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How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

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Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

Avenue Z

Heading into the crucial Q4 holiday retail season, Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations amplify Avenue Z’s cutting-edge approach, highlighting its role as an official TikTok Shops Agency Partner and Shopify Plus Partner, delivering unmatched benefits to shoppers, creators, and brands. Avenue Z, a leader in social commerce, is renowned for its ability to drive influence across all channels, where Shopify’s e-commerce platform and TikTok Shops’ affiliate and influencer marketing abilities are a critical part. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce” said David Corchado, Chief Strategy Officer at Avenue Z, and Head of Channel Partnerships. “They continue to innovate store functionality and enhance the on-platform shopper experience. Now with the prioritization of TikTok Live content, any DTC / B2C brand heading into the holiday retail season must have these two pieces in their e-commerce ecosystem, or they’ll miss the mark on Q4 performance.” This partnership provides direct access to TikTok Shop expertise, along with insights from Shopify and Shopify Plus experts, all designed to optimize the shopping experience, boost revenue, and enhance brand reputation. Avenue Z will also be working with brands on TikTok to stream “LIVE” content allowing viewers and creators to interact in real-time. Easy Access to TikTok Shop Expertise for Brands With over 150 million monthly active users in the US, TikTok is revolutionizing social commerce. Avenue Z’s status as a preferred TikTok Shops Partner (TSP) allows brands to tap into platform expertise and support to leverage viral marketing trends, transforming product discovery into instant purchasing decisions. This collaboration enables brands to easily engage with TikTok’s dynamic audience through Avenue Z’s expertise and creator network, leveraging real-time analytics and advanced tools to maximize sales and brand presence. “Affiliate and influencer marketing have evolved and merged into a highly effective strategy for performance marketing,” said Jonathan Snow, Chief Innovation Officer at Avenue Z, in a recent Fast Company article. “Brands can make the most of this by engaging a large number of affiliates and offering attractive commissions, all through the TikTok Shop platform. Paired with our platform expertise, social commerce will be a critically important revenue generating channel for brands in Q4.” Shopify Expertise for eCommerce Brands As a Shopify Plus Partner, Avenue Z helps brands optimize their digital storefronts and expand their reach, driving growth in a competitive marketplace. With Shopify, brands can manage and grow their online presence across multiple channels, ensuring a seamless shopping experience that meets the evolving preferences of today’s consumers. “This is why our Shopify Plus Partner status is so important, we’re able to bring the best in e-commerce to our clients,” said Snow. “Shopify has the world’s highest converting checkout experience, augmented by Shop Pay which expedites the payment process and offers consumers rewards and cashback. Thanks to this, Shopify Payments represents a staggering 61% of Shopify’s GMV, which climbed $2B in Q2 2024 (YoY), and was able to do so despite unfavorable consumer market conditions. When the tide turns and we enter a stronger consumer market in the near future, just imagine what Shopify’s growth will accelerate to.” Snow’s outlook for DTC/B2C brand performance in Q4 2024 remains strong, but only when best-in-class e-commerce tools and talent align, as is the case with Avenue Z’s Shopify Plus Partnership. Biggest Brand Benefits: Driving Revenue, Elevating Reputation As Avenue Z continues to pioneer advancements in social commerce, the strategic partnerships with TikTok Shops and Shopify mark a significant milestone. “Channels like this - TikTok and Shopify - are critical avenues for driving influence today, for brands looking to elevate reputation or increase revenue,” said Jeffrey Herzog, Founder, Chairman, and CEO of Avenue Z. “They are top performers in our channel network, excelling at driving commerce, connections, and conversions for our clients. We will undoubtedly expand in this area by adding more channels and expertise in the coming months." These partnerships highlight Avenue Z's continuous effort to stay at the forefront of innovation, ensuring that their clients can leverage the latest technological advancements to captivate and engage audiences across all channels. About TikTok Shop & TikTok Shop Partners (TSPs): TikTok Shops is a completely personalized and fully integrated commerce solution, where sellers can authentically connect with creators and communities to drive meaningful shopping experiences. Their network of experienced TikTok Shop Partners (TSPs) offer a range of services to sellers, enabling them to scale business on TikTok Shop effectively. About Shopify & Shopify Plus Partners: Shopify is the #1 complete commerce platform that lets anyone start, manage, and grow an e-commerce business. By bundling commerce activities into a single platform, business owners can sell in multiple places, across multiple channels, and integrate features and functionality that shape the future of commerce. Shopify Partners make up a diverse ecosystem across all segments of ecommerce, helping brands to innovate and implement faster. About Avenue Z: Avenue Z is a media and technology company breaking traditional boundaries between digital marketing, advertising and strategic communications. Our unique combination of smart media and smart content, informed by data science, has proven to increase a brand’s revenue and elevate its reputation. From the Wall Street Journal to TikTok, PR to social and search, our approach yields outcomes in commerce, connections, and conversion across all channels. With experts based in Miami, New York, and Orlando, serving a global roster of category leading brands - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com

