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Quarter4 Launches Real-Time AI-Powered Predictions for 2021 NFL & NCAA Football Seasons

Quarter4

Quarter4, an easy-to-integrate, AI-driven predictive sports data and analytics provider for sports, media and betting companies, today announced the launch of its NFL and Division I NCAA college football predictions for the 2021 season. With the addition of the NFL and NCAA Football, Quarter4 will produce more than 2 million predictions per-day, including pre-game predictions and in-game player forecasts for all 2,180 NFL players and 16,900 college players. Quarter4’s verified and true deep learning neural network, analyzes 250,000 layers of statistical data and other variables that affect athlete performance. The company’s technology takes the human element out of creating the in-play data set. This provides its partners deeper insights into the game including the most robust, customizable predictive forecasts updated at the speed of the game, not at the end of the quarter. “Football is king in sports betting. Our new predictions and forecasts are empowering our partners to provide richer betting experiences for their audiences,” said Danijela Covic, CSO and co-founder of Quarter4. “Our in-game forecasts are especially exciting, given that every 60-90 seconds our partners will see updated player predictions. The depth and speed of our forecasts provide our partners with an exceptional value-add as their customers can take immediate action on the insights Quarter4 is powering.” Highlights of Quarter4’s new NFL and NCAA Football predictive analysis include: Fully customizable pre-game predictions and in-game forecasts Current game predictions as well as evolving futures outlooks for wildcard and playoff teams Data considers injury and trade impacts Key call-outs to star player performance and under-the-radar breakout candidates For more information please visit Quarter4.io. ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://quarter4.io/

September 13, 2021 09:01 AM Eastern Daylight Time

Agora Data Named One of Used Car Industry’s Most Influential Companies

Agora

Agora Data has received recognition in the AR500, a compilation from Auto Remarketing Magazine featuring the used car industry’s most influential companies in 2021. Agora’s selection is due to its innovative impact on the Buy Here Pay Here (BHPH) market and its commitment to solving some of the most well-known challenges in the industry. “The BHPH dealer is one resilient and brilliant entrepreneur,” Steve Burke, CEO of Agora Data said. “Our vision is to remove capital and technology obstacles these dealers face every day – and as a result, catapult their businesses forward.” Agora’s most recent history-making move was closing the industry’s first crowdsourced subprime securitizations in December 2020 and May 2021. Burke went on to say, “Large dealer groups and online retailers empowered with technology from Silicon Valley in addition to having access to money from the capital markets, are taking away market share from the neighborhood BHPH dealer. Until now, the BHPH dealer had limited defenses. Agora provides the technology and capital, making it the first and only option for a BHPH dealer to increase their market share and grow their business safely without giving up control or equity.” Crowdsourced securitizations were unheard of a year ago. Agora overcame the overwhelming obstacles and looked forward to pioneering more solutions that solve age-old problems for BHPH dealers. Burke continued, “We are energized this breakthrough in low-cost funding and access to abundant capital will reshape the future for dealers, finance companies, capital markets, and even consumers – who benefit when savings are passed down to them.” David Zapata of CarsMart in Berrien Springs, Mich., is one of the hundreds of dealers leveraging Agora’s analytics and capital solutions. “I see my business like a hard-working mule, very resilient. That represents my business. Something sturdy you can work with, but a mule is slow. It can get you from point A to point B, but it’s not going to be in a timely manner,” Zapata said. “Working with Agora, it’s like we’ve been given a carriage and two horses. Now I can take my business, load more into it and have a quicker way to get there.” For BHPH dealers or finance companies wanting to learn more about Agora’s industry-disrupting capital solutions or to participate in upcoming securitizations, visit us at https://bit.ly/3BHbtuw. About Agora Data, Inc: Founded in 2017, Agora Data’s platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealers and finance company members to Wall Street and other capital resources previously only available to large dealer groups. Agora Data’s family of auto finance products provide a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

