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Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

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Comcast Expands into Chanhassen with Major Fiber Network

Comcast Twin Cities

Comcast announced today it will continue to significantly expand its next-generation Xfinity network into Chanhassen, Minnesota. The media and technology company will invest millions to install new fiber-rich highways that will provide multi-gig speeds and unmatched reliability to more than 10,500 homes and businesses with a planned completion by the end of 2025. The Chanhassen expansion adds to Comcast’s more than $525 million technology and infrastructure investments across Minnesota over the last three years. Comcast’s planned expansion follows February’s announcement of expanding its smart, fast, reliable fiber-rich network to seven cities in Minnesota, including Cologne and Nowthen, and parts of Corcoran, Grant, Hugo, Rogers and Stillwater Township by the end of 2024. In June 2023, Comcast completed an expansion to more than 2,300 homes and businesses in the City of Wayzata, where area businesses now enjoy Comcast Business’s suite of products, including broadband speeds of up to 100 Gbps, and Xfinity products for residents with Internet speeds faster than a gig over standard connections in the home. “We are pleased to welcome Comcast to our community. Access to high-quality cable and internet services is essential for our residents and businesses, and having more options ensures that everyone can find a plan that best meets their needs. We look forward to the benefits that increased competition and improved infrastructure will bring," said Chanhassen Mayor Elise Ryan. Residential customers will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and managed home solutions. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. “Reliable high-speed Internet is essential in today’s digital economy, which is why Comcast continues its commitment to connect more Twin Cities families and businesses to the moments that matter most,” said Kalyn Hove, Comcast Midwest Regional Senior Vice President. “We are expanding our fiber highways in Chanhassen, strategically investing in areas undergoing significant growth. By establishing the best broadband infrastructure today, we are securing the economic prosperity of these communities for tomorrow.” Comcast’s commitment to new communities goes beyond the build—addressing digital opportunities in communities through Project UP, the company’s $1 billion commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Over the past three years, Comcast has invested more than $5 million in cash and in kind donations in the Twin Cities to help shrink the digital divide. The focus includes helping people build digital skills in the workforce, expanding WiFi connected Lift Zones and funding connectivity and internet adoption programs. The funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. Since its inception in 2011, the program has connected more than 480,000 students, parents, veterans and seniors in Minnesota. For more construction details and updates, visit https://midwest.comcast.com/network-expansion/. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com

May 30, 2024 07:00 AM Central Daylight Time

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Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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New Online Casino Site Instant Casino Partners with Italian Serie A Team Juventus

Finance News

Iconic Italian football club Juventus has announced top online gaming site Instant Casino will be its new regional partner in Europe. The agreement promises a wide range of entertainment opportunities and exclusive rewards for both Juventus fans and Instant Casino players. Alexandre Zodmi, Juventus Head of Partnerships Development and Academies, commented on the new partnership: “We are delighted to welcome Instant Casino to the Juventus family. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our fans.” Juventus & Instant Casino Sign Landmark Partnership The partnership between Juventus and Instant Casino aims to deliver an unforgettable chapter in sports entertainment. Despite being a relatively new brand, Instant Casino has quickly made a name for itself in the online gaming market, thanks to its instant payouts. The partnership aims to increase its brand visibility to a whole other level, making Instant Casino one of the most prominent new players into the iGaming industry. As per the agreement, Instant Casino will become an integral part of the Juventus ecosystem. For instance, the LED system at Allianz Stadium will feature the Instant Casino logo, accompanied by a range of exciting promotions. Moreover, the platform will offer opportunities for fans to win official jerseys and tickets to Juventus games. “We are honoured and excited to partner with the iconic Italian club Juventus”, said Greg Turner, the head of PR at Instant Casino. “We are looking forward to starting to work with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino product, while also offering our players the fastest experience in the business” Website: Instant Casino X: https://twitter.com/_InstantCasino Telegram: https://t.me/Instant_Casino Contact Details PR News Group Alex Brown alex@prnewsgroup.com

May 24, 2024 08:37 AM Eastern Daylight Time

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Catalyst Marketing Agency Wins Prestigious Awards for Creative Brand Campaign

