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Fine Hygienic Holding Continues to Lead on Progressive Female-Friendly Workplace Reforms with Pregnancy Loss Policy

Fine Hygienic Holding

Fine Hygienic Holding (FHH), the world-leading wellness group and manufacturer of hygienic paper products and long-term germ protection solutions, has yet again taken the initiative to introduce new female-friendly policies as part of its continuous workplace reforms which aim to provide the most inclusive and welcoming environment possible for all its employees. Demonstrating that the company is serious about bringing about positive change, it has updated its Parental Leave Policy to include provisions for miscarriage or stillbirth, across all its locations. FHH already has generous maternity leave provisions for working mothers who benefit from 16 weeks of paid leave, above what the International Labour Organization recommends, and it even offers 3 weeks of paid paternity leave, which puts it at the forefront not only in the MENA region but also globally. Employees are eligible for compassionate leave upon the unfortunate event of a female employee or a male employee’s spouse suffering a miscarriage or stillbirth. In both instances the employee is entitled to five days of paid leave, and females may take an additional five days of unpaid leave. This comes in line with FHH’s core values to lead with empathy and extend leave to women needing time to recover physically and emotionally, and to consider the needs of male partners as well. No other company in the region offers such a generous leave policy, with provisions for maternity, paternity, miscarriage or stillbirth, in addition to a monthly day off for females. James Michael Lafferty, FHH CEO, said, “Our company believes that – if we take care of the people, the business will take care of itself – which is why we are constantly on the lookout for practices that support our employees’ wellbeing, especially during pivotal moments in their lives. With our updated policy our aim is to live our values and support our employees through difficult times.” FHH adheres to the highest standards of HR practices with a strong emphasis on supporting and empowering parents within its workforce. It is worth mentioning that the company was recently recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit | │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

April 11, 2022 02:59 AM Eastern Daylight Time

EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

The Channel Company

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen. The Channel Company, a leading IT-channel focused B2B marketing company, will acquire Incisive’s technology portfolio. The acquisition will reunite CRN and CRN UK under the same company. The technology portfolio also includes the Computing and Channel Partner Insight brands. Simon Foster, CEO of Arc, said, “This is a pivotal step in the evolution of Arc. We are pleased to welcome Incisive Media CEO, Jonathon Whiteley, and the financial services and business sustainability teams to Arc, and look forward to growing and developing these portfolios. We also look forward to further developing the Arc platform through this acquisition with the addition of more resources and channels with which we can grow our network.” Blaine Raddon, CEO of The Channel Company, said, “We are excited to add Incisive’s technology channel brands to our portfolio, and believe the reunification of the US and UK CRN brands will provide substantial benefit to our audiences and clients. This acquisition gives us the opportunity to link Incisive’s Computing brand with our Midsize Enterprise Services brand in a powerful, connected, global end-user community. Altogether, the acquisition results in a leading position for The Channel Company in content and events in both the US and EMEA.” Jonathon Whiteley, CEO of Incisive Media, said, “Following a very successful period of growth over the last few years, Incisive Media is now ready for its next stage of development. The global platforms of Arc and The Channel Company offer natural homes for Incisive Media’s brands and people. Our audience and customer centric approach to growing and supporting the end markets that we serve fits squarely with the philosophies of both Arc and The Channel Company. This split allows us to support that growth in a relevant and focused way. I am excited about the future and look forward to working with Simon and his team at Arc to take Incisive Media into this next and exciting chapter.” Cardean Bell advised Incisive on the transaction and Macfarlanes provided legal advice. Arc’s M&A advisor was Canson Capital Partners. Jones Day was legal advisor to both Arc and The Channel Company. Plural Strategy Group advised Arc and The Channel Company on commercial due diligence. Incisive Media Based in the heart of London, Incisive Media is an award-winning business to business digital media and events business established in 1995. Operating in the financial services, enterprise technology and business sustainability markets we have some of the most influential, engaging and well-known brands in business media. We are a tech-enabled, forward facing marketing services business that connects and informs business professionals through our analyst-grade content and our market leading events. We offer our clients the ability to reach their customers through advanced and integrated digital marketing activations and we are constantly adapting to the ever-changing digital marketplace. www.incisivemedia.com Arc Arc is a B2B platform backed by investment funds managed by EagleTree Capital that intends to redefine business networks by building the next generation events and media business. With a customer-centric approach, guided by data and intelligent insight, Arc seeks out ways to connect communities, wherever, whenever, or however, people need to come together to meet, network, learn, and grow their businesses. http://www.arc-network.com The Channel Company The Channel Company is focused on the technology industry and its CRN brand is celebrating its 40th anniversary in 2022. Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 40 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research, consulting and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of outcome-driven services focused on addressing the channel’s unique needs worldwide. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 35 private equity investments and over 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn. Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Incisive Media Sophie Eke +44 20 7484 9802 sophie.eke@incisivemedia.com Arc Caitlin Read +44 7727 860756 caitlin.read@arc-network.com Company Website https://www.thechannelcompany.com

