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Making content king again: Instoried secures $8M to expand AI-powered platform that guarantees enhanced content performance and ROI

Instoried

Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8M in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content creation to ensure performance ahead of publication. The startup’s AI engine dynamically determines the emotional engagement quotient of any type of written content and then makes smart recommendations to help content writers guarantee that their readers will be emotionally engaged. This enhanced emotional engagement enables businesses, enterprises and freelancers to dramatically improve content ROI through lead generation, brand engagement and product adoption. Instoried has seen customers increase lead generation 3-fold and double content ROI within 6 months of using the tool. Making use of complex Natural Language Processing (NLP) algorithms developed in-house, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media. The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. In simple terms, the tool can analyse content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results. The Instoried SaaS platform delivers both content evaluation and content generation using OpenAI’s GPT-3. Some of the features include short-form content generation, emotional quotient analysis, grammar and plagiarism checking, headline analysis, tonality review and panel testing. Instoried has built web apps and APIs to help integrate the tool onto any licence-based platform. Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined as CTO and was later co-opted as a co-founder. Sharmin is both a published author and seasoned content creator having founded other companies in the media industry during her career. This insider insight inspired her mission to help businesses who have adopted content as a key driver in their marketing plan to stop “flying blind” when it comes to predicting content success. As a creative process, content writing is largely based on intuition which does not allow for a data-driven approach to audience engagement and content performance. Even existing software that can measure post-publication engagement, cannot tell businesses why their content is underperforming. So Sharmin joined forces with Sutanshu and built a team with rich tech, product, marketing and linguistic expertise to develop a tool that gauges and predicts content performance while creating it. Sharmin Ali, Founder & CEO, Instoried, commented: “With all brands doubling down on ecommerce and the world going virtual, there has never been a more important time for businesses to make their written content count and work hard. Over the past 12 months we have increased revenue 50x. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio. We are thrilled to have Pritt Investment Partners on board this content tech journey.” On investing in Instoried Scott Tripp, Director at Pritt Investment Partners said: “Pritt Investment Partners has been focused intently on investing in companies that have a strong product, management team, market in which to grow, and a solid plan for growth and favorable returns in the future. We believe we have found this in Instoried and Sharmin Ali. Instoried has successfully developed a SaaS based deep-tech platform that helps enterprises and individuals create emotionally engaging content, thereby improving return on investment (ROI) for marketing efforts and campaigns. As the digital marketing industry continues to grow we believe Instoried is well positioned with their product to take advantage of this opportunity and quickly penetrate the market. We are excited and proud to be a lead investor in the company and look forward to seeing the continued rapid growth of the company. This is only the beginning. Well done Sharmin and team!” “Instoried with its deep-tech tools have ensured that it analyses content so that companies can reach out to their target audience effectively and on time. We are optimistic about Instoried’s growth in the global content tech market that is likely to touch $400 billion in the next two years. Sharmin and her team are well equipped to emerge as leaders in this segment and we are excited to be a part of their growth story” added Dr. Apoorv Ranjan Sharma, Co-founder & Director, 9Unicorns who have also invested in Instoried. Sharmin Ali added: “Instoried will enable brands, enterprises and freelancers to create more meaningful content in less time that resonates with their target audience. Our aim is to create a robust and all-inclusive content tool that can be the complete solution for content writers of all kinds. We want to make empathetic communication the next revolution in content marketing”. Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital investment banking partners in their fundraising journey. About Instoried Instoried helps enterprises and individuals create emotionally engaging content which is also commercially rewarding. The platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions and generate emotive copy for marketing content. Instoried uses a data-driven approach using their proprietary AI driven technology to make real time analysis and suggestions to enhance content to increase engagement and interest for the reader. Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content. Instoried has won several awards including Best Product and Innovation (The Economic Times), Best AI Startup (IIT Kanpur) and Best Woman Driven Startup (JSS). Contact Details Instoried Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

October 27, 2021 09:00 AM Eastern Daylight Time

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APGA Champ Kevin Hall partners with Velocity Global

