News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

MyYogaTeacher Launches Official 200-Hour Yoga Teacher Training Program Online

MyYogaTeacher

MyYogaTeacher announces the launch of a 200-hour Yoga Teacher Training (YTT) program, which will be offered three times each year, and features live instruction by a group of highly-skilled, certified, India-based and -trained instructors. Unlike the self-paced, pre-recorded, video-based packages sold online, which offer digital materials, videos, and only a handful of live sessions led by an instructor, MyYogaTeacher’s courses are 100% live, taking place daily over a period of 95+ days. MyYogaTeacher was named one of “The 6 Best Online Yoga Classes of 2022” by Byrdie. “Our students have a wide range of reasons for pursuing teacher training,” says Jitendra Gupta, the Indian-born CEO of MyYogaTeacher, who co-founded the company with Mexican-American entrepreneur Will Allen, after pursuing yoga to improve his personal physical and mental well-being. “Some definitely have a desire to teach yoga, but others simply want to improve their practice and challenge themselves a bit further by expanding their yogic knowledge and taking their physical practice to the next level.” The program is open to students of all levels. The Yoga Alliance-certified teacher training program features 6 highly-qualified MyYogaTeacher instructors, and is led by Rohan Shroff, who earned a Masters in Science in Yoga from SVYASA University in Bangalore and has over 1300 hours of yoga teacher training from well-known and respected institutions in India. Rohan has graduated over 500 students from online and in-person teacher training programs, including over 100 MyYogaTeacher students, and he also teaches Pranayama, Meditation, Ashtanga Vinyasa, Yoga Sutras, and Methodology, at MyYogaTeacher. Besides live instruction on a variety of topics–yoga history, theory, anatomy and physiology–in addition to asana practice, pranayama, chanting, meditation, yoga sutras, and more, the program includes a 150-page e-book, recordings of the classes so students can return to each session and review, plus a community setting that keeps students engaged, motivated and energize. They can also live chat with instructors (Bodhi Abishek Singh, Gomati Woli, Stuti Asher, Umesh Balavaradaraju, Bharath Ram) and fellow students. “What’s great is that your investment in teacher training is nowhere close to the cost you will incur by traveling to India during our post-Covid era,” says Gupta. “And we offer students a 14-day free trial so if they are not happy with the coursework, they can cancel.” The first round of this YTT program runs from March 5 to May 28, and the program will be offered 3 times each year. The next round will take place in the summer of 2022. Learn more about the program and featured instructors here. About MyYogaTeacher MyYogaTeacher is reconnecting yoga to its roots and sharing it through live lessons taught by the world’s foremost teachers who studied yoga at India’s most elite universities and schools. With over 100,000 registered U.S. students, it offers over 40 group classes daily, and provides private sessions, along with over one million minutes of live interactions each month. The Cupertino, California-based company was co-founded in 2018 by Jitendra Gupta and Will Allen. Gupta is the successful former co-founder of Punchh, who turned his struggle with burnout into a platform to help others. Allen is a former mechanical engineer who left the lucrative aerospace industry to travel the world, and pursue yoga and meditation over the past decade. MyYogaTeacher recently received $3 million in seed round funding, led by TSVC, with participation from Leonis Investissement, Weekend Fund, All Access Fund, and Bertelsmann Digital Media Investments. For more information, visit MyYogaTeacher.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolyn@carolynkamii.com Company Website https://www.myyogateacher.com/

March 09, 2022 04:30 AM Pacific Standard Time

Article thumbnail News Release

Fine Hygienic Holding recognized as one of few Global Top Employers for the first time

