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Industry Visionaries Share Perspectives on the Future of Marketing and Communications at The PR Net Future Focus Conference

The PR Net

On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventi’s dedicated event space, SECOND, assembling top industry figures to discuss the future of marketing and communications. The full-day conference featured six panels interspersed with networking sessions and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the reinvention of modern media, the future of events & experiences (presented by Snap, Inc.), what's next in influencer marketing (presented by Trend Companies), the effects and applications of AI, affiliate marketing strategies, and the value of brand marketing. To purchase professionally produced recordings of the conference, showcasing all panel discussions from the day for $49.99, click this link here. Reinventing Modern Media Moderator: Brian Strong, Global Head of Communications, Bloomberg Media Panelists: Samantha Barry, Editor-in-Chief, Glamour; Amanda Smith, President, Fairchild Media; Willa Bennett, Editor-in-Chief, Highsnobiety and Simone Oliver, Strategic Advisor & Editor at Large 'Reinventing Modern Media' panel featured industry leaders discussing the dynamic nature of media today. Samantha Barry, Glamour's Editor-in-Chief, emphasized the universality of good content, noting, “Sometimes, as a brand, we can go down a rabbit hole of ‘this is a Gen Z thing,’ or ‘this is only for millennial women,’ etc. Oftentimes, good content will reach them all, regardless of generation.” Amanda Smith, President of Fairchild Media, highlighted the importance of brand clarity, stating, “I think we're all being rewarded for having total clarity on who we are and what defines our brand IP. The more we can articulate that in the marketplace, the better off we’ll be.” Willa Bennett, Highsnobiety's Editor-in-Chief, emphasized the value of long-term content investment, saying, “If you invest long term, the traffic will come.” Simone Oliver, Strategic Advisor & Editor at Large, discussed the shift in content engagement and distribution, noting, “Engagement has been the clear winner in terms of how people engage with your content and what you're producing. You want people to see what you make, you want the message to get out there, but distribution has changed.” She also highlighted the evolving nature of content discovery, adding, “Discovery has a different face now.” The Future of Events & Experiences Moderator: Jed Weinstein, Founder & CEO, Rise & Set Panelists: Bronson Van Wyck, Founder, Workshop and DIO; Rachel Racusen, Senior Director of Corporate Communications and Public Affairs, Snap Inc. and Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The 'Future of Events & Experiences' panel explored immersive experiences and media's evolving landscape. Bronson Van Wyck, Founder of Workshop and DIO, emphasized holistic experiences, stating, “You want to give someone an opportunity to return to the womb where every aspect of their needs, physical and emotional, are being taken care of.” Rachel Racusen, Senior Director of Corporate Communications and Public Affairs at Snap Inc., highlighted quality over quantity in media, noting, “If you have an amazing New York Times story that is meant to reach a certain audience and that's the only story you get on something, that could provide a lot more value than twenty stories.” Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships at Walmart, discussed the intangible nature of creating memories, noting, “We are fundamentally in the business of making memories. And that's hard to measure.” Rand also emphasized using technology to foster community and connection, stating, “Tech needs to be leveraged as a tool to help further enable community, to help further enable connection.” She cautioned against expecting every experience to achieve all objectives, stating, “When we expect every single experience that we do to boil the ocean of objectives, that's not going to get us so far.” What's Next in Influencer Marketing? Moderator: Faye Halligan, Director of Talent Relations, Trend Companies Panelists: Ted Raad, Founder & CEO, Trend Companies; Anna Kai, Content Creator, @itsmaybeboth; Nena Evans, Content Creator, @nenaevans and Emily Fauver, Content Creator, @emily.fauver The 'What's Next in Influencer Marketing?' panel delved into the evolving influencer landscape. Ted Raad, Founder & CEO of Trend Companies, stressed the importance of creators remaining authentic to their audience, noting, “The most important thing... is that they are saying who they are to their audience, and the audience will matter more than any campaign.” He also highlighted creators' influence on both their audience and fellow creators. Emily Fauver, Content Creator, mentioned the continuous innovation in content creation on established platforms, saying, “The fact that we're still coming up with new ways to create content on platforms that have been around for a while, I think it’s just getting started.” Anna Kai, Content Creator, expressed confidence in the enduring nature of social media platforms, stating, “Social media is gonna be around forever whether it's TikTok or MikMok, so we'll figure it out.” Nena Evans, Content Creator, discussed the uncertainty of future content sharing platforms, stating, “At the end of the day, the value that we're creating, it has to be shared somewhere. It might not be TikTok, it might not be Instagram, it might be an unknown. We really don't know.” She emphasized the current importance of relatability and authenticity in connecting creators with their audiences. AI’s Effect on Marcomms Moderated by Samyutha Reddy, Head of Corporate Marketing, Jasper AI Panelists: Paul Miser, EVP, Group Director, HOW (a 5W Agency); Aaron Kwittken, Founder and CEO, PRophet and CEO, Stagwell Marketing Cloud, Comms Tech Unit and Alexia