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Quarter4 Launches Real-Time AI-Powered Predictions for 2021 NFL & NCAA Football Seasons

Quarter4

Quarter4, an easy-to-integrate, AI-driven predictive sports data and analytics provider for sports, media and betting companies, today announced the launch of its NFL and Division I NCAA college football predictions for the 2021 season. With the addition of the NFL and NCAA Football, Quarter4 will produce more than 2 million predictions per-day, including pre-game predictions and in-game player forecasts for all 2,180 NFL players and 16,900 college players. Quarter4’s verified and true deep learning neural network, analyzes 250,000 layers of statistical data and other variables that affect athlete performance. The company’s technology takes the human element out of creating the in-play data set. This provides its partners deeper insights into the game including the most robust, customizable predictive forecasts updated at the speed of the game, not at the end of the quarter. “Football is king in sports betting. Our new predictions and forecasts are empowering our partners to provide richer betting experiences for their audiences,” said Danijela Covic, CSO and co-founder of Quarter4. “Our in-game forecasts are especially exciting, given that every 60-90 seconds our partners will see updated player predictions. The depth and speed of our forecasts provide our partners with an exceptional value-add as their customers can take immediate action on the insights Quarter4 is powering.” Highlights of Quarter4’s new NFL and NCAA Football predictive analysis include: Fully customizable pre-game predictions and in-game forecasts Current game predictions as well as evolving futures outlooks for wildcard and playoff teams Data considers injury and trade impacts Key call-outs to star player performance and under-the-radar breakout candidates For more information please visit Quarter4.io. ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://quarter4.io/

September 13, 2021 09:01 AM Eastern Daylight Time

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The Way We Travel Now: Airbnb Looking Ahead, Looking Back

YourUpdateTV

As summer winds down and the seasons begin to change, now is the time to look back at how Americans spent their summer traveling and what they are looking forward to experiencing in the fall. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share the most recent travel trends. A video accompanying this announcement is available at: https://youtu.be/aBehaUcamIE Not surprisingly, outdoor escapes with the family were the top summer travel trend, and as we come to the end of the summer, longer trips and reunions have become a go to. One of the biggest trends was the great escape to rural, with destinations near national and state parks among the top places to stay. Few weeks ago, Airbnb reached their biggest night ever in the US with more than 4 million guests using the platform. This has created a lot of opportunities for the Airbnb host community. This past summer, US Hosts on Airbnb collectively earned more than $1.3 billion – with some hosting while they were away to pay for their vacation to some offering one-of-a-kind unique stays, like treehouses and yurts. With the remote work trend continuing into fall, so does the increase in trips extending beyond just a weekend. Longer weekend trips with families lasting three to four days are up 70 percent, with weekday stays increasing from 63 to 65 percent. Guests’ rising and diversified interest in mid-sized cities extends beyond the weekend and is focused on fall scenery. Searches for stays in large and mid-sized cities make up about a third of searches each for fall, compared to more than half for stays in just large cities in fall 2019. Big events are also coming back, and more guests are eager to head back to stands and seats once again. In fact, a number of those top trending destinations for Labor Day Weekend and beyond are large and mid-sized cities. This is due to welcome-back iconic competitions and major music festivals, like the Made in America Festival in Philadelphia and Astroworld in Houston. You can always go to airbnb.com to find places to stay, Online Experiences to try. Or, if you are looking to share your space this fall or ahead of a big event, you can become a host at Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 07:00 PM Eastern Daylight Time

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REALTORS®’ Guidance on Current Renovation Trends That Boost Home Value

YourUpdateTV

Any homeowner or hopeful homebuyer knows it can be confusing to determine which renovations are worth their time and money and which ones are best left undone. How do you boost the return on investment of a house? How much will it cost? What should you focus on? The complexities and uncertainties surrounding these questions highlight the need to work alongside a local real estate expert. Americans spend $400 billion annually remodeling their homes, but many find the idea of taking on a remodeling project themselves too overwhelming. In fact, 35% of U.S. homeowners would rather move to another home than remodel their current home. How do real estate agents help home buyers/sellers? Community – Know local, county, and state property taxes; decipher public property information. Financial – Coordinate with lenders; research mortgage rates and terms; schedule appraisals and inspections Legal – Manage attorney reviews; navigate all require stated and federal forms; handle closing documents Expert real estate agents save home buyers time and help take stress out of the process. In fact, 91% of home buyers say they would engage their real estate agent again or recommend them to others. To learn more about REALTORS® and to find a real estate agent – www.realtor.com For tips and ideas on home renovations - https://www.houselogic.com/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 04:00 PM Eastern Daylight Time

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Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division

