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InnerScope Hearing Technologies (OTC: INND) Featured in Official 2023 Super Bowl LVII Game Program

Innerscope Hearing Technologies, Inc.

2023 Official NFL Super Bowl LVII Game Program 1 Million Hard Copies 50 Million Unique Visitors - Digital Edition 500 Million Page Views - Digital Edition McapMediaWire -- InnerScope Hearing Technologies Inc. (OTC: INND ) ("InnerScope"), an emerging and disruptive leader in the Over-the-Counter (OTC) Hearing Aid space today announced its print ad campaign "Hearing Made Easy" is featured in the Official Super Bowl LVII (57) Game Program. Super Bowl LVII is a showdown between the AFC Champions, Philadelphia Eagles, and the NFC Champions, Kansas City Chiefs. The kickoff is this Sunday, February 12th, at 6:30 pm EST, with Chris Stapleton singing the National Anthem and international icon Rihanna taking center stage for Apple Music Super Bowl Halftime Show. The Official NFL Super Bowl LVII Commemorative Souvenir Game Program features InnerScope's print ad campaign strategically placed on page 229 opposite a full editorial that recaps the first four weeks of the Philadelphia Eagles regular season. The print ad campaign highlights a message of "Hearing Made Easy" – No Prescription Needed – No Medical Exam Needed with InnerScope's iHEAR and HearingAssist brand of Medical-Grade FDA-registered OTC rechargeable hearing aids starting at $499 a pair. The ad also includes a list of selected in-store and online major retailers where iHEAR and/or HearingAssist OTC hearing aids can be purchased, including Walmart Vision Centers, Walmart.com CVS.com, Bestbuy.com, RiteAid, RiteAid.com or directly from iHEARdirect.com or HearingAssist.com. NFL Super Bowl LVII Game Program will be made available to the fans during the game with exclusive distribution rights inside State Farm Stadium on Sunday, February 12, 2023. In addition, the publication will be made available for purchase nationwide at major newsstands, bookstores, hotels, mass and specialty stores, supermarkets, pharmacies, international airports, and online at NFLShop.com at a cover cost of $20 with a circulation of nearly 1,000,000 hard copies with 100% sell-thru and a pass along the value of approximately 5,000,000 (5 readers per copy). In addition to in-stadium and retail distribution, a robust digital component is included to enhance the visibility significantly: In the week preceding and following the game, the digital edition of the 2023 Official NFL Super Bowl LVII Game Program will be made available for free viewing on NFL.com. NFL.com expects to receive more than and experience approximately during this time. To view the digital edition of the 2023 Official NFL Super Bowl LVII Game Program, click the link here: Official Super Bowl 57 Game Program (hozinc.com). To View InnerScope's "Hearing Made Easy" print ad, type in the search box page 229. Also, in addition to the activation on NFL.com, All-Star Players and Media Personalities, with nearly 14 million combined opt-in followers, have agreed to share the publication over social media with their respective followers. FDA Ruling On OTC Hearing Aids Is A Game Changer For InnerScope An "FDA Ruling on OTC Hearing Aids went into effect on October 17, 2022, allowing millions of Americans with hearing loss to purchase hearing aids without a prescription, medical exam, or needing a professional to fit the hearing aids. But until the FDA ruling, getting hearing aids required a medical exam, prescription, and fitting done by an audiologist. In addition, the cost of professionally fitted hearing aids averages over $5,000 out-of-pocket costs for a pair because Medicare or private insurance plans don't typically cover the devices. However, FDA has established that OTC hearing aids are safe and effective for adults with perceived mild to moderate hearing loss and are regulated as medical devices by FDA. In addition, according to the National Institute on Deafness and Other Communication Disorders, as many as 30 million adults in the United States currently have some degree of hearing loss and would benefit from using hearing aids. The FDA ruling was a game changer for InnerScope since its iHEAR, and HearingAssist brands of OTC hearing aids have the same type of technology and features as hearing aids sold and fit by hearing healthcare professionals at an average saving of $3,000 to $4,000 per pair. Additionally, InnerScope's iHEAR and HearingAssist OTC hearing aids are