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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

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Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

Avenue Z

Avenue Z, a strategic marketing and communications company announces the appointment of Jessica Dalziel as its Chief Client Officer. Dalziel brings over 15 years of experience in unlocking top-tier solutions, fostering innovative thinking, and harnessing exceptional talent across strategic accounts. With this appointment, she will oversee the full breadth of client relationships across the Company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels. To accomplish this, we're embracing a more client-centric approach than ever before," stated Jeffrey Herzog, Chairman and CEO of Avenue Z." Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way." Dalziel will enhance client experience through solutions tailored to each client's unique needs and business goals, elevate service delivery standards, and fortify Avenue Z's reputation as a trusted advisor in the industry. In this role, Dalziel will report to the company’s COO, Dave Johnson. “Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor”, said Danny Rinaldi Founder & CEO of NightWise. "Her adept management of complex projects has positioned us as frontrunners in the sleep industry, while her partnership with every team member has greatly contributed to our successes." Dalziel shared, “Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It delves into the intricacies of each client's needs, enabling our teams to tailor solutions that resonate on a deeper level and drive impactful results. I’m thrilled to leverage my background to strengthen our client relationships and bring unparalleled value alongside the talented team at Avenue Z”. Before joining Avenue Z, Dalziel served as the VP of Strategic Accounts at Investis Digital in New York. In this role, she spearheaded business growth, innovative processes, and resources, with a keen focus on business development and nurturing client relationships. Prior to that, Dalziel held value-creation positions at Isobar, a dentsu company, where she adeptly coordinated project plans on a global scale, seamlessly integrating them across diverse stakeholders. Dalziel earned her MBA from Trinity College Dublin, Ireland, and a bachelor's degree in Advertising from Grand Valley State University. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@bevelpr.com

May 21, 2024 09:35 AM Eastern Daylight Time

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Fliphead: Redefining Fashion with Upcycled Garments and Couture

Spark Metro

In a fashion landscape increasingly defined by sustainability and conscious consumption, one brand stands out for its innovative approach to upcycling and eco-conscious couture. Fliphead, an Indian-based fashion label founded by two designers, Saumya from India and Mihkel from Estonia, is making waves in the industry with its transformative philosophy and commitment to reducing waste. Fliphead's journey began with a simple yet powerful idea: to reimagine fashion by giving new life to discarded materials. Through meticulous craftsmanship and a keen eye for design, Saumya and Mihkel have turned this vision into a reality, creating stunning garments that are both stylish and sustainable. At the heart of Fliphead's ethos is the concept of upcycling – the process of repurposing old or unused materials into new, high-quality products. By utilizing materials that would otherwise end up in landfills, Fliphead not only minimizes its environmental impact but also adds a unique and eclectic flair to its collections. One of Fliphead's flagship offerings is its range of festival clothes, which are designed to capture the vibrant spirit of India's diverse cultural celebrations. From colorful saris transformed into flowy dresses to intricately embroidered jackets crafted from vintage textiles, each piece tells a story of creativity and craftsmanship. In addition to its ready-to-wear collections, Fliphead also offers a couture service that is truly one-of-a-kind. Catering to clients who crave individuality and sustainability, the brand's couture pieces are made exclusively from upcycled materials, ensuring that each garment is as eco-conscious as it is luxurious. What sets Fliphead apart from other fashion labels is its unwavering commitment to sustainability and ethical practices. From sourcing materials locally to partnering with artisans who share their values, Saumya and Mihkel are dedicated to creating a positive impact on both the environment and the communities they serve. As consumers become increasingly aware of the environmental and social implications of their purchasing decisions, brands like Fliphead are leading the way towards a more sustainable future for fashion. With their innovative approach and dedication to upcycling, Saumya and Mihkel are not just changing the way we think about clothes – they're changing the industry itself. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com Company Website https://fliphead.com/

May 13, 2024 04:56 PM Eastern Daylight Time

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5thScape to list its first game “MMA Cage Conquest” on Meta Store: Ultimate Virtual MMA Experience

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? " MMA Cage Conquest " will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval from Meta. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage Conqueror. Contact Details 5th Scape 5thScape Team +1 302-597-6768 Team@5thscape.com Company Website https://5thscape.com

May 03, 2024 06:51 AM Eastern Daylight Time

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The Media Agency Shift - Genius Monkey’s Assessment

