2020 Exposes Challenges With Many Corporate Public Relations Programs | News Direct

2020 Exposes Challenges With Many Corporate Public Relations Programs

News release by W2 Communications

facebook icon linkedin icon twitter icon pinterest icon email icon McLean, VA | August 26, 2020 10:00 AM Eastern Daylight Time

The events of 2020 are exposing areas for improvement in corporate marketing programs, forcing marketing executives to strategically evaluate and pivot their efforts for success.

This year has been a rollercoaster for most businesses. How do you market and sell products and services, while factoring in global context and your consumer’s preoccupation with the events of the day? You not only need to remain aware, but sensitive, to the challenges many are facing.

Since mid-March, we’ve heard a lot of businesses say they need PR partners who are architected for the flexibility necessary in today’s environment. It may sound counterintuitive for the dynamic communications business, yet we constantly hear about PR programs stalling because firms were not nimble enough to responsibly and creatively tap into the current media atmosphere.

The latest W2 Communications blog outlines not only the challenges facing organizations and their media relations efforts, but also provides some strategic guidance for evaluating and pivoting your programs for success.

For more details, visit: https://w2comm.com/media-relations-2020-the-real-reason-your-programs-are-falling-short/

About W2 Communications
W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action.
With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development.
W2 Communications’ podcast “Inside the Media Minds” features in-depth interviews with today’s top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States.
To learn more about W2 Communications, visit www.w2comm.com, or engage with us on Twitter, LinkedIn and Facebook. For the latest insights on the communications industry, follow the company blog at https://w2comm.com/blog/ .

Contact Details

Christy Pittman

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