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Pollen VC announces new financial tools to level the playing field among mobile ad networks

Pollen VC

Fintech lender Pollen VC, a leading provider of revolving credit facilities to app and game developers, today announced a new online calculator to compare CPMs (cost per thousand impressions of an advert) from different advertising networks on a level playing field based on their payment terms. The payment terms of mobile ad networks differ vastly, with most networks offering terms between Net 15 and Net 60 days. In other words, depending on the network, app and game publishers receive payment between 15 and 60 days from the end of the month when the impression was served. Publishers are rightly focused on achieving the highest CPMs for their ad inventory but are consistently overlooking the financial impact on their business caused by the lengthy and non-standard payment cycles. Specifically, the opportunity cost of not being able to reinvest proceeds from ad revenue into additional user acquisition. This can result in money being left on the table for publishers and missed revenues for advertising networks. Martin Macmillan, CEO & Founder at Pollen VC commented: “Real time app bidding is a big step forward for the mobile app industry. The mobile ads market is evolving from one historically plagued by lack of transparency and manual operational overhead, to a new world order which moves towards a real-time bidding auction for ad impressions which squeezes out many of the inefficiencies out of the previous model.” “But as the bidding model continues to evolve, savvy media buyers and ad monetization managers need to better understand their underlying financial dynamics, and how they can better optimize their growth opportunities. Many publishers are leaving money on the table by not taking the time to understand these underlying financial dynamics.” Time value of money A $10 CPM that pays out in 90 days is less valuable than a $10 CPM that pays out in 7 days. If a publisher has to wait an additional 83 days, they are missing out on the opportunity to reinvest that cash into customer/traffic acquisitions that could generate a positive ROI. In order to compare ad CPMs on a level playing field, the actual days until payment needs to be taken into account. This is achieved by applying a discount factor based on days until funds will be received and a known cost of capital. The resulting number – the discounted CPM or dCPM - is the value to the company today, assuming it had to pay to borrow the money until the ad networks ultimately paid out. Martin Macmillan added: “The dCPM calculator will allow publishers to compare ad networks on a level playing field and look beyond just the headline CPM, applying some financial discipline to look more rigorously at the true CPMs generated at a financial level.The most important factor to consider is the opportunity cost to the publishers. It may only be a few cents difference in headline CPM but could make a huge difference to the publisher who is kept waiting before reinvesting back into more user acquisition or traffic to their website.” In the new world of real time bidding, publishers are focussed on achieving the highest CPMs but are often disconnected from their finance teams, they focus on the headline CPMs as opposed to considering when their “trade” will actually settle, thus not seeing the full picture. Understanding dCPM as a metric can help publishers make better informed choices about whose ads they prioritize when using dCPM as their primary metric. Bridging the Gap Financially savvy publishers often put in place revolving credit facilities which can effectively accelerate the payout terms of the advertising networks onto a weekly cycle, allowing them to increase their pace of customer acquisition without relying on external capital. This helps to effectively normalise the payment terms across networks and drastically reduce inertia caused by long payment delays, enabling faster reinvestment and capital efficient growth. About Pollen VC Pollen VC provides flexible credit facilities to app and game developers using a data-driven lending model which is designed from the ground up for the app economy. Based in San Francisco and London, we help developers all over the world to take control of their finances and grow their business in a capital efficient way. Our team includes structured credit, capital markets and performance marketing specialists with in-depth knowledge of the mobile app and gaming market and the growth challenges faced. Pollen VC is backed by a group of leading private and institutional fintech investors, and has diverse sources of liquidity spanning private and institutional capital providers in Europe and North America. Contact Details www.pollen.vc Bilal Mahmoood +44 7714 007257 bilal@pollen.vc Company Website https://pollen.vc

September 20, 2021 09:00 AM Eastern Daylight Time

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Investis Digital Publishes Critical Cyber Security Guide for C-Suite Leaders to Consider When Planning their Ransomware Attack Prevention Strategies

