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Adsmovil Invests in Brilla Media to Develop Original Content Properties, Boost Adsmovil Studios, and Enhance Social Media Distribution

Brilla Media

Hispanic digital media powerhouse, Adsmovil, today announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution. The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize. “This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.” As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety - across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts. “We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.” About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed digital and social media engagements. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Nuestro Studios (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and virtual broadcast TV and live streams), and Brilla Purpose (social good). Brilla’s innovative management team founded the Hispanic social media marketing, Hispanic influencer marketing, and Hispanic press release wire industries. About Adsmovil Minority-owned and certified, Adsmovil ( www.Adsmovil.com ) is a leading pioneer in Hispanic mobile advertising and digital media. The company reaches almost half (48%) of the total Hispanic digital population in the U.S. across cultural diversity and acculturation levels and has direct relationships with over 2,500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages as well as full production capabilities, via Adsmovil Studios. The company consistently ranks #1 within ComScore’s Hispanic Ad Focus Mobile Reporting. The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL with additional offices in Los Angeles, New York, and Chicago. The company also has offices in twelve other countries in Latin America and Spain. More information can be found at www.adsmovil.com or info@adsmovil.com. SOURCE ( LATINXNEWSWIRE.COM ) Contact Details Maria Twena maria@adsmovil.com

November 03, 2021 01:15 PM Eastern Daylight Time

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FORTRESS BRAND, a Leading Global Marketplace Accelerator, and SCHOOL HOUSE, a Powerhouse Creative Agency, Announce Strategic Partnership

Fortress Brand and School House

Fortress Brand and School House are joining forces to create a global omni-channel accelerator that addresses all Consumer-Packaged Goods (CPG) brand and product lifecycle needs. This first-of-its-kind agency partnership allows both Fortress Brand, a leading global marketplace accelerator, together with School House, a leading creative agency known for dynamic storytelling, to provide its brand partners with a proven competitive edge that drives business value at scale, from creation and brand identity, to retail, marketing, and sales. Fortress Brand and School House will leverage their expanded infrastructure and combined capabilities to drive continued game-changing growth for their beauty, health, and wellness brand partners. Headquartered in New York, NY, Fortress Brand is a technology-enabled direct-to- consumer channel partner specializing in driving growth for its clients on Amazon® and other e-commerce marketplaces. The Company offers a fully outsourced, turnkey e-commerce solution for leading CPG brands, providing re-seller protection, product development, and advertising services while leveraging proprietary data analytics within the world’s largest marketplaces. Fortress Brand’s customized strategies enable its brand partners to navigate the rapidly evolving marketplace landscape. Today, the Company represents over 45 leading beauty, health, and wellness brands, including Glow Recipe, Youth to the People, and HUM Nutrition. “The accelerating number of beauty, health, and wellness brand launches, combined with rising global supply chain concerns and competition, underscores Fortress Brand’s primary focus on identifying forward-thinking solutions for its client needs,” noted Alex and Matt Beer, Fortress Brand’s Co-CEOs and