Adana, VP, Director of Creative Technology, Edelman The panel on "AI’s Effect on Marcomms" delved into how artificial intelligence is reshaping marketing and communications strategies. Paul Miser, EVP, Group Director at HOW, highlighted that AI complements human roles, enabling faster validation of insights and ideation. He emphasized, “[AI] is not going to replace your role, but it allows you to validate insights faster, it allows you to ideate faster, it gives you analytical models that are faster.” Miser also stressed the importance for agencies to understand AI's role in enhancing relationships and expediting validation processes. Aaron Kwittken, Founder and CEO of PRophet, urged professionals to embrace a mindset of becoming communications engineers. He discussed the significance of predictive AI, stating, “Anytime people talk about AI, they think about generative. But predictive AI will be most potent, consequential and revolutionary for comms pros." Alexia Adana, VP, Director of Creative Technology at Edelman, emphasized the need to become proficient with AI tools, stating, “On an individual level, it's getting comfortable with having a back and forth with AI tools in a way that's going to help you approach problems and your goals in a far more efficient way than if you were just solely relying on your individual brain.” Elevating Affiliate Marketing Strategies Moderator: Jeremiah Corley, Affiliate Director, Dreamday Panelists: Teresa Grammatke, Senior Director, eAccountable; Taylor Kendrick, Senior Manager, Channel Partnerships, impact.com; Jacqueline Goldstein, Vice President, Commerce, NY Post and Leilani Han, Executive Director, Commerce, The New York Times Wirecutter The "Elevating Affiliate Marketing Strategies" panel offered dynamic insights to supercharge affiliate approaches. Teresa Grammatke of eAccountable highlighted a shifting audience perspective, noting, “The audience has changed and people assume that you're getting the money now. So it's not as big of a deal for the audience to know that they're earning off of it.” Taylor Kendrick from impact.com emphasized the critical need for proactive affiliate engagement, stating, “You have to be diligent with following up with all these affiliates, just make sure you continue and continue to reach out to them.” Jacqueline Goldstein of NY Post discussed the pivotal role of offering competitive benefits to affiliates, like free fast shipping. Leilani Han of The New York Times Wirecutter emphasized the strategic importance of commerce content publishers, stating, “For the performance PR professionals, commerce content publishers don't just represent a number in the tally of coverage you garner, now we are also adding value to your clients’ bottom line.” Han also stressed the vital nature of nurturing affiliate partnerships, noting, “An affiliate link isn't a spigot of revenue where you just put up an affiliate link and turn it on. It's a constant feedback loop, it’s important to be constantly nurturing the partnerships.” Is 2024 the Year of Brand Marketing? Moderator: Celia Jones, Chief Marketing Officer, FINN Partners Panelists: Ana Andjelic, Chief Brand Officer, Ex Esprit, Banana Republic; Colin Kavanagh, Chief Marketing Officer, Pernod Ricard; Samina Virk, North America CEO, Vestiaire Collective and Crystal Vinisse, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotels Corporation The highly anticipated panel, 'Is 2024 the Year of Brand Marketing?' delved into the evolving landscape of brand marketing, with experts providing insights into the strategies and approaches that will define the year ahead. Ana Andjelic, Chief Brand Officer at Ex Esprit and Banana Republic, characterized brand marketing as a strategy of cultural influence, advocating for continuous engagement with culture and creativity. Samina Virk, North America CEO at Vestiaire Collective, preferred the term "brand growth," emphasizing the interconnectedness of brand marketing with overall business growth. She stressed the importance of understanding the customer to create authentic brand moments, stating, “Focus on who your customer or your client is. Because I think that will help answer which moments you speak about and marry that with what is authentic.” Crystal Vinisse, Vice President - Global Brand Leader at Hyatt Hotels Corporation, underscored the experience-driven nature of today's economy, noting that brands must deliver on their promises to maintain customer trust. She remarked, “We are still very much in an experience-driven economy. So that means, while I might have an emotional connection to your brand, there's less forgiveness and grace if I have an experience that isn't what you marketed to me.” Colin Kavanagh, Chief Marketing Officer at Pernod Ricard, emphasized the importance of authenticity in brand messaging, stating, “You have to be authentic. That's the key thing for me – and you have to stay true to that.” The Future Focus Conference provided attendees with invaluable insights about the latest trends and future predictions for the marketing communications industry. The networking breaks throughout the day were embraced by the audience, which included representatives from brands like Sephora, Bumble, Fritz Hansen, Hilton Hotels, Brunello Cucinelli, Turkish Airlines, Match Group, Pernod Ricard, J. Crew, Leading Hotels of the World and Campari Group, and agency leaders from M&C Saatchi, Weber Shandwick, BPCM, Magrino, H&S, Finn Partners, 5W, Derris, Quinn, Day One Agency, KWT Global, Karla Otto and LaForce. The summit culminated with guests gathering in SECOND’s bar area for the cocktail hour, enjoying cocktails by Redemption Whiskey, Gray Whale Gin, Cantera Negra Reposado Tequila, and Josh Cellars Wines. Photos: Link HERE (credit: Adele Makulova) ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. Contact Details The PR Net Sara Sturges +1 646-934-4631 ssturges@theprnet.com Company Website https://theprnet.com/