Fine Hygienic Holding

In recognition of its excellent work environment, Fine Hygienic Holding (FHH), the world leading wellness group and manufacturer of hygienic paper products and long-lasting germ protection solutions, has been recognized as a global Top Employer for 2022 by the prestigious Top Employers Institute. FHH was named Top Employer Middle East 2022, as one of few employers worldwide recognized at the awards for its outstanding human resources strategy as well as employees’ experience and culture. The group’s operations in Egypt, Jordan, KSA and the UAE all achieved the highest global benchmark of HR practices which cover the areas of People Strategy, Work Environment, Talent Acquisition, Learning and Development, Well-being and Diversity & Inclusion. Marking the group’s latest achievement, James Michael Lafferty, FHH’s CEO, said, “We are very proud of being recognized as a top employer in the field of FMCG. Attaining this certificate proves yet again that our motto – if we take care of our people, the business will take care of itself – is being put into action every single day. We know that our success as a company derives from the strength of our most important asset, our Fine people. That is why we are constantly working to create an environment that attracts and retains the very best, and always celebrate employees who excel both in their performance and in embodying our company values.” Fine Hygienic Holding has around 3,000 employees from more than 40 nationalities spread among its operations in the MENA region with two headquarters: Amman and Dubai. To achieve the “Top Employer” award, the company went through a multi-stage certification program. Companies from all over the world wishing to participate in the award are required to fill a detailed survey covering six HR domains consisting of 20 topics and undergo extensive auditing for each HR process. The Top Employers Institute specializes in the alignment of practices and policies through a global program based on benchmarking best HR practices to grant the global workforce with full outstanding people practices. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2022 11:24 PM Eastern Standard Time

Image
Article thumbnail News Release

Elsevier Announces 2nd Annual Special Issue In Support Of International Women’s Day 2022

Elsevier

Elsevier, a global leader in research publishing and information analytics, has launched its second annual special issue dedicated to raising awareness of women and gender issues in the health and the sciences, in recognition of International Women’s Day (IWD). With over 75 journal articles and book chapters, this open resource is aimed at showcasing existing research and furthering new research, particularly around this year’s IWD theme, #BreakTheBias. The special issue can be accessed for free by visiting the RELX SDG Resource Center. International Women’s Day is celebrated annually on March 8 in recognition of the social, economic, political and cultural achievements of women globally, serving as a call to action for improving gender equity. You can learn more about IWD by visiting their official website. Elsevier’s Global Content Partners Group along with its STMJ Journals group support the IWD mission, working alongside its authors and editor to provide uniquely-tailored content covering topics including gender bias and discrimination, women’s health and well-being, and women’s empowerment. Laura Colantoni, Vice President Reference Content, Elsevier said: “I am proud to work for Elsevier where we have made great strides in advancing gender equality. This work is so important—particularly for content providers—who have a special responsibility for representing all views and bringing facts and diverse, unbiased views to the world.” Laura Hassink, Managing Director, STM Journals said: “At Elsevier, we are committed to using our technology and data to support the advancement of women in healthcare and research through evidence-based recommendations, celebrate the success of women in healthcare and research and forge inclusive work cultures where women's careers thrive and achievements are celebrated. This special issue is a wonderful example of our commitment.” Explore the special issue articles and book chapters here and see how science can help us #BreakTheBias. --- About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier Communications, Europe Jonathan Davis newsroom@elsevier.com Company Website https://www.elsevier.com/

March 08, 2022 12:00 PM Eastern Standard Time

Article thumbnail News Release

Voter Study Reveals Key Vulnerabilities Among Republicans and Democrats Heading into the 2022 Midterm Elections