April 06, 2022 06:27 PM Eastern Daylight Time

Minuteman Press Franchise in Bath, England Moves to New Location, Lands Bath City FC Sponsorship

Minuteman Press International Inc

After 23 years in business and now entering their 24 th year, the long-time Minuteman Press franchise in Bath England has moved to a beautiful new location located on Pines Way Industrial Estate in central Bath. Since the move, Minuteman Press in Bath has nearly doubled production capacity and produced quicker turnaround times for their clients. In what has been a busy year for Minuteman Press in Bath, they have also landed a back of shirt sponsorship for Bath City FC. Throughout the 2021/2022 season, Minuteman Press in Bath has had their logo on player uniforms to increase their brand awareness and visibility. Managing Director David Ghent and Marketing Director Dave Dixon talk about the history of the business as well as what the future holds for Minuteman Press in Bath. What is the history of the business? Dave Dixon: “It all started in 1998 when our MD David Ghent had a vision to provide the best printing services in Bath. He saw a gap in the market for a city-centre location to offer on-site print and copying services. We’ve since outgrown our Walcot Street site and have developed into a commercial, print and signage service in our new facility at Pines Way.” How has the business grown and what are the keys to your success? David Ghent: “For us it’s always been about putting our customers first. We like to help them stretch their marketing budgets as far as possible. Sometimes it’s not about finding the cheapest option, it’s about the maximum return on investment. The success of our customer base is our success. We still have customers today that placed their first orders back in 1998!” What would you say have been the major changes to the printing industry over the past decade? Dave Dixon: “Speed and print enhancements! Sure, if you want a simple brochure to go through the door or get picked up with a load of other flyers that’s great, we can produce thousands of those and you’ll get a small percentage return rate. However, we find that once we add a spot of gloss, gold ink or foil it stands out from the crowd. We’ve also invested heavily over the years in the most up to date technology and most reliable kit to ensure that we can produce great results on time and quickly. After all you’ve seen it on your screen and you are keen to have it in your hand.” How do you set yourself apart from the competition especially online suppliers? David Ghent: “Online print is great if you want cheap bulk printing and you’re 100 percent sure that your artwork is designed well, you’re not too concerned about the final colours and you don’t need any advice or are not expecting a long term relationship with a local supplier. Most of our clients value business relationships and like to discuss their print job and how they might make it look as good as possible. Alongside that excellent level of customer service, we are also able to meet almost any deadline; most of our work is produced the same day on site here at Pines Way, with real people checking your artwork, colours and print quality. We are also a one stop shop. We will deal with your business forms, flyers and brochures, and we can also produce shop signage, vehicle graphics and exhibition displays. You really don’t need to go to many sources for your marketing materials. That’s how we differentiate ourselves.” How did you adapt over the past two years and diversify your offerings? Dave Dixon: “We very soon discovered the joy of floor and wall graphics! We did a little but of that pre-pandemic, but then we had to take it to another level. Our Large Format Studio Manager was in fact working hard during the first lockdown producing a catalogue with a full range of social distancing signage. We also had to test the materials to ensure that they were safe enough for installation on the ground – we really didn’t want people slipping on our floor graphics! We produced thousands of linear metres of floor and wall graphics. We continue to do so now, but for marketing purposes rather than safety.” Why did you decide to move to your new location and what does it mean for your clients and your future? David Ghent: “In reality, we outgrew Walcot Street and we really could not reach our full potential there. The new location represents a €1 million investment in the business. We have two of Xerox’s top end presses and we have added the full range of specialty colours to those, this includes white, fluorescent, gold, silver and clear toners, the range of colours we can really achieve is impressive. We’ve added short run foiling in house and of course our huge vehicle bay means that we can now do signwriting on cars and vans. Our signage team is expanding our offerings further. Interiors will be a big growth area for us including printed graphics on walls, floors, and windows. Window blinds are very popular at the moment and a really cost-effective way to keep your branding visible.” What makes you most proud as you reflect on the past 24 years? Dave Dixon: “We are proud of our level of customer retention. We work closely with our client base to ensure that they are always happy. We are also always happy to give back to our local community through supporting charities and clubs with free or heavy discounted pricing, as well as being proud to be a local business taking part in the civic life of our city.” What’s next for Minuteman Press in Bath? David Ghent: “We are in the right premises at last, so we now need to consolidate and plan for expansion. We need to continue strengthening our print and signage offerings and ensure that we are seen locally as Bath’s number one printer, as well as growing our online sales.” For more information on Minuteman Press in Bath, England, visit https://minutemanbath.co.uk. Learn more about Minuteman Press UK franchise opportunities at https://minutemanpressfranchise.co.uk. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