April 25, 2024 11:37 AM Eastern Daylight Time

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Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising

Locality

Locality, the industry’s preeminent local video solutions provider, today announces the appointment of Jeremy Fass as the company’s VP of Addressable & Programmatic Advertising. In this newly minted role, Fass will focus on leveraging technology, data, and Locality’s direct access to the industry’s highest quality CTV inventory to help marketers address qualified local audiences at scale through expanded programmatic channels. Moreover, Fass will play a critical role in helping publishers connect to premium demand outside their core national advertising sales focus. Fass brings more than 15 years of experience in building audience-based marketplaces, solutions, and businesses for sell-side platforms and media companies alike to his new role. He will report directly to Steven DeMain, EVP of Sales at Locality. Fass joins Locality from The Arena Group, where he was Senior Vice President, Head of Digital Advertising Revenue and led digital ad revenue and sales, account management, programmatic partnerships, and yield strategy. Prior to The Arena Group, Fass held extended leadership positions at publishing businesses such as Head of Programmatic Revenue and Addressable Advertising at New York Media, and Executive Director of enterprise partnerships at Condé Nast. He spent the initial chapters of his career developing supply side businesses at industry leaders such as Meta and PubMatic, in the early days of exchange-based ad-monetization and consulted media owners on tools and platforms that enabled maximum distribution and monetization of their media assets. “Jeremy’s arrival marks a pivotal moment for Locality,” said Steven DeMain. “His extensive experience in the digital advertising industry brings value to Locality as it continues to solidify itself in the industry as a trusted source to help marketers and publishers expand their local reach through premium inventory.” “I’m thrilled to join Locality on its journey to unlocking the full potential of local TV advertising,” said Fass. “Locality is committed to being a trusted partner for advertisers, marketers, and publishers, and I’m incredibly excited to share my industry expertise with this team to guide clients to efficiently, and strategically, reach audiences in premium environments.” About Locality Locality is the industry’s preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. Contact Details Kite Hill PR for Locality +1 973-722-7881 julia@kitehillpr.com

