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3 Reasons Why You Should Invest In The New Transformative Token, Elluminex (ELX)

Elluminex

The world of Decentralized Finance (DeFi) is evolving at a lightning pace. Protocols like Uniswap, PancakeSwap, and Jupiter have their respective blockchain ecosystems and have driven tens of millions in revenue. Now, a new contender has arrived with the potential to reshape the landscape of the TON blockchain and the broader DeFi space as a whole — Elluminex. With its cutting-edge features, this revolutionary DeFi hub has the potential to not only elevate the TON ecosystem but also deliver massive returns for early buyers. Let's explore the three main reasons why Elluminex should become a staple in every 2025 portfolio. 1. The DeFi Trailblazer On The TON Blockchain The TON blockchain taps directly into Telegram’s vast network and its massive 950-million user base. The numbers don't lie, with over 100 million registered addresses, TON is one of the fastest-growing ecosystems in crypto. Despite this, the TON network still underperforms when it comes to DeFi. Elluminex will change this by introducing a comprehensive DeFi ecosystem. This platform will address the inefficiencies that have stunted the expansion of DeFi. These include fragmented liquidity and the lack of seamless cross-chain interoperability. By enabling users to trade, stake, and manage assets securely and efficiently, Elluminex has the potential to unlock a whole new realm of possibilities for the TON network. 2. Unparalleled Cross-Chain Interoperability And Liquidity One of the major pain points in DeFi today is the challenge posed by having liquidity across blockchains, which already face substantial difficulties when interfacing with one another. Elluminex solves this by leveraging a revolutionary cross-chain bridge, allowing users to easily trade and transfer assets between major blockchains, including Ethereum and Solana, with minimal slippage, low fees, and near-instant speeds. When Jupiter was first launched, it significantly boosted Solana's ecosystem activity and contributed almost single-handedly kickstarted Solana’s 2024 rally, which culminated with a new all-time high. Elluminex aims to mimic this success by boosting the TON ecosystem, positioning itself as the go-to platform for developers, and investors alike. Additionally, Elluminex introduces staking and farming features that reward long-term holders of $ELX, priming the token for sustainable growth. Combined with its AI-powered portfolio tracker with built-in analytic tools, Elluminex will provide a well-rounded investing experience that empowers users to always have the right information at hand. 3. Exclusive Access To Unlisted TON Projects Elluminex is set to introduce a game-changing feature that sets it apart from traditional DeFi protocols: early access to exclusive TON projects. This feature will allow users to invest in new token launches before they are released on the markets, allowing stakeholders to stay ahead of the curve and granting them the opportunity to secure an early allocation in next-gen projects. Moreover, as this feature is directly integrated into a decentralized ecosystem, Elluminex eliminates third parties, providing users with transparency and control over their investments. Why $ELX Is A Must-Have Token For 2025 The $ELX token powers the Elluminex ecosystem, as it plays a crucial role in the staking mechanism, governance, and cross-chain liquidity. The token is also designed to be deflationary, meaning that recurring token burns will continuously reduce the circulating supply, stabilizing the price in times of market-wide turbulence, while simultaneously ensuring sustainable growth. As the TON network continues to expand and DeFi adoption accelerates, the demand for $ELX is expected to soar as soon as the presale kicks off. Early buyers could have a bullish gem at hand, especially as Elluminex could claim a substantial cut of the DeFi market. Don’t miss the opportunity to invest in a project that could reshape DeFi on one of the world’s fastest-growing blockchains. Keep an eye on Elluminex’s socials and website because the presale of the $ELX will start very soon! For more information about Elluminex (ELX) visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex is a next-generation DeFi platform built on the TON Blockchain and Ethereum, offering a seamless decentralized finance experience with innovative features. Users can engage in staking, farming, and enjoy AI-powered portfolio tools, all while participating in a cross-chain ecosystem. Elluminex is unique in that it is bringing DeFi to the TON Network/Blockchain which at the moment is very limited in this sense with very few options available to its users. Despite this the TON Network is still the fastest growing blockchain in the world and many view it as a future powerhouse to rival Bitcoin, Ethereum and Solana. By bringing DeFi to the TON Network, Elluminex would immediately transform the chain and take its capabilities and vast reach to the next level. Much like Uniswap did with Ethereum, Pancakeswap did with Binance Chain and Jupiter did with Solana. Cryptocurrency may be unregulated in your jurisdiction. The value of cryptocurrencies fluctuates and it is important that you thoroughly understand the risks associated with acquiring cryptocurrencies, as outlined in the Disclaimer. You confirm that you are not a citizen or resident of the United States, United Kingdom, or any prohibited jurisdiction, or any other location where the purchase of Elluminex and $ELX token may be legally restricted. Please note that our list of restricted countries and terms of service may undergo updates, and it is your responsibility to stay informed about the latest version.By proceeding to continue to use Elluminex.com, you acknowledge and agree to our Terms of Use and Privacy Policy. Contact Details Andy Green press@elluminex.com Company Website https://elluminex.com/

