News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

Bumble research reveals how the pandemic has changed dating heading into the ‘summer of love’

YourUpdateTV

Bumble, the women-first dating app and social networking platform, has revealed how the pandemic has shaped the way that single people are dating this summer and beyond as restrictions are beginning to ease and more people are becoming fully vaccinated within the United States every day. Recently, Head of Editorial Content at Bumble, Clare O’Connor, participated in a nationwide satellite media tour to discuss the survey results and what they suggest about the future of dating. A video accompanying this announcement is available at: https://youtu.be/w8s692FKpII Following a year of social distancing measures, 91% of survey respondents believe that there is no longer a stigma attached to meeting someone online or through a dating app since the pandemic began. Even more, an overwhelming two-thirds (65%) think that it’s possible to fall in love with someone that they’ve never met in person before. According to the study, the most popular reason why survey respondents enjoy going on virtual dates is that they find it safer to engage with a match virtually before meeting in person. However, that isn’t the only benefit: 1 in 3 (31%) like virtual dates because it saves them time and money, and 1 in 4 (26%) appreciate that they only have to get partially ready (“half-glam”) when going on a video date. Additionally, over half (51%) of Bumble’s community surveyed said that they are updating and refreshing their dating profile right now. For more tips and insights on navigating this new dating landscape, visit bumble.com/finally. Bumble is free and available worldwide in the App Store and Google Play. About Clare O’Connor: Clare O'Connor is Bumble's Head of Editorial Content, working on building out a content platform at the women-first social networking company. Prior to joining Bumble, she spent more than seven years as a staff writer at Forbes, most recently covering women entrepreneurs and workplace equality. During graduate school at Columbia University's School of Journalism, she worked at CNN's Anderson Cooper 360. She was born and brought up in Bermuda About Bumble: Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 23, 2021 02:00 PM Eastern Daylight Time

Video
Article thumbnail News Release

The Aesop Queer Library: A Treasure Trove of Titles by LGBTQIA+ Authors and Allies

Aesop USA

To allow bibliophiles of all stripes to partake in Pride Month 2021, from June 21 – 27 Aesop presents an ephemeral queer library in three of its stores: Aesop Bleecker Street (New York City), Aesop West 3rd Street (Los Angeles) and Aesop Queen Street West (Toronto). To give the featured authors the prominence they deserve, all shelves will be cleared of Aesop products and stocked entirely with books elevating the voices and stories of LGBTQIA+ individuals from around the world. Each visitor entering the store will be able to take home the book of their choice—whether they are a decade-old Aesop customer or a passer-by who happened to be intrigued by the window display. While this gesture will be limited to one book per visitor while supplies last, that book will be complimentary, with no purchase required: this initiative is intended as a moment of generosity and celebration, rather than a profitable endeavor. As explained by Adam Kakembo, Aesop’s Chief Marketing Officer: ‘The way Aesop has chosen to celebrate Pride in the Americas is one of our most unique activations yet. We are not simply changing our logo or launching a Pride-themed collection, this multilayer gesture of generosity is aimed at supporting our LGBTQIA+ staff, customers, independent queer-owned books stores and the communities within these three cities. As a company committed to building a diverse, inclusive, and equitable culture, we are mindful of the heinous crimes, discrimination, and oppression of the LGBTQIA+ spectrum.’ To compose the selection, Aesop’s retail and office teams across the US and Canada were asked to recommend their favorite queer authors and titles. As a way of supporting independent queer bookstores in North America, over 3,000 volumes were purchased from Glad Day Bookshop in Toronto—the longest surviving LGBTQIA+ bookstore worldwide—and Women & Children First in Chicago. The latter’s mission is very much in keeping with the spirit of the Aesop Queer Library, as explained by co-owner Sarah Hollenbeck: ‘I strive to create a bookstore where underrepresented folks see their lives reflected in the books we carry and their voices and experiences are respected.’ To complement these purchases, Penguin Random House has made a generous donation of 2,350 books by such authors as Bryan Washington and Ocean Vuong. Overall, the collection features over 150 titles spanning fiction, nonfiction and poetry, with a focus emphasis on BIPOC authors and on the trans community—including Akwaeke Emezi, Brandon Taylor, and Samantha Irby. A list of other worthy independent bookstores located in the US and Canada, each boasting a thoughtful collection of queer writing, can be found on aesop.com —along with the full list of featured titles, and exclusive playlists by queer artists Chrysanthe Tan and Beverly Glenn-Copeland. Aesop USA 48 w 25th Street 12th Floor New York NY 10010 @aesopskincare Press Contact Cynthia Leung Native Agents cynthia.leung@nativeagents.com www.aesop.com Contact Details Aesop USA Jillian Romero Jillian.romero@aesop.com