designed for consumers with perceived mild to moderate hearing loss with many different models that feature Bluetooth App-Controlled and Full-Streaming for Hands-Free Phone Calling and Listening to Music and/or Podcasts. "We are proud to have our "Hearing Made Easy" ad campaign featured in the Official NFL Super Bowl LVII Commemorative Souvenir Game Program, said Matthew Moore, President and CEO of InnerScope Hearing Technologies. "Forbes has listed the Super Bowl as "the world's most valuable sporting event brand. The Official Super Bowl LVII Game Program is simply the most valuable, content-rich magazine in all sports. In addition, we believe InnerScope's iHEAR and HearingAssist OTC Hearing Aid brands associated with the Super Bowl brand and our "Hearing Made Easy" campaign print ad will provide awareness to millions of people that need hearing aids but, up until now, could never afford them." About InnerScope Hearing Technologies, Inc. (OTC: INND): InnerScope Hearing Technologies Inc. is a manufacturer and distributor of OTC Hearing Aids, Hearing Aid Accessories & Hearing Health-Related Products ("Hearing Products") dedicated to addressing the global demand for affordable hearing solutions. InnerScope's Hearing Products and its B2C and B2B business model break through the barriers that prevent access to effective and affordable hearing solutions. InnerScope's recent acquisition of iHear Medical Inc., a Direct-to-Consumer ("DTC") cloud-based hearing solution provider, gives the Company access to over 40 patents and an R&D facility. In addition, InnerScope has acquired HearingAssist, an established leader since 2008 in the DTC hearing aid market, with a customer base of over 400,000. These acquisitions, combined with a partnership with Atlazo Inc., a semiconductor innovator for next-generation AI smart devices, will allow InnerScope to better position itself in the OTC hearing aid market by selling advanced Hearing Products through Walmart and many other major retailers and pharmacy chains. InnerScope's full line of Hearing Products is currently available through these multiple retail/wholesale distribution channels: Walmart Vision Centers, Walmart.com, Walmart Canada, CVS.com, RiteAid.com, BestBuy.com, Amazon.com, Fingerhut.com, Giant Eagle, Hy-Vee, Hartig Drug, Food City, Cardinal Health™ at-Home, Carewell.com FSAStore.com, HSAStore.com, WellDeservedHealth.com, Wakefern Food Corp. / ShopRite, SpartanNash / VG's Grocery / Family Fare / Martin's Super Markets and Topco Associates representing 1000's of stores. Coming Soon: More major retailers and pharmacy chains for InnerScope's in-store and online Hearing Products. For information related to InnerScope Hearing Technologies' latest hearing aids and related hearing products, please visit: http://iheardirect.com http://hearingassist.com For the most up-to-date information about InnerScope Hearing Technologies (OTC: INND), please visit and follow our official Twitter account @inndstock page: https://twitter.com/inndstock InnerScope Hyperlinks: HearingAssist HearingAssist - Walmart.com HearingAssist - CVS.com HearingAssist - RiteAid.com HearingAssist - BestBuy.com iHEAR iHEAR - CVS.com Acquisition of iHear Medical Inc. Acquisition of HearingAssist Safe Harbor This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, intended to be covered by the "safe harbor" created by those sections. Any statements that are not historical facts contained in this press release are also "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA). Such statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be canceled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or maintain contractual relationships with vendors and customers, competition, general economic conditions and other factors that are detailed in our periodic reports filed with the Securities and Exchange Commission ("SEC"). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA, Securities Act, and Securities Exchange Act. Contact: InnerScope Hearing Technologies, Inc. Investor Relations ir@innd.com 833-788-0506 www.innd.com Investor Relations Agency Contact: Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager One Rockefeller Plaza, 11th Floor New York, NY 10020 Office: (646) 893-5835 Email: lisa@skylineccg.com Contact Details InnerScope Hearing Technologies, Inc. Investor Relations +1 833-788-0506 ir@innd.com Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager +1 646-893-5835 lisa@skylineccg.com Company Website http://www.innd.com/