January 21, 2025 11:58 AM Eastern Standard Time

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Market Alert: Actelis Networks Receives Buy Rating and $5 Price Target from Analyst Theodore R. O’Neill

Global Markets News

Actelis Networks Inc. (NASDAQ:ASNS), a leader in hybrid fiber-copper and cyber-hardened networking solutions, has received a vote of confidence from analyst Theodore R. O’Neill of Litchfield Hills Research. O’Neill has initiated coverage with a "Buy" rating and a price target of $5, citing Actelis’ innovative technology, growth trajectory, and potentially undervalued shares. A Leader in Cyber-Hardened IoT Networking Actelis (NASDAQ: ASNS) is a pioneering provider of rapid-deployment networking solutions for IoT and mission-critical broadband applications. The company's core technology enables fiber-grade performance over hybrid fiber-copper networks, a significant advantage for sectors needing cost-effective solutions without extensive infrastructure overhauls. The report also highlights Actelis’ "Cyber Aware Networking" initiative, which integrates AI-driven cybersecurity into its networking solutions. The report underscores Actelis' "well-protected technology moat," supported by 31 granted U.S. patents and proprietary trade secrets, which give the company a unique edge in a competitive market. Its Triple Shield Protection technology ensures secure, high-speed connectivity across diverse media types, such as fiber, coax, and copper, enabling seamless integration even in challenging environments. The analyst highlights the strength of Actelis' product portfolio, including the MetaLIGHT and GigaLine series, which address critical needs in intelligent traffic systems (ITS), military, utilities, and smart city projects. The report also notes the recent addition of the GL900 series, which offers ultra-low-power solutions tailored for multi-dwelling units (MDUs). Strong Growth Strategy The report points to Actelis’ strategic shift in 2023, where the company redirected its focus from legacy telecom customers to industrial and government clients. This shift has already shown results, with triple-digit year-over-year revenue growth reported in Q3 2024 and expectations of continued double-digit growth into 2025. Additionally, the report emphasizes Actelis’ global reach, serving over 300 customers across 30 countries, and its blue-chip client list that includes government agencies, transportation authorities, and defense organizations. Notably, recent deployments, such as modernizing Washington, D.C.'s traffic network, highlight the reliability and versatility of its solutions. O’Neill’s analysis suggests that Actelis shares, which closed at $1.03 on December 20, could be significantly undervalued. The report projects a $5 price target within 12 months based on discounted future earnings, using an 8% discount rate and assuming sustainable growth driven by Actelis’ innovative products and market position. The report further highlights Actelis’ steep discount to peers, trading at just 0.53x 2025 market cap/sales compared to a peer group average of 4.3x. If the stock were to trade at the peer group average, its valuation could exceed $8. The report also addresses several risks, including industry competition, regulatory challenges, and Actelis’ history of operating losses. However, it notes that financial risks appear manageable, with sustainable breakeven projected by late 2025 or early 2026 at quarterly revenue levels of approximately $3.4 million. Conclusion The initiation of coverage by Litchfield Hills Research marks an intruging endorsement for Actelis Networks. The report highlights Actelis’ robust technology portfolio, proven market presence, and significant growth potential as reasons for optimism. Actelis’ innovative approach to leveraging hybrid fiber-copper networks and its focus on cybersecurity position it well to potentially capitalize on the growing demand for modernized critical infrastructure. Based on the report, As urbanization and IoT adoption accelerate, Actelis is could to capture a larger share of this multi-billion-dollar market. * * * Important disclaimers and disclosures: This article includes speculative forward looking statements. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors. Companies in emerging industries such as Actelis (the “company”) are volatile and risky and readers are advised to seek out professional advice in the relevant fields from licensed professionals. This article was issued by Global Markets Media, a commercial digital brand operated for IR purposes who's operators are compensated by actelis for coverage and distribution services. The above content is for informational purposes only and it is not intended to serve as financial or investment advice and this constitutes an advertisement for the purposes of section 17(b) of the securities act. This above content has not been reviewed or approved by the company. Please review the full disclaimers and disclosures detailing conflicts of interest [ https://justpaste.it/ecto7/pdf ]. The report mentioned was issued by a licensed analyst who is subject to his own conflicts of interest and disclainers/disclosures and readers are advised to refer to the full report. Contact Details News Coverage ronald@futuremarketsresearch.com