August 20, 2024 08:15 AM Eastern Daylight Time

Open Letter Demands ‘Newsroom Reset’, Pushes for Adoption of Pro-Democracy Election Coverage Guidelines

Media and Democracy Project

Today, the Media and Democracy Project (MAD), along with 3,258 individuals, sent an open letter to executives, publishers, and union leaders of major media organizations urging them to adopt pro-democracy election coverage guidelines ( PDF ) that center fact-based reporting, push back against election lies, and uplift voting. MAD’s proposed guidelines respectfully request newsrooms switch their focus from polls and drama to candidates’ policies, past-governance, and behavior. “It’s time that newsrooms start to cover elections like they matter more than sports scores,” said Brian Hansbury, cofounder of MAD. “Our democratic institutions are under attack and it’s incumbent on newsrooms to recalibrate their political coverage to adopt and adhere to practices that are pro-truth, pro-voting, and pro-democracy.” MAD’s guidelines contain 18 recommendations organized into three categories—a focus on substantive issues coverage, extensive reporting on threats to democracy, and protecting Americans against the spread of disinformation. The guidelines provide specific actions reporters and editors can take to ensure practices that help voters make informed decisions at the ballot box. They include: Prioritize substantive coverage of the issues that matter to voters' lives; Make headlines accurate and informative, not clickbait; Stop making predictions and pushing polls at the expense of issue coverage; Celebrate and uplift election workers, voters, and the election process; Don’t set aside moral judgment when covering obvious lies and bigotry; Hold politicians to account for their positions, statements, and behavior, as well as those of their party’s leader; Expose candidates who foment political violence. The open letter emphasizes how crucial it is for voters to understand what’s at stake in November and the damaging impact that election lies have already had on our democracy. For instance, lies about the 2020 election have caused a spike in death threats for election officials and poll workers, making it difficult to recruit and retain them. Half of all female state legislators are considering leaving public office due to increased intimidation. Meanwhile, Trump allies are preparing plans like Project 2025, which would harm millions of Americans and cripple our democratic system. With 3,258 signatures and counting, the letter includes signatories such as Ruth Ben-Ghiat, NYU Professor of History and author of Strongmen: Mussolini to the Present and the Lucid newsletter, who stated, "It's never been more important for news organizations to analyze the threats to U.S. democracy in clear and precise terms. Americans deserve to know the scale and nature of the challenges we face this November and beyond." The rights and freedoms that Americans cherish are at risk. As an essential pillar of democracy, journalists and the news media have a moral responsibility to inform Americans about anti-democratic extremist movements. Another signatory, Mark Jacob, former Chicago Tribune editor and author of the Stop the Presses newsletter, said, “The news media know it's their job to warn people when a hurricane is bearing down on them. But when a fascist assault on our democracy is bearing down on them, the media sometimes think it would be biased to warn people about it. That has to change before it's too late.” It’s more important than ever for journalists, editors, and their publishers to step up and put the public before profit, democracy before tyranny, and truth before lies. "Democracy is at stake–and as the open letter so powerfully demands, we need our news media to step up and be responsible,” said Norm Ornstein, political scientist and Senior Fellow Emeritus at the American Enterprise Institute. To learn more about this effort advocating for pro-democracy election coverage, and see who else signed the open letter visit MAD’s website. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

