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Photography and Videography Jobs Soar in 2023, Finds Freelancer.com

FREELANCER.COM

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today published the fastest growing online jobs for 2023 based on data from more than 1 million projects posted to the platform. The data reveals that jobs related to video content creation are in high demand. Videography ranked as the second fastest growing skill of 2023, with Video Production and Video Editing jobs also growing significantly and placing in the top growing jobs. Other video-related jobs, such as YouTube Video Editing and TikTok, were also amongst the top 25 fastest growing jobs on Freelancer.com for 2023. Fueling this demand is an increase of brands incorporating video in their marketing strategies. According to Wyzowl, video content marketing is an essential part of a majority (88%) of marketers strategies with most (85%) planning to increase spending on video in 2024. Demand for skills in photography and photo editing was also a driver for new jobs. Adobe Lightroom projects saw the highest percentage growth across the year, while Photography as a skill grew by 3,625 total jobs. In terms of earning potential, freelancers in the United States are charging up to $300/hour for Photography skills, $200/hour for Videography and Video Editing, and $160/hour to create TikTok content. “Advances in generative AI are changing the way businesses are communicating and marketing themselves. A boom in video and photography services is a clear indication that there’s a shift towards visual, highly-produced content as opposed to reliance on legacy forms of internet marketing, such as a reliance on blog posts and articles to generate traffic. We expect this trend to continue and are already seeing signs of video and marketing categories continuing to increase in 2024,” said Matt Barrie, Chief Executive at Freelancer.com. One example of how businesses are shifting towards video and moving away from written content is evident when looking at the decreasing skills of 2023. Blog writing ranked as 13th in the top falling jobs on Freelancer.com, decreasing by 66% from 4,872 to 1,648 jobs posted in 2023. While some may speculate that the introduction of generative AI tools is impacting writing, blog writing was the only writing skill present in the falling jobs. In fact, other forms of writing such as Fiction Writing (up 36.1%), Creative Writing (up 18.8%) and Microsoft Word (up 16.8%) were both amongst the fastest growing jobs of the year. “AI can’t replace creativity, yet. Although this may emerge with model scale. We said this in the middle of the year when we saw creative writing jobs increase in Q2 2023 and the sentiment remains the same in 2024. What we are seeing is that our freelancers are moving up the stack. They’re evolving from just blog writers to editors. Moving from just illustrators to directors. Ultimately, AI is elevating our talent and improving efficiency and productivity in the process,” added Barrie. Top Freelance Jobs The most popular job in 2023 was graphic design, with more than a quarter million projects requiring the skill. Graphic design has always historically been the number one job type on Freelancer.com for over a decade. Jobs related to graphic design are also the best way for new freelancers to break into freelancing, as there is an abundance of projects offering Website Design, Logo Design, Icon Design, and other forms of graphic design available. Best Paid Skills Per Hour on Freelancer.com in 2023 Marketing, photography and video related jobs took out the top spots for the best paid skills per hour on the platform for 2023. These skills being paid the most is consistent with these categories also being the most in-demand for the year Best Paid Jobs per Project on Freelancer.com in 2023 As for jobs paid per project, internet marketing takes out the top spot, followed by website design, graphic design, data entry and video services. ###### Freelancer Fast 50 Freelancer Fast 50 The Freelancer Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 1,122,000 jobs posted to the Freelancer platform between 1 January to 31 December 2023. 2023 Growing Skills 2023 Falling Skills About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 71 million registered users have posted over 23 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, aerospace engineering and manufacturing. Freelancer also owns Escrow.com, the leading provider of secure online payments and online transaction management, and Loadshift, an Australian enterprise freight marketplace. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +61 404 574 830 mzitko@freelancer.com

February 27, 2024 08:23 AM Eastern Standard Time

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HTX DAO Announces Strategic Partnership with SUN.io to Drive Ecosystem Development

