As the media landscape continues to evolve, this is an exciting time to join the incredible team at Goodway Group,” Estes said. “Newer media channels of interest like CTV and retail media have unique considerations, and it’s important to be intentional and holistic when incorporating them into the overall marketing mix. We are focused on helping our clients achieve their business goals through their media investments. I look forward to working with our clients on media strategies with the same spirit of innovation and excellence that has defined Goodway Group’s approach. ” Amy Krauss was previously at Motivation AI company Persado in the role of Senior Vice President of Customer Success, where she led a team of 60+ professionals and delivered valued business outcomes. Prior to that, she held multiple roles at Publicis Groupe for over 14 years, including leading Agency Operations at Performics, and serving as the Head of Resource Management for Publicis media where she managed workforce demands during the pandemic and launched a resource management practice for U.S. media agencies. In his prior role, Michael Arden served eight years at Omnicom Media Group as the Managing Director of Investment Data and Systems. He brings over 25 years of marketing, media investment, operations, research, and team-building experience. He has developed digital marketing and media strategy, implemented media-activation platforms and streamlined media operations across companies to drive business success. Lastly, Amanda Wilson joins Goodway Group with over 10 years of experience in management, client success and integrated marketing solutions. She previously worked at Taboola as a Senior Advertising Account Manager, Everyday Health Group as Manager of Client Success, and Entercom as Director of Media Planning and Account Management. “We are thrilled to welcome Stephani, Amy, Michael and Amanda to Goodway Group. Their collective experience is prized and allows us to grow our services in critical areas across our business,” said Michael Hayes, Chief Growth Officer, Goodway Group. “Retail media in particular has become a dominant force that has grown tremendously over the past few years. Goodway Group has been on the forefront of innovation in this area, and we look forward to continuing to grow this business alongside others in the near future.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchangerâs Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 01, 2023 09:00 AM Eastern Standard Time

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