April 25, 2024 10:00 AM Eastern Daylight Time

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Adobe's New Acrobat AI Assistant

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 18, 2024 07:00 AM Eastern Daylight Time

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Comtex Launches Omnia: A Cutting-Edge News API Platform leveraging NLP and AI

Comtex

Comtex News Network, Inc (Comtex), a leading provider of news aggregation and distribution services to top firms in financial services, news publishing, syndication, and analytics, proudly announces the launch of its innovative API platform, Omnia. Omnia is a state-of-the-art API platform designed to revolutionize the way businesses access and utilize news content. Omnia empowers users with instant access to real-time streaming news, AI-generated article summaries, enhanced tagging and categorization based on NLP, advanced filtering, and access to an extensive catalog of curated news sources. Key Features of Omnia Include: Real-time Streaming News: Omnia provides real-time streaming news via websockets push and REST API for seamless integration into existing systems. Enhanced Tagging and Categorization: Leveraging AI and proprietary NLP-based algorithms, Omnia offers enhanced tagging and categorization of content, including press releases, earnings releases, product categories, and more. AI-Generated Article Summaries: Omnia utilizes AI to generate concise and searchable article summaries, enabling users to quickly grasp an article before reading it. Advanced Filtering: Omnia's advanced filtering capabilities allow users to customize their news feeds based on specific criteria, ensuring they receive only the most relevant content. Access to an extensive collection of curated, high-quality sources used by top companies in financial services, analytics, research and a broad range of industries. Omnia is designed for rapid integration and serves a variety of use cases, including training of LLMs, financial platforms, asset management, trading, academic research, legal research, market research, and much more. Commenting on the launch, Comtex CEO Kan Devnani said, "We are pleased to bring a flexible, state-of-the-art news platform with access to curated, premium news sources to market. Omnia is an extendable platform, combining AI with our rich experience applying NLP to news content. This will allow clients to derive more intelligence and insights from the news content we offer and help clients curate and identify the content most relevant to them. Comtex will use Omnia to deliver evolving analytics and insight to its users." Access to Omnia can be trialed by visiting https://www.comtex.com/api. Comtex encourages users to explore its features and capabilities. To learn more about Omnia and request a demo, please contact sales@comtex.com or visit https://www.comtex.com/api. About Comtex News Network, Inc (Comtex): Comtex News Network Inc (Comtex) is a leading provider of news aggregation services to top firms in financial services, news publishing, syndication, and analytics. With a wealth of experience and expertise, Comtex delivers comprehensive news solutions that empower businesses to make informed decisions and stay ahead of the competition. Comtex also offers syndication services to content providers and platforms to generate traffic to online content. Contact Details Comtex News Network Media Relations sales@comtex.com

April 12, 2024 02:01 PM Eastern Daylight Time

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Select Sector SPDR ETFs: A Strategic Approach to Precision Investing and Customized Portfolios