Epluribus LLC

Epluribus LLC, creators of the MOXY™ - the non-partisan citizen empowerment platform – published an eye-popping report in advance of the pivotal midterm election season. The study measured the sentiment of 1,750 American residents nationwide, carefully stratified by geographic region, age group, ethnicity/race, gender and party affiliation. Answers to rarely asked questions on issues, voter participation, confidence in politicians and campaign contributions paint a clear picture of the upcoming contest to win party control in November. According to Epluribus Founder & CEO César M Melgoza, “meticulous measurement efforts helped us reveal voter distinctions that will enable both incumbents and challengers to sharpen their campaign platform ahead of the elections.” Notable Highlights Include: Americans overall rate the economy, jobs, inflation and health care expenses as their most important issues. Republicans see a greater level of importance in cost of living, inflation and immigration control. Democrats are more concerned about COVID-19/pandemic management and climate/environment. Independent voters rank the economy/jobs, health care/insurance costs and inflation/cost of living most important. Black voters find civil rights/better race relations more important than other voter groups. Female voters tend to place a greater importance on religious freedom. Hispanics rate climate/environment higher than other cultural sub-segments. Among the substantial number of eligible voters who plan to abstain from the ballot box in November, their top reason is a loss of confidence in their elected representatives. The wealth of insights gleaned from the study reveal key issues across party affiliation, age cohorts, ethnicity/race groups and other key demographic clusters. The report is available to members of the MOXY platform which is free of charge via th e Apple App Store, Google Play Store, and website or you can view and download the report by visiting the Spotlight link on the home page. About MOXY MOXY is an online platform designed for citizen empowerment in a positive, contemporary, educational and non-partisan format. It features a robust and diverse newsfeed, public forums, detailed information about elected officials based on the voters’ jurisdictions, legislation, ballots and voting process information. It also includes a wealth of survey research which members have the option to participate in. The elegantly simple user interface, the blend of official and user-generated content along with the positive approach to discourse makes MOXY one-of-a-kind among social platforms. Visit moxy.live to learn more or to sign up for a Free account. Contact: news@epluribus.live ### Contact Details Cesar M Melgoza news@epluribus.live