Origin Media

Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced today the launch of a new enterprise division and the appointment of two strategic hires. Molly McArdle joins as Head of Enterprise Partnerships and Sahil Shah as Head of Programmatic. Since its inception two years ago, Origin has grown from a self-funded $30K bootstrapped start-up to a thriving business generating more than $13 million in revenue during the pandemic. Leaning into their unprecedented growth, the company is now expanding its reach with a new enterprise division that works with partners such as independent streaming services and publishers to augment their ad sales capabilities by offering Origin’s first to market Native CTV solutions directly to their clients. “We are thrilled to welcome Molly and Sahil to the team at a time when we are rapidly growing,” said Fred Godfrey, CEO and Co-founder at Origin. “Their deep expertise will play a pivotal role in elevating Origin’s position as the market leaders in Native CTV advertising by extending our solutions through enterprise-level partnerships as well as innovative new products, each of which will help our clients unlock new revenue streams and stand out in this fiercely competitive market.” Leading Origin’s new enterprise division, McArdle will be responsible for growing the company’s existing partnerships and building new relationships with key strategic partners. She has extensive experience overseeing the development of personalized solutions for partners and strategic network accounts that deliver a tangible return on investment. She previously served as Account Director at STAQ until its acquisition by Operative Media. She was a key player in the acquisition and following, was promoted to Senior Commercial Executive of Enterprise Sales. McArdle will report directly to Fred Godfrey. “Origin’s vision in CTV advertising is second to none. As we continue to see CTV evolve, Origin is at the forefront when it comes to disrupting the status quo powered by a feverish belief that they can address the growing needs of a rampant market,” said McArdle. “Origin’s philosophy to put their customers first will be a core value in my new role and I look forward to intensifying the enterprise partnerships they already have and to forging new opportunities in places they have yet to conquer.” In 2021, advertisers are expected to spend an additional $2.37 billion on programmatic CTV video ads compared to 2019 presenting a major opportunity for Origin to grow its market share. Shah joins Origin from Purch and Future plc where he served as Head of Programmatic Sales in North America and Director of Global Programmatic Sales, respectively. With more than a decade of experience in technology publishing, he has a proven track record of leveraging programmatic teams to drive company-wide revenue growth. Based in New York, Shah will lead the company’s programmatic efforts across product, operations, and sales, reporting to Origin Co-founder and Chief Business Officer, Stephen Strong. “Origin is building something that offers a completely new spin on CTV at a time when the industry has barely brushed the pinnacle of its growth potential in today’s global digital economy,” commented Shah. “I’m excited to be a part of this moment and look forward to helping Origin build out a first-to-market product that has a meaningful impact on the industry, as well as grow their programmatic revenue amid a growing number of TV viewers today continuing to move toward CTV devices.” For more information on Origin, please visit www.originmedia.tv. About Origin Origin is a pioneering media and technology company whose first to market native advertising solutions are reshaping how brands engage and activate consumers on Connected TV. The original architects of ‘‘Native CTV’, Origin’s in-house animation studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand. Origin was founded by media veterans Fred Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to infuriating the status quo. Learn more at www.originmedia.tv. Contact Details Kite Hill PR Kerriann Becker origin@kitehillpr.com

September 08, 2021 09:08 AM Eastern Daylight Time

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BEE Set to Take Stage at SaaStr 2021 Annual Conference to Address Industry Trend of “build-vs-buy”

BEE

BEE, a business unit of Growens and leading digital content design platform, announced today they will be speaking at this year's SaaStr Annual event, the world’s largest non-vendor B2B software conference. BEE has been an active participant of SaaStr sponsored events and this year Mariela Towers, Head of Marketing and Jules Costa, Content Manager will take the stage to talk about "Behind the Scenes of a Build-vs-Buy Decision.” SaaStr is known to be the most inclusive event in SaaS. In the past three years, 60% of speakers were women or multicultural speakers, and they strive to continue this growth through future events. BEE echoes the sentiment of diversity and inclusion and will be represented by two of their own women leaders to speak at the conference. For the first time, Towers and Costa will bring their diverse backgrounds in business and content strategy to the SaaStr conference by joining key industry conversations. "We are looking forward to the event and the opportunity to safely engage and network with fellow SaaStrs in person this year,” said Towers. “We are excited to bring a relevant conversation about leveraging third-party technology for faster speed to market, and of course can't deny that the team at BEE is really proud to participate in the movement to balance out what diversity should look like in technology.” "SaaS products continue to play a huge role in the future of work. We've seen remote collaboration become expected and, at times, crucial to sustaining business,” states Costa. “The 'make or buy' decision is one piece of getting these products to market faster." For more information on this upcoming event check out saastrannual2021.com. BEE can be found at booth 323 where the team will also be highlighting BEE Plugin, the company's embeddable email, landing page and popup builder that is integrated into over 600+ different SaaS applications worldwide. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. BEE will present on Tuesday, September 28 at 12pm PST/3pm EST. Contact Details Jules Costa communications@beefree.io Company Website https://beefree.io/