Velocity Global

Velocity Global today announced a partnership with 4-time Advocates Pro Golf Association (APGA) Tour champion Kevin Hall. Hall competes on the APGA Tour in addition to Korn Ferry Tour and PGA TOUR appearances. He joins 6-time PGA TOUR champion and recent European Tour BMW PGA Champion Billy Horschel as a brand ambassador for Velocity Global. “I met Kevin at Billy’s APGA tournament this summer and knew immediately that we had to work together,” said Ben Wright, Velocity Global founder and CEO. “He embodies our values in everything he does and his personal story of breaking down walls to access opportunity is an inspiration to all of us. I am honored that he will share these stories, along with his electric smile and contagious laugh, while wearing our brand on the front of his hat.” Hall plays each round in silence. He lost his hearing at the age of two due to a life-threatening illness, H-flu meningitis. Determined, he committed himself to the game of golf and earned a full academic and athletic scholarship to The Ohio State University - the first African-American player to receive a golf scholarship at Ohio State - and went on to win the Big Ten Championship by 11 shots. He most recently added his fourth APGA victory at TPC Deere Run in July, shooting an 8-under par 63. “Hard work earns your next opportunity, but it takes partners to open doors for our chosen path in life,” said Hall. “When I learned about Velocity Global’s platform to make work available to anyone, anywhere, I knew they understood the idea of partnership. Opening doors to people everywhere is something I can get behind. I am proud to represent them on and off the course.” The APGA is a non-profit organization with the mission to bring greater diversity to the game of golf through hosted tournaments, player development, and mentoring programs. Billy Horschel hosted his inaugural AGPA Tour Billy Horschel Invitational at TPC Sawgrass this summer. “Kevin is a fantastic guy and heck of a golfer,” said Horschel. “I’ve worked with Velocity Global for a couple of years and Kevin is a perfect fit for their people-first approach to the world. Kevin and Velocity Global’s values align as they both understand that hard work is just as important as being successful.” Hall will join the Velocity Global team this week at the company’s annual party in Denver, Colorado. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 26, 2021 09:01 AM Mountain Daylight Time

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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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Agora Data to Present at 2021 NIADA/NABD Convention

Agora

Agora Data’s Senior Vice President of Sales, Chris Barry, is slated to speak at the 2021 NIADA/NABD Automotive Finance & BHPH Expo. Barry will present “Groundbreaking Changes in Auto Financing to Fuel Growth” at 2:15 p.m. on November 2 in Orlando, Florida. Barry will share how new and revolutionary ways of accessing capital can help dealers compete with online retailers and large used-car superstores. Agora is pioneering change in the auto finance industry by completing the first-ever crowdsourced subprime securitizations in December 2020 and May 2021. Agora plans to execute these transactions regularly thereby permitting more and more dealers to tap into the capital markets. “Unlike any other time in history, independent and Buy Here Pay Here dealers are competing with mega-sized auto retailers who have the advantage of abundant capital with low rates and attractive terms. They may not know they have access to their competitors’ “secret sauce,” said Barry, who has more than 30 years of experience in auto lending, servicing, and ancillary products. “That’s why I’m excited to present at this year’s NIADA/NABD convention. I plan to spell out the most beneficial funding opportunities for independent and Buy Here Pay Here dealers, along with some bonus tips on leveraging robust data to improve loan portfolio performance.” At the convention, Barry will also participate in the BHPH Contract Purchasers Capital Panel, moderated by Ken Shilson. During this panel discussion, Barry and other industry experts will reveal the pros and cons of obtaining funding via securitization, bulk purchase or point of sale. Afterward, dealers can talk directly with Barry and the Agora team at the convention’s Finance Fair. “It’s extremely rewarding to see the looks on dealers’ faces when they find out they can now enjoy the same financial advantages typically reserved for big retail operations,” Barry said. “Much like their customers, Buy Here Pay Here dealers are underserved and underbanked. But Agora is here to change that.” Dealers are invited to drop by Agora’s booth #423 any day during the show to discuss the company’s groundbreaking capital solutions and learn how to access Agora’s completely free-of-charge, comprehensive portfolio analytics. About Agora Data, Inc: Founded in 2017, Agora Data’s platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealers and finance company members to Wall Street and other capital resources previously only available to large dealer groups. Agora Data’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