February 07, 2023 08:30 AM Eastern Standard Time

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Alan Schneider Celebrates 15 Years as Owner of Minuteman Press Franchise in Northvale, NJ

Minuteman Press International Inc

The Minuteman Press franchise in Northvale, NJ has been operating for over 40 years. Alan Schneider and his wife Nadine are celebrating 15 years as owners and share their insights and reflections. Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. Congrats on 15 years! What does this milestone mean to you and what are the keys to your success and longevity? Nadine and Alan: “This is a tremendous milestone for us. Although we have hit this milestone in our tenure, the shop has been in business for over 40 years in this community. We are well known and very involved in the town. For years, people were saying the printing industry was dying. Then the pandemic hit and I think everyone feared a little bit for the future. However, I have to say that I never expected the bounce back from the pandemic to be such a boon for business. I think people realized that community is important, supporting local business is important, and although online marketing has a place, it’s not the only game in town. Print is still king. The keys to our success and longevity are: providing a warm and friendly place to do business; being knowledgeable about our products and services; letting our clients know that their success is important to us and we are here to help them; caring about our clients as people—not just as customers; and, most importantly, reliability and integrity.” What are some of the key ways you’ve grown your business? Nadine and Alan: “Believe it or not, the pandemic was a blessing for our business. It forced us to take critical look at how we were operating. We took a hard look at our numbers, and strategized on what we could do better in both operations and marketing. On the operational side, we cut out some of the fat and streamlined things where needed.” Alan: “My wife, Nadine, has an MBA in marketing and has owned a marketing and graphic design business for 15+ years. She joined me in our Northvale, NJ location and is providing all the graphic design services. Not only was this a strategic financial/operational move, it was the best marketing move we could have made. We are now truly a marketing, design and printing company – a one-stop shop!” Nadine and Alan: “Our clients are provided with a free consultation on the best ways to market their business. We do the strategy, design and printing. When the clients see the results, they come back for additional products and services—and they tell their friends! The savings we realized from our reduction in payroll was also reinvested in the business by increasing our participation in the SEO/Internet marketing program. We are starting to see an uptick in our internet leads! A couple of other cool things… Last year, we expanded our marketing strategy by promoting ourselves as a local family business. Our holiday cards now feature our family photo – myself, Nadine, and our 4 grown children. The theme is, Family is everything. We appreciate you being part of ours. I can’t tell you how many compliments we received on that card. People feel like they know our family, and always ask how our kids are doing. This year, we will be planning a marketing program to celebrate my birthday on October 26 th. Why? Because we found out that it’s also National Printing Day! We are going to have a lot of fun with that. We also do a lot of in-person networking by being active in our home and business communities. We are BNI members and directors, are involved with many not-for-profits, serve on the boards of the local Chambers of Commerce, and are Auxiliary Police Officers in our hometown. We are always visible helping the community in whatever way we can.” What are your high-demand products and services? Nadine and Alan: “We do a ton of direct mail, particularly EDDM. Although the program has been around for years, it’s really been gaining traction since the pandemic. Once our clients see how well direct mail works for them, they either expand their reach or frequency…or both. We help them build their customer lists as a result of their EDDM efforts, then assist them with targeted direct mail programs to these new customers. We are proud to say that many of our clients credit us with helping them build their businesses through direct mail. They refer to us as the direct mail experts! We also began heavily promoting branded apparel. It’s featured in the front of our store, and we make a point of mentioning it to our clients when they come into the shop. Once we learn about their business, we suggest what types of apparel and promotional items they may want to consider to boost their brand awareness.” What are your key growth areas? Nadine and Alan: “Again, direct mail and apparel are huge for us. Design as well. Our previous graphic designer was more of a layout/production person. Nadine is a true creative. Everything we do for a client now has a marketing strategy behind it, and a creative, eye-catching design. Clients who come in with their ideas are truly blown away by how we bring their visions to life. One successful campaign for a client usually snowballs into more business—and more referrals! But our true measure of success is knowing how we are helping our clients grow their businesses.” How would you best describe your community? Nadine and Alan: “Northvale, NJ is one square mile in area, right on the New York State border. The community is comprised of mostly residential homes, a small downtown with shopping and a handful of light industrial/manufacturing. Since it’s a small-town area, we focus on serving the local trades, retail stores, restaurants, professional services and industrial businesses. We have also built a client list outside of our small regional area by creating relationships with professionals that can provide us with ongoing business.” Why do you think printing remains so vital to businesses today? What are the benefits of print? Nadine and Alan: “Several years ago, email marketing became extremely popular because it was free. Today, in-boxes are flooded with messages that are deleted before they are even opened. A wasted marketing effort, even though it is ‘free.’ With print, your message is tangible. A direct mail piece in someone’s mailbox is handled – even if it is eventually discarded. Someone saw it, and handled it. Print is the ultimate conversation-starter. Hand someone a brochure, mail them a postcard, or even embroider your company name on your polo – and you are now visible to them. The most successful businesses rely on print for the majority of their marketing, so it is definitely here to stay.” What was your background before franchising? Alan: “I owned a food distribution company prior to owning a Minuteman Press. I wanted something new, but I still wanted to be a business owner. I chose Minuteman Press because of the company’s reputation for training and support of its franchisees. Also, printing is a consumable business which means repeat business.” What has the support from Minuteman Press International been like for you? Nadine and Alan: “Pick up the phone, send an email, and someone is there to help. The conventions are invaluable. We always come back learning something new, whether it’s from corporate or fellow owners. We look forward to seeing everyone, and meeting new people. It’s like a family reunion! We’ve also come back with new vendors to try which really had an impact on our business.” What are the biggest rewards of owning your business? Nadine and Alan: “Being an integral part of other people’s businesses and helping them achieve their goals. Also, being part of the community.” What advice would you give to others? Nadine and Alan: “Be professional and be persistent!” Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. For more information, visit their website: https://minuteman.com/us/locations/nj/northvale/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 06, 2023 11:00 AM Eastern Standard Time

