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Gamelancer Media move into the US takes another step forward with creation of advisory board

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share significant developments that the company has recently undertaken. Dwyer announced the establishment of a US board of advisors comprising individuals with extensive backgrounds in media and tech-media finance. Additionally, he revealed the company's plan to establish its first US office, located in New York City. Dwyer elaborated on the new members of the board of advisors, which includes accomplished individuals from various sectors within the media and finance industries. The lineup features Ed Wilson, former President of Fox Media; John Osborn, former CEO of BBDO and Omnicom Media US; Aaron Reitkopf, Senior Advisor on Open Architecture at Interpublic Group; Lance Klima, who has held roles at JP Morgan and Guggenheim; and Ben Coleman, co-founder and CEO of Reality Defender and a former executive at Goldman Sachs. The primary objective of the new US board of advisors is to drive engagement with American brands and agencies, while also contributing to the company's management efforts to identify and interview potential US leadership talent. Additionally, Gamelancer Media Corp plans to open its first US office in New York City, which marks a significant step in the company's expansion and strategic initiatives within the US market. By assembling a board of advisors with extensive industry experience and establishing a US presence, Gamelancer Media Corp aims to leverage these efforts to enhance its operations, expand its reach, and capitalize on opportunities within the media and tech-media finance sectors in the United States. Dwyer also shared with Proactive the company hit a big milestone ringing the opening bell to start trading on the TSX on Toronto. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

September 06, 2023 12:41 PM Eastern Daylight Time

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Octane11 Introduces the "B2B Marketing Impact Audit”

Octane11

Octane11, the B2B marketing analytics platform known for its industry-leading integration of marketing and sales data, announced today the release of its new product: the Octane11 B2B Marketing Impact Audit. The B2B Marketing Impact Audit will revolutionize the way B2B companies assess, plan, and optimize their marketing and sales tactics. "We recommend Octane11’s B2B Marketing Impact Audit for all of our clients. It’s remarkably powerful with a fast and seamless set up,” said Scott Stedman, CEO of The Imaginarium. “It offers a ‘set it and forget it’ experience that delivers a concise yet comprehensive analysis of valuable insights in just 30 days, empowering our clients to ensure that their marketing engine is driving maximum revenue growth.” As marketers continue to navigate uncertain economic times and lean budgets, the B2B Marketing Impact Audit enables B2B CMOs to enhance year-end performance and make informed investment decisions for the upcoming year. The end-to-end analysis across paid, owned, and earned marketing tools and the sales CRM, provides a holistic and in-depth view of existing marketing expenditures and performance, which is especially critical as businesses strategize to invest wisely amidst this unpredictable macroeconomic environment. Delivering Proven Value to Marketer s Fast and Easy Setup: Octane11’s team of experts guide businesses through setup in four live sessions, ensuring data quality and completeness. The Audit then runs in the background for thirty (30) days. Unified Scorecard: The Audit produces a summary scorecard featuring 20 critical KPIs including ROI, Cost-per-Lead, and % of Target Accounts Engaged; marketers also receive performance comparisons against industry peers and a clear letter grade, highlighting key areas for immediate improvement. Comprehensive Analysis: The Audit includes 15 pages of clear visualizations and expert analysis, including practical and tangible recommendations on effective budgeting, tactic optimization and growth acceleration through incremental, Octane11-certified strategies. Industry Benchmarks: Company data is benchmarked against a range of B2B peers, enabling marketers to contextualize their performance with real-world comparisons updated quarterly as market conditions and the vendor landscape evolve. Interactive Access: Clients also receive access to live dashboard views, enabling them to dive deeper into the information through drill downs and scenarios, share findings with colleagues, and export data into CRM or BI platforms. Data Health and Alignment: The Audit also identifies anomalies in data setup and flags any misalignment between the marketing and sales teams’ objectives. Data Protection: The Audit is SOC2-compliant and utilized by leading privacy-focused Fortune 500 clients. It also provides the option to omit PII at the clients’ request. For a deeper dive into the features and benefits of the B2B Marketing Stack Audit, please visit www.octane11.com/audit. About Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Circadian Ventures, Plug and Play Ventures, Base Ventures, and AperiamVentures. Launched in 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. To learn more, visit www.octane11.com and follow us on LinkedIn. For media inquiries and more information, contact: press@octane11.com Contact Details Octane11 Press Inquiries +1 646-397-1631 press@octane11.com Company Website http://www.octane11.com