Investis Digital

Investis Digital, a leading global digital communications company, announced the release of CyberSecurity and the C-Suite, a new guide that helps senior leaders learn how to take ownership of corporate cybersecurity threats such as ransomware. The report includes actionable advice on how C-level leaders can prepare their companies to fight ransomware attacks, ranging from training employees to choose the right information technology resources required. The guide includes a series of questions to help businesses evaluate their next steps in fighting cybersecurity threats, including requirements for their hosting and application providers to gauge their preparedness in protecting online corporate assets. The guide also discusses the repercussions suffered by businesses that have been victimized by ransomware attacks. “Businesses everywhere are under siege. Malicious parties are unleashing havoc seemingly every day by hacking corporate websites—sometimes for ransom and sometimes for no other reason than to damage a company’s reputations”, said David Corchado, Chief Digital Officer. “Making Cyber security a priority is paramount to not only ensure business continuity but also protecting your entire business before it is too late.” The report also includes a special section devoted to educating chief executive officers on what to look for in a successful chief information security officer (CISO). The recent spike in ransomware attacks has cast a spotlight on his crucial C-suite leader, who is being challenged to take on a more critical role in instilling a culture of cybersecurity awareness and vigilance in the organization. But chief executive officers need to understand how the role of the CISO has changed in order to empower the CISO to step up to the role of “chief guardian.” This guide could not be timelier as the World Economic Forum's Global Risks Report 2021 states that cyber risks continue to rank as a top global risk. Leveraging this guide will be crucial to elevating cybersecurity as a strategic business issue which only 16% of executives say their organizations are well prepared to deal with. The report is based on Investis Digital's own experience managing the global cybersecurity needs of clients through Investis Digital's Connect.ID technology and 24/7 service. Read the full report: Cybersecurity and the C-Suite. Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com Contact Details Investis Digital MaryAlina Vettichira-Mathew MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

September 16, 2021 09:32 AM Eastern Daylight Time

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Cloud Conventions Launches Virtual Event Network Solution for Enterprise Business

Convey Services

Cloud Conventions today announced an enterprise virtual event management solution for Fortune 1000 businesses that need to manage both internal and customer facing events on a year-round basis. Cloud Conventions Enterprise Event Network™ is a SaaS platform that manages and delivers multiple virtual or hybrid events with capabilities and engagement features beyond a simple webinar or streaming event. Cloud Conventions Enterprise onboards and manages attendees, controls sessions and content, provides engagement tools and analyzes all attendee interactions. The platform can be administered at a corporate level to support standardized event programming and maintain content libraries and business resources. It can be connected to other internal or external systems for onboarding attendees and data exchange. “Cloud Conventions Enterprise grew out of requirements from large global businesses to needed to control and manage their sales, marketing and technical events on a single virtual event platform or on a series of platforms connected into an event network,” said Carolyn Bradfield, CEO of Cloud Conventions. “Cloud Conventions Enterprise is unique in that it integrates easily with other enterprise platforms that hold contact, digital content assets or learning management resources, managing a two-way dataflow of content and videos while monitoring and reporting on attendee engagement.” Cloud Conventions Enterprise is designed for organizations that need a solution for multiple events versus a single tradeshow or conference. The Cloud Conventions member API connects to internal systems to seamlessly add data records of staff or customer attendees and offers single sign-on from an enterprise application. The platform can be connected to marketing cloud solutions, digital content libraries, learning management systems or data analysis engines to deliver assets and receive transactional data from attendance at a virtual or hybrid event or conference. Groups using Zoom or BlueJeans by Verizon can connect their video accounts for use on the platform or can use other video solutions such as Teams, WebEx, GlobalMeet or GoToMeeting. “As a result of the virtualization of the workforce accelerated during the Pandemic, Cloud Conventions Enterprise is built to satisfy a growing need for virtual event options within an enterprise corporate environment,” added Bradfield. “Company meetings, internal or external trade events, user conferences, sales kickoffs, and even investor relations events or live virtual press conferences are all more streamlined with this platform. Using our proprietary Hub & Spoke™ capability, corporations can create a network of event platforms segmented by business unit or geography while still controlling access and brand identity from a centralized and monitored platform.” About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 13, 2021 03:38 PM Eastern Daylight Time

Steve Brunk Continues Track Record of Success in Florida, Grows Minuteman Press Franchise in Port St. Lucie