December 23, 2024 08:10 AM Eastern Standard Time

Market Alert: Actelis Networks Introduces MetaShield, Pioneering AI Solutions for Critical Infrastructure Protection (NASDAQ: ASNS)

Global Markets News

Actelis Networks (NASDAQ: ASNS) has just announced the launch of MetaShield, a groundbreaking AI-based cybersecurity solution poised to redefine security protocols for IoT and critical infrastructure networks. This pivotal is representative exemplifies Actelis' visionary approach and marks a significant leap forward in its mission to enhance networks across the globe, setting a new standard in creating robust and secure IoT networks and achieving critical infrastrucutre modernization. Addressing Growing Threats to Critical Infrastructure The introduction of MetaShield is particularly significant as it directly responds to the increasing frequency and sophistication of cyber threats targeting critical infrastructure. With cyberattacks on essential systems reportedly surging by 30% in 2023, organizations across sectors are under immense pressure to bolster their defenses. MetaShield’s advanced capabilities, including real-time anomaly detection and AI-driven threat mitigation, empower Actelis to offer a proactive solution that not only secures networks but also safeguards vital operations. This focus on protecting critical infrastructure aligns Actelis with the urgent needs of governments and industries, positioning it as a trusted partner in enhancing national and operational security. Expanding Opportunities for Upselling MetaShield is not just a standalone product; it represents a strategic opportunity for Actelis to deepen its relationships with existing clients and explore upselling potential. As organizations adopt MetaShield, Actelis can leverage this integration to provide additional services and upgrades, enhancing customer loyalty and increasing revenue per client. This ability to deliver comprehensive, layered security solutions creates a compelling value proposition, ensuring that Actelis remains indispensable to its clients' operational needs. A Lean and Growing Software Business Model The launch of MetaShield signifies a critical step towards a growing Software as a Service (SaaS) model that can drive recurring revenue and solidify Actelis’ position within the cybersecurity sector. By establishing a lean, software-focused business model, Actelis is positioned to capitalize on the growing demand for subscription-based cybersecurity solutions. This shift may not only only enhances the financial position in the long term, but also aligns with broader industry trends where clients prefer flexible, scalable solutions that adapt to their evolving security needs. Moreover, the ongoing software revenue stream may further allow Actelis to invest in continuous innovation and development, ensuring that its solutions remain at the forefront of cybersecurity technology. As the market for cybersecurity solutions continues to expand, Actelis' commitment to a growing software business model will be essential for long-term success and competitiveness. A New Era for Actelis Networks In summary, the announcement of MetaShield marks a revolutionary step for Actelis Networks, showcasing its commitment to innovation and leadership in the cybersecurity landscape. By addressing the urgent needs for robust security in critical infrastructure, creating upselling opportunities, and transitioning to a lean software business model, Actelis is exceptionally well-positioned to meet the growing demand for integrated security solutions. The launch of MetaShield could not only elevate Actelis' market position but also reinforce the resilience of critical infrastructure in an interconnected world. This launch is not just a new product; it may very well be the start of a transformative chapter for Actelis Networks as it aims to shape the future of cybersecurity. Read Actelis Networks' Latest Announcements * * * * This news alert may include speculative forward looking statements. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors. Companies in emerging industries are volatile and risky and readers are advised to seek out preffesional advice in the relevent feilds from licensed profesionals. This news alert was issued by Global Markets Media, a commercial digital brand operated for IR purposes who's operators are compensated by actelis for coverage and distribution services. The above content is for informational purposes only and it is not intended to serve as financial or investment advice and this constitutes an advertisement for the purposes of section 17(b) of the securities act. Please review the full disclaimers and disclosures detailing conflicts of interest [https://justpaste.it/ecto7/pdf]. Contact Details Global Markets News Desk ronald@futuremarketsresearch.com