March 08, 2022 09:37 AM Eastern Standard Time

Article thumbnail News Release

SUNNY VODKA LAUNCHES NATIONALLY WITH AN ASPIRATIONAL WEST HOLLYWOOD SPIRIT

EMC|BOWERY

Brand Directors and Partners, Stas Karanikolaou and Zack Bia, Partner with Global Brand Equities To Launch A New Handcrafted Gluten-Free Corn Based Premium Vodka For The Modern Consumer (LOS ANGELES, CA - March 8, 2022) Global Brand Equities unveils Sunny Vodka, the newest addition to their successful liquid portfolio, with next generation entrepreneurs, Stas Karanikolaou and Zack Bia. The best friend duo who are undeniably recognized for disrupting and running the event scene in Los Angeles and cultural events beyond, are now venturing into the alcohol and spirits arena as Partners and Brand Directors with Sunny Vodka. Sunny Vodka is an aspirational brand conceptualized in West Hollywood, capturing the essence of its hometown. The creation of Sunny is a love story built by best friends who simply know what people want to drink and bask in all of life’s moments. The brand brings life to a casual day by the pool, a home cooked meal or a black-tie affair with one sip the world is always Sunny. Sunny Vodka is vegan, gluten-free and made from 100% U.S. grown corn and handcrafted in small batches. Prior to bottling, Sunny is distilled 6 times and is finished through an extra filtration process using California Limestone. The result is a more sophisticated approachable vodka that is cleaner, brighter and smoother with a pleasant aroma, mixable profile & a better mouthfeel. The premium spirit reaches the modern consumer with an eloquently smooth and welcoming flavor profile offering the true taste of vodka. Sunny will be retailed at the competitive price of $24.99 per 750ml bottle (80 Proof, 40% ABV). Sunny Vodka will be exclusively available in key retail chains and distributed by Shaw-Ross International Importers in partnership with Southern Glazer’s Wine & Spirits across the country starting with top major markets in California, Las Vegas, Florida and New York on February 1, 2022 and available for purchase at spirit merchants BevMo!, GoPuff Delivery and Wally’s. Stas Karanikolaou, Co-Brand Director of Sunny Vodka comments, “We distinctively sought out to make sure this vodka would be made with quality ingredients, better taste and artistic branding. Most importantly, we wanted to make sure that it was at a reasonable price point to help recreate some of the amazing memories my friends and I have had while drinking Sunny.” Zack Bia, Co-Brand Director of Sunny Vodka says, “ I love working with our "family" on Sunny Vodka. This is not like an endorsement where people just add their name; this is an authentic lifestyle we live and breathe. We are very proud of how far we have come with creating Sunny Vodka to be smooth, clean & a refreshing quality for everyone to aspire and enjoy responsibly.” “Sunny Vodka is not your average spirit, it's an entire lifestyle and community which revolves around an incredible liquid. Sunny is here to breathe new life into the industry's largest liquor category with this launch. The Sunny liquid is extraordinarily smooth, and it has taken our team years to refine it to this superior standard using custom methods in production and distillation. We are delighted to have our distribution led by Shaw-Ross International Importers and Southern Glazer’s Wine & Spirits in the US, giving Sunny the best visibility in On and Off-premise retailers as well as e-commerce platforms. Our co-founders are experts in building community and we are proud to partner with them on this incredible brand. ” said James Morrissey President of Global Brand Equities. To kick off the launch, Global Brand Equities have purchased select campaign billboards throughout West Hollywood with locations on Sunset Blvd. and Melrose Ave, alongside a hand-painted mural capturing the sunny landscape of Los Angeles, starting with first sign “It’s Always Sunny on Sunset” at the “bird streets” barricade off Sunset Blvd. The billboards and mural amplify the essence of the prolific trendsetting culture and aspirational lifestyle in the city. For the influential brand, the mission is to create a community that starts with the people and their networks of tastemakers and influencer relationships. Sunny Spritz 2oz Sunny Vodka 1oz Fresh Lime Juice 1oz Agave Nectar 1 oz Crafted Soda Water Garnished with cucumber peel and fresh mint sprigs Sunny Pop 2oz Sunny Vodka 2oz Craft Soda Water Garnished with lemon Sunny Martini 3oz Sunny Vodka 1/8oz Dry Vermouth Garnish with 3 Olives Sunny Screwdriver 2oz Sunny Vodka 2 dashes orange bitters 1-2 hand squeezed blood oranges Sunny Aperol Spritz 1oz Sunny Vodka 2oz Aperol 2oz Craft Soda Water Orange Wheel Garnished with fresh rosemary sprig For more information and find out where Sunny Vodka is sold, please visit: www.sunny-vodka.com to find the nearest retailer. For press/ media inquiries, please contact: Ben Russo, ben@emcbowery.com Dianne Quirante, dianne@emcbowery.com ABOUT SUNNY VODKA Sunny is a love story between best friends who simply know what people want to drink. There are only a few things in life that bring people together and make lasting memories - a great drink is the top of the list. Whether you are with family, friends, a loved one or on your own, nothing beats a smooth glass of Sunny. A casual dinner, a funny toast or a black-tie affair, you cannot deny the easy, clean taste from the world’s best vodka: Sunny. ABOUT GLOBAL BRAND EQUITIES Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the liquor, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s global perspective is seen with its Maison No 9 French rosé wine brand. In partnership with Grammy-nominated, multi-platinum recording artist Post Malone, the brand has disrupted the wine industry globally, breaking records for its sales at launch, and scaling across multiple continents in its first 18 months. The liquid currently retains a 91-point score on wine.com. Contact Details EMCBOWERY Dianne Quirante dianne@emcbowery.com