Select Sector SPDR

In the dynamic world of investing, Exchange-Traded Funds ( ETFs ) have proved to be a powerful tool for investors seeking diversification, flexibility, and potentially a more sector-driven approach. Select Sector SPDR ETFs offer a focused approach to sector investing, enabling investors to specifically target sectors within the broader market. This method of investment strategy is designed to arm investors with greater control and flexibility over their portfolios. Select Sector SPDR ETFs segment the S&P 500 into 11 investable sectors, covering all broad market segments. They provide access to various industries, allowing investors to craft a diversified portfolio that aligns with their unique investment goals. This approach presents an excellent opportunity for both individual and institutional investors to effectively navigate the financial markets. Each ETF comprises well-known, large-cap companies from the S&P 500, ensuring broad exposure and diversification. The transparent nature of ETFs allows for daily disclosure of portfolio holdings and weightings, providing investors with visibility into their investments. The full lineup of Select Sector SPDR ETFs includes: Communication Services Select Sector SPDR Fund (XLC) Consumer Discretionary Select Sector SPDR Fund (XLY) Consumer Staples Select Sector SPDR Fund (XLP) Energy Select Sector SPDR Fund (XLE) Financials Select Sector SPDR Fund (XLF) Health Care Select Sector SPDR Fund (XLV) Industrials Select Sector SPDR Fund (XLI) Materials Select Sector SPDR Fund (XLB) Real Estate Select Sector SPDR Fund (XLRE) Technology Select Sector SPDR Fund (XLK) Utilities Select Sector SPDR Fund (XLU) These ETFs provide flexible, transparent, and low-cost investment options to both retail and institutional investors. The flexibility offered by these ETFs empowers investors to make strategic adjustments in their portfolios as market conditions change. This flexibility, combined with the transparency of daily disclosure of portfolio holdings, allows investors to always be aware of where their money is invested. Select Sector SPDR ETFs offer a unique opportunity to invest in various sectors with precision and flexibility. They provide a simplified approach to sector investing, allowing investors to customize their portfolios to meet their specific investment objectives. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007439 EXP 5/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

April 12, 2024 05:00 AM Eastern Daylight Time

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Shareholder Group and Gender Ideology Opponent to Press Disney on Discrimination at Company’s Annual Meeting

NLPC

National Legal and Policy Center, an investor in The Walt Disney Company, and healthcare accountability group Do No Harm, will present a shareholder proposal at the iconic media and entertainment corporation’s annual meeting on April 3. The measure asks the company to investigate its discriminatory pay and benefits policies – specifically addressing where employees affected by gender-switching advocacy have been psychologically or medically harmed, without providing remedial care – and reporting to shareholders why such compensation gaps exist at an allegedly tolerant company. Speaking at the Disney meeting in support of the proposal will be Chloe Cole, patient advocate for Do No Harm, who has testified before legislative bodies nationwide in opposition to gender ideology and its destructive health consequences. Ms. Cole will address the company’s board of directors, including beleaguered CEO Robert Iger, and tell her story about her difficulties in finding medical care and insurance coverage in her efforts to “de-transition,” after trying earlier in her life to switch from the biological sex she was born with. Ahead of the Disney meeting, NLPC released a one-minute video to highlight the shareholder proposal. The corporate and government watchdog also filed a white paper with the Securities and Exchange Commission earlier this month to more fully explain the necessity for the company to investigate its discriminatory policies. “Disney has been so proud about its 100-percent score on the Corporate Equality Index, designed by the pro-LGBTQIA+ Human Rights Campaign, which requires companies to cover sex change treatments in their health insurance offerings,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Now we call upon Mr. Iger to lead the way for Corporate America to provide equal care for those who have suffered physical harm as a result, and who want bodily restoration. Besides the damage they have suffered, they are also discriminated against.” As NLPC points out in its shareholder proposal, the Equal Employment Opportunity Commission considers failure to provide equivalent pay and benefits based on categories including “gender identity” and “sexual orientation” as discriminatory. Even the Securities and Exchange Commission agreed with NLPC that de-transitioning individuals fit under such classifications when considering unfairness in corporate compensation practices. In its opposition statement (p. 104 at link) to the proposal, Disney alleges that NLPC is just trying to “generate attention” with a “narrow focus…to advance a limited agenda.” “Disney acts as if people like me don’t exist,” said Chloe Cole. “I intend to make sure the board and Mr. Iger hear that the company’s irrational gender ideology policies are actually destructive, and that I am a victim of policies like it. De-transitioners like me are not going away. With the numbers of LGBTQIA+ workers at the company who have sought ill-advised sex changes, you can bet that litigation over deception, and discriminatory benefits policies, won’t be far behind.” You can read NLPC’s shareholder proposal at its website. Learn more about Do No Harm at its website. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