Catalyst Marketing Agency

Catalyst, a leading global marketing agency headquartered in Denver, Colorado, wins multiple awards for the high-performing brand campaign they created for Streamlabs, a division of Logitech. These accolades highlight the agency’s commitment to creativity, strategic execution, and impactful storytelling. The award-winning campaign, titled “Unleash Your Live,” showcases live streamers who have built communities around their passions by using Streamlabs’ comprehensive suite products. This initiative not only captivated the live-streaming creators, but also significantly boosted brand awareness and engagement for Streamlabs. “We are incredibly honored to be recognized for our work on the Unleash Your Live campaign,” said Carlos Musquez, executive creative director at Catalyst Marketing Agency. “Our team put a tremendous amount of passion and creativity into this project, and it is rewarding to see our efforts acknowledged by industry peers and professionals.” The campaign earned accolades in the following categories: Silver Telly Award for Online Commercials Silver American Advertising Award for Internet Commercials Platinum Muse Creative Award for Social Media Gold Hermes Creative Award for Strategic Campaigns Each award underscores the agency’s expertise in delivering highly creative marketing solutions that drive results. The Unleash Your Live campaign was particularly noted for its creative design, strategic insight, and unique collaboration. Streamlabs also shared in the excitement of these achievements. Mikey Kilun, global head of marketing at Streamlabs, stated, “Working with Catalyst has been a transformative experience for our brand. Their ability to understand our vision and translate it into a compelling and effective campaign has been instrumental in our success.” As Catalyst Marketing Agency continues to push the boundaries of creativity and strategy in the marketing world, these awards serve as a testament to the agency’s dedication to excellence and innovation. About Catalyst Marketing Agency Catalyst is an award-winning creative marketing agency that prevents brands from being ignored. The agency offers a wide range of services, including branding, digital marketing, content creation, and strategic planning. Catalyst is dedicated to relentlessly helping brands connect with their audience in more meaningful ways, even when it defies convention. Contact Details Catalyst Marketing Agency Robin Emiliani robin@catalystmarketing.io Company Website https://catalystmarketing.io/

May 23, 2024 01:00 PM Mountain Daylight Time

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Comcast Announces Major Fiber Network Expansion in UT

Comcast Utah

Comcast announced today it will continue to significantly expand its next-generation Xfinity network across several Utah counties over the next three years. The media and technology company will invest more than $138 million to install hundreds of miles of new fiber highways capable of delivering multi-gigabit speed. The planned expansions add to Comcast’s ongoing $500 million investment in Utah over the last three years. In 2024, Comcast’s fiber network expansion will include communities in the counties of Box Elder, Davis, Salt Lake, Summit, Tooele, Utah, Wasatch, Weber and Utah County, parts of which already have access to Xfinity and Comcast Business services. These locations will have the foundational next-generation network in place to begin deploying DOCSIS 4.0, setting the stage for the introduction of new symmetrical multi-gigabit Internet options. “Comcast’s $138M multi-gig speed fiber network expansion in Utah is a visionary investment in our state’s future,” said Utah Governor Spencer Cox. “By bolstering our fiber infrastructure, we’re not just enhancing connectivity; we’re future-proofing Utah’s economy and ensuring more Utahns have access to the digital opportunities of tomorrow.” “Reliable high-speed Internet is essential in today’s digital economy, which is why Comcast continues its commitment to connect more Utahns to the moments that matter most,” said J.D. Keller, Senior Vice President, Comcast Mountain West Region. “By establishing the best broadband infrastructure today, we are securing the economic prosperity of these communities for tomorrow.” Comcast’s commitment to new communities goes beyond the build, addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Last year, Comcast Utah invested more than $4.6 million dollars to help local community organizations provide hands on digital skills training, offer workforce development/readiness workshops and other tech education to students, adults and people with disabilities. The funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed Internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. “Comcast’s major fiber network expansion in Tooele heralds a new era of connectivity for Tooele County,” said. Andy Welch, Tooele County Manager. “With this expansion, we’re not just bridging the digital divide; we’re laying the foundation for our community’s future. As the fastest growing county in Utah, Tooele is poised for unprecedented population growth and business development. This investment ensures we have the infrastructure in place to support and empower every resident and entrepreneur as we pay the way for a vibrant, connected future.” Through Project UP, Comcast is partnering with the Boys and Girls Clubs of Greater Salt Lake to offer youth opportunities to develop the technology skills necessary to compete in today’s competitive workforce and obtain sustainable employment. Over the last two years, Comcast provided $140,000 in cash and in-kind to Utah Boys and Girls Clubs to fund technology training and six community WiFi-connected Lift Zones so families can get online when they need it most. One of those Lift Zones is the Tooele Boys and Girls Clubs, where Comcast is supporting their STEM learning – specifically in Esports. "Comcast's network expansion is pivotal for Tooele Youth," said Amanda Hughes, Boys & Girls Clubs of Greater Salt Lake, CEO. "With this project and the new Comcast Lift Zone, we're not just connecting homes; we're overcoming the digital divide. Partnerships – like this one with Comcast – empower our young minds with vital tech skills and ensure access to the tools they need to thrive in today's digital landscape." For more construction details and updates, visit https://utah.comcast.com/network-expansion/ Powered by Xfinity Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: Approximately a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and business and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. The Xfinity network is also self-monitoring and uses artificial intelligence to detect potential problems before they arise, delivering a reliable connection that is up and running in customers’ homes 99.9% of the time. For local businesses, Comcast Business offers a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Contact Details Deneiva Knight +1 520-345-9792 deneiva_knight@comcast.com Company Website https://utah.comcast.com/