HTX DAO

HTX DAO announced a strategic partnership with SUN.io on February 25. Through this collaboration, both parties aim to bolster HTX token liquidity and offer rewards to platform users. Building on mutual benefits, they will collectively foster the healthy and orderly development of the HTX DAO ecosystem. HTX DAO, a pioneering Decentralized Autonomous Organization within the blockchain ecosystem, is driven by a vision of open finance and a decentralized tokenized economy, prioritizing the restoration of governance to HTX token holders. The governance control of HTX DAO is in the hands of HTX token holders. Individuals who hold HTX tokens have the power and responsibility to make decisions and determine the direction and allocation of resources within the HTX DAO. SUN.io, the first platform integrating on-chain token swaps, liquidity mining, stablecoin swaps, and DAO on the TRON public chain, offers users a diverse range of one-stop services. It aims to establish an integrated DEX ecosystem with a high level of functionality, profitability, and security by leveraging multiple transaction protocols. SUN.io offers various incentives for participants, including rewards of transaction fees offered to liquidity market makers, liquidity mining of LP Tokens, and staking rewards for the SUN token. Through this strategic partnership, it is projected that HTX DAO will supply HTX-TRX liquidity equivalent to 50% of its quarterly revenue to LPs. At least 80% of this liquidity will be directed to SUN.io, and the LP tokens will be deposited into a zero-address. Based on the revenue of HTX Exchange in 2022 and 2023, the partnership is anticipated to increase the total liquidity of SUN.io 's TVL by at least $100 million, representing more than 20% of its total TVL. In appreciation, SUN.io will utilize community governance to vote on granting a minimum of $10 million worth of SUN tokens (with the upper limit adjusted based on the actual LP-Forecasting contribution values) to HTX DAO users. Furthermore, HTX DAO users are allowed to exchange the donated SUN tokens in a dynamically adjustable manner, with the aim of attracting more community members and encouraging active participation in community governance for the development of SUN.io. The final interpretation of the event shall rest with HTX DAO and SUN.io, and its validity shall endure indefinitely. Click the link to read the announcement: https://htxdao-1.gitbook.io/announcement-en/ About HTX DAO As a multi-chain deployed decentralized autonomous organization (DAO), HTX DAO demonstrates an innovative governance approach. Unlike traditional corporate structures, it adopts a decentralized governance structure composed of a diversified group, jointly committed to the success of this organization. This unique ecosystem advocates open values and encourages all DAO participants to propose collaborations and protocol enhancements that can promote the development of HTX DAO. Contact Details HTX DAO media@htxdao.com

February 25, 2024 11:05 PM Eastern Standard Time

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College Sports to Be One of the Best Media Investments in 2024, per Big Chalk

Big Chalk

Many industry watchers believe issues like conference realignment, the Transfer Portal, and NIL will damage the long-term value of college sports as a media asset. New consumer research from Big Chalk, a marketing analytics company, shows these fears to be unfounded. On the contrary, growth in consumer engagement with college sports may never be higher than in 2024. “College sports are undergoing drastic and rapid changes,” said Rick Miller, Big Chalk’s Marketing Effectiveness Practice Lead. “We wondered if consumers would react poorly to these changes and begin to tune college sports out. Nothing could be further from the truth.” Big Chalk surveyed nearly 2,000 U.S. consumers regarding their viewership levels across college sports in general, with specific questions about college football. The data indicate fans will increase viewership from an average of about 11 games per viewer in 2023 to 13 games in 2024 – an uptick of almost 17%. To see if storm clouds are gathering on the horizon, Big Chalk also gathered net sentiment scores for NIL, the Transfer Portal, and conference realignment – but despite rumblings from some pundits, these issues are not driving fans away from the product. Perhaps one of the more eye-opening findings from the research is the level of influence college sports provides its sponsor brands. “More than 13% of respondents say they prioritize college sports sponsor brands during their purchase process,” said Miller, “and another 30% say brand sponsorship positively influences their purchase decision, even if it doesn’t automatically make the brand a shopper’s number-one priority.” Some college football sponsors continued to see double-digit unaided brand awareness weeks after the football season ended. “Perceptions of College Sports 2024: What CMOs and Media Strategists Need to Know” is the first of a two-part release of Big Chalk’s research. It is available for free download at: https://dust.bigchalk.co/perceptionsofcollegesports About Big Chalk Big Chalk is a marketing analytics and outsourcing company that specializes in CPG companies and similar consumer-facing brands. Big Chalk’s blend of consumer marketing experts and data scientists provide the tools and consulting services that brands of all sizes need to grow sales and build connections with their customers. Contact Details Big Chalk Cristina Itze +1 847-957-1861 cristina.itze@bigchalk.co Company Website https://www.bigchalk.co

February 22, 2024 12:59 PM Eastern Standard Time

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Announcing the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports Lenses