August 12, 2024 09:00 AM Eastern Daylight Time

NAVEX to Demystify IT Risk Communication at ISACA GRC Conference

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, will deliver a key session at the upcoming ISACA Governance, Risk, and Control (GRC) Conference in Austin, Texas, August 12-14, 2024. The session, " Getting Our Wires Crossed: How to Speak IT Risk as a Compliance Professional," will be presented by Kyle Martin, Vice President of GRC Solutions at NAVEX, and Robert Clark, Chief Audit and Compliance Officer at Howard University. In an era where cybersecurity threats and regulatory pressures are at an all-time high, the ability to effectively communicate IT risks across organizational silos has become a critical skill for compliance professionals. Attendees can join the session, CS 7–4, on August 13th at 11:00 to gain valuable insights into: Understanding and translating risk and compliance terminology. Evaluating program maturity levels and their organizational implications. Assessing risks and controls across all business facets, including third-party risk management. Crafting compelling IT risk reports for executive teams and board directors. "In today's interconnected business environment, the ability to translate IT risk insights into compelling narratives for CEOs is no longer optional—it's essential," said Kyle Martin. "As a result, this session aims to empower compliance professionals with the tools they need to navigate this critical intersection confidently." The ISACA GRC Conference, now in its 11th year, brings together leading minds in governance, risk management, and control to provide world-class content and practical guidance. NAVEX's participation underscores its commitment to advancing the field of integrated risk and compliance management. For more information about NAVEX's participation in the ISACA GRC Conference 2024 or to schedule an interview with the speakers, please contact Senior Public Relations Manager, Scott Levesque at scott.levesque@navex.com. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

August 06, 2024 08:00 AM Eastern Daylight Time

New Book by Denise Edwards, "On the Call, On the Wall," Available Now

On The Call On The Wall

Denise Edwards, a renowned International Prayer Leader and Intercessor, is set to release her inspiring new book, "On the Call, On the Wall," on August 1st. This compelling publication offers readers an in-depth look into the power of prayer, faith, and divine calling through Denise’s personal experiences and spiritual insights. About the Book: "On the Call, On the Wall" is an exploration of Denise Edwards’ journey as an apostolic intercessor and prayer leader. The book delves into her profound experiences with spiritual warfare, intercessory prayer, and her steadfast commitment to the Great Commission. It is filled with powerful narratives that highlight the impact of a life dedicated to prayer and service. What to Expect: Readers can expect to find heartfelt stories, teachings, and testimonies that reveal the challenges and victories of a life led by faith. The book is designed to encourage and empower individuals to deepen their own spiritual practices and to understand the significant role of intercessory prayer in the Christian faith. Availability: "On the Call, On the Wall" will be available for purchase now on Amazon.com and directly through the official website, www.onthecallonthewall.com. From the Author: "I am thrilled to share 'On the Call, On the Wall' with you all," said Denise Edwards. "This book is a culmination of many years of ministry and prayer, and I hope that it will inspire readers to embrace the power of prayer and to recognize the profound impact it can have on their lives and the lives of others." Order your copy today at www.onthecallonthewall.com Media Contacts: www.GCUPUBLISHING.com www.Pubcowire.com https://theronedwards.com About Denise Edwards: Denise Edwards is an International Prayer Leader, Apostolic Intercessor, Seer, Senior Chaplain, Instructor, Speaker, and Shofar Minister. She is the founder of C.O.M.E. Ministries and has dedicated her life to teaching and leading others in the powerful ministry of prayer. Join us as we celebrate the launch of "On the Call, On the Wall" — a must-read for anyone interested in the transformative power of prayer and the impact of living a faith-filled life. For more information about "On the Call, On the Wall" and to schedule interviews or speaking engagements with Denise Edwards, please visit onthecallonthewall.com or contact team@onthecallonthewall.com / media@gcupublishing.com Contact Details GCU Publishing (.com) William Hodge +1 888-428-0095 media@gcupublishing.com

August 02, 2024 02:06 PM Eastern Daylight Time

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Smithsonian’s National Postal Museum to Open Voting by Mail Exhibition