April 01, 2024 01:15 PM Eastern Daylight Time

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BlackRock Indecisive About Ethereum ETF, Solana Staking Overview, Bullish KangaMoon (KANG) Reaches New Milestone

Kangamoon

Amidst the bullish sentiment surrounding KangaMoon, notable developments in the cryptocurrency market have sparked further intrigue. BlackRock, a leading global asset manager, is contemplating a reassessment of its digital asset strategy, particularly regarding the potential introduction of an Ethereum (ETH) Exchange-Traded Fund (ETF). Additionally, Solana (SOL) emerges as a contender in terms of economic security, with its staking ecosystem steadily approaching Ethereum's stature. KangaMoon (KANG): Bullish Altcoin Keeps Making Waves KangaMoon (KANG) has experienced an impressive surge of 180% since the commencement of its presale, reaching its current price of $0.014 in Stage 4. Early backers are celebrating substantial returns on their investment, with crypto analysts anticipating further gains in the near future. Projections suggest a potential 100x increase, potentially propelling the price of the KANG altcoin to $1, signaling significant growth on the horizon. What sets the KangaMoon project apart is its innovative approach, diverging from conventional meme coins by integrating community engagement and Play to Earn (P2E) mechanics. The project prioritizes its community, offering various opportunities for users to earn KANG tokens through social media challenges and active involvement in shaping its development trajectory. This distinctive SocialFi strategy cultivates a robust sense of ownership among participants and drives sustainable expansion. As outlined in KangaMoon's road map, the project is slated to list its KANG token in Q2 2024. For investors seeking promising crypto assets, this presents an opportune moment to consider joining the KangaMoon project before its official launch. By embracing KangaMoon early on, investors can position themselves to potentially capitalize on its anticipated growth trajectory. BlackRock Contemplates Reassessment of Ethereum (ETH) Exchange-Traded Fund (ETF) in Response to Client Preferences BlackRock, the leading global asset manager, is deliberating whether to proceed with its application for an Ethereum ETF. This reassessment follows the successful introduction of its Bitcoin ETF earlier in 2024. During the Bitcoin Investor Day conference in New York, Robert Mitchnick, BlackRock's digital assets head, emphasized the firm's clients' keen interest in Bitcoin. Mitchnick highlighted that compared to Bitcoin, there is considerably less demand for Ethereum and other cryptocurrencies. These observations suggest a potential shift in BlackRock's digital asset strategy, with Ethereum appearing less favored. Despite internal discussions about the Ethereum ETF, a definitive decision regarding the application has yet to be made by BlackRock. Solana (SOL) Economic Security and Staking Overview With a combined staking value now standing at $70 billion, Solana (SOL) is steadily approaching Ethereum (ETH) in terms of economic security. Nevertheless, Solana's staking ecosystem exhibits significant concentration, with a substantial portion of locked SOL attributed to the Solana Foundation or affiliated venture capital entities. Despite the apparent surge in staked Solana (SOL), it's important to recognize that the supply dynamics, notably the daily inflation of $20 million for stakers, add complexity to interpreting staking as a metric of economic security for ordinary holders. Analysts are deliberating on potential support levels for Solana (SOL) amidst ongoing market fluctuations. While some suggest that support levels at $106.9 and $128.8 may be revisited in the event of Bitcoin dropping below the $60,000 threshold, indicators do not strongly indicate an imminent deep retracement. Conclusion In conclusion, the cryptocurrency market continues to witness dynamic shifts and noteworthy developments, with KangaMoon (KANG) leading the charge in the altcoin market with its remarkable surge and innovative approach. As investors eagerly anticipate the listing of KANG tokens in Q2 2024, the project's emphasis on community engagement and sustainable growth positions it as a compelling investment opportunity. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://Kangamoon.com/ Join Our Telegram Community: https://t.me/Kangamoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Disclaimer: The following disclaimer is important to read and understand before engaging with Kangamoon, a play-to-earn meme coin. By accessing or participating in any activities related to Kangamoon, you acknowledge and accept the terms outlined below: 1 No Financial Advice: This whitepaper and any associated content do not constitute financial advice, investment recommendations, or solicitation to purchase Kangamoon tokens. The information provided is for informational purposes only. It is your responsibility to conduct thorough research and seek professional advice before making any financial decisions. 2 Volatility and Risks: Cryptocurrencies, including Kangamoon, are volatile and subject to significant price fluctuations. Investing in or holding Kangamoon tokens involves substantial risks, including the possibility of total loss. Past performance is not indicative of future results. 3 Regulatory Compliance: The regulatory environment surrounding cryptocurrencies is evolving and varies across jurisdictions. It is your responsibility to ensure compliance with applicable laws and regulations in your country or region before engaging with Kangamoon. 4 Uncertain Market: The market for meme coins and play-to-earn platforms is highly speculative and subject to rapid changes. There is no guarantee of market demand, liquidity, or utility for Kangamoon tokens. Token values may fluctuate drastically and may not reflect the intrinsic value of the project. By continuing to engage with Kangamoon, you acknowledge and accept the risks and limitations outlined in this disclaimer. You should only participate if you fully understand and are willing to assume these risks. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