Founders. “The collective Fortress Brand and School House vision is to redefine the concept of client relations and brand partnerships by thoroughly understanding our brand partners’ every need. Together, we can then drive growth through each stage of the brand lifecycle, equipping our brand partners with the right tools, teams, and support to meet those needs. The School House partnership represents an important milestone in our continued evolution into the leading global omni-channel accelerator for beauty, health, and wellness brands.” Based in New York, NY, School House was founded nearly seven years ago with a vision to provide cut-through creative services based on compelling storytelling for the world’s most in-demand beauty brands. Through engaging and thoughtful design in an array of specialties under the disciplines of strategy and creative development, creative production, architectural design, and industrial design, School House has collaborated with over 75 client partners ranging from independent brands such as Ami Cole and IDEO Skincare, to founder-led brands including Dr. Dennis Gross Skincare, J oanna Czech, Kosas, Pat McGrath Labs, and Tata Harper Skincare, to icons La Mer, Elemis and L'Occitane en Provence, to name a few. “At School House, our mission has always been to ensure a distinct point of difference in every beauty brand we touch – from voice and tone, visual identity, and creative strategy, to campaign content and environmental design. This is our mainstay. The creative outcome is always unique,” commented Christopher Skinner, Founder and Principal of School House. “We are thrilled to now expand this philosophy by offering our clients a trusted partner in Fortress Brand that can continue the brand’s lifecycle through a powerful presence on the world’s most rapidly growing marketplaces and channels.” The Company is excited to announce that its next phase of strategic partnership will be the School House Studios, an immersive physical creative content studio, which is set to open in New York City in Spring 2022. Fortress Brand and School House welcome inquiries from beauty, health, and wellness brands looking to accelerate their brand equity and growth across all channels. About Fortress Brand Established in 2012 and based in the heart of SoHo in NYC, Fortress Brand represents acclaimed beauty, health, and wellness brands on the Amazon® marketplace. With nearly a decade in business and 45 exclusive partnerships with names like Glow Recipe, Youth to the People and HUM Nutrition, our core strengths are channel control, protecting brand integrity, and driving growth on Amazon®. Recognized as one of Inc.’s 5,000 Fastest-Growing Companies and trusted by Amazon® as a verified partner, we are fully invested in our clients’ success from day one and stay on top of today’s rapidly changing market by investing deeply into technology, data and international capabilities. https://fortressbrand.com About School House School House is a creative agency, founded by former LVMH Executive Christopher Skinner, specializing in cut-through strategy, engaging creative and immersive environments for the world's most in-demand beauty brands. School House is built to mirror that of an in-house creative studio with dedicated talent across key creative disciplines needed in today's beauty market: brand and commercial strategy, branding and visual design, creative production, digital and social design, industrial design, visual merchandising, and architectural design. Select clients include Dr. Dennis Gross Skincare, Kevyn Aucoin Beauty, Perfect Diary, La Mer, Malin + Goetz, Tata Harper Skincare, L'Occitane en Provence, Joanna Czech, Elemis, Volition Beauty and MyGlamm. https://weareschoolhouse.com Contact Details School House: The Collective PR Debbie Burke-Smith +1 917-224-1415 debbie@thecollective-pr.com School House: The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Fortress Brand Gabby Barikian gabrielle.barikian@fortressbrand.com