September 06, 2023 09:05 AM Eastern Daylight Time

Logitix Names Live Entertainment Executive Wendi Rohan Lebow as Vice President of Open Distribution

Logitix

Logitix, a leader in live event ticketing technology and analytics, announced it has named Wendi Rohan Lebow as Vice President of Open Distribution. Lebow will oversee Logitix’s proprietary technology, Open Distribution, which allows venues and live event companies to distribute, price, and sell their primary ticket inventory across multiple integrated marketplaces that Logitix utilizes. Lebow’s extensive live entertainment experience includes leadership roles at TodayTix Group and Goldstar Events, Inc. Lebow’s role as Vice President of Open Distribution is a newly created position for Logitix, which works with venues and live event companies across the performing arts, music, and sports. As an innovative product that is changing how the industry sells and distributes tickets, Open Distribution by Logitix is a native integration with the organization’s primary ticketing system that allows designated tickets to be listed on the primary and secondary channels at the same time. The technology leverages the primary ticketing system’s native fulfillment methods, ensuring the fan gets their ticket and the venue obtains customer information seamlessly. At Logitix, Lebow will work cross-functionally with Logitix’s product, marketing, operations, and business development, in addition to collaborating with external partners to optimize the use of Open Distribution. “The demand and interest in our Open Distribution product from across the live event industry is skyrocketing daily, and the need for a top-tier executive to lead this area for us became clear,” said Logitix CEO Stu Halberg. “We are fortunate to have Wendi join our leadership team. She is a well-respected ticketing professional who has helped thousands of brands sell millions of tickets throughout her career.” “I’ve had the opportunity to partner with Wendi and her team when I was at Tessitura and she was leading venue partnerships for Goldstar,” said Logitix Strategic Advisor Jack Rubin, the Co-Founder and former CEO of Tessitura Network. “Wendi’s experience with distribution technologies, especially in the performing arts industry, is world-class. She is a tremendous addition to the Logitix team who understands the sectors served and will help the organizations create revenue. I look forward to working with her and building on the success created to date.” Lebow led venue relations and partnerships for Goldstar Events, Inc. for 15 years, rising to the position of Chief Venue Officer. Goldstar was acquired by TodayTix Group in 2021 when Lebow transitioned to the role of Vice President of Partnerships North America, a position that she held for the last year and a half. Earlier in her career, she worked with TMG – The Marketing Group, where she managed marketing and promotions for Broadway shows in New York and Los Angeles. She earned her BFA in Musical Theatre from the Cincinnati Conservatory of Music. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 06, 2023 07:45 AM Eastern Daylight Time

New Army campaign inspires young Americans to take the first step to “Be All You Can Be”

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Zr1Os51K6G8 On August 21, the U.S. Army unveiled “First Steps,” a new campaign that shows young Americans how they can start their journey to service. The campaign is built on the premise that American youth don’t need to have everything figured out from the beginning to make an impact. Taking a chance is the first step to achieving your goals. The campaign is a continuation of the “Be All You Can Be” brand refresh, which launched in March 2023. The new campaign offers an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their early Army journeys, including arriving at basic training, receiving their first patch, and hitting their first target from a battle tank. Maj. Sam Winkler is a shining example of where your first steps can take you in the U.S. Army. After immigrating to the United States from Nepal, she took her own first step: enlisting in the Army at 17 years old. Now, as a Soldier and a mom, she has used her passion for family to help lead a first grassroots effort transforming the way the U.S. Army supports parents in the force. Her efforts, in collaboration with other Army parents, led to the development of the Army’s Directive 2022-06: Parenthood, Pregnancy, and Postpartum. Twelve policy changes address key issues like family care planning, fertility treatments, paid parental leave, support in returning to work, and more. On August 30, Maj. Winkler conducted a nationwide media tour discussing the campaign and the limitless opportunities in the Army for youth to find their purpose, explore their passions, build connections, and join a community. Topics Maj. Winkler discussed included: The Army’s new “First Steps” campaign Her path to Army service and the many firsts along the way Her work to improve Army life for parents through the Directive on Parenthood, Pregnancy, and Postpartum The limitless possibilities and benefits available to Army Soldiers and their families To learn more, visit: https://www.goarmy.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 04, 2023 08:00 AM Eastern Daylight Time