December 20, 2024 09:00 AM Eastern Standard Time

For the Second Year in a Row, Shareholder Calls for Microsoft Shareholders to Reject Reid Hoffman

NLPC

The annual meeting for Microsoft Corporation is on Tuesday, and for the second year in a row, an investor is calling upon shareholders to oppose the re-election of tech entrepreneur and political agitator Reid Hoffman to the board of directors. Earlier this year, National Legal and Policy Center sent a letter to Microsoft Corporation calling upon Hoffman to resign from the board, and if he refused, then for his fellow directors to call a special meeting to vote on his removal. The shareholder group wrote that he should not continue to serve on Microsoft’s board, after Hoffman wished for the death of former President Donald Trump just days before an attempted assassination on the now President-elect. The letter, sent in July, followed NLPC’s plea last year in advance of the tech company’s 2023 annual meeting, which asked voting shareholders to oppose Hoffman’s re-election to a seat on the board. NLPC argued then (and argues now) that the former member of the “Paypal mafia” harbors an unhealthy obsession with the personal and political destruction of President-elect Trump, and that he displays an intolerance and temperament that is unbefitting for a director of a prestigious multinational corporation like Microsoft. NLPC also called into question Hoffman’s extremely poor judgment in his visit to Little Saint James island with multi-millionaire financier and sex offender Jeffrey Epstein, as well as his regular associations with him, many years after the pedophile was convicted for the abuse of underage girls. For these same reasons, NLPC demanded that Hoffman be removed as a member of the Defense Department’s Innovation Advisory Board “Under any other circumstances, Reid Hoffman’s caustic rhetoric, his reckless conduct, and his preoccupation with the destruction of a political foe, would disqualify him from the privilege of serving on a corporate board,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “Corporate America seems to be coming to their senses finally on issues like DEI and the transgender delusion, so maybe shareholders will finally reject an extremist like Mr. Hoffman, because they should.” NLPC released a satirical video in October that identified several of Hoffman’s sins and shortcomings that make him unqualified for Microsoft’s board of directors. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

December 09, 2024 09:00 AM Eastern Standard Time

Mercado Bitcoin Launches MBRL Stablecoin on the TRON Blockchain, Pegged to the Brazilian Real