November 03, 2021 10:45 AM Eastern Daylight Time

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Recording Artist Guild (RAG) Selects BEASY to Empower and Enable Musicians for the Metaverse

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) and Recording Artist Guild (RAG.ORG) announced today that RAG.ORG and Lookhu.com have signed a multi-year enterprise licensing agreement with BEASY to deliver the utility of blockchain to RAG’s more than 20,000 members. “We’ve sought tirelessly to understand and deliver the benefits of blockchain to our members for years and although we succeeded in some ways, we lacked consistency and the ability to scale.” said Byron Booker, Chairman and Founder of RAG. “We’ve been talking with everyone who’s anyone at the intersection of blockchain and entertainment, and while solutions have advanced, BEASY stands out as our winner. BEASY’s solution puts enterprise grade software and the power to legally trade and enforce ownership in the hands of the artist. It’s easy to use, works with all our systems, supports NFT transactions on credit cards and allows us to do so within our brand identity,” he added. “We’re incredibly grateful and excited to be working with RAG. We started building BEASY three years ago for organizations just like RAG to help their communities realize their dreams. And now our dream is coming true as well.” said Bob Kramich, Founder and CEO of BEASY. For RAG creators or sellers, BEASY provides a complete metaverse identity management solution in one simple package through which they can: Mint, rarify and sell their own digital assets on any NFT marketplace, or directly from their web sites. Accept credit cards as a payment method for NFTs. Smarten, manage and control song contracts including fractional ownership splits. Easily onboard friends as fans which expands their serviceable obtainable market and prepares fans to participate in upcoming NFT drops. Establish and manage their official Sovereign Digital Identities including their digital name, official credentials and accomplishments. Manage their Official Partner Network. Maintain the true state of receivables owed and paid across multiple contracts and multiple mediums, no matter how many or how fractional the ownership or micro payment due. Customize, scale and continuously improve using enterprise-grade BaaS software. Rapidly team with a variety of business partners and sell and go to market. For buyers and fans, BEASY makes it possible to participate in the digital asset economy without using cryptocurrencies. As most NFT sites require buyers to use cryptocurrencies, the BEASY Wallet allows RAG fans to buy NFTs using credit cards. The buyer benefits from ease of use and the creator benefits from the expansion of their serviceable obtainable market (SOM). At its highest level, BEASY mainstreams the adoption of blockchain to improve the economic situation of individuals, businesses and communities. “BEASY is not a blockchain game and BEASY is not an NFT marketplace,” explains Kramich. “BEASY is Blockchain-as-a-Service software that is easy to install and use and acts as a combined personal notary and digital asset control center. With BEASY, influencers and creators can participate in multiple blockchain-based games and sell NFTs on any NFT marketplace while preserving the true state of how much is owned and owed across all mediums - no matter how fractional the ownership or how micro the payment. What’s more is that sellers, while operating in main blockchain networks, can do so without forcing themselves or their clients to ever purchase cryptocurrencies. We allow people to use the assets and the networks without forcing them to use the underlying cryptocurrency. Our aim is to do this to any Dapp and any network, to bring crypto-based solutions to the next billion users.” # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About RAG.ORG Recording Artists Guild (RAG), a non-profit focused on empowering recording artists since 2009 provides its thousands of members with tools, resources, and technology to help monetize their skills and IP while bringing them exposure and a platform to make their voices heard. About Lookhu Lookhu ( www.lookhu.com ) is a cord-cutter’s dream, delivering unlimited streaming TV channels, exclusive series, and live events worldwide. Lookhu offers influencer driven a la carte channels within specific genres including MMA, Comedy, Spanish, Faith, and more for free, subscription and or on-demand. About Talynt Talynt is an NFT marketplace that focuses on providing a robust marketplace for creators offering Phygital NFTs with live events. Talynt offers exclusive NFT collections from notable celebrities and limited campaigns from TokenOfRespect.com, ApeRockStars.com, CryptoRoadies.com, NFTV.life and more Media Relations Contacts: BEASY, LLC. Contact: David Kaupp SVP, Head of Marketing info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ RAG and Lookhu Contact: Melissa Jones press@lookhu.com Contact: Mellissa Jones press@rag.org Instagram: https://www.instagram.com/ragworld/ Facebook: https://www.facebook.com/RAGWORLD/ Twitter: https://twitter.com/RAGWORLD Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details BEASY, LLC David Kaupp +1 978-360-6698 info@beasy1.com RAG and Lookhu Melissa Jones press@rag.org Company Website https://www.beasy1.com

November 01, 2021 04:07 PM Eastern Daylight Time

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Greenland’s Prime Minister to Keynote ZESTAs COP26 Burns Supper