September 09, 2021 09:03 AM Eastern Daylight Time

The Way We Travel Now: Airbnb Looking Ahead, Looking Back

YourUpdateTV

As summer winds down and the seasons begin to change, now is the time to look back at how Americans spent their summer traveling and what they are looking forward to experiencing in the fall. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share the most recent travel trends. A video accompanying this announcement is available at: https://youtu.be/aBehaUcamIE Not surprisingly, outdoor escapes with the family were the top summer travel trend, and as we come to the end of the summer, longer trips and reunions have become a go to. One of the biggest trends was the great escape to rural, with destinations near national and state parks among the top places to stay. Few weeks ago, Airbnb reached their biggest night ever in the US with more than 4 million guests using the platform. This has created a lot of opportunities for the Airbnb host community. This past summer, US Hosts on Airbnb collectively earned more than $1.3 billion – with some hosting while they were away to pay for their vacation to some offering one-of-a-kind unique stays, like treehouses and yurts. With the remote work trend continuing into fall, so does the increase in trips extending beyond just a weekend. Longer weekend trips with families lasting three to four days are up 70 percent, with weekday stays increasing from 63 to 65 percent. Guests’ rising and diversified interest in mid-sized cities extends beyond the weekend and is focused on fall scenery. Searches for stays in large and mid-sized cities make up about a third of searches each for fall, compared to more than half for stays in just large cities in fall 2019. Big events are also coming back, and more guests are eager to head back to stands and seats once again. In fact, a number of those top trending destinations for Labor Day Weekend and beyond are large and mid-sized cities. This is due to welcome-back iconic competitions and major music festivals, like the Made in America Festival in Philadelphia and Astroworld in Houston. You can always go to airbnb.com to find places to stay, Online Experiences to try. Or, if you are looking to share your space this fall or ahead of a big event, you can become a host at Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 07:00 PM Eastern Daylight Time

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REALTORS®’ Guidance on Current Renovation Trends That Boost Home Value

YourUpdateTV

Any homeowner or hopeful homebuyer knows it can be confusing to determine which renovations are worth their time and money and which ones are best left undone. How do you boost the return on investment of a house? How much will it cost? What should you focus on? The complexities and uncertainties surrounding these questions highlight the need to work alongside a local real estate expert. Americans spend $400 billion annually remodeling their homes, but many find the idea of taking on a remodeling project themselves too overwhelming. In fact, 35% of U.S. homeowners would rather move to another home than remodel their current home. How do real estate agents help home buyers/sellers? Community – Know local, county, and state property taxes; decipher public property information. Financial – Coordinate with lenders; research mortgage rates and terms; schedule appraisals and inspections Legal – Manage attorney reviews; navigate all require stated and federal forms; handle closing documents Expert real estate agents save home buyers time and help take stress out of the process. In fact, 91% of home buyers say they would engage their real estate agent again or recommend them to others. To learn more about REALTORS® and to find a real estate agent – www.realtor.com For tips and ideas on home renovations - https://www.houselogic.com/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 04:00 PM Eastern Daylight Time

Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division

Origin Media

Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced today the launch of a new enterprise division and the appointment of two strategic hires. Molly McArdle joins as Head of Enterprise Partnerships and Sahil Shah as Head of Programmatic. Since its inception two years ago, Origin has grown from a self-funded $30K bootstrapped start-up to a thriving business generating more than $13 million in revenue during the pandemic. Leaning into their unprecedented growth, the company is now expanding its reach with a new enterprise division that works with partners such as independent streaming services and publishers to augment their ad sales capabilities by offering Origin’s first to market Native CTV solutions directly to their clients. “We are thrilled to welcome Molly and Sahil to the team at a time when we are rapidly growing,” said Fred Godfrey, CEO and Co-founder at Origin. “Their deep expertise will play a pivotal role in elevating Origin’s position as the market leaders in Native CTV advertising by extending our solutions through enterprise-level partnerships as well as innovative new products, each of which will help our clients unlock new revenue streams and stand out in this fiercely competitive market.” Leading Origin’s new enterprise division, McArdle will be responsible for growing the company’s existing partnerships and building new relationships with key strategic partners. She has extensive experience overseeing the development of personalized solutions for partners and strategic network accounts that deliver a tangible return on investment. She previously served as Account Director at STAQ until its acquisition by Operative Media. She was a key player in the acquisition and following, was promoted to Senior Commercial Executive of Enterprise Sales. McArdle will report directly to Fred Godfrey. “Origin’s vision in CTV advertising is second to none. As we continue to see CTV evolve, Origin is at the forefront when it comes to disrupting the status quo powered by a feverish belief that they can address the growing needs of a rampant market,” said McArdle. “Origin’s philosophy to put their customers first will be a core value in my new role and I look forward to intensifying the enterprise partnerships they already have and to forging new opportunities in places they have yet to conquer.” In 2021, advertisers are expected to spend an additional $2.37 billion on programmatic CTV video ads compared to 2019 presenting a major opportunity for Origin to grow its market share. Shah joins Origin from Purch and Future plc where he served as Head of Programmatic Sales in North America and Director of Global Programmatic Sales, respectively. With more than a decade of experience in technology publishing, he has a proven track record of leveraging programmatic teams to drive company-wide revenue growth. Based in New York, Shah will lead the company’s programmatic efforts across product, operations, and sales, reporting to Origin Co-founder and Chief Business Officer, Stephen Strong. “Origin is building something that offers a completely new spin on CTV at a time when the industry has barely brushed the pinnacle of its growth potential in today’s global digital economy,” commented Shah. “I’m excited to be a part of this moment and look forward to helping Origin build out a first-to-market product that has a meaningful impact on the industry, as well as grow their programmatic revenue amid a growing number of TV viewers today continuing to move toward CTV devices.” For more information on Origin, please visit www.originmedia.tv. About Origin Origin is a pioneering media and technology company whose first to market native advertising solutions are reshaping how brands engage and activate consumers on Connected TV. The original architects of ‘‘Native CTV’, Origin’s in-house animation studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand. Origin was founded by media veterans Fred Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to infuriating the status quo. Learn more at www.originmedia.tv. Contact Details Kite Hill PR Kerriann Becker origin@kitehillpr.com