Mercado Bitcoin

São Paulo, November 18, 2024 - Mercado Bitcoin (MB), the largest digital asset platform in Latin America, announces the launch of MBRL stablecoin on the TRON blockchain. The MBRL stablecoin presents an innovative means of payment that combines the trust and stability of Brazilian fiat currency with the utility and ease of tokenization. The MBRL stablecoin is an MB project that uses the TRON network through integration with the blockchain. This integration aims to create a fast, accessible and scalable smart contract platform. MBRL is designed to act as a reliable store of value with liquidity for withdrawals around the clock, including weekends and public holidays. Additionally, MBRL can be easily integrated into blockchain wallets, DeFi platforms, and dApps, making it incredibly versatile and easy to use. Lucca Benedetti, Product Analyst at MB, commented, "The introduction of MBRL is a significant milestone for both MB and the growing crypto community in Brazil. The TRON blockchain has already seen widespread adoption in the region. We are further solidifying our presence within the TRON ecosystem through the launch of MBRL. I'm looking forward to seeing the positive effects MBRL will bring”. Sam Elfarra, Community Spokesperson at TRON DAO commented, "We are thrilled to see MRBL launch in the TRON ecosystem. The launch is a significant step forward in our mission to provide accessible, efficient, and scalable blockchain solutions globally, showcasing the versatility and robustness of the TRON network. I believe MRBL will play a key role in accelerating the adoption of blockchain technology across the region". TRON network, the trusted network for developers, institutions, and individuals worldwide, is a layer-1 open-source blockchain protocol with over 271 million user accounts. With a total transfer volume exceeding $14 trillion, TRON stands out for its ability to efficiently handle both large and small transactions. Its speed and cost-effectiveness make it especially popular among retail users for fast, frequent, low-value transactions like remittances, micropayments, and peer-to-peer transfers. Leveraging the TRON network will enable MB to offer users faster, more reliable asset transfers with lower fees, enhancing the overall efficiency and accessibility of transactions. Customers in supported jurisdictions can now buy MBRL on Mercado Bitcoin's offer book or issue it directly with a deposit of BRL. They then receive MBRL stablecoins, which can be easily transacted in just a few seconds. Management and custody of the assets are carried out by MB Pay, Mercado Bitcoin's payment institution. About Mercado Bitcoin With 4 million customers in 11 years of operation, Mercado Bitcoin is the leading digital asset investment platform in Latin America and a benchmark in blockchain and the tokenized economy, operating with the highest standards of transparency and financial integrity. It is Brazil's first crypto unicorn and has been audited since 2018, and since 2022 by EY - one of the world's largest auditing firms. Mercado Bitcoin - Agência Pub Treicy Keller: treicy.keller@agencia.pub | +55 11. 98990-2218 Patrícia Martins: patricia.martins@agencia.pub | +55 24. 99942-3041 Anne Fadul: anne.fadul@agencia.pub | +55 11. 99335-4527 Chico Marcelino: chico.marcelino@agencia.pub | +33. 76945-0275 About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2024, it has over 271 million total user accounts on the blockchain, more than 8.9 billion total transactions, and over $18 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens – TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network Contact Details Patrícia Martins patricia.martins@agencia.pub

November 18, 2024 12:58 PM Eastern Standard Time

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Duke Robotics Announces Commercial Launch of IC Drone for High-Voltage Insulator Washing Services

UAS Drone Corp.