Minuteman Press International Inc

Minuteman Press in Port St. Lucie is the third Minuteman Press franchise that Steve has owned in Florida. He previously owned the Boca Raton location and still owns the Vero Beach location, which were both built into Million-Dollar centers. Minuteman Press in Port St. Lucie, located at 130 SE Entrada Ave., has remained open and operating during the pandemic. Owner Steve Brunk and his family have worked hard to support local businesses with essential printing, marketing, and mailing services, and have been rewarded for their efforts. In fact, Minuteman Press in Port St. Lucie has doubled their sales through the pandemic from 2019 to 2020, and they are on track to have another record-breaking year in 2021. For Steve Brunk, growing sales for his Minuteman Press printing franchises is nothing new. Steve first joined Minuteman Press in 1995 when he bought the location in Boca Raton. He explains, “After I bought Minuteman Press in Boca Raton, we worked hard and built it up before selling the business. I simply said ‘yes’ to my customers instead of ‘no’ and followed the Minuteman Press system.” Prior to franchising, Steve worked in retail. He says, “I was working for a Hallmark card franchisee in their mall stores where you just wait for holidays to drive business. I knew nothing about printing, but it was something in which I could go outside the store and generate more business. I also loved the concept of reprint orders because it kept the customers coming back.” After selling the Boca Raton location, Steve moved to Vero Beach and took over another Minuteman Press location there. He says, “I bought the Vero Beach location in 2007 and we worked hard to build it into a million-dollar center. We now have a 10,000 sq. ft. building in Vero Beach and a fantastic team of employees who are incredible.” In 2017, Steve expanded further by buying the Minuteman Press location in Port St. Lucie, where he is working to continue his track record of success through community outreach, marketing, and providing vital products and services to local businesses. “I’d like to congratulate Steve Brunk and the team of Minuteman Press in Port St. Lucie for their growth and success. It is a fantastic accomplishment for Steve and his family to build yet another successful center in Port St. Lucie, and I look forward to being there to support their continued growth,” adds Larry Trimble, Minuteman Press Regional Vice President, Florida. Asked about his accomplishments in Boca Raton, Vero Beach, and now Port St. Lucie, Steve simply states, “I love the short reorder cycle of print, especially compared to retail,” he says. “In retail, you sit in the store and wait for customers to come to you, and there are no assurances they will come back. With all three Minuteman Press centers I’ve owned, the business model enables me to go out there and build my business while the reorders keep coming in. You can’t beat that.” Minuteman Press in Port St. Lucie is located at 130 SE Entrada Ave.; Port St. Lucie, FL 34952. For more information, call 772-212-7350 or visit their website: https://minuteman.com/us/locations/fl/port-st-lucie. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

September 13, 2021 10:00 AM Eastern Daylight Time

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Agora Data Named One of Used Car Industry’s Most Influential Companies

Agora

Agora Data has received recognition in the AR500, a compilation from Auto Remarketing Magazine featuring the used car industry’s most influential companies in 2021. Agora’s selection is due to its innovative impact on the Buy Here Pay Here (BHPH) market and its commitment to solving some of the most well-known challenges in the industry. “The BHPH dealer is one resilient and brilliant entrepreneur,” Steve Burke, CEO of Agora Data said. “Our vision is to remove capital and technology obstacles these dealers face every day – and as a result, catapult their businesses forward.” Agora’s most recent history-making move was closing the industry’s first crowdsourced subprime securitizations in December 2020 and May 2021. Burke went on to say, “Large dealer groups and online retailers empowered with technology from Silicon Valley in addition to having access to money from the capital markets, are taking away market share from the neighborhood BHPH dealer. Until now, the BHPH dealer had limited defenses. Agora provides the technology and capital, making it the first and only option for a BHPH dealer to increase their market share and grow their business safely without giving up control or equity.” Crowdsourced securitizations were unheard of a year ago. Agora overcame the overwhelming obstacles and looked forward to pioneering more solutions that solve age-old problems for BHPH dealers. Burke continued, “We are energized this breakthrough in low-cost funding and access to abundant capital will reshape the future for dealers, finance companies, capital markets, and even consumers – who benefit when savings are passed down to them.” David Zapata of CarsMart in Berrien Springs, Mich., is one of the hundreds of dealers leveraging Agora’s analytics and capital solutions. “I see my business like a hard-working mule, very resilient. That represents my business. Something sturdy you can work with, but a mule is slow. It can get you from point A to point B, but it’s not going to be in a timely manner,” Zapata said. “Working with Agora, it’s like we’ve been given a carriage and two horses. Now I can take my business, load more into it and have a quicker way to get there.” For BHPH dealers or finance companies wanting to learn more about Agora’s industry-disrupting capital solutions or to participate in upcoming securitizations, visit us at https://bit.ly/3BHbtuw. About Agora Data, Inc: Founded in 2017, Agora Data’s platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealers and finance company members to Wall Street and other capital resources previously only available to large dealer groups. Agora Data’s family of auto finance products provide a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