June 23, 2021 08:15 AM Eastern Daylight Time

Image
Article thumbnail News Release

Minuteman Press Franchise in Bellingham Helps Buzzing Local Economy Recover from Pandemic

Minuteman Press International Inc

For Michael Tilley and his team at Minuteman Press in Bellingham, the COVID-19 pandemic brought forth unprecedented challenges but also new opportunities for growth as an essential printing business. Michael says, “Early on, a lot of our clients asked us if we were open. They were happy to know we were still operating and able to help them communicate to their customers that they were open as well. We put renewed emphasis on fast turnaround and timely delivery, which really set us apart since they knew they could rely on us.” By remaining open and operating, Minuteman Press in Bellingham supported a wide range of businesses and groups that relied on print and marketing to keep the community informed. Michael says, “The way we kept growing during the pandemic was that we offered products and services for other essential businesses. We worked with local restaurants, fire departments, police departments, hospitals, schools, and other vital organizations. They all needed signage and direct mail campaigns to promote updated guidelines for employees, customers, patients, and students. We were glad to be able to help spread the word.” Today, as more businesses reopen, Minuteman Press is ready to help them ramp up their advertising and marketing efforts. Michael explains, “As businesses come back, we are helping them by providing fresh banners, window graphics, flags, and full-color photos on windows. We’ve also been printing packaging materials such as labels, tags, boxes, and information sheets. Another popular service we provide is dye sublimation, which enables us to produce custom mugs and branded apparel.” Another way that local businesses can engage and connect with customers right now is by utilizing direct mail campaigns. Michael says, “Direct mail was and is getting more popular because it allows businesses and groups to reach out to their target audiences and reinforce operational updates. We’ve produced a combination of newsletters, postcards, and letters for local governments, local tribes, non-profit groups, and for-profit businesses.” “It’s been really great to see more businesses reopen and recover, especially those that were impacted. The local economy is buzzing again and we are getting even busier.” -Michael Tilley, owner, Minuteman Press franchise, Bellingham, Washington As a local small business owner himself, Michael can empathize with his clients and share his own insights from the past year. He says, “The most important thing to do is reach out to your current and former customers. Let them know you are there and engage with them. We have developed a multi-faceted marketing plan that includes phone calls, emails, direct mail, Instagram, and LinkedIn. Because we’ve done it ourselves and have found success, we know it can work for our clients and other local businesses.” Print is a vital marketing channel that can be used in conjunction with digital to deliver tangible results. Michael explains, “I think one aspect of this is that the pandemic jogged us back into a physical reality. We are physical beings and we are not cyber creatures. It made people pay more attention to print and how it’s all around us. Our ability to produce tangible printed items that people can see, feel, and connect with is a real benefit to my business. The printing industry in general makes sure business customers get what they need. It’s great to be able to rely on something when the world’s a little bit sideways.” Michael has owned Minuteman Press in Bellingham since September 2014. He shares, “Previously, I was a biology professor and I have a PhD in molecular genetics. I lived in Missouri and I moved to Bellingham to be closer to my children, which was the driving force behind switching careers. I was new to owning a business so I wanted to go into something with a framework in place. I bought an established Minuteman Press franchise and liked the potential to build on the existing customer base.” By providing ongoing local support, Minuteman Press International helped Michael transition from his prior career to becoming a business owner in a totally new industry. He says, “The support has been really solid all the way around. My Regional Vice President Chris Jutt and Area Manager Jayson Kraus have been great. I can call them anytime and they have been a great resource. I also enjoy the fact that we are provided with marketing strategies, content, and product ideas that we are free to use but that we also have enough freedom to run our franchise the way we see fit. Minuteman Press offers a solid system with a lot of knowledge behind it.” Michael reflects on his time as a business owner, saying, “I enjoy the fact that the work I do has a direct impact on how the company performs. I feel it’s important to have the right staff in place and to also manage the team properly. I have a staff of seven and I know that happy employees do a great job. The satisfaction I get from running my business the right way and growing a successful company is the ultimate reward.” As for what advice he would give to other local business right now, Michael shares, “Things are opening up, and business is going to start getting much busier for everyone. Act now so you don’t fall behind the curve. Have you worked out what your marketing plan is going to be when things do ramp up? Be prepared organizationally and develop a coherent marketing strategy across all different touchpoints. From web to print, be consistent with your branding and your messaging.” Minuteman Press in Bellingham is located at 4025 Iron Gate Rd., Bellingham, WA 98226. For more information, call 360-738-3539 or visit https://www.bellingham.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 21, 2021 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