September 08, 2021 09:08 AM Eastern Daylight Time

Velocity Global adds tech talent acquisition veteran Kokoro Robinson to double its global team

Velocity Global

Robinson joins Velocity Global from Stack Overflow Velocity Global to double its worldwide team of 400 over next year Robinson is a two-time Velocity Global client Velocity Global, the leading provider of global employment solutions, today announced it welcomed Kokoro Robinson as its vice president of Talent Acquisition. Robinson applies 25 years of experience building teams for high-growth technology companies. “We plan to double our team over the next year and Kokoro has spent more than two decades building global teams from Silicon Valley to push midsized companies to their next stage,” said Sarah Fern, Velocity Global chief people officer. “He has been a direct client of Velocity Global in two of his recent positions so he knows firsthand how to build global remote-first teams.” Robinson reports to Fern as the company grows its headcount that now stands at approximately 400 in 27 countries across five continents. “This is not about jobs; I look to hire owner-employees -- people with a passion for what they do and for the collective organization,” said Robinson. “Velocity Global delivers a unique global platform for companies and talent to benefit from a distributed and varied workforce. We look for individuals who want to guide that journey. We literally create the future of how the world works.” The company’s global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, a system backed by personalized expertise and unmatched global scale. Robinson joins Velocity Global from Stack Overflow where he led Talent Acquisition for the world’s pre-imminent question and answer website for developers, touting some 100 million active monthly users. Prior to that, he led talent acquisition for Saba Software (now part of Cornerstone OnDemand NASDAQ: CSOD) where he doubled the size of the organization while cutting in half the time-to-fill and cost-per-hire metrics. Previously he held roles with Good Technology (now part of Blackberry), where he led the charge for their diversity and inclusion. “As a former client of Velocity Global, I know firsthand how we can serve as an example of best practices to grow global, distributed teams,” said Robinson. “The survival of any company going forward relies on hiring and supporting remote global talent. What was a trend for tech companies prior to 2020 is now mainstream in every industry. Along with a talented group at Velocity Global, I get to build the team that supports this model for nearly every company in the world.” Velocity Global is hiring for roles across the organization, particularly on the Technology, Revenue, and Marketing teams. For more information on open positions, interested candidates can visit https://velocityglobal.com/about-us/careers/. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

September 08, 2021 07:01 AM Mountain Daylight Time

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BEE Set to Take Stage at SaaStr 2021 Annual Conference to Address Industry Trend of “build-vs-buy”