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce two new full-frame prime lenses designed specifically for full-frame mirrorless camera systems, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports lenses. Both lenses will be available for purchase in mid-March 2024, and both lenses are available in Sony E-Mount and L-Mount versions. The SIGMA 500mm F5.6 DG DN OS | Sports lens is a full-frame, ultra-telephoto prime lens exclusively for mirrorless cameras. With outstanding image quality in a remarkably compact and lightweight body, this lens is built for action capture including aviation, sports, and wildlife. The new lens combines fast HLA-driven AF, high-precision OS, and an optical design featuring low-dispersion glass elements, along with splash- and dust-proof construction. This lens is designed for the most demanding situations. The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is the world's first full-frame F1.4 diagonal fisheye lens *. With a 180° angle of view, this lens is designed to take in dramatic, sweeping scenes with the signature fisheye lens effect. Unlike conventional fisheyes, the 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180 degrees and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes, and architecture, as well as action sports such as skateboarding and BMX. * As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024) The retail price of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is $1,999 and the retail price of SIGMA 500mm F5.6 DG DN OS | Sports is $2,999 through authorized SIGMA America dealers. Learn more about these two exciting lenses at sigmaphoto.com: 15mm: https://www.sigmaphoto.com/15mm-f1-4-dg-dn-diagonal-fisheye-a 500mm: https://www.sigmaphoto.com/500mm-f5-6-dg-dn-os-s Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE 180° of high resolution. An innovative diagonal fisheye lens. Resolving power that overturns the conventional wisdom about fisheye lenses An addition to the Art F1.4 lineup, meticulously crafted for astrophotography A wealth of latest functions and excellent build quality Supplied accessories: CASE, COVER LENS CAP LC1040-01, REAR CAP LCR II, TRIPOD SOCKET TS-141, PROTECTIVE COVER PT-51, GUIDE PLATE GP-21, SHOULDER STRAP Available mounts: L-Mount, Sony E-mount Launch date: March 14, 2024 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA15mmF14DiagonalFisheyeArt #SIGMAArt #SIGMAArtPrime #SIGMADGDN The world's first* F1.4 diagonal fisheye interchangeable lens for 35mm full-frame. Unparalleled resolving power that overturns the conventional wisdom about fisheye lenses. In developing a fisheye lens featuring an ultra-wide-angle and powerful fisheye distortion, SIGMA has achieved a completely new level of artistic potential, combining the world's first F1.4 aperture for consumer use with outstanding resolving power across the entire image. In terms of optical performance, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art has achieved excellent point image reproducibility and high resolution by correcting various aberrations, especially sagittal coma flare. The lens is capable of handling astrophotography, which demands particularly high-quality performance, even when wide-open. Unlike conventional fisheyes, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180° angle-of-view and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes and architecture. The expressive power of this all-new full-frame mirrorless lens opens a wealth of creative possibilities in wide-angle photography. * As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024 by SIGMA). [Key Features] 1. Resolving power that overturns conventional wisdom about fisheye lenses The latest optical design thoroughly corrects each type of aberration. This diagonal fisheye lens has the unique expressiveness of a fisheye lens and high resolution throughout the entire image from a wide-open aperture. The performance of the lens is guaranteed by a full inspection with SIGMA's proprietary MTF measuring system. Even wide-open, high resolution and point image reproducibility across the entire image The lens consists of 21 elements in 15 groups, including 4 FLD and 3 SLD exclusive low-dispersion glass elements, and 2 aspherical lens elements. By correcting sagittal coma flare and other aberrations, the lens can precisely reproduce bright points of light across the whole frame even wide-open, making it ideal for astrophotography. Diagonal fisheye lens with 180° angle of view The powerful distortion effect, which is the appeal of fisheye lenses, allows users to enjoy expressions such as a unique perspective and emphasis on the subject at a 180° angle of view. In addition, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is designed with the strict performance standards of the Art line. Furthermore, all lenses are inspected with SIGMA's proprietary MTF measuring system. The unique descriptive power of this new fisheye lens, which combines an incredible 180° angle-of-view with very high resolution optics, delivers a level of artistic potential that exceeds other fisheye lenses. Designed to minimize flare and ghosting To prevent flare and ghosting, which reduce image quality, the lens is designed to handle all conditions of incident light based on state-of-the-art simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. An addition to the Art F1.4 lineup, meticulously crafted for astrophotography The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art offers abundant functions to support astrophotography. With the introduction of this lens, SIGMA now has four F1.4 wide-angle prime Art line lenses with functions specifically designed for astrophotography, including the 14mm, 20mm, and 24mm. In terms of both lineup and functionality, SIGMA fully supports the joy of capturing the stars. Art F1.4 prime wide-angle lens series specialized for astrophotography The SIGMA Art line of F1.4 single focal length lenses with specialized features for astrophotography is expanded to four lenses with the addition of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art. Users can select the lens that best suits their needs and the expression they are aiming for. MFL (Manual Focus Lock) switch The lens is equipped with an MFL switch. When the MFL switch is set to "LOCK," the focus ring operation is disabled, ensuring that once focus is acquired, it will not be changed by unintentional movement of the ring. This is useful for long exposures and other situations where the focus should be fixed while shooting. Lens heater retainer A small step at the front of the lens called a lens heater retainer prevents the lens heater* from protruding over the front