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Hypemachine launches a PR subscription platform with a powerhouse network of top PR executives from bluechip agencies such as Edelman, FleishmanHillard, and Ogilvy

Hypemachine

New York-based company Hypemachine today announced the launch of their platform and bluechip PR network ( www.hypemachine.io ). The company has attracted early-stage to publicly traded firms globally as clients and replaced what mid-sized PR agencies used to do with its technology and business model. Hypemachine offers à la carte PR subscriptions that can be scaled up or down quickly based on client needs. The company provides bluechip PR agency quality results at a fraction of "big agency” fees. How Hypemachine is different: Hypemachine Match – Hypemachine identifies what media relationships PR executives have, the sectors they worked in, and what they enjoy doing most in PR and matches senior PR teams to clients in tech, consumer, venture capital, and other sectors. Hypemachine Intuitive Dashboard – Hypemachine’s intuitive dashboard provides PR data and recommendations from Hypemachine's executives. The next stage of the dashboard will use artificial intelligence combined with executives' personalized insights. Hypemachine’s dashboard also streamlines the administrative and account management work that junior staffers typically do. Hypemachine Story Strength Score – The company has also created a ‘Hypemachine story strength score’, which assesses clients' announcements and story assets and offers recommendations on how to make them more compelling for reporters. “As a two-time startup founder and former agency SVP at a leading PR agency in New York City, I saw that the agency model was broken for most brands and founders,” says Hypemachine Founder and CEO Olga Orda. "A big part of why we’ve attracted so much incredible A-list, senior talent at Hypemachine is that they feel their work and senior counsel is valued, both in our network and by our clients," Orda said. “Contrary to what many may assume about public relations, we get paid to think, and public relations is more than just who you know. Even if I’m best friends with a reporter at the Wall Street Journal, no reporter will put their career on the line for a terrible or boring story. That’s why we hire the best talent in the industry from leading brands and agencies. We're passionate about helping clients strengthen their storylines and get media coverage.” “Adapting to the changing public relations industry, Hypemachine has created a powerful model for clients to capture tomorrow's audiences," says Andrew Graham, Founder and Head of Strategy at Bread & Law and 2021 PRSA-NY president. About Hypemachine Launched in 2023, Hypemachine ( www.hypemachine.io ) offers a PR subscription platform and powerhouse network of former PR executives from bluechip firms such as Edelman, FleishmanHillard, Ogilvy, and other leading agencies. Hypemachine’s senior associates have advised brands and organizations such as Google, GE, Samsung, Unilever, Netflix, Salesforce, and Amazon. The company offers bluechip PR agency capabilities at a fraction of “big agency” fees and an intuitive Hypemachine PR dashboard for clients. Based in New York City, Hypemachine’s clients include early-stage to publicly traded companies globally. Contact Details Hypemachine Media Relations info@hypemachine.io Company Website https://www.hypemachine.io

February 06, 2023 10:30 AM Eastern Standard Time

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NASDAQ-Listed HeartCore Inc. Looks Back On The Past Year With Pride