Morgan Marketing & Communications

Prime Minister of Greenland, Múte Bourup Egede, will be delivering the keynote address at ZESTAs COP26 Burns Supper on Monday, November 1 st hosted by SHIFT clean energy. The supper will conclude the first day of Ship ZERO hosted by ZESTAs (Zero Emissions Ship Technology Association) in Glasgow as part of the COP26 activities. It is expected that the Prime Minister will be announcing a major Greenland government initiative relating to fossil fuel use. "With the Arctic warming at a rate three times faster than the rest of the world, we are in Greenland experiencing the drastic changes first-hand “stated the Prime Minister. “The science is alarming and our collective actions must be accelerated. That is why the Government of Greenland has announced an immediate halt to all new oil and gas explorations and are putting all efforts into developing our green energy sources. We believe that Greenland can become an important partner for zero-emission shipping. We have huge untapped hydropower resources that exceed our domestic demand multiple times, which can generate cheap renewable electricity for e-fuels, and we have an infrastructure well suited for being early adapters." “Ship ZERO 0 – Charging to True Zero” is a three-day workshop including robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification sectors and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken in consideration by regulators beforehand. “We are honored that Prime Minister Egede will be making such a pivotal keynote address as part of our event”, stated Madadh MacLaine, Secretary-General of ZESTAs. “His leadership will resonate around the globe as we address a zero emission future.” Highlights of the ShipZERO conference include a keynote by Peter Thomson, Ambassador and Permanent Representative of Fiji to the United Nations as well as the UNSG’s Special Envoy for the Ocean on A healthy planet requires a healthy ocean, a healthy ocean requires clean shipping; Why Zero Emissions Needs Better Battery Safety Standards, delivered by Brent Perry, ZESTAs Board Chair and CEO of SHIFT; and How Financiers, Insurers and Cargo owners can enable innovation and accelerate the transition to true zero emissions from Michael Parker, Chairman of Global Shipping, Citibank and Chairman of the Poseidon Principles Association. Registration is still open, and media are welcome. Go to https://zestas.org/ship-zero/ The Zero Emissions Ship Technology Association promotes the rapid and large-scale uptake of Zero Emissions Ship Technology (ZEST). Zero emissions means zero GHG emissions at the point of use on the vessel with minimal upstream impacts. By combining zero emission technologies, it is possible to achieve zero emissions at the shipboard level faster. With today’s technologies, the shipping industry can achieve fully zero emissions now, particularly on smaller return to base vessels, as well as drastically reduce emissions on larger, ocean-going vessels with more complicated operational profiles. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

October 29, 2021 01:00 PM Eastern Daylight Time

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Investis Digital Announces Channel Partnership with News Direct

Investis Digital

Investis Digital, a leading global digital communications company, announced its channel partnership with News Direct, a state-of-the-art news and content distribution service founded by former Business Wire president, Gregg Castano, designed to meet the demands of modern media outreach. The partnership signals the coming together of two strategic advisors who will leverage their skills, solutions, and proprietary approaches to better serve their clients within the PR, IR, and corporate communications community. This partnership will provide Investis Digital clients a seamless transition when working within its Connect.ID Intelligence to distribute a press release at a fraction of the time, effort, and cost of other legacy wire services. News Direct has disrupted the traditional financial news and earnings distribution workflow with its industry-first feature, SimpliFi™. Now, busy IROs can save valuable time—and likely thousands of dollars—while maintaining total control and protecting pre-market data with the highest security protocols in the industry. Further, every News Direct public company distribution includes insightful analytics and an Equity Impact Report to track the impact of your market-moving news in real-time. David Corchado, Global CDO of Investis Digital commented, “The Investis Digital-News Direct partnership is a combination of services that we believe will not only complement each other but will also bolster the best-in-class experience clients have with us. With an “always-on” news cycle, the demand on PR and IR professionals is greater now more than ever, and being able to provide a solution that observes the highest security protocols in the industry was important to us and was a big part of what made this alliance an easy one.” “Legacy newswires, which so many brands have relied on for decades to distribute their company news, remain tethered to a traditional model. At News Direct we have reimagined every step of the news distribution workflow to meet the modern-day demands of IR and PR professionals.” said, Gregg Castano, CEO, News Direct.“ We are proud to partner with Investis Digital, which has earned its reputation as a leader in providing compelling communications, intelligent digital experiences, and performance marketing to build meaningful connections.” News Direct recently announced that it is now offering clients the ability to augment their distribution and amplify their message with DB Direct, an in-platform global media database powered by Agility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ: INOD) by pinpoint targeting journalists and influencers. To learn more about News Direct, please visit https://newsdirect.com. About Investis Digital Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Investis Digital MaryAlina Vettichira-Mathew +1 646-766-9040 MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