element, eliminating the risk of vignetting. * A belt-shaped heat strip that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops. Rear filter holder A standard-equipped rear filter holder at the lens mount allows sheet-type filters to be used. Special cover lens cap with a locking mechanism and filter slots The included cover lens cap features two slots to securely store rear filters, as well as a locking mechanism. The cap is specially designed for the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art, allowing users to carry sheet-type filters without the risk of confusing or forgetting them, while protecting them from scratches and dirt. Tripod Socket The lens is equipped with an Arca-Swiss compatible, lightweight and sturdy magnesium alloy tripod socket. The detachable leg can be mounted on a tripod for stable conditions even during long exposures. The shape has been deliberately designed to prevent interference when using a lens heater. * The tripod socket TS-141 is also compatible with the SIGMA 14mm F1.4 DG DN | Art. 3. A wealth of latest functions and excellent build quality The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is equipped with various functions to assist shooting, including an AFL button*1 to which preferred function can be assigned and an aperture ring, and uses a linear motor HLA (High-response Linear Actuator) as the AF actuator to enable fast, quiet, and highly accurate AF shooting. The lens is also equipped with a dust and splash resistant structure*2 to ensure a high level of weather resistance and robustness, as well as excellent build quality that allows for long and reliable use in any environment. *1 Function available on supported cameras only. Available functions may vary depending on the camera used. *2 The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. Various shooting assist functions The lens is equipped with an AFL button which can be assigned to a range of functions via the menu on selected cameras. In addition to the aperture ring, the lens is equipped with an aperture ring lock switch and a click switch to turn the click on and off. Dust and splash resistant structure and water and oil repellent coating In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing photographers to shoot without concerns even in harsh outdoor environments. Adopts a linear motor HLA The AF actuator is a linear motor HLA (High-response Linear Actuator). The high thrust motor and advanced electronic control operate the focus lens at high speed and with high precision to provide comfortable AF shooting. Excellent build quality To support the heavy optical system and enhance robustness and reliability, metal parts are used in key parts of the lens body. Meanwhile, the lightweight engineering plastic TSC* is also used in appropriate places to reduce weight. Furthermore, each control part, such as rings and switches, is designed to feel good. SIGMA is proud of the exceptional build quality of its products, which do not compromise on durability, operability, and a satisfying sense of ownership. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. [ Additional Features ] Lens construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Due to being a fisheye lens, distortion will not be corrected. * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button * Function available on supported cameras only. Available functions may vary depending on the camera used. MFL (Manual Focus Lock) switch Rear filter holder (compatible with GUIDE PLATE GP-21) Lens heater retainer Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. Dust and Splash Resistant Structure TRIPOD SOCKET TS-141 Special COVER LENS CAP LC1040-01 with a locking mechanism and filter slots Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements) Angle of view: 180° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 38.5cm / 15.2 in. Maximum magnification ratio: 1:16 Filter size: Rear filter only Dimensions (Max. Diam. x Length): 104 x 157.9mm / 4.1 x 6.2 in. Weight: 1,360g / 48 oz. (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 478698 Sony E-mount: 0085126 478650 [ Accessories: Supplied ] COVER LENS CAP LC1040-01: 0085126 941260 TRIPOD SOCKET TS-141: 0085126 940997 PROTECTIVE COVER PT-51: 0085126 941277 REAR CAP LCR II (for L-Mount) 0085126 937256 REAR CAP LCR II (for Sony E-mount) 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ Product Information: https://www.sigma-global.com/en/lenses/a024_15_14/ Exclusively for mirrorless cameras | Compatible with full-frame cameras S | Sports SIGMA 500mm F5.6 DG DN OS The crystallization of technology. A whole new ultra-telephoto experience. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance Compact, lightweight and excellent build quality A wealth of functions to assist in a variety of shooting situations Supplied accessories: CASE, LENS HOOD LH1034-02, TRIPOD SOCKET TS-151, FRONT CAP LCF-95mm III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount Launch date: March 14, 2024 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA500mmSports #SIGMASports #SIGMADGDN Clear, sharp images and amazing mobility. A handy-size 500mm that offers a whole new shooting experience. The SIGMA 500mm F5.6 DG DN OS | Sports is an ultra-telephoto prime lens exclusively for mirrorless cameras that features a 500mm focal length with outstanding image quality in a remarkably compact and lightweight body. By incorporating multiple large-diameter, exclusive low-dispersion glass elements that are challenging to process, SIGMA succeeded in significantly downsizing the lens construction without the use of diffractive optical elements. At the same time, the lens has achieved high resolving power that meets the expectations for a 500mm prime lens. The lens body, composed mainly of high-precision engineering plastic parts, has excellent build quality and weather resistance, including dust and splash resistant structure*, despite its compact size. With its rich descriptive power and incredibly compact size for its focal length, the handy-size SIGMA 500mm F5.6 DG DN OS | Sports offers a whole new photographic experience for wildlife, aviation, sports and other fast-action photographers. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. [Key Features] 1. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance The latest optical design using exclusive low-dispersion glass elements has succeeded in achieving both an extremely compact lens construction and high optical performance with excellent correction of aberrations. In addition to its size that allows hand-held shooting, the high-speed AF with HLA (High-response Linear Actuator) and the OS2 optical stabilization algorithm support comfortable shooting. High optical performance and compact lens construction The latest optical design has succeeded in significantly downsizing the optical system for a 500mm ultra-telephoto lens. By utilizing exclusive low-dispersion convex elements at the front of the lens, the lens delivers both a high aberration correction capability and a short overall length. The high level of production technology at SIGMA's only manufacturing base, the Aizu factory, provides the exacting precision necessary for processing the exclusive low-dispersion glass elements with a large aperture. The lens has excellent correction of all aberrations, especially axial chromatic aberration, which cannot be corrected by the camera body, ensuring a stable high resolution from the center to the periphery of the image. Excellent backlight resistance The SIGMA 500mm F5.6 DG DN OS | Sports uses refractive lenses in its optical system to prevent flare and ghosting that are characteristics of diffractive optical elements, allowing for clear images without concern for flare or ghosting even in backlit conditions or when a light source is included in the image. Furthermore, measures are taken against all conditions of incident light based on state-of-the-art simulation technology. High-speed AF with a linear motor HLA A linear motor HLA (High-response Linear Actuator) is used for the actuator, which is characterized by its high driving accuracy owing to the advanced electronic control, as well as its quietness. The HLA enables fast and accurate autofocus even in ultra-telephoto photography, such as sports and bird, where extremely precise focusing is required. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an outstanding image stabilization effect of 5.0 stops*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 500mm with a 35mm full-frame image sensor) 2. Compact, lightweight and excellent build quality The lens body has been designed to be small and lightweight in line with the optical system, which has been made significantly more compact. Not only is the lens easy to handle in hand-held use, but it also has the weather resistance of SIGMA's Sports line specifications and the excellent build quality that SIGMA prides itself on in terms of texture and the operating quality of each ring and control. High-precision TSC* parts enable both high performance and compact, lightweight design In order to achieve such a compact, lightweight and robust body, materials such as TSC and magnesium have been used in appropriate places. In particular, the production of a large TSC part that integrates functions as an internal structure, as well as an exterior part to reduce size and weight of the lens are manufactured with micron-level precision and they also have a sleek finish that gives the lens its premium feel. The sophisticated processing and production technology of the Aizu factory, SIGMA's only manufacturing base in Japan, enables the high degree of precise production and ensures the high performance and durability of the lens. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. Weatherability of Sports line specifications The mount connection, manual focus ring, switches and exterior connection are all dust and splash resistant to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of TSC is included. The tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. 3. A wealth of functions to assist in a variety of shooting situations The SIGMA 500mm F5.6 DG DN OS | Sports is equipped with a full range of assist functions including an aperture ring and three AFL buttons* ready to be assigned to preferred functions using the camera. The L-Mount version is also compatible with SIGMA's tele converters for AF-enabled shooting at ultra-telephoto focal lengths of up to 1,000mm. * Function available on supported cameras only. Available functions may vary depending on the camera used. Full range of customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons which can be assigned to a range of functions via the menu on selected cameras. The AFL buttons are easy to operate regardless of how the camera is oriented, and make accessing important settings quick and easy. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or the focus limiter range for the Custom Mode switch*. * The assigned setting for lenses for Sony E-mount cannot be changed from the default setting because a USB DOCK for the mount is not available. The default setting allows users to switch the visibility of the OS effect in the viewfinder and live view. Equipped with an aperture ring In addition to an aperture ring, the lens is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Detachable tripod socket The lightweight and sturdy magnesium alloy tripod socket is Arca-Swiss compatible. The detachable socket comes with a ring that clicks into position at 90° intervals. * The tripod socket TS-151 is compatible with the SIGMA 70-200mm F2.8 DG DN OS | Sports. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm. [ Additional Features ] Lens construction: 20 elements in 14 groups (3 FLD, 2 SLD elements) OS (Optical Stabilizer) function with the latest "OS2" algorithm Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons) * Function available on supported cameras only. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH1034-02 TRIPOD SOCKET TS-151 (detachable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 20 elements in 14 groups (3 FLD, 2 SLD) Angle of view: 5.0° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F32 Minimum focusing distance: 320 cm / 126 in. Maximum magnification ratio: 1:6 Filter size: 95mm Dimensions (Max. Diam. x Length): 107.6 x 234.6mm / 4.2 x 9.2 in. Weight: 1,370g / 48.3 oz. (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 186692 Sony E-mount: 0085126 186654 [ Accessories: Supplied ] LENS HOOD LH1034-02: 0085126 941239 FRONT CAP LCF-95mm III: 0085126 930042 TRIPOD SOCKET TS-151: 0085126 941109 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA TELE CONVERTER TC-1411 for L-Mount: 0085126 825690 SIGMA TELE CONVERTER TC-2011 for L-Mount: 0085126 826697 SIGMA WR CERAMIC PROTECTOR 95mm: 0085126 931858 SIGMA WR PROTECTOR 95mm: 0085126 930998 SIGMA PROTECTOR 95mm: 0085126 931124 SIGMA WR UV FILTER 95mm: 0085126 930738 SIGMA WR CIRCULAR PL FILTER 95mm: 0085126-930851 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ Product Information: https://www.sigma-global.com/en/lenses/s024_500_56/ [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/corporate/world-network/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com SDDPR Stacey Doss +1 631-201-7381 stacey@sddpr.com Company Website https://www.sigmaphoto.com/