September 09, 2021 09:03 AM Eastern Daylight Time

Velocity Global adds tech talent acquisition veteran Kokoro Robinson to double its global team

Velocity Global

Robinson joins Velocity Global from Stack Overflow Velocity Global to double its worldwide team of 400 over next year Robinson is a two-time Velocity Global client Velocity Global, the leading provider of global employment solutions, today announced it welcomed Kokoro Robinson as its vice president of Talent Acquisition. Robinson applies 25 years of experience building teams for high-growth technology companies. “We plan to double our team over the next year and Kokoro has spent more than two decades building global teams from Silicon Valley to push midsized companies to their next stage,” said Sarah Fern, Velocity Global chief people officer. “He has been a direct client of Velocity Global in two of his recent positions so he knows firsthand how to build global remote-first teams.” Robinson reports to Fern as the company grows its headcount that now stands at approximately 400 in 27 countries across five continents. “This is not about jobs; I look to hire owner-employees -- people with a passion for what they do and for the collective organization,” said Robinson. “Velocity Global delivers a unique global platform for companies and talent to benefit from a distributed and varied workforce. We look for individuals who want to guide that journey. We literally create the future of how the world works.” The company’s global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, a system backed by personalized expertise and unmatched global scale. Robinson joins Velocity Global from Stack Overflow where he led Talent Acquisition for the world’s pre-imminent question and answer website for developers, touting some 100 million active monthly users. Prior to that, he led talent acquisition for Saba Software (now part of Cornerstone OnDemand NASDAQ: CSOD) where he doubled the size of the organization while cutting in half the time-to-fill and cost-per-hire metrics. Previously he held roles with Good Technology (now part of Blackberry), where he led the charge for their diversity and inclusion. “As a former client of Velocity Global, I know firsthand how we can serve as an example of best practices to grow global, distributed teams,” said Robinson. “The survival of any company going forward relies on hiring and supporting remote global talent. What was a trend for tech companies prior to 2020 is now mainstream in every industry. Along with a talented group at Velocity Global, I get to build the team that supports this model for nearly every company in the world.” Velocity Global is hiring for roles across the organization, particularly on the Technology, Revenue, and Marketing teams. For more information on open positions, interested candidates can visit https://velocityglobal.com/about-us/careers/. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

September 08, 2021 07:01 AM Mountain Daylight Time

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BEE Set to Take Stage at SaaStr 2021 Annual Conference to Address Industry Trend of “build-vs-buy”

BEE

BEE, a business unit of Growens and leading digital content design platform, announced today they will be speaking at this year's SaaStr Annual event, the world’s largest non-vendor B2B software conference. BEE has been an active participant of SaaStr sponsored events and this year Mariela Towers, Head of Marketing and Jules Costa, Content Manager will take the stage to talk about "Behind the Scenes of a Build-vs-Buy Decision.” SaaStr is known to be the most inclusive event in SaaS. In the past three years, 60% of speakers were women or multicultural speakers, and they strive to continue this growth through future events. BEE echoes the sentiment of diversity and inclusion and will be represented by two of their own women leaders to speak at the conference. For the first time, Towers and Costa will bring their diverse backgrounds in business and content strategy to the SaaStr conference by joining key industry conversations. "We are looking forward to the event and the opportunity to safely engage and network with fellow SaaStrs in person this year,” said Towers. “We are excited to bring a relevant conversation about leveraging third-party technology for faster speed to market, and of course can't deny that the team at BEE is really proud to participate in the movement to balance out what diversity should look like in technology.” "SaaS products continue to play a huge role in the future of work. We've seen remote collaboration become expected and, at times, crucial to sustaining business,” states Costa. “The 'make or buy' decision is one piece of getting these products to market faster." For more information on this upcoming event check out saastrannual2021.com. BEE can be found at booth 323 where the team will also be highlighting BEE Plugin, the company's embeddable email, landing page and popup builder that is integrated into over 600+ different SaaS applications worldwide. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. BEE will present on Tuesday, September 28 at 12pm PST/3pm EST. Contact Details Jules Costa communications@beefree.io Company Website https://beefree.io/