October 28, 2021 09:41 AM Eastern Daylight Time

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Velocity Global adds DJ Matt Cassidy as Dance Floor Director

Velocity Global

Cassidy responsible for vibe creation for growing global team Cassidy to play company’s annual party this week in his hometown of Denver Cassidy featured in lineup for Icelantic’s Winter on the Rocks in January Velocity Global officially named DJ Matt Cassidy as Dance Floor Director as the company makes final preparations for its annual party this week. Cassidy is responsible for vibe creation for the company’s growing global team of more than 400 people across six continents. He reports to Sam Warren, recently promoted to Chief Fun Officer, or CFUNO. “We’re thrilled to officially welcome Matt to the Velocity Global family. Matt’s contributions to Velocity Global’s Fun department over the past three years established him as an instrumental member of the team,” said Warren. “Matt embodies what the company does every day — serves up smiles and delivers unforgettable experiences.” Cassidy is a native of Denver which also serves as corporate headquarters for Velocity Global, a remote-first company. Cassidy shares the company’s passion for global influence, often mixing international beats into his repertoire. This week, Velocity Global welcomes team members from around the globe to Denver for an event to celebrate its employees and their contributions to the company's growth, including two acquisitions this year. The event will follow strict protocols including vaccination requirements and COVID-19 testing. “The dance floor has grown immensely over the past three years as the company takes off,” said Cassidy. “I’m honored to officially be part of the family and to continue to focus on how to have fun amidst hard work and tremendous success.” DJ Matt Cassidy will open for global DJ and record producer, Diplo, at the 10th annual Icelantic's Winter on the Rocks on January 28, 2022, at Red Rocks Amphitheater. Velocity Global is a presenting sponsor of the upcoming event that Cassidy has played for the last seven years. Stream music from DJ Matt Cassidy here. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 27, 2021 07:01 AM Mountain Daylight Time

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Making content king again: Instoried secures $8M to expand AI-powered platform that guarantees enhanced content performance and ROI

Instoried

Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8M in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content creation to ensure performance ahead of publication. The startup’s AI engine dynamically determines the emotional engagement quotient of any type of written content and then makes smart recommendations to help content writers guarantee that their readers will be emotionally engaged. This enhanced emotional engagement enables businesses, enterprises and freelancers to dramatically improve content ROI through lead generation, brand engagement and product adoption. Instoried has seen customers increase lead generation 3-fold and double content ROI within 6 months of using the tool. Making use of complex Natural Language Processing (NLP) algorithms developed in-house, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media. The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. In simple terms, the tool can analyse content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results. The Instoried SaaS platform delivers both content evaluation and content generation using OpenAI’s GPT-3. Some of the features include short-form content generation, emotional quotient analysis, grammar and plagiarism checking, headline analysis, tonality review and panel testing. Instoried has built web apps and APIs to help integrate the tool onto any licence-based platform. Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined as CTO and was later co-opted as a co-founder. Sharmin is both a published author and seasoned content creator having founded other companies in the media industry during her career. This insider insight inspired her mission to help businesses who have adopted content as a key driver in their marketing plan to stop “flying blind” when it comes to predicting content success. As a creative process, content writing is largely based on intuition which does not allow for a data-driven approach to audience engagement and content performance. Even existing software that can measure post-publication engagement, cannot tell businesses why their content is underperforming. So Sharmin joined forces with Sutanshu and built a team with rich tech, product, marketing and linguistic expertise to develop a tool that gauges and predicts content performance while creating it. Sharmin Ali, Founder & CEO, Instoried, commented: “With all brands doubling down on ecommerce and the world going virtual, there has never been a more important time for businesses to make their written content count and work hard. Over the past 12 months we have increased revenue 50x. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio. We are thrilled to have Pritt Investment Partners on board this content tech journey.” On investing in Instoried Scott Tripp, Director at Pritt Investment Partners said: “Pritt Investment Partners has been focused intently on investing in companies that have a strong product, management team, market in which to grow, and a solid plan for growth and favorable returns in the future. We believe we have found this in Instoried and Sharmin Ali. Instoried has successfully developed a SaaS based deep-tech platform that helps enterprises and individuals create emotionally engaging content, thereby improving return on investment (ROI) for marketing efforts and campaigns. As the digital marketing industry continues to grow we believe Instoried is well positioned with their product to take advantage of this opportunity and quickly penetrate the market. We are excited and proud to be a lead investor in the company and look forward to seeing the continued rapid growth of the company. This is only the beginning. Well done Sharmin and team!” “Instoried with its deep-tech tools have ensured that it analyses content so that companies can reach out to their target audience effectively and on time. We are optimistic about Instoried’s growth in the global content tech market that is likely to touch $400 billion in the next two years. Sharmin and her team are well equipped to emerge as leaders in this segment and we are excited to be a part of their growth story” added Dr. Apoorv Ranjan Sharma, Co-founder & Director, 9Unicorns who have also invested in Instoried. Sharmin Ali added: “Instoried will enable brands, enterprises and freelancers to create more meaningful content in less time that resonates with their target audience. Our aim is to create a robust and all-inclusive content tool that can be the complete solution for content writers of all kinds. We want to make empathetic communication the next revolution in content marketing”. Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital investment banking partners in their fundraising journey. About Instoried Instoried helps enterprises and individuals create emotionally engaging content which is also commercially rewarding. The platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions and generate emotive copy for marketing content. Instoried uses a data-driven approach using their proprietary AI driven technology to make real time analysis and suggestions to enhance content to increase engagement and interest for the reader. Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content. Instoried has won several awards including Best Product and Innovation (The Economic Times), Best AI Startup (IIT Kanpur) and Best Woman Driven Startup (JSS). Contact Details Instoried Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