February 20, 2024 08:00 PM Eastern Standard Time

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Bloomsbury Publishing IR head credits Sarah J. Maas novel in part for stronger financial performance

Bloomsbury Publishing PLC

Bloomsbury Publishing Head of Investor Relations Tamsin Garrity joined Proactive's Stephen Gunnion with details of a trading update the publishing firm had to release after it became evident its full-year revenue and profit would be well ahead of analysts' expectations. Garrity credited the strong performance in part to the success of author Sarah J. Maas's latest novel "House of Flame and Shadow," coupled with growing popularity of her previous works. Initially forecasted to generate revenue of £291.4 million and a profit of £37.2 million, the updated figures now stand at £331 million in revenue and £47.5 million in profit, reflecting an improved margin from 12.8% to 14.3%. This surge in profitability is attributed to the strong sales of backlist (previously published) titles, which incur lower costs than new releases, thereby enhancing operational efficiency. While the company's cash balance forecast remains unchanged for 2024, Garrity said stronger cashflows into the next financial year may be used for reinvestment in the business, dividends, and acquisitions. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

February 20, 2024 04:42 AM Eastern Standard Time

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Roberts & Ryan Inc., America's first Service-Disabled Veteran-Owned (SDVO) broker-dealer, is pleased to welcome Andrew Reynolds as Senior Director of Equity Trading.

Roberts & Ryan, Inc.

Andrew Reynolds joins Roberts & Ryan as Senior Director of Equity Trading and has more than 30 years of experience in equity trading, capital markets, portfolio management, options & derivatives, sales & business development, investor relations, and corporate compliance. Prior to joining Roberts & Ryan, Mr. Reynolds was Head of Equity Trading and a Registered Principal at Tullett Prebon and KCCI Ltd. Before that, he was Head Trader and Floor Broker at Tradition North America and R.J. Murphy & Associates. Prior to that, he was Head Trader at Preferred Technology. Mr. Reynolds began his career as an Options Clerk at Pershing, LLC. “Andrew brings extensive experience in equity trading and represents Roberts & Ryan’s commitment to providing best in class service and execution,” said James McDevitt, Roberts & Ryan’s Senior Director of Equity Sales and Trading, Capital Markets. “He will be a tremendous advocate for our social mission of supporting veterans and their families. I’m very excited to have him join our team.” Mr. Reynolds is a member of the Securities Traders Association (STA), the Securities Traders Association of New York (STANY), Philadelphia Traders (ITAP), and the National Investor Relations Institute (NIRI). He holds SIE and FINRA Series 7, 24, 25, 55, 57 & 63 licenses. Mr. Reynolds served as a Technical Warfare Specialist, Team Leader, and Group Leader in the 25 th Infantry Division of the United States Army and is a graduate of Archbishop Ryan in Philadelphia. About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over $1.8 million in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, focusing primarily on general wellness, mental health, and career transition. To learn more about Roberts & Ryan, please visit www.roberts-ryan.com. Contact Details Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