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Logitix Names Sports Industry Executive Travis Apple as Chief Revenue Officer

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced it has named Travis Apple as Chief Revenue Officer. Apple will oversee all revenue for Logitix as the organization continues to bring innovation to the ticketing landscape in sports and entertainment. Apple’s extensive sports industry experience includes overseeing ticket sales and service for organizations in the NBA and MLB. Apple joins an experienced team at Logitix that works with over 400 teams and properties from the MLB, NFL, NBA, NHL, NCAA, and other live event companies across the sports, music, performing arts, and entertainment industries. As CRO, Apple will connect the ticket-selling world to Logitix’s unique platform that analyzes millions of real-time data points and provides up-to-the-minute insights within the live event marketplace. “Travis brings incredible experience and expertise across our diverse market segments,” said Logitix CEO Stu Halberg. “Having been a Logitix partner, a competitor, and a decision maker to many of Logitix’s clients, Travis understands the needs of our industry and the value that Logitix brings to any ticketing strategy.” Apple is an award-winning author, weekly podcast host, and business strategist and was most recently the Executive Vice President for General Sports Worldwide, an executive search and training firm. Prior to that, he was Vice President of Ticket Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and Business Operations (TMBO), where he oversaw ticketing for all of the NBA, WNBA, and G-League teams. “I am thrilled to be joining the impressive Logitix team and showcasing the innovative technology that we can provide to sports and entertainment clients,” says Apple. “Throughout my team and league experience, it became clear there is an opportunity for the right partnerships to drive business operations. This new role combines my passion for identifying difference-making technology to help drive sports and entertainment business operations. I look forward to providing those services for our global clients. ” Earlier in his career, Apple was the Vice President of Ticket Sales & Service for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League). Before his time in Arizona, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA) and the Director of Business Development for the Pittsburgh Pirates (MLB). He started his career with the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena. Apple has established himself as a thought leader in the sports industry, having written the book Hustle Your Way to $ucce$$ in Sports Sales. He also hosts a weekly podcast, 52 Weeks of Hustle, where he sits down with industry leaders to discuss their career paths and what it takes to be successful. He graduated from Ashland University with a triple major in Sports Communication, Electronic Media Production, and Journalism. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