FREELANCER.COM PARTNERS WITH THE BUREAU OF RECLAMATION AND NASA TO IMPROVE HYDROPOWER SYSTEM RELIABILITY

Freelancer.com

Freelancer Limited (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace, in partnership with Arrow Electronics, one of the world’s largest electronic components distributors, has secured the US$250,000 Automated Maintenance of Protection Systems Challenge, for the Bureau of Reclamation. The aim of the challenge is to improve the reliability of hydropower plant generation by automating safety equipment testing and reducing plant downtime. Using the Freelancer.com and ArrowPlus platforms are expected to attract a large number of candidates offering a variety of viable solutions. “We’re excited to deliver the Automated Maintenance of Protection Systems Challenge ( AMPS Challenge ) for the Bureau of Reclamation using the world’s largest online talent pool of electronic & electrical engineers in what will be the largest challenge yet by an order of magnitude - a quarter of a million US dollars in prize money. If you have the skills, sign up now to Freelancer.com to participate”, said Freelancer Chief Executive, Matt Barrie. Freelancer has broad expertise in engineering with over 2.5 million freelance engineers on its platform, ~260,000 who specialize in electrical engineering. There are also millions of tangentially skilled experts including software, hardware, and firmware developers. Freelancer.com has sourced over 13,000 product designs from more than 6,000 designers in contests run on behalf of NASA. Freelancer built and operates ArrowPlus the world’s largest electrical and electronic engineering crowdsourcing platform which 175,000 leading technology manufacturers and service providers access to guide innovation. The Bureau of Reclamation’s AMPS Challenge will be a two-phase challenge seeking improvements and/or fresh concepts to automate protection system testing at Reclamation hydropower facilities: a White Paper Challenge and a Prototype Challenge. The White Paper Challenge offers a total prize of $100,000, expecting to award up to 10 prizes of $10,000 each. In the Prototype Challenge, commencing immediately after the White Paper Challenge ends, the best prototype will be awarded up to $100,000 prize. In addition, $10,000 awards will be presented for teams that excel in individual benchmarks for a total prototype purse of $150,000. See https://www.freelancer.com/reclamation for more details. This is the first task order won by Freelancer under the US$25 million NOIS2 joint tender and is valued at US$365,000. About the Bureau of Reclamation Established in 1902, the Bureau of Reclamation is best known for the dams, powerplants, and canals it constructed in the 17 western states. These water projects led to homesteading and promoted the economic development of the West. Reclamation has constructed more than 600 dams and reservoirs including Hoover Dam on the Colorado River and Grand Coulee on the Columbia River. The Bureau of Reclamation is the largest wholesaler of water in the USA. It brings water to more than 31 million people and provides one out of five Western farmers (140,000) with irrigation water for 10 million acres of farmland. Reclamation is also the second-largest producer of hydroelectric power in the United States. Its 53 power plants annually provide more than 40 billion kilowatt-hours generating nearly a billion dollars in power revenues and produce enough electricity to serve 3.5 million homes. About Freelancer ® Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and jobs posted. More than 53 million registered users have posted over 20 million jobs and contests to date in over 1,800 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer owns StartCon, Australia's largest startup conference, expo and entrepreneur community established in 2009, WarriorForum.com, the world’s largest Internet marketing community & marketplace, Escrow.com, the world’s largest provider of secure online escrow and online transaction management for consumers and businesses on the Internet, and Freightlancer, a global marketplace for freight, shipping and transportation. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN, and on the OTCQX, under the ticker OTCQX:FLNCF. Contact Details Freelancer.com Sebastian Siseles +1 415-801-2271 sebastian@freelancer.com Freelancer.com Helma Kusuma +19179202356 helma@freelancer.com Company Website https://www.freelancer.com