March 08, 2022 09:00 AM Eastern Standard Time

Image
Article thumbnail News Release

Velocity Global Impact Award to Celebrate Inspirational LPGA, LET Players

Velocity Global

The LPGA and LET announced today that Velocity Global, the Official Global Work Platform of both Tours, will sponsor the Velocity Global Impact Award. This honor will celebrate players who have helped to grow the sport of golf and to inspire the next generation of athletes to have a positive impact on the world. Throughout each season, the LPGA and LET will celebrate players and their efforts in giving back to the world and their local communities off the golf course. Toward the end of each season, the LPGA will produce a list of nominees, and the Velocity Global Impact Award Committee will name three players as finalists for the Velocity Global Impact Award. Each finalist will be featured in a docuseries-style content piece sharing their personal story and impact on the game. The winner will be determined through a combination of a fan vote and voting by the committee. The winner will be announced annually on International Women’s Day, March 8. “The Velocity Global Impact Award provides a new avenue to not only recognize the overwhelming contributions made by female golfers in advancing the game but also offers us the opportunity to celebrate the significant positive impacts they make in their communities at home and around the world,” said Sarah Fern, Chief People Officer at Velocity Global. “We are thrilled to partner with LPGA and LET to highlight the many amazing women in professional golf who truly personify greatness in sport.” The award criteria are based on the five values that drive the work of Velocity Global. Nominees will be judged by how well they demonstrate: Velocity – Swiftly assisting in the growth of the game at the youth or amateur level Integrity – Personifying honesty and transparency, serving as a role model to others Be Bold – Willing to forge new paths to create a better future Empowerment – Empowering others through words and actions to have an impact in their own communities Service – Contributing to their communities through their actions “The LPGA Tour and LET feature the world’s best female golfers from more than 60 countries. Through their unique platform and talent, players have the opportunity to impact and inspire people in various communities around the globe,” said LPGA Commissioner Mollie Marcoux Samaan. “We are grateful to Velocity Global for recognizing the impact our players have and for creating this award to highlight and celebrate their commitment to giving back. We are very fortunate to have so many players who value service and to have partners who share our vision to change the world through golf.” The Velocity Global Impact Award Committee comprises seven women of diverse backgrounds, all of whom are dedicated to advancing opportunities for women both professionally and athletically: Sarah Fern, Chief People Officer at Velocity Global Erin Hamrick, Partner at Sterling James and board member of the LPGA Foundation Nancy Lopez, 48-time LPGA Tour winner and member of the World Golf Hall of Fame Nzinga Shaw, President of TurnkeyZRG Lisa Stevens, Chief People Officer and Head of Global Human Capital Solutions at Aon Reiko Takekawa, journalist for Kyodo News Ali Whitaker, broadcaster for the LPGA Tour, LET and DP World Tour LPGA Tour and LET Members are eligible to receive the Velocity Global Impact Award. The winner will receive $100,000 as well as a $100,000 donation to her charity/cause of choice. The other two finalists will each receive $25,000. In January, Velocity Global became the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition. As an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight these initiatives focused on women’s leadership, diversity, equity, and inclusion through additional programming. Velocity Global furthered its support of the women’s game with the announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform ™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. More than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. About the LPGA The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube. About the LET The LET inspires women and girls to pursue their passion and realise their potential through the game of golf. At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. Our diverse and multicultural membership of 316 professional golfers represents as many as 36 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner. Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game. Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 31 events in 21 different countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf. Ladieseuropeantour.com #RaiseOurGame Contact Details Velocity Global Chris McGrath +1 720-650-4348 news@velocityglobal.com LPGA Christina Lance christina.lance@lpga.com LET Bethan Jones bethan.jones@ladieseuropeantour.com Company Website https://velocityglobal.com/

March 08, 2022 07:00 AM Mountain Standard Time

Image
Article thumbnail News Release

Digital staffing firm uses NFTs to raise money and awareness for Ukraine

Pixoul

​​ Pixoul, a digital consultancy and IT staffing firm, announced today plans to partner with UNICEF amidst the growing humanitarian crisis in Ukraine. The company will use all proceeds from its NFT (non-fungible token) studio to donate to the emergency relief effort. The decision is a landmark shift in the growing crypto sector, as the digital assets become a vehicle for charitable donations. What is happening in Ukraine is a tragedy—we at Pixoul feel deeply for the Ukrainian people and want to lend support in any way we can,” says Devon Fata, CEO and President of Pixoul. “We knew when we started our NFT studio that we wanted to use this arm of our business to better communities near and far. I can’t think of anything more important right now than funding this fight for freedom.” Purchases of Pixoul NFTs will go entirely toward UNICEF’s emergency response efforts, as well as support to the local artists creating the NFTs. The digital art is available for purchase at: https://opensea.io/collection/pixoul-eye-candy. About Pixoul: Pixoul is a leading innovation consultancy and IT staffing firm that helps clients deliver outstanding products and scale digital teams. They were recently recognized as a 2022 Dallas Manifest Award winner as a top B2B firm, as well as a 2021 Clutch award winner for excellence in IT and business services. Connect with Pixoul at www.pixoulinc.com. Contact Details Pixoul Christiana Stankewitz +1 830-321-0359 hello@pixoulinc.com Company Website https://www.pixoulinc.com/