April 01, 2024 07:38 AM Central Daylight Time

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Adin Avertising Technology Announces AI-Based Approach to Digital Media Planning - Adin.Ai

Spark Metro PR

In an era marked by challenges in transparency and efficiency, Adin.Ai disrupts the traditional media planning sector by emerging as a beacon of innovation, transforming the landscape of media planning through its AI-based advertising intelligence platform. With unparalleled precision and strategy, Adin.Ai revolutionizes planning processes across TV and digital platforms. The Visionary Team Behind Adin.Ai's Success At the helm of Adin.Ai's ground-breaking platform is an esteemed team of industry pioneers, led by the renowned entrepreneur Serhat Gurcu, a five-time honoree on the Fortune 40 Under 40 list. Partnering with Gurcu is Prof. Altan Cakır, a luminary in data science and artificial intelligence. Together with other esteemed founding partners, including visionary 2 CTOs, a PhD holder, a rising star female co-founder in media, and another female co-founder who is one of the Fast Company Female Founders for 3 years in a row, Adin.Ai stands poised at the forefront of the industry. Innovative Technology Drives Enhanced Transparency Adin.Ai's integration of AI and blockchain technology ensures an unprecedented level of transactional transparency. Through Adin.trust, each transaction is securely recorded, instilling advertisers with the confidence needed to invest in their media planning strategies. Industry Recognition and Collaborative Ventures Fast Company's recognition of Adin.Ai on both its Most Innovative Companies and Startup 100 lists underscores the company's impact. Additionally, AWS lauds Adin.Ai's proactive adoption of emerging cloud and AI technologies, particularly its utilization of generative AI, a testament to Adin.Ai's commitment to staying at the forefront of technological advancements. The collaboration between Adin.Ai and AWS engineers has resulted in a unique amalgamation of different AWS modules, harmoniously working together to enhance Adin.Ai's capabilities. With AWS's validation of its technology and an upcoming collaboration with KPMG, Adin.Ai is primed to further its influence on global media transparency. Stellar Financial Performance Foreshadows Success In its Proof of Concept (POC) year, Adin.Ai generated an impressive revenue of 300K USD, setting a robust foundation for its future endeavors. Subsequently, in its first official year, the company achieved an Annual Recurring Revenue (ARR) of 2.4M USD, alongside a Monthly Recurring Revenue (MRR) of 200K USD. Notably, 70% of this revenue was generated in Turkey, a testament to Adin.Ai's resilience amid currency fluctuations. Additionally, the company reported 11 M USD Billings in its first year, indicating strong growth and market demand for its innovative solutions. Explosive Growth in Competitive Markets Adin.Ai's strategic focus on expansion across Europe and the UK has yielded exceptional results, with a staggering 700% growth compared to the previous year. This exponential growth underscores Adin.Ai's strong business model and the burgeoning demand for innovative AI solutions in media planning. Rapid Expansion and Global Ambitions With its remarkable revenue achievements and unprecedented growth rate, Adin.Ai is poised to emerge as the preeminent interface for advertisers worldwide. The company's sights are set on further expansion and solidifying its status as a USA-established company, with Istanbul serving as the operational hub for the Europe, UK, and EMEA region, and London as the headquarters for Europe. This strategic positioning, coupled with global acclaim, sets new benchmarks for excellence in the industry. Adin.Ai is strategically positioned to shape the future of advertising, where AI-based decisions redefine the landscape. Client Success Stories Adin.Ai's transformative impact is evident through the success stories of its clients. A FINTECH company from Spain achieved a remarkable 30% reduction in Cost Per Acquisition, while the largest private bank in Turkey witnessed a substantial 70% increase in Viewability. Additionally, a fashion company from the UK experienced a significant 64% boost in Return on Ad Spend (ROAS), and a gaming company from the Netherlands successfully mitigated display ad fraud by 52%. These results underscore Adin.Ai's commitment to driving tangible outcomes for its clients across diverse industries. Adin.Ai as the AI-Based Digital Advertising Platform for Enterprise Advertisers: Maximize Ad Return up to 5X; Minimize Effort up to 100X. With Adin.Ai, advertisers gain access to a cutting-edge platform that maximizes ad returns up to 5 times while minimizing effort up to 100 times. Our revolutionary AI-driven approach to digital media planning empowers advertisers to achieve unparalleled success in their campaigns. For further insights into Adin.Ai's journey and services, visit www.adin.ai Founders of the Company: Serhat Gürcü: LinkedIn Profile Prof. Altan Çakır: LinkedIn Profile Selin Ergin: LinkedIn Profile Halil Faruk Deniz: LinkedIn Profile Özgün Akın: LinkedIn Profile Seden Gürcü: LinkedIn Profile SOURCE: Adin.Ai Contact Details Adin.ai Seden Gurcu +90 533 476 96 49 Seden@adin.ai Company Website https://adin.ai/