February 19, 2024 09:00 AM Eastern Standard Time

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Proactive Group Holdings Joins Forces with Sevva AI in UK Government-Backed AI Sustainability Initiative

Proactive Group Holdings

Proactive Group Holdings Inc. (“Proactive”), the AI-powered digital stakeholder engagement firm, is pleased to announce its participation in an artificial intelligence pilot consortium backed by the UK government. This initiative, led by Sevva AI, a leading provider of generative AI automation for enterprise, is focused on the acceleration of trustworthy AI tools aimed at meeting critical sustainability goals and improving green revenue targets. Launched earlier this month and expected to extend into 2025, the collaboration will see the introduction of AI tools as early as April. The innovative technology promises to provide corporations and investors with sophisticated AI tools to manage the complex landscape of ESG investing mandates. The selection of Proactive as a project member follows Sevva AI's receipt of a £500,000 grant from Innovate UK, the UK Government Innovation agency that backs projects that enhance economic growth and productivity. The grant will partially fund the development of Generative AI tools aimed at sustainability assessment, with Sevva AI providing the other half of the required project funding. Emanuela Vartolomei, Sevva founder and Chief Executive, said: “Proactive was chosen for this project for being an early adopter of AI, demonstrating a keen interest in leveraging technology to enhance its sustainability footprint. If you have ambition to go beyond your peer group, you need a boost from AI.” Ian Mclelland, Chief Executive of Proactive, added: “We are delighted to be part of this ground-breaking project. It aligns perfectly with our internal efforts and the launch of our NewsifAI™ platform, our suite of writing and editing tools which has streamlined our news production process. We look forward to working alongside the Sevva team.” On February 5, Proactive unveiled the integration of artificial intelligence within its operations, marking a significant increase in content production capabilities for its financial news platform, Proactive Investors. This strategic advancement is centered around the development and deployment of bespoke generative pre-trained transformers (GPTs) within its proprietary NewsifAI™ editorial platform. About Proactive At Proactive, our mission is to provide best-in-class AI-powered digital solutions to companies across the globe seeking to improve engagement with their stakeholders. Our products deliver media support, corporate websites, engagement analytics, and shareholder tools for publicly listed issuers. Our purpose is to help companies improve their communication and engagement with their shareholders, stakeholders, and the broader investment community. Proactive provides solutions to almost 2,000 companies in Australia, Canada, UK, and the USA. For more information, click here. About Sevva AI www.sevva.ai is a leading provider of NLP and generative AI automation for tier-1 financial institutions and corporations. Sevva provides enterprise-grade automation of key workflows including research, investment and lending processes, sustainability and corporate reporting, regulatory alignment and investor relations. Sevva AI brings to organizations the unique opportunity to explore, test, and integrate AI Agents, Co-Pilots, and Chatbots into their workflows with ease. Contact Details Craig Ribton, Corporate Development Director +44 20 7989 0813 investors@proactiveinvestors.com Company Website https://www.proactive.inc

February 15, 2024 10:12 AM Eastern Standard Time

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N6 Powered by KRMA Announces Acquisition of West of Fairfax