April 06, 2022 10:10 AM Eastern Daylight Time

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Agora Data’s CTO Chad Stilwell to Present at Auto Intel Summit 2022

Agora

Agora Data’s Chief Technology Officer, Chad Stilwell, will speak at the 2022 Automotive Intelligence Summit in Raleigh, N.C., April 12-14. His breakout session, titled “Using Data to Predict Subprime Auto Performance,” will start at 1:30 p.m. on April 12. Stilwell is responsible for all data science initiatives at Agora, including artificial intelligence (AI), modeling, and analytics. During his presentation, Stilwell will share how data science helps today’s auto industry better predict – and even improve – the performance of subprime loans. This underserved, underbanked, and previously considered risky segment is rapidly becoming a viable asset class. Stilwell will explain what this means for the future of subprime and how these latest innovations impact lenders, dealers, and consumers. “Closing the deal is only half the battle for today’s independent auto dealers and finance companies. Long-term success in this business relies heavily on how a loan performs after the deal is closed,” Stilwell said. “I look forward to discussing the treasure trove of data analytics now available to dealers and finance companies – and how to best use this information to maximize the performance of their portfolios.” Stilwell brings to the conversation a diverse background of industry firsts. He played a crucial role in launching Agora’s crowdsourced securitizations, their line of credit with reducing interest rates, and their technology platform that provides a book value for subprime auto loans. With over a decade of technology and development expertise, Stilwell previously served as the Director of Analytics & Insights for a top Fortune Global 500 company. He has a passion for using cutting-edge technology to solve today’s challenges. Currently, he leads the Agora team of developers to bring personalized business intelligence and expert analytics to Agora users. Stilwell looks forward to demystifying subprime auto finance for Auto Intel Summit attendees while sharing the game-changing significance of in-depth portfolio analytics. Company representatives will also be on hand at the NIADA Convention & Expo in Las Vegas in June to help further Agora’s mission of empowering independent auto dealers and finance companies. About Agora Data, Inc: Agora Data’s platform delivers a suite of tools to empower independent dealers and finance companies to finance their subprime customers. Agora’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

April 06, 2022 09:03 AM Eastern Daylight Time

Our Culture of Silence is Hurting Our Kids: How to use everyday moments to talk to kids about safety and sexual abuse