June 21, 2021 07:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Mike Bako’s Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/nP0A1xC4D6k After the year that we have all collectively had, parents around the globe deserve a round of applause. Endless Zoom meetings? Check. Kids screaming during endless Zoom meetings. Check. So, this year, skip out on generic, run-of-the-mills presents and give the dad figure in your life a gift that keeps on giving Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. Be Smart with Your Spending: If industry predictions are correct there will be record spending, so expect a banner year for all the dads out there. In its annual survey, the National Retail Federation said US consumers are expected to spend more than $20 billion dollars on gifts and other items for Father's Day this year, that is a record high. With that said, spending wisely is definitely something dad would want you to do. So, if you are getting dad a gift, make sure it is something he will love and use financial sense by splitting up your payments with Afterpay. Afterpay partners with thousands of brands and retailers to offer interest-free installment payments to shoppers. With Afterpay, you can get the perfect gift for dad right away but pay for it over time by breaking up the cost into four equal installments, due every two weeks. Shoppers can refer to Afterpay's Shop Directory at Afterpay.com or through its app to browse all of their brand partners across both e-commerce and in-store. Afterpay is available in-store with brands like Dick’s Sporting Goods, Finish Line, JD Sports, Carhartt, Chubbies ….so many more. Great options for Father’s Day gifts. www.Afterpay.com @afterpayusa GROOMING: Dad’s might not admit it but taking care of their skin and smelling good is something they care about and as we head into the steamy summer months its even more important to have products that will work and keep us fresh. Old Spice has two products that can help upgrade any dad’s skincare routine. Old Spice’s Daily Hydration Hand & Body Lotion features a lightweight formula infused with shea butter to deeply condition dry, irritating skin. This lotion provides all-day hydration. Put it on in the morning after a shower to start the day and you are all set. If you are looking for a great gift to supplement something larger or if buying on a budget there’s Old Spice’s Clinical Sweat Defense Anti-perspirant/Deodorant. It was recently selected as an “Expert Pick” in the 2021 Men’s Health Grooming Awards and features 5 in 1 protection power, with 73 hours of proven sweat protection, making it the best defense against sweat and odor for the dad in your life Even during these hot summer days, it provides even the most active guys with superior wetness protection. You can impress dad and show that you’ve done your research because this is tested and backed by dermatologists with skin moisturizers and formulated to be gentle on skin. Daily Hydration Hand & Body Lotion - LINKED HERE Clinical Sweat Defense – LINKED HERE Instagram: @oldspice Twitter: @oldspice https://www.facebook.com/OldSpice/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 12:20 PM Eastern Daylight Time