HeartCore Enterprises

By David Willey, Benzinga As the market settles into its new year, companies are gearing up for the fresh challenge of a new quarter and are looking to build on the successes of the past twelve months. Software-as-a-Service (SaaS) company HeartCore Enterprises Inc. (NASDAQ: HTCR) may have every reason to look back with pride as it takes stock of a previous year filled with exciting developments that could point to a promising 2023. The looming recession has given the 2022 market its share of difficulties, but Japan-based HeartCore has had some wins throughout the year. A digital transformation, customer experience management and IPO consulting company, HeartCore has established itself in a software business and services market worth over $121 billion. Other companies in the space include Infobird Co. (NASDAQ: IFBD), Zendesk (NYSE: ZEN) and HubSpot (NYSE: HUBS). The first half of the year saw exciting developments for the company as HeartCore became only the third Japanese company to list on the NASDAQ market. It has since launched “ Go IPO ” - a consulting service to help other Japanese companies navigate the complex processes of making an initial public offering (IPO). As part of its consultancy expertise, HeartCore signed a consulting and services agreement with SBC Medical Group, Inc. (SBC) to aid in SBC’s uplisting process. The company expects to generate $900,000 in sales fees through this and several similar service agreements. Looking Back On 2022 - And Forward To 2023 As per the company’s Q1 report for 2022, the company saw a gross profit increase of 74%, gross proceeds from the IPO totaling $15 million, and a global enterprise customer base increase to 858 over the first quarter. Confident in the trajectory of the company’s growth, the board then authorized a share buyback of $3.5 million. The company launched a couple of major products and services over the year, including its e-commerce Robot Store which provides Robot Automation Processes (RPA) services. These RPA bots are part of HeartCore’s digital transformative services to help clients automate and integrate key tasks, such as invoice processing, employee onboarding, ERP data entry, and more. It also launched its truRes-12K. The company says this product is the first 360° real-time virtual reality (VR) camera that is compatible with 12k resolution. Compared with alternative cameras that capture in 4 or 8k, the product offers a high-resolution VR experience which the company especially markets to the medical, manufacturing, aerospace, e-commerce and travel sectors. HeartCore also recently acquired the American information technology (IT) company Sigmaways. This important acquisition represents a vertical integration for the company, providing HeartCore with in-house solutions it previously outsourced. It extends the company’s digital solutions, and both companies profit from cross-selling and upselling to their respective client bases. At the end of October, the company licensed its product Apromore to Japanese tech company Transcosmos Digital Technology Inc. (TCDT). This advanced process mining tool will provide TCDT with increased business visualization and is part of HeartCore’s commitment to providing businesses with cutting-edge digital transformations. The company has plans to build on this past year of development and growth as it advances into 2023. To learn more about HeartCore, visit its website. This article was originally published on Benzinga here. Headquartered in Tokyo, Japan, HeartCore Enterprises, Inc. is a leading software development company offering Software as a Service (SaaS) solutions to enterprise customers in Japan and worldwide. The Company also provides data analytics to create tailored web experiences for their enterprise clients. HeartCore’s customer experience management platform (CXM Platform) includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. HeartCore also operates a digital transformation business that provides customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Malaika Temu malaika@tradigitalir.com Company Website https://heartcore-enterprises.com/

February 06, 2023 09:45 AM Eastern Standard Time

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tvScientific Announces New Leadership Addition, Expanding World Class Technology Team

tvScientific

tvScientific, the first and only CTV advertising platform built for performance marketers, today announced its appointment of Chris Johnson, as the company’s first VP of Technology. This expansion of the leadership team further demonstrates the company’s commitment to driving sustainable growth in performance advertising today. “Chris brings an extensive amount of leadership expertise to tvScientific, from successfully scaling infrastructures to building out robust and talented teams,” said Jason Fairchild, CEO at tvScientific. “Our mission at tvScientific is to push the boundaries of what’s possible with CTV advertising, and we have set ambitious 2023 organizational goals to continue to drive product innovation in the space. We’re proud of the engineering culture we’re building at the company and value the type of visionary tech leadership Chris will bring in this new role.” As the new VP of Technology, Chris will be responsible for overseeing teams under tvScientific's technology umbrella, including software engineering, data science, DevOps, and IT. Prior to joining tvScientific, he served as VP of Engineering at Infillion – a full-service media solutions provider, housed of leading adtech companies true[X] and Gimbal. “Looking at where the industry is headed and how performance advertising fits into current trends, I’m so grateful to be a part of the tvScientific team, trailblazing the future of CTV advertising,” said Johnson. “This is an organization that has shown immense growth and traction within the industry. tvScientific is forging a new path forward for performance marketers, one in which they can get to a place of radical transparency and unlock a new level of real-time and granular CTV measurement that wasn’t possible previously.” ABOUT TVSCIENTIFIC tvScientific is the first and only CTV advertising platform purpose built for performance marketers. tvScientific offers a self-managed solution that leverages data and cutting edge science to automate and optimize TV advertising to enable massive growth for businesses of all sizes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our data science driven attribution technology and automated campaign optimization work together to drive strong business outcomes. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. tvScientific is backed by some of the world’s leading tech investors and media companies, including Norwest Venture Partners, NBCU/Comcast, Hearst Ventures and Idealab. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Julia Worthington +1 973-722-7881 julia@kitehillpr.com

February 06, 2023 09:00 AM Eastern Standard Time

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LevLane Advertising Appoints Chief Marketing Officer and Chief Client Officer