YourUpdateTV

Many parents know it’s important to talk with their children about sexual abuse but aren’t sure what to say. How do you find the right words and moments to talk with kids about their safety? One organization has developed an easy way for parents to talk to their children about in-person and online safety. Recently, VP of Education, Research, and Impact at Committee for Children & Mom of 2, Dr. Tia Kim, participated in a satellite media tour campaign to talk about how and when parents can start having these critical safety conversations. A video accompanying this announcement is available at: https://youtu.be/LVgUtn9B1uU The Journal of Adolescent Health reports that 1 in 4 girls, and 1 in 20 boys report experiencing sexual abuse before the age of 18. And, according to The Department of Health & Human Services, children under the age of 9 are most likely to be abused. Experts agree, informed children are less likely to be abused, and those who feel comfortable talking openly with a caring adult are more likely to disclose abuse if it happens. In support of National Child Abuse Prevention Month, Committee for Children is launching its fifth annual Hot Chocolate Talk campaign to help families start conversations with their children about personal and digital safety. “When parents communicate safety rules with children early and often, they create environments where kids feel comfortable asking questions and having difficult conversations, such as disclosing abuse,” says Dr. Kim. The “ Hot Chocolate Talk” how-to guides are designed to help make an admittedly awkward conversation feel as warm and comfortable as a mug of hot chocolate, showing parents and caregivers how to use everyday moments as touchpoints for these important safety talks. “We know child sexual abuse can be a challenging subject to navigate. The Hot Chocolate Talk How-to Guides help parents and caregivers take the guesswork out of knowing what to say and when to say it,” says Dr. Kim. “A shared treat can help create a more comfortable atmosphere. We encourage families to sit down over a cup of hot chocolate and start the conversation today.” Families can download the free How-to Guide at HotChocolateTalk.org, along with a variety of approachable, research-based resources that include guidance on how to respond to disclosure and how to identify signs of abuse. Tia Kim, PhD Bio: Vice President of Education, Research, and Impact. Dr. Tia Kim is a developmental psychologist, a parent-child relationship expert, and a mom of two. She believes in a strong family foundation, open lines of communication, and the critical role that parent-child relationships play in children’s safety and well-being. With her experience as a parent, education research scientist, and psychologist, Dr. Kim aims to provide families with simple, research-based tips and insights to help them start conversations about child safety. Dr. Kim began her career in academia but later decided she wanted to see her research in action helping children and youth. Today, she leads Committee for Children’s team of research scientists to develop and evaluate the quality, effectiveness, and impact of the organization’s social-emotional learning programs and family engagement work, including this year’s child sexual abuse prevention campaign, Hot Chocolate Talk. Dr. Kim received her doctorate in developmental psychology at the University of California, Riverside, and completed three years of post-doctoral training at the National Academic Centers of Excellence in Youth Violence Prevention. Before joining Committee for Children, she served as an assistant professor in human development and family studies at Penn State Brandywine. About Committee for Children: Committee for Children is a global nonprofit on a mission to ensure children everywhere can thrive emotionally, socially, and academically. Our founders designed our first program, Talking About Touching, to empower children to recognize, refuse, and report sexual victimization. We’ve broadened our scope throughout the past four decades to include bullying prevention programs, and today we’re best known for our innovative Second Step® social-emotional learning programs. Second Step programs blend research and rigor with intuitive design and reach more than 16.5 million children worldwide. Learn more about the work we do at cfchildren.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 05, 2022 02:00 PM Eastern Daylight Time

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Claravine Grows Leadership Team with the Appointment of Olivia Mills, Senior Manager of People & Culture

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has expanded its senior leadership team with the appointment of Olivia Mills, who joins as the Senior Manager of People and Culture. Mills is responsible for supporting the aggressive growth goals of the company to double its headcount this year and to continue to build and amplify Claravine’s strong remote-first company culture, which is centered around a commitment to people development and customer focus. Claravine has a strong foothold in the marketing technology landscape, working with brands like Under Armour, Ancestry and Vanguard, among other Fortune 1000 companies. As part of its expansion this year, the company is planning to hire key roles for teams in the disciplines of customer success, product management & design, sales, business development, marketing, accounting & operations and engineering. Mills will be developing and executing against the growth strategy that focuses on team member empowerment, talent acquisition and recruitment, employee culture in the virtual-first environment as well as diversity, equity and inclusion (DEI). Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos that limit speed and decisions. With a collaborative user interface and strategic integrations with top data management platforms such as Adobe and Google, The Data Standards Cloud platform enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. “Claravine’s unique solutions and robust growth strategy for the year ahead have been so inspiring to me. I am eager to find the best talent, build teams and help them grow, enabling the company to continue to be successful,” Mills said. “It’s my job to make sure every new and current employee feels like they have a place and a path forward with the company so that our culture ultimately speaks for itself.” Prior to joining Claravine, Mills served as a Human Resources Consultant for a Colorado-based financial service company where she developed initiatives and implemented processes across recruiting, hiring, onboarding and training, retention and development and DEI. Mills brings her experience in hiring top talent as well as assisting in all areas of change like company culture, compensation and performance reviews, management structure and training. Mills holds a Masters of Professional Studies from The George Washington University as well as a Bachelor of Business Administration from the University of Wisconsin-Stout. “We are extremely pleased to welcome Olivia to our team,” said Verl Allen, CEO of Claravine. “As we continue on our growth journey, acquiring and developing talent is of the utmost importance. People are at the heart of everything we do. Olivia’s experience in leading with a people-first mindset, along with her integrity and candor, make her the ideal fit for our organization.” About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Contact Details Maggie Stasko Kite Hill PR maggie@kitehillpr.com Company Website https://www.claravine.com/