August 30, 2023 08:15 AM Eastern Daylight Time

Kulfi Beauty Experiences Significant Retail and Category Growth

Kulfi Beauty

Starting September 1st, Kulfi Beauty is launching exclusively into Sephora brick-and-mortar locations, approximately 281 in the United States and 59 in Canada, marking the first time the brand has physical retail presence. With a blockbuster launch online at the beauty specialty retailer only a year ago, and the first South Asian inspired makeup brand to be carried at Sephora, Kulfi will officially be introduced in-stores via "The Next Big Thing" section, an end cap display in the store that highlights today’s most promising up-and-coming indie brands. Since its February 2021 debut, Kulfi Beauty has experienced exponential growth, with sales increasing fourfold last year. The brand’s growth can be attributed to its partnership with Sephora in tandem with the introduction of key new product categories that serve the brand’s customers. But it’s Kulfi’s continued ability to foster a community of brand loyalists eager to weigh in and contribute to the brand that has propelled their success. The new in-store launch serves to bring all these factors together allowing fans of the brand and new customers to experience Kulfi Beauty first-hand and interact by way of real life activations. “From our inception, we have always looked to Sephora as a strong brand partner - from the earlier stages as a graduate of Sephora Accelerate 2021 program to our intentional expansion fueled by an enthusiastic customer community. Our community has been demanding us to be present in-store and we’re excited to meet them in real life with this launch. ” - Priyanka Ganjoo, Founder of Kulfi Beauty. The in-store Sephora display will carry a selection of best-selling shades that represent the brand’s offerings including all 5 core colors of the award-winning Underlined Kajal Eyeliner; 3 shades of Mehndi Moment Blush, including Lucky Lotus, a purple hue that went viral on TikTok; 3 shades of Zari Eyes Eyeshadow, including a bronze, rose gold, and Chammak Challo, their bright chartreuse; 10 of 21 shades of their award-winning Main Match Concealer, one to represent every shade family starting from rich deep to very light; and 4 shades of Heirloom Satin Lipstick. In August 2023, Heirloom Satin Lipsticks debuted as the brand’s newest launch. These hydrating lipsticks, boasting a balm-like texture and infused with Vitamin E, present a range of neutral colors designed to suit a variety of skin tones and undertones. Recognizing that not every shade is universal, Kulfi’s goal is to provide a diverse selection that caters to different individuals. The brand worked closely with their community through focus groups to develop custom shades that can become your everyday go-to neutral lip color. Kulfi is especially attentive to the needs of people with olive undertones & brown skin tones, significantly underrepresented groups when it comes to shade research in product development. In the same vein and also in response to the feedback of their community, last month Kulfi expanded the shade range of their cult-favorite Main Match Concealer, introducing 9 new shades and bringing the total to 21. This expansion further underscores the brand's commitment to providing options for everyone. Priding itself on its community-driven movement, Kulfi looks to engage Gen Z and Millennial consumers who value self-expression and culturally rooted conversations to actively participate in building the brand through shared experiences. Presently the brand is going "on the road" through their “Color Me Kulfi” campaign, with community pop-up experiences in multiple cities across the nation celebrating its launch in Sephora stores with activations in key cities: New York, Los Angeles, Dallas, and Miami. The events kick off September 20th and amongst which will include an action packed flagship event on September 30th in partnership with the iconic NYC Meatpacking District featuring a vibrant pop-up right in the heart of Gansevoort Plaza, and will extend through the months of September and October. Throughout the tour Kulfi will offer up a variety of activities to engage their community, including meeting expert make-up artists, indulging in the delightful flavors of kulfi ice cream, providing aura readings, mingling with fellow beauty enthusiasts, and experiencing the magic of Kulfi Beauty firsthand. “It’s been a dream of mine to bring forward a brand that centers joy through playful colors and innovative textures, making beauty more approachable and inclusive. I look forward to personally meeting our Kulfi community IRL over the next few months at Sephora and sharing our newest innovations.” - Ganjoo About Kulfi Beauty: Kulfi Beauty is a celebration of culture and beauty with makeup that’s vegan, clean, and cruelty-free. Creating space for joy and self-expression, Kulfi offers the highest quality of product innovation using boldly pigmented formulas that were designed as a medium for inspiring creativity. Kulfi is inspired by South Asian culture and is a platform for empowering the community through representation and support for mental health. As a forward-thinking brand, Kulfi champions diversity, representation, and empowerment. By offering inclusive beauty solutions and engaging with its community, Kulfi seeks to redefine beauty standards and inspire individuals to express themselves. Named after the iconic ice cream, Kulfi is a reflection of the brand’s South Asian heritage and a tribute to the unique experiences and memories we cherish. For More Information on Kulfi Beauty: Website: kulfibeauty.com Instagram: @kulfi.beauty TikTok: @kulfi.beauty Contact Details Amanda Smeal amanda@amandasmeal.com

August 30, 2023 08:11 AM Eastern Daylight Time

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Goodway Cares Donated Over $27K to Local Salt Lake City Charities During Bi-Annual Off-Site