Genius Monkey

Looking back 20 – 25 years ago, you simply could not get your commercial on TV, your ad on a billboard, or mailers sent out to your audience without going through an advertising agency. They were the end-all-be-all for anything you needed in marketing and there really was no other option. But the advertising landscape has changed dramatically in the last couple of decades, thanks in no small part to new technologies and – more recently – a worldwide pandemic that changed how many companies prioritize resources. The media agency is going through a paradigm shift. Here is our assessment of where we are and where we are going. The COVID Effect In 2013, around 58% of marketers had transitioned to in-house agencies in an effort to cut costs and middlemen. When the pandemic hit in 2019, this process accelerated and saw many businesses adopt the in-house method, whether they were ready for it or not. Many companies’ internal teams – which were already understaffed and overworked – quickly began getting overburdened by the immense workload. Agencies that previously had Google experts, GRP buying teams, social media departments and more were now being significantly downsized, sometimes reducing teams to as little as 2-5 people in total. These teams were also generally using self-serve platforms, a supposedly cost-effective solution where the advertiser builds and maintains campaigns themselves. If the team found themselves lacking the expertise needed on certain platforms or ways of buying media, there wasn’t much they could do. Marketing suffered, and many companies found themselves in this situation amid the upheaval of Covid-19. From Self-Serve to Fully-Managed For better or worse, the majority of the industry followed this path. In 2023, a full 82% of marketers had transitioned to an in-house model; today, many teams are now starting to feel the squeeze. They need more efficient tools and all-in-one platforms that can help them do more with less time. Enter the fully-managed platform, where the ad tech companies build and maintain the campaigns for the advertiser. With this methodology switch, advertisers can remain on 15-20+ DSPs/networks in a fraction of the set up and management time, all while having a much more accessible and digestible all-in-one reporting location. Above all, advertisers could make use of the expertise that came with a fully managed platform: a support group they could always come to for help with specific and nuanced marketing questions. Ad placements and programmatic campaigns become a footnote so in-house teams can focus on branding, company voice, and other areas where they are the experts. The Media Agency Shift So where does this leave the media agency? There are things that an agency can do better than anyone; there’s no better partner for brand development, TV GRP buying and more. But in an evolving landscape, agencies also need to adapt if they want to thrive. The best agencies find the best partners and assimilate a team with the expertise to help companies thrive and aggressively pursue their goals. Embracing fully managed platforms is just one example of how agencies can reap the same benefits as the in-house teams with: Full ad coverage with placements on all devices Access to programmatic experts Campaigns supervised by humans instead of an AI. Decreased costs and more efficient workflows. Genius Monkey data alone shows a 19% better cost per conversion on fully managed over self-serve with even better metrics on CPC, CPM and other key data points. Efficiency is the metric of the future, and fully-managed platforms are built to deliver it. The Genius Monkey Difference Of course, not all programmatic platforms are created equal, and finding the right fit is step one to reaping the benefits of modern marketing. Featuring the latest technologies and spanning dozens of networks and DSPs, Genius Monkey is the farthest-reaching platform on the planet, built to track every detail of the customer journey and cut your cost-per-conversion. No matter your audience, no matter your industry, Genius Monkey can help you evolve your marketing to the next level. Get in touch with us today to see how! Contact Details Genius Monkey Travis Champ- Chief Operating Officer Info@geniusmonkey.com Company Website https://geniusmonkey.com/

May 01, 2024 03:49 PM Eastern Daylight Time

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Industry Visionaries Share Perspectives on the Future of Marketing and Communications at The PR Net Future Focus Conference

