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Foothills Exploration Inc. (OTC: FTXP) Acquires 545-Well In Kansas And Oklahoma

TopNewsGuide - Market News & Commentary

The oil and gas sector has almost always drawn interest from investors and there are many companies that investors could consider tracking at this point. One of the companies which may be worth looking into at this point is Foothills Exploration Inc. (OTCMKTS: FTXP), which is involved in the oil and gas sector and focused on providing the energy needs of the present and the future. The company has decided to hone in on two main strategies for the purpose of building up its portfolio of assets. One of those is its focus on the creation of a number of high-impact oil and gas assets. The second strategy is related to investments in the geothermal and hydrogen projects through its New Energy Ventures division for the purpose of being involved in a low-carbon future. The company was in the news last week after it announced that it had been successful in completing the acquisitions of some wells and leases in the state of Oklahoma and Kansas. In its press release, Foothills noted that up until there was sufficient green energy to fuel the world, oil, and gas would remain the sources of energy. However, the company also stated that natural gas is going to play a bigger role all over the world by being a source of clean and reliable fuel. The acquisitions would provide Foothills with an inventory that could last many years and help the company with its production targets. Additionally, it was also noted that these assets would help the company in generating double-digit growth in 2023 and also in the following year. There were substantial reserves at those assets and the infrastructure was already in place for low-cost development. It was in January this year that Foothills completed the 100% acquisition of the Oklahoma-based limited liability company Jubilee Exploration LLC. The company owned as many as 545 shut-in oil and gas wells. These wells and leases are situated in Kansas and Oklahoma. Earlier on in the year on January 31, 2023, the company had managed to complete the acquisition of as many as 21 shallow oil and gas wells. All of those wells are located in Comanche County in the state of Oklahoma and are spread across a total of four leases. The wells are actually stripper wells and have an average depth of 1200 feet. On February 13 Foothills announced that it would start a return-to-production initiative for these wells. Once these wells are back in production then all the wells combined would produce 20 to 25 barrels of oil daily. At the time, it was also announced that Foothills was going to start the return to production work with immediate effect. Each well was expected to get into production capabilities systematically and it was in the week of February 20 that the wells were expected to get into production. On January 27 this year, the company provided another key corporate update that investors ought to know about. It had announced that back on November 25 last year, it had reached a settlement agreement with its biggest institutional investors. By way of that agreement, as many as 11 convertible promissory notes were canceled and extinguished. The promissory notes had been issued by the company at different stages between the years 2018 and 2021. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 09:39 PM Eastern Standard Time

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Apple Shareholder Demands More Transparency on China; Seeks Removal of Tim Cook, Al Gore from Board of Directors

National Legal & Policy Center

Ahead of Apple Inc. ’s annual meeting on March 10, National Legal and Policy Center is calling upon its fellow shareholders in the company to support its proposal to provide greater transparency about its risks of doing business in China, and to join the organization to oppose the reelections of CEO Tim Cook and former U.S. Vice President Al Gore to the board of directors. NLPC is sponsoring a “Communist China Audit” resolution at the meeting, which seeks an annual report to shareholders that addresses “the nature and extent to which corporate operations depend on, and are vulnerable to, communist China….” The item is Proposal No. 6, found on page 82 of Apple’s proxy statement. NLPC’s response to the Apple board’s opposition to its proposal was filed with the Securities and Exchange Commission in mid-February. NLPC also reported to the SEC last month its opposition to the reelections of Cook and Gore to the company’s board of directors. An excerpt from NLPC’s filing on Cook says: Since taking over as CEO in 2011, Mr. Cook has failed numerous times to live up to what he says are Apple’s ethical standards, and he has made multiple strategic mistakes that have cost the company billions of dollars. These include labor rights failures, privacy violations, and overreliance on China. But he is shielded from accountability, in part because of his position on Apple’s board. He should be removed as a director so the proper chain of command can be restored. An excerpt of NLPC’s filing on Gore states: Mr. Gore has held a position on Apple’s board since 2003, despite having no relevant experience in technology or core business functions. His primary benefit to the board is his supposed climate change expertise. However, Mr. Gore’s public reputation is inconsistent with his track record, his carbon-intensive lifestyle, and his actual investments. Instead, he has used his public advocacy as a tool for personal enrichment. In addition, his political activism poses to Apple a reputational risk that is not worth his limited skillset. “It may be counterintuitive for shareholders to ‘upset the Apple-cart’ with our proposed changes, since the company is always among the highest valued in the world,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “But Corporate America is slow to recognize the threat from China, just like companies were caught by surprise by Russia’s invasion of Ukraine, and had to scramble to exit suddenly.” “We don’t want to see a repeat if the saber-rattling communist government actually attacks Taiwan,” Chesser added. “Tim Cook was blindsided by China’s ‘zero COVID’ crackdowns last year and Apple’s holiday sales suffered greatly as a result, so he needs a ‘time-out’ while the board monitors his leadership further. And at this point Al Gore is a cartoon caricature who is routinely mocked and scorned – he needs to go as well.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