LevLane

LevLane Advertising, a full-service, award-winning advertising agency, has announced the promotion of Elizabeth Weir to Chief Marketing Officer (CMO), and Kevin Dunn to Chief Client Officer (CCO), effective February 1, 2023. Both are newly created roles for the 40-year-old Philadelphia-based agency. The announcement comes on the heels of continued expansion for the agency, which has experienced healthy growth over the past 5 years. Weir and Dunn have held leadership positions at LevLane for six and four and a half years respectively, and during their tenure have contributed substantially to the cultural and financial growth of the organization. As CMO, Weir, who previously held the title of SVP, Content, Social Media and PR, will lead and oversee agency promotion efforts, refining and elevating the brand and mission both internally and externally, and will lead all marketing operations for LevLane. “Liz’s breadth of marketing experience and dedication to keeping her finger on the pulse of the future of marketing makes her an invaluable leader,” said Bruce Lev, Founder and CEO of LevLane. “The role of Chief Marketing Officer is a natural progression, as she has shown incredible depth and extraordinary talent for content and storytelling.” Dunn previously held the title of SVP, Strategy & Client Engagement in the Life Sciences division. In his role as CCO, Dunn will continue to lead the agency’s Life Science clients in addition to consolidating Account Management processes across all strategic verticals. “Kevin brings tremendous marketing expertise and extensive leadership capabilities to the agency, and I am thrilled that we are expanding his services across our client roster,” said Josh Lev, President of LevLane. “He has a consistent track record of providing our clients with first-class experiences and has built a strong, customer-centric culture within his team.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

February 06, 2023 09:00 AM Eastern Standard Time

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Power Digital Acquires Digital Marketing Agency Sproutward

Power Digital

Power Digital, the leading tech-enabled growth marketing firm—today announces the acquisition of the marketing agency Sproutward, headquartered in Boston and Columbus. It is the fifth acquisition since 2019, bringing in 30 new team members to grow the organization's headcount to 580 strategic, consultative marketers, creatives, data scientists and technologists. The leadership team at Sproutward has a wealth of experience working in marketing organizations. Prior to founding Sproutward, Kevin Biondi served as VP of Digital Marketing at Staples, while Anabela Perozek was the CMO of Shoes.com and the Head of Marketing for Staples.com. Third partner, Scott Zakrajsek, previously led digital analytics and optimization departments at adidas, Reebok and Shoes.com. “Sproutward’s growth mindset and culture are incredibly well-aligned with our core values,” said Grayson Lafrenz, CEO of Power Digital. “Having worked on the brand-side, the leadership team deeply understands the mindset, challenges and needs of today’s sharp business and marketing leaders.” Sproutward is a marketing consultancy that focuses on clients who are in the midst of a digital transformation, blending creativity with robust analytics. Their work is backed by a proprietary platform integrating data across systems to create a single customer-facing view of revenue, marketing spend and business. Sproutward’s platform will be integrated into Power Digital’s technology, nova, to realize a data science offering designed to guide marketing investments for revenue growth. “Being data-driven and technology-enabled is in the DNA of both of our companies. By joining forces, we will expand offerings to better serve our brand clients across the board,” said Kevin Biondi, Co-Founder at Sproutward. Through this acquisition, Sproutward’s advertiser clients will gain access to a range of new marketing services offered by Power Digital, including TikTok, creative, content, influencer, performance PR and more. Power Digital continues to grow rapidly and was recently ranked in Inc. 5000’s list for companies winning in a challenging and unpredictable global landscape––seeing 95% team retention and a 91% client retention rate. Power Digital was also named one of Adweek’s Fastest Growing Companies in 2022, as well Ad Age Best Places to Work in 2023. Potomac Business Capital acted as financial advisor to Sproutward in the acquisition. About Power Digital: Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at PowerDigital.com. Contact Details N6A Kevin Pryor +1 347-781-3074 powerdigital@n6a.com Company Website https://powerdigitalmarketing.com/

February 02, 2023 10:29 AM Eastern Standard Time

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Who Needs VC? How One SaaS Startup Bucked the Trend and Beat the Odds