September 08, 2021 09:00 AM Eastern Daylight Time

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Pencil announces free creative AI dashboard for brands to learn from their past Facebook ads

Pencil

Creative AI company Pencil has today released a free creative AI dashboard and also an Instant Predictive Audit (IPA) which can analyse thousands of Facebook and Instagram ads to generate new ideas and predictions for ecommerce and SME advertisers. Pencil is the only automated system which generates unlimited video ads that then learn to improve and drive more sales over time. The new creative dashboard will be free forever, and automatically analyses a Facebook account, and then groups all of a brand’s previous ads into “winners” and “losers.” Winners are ads that are performing above a threshold (e.g. the average, top 10%, or top 25%) on a particular metric, and they can be used to generate new strong ideas, with a “More like this” feature. Losing ads can be switched out and improved in a few clicks using the “Replace” feature, and there’s also indicators to identify “Fatiguing” and “Scaling” ideas. “The new creative AI dashboard is going to significantly improve the way we build and run ads on Facebook and Instagram,” said Tye DeGrange, founder of Round Barn Labs. “We already know that creative quality and variety is driving more than 50% of our performance for us on Facebook, but identifying winners and losers with the speed and scale we want is often difficult. We estimate this tool will change the game for our team, improving our vision, speed, creativity, and results.” Pencil’s customers will be able to access the new IPA which will audit thousands of ads to provide “Day Zero” new ideas and predictions, enabling brands to use their best creative to make their next creative. Previously, users needed to run sufficient Pencil ads and media investment before gathering enough data to see any predictions, which might take several weeks. Now with the IPA, Pencil already knows on Day Zero what has worked before and what didn’t, and users get predictions built on all their past Facebook ad tests. Pencil also revealed that 3 out of 4 Pencil users successfully find ad “winners” which outperform their average performance benchmarks. On average these winning ads beat their baselines by 79% (ROAS, return on advertising spend) and 48% (CPA, cost per acquisition). The new data was published in the Q3’2021 edition of “Creative AI Works”, based on an analysis of over 650 Pencil ads that ran between November 2020 and July 2021. The report also found that teams which ran 10 or more Pencil ads were typically able to find “winners” that performed 100% higher than ROAS baselines and 50% lower than CPA baselines. The full report can be downloaded here. Will Hanschell, CEO and co-founder of Pencil commented: “These results and these new features mean that we and our users are already further ahead with Creative AI than where we expected to be during 2021. We didn’t want to just build a product, we wanted to create a whole new system, to help solve this $100 billion video advertising industry problem. We now have an effective, integrated SaaS system tested and launched, and a way for any small business to get started and get value immediately.” Finally, these new features would not be possible without the outstanding partnership and performance of CLIP. IPA utilizes OpenAI's CLIP neural network, which is trained across 400 million image-language data points to learn the presence of concepts in the images automatically. Earlier in the year, Pencil upgraded from OpenAI’s GPT-2 to GPT-3 to drive its ad copy generation, and saw its success rates jump from ~65% to over 95%. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to drive sales, delivering the return on ad spend that helps brands scale their businesses. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Further information visit: www.trypencil.com Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

September 02, 2021 09:00 AM Eastern Daylight Time

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Spotlight Sports Group Acquires Alarm Sports Network, Leading US Fantasy Sports Operator

Spotlight Sports Group

Spotlight Sports Group announced today the acquisition of FA Media LLC (Alarm Sports Network), a leading fantasy sports technology and media company, in an all-cash transaction. Spotlight Sports Group is a world-leading technology, content and media company specializing in sports betting and fantasy sports. Alarm Sports Network provides white-label proprietary technology solutions and free-to-play contests for blue-chip media and sports content providers. It also develops engaging content for its popular consumer sports platforms: Fantasy Alarm, DFS Alarm and Wager Alarm. The addition of these services to Spotlight Sports Group creates an all-encompassing sports betting and fantasy sports offering. Spotlight Sports Group is recognized for its sports betting expertise on direct-to-consumer platforms like Pickswise, one of the fastest-growing sports betting content providers in North America, and Racing Post in the UK and Ireland. Spotlight Sports Group also supplies sports betting technology, tooling and actionable content to drive user engagement for the world’s leading sportsbooks and media owners. “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content. We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise. ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others,” said Alan Byrne, CEO of Spotlight Sports Group. “This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fueled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.” Key highlights from the deal include: Spotlight Sports Group will retain the expertise of the Alarm Sports Network team: co-founders Dan and Al Williams, former NBC executive and Fantasy Sports & Gaming Association Hall-Of-Famer Rick Wolf and former FOX Sports & EA Sports executive Ed Bunnell. Alarm Sports Network, who developed the technology to help drive user engagement and revenue at sports media companies like FTN Network, Yahoo, Bally Sports and The Nation Network, will fold into Spotlight Sports Group’s brand. ASN brands Fantasy Alarm, Wager Alarm, DFS Alarm and Fantasy Rundown join Pickwise in a new look direct-to-consumer brand roster for sports bettors and fantasy players across North America. Spotlight Sports Group will integrate the ASN team, growing the Group’s staff to more than 500 people. “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions. Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetize their audiences,” said Rick Wolf, President Alarm Sports Network. “We are tremendously excited to become part of Spotlight Sports Group, working together to help solve challenges and drive innovation for our partners in the fast-evolving sports media and affiliate landscape,” added Dan Williams, Co-Founder. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com/en_us/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a leading technology, content and media business specializing in sports betting. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT THE ALARM SPORTS NETWORK Alarm Sports Network’s (ASN) mission is to create products, services and content that entertain and inform so that sports fans can learn, play and win whether it is fantasy sports or sports betting. This has been achieved through three digital platforms: Fantasy Alarm, Wager Alarm and DFS Alarm. ASN platforms cover all 10 major US sports (including Esports) offering a mix of free and premium content. The business-to-business division supplies media companies with a range of tools from data modelled projections for player performance to full turnkey white-label platforms and free-to-play contests. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