Duke Robotics Corp. (OTCQB: DUKR) (formerly known as UAS Drone Corp, OTCQB: USDR) (the “Company” or “Duke Robotics”), a leader in advanced robotics technology and autonomous drone solutions, is pleased to announce the successful completion of the development and official launch of its innovative IC Drone, a first-of-its-kind system for washing high-voltage electric insulators. Following an extensive development phase and successful pilot testing, the IC Drone is now fully operational with the Israel Electric Corporation (IEC) and positioned for deployment with other utility providers worldwide. The IC Drone’s advanced technology provides utility companies with a safer, more efficient, and environmentally sustainable solution for maintaining high-voltage electric infrastructure than the currently available methods. This state-of-the-art, drone-enabled system replaces traditional methods that rely on large, resource-intensive tanker trucks or helicopters, achieving significant water savings and operational cost reductions per insulator or electric pole. Key Features and Benefits of the IC Drone: Enhanced Safety and Precision: Enables high-voltage insulator cleaning with minimal personnel risk and greater precision compared to traditional methods. Environmental Sustainability: Reduces water usage significantly, supporting sustainability initiatives within utility maintenance. Cost-Effective Operations: Cuts operational costs by tens of percent per insulator and simplifies access to remote or difficult-to-reach infrastructure. Yossef Balucka, Chief Executive Officer of Duke Robotics, commented, “The launch of our IC Drone marks an important milestone in our journey to revolutionize utility maintenance. By offering a safer, more efficient, and eco-friendly solution, we believe the IC Drone will create substantial value for utility providers around the world. We look forward to bringing this groundbreaking technology to market and helping companies optimize their operations while prioritizing environmental stewardship.” This IC Drone launch exemplifies Duke Robotics' commitment to leveraging robotics technology to drive innovation across civilian and utility sectors, complementing its existing solutions for military applications. About Duke Robotics Corp. Duke Robotics Corp. (formerly known as UAS Drone Corp) is a forward-thinking company focused on bringing advanced stabilization and autonomous solutions to both military and civilian sectors. Through its wholly owned subsidiary, Duke Robotics Ltd., the company developed TIKAD, an advanced robotic system that enables remote, real-time, and accurate firing of lightweight firearms and weaponry via an unmanned aerial platform (UAV) designed to meet the growing demand for tech solutions in modern warfare. Duke Robotics Ltd. Also developed the IC Drone, a first-of-its-kind robotic, drone-enabled system for cleaning electric utility insulators. The unique system, based on the Company's advanced intellectual property and know-how, integrates algorithms, autonomous systems, and robotic technologies used in mission-critical applications. For more information about Duke Robotics Corp (Previously UAS Drone Corp) please visit www.dukeroboticsys.com or view documents filed with the Securities and Exchange Commission at www.sec.gov. Forward-Looking Statements This press release contains forward-looking statements. Words such as "future" and similar expressions, or future or conditional verbs such as "will," are intended to identify such forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based on our beliefs, assumptions, and information currently available to us. For example, we are using forward-looking statements when we discuss the benefits of its IC Drone technology, the potential for global expansion of our IC Drone services, the anticipated demand from utility providers, and the potential future growth of our commercial offerings. Our actual results may differ materially from those expressed or implied due to known or unknown risks and uncertainties. These include, but are not limited to, risks related to the successful market adoption of the IC Drone, continued development and refinement of our technology, fluctuations in foreign currency exchange rates, and competition from technological advances. For additional information on these and other risks and uncertainties, please see our filings with the Securities and Exchange Commission, including the discussion under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and any subsequent filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise. Contact Details Duke Robotics Corp. Yossef Balucka, CEO invest@dukeroboticsys.com ARX | Capital Markets Advisors North American Equities Desk DUKE@arxadvisory.com

November 11, 2024 06:00 AM Eastern Standard Time

Avenue Z Launches New Public Affairs Practice to Help Clients Navigate Complexities of Modern Advocacy