BEE

BEE, a business unit of Growens and leading digital content design platform, announced today they will be speaking at this year's SaaStr Annual event, the world’s largest non-vendor B2B software conference. BEE has been an active participant of SaaStr sponsored events and this year Mariela Towers, Head of Marketing and Jules Costa, Content Manager will take the stage to talk about "Behind the Scenes of a Build-vs-Buy Decision.” SaaStr is known to be the most inclusive event in SaaS. In the past three years, 60% of speakers were women or multicultural speakers, and they strive to continue this growth through future events. BEE echoes the sentiment of diversity and inclusion and will be represented by two of their own women leaders to speak at the conference. For the first time, Towers and Costa will bring their diverse backgrounds in business and content strategy to the SaaStr conference by joining key industry conversations. "We are looking forward to the event and the opportunity to safely engage and network with fellow SaaStrs in person this year,” said Towers. “We are excited to bring a relevant conversation about leveraging third-party technology for faster speed to market, and of course can't deny that the team at BEE is really proud to participate in the movement to balance out what diversity should look like in technology.” "SaaS products continue to play a huge role in the future of work. We've seen remote collaboration become expected and, at times, crucial to sustaining business,” states Costa. “The 'make or buy' decision is one piece of getting these products to market faster." For more information on this upcoming event check out saastrannual2021.com. BEE can be found at booth 323 where the team will also be highlighting BEE Plugin, the company's embeddable email, landing page and popup builder that is integrated into over 600+ different SaaS applications worldwide. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. BEE will present on Tuesday, September 28 at 12pm PST/3pm EST. Contact Details Jules Costa communications@beefree.io Company Website https://beefree.io/

September 08, 2021 09:00 AM Eastern Daylight Time

Velocity Global named the presenting sponsor of PGA TOUR University

Velocity Global

Velocity Global has partnered with the PGA TOUR and GOLF Channel to become the presenting sponsor of PGA TOUR University, the PGA TOUR announced Tuesday. Additionally, Velocity Global, which delivers a global work platform for employers to grow compliant distributed workforces in 185 countries and all 50 United States, has been named the Official Global Workforce Solutions Platform of the PGA TOUR and PGA TOUR Champions as part of the multi-year agreement. Entering its second season, PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. At the end of each college golf season, the top 15 players in the final Velocity Global Ranking earn status on the Korn Ferry Tour or a PGA TOUR international tour. The Class of 2022 Ranking will be finalized May 30 following the conclusion of stroke play at the NCAA D-I Men’s National Championship at Grayhawk Golf Club in Scottsdale, Arizona. “We’re excited to welcome Velocity Global to the PGA TOUR family as the first-ever presenting sponsor of PGA TOUR University,” said PGA TOUR Commissioner Jay Monahan. “Velocity Global shares our passion in supporting the top collegiate golfers on their journey to the professional game, and we look forward to their partnership in growing PGA TOUR University together.” As the Official Global Workforce Solutions Platform and Official Professional Employer Organization of the PGA TOUR and PGA TOUR Champions, Velocity Global will have a presence in programming throughout PGA TOUR media properties, align with PGA TOUR players and host customers at PGA TOUR events. “This partnership highlights access to opportunity. The Velocity Global Ranking identifies the top players in college golf and rewards them with access to the Korn Ferry Tour and the PGA TOUR’s international network of competition, just as we make global work accessible to employers and talent,” said Ben Wright, Velocity Global Founder and CEO. “We’re proud to partner with the PGA TOUR to open doors for these players and support the game’s future stars, as Velocity Global supports the future of work.” Billy Horschel, a six-time PGA TOUR winner and the 2014 FedExCup champion, is a global brand ambassador for Velocity Global and an avid supporter of college golf. During his four-year career at the University of Florida, Horschel was a two-time SEC Player of the Year and a four-time All-American. “Velocity Global is the perfect match to present the top college players in the world of golf because it is the company that drives how work gets done for the next generation,” said Horschel. “They cheer for hard work and success, and that’s exactly what the PGA TOUR University presented by Velocity Global does. It creates access to global opportunities for these players to compete right away which is so important for their development as pros. I look forward to competing against these guys really soon.” In addition to being the presenting sponsor of PGA TOUR University, the agreement also includes a partnership with GOLF Channel. PGA TOUR University and the Velocity Global Ranking will be featured each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. GOLF Channel’s first college tournament broadcast of the season is next week’s Maridoe Collegiate Invitational (September 13-15). Additionally, GOLF Channel will collaborate with Velocity Global to highlight a new PGA TOUR University charity program to be announced at a future date. “As the television home of college golf, we’re excited to continue the growth and development of PGA TOUR University alongside our partners at the PGA TOUR,” said Tom Knapp, EVP, Partnerships and Programming, NBC Sports. “The addition of an international partner like Velocity Global enhances our ability to cultivate this important platform, and ensure the top collegiate players will be showcased on GOLF Channel as they progress toward competing throughout the professional ranks and ultimately on the PGA TOUR.” The PGA TOUR University Class of 2021 made their marks in their first summers as professionals. Arizona State’s Kevin Yu finished 4th in the 2021 Velocity Global Ranking, and he posted five top-25s and two top-five finishes in eight starts on the Korn Ferry Tour. On the Forme Tour, Arizona’s Trevor Werbylo and SMU’s Mac Meissner both have wins after finishing 9th and 8th, respectively, in last year’s Velocity Global Ranking. With one event remaining this season, Werbylo leads the Order of Merit and Meissner is fifth, and both players are in position to be promoted to the Korn Ferry Tour next season. For more information, please visit www.pgatour.com/university or  velocityglobal.com. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. About PGA TOUR University presented by Velocity Global PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. Introduced in 2020, the program strengthens and elevates the path to the PGA TOUR through the Korn Ferry Tour and PGA TOUR international tours. The Velocity Global Ranking will be featured on GOLF Channel each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. For more information, please visit www.pgatour.com/university and follow PGA TOUR University on Twitter and Instagram (@PGATOURU). Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com PGA TOUR Chris Richards ChrisRichards@pgatourhq.com Company Website https://velocityglobal.com/