Goodway Group

Goodway Cares, a Goodway Group 501©(3) charity, donated $27,282 to local charities following Goodway Group’s bi-annual all-company summit in Salt Lake City. During the summit, Goodway Cares hosted the Circle of Gratitude, where Goodway employees gathered to share gratitude toward each other and provide support to local organizations within Salt Lake City. Through votes, the Circle of Gratitude made donations to Canines With a Cause ($10,094), The Road Home ($9,094), and Special Olympics of Utah ($8,094). The incremental $94, is a hat-tip to Goodway Group’s 94-year history. Canines With a Cause - The mission of Canines With a Cause is to unite veterans and rescued dogs to heal emotional and psychological wounds. They train dogs from high-kill shelters as cost-effective service, emotional therapy and companion dogs. Special Olympics of Utah - Special Olympics Utah provides year-round sports training and competition for children and adults with intellectual disabilities. Through sports, athletes discover new strengths and abilities, develop greater skills and confidence, and experience added joy and fulfillment in their lives. The Road Home - The Road Home provides emergency shelter, supportive services, and housing assistance that help individuals and families step out of homelessness. For more information about Goodway Cares, please visit goodwaygroup.com/goodway-cares. About Goodway Cares Goodway Cares, a 501©(3) charity arm of Goodway Group, provides business support to budding non-profit organizations who are helping shape a brighter tomorrow. Goodway Cares provides support to non-profits in varying methodologies including strategy, consultation, media activation, and financial donations. Goodway Cares is funded through Goodway Group employee contributions and employee’s volunteering their time for non-profit support. About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, X or LinkedIn. Contact Details Kite Hill PR Julia Worthington +1 973-722-7881 julia@kitehillpr.com Amy Burrows +1 407-252-6917 aburrows@goodwaygroup.com Company Website https://www.goodwaygroup.com/goodway-cares

August 23, 2023 01:00 PM Eastern Daylight Time

Logitix Names former Amazon Web Services Executive Michael Ramirez as Vice President of Business Operations

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Michael Ramirez as Vice President of Business Operations. Ramirez most recently worked with Amazon Web Services (AWS) as their Head of Worldwide Sales Strategy & Operations for Microsoft Workloads. As a result of Logitix's recent growth into more markets with broader offerings, Ramirez will focus on streamlining processes and workflows to maximize efficiencies and establishing KPIs that drive results for clients. Logitix manages millions of tickets for teams and properties from the MLB, NFL, NBA, NHL, and NCAA, plus live event properties across the music, performing arts, and entertainment industries. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Logitix optimizes ticket sales outcomes for all partners through proprietary dynamic pricing and distribution. “As our operation at Logitix continues to expand, we are recruiting talented leaders from in and out of our direct industries,” said Logitix CEO Stu Halberg. “Michael enters the live event industry as one of the most respected leaders in business operations for technology giants. He will play an important role in helping our team sell more tickets in more places while optimizing ticketing revenue for our diverse portfolio of clients.” Before AWS, Ramirez built his career in technology and telecommunications, working with brands like Advanced Media Technologies, Inc., Deluxe Corporation, and AT&T (formerly BellSouth Corporation). He graduated from the University of Florida. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

August 23, 2023 08:20 AM Eastern Daylight Time

News Release

Wishpond shares 2Q financials including a healthy jump in quarterly revenue year-over-year

Wishpond Technologies Ltd.

Wishpond Technologies CEO Ali Tajskandar and CFO David Pais joined Steve Darling from Proactive to discuss the company's second-quarter financial results, which reveal notable growth in revenue attributed to various factors, including increased product demand, expanded sales and marketing efforts, and the introduction of new products. Pais informed Proactive that during 2Q 2023, the company achieved revenue of $5,639,417, marking a 13% increase from the $5,007,343 generated in the corresponding period of 2022. Notably, Wishpond also achieved a positive adjusted EBITDA of $215,926, signifying a substantial 212% increase from the previous year. Tajskandar added that in this quarter, the company successfully finalized the acquisition of Essential Studio Manager (ESM), a significant addition to its portfolio and the sixth acquisition in the company's history. The integration of ESM broadened Wishpond's offerings to include features like invoicing, customer relationship management, and business management functionalities. Moreover, Wishpond has been diligently working on the development of additional AI-powered marketing tools, set to be launched in the upcoming quarters. He also touched on a game-changing AI product, Sales Closer AI, capable of autonomously handling sales calls, which could revolutionize the sales industry. Tajskandar also emphasized the growing popularity of the company's flagship Propel IQ platform, which has been gaining traction in the market. Early indicators point to improved margins and increased customer retention for this platform, reflecting its robust value proposition. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

August 22, 2023 01:27 PM Eastern Daylight Time

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