Video
Article thumbnail News Release

How AI is Helping the Fight Against Breast Cancer

YourUpdateTV

Breast cancer recently surpassed lung cancer as the number 1 diagnosed cancer in the U.S., excluding nonmelanoma skin cancer. Additionally, the National Cancer Institute recently predicted an almost 10,000 excess deaths from breast and colorectal cancers over the next 10 years as a direct result of the pandemic, making it now more important than ever for women to take control over their breast health. Recently, Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan, participated in a nationwide satellite media tour to discuss how new technology is helping the fight against breast cancer. A video accompanying this announcement is available at: https://youtu.be/7nWf973J1ww The COVID-19 pandemic brought routine health screenings, such as mammograms, to a screeching halt, declining up to 92% in some areas last year, according to a study in the Journal of the American College of Radiology. Now, with Americans getting vaccinated and infection rates decreasing around the country, many women are playing catch-up on these vital health screenings, which leads to another issue — a drastic increase in workload for doctors, who must face a surge of patients who need to be screened. Fortunately, an innovative new tool is available to help clinicians cope with this sudden demand, which at the same time provides them a higher degree of accuracy than ever before. ProFound AI ® uses the latest in deep-learning artificial intelligence (AI) and is clinically proven to help radiologists read mammograms more than 50% faster - and with more accuracy - while also reducing false positives and unnecessary callbacks, which can be stressful for women. ProFound AI was the first 3D tomosynthesis software using AI to be cleared by the FDA. For more information, visit icadmed.com About Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan: Dr. Hicks is a distinguished practitioner, thought leader, and published researcher in women’s imaging for breast cancer, with additional interests and expertise in parathyroid and thyroid imaging, and in developing interventional breast biopsy procedures and products. A committed advocate for women’s healthcare, Dr. Hicks has worked closely with colleagues in the medical community to encourage multidisciplinary, best-practice approaches, having collaborated to establish local tumor boards that pool expertise from leading healthcare organizations in the region. He has also served as a catalyst for expanding the role of information technology and the use of artificial intelligence in enhancing the quality and efficiency of healthcare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 10:00 AM Eastern Daylight Time

Video
Article thumbnail News Release

Cyvatar Raises an Additional $9 Million in Series A Round

Cyvatar

Cyvatar today announced that it has raised $9 million as part of its Series A financing to help scale and serve its rapidly growing customer base and continue to drive the adoption of its innovative cybersecurity-as-a-service (CSaaS) model. Escalating cybersecurity breaches and the need to address vulnerabilities across systems, networks, and apps fuel the security services market, expected to reach $193 billion by 2028. Additionally, the growth in hybrid and remote workers coupled with unsecured and unpatched BYOD devices further underscores the need for on-demand cybersecurity resources that include human talent, proven processes, and best-of-breed technology delivered from a single intuitive platform. Cyvatar has grown more than 200% since its debut in October. ATX Venture Partners led the round with additional participation from existing customer CORTEC and longtime Cyvatar investor Bill Wood Ventures. Cyvatar closed a $3 million seed round late last year, bringing the total amount raised over the last eight months to $12 million. “We’ve seen fundraising explode in the security space, in part as a result of the raft of ransomware, email compromise, and phishing attacks that have made people more aware of the problem and increased the need to fix it quickly and effectively,” said Chris Shonk, partner at ATX Venture Partners. “Cyvatar is an exciting addition to our dynamic portfolio and a natural fit alongside our other rapidly growing organizations. No other company we evaluated solves the problems of cybersecurity like Cyvatar. With Cyvatar CSaaS, security becomes as effortless as turning on the lights. There’s no better value for customers.” Cyvatar CSaaS offers security in a box for organizations of any size and any level of cybersecurity expertise--already more than 150 platform members have started the security journey with Cyvatar. Its mature sales and marketing engine makes it easy for new members to join and offers ongoing education and support for existing customers to continuously remediate evolving threats, safeguard critical systems, and boost compliance scores. "I can tell you that after implementing just three Cyvatar solutions, our security confidence is a lot stronger than it was before and our company as a whole is far more secure,” said Brent Fanguy, vice president of technology at CORTEC. “We applaud Cyvatar for pricing by employee count because it’s so easy to calculate and fit into our budget -- no counting servers or workstations, which is a nightmare. Cyvatar has delivered consistent value from our security spend, and we look forward to continuing to grow our partnership with them.” Whether customers need to speed their sales cycles, remediate after a breach, prevent future incursions, or respond to a third-party risk assessment, Cyvatar helps them achieve superior business outcomes every day. Click HERE to get started free and learn more about how Cyvatar is making cybersecurity effortless for every business. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is a global organization with operations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube. About ATX Venture Partners ATX Venture Partners is an early-stage venture capital firm specializing in the South-Central US. The firm’s seed and Series A investments focus on software-as-a-service, IoT, e-commerce, AI, frontier commercial technologies and mobile applications. ATX Venture Partners brings institutional-grade funding, process and rigor to early-stage venture capital investments, and is the partner to propel portfolio companies forward to larger growth capital. The firm was founded in 2014 and is based in Austin, Texas. Visit www.atxventurepartners.com, and follow them on Twitter, Facebook, and LinkedIn. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai ATX Ventures Meg Brigman +15127666462 meg@atxventurepartners.com Company Website https://cyvatar.ai/