October 27, 2021 09:00 AM Eastern Daylight Time

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APGA Champ Kevin Hall partners with Velocity Global

Velocity Global

Velocity Global today announced a partnership with 4-time Advocates Pro Golf Association (APGA) Tour champion Kevin Hall. Hall competes on the APGA Tour in addition to Korn Ferry Tour and PGA TOUR appearances. He joins 6-time PGA TOUR champion and recent European Tour BMW PGA Champion Billy Horschel as a brand ambassador for Velocity Global. “I met Kevin at Billy’s APGA tournament this summer and knew immediately that we had to work together,” said Ben Wright, Velocity Global founder and CEO. “He embodies our values in everything he does and his personal story of breaking down walls to access opportunity is an inspiration to all of us. I am honored that he will share these stories, along with his electric smile and contagious laugh, while wearing our brand on the front of his hat.” Hall plays each round in silence. He lost his hearing at the age of two due to a life-threatening illness, H-flu meningitis. Determined, he committed himself to the game of golf and earned a full academic and athletic scholarship to The Ohio State University - the first African-American player to receive a golf scholarship at Ohio State - and went on to win the Big Ten Championship by 11 shots. He most recently added his fourth APGA victory at TPC Deere Run in July, shooting an 8-under par 63. “Hard work earns your next opportunity, but it takes partners to open doors for our chosen path in life,” said Hall. “When I learned about Velocity Global’s platform to make work available to anyone, anywhere, I knew they understood the idea of partnership. Opening doors to people everywhere is something I can get behind. I am proud to represent them on and off the course.” The APGA is a non-profit organization with the mission to bring greater diversity to the game of golf through hosted tournaments, player development, and mentoring programs. Billy Horschel hosted his inaugural AGPA Tour Billy Horschel Invitational at TPC Sawgrass this summer. “Kevin is a fantastic guy and heck of a golfer,” said Horschel. “I’ve worked with Velocity Global for a couple of years and Kevin is a perfect fit for their people-first approach to the world. Kevin and Velocity Global’s values align as they both understand that hard work is just as important as being successful.” Hall will join the Velocity Global team this week at the company’s annual party in Denver, Colorado. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 26, 2021 09:01 AM Mountain Daylight Time

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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

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