March 30, 2022 10:00 AM Eastern Daylight Time

Fullintel Hub: Real-Time, Human-Curated Media Monitoring With PredictiveAI™

Fullintel, LLC

Fullintel, a leading media monitoring and intelligence service, is proud to announce the launch of its new real-time media monitoring platform with predictive artificial intelligence capabilities: Fullintel Hub. Fullintel Hub combines actionable news curated by AMEC-certified media analysts with a quality assured, automated news feed that delivers ultra-relevant, real-time results. Meanwhile, Fullintel Hub’s PredictiveAI™ technology works tirelessly in the background to highlight which real-time stories have the potential to trend or go viral – helping PR teams get in front of breaking stories earlier. “We’re extremely proud to launch a first-of-its-kind, real-time media monitoring platform that combines our award-winning human curation services with intelligent automation and AI,” said Fullintel President Andrew Koeck. “Fullintel Hub is exactly that: It’s a full-on media monitoring hub that includes a human-curated news feed, a quality-assured automated news feed, along with PerdictiveAI capabilities to help PR teams make faster and smarter decisions.” Clients can use Fullintel Hub to easily build customized ad hoc reports and share articles instantly through social media or RSS. Clients can also ask their dedicated media analyst to customize Fullintel Hub with limitless topics, subtopics, and other custom information. Fullintel’s proprietary PredictiveAI human-in-the-loop machine learning technology is the first-ever AI solution that predicts which stories will trend or go viral. It combines 100-plus proprietary machine learning models with an issues ontology and first-of-its-kind global events database containing 40 years’ worth of annotated data. Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time â compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India. Contact Details Fullintel Jim Donnelly jdonnelly@fullintel.com Company Website https://fullintel.com/

March 30, 2022 10:00 AM Eastern Daylight Time

THEOREM INC WINS BRONZE STEVIE® AWARD IN 2022 STEVIE AWARDS FOR SALES & CUSTOMER SERVICE

Theorem Inc

Theorem Inc., a full-scale, flexible digital media and marketing services provider, was presented with a Bronze Stevie® Award in the Most Valuable Response by a Business Development Team category in the 16th annual Stevie Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business Awards ® and International Business Awards ®. More than 2,300 nominations from organizations in 51 nations of all sizes and in virtually every industry competed this year. Over 150 worldwide professionals in eight specialized judging committees determined the winners. The competition included more than 90 categories for customer service and contact center achievements. Founded in 2002, by CEO Jay Kulkarni, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. Its unique approach is pioneering the future of full-service, flexible marketing solutions. Last year, the company launched its Theorem Cares initiative as an ongoing strategy to support its global employees and make a positive global impact. From improving vaccine accessibility in India to implementing a business continuity plan with employee wellness as the focus. The Stevie Award judges generously praised Theorem’s COVID-19 efforts stating, “Theorem’s vaccination initiative and transportation re-purposing for Indian employees is especially notable. We appreciate how Theorem not only served its employees, but the communities as well. All this while trying to keep business operating during the pandemic – a significant balancing act.” “Theorem is honored to be recognized for our agility and attentiveness to the individual needs of our employees and their communities across the globe,” Kulkarni said. “We were able to ensure our teams and their families had the resources they needed to stay as safe and healthy as possible. I am so proud of our amazing team around the world, who deserve all the credit for this award.” “The nominations we received for the 2022 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations during the COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year's winners for their continued success. We look forward to recognizing them on May 11.” Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales. For more information about Theorem Cares, click here. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Maggie Stasko maggie@kitehillpr.com