May 22, 2024 03:00 PM Mountain Daylight Time

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Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

Avenue Z

Avenue Z, a strategic marketing and communications company announces the appointment of Jessica Dalziel as its Chief Client Officer. Dalziel brings over 15 years of experience in unlocking top-tier solutions, fostering innovative thinking, and harnessing exceptional talent across strategic accounts. With this appointment, she will oversee the full breadth of client relationships across the Company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels. To accomplish this, we're embracing a more client-centric approach than ever before," stated Jeffrey Herzog, Chairman and CEO of Avenue Z." Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way." Dalziel will enhance client experience through solutions tailored to each client's unique needs and business goals, elevate service delivery standards, and fortify Avenue Z's reputation as a trusted advisor in the industry. In this role, Dalziel will report to the company’s COO, Dave Johnson. “Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor”, said Danny Rinaldi Founder & CEO of NightWise. "Her adept management of complex projects has positioned us as frontrunners in the sleep industry, while her partnership with every team member has greatly contributed to our successes." Dalziel shared, “Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It delves into the intricacies of each client's needs, enabling our teams to tailor solutions that resonate on a deeper level and drive impactful results. I’m thrilled to leverage my background to strengthen our client relationships and bring unparalleled value alongside the talented team at Avenue Z”. Before joining Avenue Z, Dalziel served as the VP of Strategic Accounts at Investis Digital in New York. In this role, she spearheaded business growth, innovative processes, and resources, with a keen focus on business development and nurturing client relationships. Prior to that, Dalziel held value-creation positions at Isobar, a dentsu company, where she adeptly coordinated project plans on a global scale, seamlessly integrating them across diverse stakeholders. Dalziel earned her MBA from Trinity College Dublin, Ireland, and a bachelor's degree in Advertising from Grand Valley State University. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@bevelpr.com

May 21, 2024 09:35 AM Eastern Daylight Time

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Mediazest's Geoff Robertson on audio-visual solutions for big brands and market expansion

Mediazest PLC

Mediazest PLC CEO Geoff Robertson gives Proactive's Stephen Gunnion an overview of the company's operations and recent developments. Mediazest, an audiovisual solutions provider, operates in markets such as retail, automotive showrooms, and workspace offices. The company, established nearly 20 years ago, counts well-known brands like Pets at Home, Hyundai, and Jaguar Land Rover among its clients. Mediazest focuses on a holistic, consultative approach, ensuring high-quality delivery and ongoing support. Robertson highlighted the company's European expansion with a Dutch subsidiary established in late 2022, which has enabled better service for EU clients. Following a challenging 2023, Mediazest has seen improvements in 2024, with a positive trading update indicating a strong first half and a promising second half of the year. Robertson mentioned the potential for both organic growth and acquisitions to expand their market presence, noting the ripe conditions for consolidations within the industry. Looking ahead, Mediazest aims to capitalise on opportunities in digital signage, electric vehicle showrooms, and hybrid meeting technologies. Robertson expressed optimism about the company's ability to leverage these trends and deliver value to its clients. Contact Details Proactive UK Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

May 17, 2024 02:44 PM Eastern Daylight Time

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