June 17, 2021 07:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Minuteman Press Printing Franchise in Bethesda, MD Celebrates Grand Reopening

Minuteman Press International Inc

Located at 8210 Wisconsin Avenue, Minuteman Press in Bethesda held its grand reopening event on May 15 th in conjunction with the Rockville Chamber of Commerce. Owner Leslie Klein was excited to celebrate the renovations of her center as well as the return of local community events to Bethesda. She says, “We redid our lobby, added a new envelope printer, and rearranged our layout to optimize our production and best serve our clients. It feels fantastic to celebrate our grand reopening!” As she reflects on her grand reopening as well as the past year, Leslie says, “The pandemic took its toll on everyone and we are just thrilled to be able to move forward. Last year, we remained open as an essential business and continued to support and serve our community in any way we could. For example, I reached out to all of the local school districts and we ended up printing and distributing 3,000 graduation yard signs, which was really gratifying.” Today, Leslie is happy to get back to business. “As soon as networking events opened back up, I jumped on board and attended all sorts of networking and speed networking sessions. This past week alone, I received two jobs for orders from people who referred me from those events. It feels great to get back out there and let people know what Minuteman Press in Bethesda is all about.” Some of the popular high-demand items that Leslie’s team provides to clients right now include bulk mailings, banners and signs (large format printing), promotional products, and custom printing for events and trade shows. Leslie says, “Community events are coming back and this summer is already heating up for us. We have already been selected to be the print supplier for two golf tournaments. For one of the upcoming golf outings, we are producing 60 double-sided yard signs, retractable banners, table tents, and promotional magnets.” Leslie adds, “As for bulk mailings, I’ve done my research on direct mail and I’ve really made it a point of focus at networking events. I talk about direct mail in Chamber groups, my BNI group, and to my customers. We are able to help them market themselves and our ability to design, print, and do the mailings for them makes it easy for our clients.” “Our clients will give us an idea of what they want and as marketing and printing professionals we’re able to help them figure out what they really need. We are a small business with a team that works really well together. What I’ve learned is that print is here to stay and we can assist our clients with customized products and services that make sense for their needs and their bottom lines.” -Leslie Klein, owner, Minuteman Press franchise, Bethesda, Maryland From Nursing to Printing Prior to buying Minuteman Press in Bethesda in November 2019, Leslie Klein worked 25 years as a nurse and also spent time raising her three children. She says, “I loved being a nurse but I always wanted to do something entrepreneurial for myself. My husband and I decided to go to the local franchise show in April 2019 because it was fun to see what opportunities were out there. I always thought I might end up with a business related to gardening since it’s a hobby of mine, and I also looked at other options such as an eyelash/cosmetics franchise. I met Minuteman Press Regional Vice President Bob Heimbuch at the show and learned about printing. We did our research, the price was right, and by the middle of May we put down a deposit for Minuteman Press in Bethesda.” “Minuteman Press provided me with a turnkey business where I didn’t have to reinvent the wheel. I love everything about the ongoing local support Minuteman Press provides as well as the business model where I have nights, weekends, and holidays off. I enjoyed being a nurse but the hours were hard and I left the field to raise my kids. I love what I am doing now and I feel my quality of life and work-life balance are far superior than when I was working in hospitals.” -Leslie Klein When asked about the rewards of owning her own business, Leslie answers, “My staff is absolutely amazing and we work well together to best serve our customers.” She concludes, “Being able to fulfill custom orders and keeping my clients happy is such a great feeling. Being able to learn and grow with them is my ultimate reward.” Minuteman Press in Bethesda has been awarded the 2021 Best of Bethesda Award in the Commercial Printers, Designers & Marketers category. The award from the Bethesda Award Program recognizes Leslie and her team for working to “enhance the positive image of small business through service to their customers and our community.” For more information on Minuteman Press in Bethesda, call (301) 656-1188 or visit https://www.mmpbethesda.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 15, 2021 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