October 19, 2021 09:03 AM Eastern Daylight Time

ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

Living With Narcolepsy: Symptoms and Misconceptions

YourUpdateTV

Confusion, stereotypes, and stigma about the sleep disorder narcolepsy persist to this day. This can lead to a long time to diagnosis and prevent people who think they have narcolepsy from reaching out to a healthcare professional to learn more. So, what is narcolepsy? Narcolepsy is a rare, chronic, debilitating neurological disorder that affects the way the brain controls sleep-wake cycles. 1,2 Narcolepsy affects approximately 165,000 Americans, with one of its main symptoms being excessive daytime sleepiness, or the inability to stay awake and alert during the day. 1 Other symptoms may include cataplexy, which is the sudden and brief loss of muscle strength or tone brought on by certain emotions or situations, sleep paralysis, vivid hallucinations when falling asleep or waking up, and disturbed nighttime sleep. 3,4 Narcolepsy is estimated to be severely underdiagnosed. 5,6 It can take an average of 10 years for people living with narcolepsy to be diagnosed after experiencing their first symptoms. 5 Narcolepsy can disrupt everyday life, 1 but the symptoms of narcolepsy aren’t always obvious, and may be inaccurately attributed to other medical conditions. 3,7 Getting to know narcolepsy means recognizing the symptoms, understanding their impact, and finding resources and support to help manage the disorder. Dr. Michael J. Thorpy, a world-renowned sleep specialist and narcolepsy expert based in New York, New York, and Jessica, a person living with narcolepsy, conducted a nationwide media tour in conjunction with Your Update TV and Harmony Biosciences to help address misconceptions, learn more about the signs and symptoms, find out what it is like to live with narcolepsy, and discover resources to help those impacted. For more information visit: WWW.KNOWNARCOLEPSY.COM and WWW.KNOWNARCOLEPSY.COM/STORIES References: 1 National Institutes of Health. Narcolepsy. U.S. Department of Health and Human Services. May 2017. 2 Narcolepsy Fact Sheet. NIH Publication No. 17-1637. https://www.ninds.nih.gov/Disorders/Patient-Caregiver-Education/Fact-Sheets/Narcolepsy-Fact-Sheet. 3 American Academy of Sleep Medicine. International Classification of Sleep Disorders. 3rd ed.; 2014. 4 Silber MH, Krahn LE, Olson EJ, Pankratz VS. The epidemiology of narcolepsy in Olmsted County, Minnesota: a population-based study. Sleep. 2002;25(2):197-202. 5 Overeem, Sebastiaan & Reading, Paul & Bassetti, Claudio. (2012). Narcolepsy. Sleep Medicine Clinics. 7. 263–281. 10.1016/j.jsmc.2012.03.013. 6 Carter LP, Acebo C, Kim A. Patients' journeys to a narcolepsy diagnosis: a physician survey and retrospective chart review. Postgrad Med. 2014;126(3):216-224. 7 Thorpy M, Morse AM. Reducing the clinical and socioeconomic burden of narcolepsy by earlier diagnosis and effective treatment. Sleep Med Clin. 2017;12(1):61-71. About YourUpdateTV: YourUpdateTV i s a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 15, 2021 03:00 PM Eastern Daylight Time

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News Direct Introduces NewsBoost™, a Story Syndication Program that Fast-Tracks Coverage from News Releases