March 29, 2022 08:00 AM Eastern Daylight Time

Minuteman Press Franchise in Irvine, CA Achieves Record Monthly Sales Driven By Apparel and Promotional Products Growth

Minuteman Press International Inc

Frank Matsumoto is the owner of Minuteman Press located at 18 Technology Drive, Suite 171, in Irvine, California. Frank has owned the business since 2010 and recently achieved record monthly sales. Frank says, “My growth was sparked by increases in apparel and promotional products sales. This made up 60% of my business while wide format printing was also a growth driver for us.” For nearly 12 years, Frank has built his brand by building relationships and following the Minuteman Press franchise business model to market his business. “I personally visit other local businesses to get to know other people and so they can get to know me. It also gives me the chance to see what they are doing in terms of promotional products as behind every counter are items like cups, pens, and t-shirts. Everywhere I go, I make sure to wear branded Minuteman Press apparel and I come prepared with our branded product catalogs. It starts with me wearing my own branded apparel and showing them our products, and then it goes – and grows – from there.” “As soon as I educate clients on our ability to go beyond printing, their mindset changes and suddenly they realize they can use our services for their apparel and promotional needs.” -Frank Matsumoto, owner, Minuteman Press franchise, Irvine, CA One client that has taken full advantage of Minuteman Press’ printing, apparel, and promotional products capabilities is HI-CHEW ™. Frank says, “We started our relationship on a phone call for a rush order of postcards. I visited with them, introduced myself, and secured the order. At first, we did a run of 25,000 die-cut postcards. This turned into a reorder for 75,000 and then later over 100,000 die-cut postcards featuring HI-CHEW™ products and coupons.” Frank continues, “Thanks to fulfilling that first order and then building that relationship, the number of items we’ve provided for HI-CHEW™ has grown considerably over the past four years. At the end of 2021, we did their string backpacks, sunglasses, laminated tote bags, t-shirts, 13,000 hand sanitizers, keychains, and stickers on their specialty buckets. We also provide branded apparel for their employees and for customer giveaways.” “There’s no way to replace the touch and feel of a promotional item or printed piece. It is simply good business to use print as a marketing tool to reach your target audience and help increase brand awareness as well as ROI.” -Frank Matsumoto Over the past two years, Minuteman Press in Irvine has remained open and operating throughout the pandemic as an essential business. During that time, Frank ramped up his marketing across all channels. He says, “We used mailers, built up our social media, and solidified our presence by generating positive Google reviews. We have earned a 5-star rating with nearly 100 reviews, and we are proud to receive such amazing customer feedback.” Today, as more business events return to Irvine, Frank has seen an uptick in trade show supplies. Frank says, “Orders for trade shows can include everything from booth displays, banners, and table throws to apparel and promotional products. For all of these items, Minuteman Press is here to help.“ “Irvine has one of the largest business hubs in Orange County. There are a lot of opportunities here, and I also am in a business complex building relationships each day with other business owners. I’ve used a combination of direct marketing, promotional mailers, email marketing, social media marketing, and networking through my BNI group to grow over the years.” Prior to franchising with Minuteman Press, Frank worked in sales. “I was looking at several franchises and did my due diligence. I really liked the structure of Minuteman Press, as well as the B2B nature of the business. I didn’t want to rely on walk-ins like a general retail store, and I love the Monday-Friday business hours. It gives me the freedom and flexibility to do things like pick up my daughter from school and take her to her fencing class while still being able to build my business.” Frank appreciates the ongoing local support he’s received from Minuteman Press since buying the business. “Whenever I need something, Dan Byers and the regional team is here to help me. I also like the FLEX software we use to manage all of the different aspects of the business.” When asked what the biggest lesson he’s learned over the past 12 years as a business owner, Frank answers, “What comes to mind is one of the first things that was taught during the Minuteman Press training program. There was a sign that said, ‘If you don’t market, you won’t make it.’ Over the years, and especially over the past two years, I can say that marketing has been huge for our sustained growth and success.” For more information on Minuteman Press in Irvine, CA, visit their website: https://www.irvine.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

March 28, 2022 10:00 AM Eastern Daylight Time

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