March 01, 2023 12:30 PM Eastern Standard Time

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Part 5 of Legal & General’s new study on the U.S. Gig Economy analyzes the relationship between freelancing and free-thinking and the independent mindset that drives independent workers

Legal & General

- 1 in 5 respondents say they could not work in a corporate setting - 61% say working when they want is the most important consideration - 56% say doing the work they want to do is the main benefit - 40% of gig workers have life insurance, including those with partners and children - Just 2% say they want to leave the gig economy as soon as possible A fifth segment of a broad new study sponsored by Legal & General Group ( LGEN, LGNNY ), U.S. Gig Economy, Part 5: Gig Workers’ independent mindset opposes corporate team-think, was released today. The report continues narrating original research on the changing nature of work in the U.S., people’s relationship to it, and what employers should be thinking about in order to attract back talent. The study looks into shared traits manifested by this group of workers notwithstanding the tradeoffs they sometimes make in order to maintain their independence. This fifth report in the data-rich study, Gig Workers’ independent mindset opposes corporate team-think, explores some of the attitudes common to the gig working mindset, and how they often find themselves bucking the tide of traditional employment even amid the challenge of labor-related legislation such as California’s AB5 and New York State’s S2052. With more than half (53 percent) of study respondents saying that not having a boss is the main benefit of gig work—a figure that rises to 63 percent among non-office workers—there is a sense of purpose and moral choice as much as necessity among many freelancers. The study found that the vast majority of gig workers have long since made their peace with earning most of their living working independently. Verbatim responses received ahead of the survey paint a picture of fierce, sometimes humorous independence, and in some cases a libertarian point of view. Controlling what work they do and when they work, and negotiating their own pay, are highly valued aspects of being able to work this way. “Even as we see companies developing a sense of purpose beyond profit, a large percentage of American gig workers have been reflecting this trend in microcosm. When it comes to how they earn their living, they land hard on the side of purpose, individualism and free thinking. With the ranks of freelancers growing, large employers will clearly have to take a good hard look at what they are offering their salaried workers beyond a steady paycheck. The labor environment is changing, and the private sector, increasingly looking to be agile, needs to change with it.” Sir Nigel Wilson, Chief Executive, Legal & General Group Gig workflow sometimes at odds with government intervention Legal & General’s study looks at the complex and multifaceted societal and financial factors behind independent work, including the implications of recent government policy initiatives and gig workers’ attitudes toward them, as well as what is still missing for many to feel secure in life and society. “U.S. policymakers are taking notice of the growing gig economy and are clearly trying to enact changes intended to protect these workers from exploitation. It will be interesting to see the balance that needs to be achieved between offering a safety net to this worker population, while maintaining those same freedoms that motivated them to work independently in the first place. We hope our research can help inform this conversation, even as we progress toward better social and financial safety nets.” John Godfrey, Director of Levelling-Up, Legal & General Group Future segments of this research will look in depth at gig workers’ outlook and financial situation around retirement planning; what it would take to get gig workers to go back to the traditional workplace; and a closer look at the pandemic fallout for gig workers. To receive a pdf of any of these reports, please email Meir Kahtan/MKPR at mkahtan@rcn.com. Notes to editors The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions. About the Study Legal & General undertook proprietary research into the attitudes and changes U.S. gig workers are experiencing in relation to their work situations and financial outlook. The U.S. Gig Economy research was compiled using original survey data from 1044 U.S.-based workers aged 18 to 60 who are neither students nor retired, and who earn at least 60% of their income from gig work. The data was collected via online survey fielded to individuals sample sourced from YouGov’s US panel. The Legal & General-designed survey was scripted and hosted on Gryphon, YouGov’s proprietary survey scripting platform, and the field work took place between August 19 and 31, 2022. Key demographics such as age, gender and region were allowed to fall out naturally. 20 questions were designed to understand facts about earnings, drivers of and barriers to gig working, financial product ownership & financial capacity when coming across adverse situations, and future expectations of being involved in the gig economy. Verbatim comments were captured by Legal & General in research carried out in June 2022. About Legal & General Group Established in 1836, Legal & General ( LGEN, LGNNY ), is one of the UK's leading financial services groups and a major global investor, with over £1.4 trillion ($1.7 trillion) in total assets under management* of which a third is international. We also provide powerful asset origination capabilities. Together, these underpin our leading retirement and protection solutions: we are a leading international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. Through inclusive capitalism, we aim to build a better society by investing in long-term assets that benefit everyone. *as of December 31, 2021 The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions. Contact Details Meir Kahtan Public Relations, LLC Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.legalandgeneralgroup.com/