September 07, 2021 09:01 AM Eastern Daylight Time

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Pencil announces free creative AI dashboard for brands to learn from their past Facebook ads

Pencil

Creative AI company Pencil has today released a free creative AI dashboard and also an Instant Predictive Audit (IPA) which can analyse thousands of Facebook and Instagram ads to generate new ideas and predictions for ecommerce and SME advertisers. Pencil is the only automated system which generates unlimited video ads that then learn to improve and drive more sales over time. The new creative dashboard will be free forever, and automatically analyses a Facebook account, and then groups all of a brand’s previous ads into “winners” and “losers.” Winners are ads that are performing above a threshold (e.g. the average, top 10%, or top 25%) on a particular metric, and they can be used to generate new strong ideas, with a “More like this” feature. Losing ads can be switched out and improved in a few clicks using the “Replace” feature, and there’s also indicators to identify “Fatiguing” and “Scaling” ideas. “The new creative AI dashboard is going to significantly improve the way we build and run ads on Facebook and Instagram,” said Tye DeGrange, founder of Round Barn Labs. “We already know that creative quality and variety is driving more than 50% of our performance for us on Facebook, but identifying winners and losers with the speed and scale we want is often difficult. We estimate this tool will change the game for our team, improving our vision, speed, creativity, and results.” Pencil’s customers will be able to access the new IPA which will audit thousands of ads to provide “Day Zero” new ideas and predictions, enabling brands to use their best creative to make their next creative. Previously, users needed to run sufficient Pencil ads and media investment before gathering enough data to see any predictions, which might take several weeks. Now with the IPA, Pencil already knows on Day Zero what has worked before and what didn’t, and users get predictions built on all their past Facebook ad tests. Pencil also revealed that 3 out of 4 Pencil users successfully find ad “winners” which outperform their average performance benchmarks. On average these winning ads beat their baselines by 79% (ROAS, return on advertising spend) and 48% (CPA, cost per acquisition). The new data was published in the Q3’2021 edition of “Creative AI Works”, based on an analysis of over 650 Pencil ads that ran between November 2020 and July 2021. The report also found that teams which ran 10 or more Pencil ads were typically able to find “winners” that performed 100% higher than ROAS baselines and 50% lower than CPA baselines. The full report can be downloaded here. Will Hanschell, CEO and co-founder of Pencil commented: “These results and these new features mean that we and our users are already further ahead with Creative AI than where we expected to be during 2021. We didn’t want to just build a product, we wanted to create a whole new system, to help solve this $100 billion video advertising industry problem. We now have an effective, integrated SaaS system tested and launched, and a way for any small business to get started and get value immediately.” Finally, these new features would not be possible without the outstanding partnership and performance of CLIP. IPA utilizes OpenAI's CLIP neural network, which is trained across 400 million image-language data points to learn the presence of concepts in the images automatically. Earlier in the year, Pencil upgraded from OpenAI’s GPT-2 to GPT-3 to drive its ad copy generation, and saw its success rates jump from ~65% to over 95%. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to drive sales, delivering the return on ad spend that helps brands scale their businesses. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Further information visit: www.trypencil.com Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

September 02, 2021 09:00 AM Eastern Daylight Time

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