Avenue Z

Avenue Z, a media and technology company, today announced the launch of its Public Affairs Group, a multidisciplinary, strategic practice designed to shape client outcomes in public and private advocacy, shareholder activism and ESG, philanthropy and civil society, and regulatory environments. In response to the growing power and control from big media companies and tech companies, Avenue Z’s new Public Affairs Group leverages a blend of communications, media, creative, and technology to affect meaningful change. The company’s approach supports clients to achieve consensus and desired outcomes by connecting highly targeted content to the right audiences at the right time, building trust. “The way the public is gaining information and forming perspectives has changed, and organizations need to engage their audiences across all channels in new ways,” said Nneka Etoniru, Avenue Z’s EVP of Global Brand Strategy and lead of the new Public Affairs Group. “Our solutions are uniquely positioned to help clients achieve lasting influence by guiding them through critical moments, enhancing their public image, and accomplishing their goals.” “Making a quantifiable impact in public affairs, akin to brand marketing or reputation management, requires both human and technology-informed approach,” said Jeffrey Herzog, Avenue Z founder and CEO. “Our strength lies in blending storytelling, media, and data to create influential connections across channels - from the Wall Street Journal to TikTok." Avenue Z’s Public Affairs practice is tailored to serve a diverse range of clients, including: Private Sector: Helping corporations gain consensus among decision-makers and standard bearers, secure contracts and public-private partnerships, and win necessary approval. Public Sector: Assisting municipal, state, and federal agencies with raising awareness, launching public health initiatives, combatting electoral misinformation, and developing educational campaigns across demographics. High-Profile Public Figures: Assisting in navigating public opinion, counter-influencing harassment campaigns, managing crises, and curating strategically engaging online conversations to protect their reputation. Charities and Philanthropies: Supporting non-profits in raising funds, advancing agendas, enhancing prestige, and navigating challenges to maximize organizational impact. Trade Organizations and Industry Groups: Helping industry-specific organizations advocate for their members' interests, inform external audiences on policy impact, and shape public perception of their industry. Along with the practice launch, Avenue Z has released an insightful trends report, offering a deep dive into the latest shifts shaping public policy and communication, helping organizations stay ahead of the curve. Public Affairs Trend Report 2024: Shaping Perception and Driving Outcomes in High-Stakes Environments covers trends impacting key sectors from healthcare to fintech, venture capital, emerging tech, manufacturing, and more. Read the full report, here. Avenue Z’s ability to lead high-stakes special situations is built on a foundation of expertise lasting more than 25 years. The company’s heritage dates back to 1998, when digital visionary and entrepreneur Jeffrey Herzog pioneered search engine marketing and later, sold iCrossing, his first digital media company, to Hearst Magazines for $450 million. Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Rachael Zahn +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

October 30, 2024 07:48 AM Eastern Daylight Time

Greg Olsen's Youth Inc. Expands with New Podcast Season and Upcoming Commerce Platform

Youth Inc.

Youth Inc., the first digital media network dedicated exclusively to youth sports content and commerce, today announced that Season Two of its popular Youth Inc. Podcast will launch on Wednesday, Oct. 30. Following the company’s 2024 $4.5 million seed funding round, led by Will Ventures, Youth Inc. is developing a new centralized hub blending news, original content, and retail for the youth sports market. Launched in 2022, Season One of the Youth Inc. Podcast featured conversations with iconic athletes like Jerry Rice, Russell Wilson, Jennie Finch, and Dale Earnhardt Jr. After a breakout debut season with more than 400,000 downloads, millions of impressions, and a nearly perfect viewership rating, Youth Inc. Is expanding its vision as it prepares to launch Season Two. Co-founded by Emmy Award-winning NFL analyst and Pro Bowl tight end Greg Olsen, former Fanatics executive Ryan Baise and Audacy, Inc.’s Tim Murphy, the podcast will feature acclaimed sports psychologist Dr. Michael Gervais as co-host, offering crucial insights for navigating today’s complex youth sports landscape. “While there are more than 30 million young athletes in our country today, there has never been a platform designed to speak directly to families, coaches, and players about the challenges of today’s current state of play,” said Olsen. “Season one taught us invaluable lessons, and we're excited to bring even more insights and depth in Season Two. Partnering with Dr. Gervais, we’ll provide our audience with the tools and knowledge to succeed, all while making the journey engaging and enjoyable." Season Two of the podcast will address the critical challenges young athletes face today including fostering resilience, managing the pressures of competition, and leveraging mindset training for long-term success. The six-episode season is presented by two Founding Partners: Players Health, a sports technology company offering digital risk management services and insurance products to ensure a secure environment for athletes, and MaxU, a cutting-edge platform providing personalized, 24/7 support to help young athletes build skills that enhance their mental performance and overall development. As Youth Inc. enhances its content offerings, it is also set to launch a robust commerce platform in early 2025, designed to further support young athletes and their families. Led by former Fanatics head of new ventures, Ryan Baise, the platform will offer a range of products and services tailored specifically for youth sports families and coaches. "The youth sports landscape is ripe for transformation, and we believe our platform will revolutionize how families access vital information and resources," said Baise. "Our aim is to create a comprehensive marketplace where parents, athletes, and coaches can discover rigorously vetted content and products that reflect the investment they make in their young athletes' futures." To listen to Season One of the Youth Inc. podcast (available on major podcast platforms, YouTube, and social media in both video and audio formats), watch the Season Two trailer or for more information, please visit Youth Inc. Youth Inc. is the first digital media network dedicated exclusively to youth sports content and commerce. Co-founded by NFL alum and Fox Sports broadcaster Greg Olsen, former Fanatics executive, Ryan Baise, and former Audacy and New York Times Co. executive, Tim Murphy, Youth Inc. provides parents, coaches, and athletes with expert-driven guidance and resources to navigate the evolving youth sports landscape. For more information, visit www.youth.inc or follow along on YouTube, Instagram, X, and TikTok. Contact Details Youth Inc. Jackson Gaskins jgaskins@hotpaperlantern.com