NetReputation.com

By Caroline Hunter, Content Writer (at NetReputation) In the world of tech startups, venture capital (VC) often acts as a gatekeeper, providing the keys to market entry and the pathway to eventual success. The initial investments from VC groups can come at a high price for many entrepreneurs, typically with significant ownership stakes. Despite the costs, most startups do not have the necessary experience and financial backing to build and operate their company, leaving them vulnerable to VC interests. Although it’s mutually beneficial, venture capitalists do have the upper hand in the relationship with green founders. VCs understand the anxiety that comes from bringing new ideas to market and VCs can exploit the situation for ownership. The percentage of startups partnering with VC groups in early growth stages is, in reality, considerably low. According to Marc Andreessen of VC giant Andreesseen Horowitz, of the 4,000 startups seeking funding from major VCs each year, only about 200, or 5%. Despite the low percentage of startups who qualify for and receive outside funding, it's a common misconception that in order to succeed in the tech sector VC endorsement is necessary. The VC stamp of approval can open more doors and provide the fuel to accelerated growth, but brute growth isn’t always the better path. Despite the familiar pattern of VC and startup relationships, occasionally, a business comes along that balks at convention. Invoice Home is an innovative company with two experienced co-founders funding the operation out of pocket. It is not often you see two individuals opt for a bootstrapping approach in competitive sectors like the tech industry. VC vs. Bootstrapping and the Invoice Home Choice Despite notable exceptions like GoPro, VC is the traditional financing method among tech startups. The approach is less risky and provides greater opportunities for success, but it is not all rainbows and unicorns. Venture capital arrangements usually stipulate new founders to give up some control in their company in exchange for funding and mentorship. In some of the worst deals, product creators lose most, if not all, controlling interests in their company. That said, VC is not all bad, and it definitely has many benefits over the bootstrapping approach, including fewer risks. The Invoice Home founders chose to bootstrap after their own experience dealing with big investors and corporate institutions in their previous companies. The owners reviewed their financing options, concluding that the deemed more difficult and longer road was best for them and their business model as they wanted full control in shaping the product from its inception. Venture Capital Venture capital is financing, a form of private equity, that can fund companies at any stage, but investments in tech startups or small businesses have been on the rise in recent years. Capital investments usually come from wealthy investors, financial institutions or other investment banks. That said, VC is not always monetary. Sometimes, capital comes in less tangible forms, such as talent, knowledge, and experience. Regardless of the capital form, investing in a startup is risky, even if it has potential. Founders also face considerable risks with how potential partners justify ownership asks. Many VC deals include limited partnerships, which a VC firm defines. Venture capital agreements have pros and cons. The pros include: Early-stage financing for bootstrap operations No proof of cash flow or assets needed to secure funding Mentoring and network often part of the arrangements Despite the benefits, VC agreements can lead to a few cons. Some of the possible negatives include: The demand for company equity Loss of creative control of product Pressure to exit the investment ahead of growth Bootstrapping The founders of Invoice Home, Jiri Hradil and Petr Marek, weighed the pros and cons of VC and decided the traditional route of other tech startups was not for them or their idea. These two entrepreneurs chose a more challenging road to success, bootstrapping. Bootstrapping is usually a more gradual road to success and presents greater risks earlier on for startup owners. A person bootstraps when they attempt to build and grow their business using only personal finances or operational revenue. Both Hradil and Marek have extensive professional experience in the tech industry, specifically with building niche financial software in the FinTech space. Their expertise, independent finances, and knowledge in the current market likely played a role in the decision to step away from VC. Invoice Home Throws Norms Out the Window To Hradil and Marek, relinquishing any control of their business, especially during the beginning phase of product development, was premature. The partners knew what they wanted from their program and service — a simple way to create, organize, and send invoices to customers. The pair knew that partnering with VC firms would cut into their controlling interests. The last thing they wanted was to create a platform that didn't conform to their initial thought for the startup. Because each of them had several years in leadership roles at their own successful businesses previously, they knew the risks involved with starting a company without private equity financiers. However, because of their experience, they understood they could mitigate some risks. The primary issue was patience. The co-founders knew that without VC, the business could take time to mature and reach its potential. After proving the concept and fully committing to operations in 2013, Invoice Home now has over 7 million global users, retaining and growing its user base through the pandemic. Not giving up the control on the product proved to be the right decision, as the simplified invoicing tool found a perfect product market fit with freelancers and micro-businesses. VC Is the Norm, But It Doesn't Have To Be Venture capital is the traditional way of making it in the tech industry, but it doesn't have to be. Invoice Home is only one example of startup owners making the right decision for their product and bootstrapping their way to success. True, not every startup or tech creator can afford to take on the personal financial risks associated with starting a business. Also, many startups do not have the leadership experience to bring a product to market or identify lucrative channels. There is a place for VC in the tech industry, but it shouldn't be the automatic approach and sole path to launching a tech business. For young startups or creators, there is a lot to overcome when starting a new company. First-time founders often rush into VC partnerships in the beginning, particularly if they have the opportunity. But the faster road to success doesn't always mean it's the better option long term. Other financing and operational pathways may seem out of reach, depending on the founders and their circumstances. Before committing down a set path, try market testing a product on a smaller scale. Put the operational revenue back into the company to see if the product concept works in the current market. Creating a tech product and building a company without VC funding will be slower, but steady, consistent growth can prove to have a better long term outcome. This article was originally published on Benzinga here. NetReputation.com is an industry-leading online reputation management solutions provider focused on helping businesses and individuals repair, improve, and maintain positive brands on the web. Headquartered in Sarasota, Florida, NetReputation.com utilizes the latest in digital processes and technology to restore online reputations and empower long-term success online. NetReputation was established by online services innovator Adam Petrilli in 2015. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Caroline Hunter Caroline@netreputation.com Company Website https://www.netreputation.com/

February 02, 2023 09:25 AM Eastern Standard Time

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Roberts & Ryan welcomes our latest new hires to our growing Equity Trading Team

Roberts & Ryan Investments, Inc.