March 26, 2024 11:08 AM Eastern Daylight Time

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Consumer Edge Expands Global Consumer Spending Data Coverage with CE Vision EUR

Consumer Edge

Consumer Edge (CE), the leading provider of global consumer data-driven insights, has expanded its data coverage in CE Vision to include European consumer transaction data for Spain, Germany, Italy, France, and Austria. This new data set, CE Vision EUR, expands the company’s coverage beyond the US and UK to five new countries, encompassing consumer transaction data such as credit, debit, direct debit, and direct transfer data covering 4.4K+ brands. “With CE Vision EUR, businesses can now track market share globally and conduct comparative analyses of market trends across both the US and Europe. Our expanded data set provides businesses with a more comprehensive understanding of consumer behavior and allows them to make more targeted responses to changes in dynamics,” said Bill Pecoriello, CEO of Consumer Edge. "The inclusion of European data in CE Vision marks a significant milestone for our organization, bolstering our continuous endeavor to provide world-class, actionable consumer insights.” CE Vision EUR datasets allow users to: Track market share globally across US and Europe: Monitor global market trends to better understand consumer behavior and make strategic adjustments. Expand competitive analysis capabilities across geographies: Enhance competitive analysis to better grasp competitors' strengths and weaknesses across regions, enabling stronger defense strategies and proactive tactics. Analyze and Monitor global market trends: Blend US, UK, and EU data for comprehensive global market insights, empowering strategic business decisions. CE Vision EUR is available in machine-readable file delivery for easy integration into existing tools. To learn more about CE Vision EUR, or to request a free trial, click here. About Consumer Edge Consumer Edge (CE) provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CE’s unique capabilities allow for actionable insights driven by near real-time market intelligence and benchmarking at the brand, sub-industry and industry levels. For more information visit consumer-edge.com. Contact Details Kite Hill PR for Consumer Edge +1 724-787-1565 ConsumerEdge@kitehillpr.com Company Website https://consumer-edge.com/

March 26, 2024 09:00 AM Eastern Daylight Time

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