The PR Net

On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventi’s dedicated event space, SECOND, assembling top industry figures to discuss the future of marketing and communications. The full-day conference featured six panels interspersed with networking sessions and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the reinvention of modern media, the future of events & experiences (presented by Snap, Inc.), what's next in influencer marketing (presented by Trend Companies), the effects and applications of AI, affiliate marketing strategies, and the value of brand marketing. To purchase professionally produced recordings of the conference, showcasing all panel discussions from the day for $49.99, click this link here. Reinventing Modern Media Moderator: Brian Strong, Global Head of Communications, Bloomberg Media Panelists: Samantha Barry, Editor-in-Chief, Glamour; Amanda Smith, President, Fairchild Media; Willa Bennett, Editor-in-Chief, Highsnobiety and Simone Oliver, Strategic Advisor & Editor at Large 'Reinventing Modern Media' panel featured industry leaders discussing the dynamic nature of media today. Samantha Barry, Glamour's Editor-in-Chief, emphasized the universality of good content, noting, “Sometimes, as a brand, we can go down a rabbit hole of ‘this is a Gen Z thing,’ or ‘this is only for millennial women,’ etc. Oftentimes, good content will reach them all, regardless of generation.” Amanda Smith, President of Fairchild Media, highlighted the importance of brand clarity, stating, “I think we're all being rewarded for having total clarity on who we are and what defines our brand IP. The more we can articulate that in the marketplace, the better off we’ll be.” Willa Bennett, Highsnobiety's Editor-in-Chief, emphasized the value of long-term content investment, saying, “If you invest long term, the traffic will come.” Simone Oliver, Strategic Advisor & Editor at Large, discussed the shift in content engagement and distribution, noting, “Engagement has been the clear winner in terms of how people engage with your content and what you're producing. You want people to see what you make, you want the message to get out there, but distribution has changed.” She also highlighted the evolving nature of content discovery, adding, “Discovery has a different face now.” The Future of Events & Experiences Moderator: Jed Weinstein, Founder & CEO, Rise & Set Panelists: Bronson Van Wyck, Founder, Workshop and DIO; Rachel Racusen, Senior Director of Corporate Communications and Public Affairs, Snap Inc. and Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The 'Future of Events & Experiences' panel explored immersive experiences and media's evolving landscape. Bronson Van Wyck, Founder of Workshop and DIO, emphasized holistic experiences, stating, “You want to give someone an opportunity to return to the womb where every aspect of their needs, physical and emotional, are being taken care of.” Rachel Racusen, Senior Director of Corporate Communications and Public Affairs at Snap Inc., highlighted quality over quantity in media, noting, “If you have an amazing New York Times story that is meant to reach a certain audience and that's the only story you get on something, that could provide a lot more value than twenty stories.” Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships at Walmart, discussed the intangible nature of creating memories, noting, “We are fundamentally in the business of making memories. And that's hard to measure.” Rand also emphasized using technology to foster community and connection, stating, “Tech needs to be leveraged as a tool to help further enable community, to help further enable connection.” She cautioned against expecting every experience to achieve all objectives, stating, “When we expect every single experience that we do to boil the ocean of objectives, that's not going to get us so far.” What's Next in Influencer Marketing? Moderator: Faye Halligan, Director of Talent Relations, Trend Companies Panelists: Ted Raad, Founder & CEO, Trend Companies; Anna Kai, Content Creator, @itsmaybeboth; Nena Evans, Content Creator, @nenaevans and Emily Fauver, Content Creator, @emily.fauver The 'What's Next in Influencer Marketing?' panel delved into the evolving influencer landscape. Ted Raad, Founder & CEO of Trend Companies, stressed the importance of creators remaining authentic to their audience, noting, “The most important thing... is that they are saying who they are to their audience, and the audience will matter more than any campaign.” He also highlighted creators' influence on both their audience and fellow creators. Emily Fauver, Content Creator, mentioned the continuous innovation in content creation on established platforms, saying, “The fact that we're still coming up with new ways to create content on platforms that have been around for a while, I think it’s just getting started.” Anna Kai, Content Creator, expressed confidence in the enduring nature of social media platforms, stating, “Social media is gonna be around forever whether it's TikTok or MikMok, so we'll figure it out.” Nena Evans, Content Creator, discussed the uncertainty of future content sharing platforms, stating, “At the end of the day, the value that we're creating, it has to be shared somewhere. It might not be TikTok, it might not be Instagram, it might be an unknown. We really don't know.” She emphasized the current importance of relatability and authenticity in connecting creators with their audiences. AI’s Effect on Marcomms Moderated by Samyutha Reddy, Head of Corporate Marketing, Jasper AI Panelists: Paul Miser, EVP, Group Director, HOW (a 5W Agency); Aaron Kwittken, Founder and CEO, PRophet and CEO, Stagwell Marketing Cloud, Comms Tech Unit and Alexia Adana, VP, Director of Creative Technology, Edelman The panel on "AI’s Effect on Marcomms" delved into how artificial intelligence is reshaping