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today launches NewsBoost, a novel story syndication program powered by its partnership with Broadry, a newsroom that offers content partnership opportunities for online publishers. NewsBoost utilizes Broadry’s team of journalists to quickly turn news releases into publication-ready news articles to be shared across its nationwide network of digital newspapers and websites. News releases are made to be distributed to newsrooms but they can often fall short at engaging with reporters enough to transform company news into unique coverage. To ensure immediate editorial coverage and wider reach for press announcements, NewsBoost allows News Direct users to: Create awareness of brands, services, and products through customized articles Reach an additional 800,000 to 1,000,000 impressions Receive detailed reporting of article pickup Similar to News Direct, Broadry harnesses innovative features to stay in tune with the changing landscape of journalism, and through NewsBoost, they’re able to extend their content-creating capabilities to help generate coverage around company announcements. The partnership between the two companies will facilitate even more efficient and modernized news dissemination to meet the needs of businesses and communication professionals. “PR professionals are under pressure to improve the news distribution process to better generate unique coverage in crowded market spaces,” said Gregg Castano, CEO and founder of News Direct. “Broadry’s innovative approach is key to NewsBoost’s ability to elevate press release distribution and generate content that helps companies promote their brand easily and efficiently.” NewsBoost also helps brands that may otherwise find difficulty in securing earned media to increase their press coverage. This is done by harnessing Broady’s team of journalists to convert news releases into nationwide digital coverage to better ensure that content is represented in the media. News Direct is dedicated to identifying synergistic solutions designed to help industry professionals excel in media outreach, and with this goal in mind, their launch of NewsBoost was made in tandem with other purpose-built offerings that enhance the release distribution process. This includes SimpliFi, a new solution that streamlines the process of creating and distributing financial content, and DB Direct, an in-platform global media database. Combining NewsBoost with the company’s recent product updates allows News Direct to go beyond the requirements of a top-tier news distribution service and provide relevant, meaningful solutions to drive value for PR and IR professionals. To learn more about News Direct, please visit newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About Broadry Broadry develops innovative and efficient content solutions for today's fastest growing media companies. Backed by a team of forward-thinking journalists dedicated to creating products and services to support news organizations, public relations and marketing professionals, and large consumer brands. To learn more about Broadry and our suite of newsroom services, visit Broadry.com. Contact Details North 6th Agency Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

October 13, 2021 09:07 AM Eastern Daylight Time

Charlie Pesti Increases Bespoke Logistics and Supply Chain Media & PR Offerings with Addition of Hariesh Manaadiar

CHARLIE PESTI

Logistics and Supply Chain Media & PR Company Charlie Pesti has announced the addition of Hariesh Manaadiar as Director, Market & Data Intelligence. Manaadiar joined the company effective October 1 and will be actively executing the company’s vision of becoming the world's best publicist of logistics and supply chain technologies. “ We have had a strong and long-standing relationship with Hariesh through Shipping and Freight Resource (SFR) and are very excited about what this partnership will bring. Through the collaboration, we will continue to regularly bring our clients in front of thousands of decision makers, creating millions of dollars worth of business, while receiving invaluable insights from the ever growing and highly engaged SFR community. As owner of our data and market intelligence efforts, Hariesh will be working closely with customers to turn their operational data into market intelligence and actionable insights that can be presented to industry and mainstream media on a regular basis. We will also be expanding into market reports and research to continue providing stakeholders with crucial data sets essential for their business operations, ” said Charlie Pesti, Founder and Executive Director at CHARLIE PESTI. Hariesh Manaadiar, brings with him 3 decades of experience in global shipping, maritime, logistics, freight, and supply chain management. He holds a Masters in Shipping & Logistics, a Diploma in Journalism and is a Fellow of the Institute of Chartered Shipbrokers and a Fellow of The Chartered Institute of Logistics and Transport. Hariesh has been educating Joe Public globally on the various requirements and vagaries of the industry since 2008 through his hugely popular Shipping and Freight Resource. The site is popular for its educational content, Executive Insights, and Product Reviews. Hariesh is a regular speaker at container seminars and has engaged with entities such as the FMC on matters relating to critical issues such as demurrage and detention and port congestion. “ I have always been passionate about assisting customers in the logistics and supply chain space with their pain points and aiding them in their efforts to find innovative solutions. CHARLIE PESTI was a good fit for me to pursue this passion based on their involvement and experience in working with LogTech companies. Working with start-ups, unicorns and scale-ups, CHARLIE PESTI has tripled their revenue and quadrupled profit in the past year alone. I am definitely excited to be part of this growing team and add my expertise to the business, ” adds Hariesh Manaadiar. CHARLIE PESTI covers the supply chain and logistics markets in the geographies of US, EU, APAC & South Africa. About CHARLIE PESTI Charlie Pesti is focused on and obsessed with being the world's best publicist of logistics technologies. They bring their clients to decision-makers, who are eager to engage with them, pay them, and talk about them. The Charlie Pesti team is expert in content creation, industry and mainstream media relations, lead generation, and conferences. Learn more at — www.pesti.io Contact Details CHARLIE PESTI Priyanka Ann Saini +91 98332 68264 priyanka@pesti.io

October 12, 2021 03:33 AM Eastern Daylight Time

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