September 01, 2021 08:00 AM Eastern Daylight Time

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BEE Elevates Its Freemium with the Addition of Landing Page Design Capabilities

BEE

BEE, a business unit of Growens and leading digital content design platform, announced today that users will now have access to designing landing pages with its freemium product BEE Free. Since its inception in 2014, people have been able to click on ‘Start Designing’ in beefree.io to immediately start creating emails from scratch or select ready-to-use professional templates. With over 30,000 unique users per month for BEE’s freemium design tool, it’s clear BEE is making progress to achieve its vision of democratizing content design for everyone. BEE”s free editor for email was intended to be easy-to-use as it does not require any HTML coding skills. Now, this same frictionless, no-code experience will be replicated for people that need to create landing pages. The move to unlock landing page design capabilities for BEE Free includes over 100 ready-to-use landing page templates as well as a start from scratch option. The use of these tools on beefree.io is completely free. Users who want to experience more advanced design features can sign up for a 15-day trial of BEE Pro, the company's full feature, no-code design suite for email and landing pages. This comes as another meaningful achievement for the team at BEE as they recently announced 10K paid subscribers for its BEE Pro design suite. The addition of landing page design on beefree.io means that now everyone can produce mobile-ready, high-converting, end-to-end campaigns — a sweet move to further support the company's vision to democratize content design. “Introducing landing pages to BEE Free changes the way users create their multi-content campaigns. Having combined communications composed of related emails and landing pages can be extremely effective and powerful for our customers’ strategy,” said Elena Loatelli, Product Marketing Specialist at BEE. “We are especially proud of this release because it aligns with our goal to democratize content design, and now all users can rely on the solid, fast and easy design tools with this new content in BEE Free.” About BEE BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. Contact Details Jules Costa communications@beefree.io Company Website https://beefree.io/

August 30, 2021 09:00 AM Eastern Daylight Time

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BEE adds a new visual builder to its Plugin product line

BEE

BEE, a business unit of Growens, releases a new visual builder to its Plugin product line. The embeddable popup builder offers no-code, drag & drop design capabilities for marketers to easily create popups for their digital campaigns. Popup Builder is the third digital content type that BEE has introduced. The over 600 SaaS applications that have adopted BEE Plugin can now provide their users with a single design interface for emails, landing pages and popups. Popups are becoming increasingly necessary for businesses to compete and drive customer acquisition, retention and conversion rates. Businesses that implement popups as part of their digital marketing strategy benefit from growing email lists, staying in touch with customers, increasing social media following, and driving online sales. BEE Plugin’s new popup builder can be fully embedded into any SaaS application in under 30 days. The result is a new product offer or feature that users immediately adopt due to an intuitive interface. “We are very excited about the launch of this new builder because we now provide, with a single subscription, the tools that cover the main design needs for creating online campaigns. Our clients can now provide an excellent and consistent content design experience for creating emails, landing pages, and popups. Their users no longer have to learn 3 different tools and can reuse their content across the 3 builders. It also makes life easier for our customers who don’t need to worry about maintaining multiple tools and the associated costs.” Guillermo Padilla, Head of Product “More and more SaaS applications embed BEE Plugin because it helps them deliver a fantastic user experience to their customers, while going to market much faster than if they developed their own content design tools. We are really thrilled to see adoption across many industries, including 40% of the companies in Gartner’s 2021 Quadrant for Multichannel Marketing Platforms.” said Massimo Arrigoni, CEO at BEE. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with over 4.5 million monthly sessions of its tools in over 150 countries, across 600+ applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 25, 2021 09:00 AM Eastern Daylight Time

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