March 01, 2023 10:30 AM Eastern Standard Time

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Arrow Exploration Set To Boost Output With New Multi-Well Drilling Campaign

Market One

Jim Gordon Hi, I'm Jim Gordon and you're watching Market One Minute. Joining us is Marshall Abbott, CEO of Arrow Exploration Corp. Marshall, welcome. Marshall Abbott Great to be here, Jim. Thank you. Jim Gordon Great to have you, sir. Okay. I understand you're kicking off 2023 with a new drill program at Rio Cravo Este on the Tapir block. Tell us more about that. Marshall Abbott Certainly. We call it RCE to be brief, and we have a multi-well drilling program that's going to be completed by the end of the first quarter. These are very low risk infill development wells, based on the success we've had on the RCE structure to date. Jim Gordon Beyond the RCE wells, can you speak of Arrow's progress on its operation at the plan Carrizales Norte wells? Marshall Abbott Carrizales Norte is an exact look alike to the RCE full bounded structure, and is an extension of an existing oil field that's done eight and a half million barrels to date. We have very high resolution, high frequency seismic over the RCE structure, and we intend to drill three wells there. These wells, again, have the prolific potential of around 2,000 barrels a day each. We are currently constructing a road. That road is 70 per cent done, the pad is about 50 per cent done. These are all weather roads, so to ensure that we can operate through the rainy season. Jim Gordon And Marshall, do you have any updates for us on the operation within the Llanos Basin? Marshall Abbott We sure do, Jim. So, we intend to drill additional infill wells into the RCE structure, into a deeper horizon called the Gacheta. This is of course, after we've completed the three main Horizon producers in the Carbonera set. The Gacheta tested 600 barrels a day in the RCE-2 well. So, we're pretty excited with that. On top of that, we've got 134 square kilometre 3D seismic shoot currently underway. That'll be the largest 3D shot in the Llanos Basin in the last three years, we're very excited with the results of that 3D seismic survey. Jim Gordon And Marshall, back in October 2021, Arrow had set a target of 3,000 barrels per day within 18 months. Can you update investors on where you are in relation to this goal? Marshall Abbott Certainly. So, near the end of the quarter, we'll have three wells down at the RCE platform. These are low risk infill development wells. Each one of these wells in isolation has the capacity to produce potentially a thousand to 2,000 barrels a day. Being good reservoir stewards, we're going to start off slowly and inch our way up to a sustainable level, so we have equilibrium with respect to oil production. As we approach the end of the quarter, we should be fairly close to breaching that 3,000 barrel a day number, that we've been toting since October a year ago. Jim Gordon And can you speak to the company's CAPEX trajectory in 2023 and the current cash position? Marshall Abbott Certainly. So today we're sitting on just under 14 million of cash US. We're cash flowing about 2 million a month. Our budgeted CAPEX for the year is 30 million. Most of that is utilized for drilling. About 5 million of that is for the 3D seismic shoot. Jim Gordon And finally, can you provide any updates with regards to the workover campaign Arrow has underway? Marshall Abbott Certainly, Jim, it's been very exciting for us. We've added 275 barrels a day net. Those wells paid out in about 17 days. We have additional workovers that we intend to pursue once the drilling rig is gone. So, the workovers combined with the wells at RCE and Carrizales Norte, will put us on a very decent trajectory with respect to production rates moving forward. Jim Gordon Marshall, thanks for joining us. Marshall Abbott Thanks, Jim. Happy to be here. This article was originally published on Benzinga here. About Market One Market One has one goal – to connect public companies with retail investors through compelling stories that ignite, inspire, and lead to action. About Arrow Exploration Corp Arrow Exploration Corp. (AIM: AXL | TSXV: AXL) is a publicly traded company with a portfolio of premier Colombian oil assets that are underexploited, under-explored and offer high potential growth. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Investor Relations Team +1 403-237-5700 info@arrowexploration.ca