March 03, 2022 01:03 PM Eastern Standard Time

Article thumbnail News Release

3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

Article thumbnail News Release

Elsevier contributes to Open Access Monitor Germany with Scopus data

Elsevier

Elsevier, a global leader in research publishing and information analytics, and Forschungszentrum Jülich have today announced that they will be supporting the Open Access Monitor (OA Monitor), Germany by making metadata from Scopus, the abstract and citation database of peer-reviewed literature, available to the database free of charge. Funded by the German Federal Ministry of Education and Research and managed by Forschungszentrum Jülich, the OA Monitor tracks the open access publications in the DACH region. By collating data from external sources and providers, the project records the publication output of German academic institutions in research journals and analyzes the development of subscription fees and (open access) publication fees. Through this collaboration, OA Monitor gains access to Elsevier’s comprehensive and high-quality publication data supporting the initiative’s goal of monitoring and furthering Germany’s transition towards full open access. The integration of Scopus will further enhance the ability of universities, research institutions, policy makers and the German science community to monitor and evaluate an institution’s progress and reputation and help them reach their ambitious OA goals. As an expertly curated abstract and citation database with content from over 27,000 journals from more than 7,000 publishers, Scopus allows researchers to track and discover global knowledge in all fields. Dr. Bernhard Mittermaier, Head of the Central Library at Forschungszentrum Jülich said: “We are very pleased to be able to integrate Elsevier’s Scopus database into the OA Monitor, as it further expands its capabilities as a key tool to track the progress of the Open Access transformation in Germany to the benefit of the science community.” Claus Grossmann, Regional Director DACH, Research Solutions at Elsevier said: “We are proud that we can contribute to the important work of the OA Monitor and we would like to thank Forschungszentrum Jülich for entering into this long-term partnership with us. This collaboration will help strengthen the increasing number of open access articles published in Germany, cementing our commitment to open access in German institutions.” Elsevier and Open Access In 2021, Elsevier published over 119,000 open access articles — a year-on-year growth rate of over 46%. There currently are 600 full gold open access journals in Elsevier’s portfolio while nearly all of Elsevier’s 2,700 journals support gold open access. About Forschungszentrum Jülich Shaping change: This is what drives us at Forschungszentrum Jülich. As a member of the Helmholtz Association with roughly 6,800 employees, we conduct research into the possibilities of a digitized society, a climate-friendly energy system, and a resource-efficient economy. We combine natural, life and engineering sciences in the fields of information, energy, and the bioeconomy with specialist expertise in high-performance computing and we also use unique scientific infrastructure. About Open Access Monitor The Open Access Monitor records the publication output of German academic institutions in scientific journals. Through analyses of subscription fees and (open access) publication fees, the transition of the publishing system towards an open access system is monitored and supported. For this purpose, data from existing projects are collated within expanded databases, made available to users in a hierarchical interface, and disseminated by means of scientific publications. With the “OAM – Open Access Monitoring” project (FKZ 16OAMO001), the Federal Ministry of Education and Research (BMBF) is funding the further development and operation of the Open Access Monitor for Germany by the Central Library of Forschungszentrum Jülich. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier Andrew Davis andrew.davis@elsevier.com Company Website https://www.elsevier.com/

March 02, 2022 08:07 AM Eastern Standard Time

1 ... 6768697071 ... 106