marketing and communications strategies. Paul Miser, EVP, Group Director at HOW, highlighted that AI complements human roles, enabling faster validation of insights and ideation. He emphasized, “[AI] is not going to replace your role, but it allows you to validate insights faster, it allows you to ideate faster, it gives you analytical models that are faster.” Miser also stressed the importance for agencies to understand AI's role in enhancing relationships and expediting validation processes. Aaron Kwittken, Founder and CEO of PRophet, urged professionals to embrace a mindset of becoming communications engineers. He discussed the significance of predictive AI, stating, “Anytime people talk about AI, they think about generative. But predictive AI will be most potent, consequential and revolutionary for comms pros." Alexia Adana, VP, Director of Creative Technology at Edelman, emphasized the need to become proficient with AI tools, stating, “On an individual level, it's getting comfortable with having a back and forth with AI tools in a way that's going to help you approach problems and your goals in a far more efficient way than if you were just solely relying on your individual brain.” Elevating Affiliate Marketing Strategies Moderator: Jeremiah Corley, Affiliate Director, Dreamday Panelists: Teresa Grammatke, Senior Director, eAccountable; Taylor Kendrick, Senior Manager, Channel Partnerships, impact.com; Jacqueline Goldstein, Vice President, Commerce, NY Post and Leilani Han, Executive Director, Commerce, The New York Times Wirecutter The "Elevating Affiliate Marketing Strategies" panel offered dynamic insights to supercharge affiliate approaches. Teresa Grammatke of eAccountable highlighted a shifting audience perspective, noting, “The audience has changed and people assume that you're getting the money now. So it's not as big of a deal for the audience to know that they're earning off of it.” Taylor Kendrick from impact.com emphasized the critical need for proactive affiliate engagement, stating, “You have to be diligent with following up with all these affiliates, just make sure you continue and continue to reach out to them.” Jacqueline Goldstein of NY Post discussed the pivotal role of offering competitive benefits to affiliates, like free fast shipping. Leilani Han of The New York Times Wirecutter emphasized the strategic importance of commerce content publishers, stating, “For the performance PR professionals, commerce content publishers don't just represent a number in the tally of coverage you garner, now we are also adding value to your clients’ bottom line.” Han also stressed the vital nature of nurturing affiliate partnerships, noting, “An affiliate link isn't a spigot of revenue where you just put up an affiliate link and turn it on. It's a constant feedback loop, it’s important to be constantly nurturing the partnerships.” Is 2024 the Year of Brand Marketing? Moderator: Celia Jones, Chief Marketing Officer, FINN Partners Panelists: Ana Andjelic, Chief Brand Officer, Ex Esprit, Banana Republic; Colin Kavanagh, Chief Marketing Officer, Pernod Ricard; Samina Virk, North America CEO, Vestiaire Collective and Crystal Vinisse, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotels Corporation The highly anticipated panel, 'Is 2024 the Year of Brand Marketing?' delved into the evolving landscape of brand marketing, with experts providing insights into the strategies and approaches that will define the year ahead. Ana Andjelic, Chief Brand Officer at Ex Esprit and Banana Republic, characterized brand marketing as a strategy of cultural influence, advocating for continuous engagement with culture and creativity. Samina Virk, North America CEO at Vestiaire Collective, preferred the term "brand growth," emphasizing the interconnectedness of brand marketing with overall business growth. She stressed the importance of understanding the customer to create authentic brand moments, stating, “Focus on who your customer or your client is. Because I think that will help answer which moments you speak about and marry that with what is authentic.” Crystal Vinisse, Vice President - Global Brand Leader at Hyatt Hotels Corporation, underscored the experience-driven nature of today's economy, noting that brands must deliver on their promises to maintain customer trust. She remarked, “We are still very much in an experience-driven economy. So that means, while I might have an emotional connection to your brand, there's less forgiveness and grace if I have an experience that isn't what you marketed to me.” Colin Kavanagh, Chief Marketing Officer at Pernod Ricard, emphasized the importance of authenticity in brand messaging, stating, “You have to be authentic. That's the key thing for me – and you have to stay true to that.” The Future Focus Conference provided attendees with invaluable insights about the latest trends and future predictions for the marketing communications industry. The networking breaks throughout the day were embraced by the audience, which included representatives from brands like Sephora, Bumble, Fritz Hansen, Hilton Hotels, Brunello Cucinelli, Turkish Airlines, Match Group, Pernod Ricard, J. Crew, Leading Hotels of the World and Campari Group, and agency leaders from M&C Saatchi, Weber Shandwick, BPCM, Magrino, H&S, Finn Partners, 5W, Derris, Quinn, Day One Agency, KWT Global, Karla Otto and LaForce. The summit culminated with guests gathering in SECOND’s bar area for the cocktail hour, enjoying cocktails by Redemption Whiskey, Gray Whale Gin, Cantera Negra Reposado Tequila, and Josh Cellars Wines. Photos: Link HERE (credit: Adele Makulova) ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. Contact Details The PR Net Sara Sturges +1 646-934-4631 ssturges@theprnet.com Company Website https://theprnet.com/

April 25, 2024 11:37 AM Eastern Daylight Time

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