October 28, 2024 09:00 AM Eastern Daylight Time

Players Health Becomes Founding Partner of Greg Olsen’s Youth Inc. to Champion Safety in Youth Sports

Players Health

Players Health, the leading provider of athlete safety and insurance solutions, today announced its partnership as a founding partner with Youth Inc., a content and commerce platform co-founded by NFL alum and Fox Sports broadcaster Greg Olsen. This collaboration marks a significant step toward enhancing safety standards in youth sports through engaging and informative content. It will offer valuable education for athletes, parents, and coaches, while promoting a culture of safety, risk management, and athlete well-being across all levels of play. As digital advertising evolves, and the youth sports industry continues to soar, the growing importance of community-driven strategies and content creation is fueling shifts in the way youth sports organizations engage with their audiences. Through this partnership, Players Health and Youth Inc. will collaboratively generate and distribute content that helps those entrusted with leading youth sports organizations create a safer and more informed environment for young athletes, parents, and coaches. “In today’s rapidly changing youth sports landscape, health and safety must remain at the forefront. Our partnership with Youth Inc. provides a unique opportunity to speak directly to changemakers in our industry and around the country, equipping them with the tools and insights needed to proactively address the challenges facing youth athletes today,” said Tyrre Burks, founder and CEO of Players Health. “Together, we’re not just providing solutions — we’re leading a movement to transform how health and safety is prioritized in youth sports." Youth Inc. provides content across all media platforms, including full-length video/audio podcasts available on YouTube, Spotify, and Apple Podcasts. The network also shares clips on Instagram, Facebook, TikTok, LinkedIn and X. Featuring interviews with some of the biggest stars and thought leaders in the sports world, Youth Inc. serves as a vital resource for navigating the complexities of youth sports today. "Youth sports should be a place where kids can grow, learn, and have fun, and that starts with creating a safe environment. Through our partnership with Players Health, we’re able to provide families and organizations with expert-driven content and resources to help navigate the challenges of today’s youth sports landscape,” said Olsen. “Our shared vision is to equip everyone involved with the knowledge and support they need to foster a safer, more positive experience for young athletes." Season two of Youth Inc. launches on Wednesday, October 30th with six new episodes. Fans, coaches, parents and young athletes can look forward to deeper conversations with top athletes, coaches, and experts in youth sports, as well as valuable advice on safety, well-being, and athletic development. This season promises to bring more exclusive content, further solidifying Players Health and Youth Inc.'s roles as a leading voice in youth sports education. The trailer for Youth Inc.’s upcoming season, featuring Players Health, Greg Olsen, and renowned sports psychologist Dr. Michael Gervais, offers a glimpse into the impactful conversations and expert commentary that will shape the future of youth sports safety and development. To learn more, visit: https://www.playershealth.com/ About Players Health Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. About Youth Inc. Youth Inc. is the first digital media network dedicated exclusively to youth sports content and commerce. Co-founded by NFL alum and Fox Sports broadcaster Greg Olsen, Youth Inc. provides parents, coaches, and athletes with expert-driven guidance and resources to navigate the evolving youth sports landscape. For more information, visit www.youth.inc or follow along on YouTube, X, and TikTok. Contact Details Players Health Jackson Gaskins playershealth@hotpaperlantern.com Company Website https://www.playershealth.com

October 21, 2024 09:00 AM Eastern Daylight Time

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