National Postal Museum

Voting by mail did not start during the Covid-19 pandemic. It began in various forms during the Civil War when soldiers could not get home to vote and it picked up steam again during World War II for the same reason. Mail has been and continues to be a method for providing citizens with access to election information and materials. Today, every state has some form of voting by mail. The National Postal Museum’s exhibition “Voting by Mail: Civil War to Covid-19” explores the significant role of voting by mail in America’s democracy. Over time, legislation for both military and civilian voting using the mail has been shaped by events and politics with provisions added, removed and amended. On view Saturday, Aug. 24, through Feb. 23, 2025, “Voting by Mail” invites visitors to explore the changing logistical and political reasons for the various ways mail has been part of the election process, and how it continues to define where, when and how Americans vote in elections. Early methods for absentee voting that used the mail enabled military members to participate in elections when wartime deployments took them away from their polling precincts. The Civil War and World War II caused many states to temporarily establish or expand absentee voting for significant numbers of voters in the military. Allowances for civilians voting absentee grew in the early 20th century and in 1901 Kansas became the first state to permit voting by mail but limited this to railroad employees traveling for work. Since the 1980s, in addition to in-person voting, some jurisdictions, including eight states and the District of Columbia, have instituted all-mail voting with the automatic distribution of ballots to registered voters. The public health emergency of the Covid-19 pandemic brought about temporary procedures, new laws and debates over using the mail for voting. Objects on display focus on the early history of voting by mail in the U.S. and ways the mail is used in modern elections. A Civil War envelope for mailing soldiers’ votes on a tally sheet enabled deployed military service members to participate in the Ohio state election of 1864. World War II absentee voting materials developed for U.S. Armed Forces, including the design of a blank ballot allowed the government to distribute them before specific candidate names became available, thus accommodating weeks-long mailing time for U.S. forces overseas. Examples of modern election mail including an absentee ballot, an envelope for a mail-in ballot, an official election information guide, and notices announcing elections. “We are excited to present the role of mail in U.S. elections for government representatives serving the American public,” said Elliot Gruber, director of the museum. “The history of mail as an official conduit of election information and election voting materials has long been part of our nation’s history.” The exhibition is supported by public and exhibition programming, as well as educational resources for teachers. A special website makes available the stories, themes and historical artifacts presented in the exhibition. About the Smithsonian's National Postal Museum The National Postal Museum is devoted to presenting the colorful and engaging history of the nation's mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. It is located at 2 Massachusetts Ave. N.E., Washington, D.C., across from Union Station. The museum is currently open Friday through Tuesday, 10 a.m. to 5:30 p.m. For more information about the Smithsonian, call (202) 633-1000. Contact Details Smithsonian National Postal Museum Marty Emery +1 202-431-8963 emerym@si.edu Company Website https://postalmuseum.si.edu/

July 31, 2024 09:26 AM Eastern Daylight Time

BestGrowthStocks.Com Issues Analysis on the Next Beneficiaries of the AI Revolution

SoundHound AI Inc.

NEW YORK, NY / NewsDirect / July 22nd, 2024 / Best Growth Stocks, a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing exclusive ai-assisted research recently issued a comprehensive analysis of SoundHound AI, Inc. a pioneer in advanced voice-enabled AI and conversational intelligence technologies and a comprehensive analysis of the next beneficiaries of the AI revolution. SoundHound AI, Inc. (NASDAQ: SOUN) has garnered significant investor attention following multiple recent announcements that could prove to be significant catalysts for the AI company. Best Growth Stock's full report offers an analysis of SoundHound’s operations, potential upcoming catalysts, growth drivers, financials, share structure, chart, and more. Bonus content “The Next Beneficiaries of the AI Revolution” offers a comprehensive analysis of the next beneficiaries of the AI revolution, which ones stand to benefit near term, and stocks under $15/share to watch within each sector. Access this full analysis and bonus AI report with no obligation: https://bestgrowthstocks.com/soun-analysis/ Access this full analysis and bonus AI report with no obligation: https://bestgrowthstocks.com/soun-analysis/ About SoundHound AI SoundHound AI (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice AI solutions that let businesses offer incredible conversational experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators across automotive, TV, and IoT, and to customer service industries via groundbreaking AI-driven products like Smart Answering, Smart Ordering, and Dynamic Drive Thru, an AI-powered multimodal food ordering solution. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses. About Best Growth Stocks Best Growth Stocks is a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing our exclusive ai-assisted research. BGS is also a financial news provider, focused on giving investors direct access to CEOs of promising, publicly-traded companies, and market experts. Our CEO interviews aim to answer the questions that rest on the minds of current and future shareholders. This is not to be construed as financial advice. Please consult with a licensed financial advisor before making any investment decisions. Media Contact Best Growth Stocks Senior Editor: Steve Macalbry Editor@BestGrowthStocks.com SOURCE: BestGrowthStocks.Com Contact Details Media Source LLC Steve Macalbry +1 989-274-7778 Editor@bestgrowthstocks.com

July 22, 2024 07:00 AM Eastern Daylight Time

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Avenue Z Promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy

Avenue Z

Avenue Z, a media and technology company driving influence for clients across all channels, announces the appointment of Nneka Etoniru as its EVP, Global Brand Strategy. Etoniru brings nearly 15 years of experience in press and communications, helping clients elevate their brand positioning, navigate crises and manage their reputation. She has a track record of delivering successful campaigns and taking companies public from a communications perspective. With this appointment, she will oversee the full breadth of Brand Strategy across Avenue Z and offer strategic counsel to ultimately help clients increase revenue and protect their reputations. "Nneka has consistently demonstrated her ability to excel in high-stakes situations. From our initial strategic discussions, it was evident she would play a pivotal role in Avenue Z's expansion of services that drive influence across channels. During our recent unification, she took the lead in aligning our brand portfolio, and her expertise in Crisis Communications and Branding has become fundamental to our core competencies,” stated Jeffrey Herzog, Chairman and CEO of Avenue Z. “ Nneka's elevation to EVP of Global Brand Strategy is a natural progression and reflects her significant contributions to our organization." At Avenue Z, she is the head of the New York office, manages publicly listed companies and counsels visionary founders. Her clients include technology brands like Better.com, the mortgage lender with $100 billion of funded loans, where she has overseen campaigns such as the launch of the world’s first One Day Mortgage(™) as well as Equity Unlocker, which empowers Amazon employees to use equity as collateral for home buying. Her other clients have included Easterly Government Properties (NYSE: DEA), which acquires, develops and manages mission-critical commercial properties leased to the U.S. Government, and private equity firms like Recharge Capital, whose investments in women’s health include backers like Thiel, Shamrock Capital and the Olayan family office. “Our team is made better with Nneka’s impressive background,” says Jess Dalziel, Chief Client Officer at Avenue Z. "Her unique experience managing complex projects positions Avenue Z as matter experts across multiple industries, and her ability to provide our clients with strong strategic counsel will continue to set our offerings apart." Before joining Avenue Z, Etoniru was a Senior Director at FTI Consulting working with clients like Mastercard, Kraken, IFM Investors and Voyager Space. Previously, she led communications at fintech startups like IMTC, where she helped launch the rebrand of IMTC (formerly CBXmarket) with the CSO and COO and oversaw all PR and marketing streams. Prior to making her mark as a strategic communications expert, Etoniru was a financial journalist at REDD Intelligence, covering emerging markets. Etoniru earned a bachelor's degree in Political Science and Spanish from New York University and a Wharton certificate in fintech. In 2023, she was recognized among Crain’s Notable Leaders in Advertising, Marketing and PR award recipients. Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@avenuez.com Company Website https://avenuez.com/

July 18, 2024 09:16 AM Eastern Daylight Time

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Benchmark International Unveils the 2024 Global Business Services Industry Report

Benchmark International

Benchmark International, a leader in the mergers and acquisition (M&A) industry, is excited to announce the release of its 2024 Global Business Services Industry Report. This comprehensive report offers valuable insights and analysis of the rapidly evolving business services sector, catering to stakeholders and industry professionals worldwide. As the business services industry adapts to new technologies, market demands, and regulatory changes, Benchmark International's latest report provides an in-depth examination of these trends, delivering critical information to help companies navigate this dynamic landscape. Key Highlights of the 2024 Business Services Industry Report: Market Overview: Detailed insights into market size, growth trajectories, and segment performance across various regions within the business services sector. Technological Advancements: Exploration of emerging technologies such as artificial intelligence, automation, and cloud computing that are transforming business services. Regulatory Landscape: Analysis of significant regulatory changes and their implications for businesses, emphasizing compliance and strategic adaptation. M&A Trends: Comprehensive review of recent mergers and acquisitions, spotlighting key transactions and strategic movements within the industry. Future Projections: Forward-looking analysis and forecasts, equipping industry professionals with the knowledge to make informed strategic decisions. This report demonstrates Benchmark International's commitment to providing high-quality, actionable insights. It is set to become a crucial resource for executives, investors, and professionals in the business services industry. For more information and to access the 2024 Global Business Services Industry Report, please visit https://www.benchmarkintl.com/insights/market-insights/2024-global-business-services-industry-report/. ABOUT BENCHMARK INTERNATIONAL: Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables. Contact Details Brittney Zoeller +1 813-898-2350 zoeller@benchmarkintl.com Company Website https://www.benchmarkintl.com/

July 18, 2024 09:00 AM Eastern Daylight Time

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