New DynAdmic innovation deeply fuses Connected TV with connected audiences for first time

DynAdmic

The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the next three years. Consumer adoption has been fast, and the amount of time people are spending on connected devices increases daily. Whilst many marketers know there is a power in the incremental reach created by increasing ad exposure during influential times of the day on CTV, the contextual abilities to target people accurately has been escaping them. Until now. The team, at global media leader, DynAdmic have launched a new contextualization technology that is dedicated to dramatically transforming audience analysis and insight for advertisers and solving this problem. DynAdmic’s revolutionary approach semantically analyses and categorizes CTV inventory for the first time ever. This process allows them to enrich the context of the content with information based on the application itself (themes, audiences, publishers) as well with the specific program or series being viewed at the time. This powerful innovative approach is executed by leveraging a specialist semantic categorization method based on Named Entities Recognition (NER). With the NER process DynAdmic are currently rolling out they are analyzing approximately 100 million unique ad placements per day of which one third are from CTV. This analysis has allowed their team to refine the semantic categorization of the entire CTV inventory by more than 50%. “At DynAdmic we have seen how CTV has improved the customer experience. We want to ensure we are doing the same for the marketers and their ad spend” says founder and CTO, Bruno Champion “ Our experience shows that if we can connect our clients’ brands with the consumer accurately, and with relevance, on the CTV channels they earn more of each viewers time and in return increase their ROI.” The new intelligent systems from DynAdmic leverage the power of semantic algorithms and analytics to disrupt the existing approach and whilst most advertisers still find online video inventory vague, this new arrival in the market is revolutionizing targeting precision based on linguistic programming. “Our technology is the first to market and is addressing a market-wide problem by bringing contextualization technology to CTV for the first time. We are offering our clients specific KPI measurability and targeting, and a far better user experience for their consumers given the context is accurate and relevant to their personal viewing behaviour. This is a groundbreaking shift, and we couldn’t be more excited to roll it out” closed Champion. Find out more at http://www.DynAdmic.com or contact: lara@DynAdmic.com About DynAdmic DynAdmic curates digital video advertising inventory from the world’s leading websites by utilizing smart semantic targeting and activating brand safety and fraud security, while focusing on campaign performance metrics. They connect world-class advertisers with qualified audiences across Youtube, apps and the largest publishers reaching more than 450MM viewers globally and targeting viewers in real-time based on what they are about to watch by using their proprietary AI audio recognition technology. Their exclusive demand platform scans 20,000 pages per minute and scores every page according to brand safety, contextual relevance and qualified audience parameters. By leveraging a superior and owned code, the DynAdmic team can identify and target viewers’ real-time interest and prospective consumers from their audience catalogue in 60 languages across the world with a fraud rate of less than 1% according to Moat. DynAdmic is the only certified Google partner that connects the online with offline world with TV Sync, and has a 96% context relevance score as well as third-party verification from IAS. DynAdmic partners with the leading brands, agencies and publishers and is comprised of 130 people in 7 countries. www.us.dynadmic.com Contact Details DynAdmic Corp. Lara Krumholz +55 11 94135-2008 lara@dynadmic.com Dynadmic Corp. Lara Krumholz +13477467971 Company Website http://us.dynadmic.com/

June 15, 2021 08:15 AM Eastern Daylight Time

1 ... 7778798081 ... 83