March 01, 2023 09:15 AM Eastern Standard Time

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Goodway Group Expands Leadership With Strategic Hires Across Retail Media, Agency and Brand-Side Business Units and Media

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has announced the expansion of four strategic new hires. Stephani Estes joins as Chief Media Officer; Amy Krauss joins as Senior Vice President of Client Experience; Michael Arden joins as Vice President of Consumer Experience; and Amanda Wilson joins as Associate Director of Client Experience and Retail Media. Each brings a wealth of experience to their new roles and will be critical to the firm’s growth into vital categories including retail media, Goodway Group’s agency-side business and brand-side business as well as in the general category of media expertise. Stephani Estes brings over 15 years of experience working in media and advertising to her new role with Goodway Group. She previously held positions with Cramer-Krasselt, Compass Point Media and Bernstein-Rein Advertising, where she led media and strategy planning across campaigns. Estes’ experience also includes several years at Starcom MediaVest Group. “As the media landscape continues to evolve, this is an exciting time to join the incredible team at Goodway Group,” Estes said. “Newer media channels of interest like CTV and retail media have unique considerations, and it’s important to be intentional and holistic when incorporating them into the overall marketing mix. We are focused on helping our clients achieve their business goals through their media investments. I look forward to working with our clients on media strategies with the same spirit of innovation and excellence that has defined Goodway Group’s approach. ” Amy Krauss was previously at Motivation AI company Persado in the role of Senior Vice President of Customer Success, where she led a team of 60+ professionals and delivered valued business outcomes. Prior to that, she held multiple roles at Publicis Groupe for over 14 years, including leading Agency Operations at Performics, and serving as the Head of Resource Management for Publicis media where she managed workforce demands during the pandemic and launched a resource management practice for U.S. media agencies. In his prior role, Michael Arden served eight years at Omnicom Media Group as the Managing Director of Investment Data and Systems. He brings over 25 years of marketing, media investment, operations, research, and team-building experience. He has developed digital marketing and media strategy, implemented media-activation platforms and streamlined media operations across companies to drive business success. Lastly, Amanda Wilson joins Goodway Group with over 10 years of experience in management, client success and integrated marketing solutions. She previously worked at Taboola as a Senior Advertising Account Manager, Everyday Health Group as Manager of Client Success, and Entercom as Director of Media Planning and Account Management. “We are thrilled to welcome Stephani, Amy, Michael and Amanda to Goodway Group. Their collective experience is prized and allows us to grow our services in critical areas across our business,” said Michael Hayes, Chief Growth Officer, Goodway Group. “Retail media in particular has become a dominant force that has grown tremendously over the past few years. Goodway Group has been on the forefront of innovation in this area, and we look forward to continuing to grow this business alongside others in the near future.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 01, 2023 09:00 AM Eastern Standard Time

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Ending Pet Obesity

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/c2ScvhOzt_s There’s a weight problem in America and it isn’t just affecting humans. Would it surprise you to know that more than half of dogs and 60 percent of cats are classified as clinically overweight, but 90 percent of pet parents with an overweight pet don’t realize it. With these stats in mind, it is important for pet parents to make health and wellness a top priority. We know that eating properly and maintaining a healthy weight is key to our overall well-being. Well, the same holds true for our beloved pets. Hill’s Pet Nutrition, a global leader in science-led nutrition, is on a mission to help end pet obesity and is teaming with Dr. Vernard Hodges and Dr. Terrence Ferguson, stars of Nat Geo show: Critter Fixers: Country Vets, for its annual End Pet Obesity campaign, which was created to help pet parents understand obesity and understand the actions needed to best maintain their pet’s health by providing education, free tools and resources. Dr. Hodges and Dr. Ferguson, stars of stars of Critter Fixers: Country Vets conducted a nationwide media tour earlier this year to discuss the End Pet Obesity campaign. Topics that Dr. Hodges and Dr. Ferguson discussed included: Concerning trends they are seeing in pet health What obesity can mean for a pet Ways a pet parent can best assess if their pet is overweight Tips for weight loss and maintenance For more information, visit endpetobesity.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 01, 2023 09:00 AM Eastern Standard Time