N6 Powered by KRMA

N6 Powered by KRMA (N6KRMA), an AI-powered digital marketing and communications agency, today announced its acquisition of boutique digital marketing agency West of Fairfax. Headquartered in Los Angeles, CA, West of Fairfax specializes in bespoke approaches to digital marketing reinforced by over a decade of experience partnering with global clients, including Selena Gomez, Bliss, Cincoro, COOLA, Dee Ocleppo, and more. The company provides a boutique, tailored experience for its clientele that achieves goals by establishing strong brand identities through collaborative partnership. Through the acquisition, West of Fairfax will continue to offer its thoughtful strategy and innovative storytelling approach while elevating the company to new heights. Founded six years ago by Courtney Lopez, Ryan Good, and Ray Lee, West of Fairfax began with its deep roots in social media. Today, the company is led by founder, Chief Executive Officer Courtney Lopez, and her all-female-powered team. West of Fairfax offers content creation, platform management, platform strategy, influencer programming, paid advertising, customized analytics & reporting, and more. With the added strategic support and merged resources of the N6KRMA team, Lopez aims to provide expert and expanded client services while creating unprecedented growth opportunities for the world-class West of Fairfax team. "We are thrilled to take this next step with N6 Powered by KRMA," says Courtney Lopez, Founder of West of Fairfax. "I always knew that we’d need a strategic partner to take the next step as an agency, and after many conversations and much consideration, the perfect fit came to us through N6KRMA; a partner that shares the same vision and standard of excellence for both clients and team members. This collaboration opens doors to many new and exciting possibilities with our expanded resources and a much wider offering of services. It also allows for a new level of care and possibility for the incredible women on our team, of whom I am very proud. The future feels very bright.” The acquisition reflects N6 Powered by KRMA’s commitment to creating a fully integrated offering for clients that combines public relations expertise, technology, cutting-edge digital marketing, and creative strategies. Launched in August 2023, N6KRMA was formed by merging leading AI-enabled marketing technology company KRMA with world-class public relations and marketing firms N6A and Studios. N6 Powered by KRMA brings together the best minds, clients, and capabilities to redefine marketing and public relations as many move into an increasingly data-centric marketplace. Morgan Harris, CEO of North Sixth Group, the parent company of N6 Powered by KRMA, shares Lopez’s excitement for the future: "I am truly excited by our partnership with West of Fairfax. This collaboration marks a significant milestone for N6KRMA, and together, we are poised to shape the future of our industry and deliver unparalleled services to our clients." To learn more about N6 Powered by KRMA and West of Fairfax, please visit N6KRMA.com and Westof.co. About West of Fairfax West of Fairfax promotes a personal, individualized experience that achieves your goals while establishing a strong brand identity and positive brand association. Thoughtful strategy and innovative storytelling are reinforced by more than a decade of experience partnering with global clients. About N6 Powered by KRMA At N6 Powered by KRMA, the ultimate marketing powerhouse comes to life through the seamless integration of public relations, AI, and an exceptional creative team. With unmatched expertise and proprietary AI technology, N6 Powered by KRMA empowers leading global brands to achieve remarkable marketing outcomes. By harmonizing the analytical brilliance of AI with the artistry of public relations and creative campaigns, N6 Powered by KRMA offers solutions that ensure clients thrive in the ever-evolving data-oriented marketing landscape. N6 Powered by KRMA was formed by merging leading AI-enabled marketing technology company KRMA with world-class public relations and marketing firms N6A and Studios. N6 Powered by KRMA is wholly owned and operated by North Sixth Group, a family office operating company with interests in media, marketing, technology, and sports and entertainment businesses. Contact Details N6 Powered by KRMA Jacky Agudelo jacky.agudelo@n6krma.com

February 15, 2024 09:00 AM Eastern Standard Time

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Bloomsbury Publishing new IR head hails the success of Sarah J. Maas franchise

Bloomsbury Publishing PLC

Bloomsbury Publishing's new head of investor relations Tamsin Garrity discusses the significant success of Sarah J. Maas's latest novel, "‘House of Flame and Shadow," which achieved global number-one status on Amazon upon its release. In an interview with Proactive's Stephen Gunnion, Garrity noted that this marks Maas's 16th book published by Bloomsbury, with six more titles under contract. Garrity highlighted the remarkable 79% year-on-year sales growth attributed to Maas's works, which also bolstered sales of her backlist titles. The popularity of the fantasy and sci-fi genre, as reported by Nielsen BookScan, has grown by 54% in the last five years in the UK, a trend that Bloomsbury is capitalizing on by representing other renowned authors within this genre, including Samantha Shannon, Susanna Clarke, Alan Moore, and Cixin Liu, whose "Three-Body Problem" series is anticipated to be a major Netflix release. Garrity also shared insights into her background and the reasons why Bloomsbury presents a unique investment opportunity. She emphasized Bloomsbury's diversified strategy, balancing academic and consumer publishing, which appeals to portfolio managers. The company's international revenue, digital and audio diversification, and successful acquisition strategy were highlighted as key factors in its growth and attractiveness to investors. Bloomsbury's ability to generate cash allows for reinvestment in its portfolio and acquisitions, contributing to the company's confident and ambitious outlook. With a 127% earnings growth over the last five years, Bloomsbury is positioned for continued success in the publishing industry. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

February 13, 2024 09:03 AM Eastern Standard Time

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