Roberts & Ryan welcomes our latest new hires to our growing Equity Trading Team: Brian Scala, Mario Lagana and Andrew Darcy. BRIAN SCALA Mr. Brian Scala brings more than 25 years of experience to Roberts & Ryan, focusing primarily on Equity and Options trading and compliance. Prior to joining Roberts & Ryan, Mr. Scala was a Senior Vice President & Head of Equity Trading at Drexel Hamilton, LLC, a Veteran-owned investment bank. Prior to that, Mr. Scala was Executive Director of Institutional Sales Trading at O’Neil Securities, Inc., where he was an Equity trader for institutional clients, Chief Options Compliance Officer and Head of the Equity Technology Department. Mr. Scala was also the CEO and Chief Equity and Options Compliance Officer for the Equity Trading Division of Clancy Financial Services. Prior to Clancy Financial Services, Mr. Scala was a NYSE Floor Broker for Troy Securities, the Head NASDAQ Sales Trader at KV Execution and a NYSE Floor Clerk for PSK Securities. Mr. Scala holds SIE and FINRA Series 4, 7, 24, 25, 55 & 63 licenses. MARIO LAGANA Mr. Mario Lagana brings over 30 years of Wall Street and management experience to Roberts & Ryan. He has traded all forms of Equities, trading investments and risk management. Mr. Lagana will oversee new business development and day to day operations. "As Senior Director at Roberts & Ryan, my ultimate goal is to offer Roberts & Ryan’s clients the best service available on Wall Street,” says Mr. Lagana. Having built trading desks at firms such as Drexel Hamilton, William O’ Neil and Robbins & Henderson, Mr. Lagana understands the commitment it takes to deliver added value. Modeled as an extension of a buy-side desk, Roberts & Ryan presents a trading desk dedicated to best execution. At the inception of his career at William O’Neil, Mr. Lagana gained technical expertise working with some of the best trading technicians in the industry. Closely mentored by William O’ Neil himself, Mr. Lagana learned fundamental and technical analysis by continuously reviewing markets, industry groups and stocks. His critical insights specialize in market direction and stock trends. Mr. Lagana holds SIE and FINRA Series 7, 55, 57, & 63 licenses. ANDREW DARCY Mr. Andrew Darcy joins Roberts & Ryan following over 25 years of Wall Street experience, focused primarily on Equity trading. Prior to joining Roberts & Ryan, Mr. Darcy was Managing Director & Head of Equity Trading at Drexel Hamilton, LLC, a Veteran-owned investment bank, where he led the secondary Equity trading department in all facets of the business, including trading, corporate buybacks, TCA, client relationships, technology, operations, compliance and business development. Prior to that, Mr. Darcy served as a Managing Director of Equity Sales Trading at BTIG and Executive Director at Morgan Stanley & Co. LLC. Prior to Morgan Stanley, Mr. Darcy was Director of Institutional Equity Sales Trading at Citigroup Global Markets, Credit Suisse AG, and Merril Lynch & Co. Mr. Darcy was a Commissioned Officer in the United States Navy, serving as a member of SEAL Team Eight and SEAL Team Four. He participated in Operation Desert Storm in the Red Sea and Operation Provide Comfort in Northern Iraq. Mr. Darcy holds FINRA Series 7, 24, 55 & 63 licenses. Mr. Scala, Mr. Lagana and Mr. Darcy are all committed to our nation’s military and, in particular, Roberts & Ryan’s service to numerous world-class Veteran causes. Roberts & Ryan’s Head of Equities, James McDevitt comments, “I’m very excited to be adding this team of equity professionals. The combined teams represent Roberts & Ryan’s commitment to equity trading and providing best in class service and execution.” About Roberts and Ryan Investments, Inc. Roberts & Ryan Investments, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over one and a half million dollars in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, primarily focusing on general wellness, mental health and career transition. Contact Details Joe Pecoraro +1 917-658-8945 jpecoraro@roberts-ryan.com Company Website https://www.roberts-ryan.com

February 02, 2023 09:00 AM Eastern Standard Time

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