September 08, 2021 09:00 AM Eastern Daylight Time

Velocity Global named the presenting sponsor of PGA TOUR University

Velocity Global

Velocity Global has partnered with the PGA TOUR and GOLF Channel to become the presenting sponsor of PGA TOUR University, the PGA TOUR announced Tuesday. Additionally, Velocity Global, which delivers a global work platform for employers to grow compliant distributed workforces in 185 countries and all 50 United States, has been named the Official Global Workforce Solutions Platform of the PGA TOUR and PGA TOUR Champions as part of the multi-year agreement. Entering its second season, PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. At the end of each college golf season, the top 15 players in the final Velocity Global Ranking earn status on the Korn Ferry Tour or a PGA TOUR international tour. The Class of 2022 Ranking will be finalized May 30 following the conclusion of stroke play at the NCAA D-I Men’s National Championship at Grayhawk Golf Club in Scottsdale, Arizona. “We’re excited to welcome Velocity Global to the PGA TOUR family as the first-ever presenting sponsor of PGA TOUR University,” said PGA TOUR Commissioner Jay Monahan. “Velocity Global shares our passion in supporting the top collegiate golfers on their journey to the professional game, and we look forward to their partnership in growing PGA TOUR University together.” As the Official Global Workforce Solutions Platform and Official Professional Employer Organization of the PGA TOUR and PGA TOUR Champions, Velocity Global will have a presence in programming throughout PGA TOUR media properties, align with PGA TOUR players and host customers at PGA TOUR events. “This partnership highlights access to opportunity. The Velocity Global Ranking identifies the top players in college golf and rewards them with access to the Korn Ferry Tour and the PGA TOUR’s international network of competition, just as we make global work accessible to employers and talent,” said Ben Wright, Velocity Global Founder and CEO. “We’re proud to partner with the PGA TOUR to open doors for these players and support the game’s future stars, as Velocity Global supports the future of work.” Billy Horschel, a six-time PGA TOUR winner and the 2014 FedExCup champion, is a global brand ambassador for Velocity Global and an avid supporter of college golf. During his four-year career at the University of Florida, Horschel was a two-time SEC Player of the Year and a four-time All-American. “Velocity Global is the perfect match to present the top college players in the world of golf because it is the company that drives how work gets done for the next generation,” said Horschel. “They cheer for hard work and success, and that’s exactly what the PGA TOUR University presented by Velocity Global does. It creates access to global opportunities for these players to compete right away which is so important for their development as pros. I look forward to competing against these guys really soon.” In addition to being the presenting sponsor of PGA TOUR University, the agreement also includes a partnership with GOLF Channel. PGA TOUR University and the Velocity Global Ranking will be featured each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. GOLF Channel’s first college tournament broadcast of the season is next week’s Maridoe Collegiate Invitational (September 13-15). Additionally, GOLF Channel will collaborate with Velocity Global to highlight a new PGA TOUR University charity program to be announced at a future date. “As the television home of college golf, we’re excited to continue the growth and development of PGA TOUR University alongside our partners at the PGA TOUR,” said Tom Knapp, EVP, Partnerships and Programming, NBC Sports. “The addition of an international partner like Velocity Global enhances our ability to cultivate this important platform, and ensure the top collegiate players will be showcased on GOLF Channel as they progress toward competing throughout the professional ranks and ultimately on the PGA TOUR.” The PGA TOUR University Class of 2021 made their marks in their first summers as professionals. Arizona State’s Kevin Yu finished 4th in the 2021 Velocity Global Ranking, and he posted five top-25s and two top-five finishes in eight starts on the Korn Ferry Tour. On the Forme Tour, Arizona’s Trevor Werbylo and SMU’s Mac Meissner both have wins after finishing 9th and 8th, respectively, in last year’s Velocity Global Ranking. With one event remaining this season, Werbylo leads the Order of Merit and Meissner is fifth, and both players are in position to be promoted to the Korn Ferry Tour next season. For more information, please visit www.pgatour.com/university or  velocityglobal.com. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. About PGA TOUR University presented by Velocity Global PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. Introduced in 2020, the program strengthens and elevates the path to the PGA TOUR through the Korn Ferry Tour and PGA TOUR international tours. The Velocity Global Ranking will be featured on GOLF Channel each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. For more information, please visit www.pgatour.com/university and follow PGA TOUR University on Twitter and Instagram (@PGATOURU). Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com PGA TOUR Chris Richards ChrisRichards@pgatourhq.com Company Website https://velocityglobal.com/