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APPlife Digital Solutions Inc. (OTC: ALDS) Reaches Signs Exclusive U.S. Distribution Agreement

TopNewsGuide - Market News & Commentary

The business incubation industry has grown at a breakneck pace over the course of the past decade or so and hence, it is only natural for investors to now take a keener interest in the industry. Some listed companies in the space have attracted attention recently, and one of those is APPlife Digital Solutions Inc (OTCMKTS:ALDS). The company is involved in the business incubation and portfolio management space. Its operations are based out of offices in Shanghai, China, and San Francisco, California. The company is mainly involved in the creation and investment in cloud-based and e-commerce solutions. Some of the solutions that APPlife Digital creates could be deployed at home, recreation, and work. It also puts in the right amount of research so as to make its users more productive and efficient. The company made a major new announcement last week on February 24 with regards to ROOSTERS ESSENTIALS, its grooming products e-commerce platform. It was announced that ROOSTERS ESSENTIALS had managed to ink an exclusive reseller agreement for online sales in the United States with GROUPE KANDY Inc. GROUPE KANDY is a Canadian LED skincare, and anti-aging firm that offers a clinical-grade device that works on reversing the signs of aging. It was announced that the potentially revolutionary Kandyway Eternal Glow Therapy Mask would be made available to customers on the ROOSTERS ESSENTIALS e-commerce shop at some point in the coming two weeks. The Chief Executive Officer of APPlife Digital Matthew Reid spoke about the industry as well. He noted that there was not a higher demand for anti-aging products which was rooted in the more positive attitude that people now had toward the process of aging. He went on to add that the company was pleased to work with a company like GROUPE KANDY which is known for developing effective products in the particular space. It will help ROSSTERS ESSENTIALS in building a stronger community for its users and on top of that, the higher price point of the product would also help with the company’s revenues. The company made another significant announcement last year on November 30. The company announced at the time that it was focused on diversifying its businesses and growing revenues through a focus on mergers and acquisitions. At the time, Matthew Reid noted that for most of 2022, the company had been involved in identifying mergers and acquisition targets. He added that since the company was involved in the cloud and e-commerce industries, the scope for acquisitions was much wider and it could be possible for APPlife Digital to cast a much wider net. He also stated that the number of targets had been narrowed down and at the time APPlife Digital was in talks with a decision-maker at one of the target companies. Reid added that there were other reasons as well why he felt confident about the future of APPlife Digital as a company. He noted that the company had been a fully reporting entity on the OTCQB for more than five years and that was one of the reasons behind the confidence. He added that the board of directors was going to help APPlife Digital sensibly seek acquisition opportunities by ways in which the company could grow. He also stated that there was the anticipation of listing to a national exchange. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 04:00 AM Eastern Standard Time

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CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

CleverTap

CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and “stickiness” for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer “stickiness” by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape.It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others. These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include: Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week. Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time. Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month. Average time to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days. Session frequency: On average, fintech app users launch their app around 11 times a month. Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week. Average click-through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications. Average click-through rate for in-app notifications: The click-through rate for in-app notifications is 24%, that’s about 3 times more than that of push notifications. Average email open rate: 34% users open emails sent by fintech companies Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps “The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers,” said Jacob Joseph, VP-Data Science, CleverTap. “The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation.” 95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it’s important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus. The report can be downloaded here. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

February 27, 2023 02:51 PM Eastern Standard Time

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Gamelancer Media deepens partnership with Snap Inc. for more creator and revenue opportunities

Gamelancer Media Corp

Gamelancer Media chairman and CEO Jon Dwyer joins Proactive's Natalie Stoberman to discuss how the company is deepening its partnership with Snap Inc. Dwyer said Gamelancer Media aims to include additional programs and creator partnerships through the growing engagement across its 29 Snapchat channels. With subscribers and revenues continually increasing, growing the existing partnership is a natural next step, he added. Gamelancer Media's total Snapchat presence sits at just over 3.7 million subscribers to date and generates over $440,000 in recurring monthly revenue across 23 channels. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

February 24, 2023 11:10 AM Eastern Standard Time

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