September 07, 2021 09:01 AM Eastern Daylight Time

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Pencil announces free creative AI dashboard for brands to learn from their past Facebook ads

Pencil

Creative AI company Pencil has today released a free creative AI dashboard and also an Instant Predictive Audit (IPA) which can analyse thousands of Facebook and Instagram ads to generate new ideas and predictions for ecommerce and SME advertisers. Pencil is the only automated system which generates unlimited video ads that then learn to improve and drive more sales over time. The new creative dashboard will be free forever, and automatically analyses a Facebook account, and then groups all of a brand’s previous ads into “winners” and “losers.” Winners are ads that are performing above a threshold (e.g. the average, top 10%, or top 25%) on a particular metric, and they can be used to generate new strong ideas, with a “More like this” feature. Losing ads can be switched out and improved in a few clicks using the “Replace” feature, and there’s also indicators to identify “Fatiguing” and “Scaling” ideas. “The new creative AI dashboard is going to significantly improve the way we build and run ads on Facebook and Instagram,” said Tye DeGrange, founder of Round Barn Labs. “We already know that creative quality and variety is driving more than 50% of our performance for us on Facebook, but identifying winners and losers with the speed and scale we want is often difficult. We estimate this tool will change the game for our team, improving our vision, speed, creativity, and results.” Pencil’s customers will be able to access the new IPA which will audit thousands of ads to provide “Day Zero” new ideas and predictions, enabling brands to use their best creative to make their next creative. Previously, users needed to run sufficient Pencil ads and media investment before gathering enough data to see any predictions, which might take several weeks. Now with the IPA, Pencil already knows on Day Zero what has worked before and what didn’t, and users get predictions built on all their past Facebook ad tests. Pencil also revealed that 3 out of 4 Pencil users successfully find ad “winners” which outperform their average performance benchmarks. On average these winning ads beat their baselines by 79% (ROAS, return on advertising spend) and 48% (CPA, cost per acquisition). The new data was published in the Q3’2021 edition of “Creative AI Works”, based on an analysis of over 650 Pencil ads that ran between November 2020 and July 2021. The report also found that teams which ran 10 or more Pencil ads were typically able to find “winners” that performed 100% higher than ROAS baselines and 50% lower than CPA baselines. The full report can be downloaded here. Will Hanschell, CEO and co-founder of Pencil commented: “These results and these new features mean that we and our users are already further ahead with Creative AI than where we expected to be during 2021. We didn’t want to just build a product, we wanted to create a whole new system, to help solve this $100 billion video advertising industry problem. We now have an effective, integrated SaaS system tested and launched, and a way for any small business to get started and get value immediately.” Finally, these new features would not be possible without the outstanding partnership and performance of CLIP. IPA utilizes OpenAI's CLIP neural network, which is trained across 400 million image-language data points to learn the presence of concepts in the images automatically. Earlier in the year, Pencil upgraded from OpenAI’s GPT-2 to GPT-3 to drive its ad copy generation, and saw its success rates jump from ~65% to over 95%. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to drive sales, delivering the return on ad spend that helps brands scale their businesses. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Further information visit: www.trypencil.com Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

September 02, 2021 09:00 AM Eastern Daylight Time

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